How to Target Effectively on LinkedIn

Single Grain

For B2B brands, LinkedIn can be an advertising goldmine. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. Dive Deeper: The Ultimate Guide to Creating a LinkedIn Ads Campaign.

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Here are a few tips that will help to boost your company’s profile on LinkedIn. LinkedIn careers pages paint a picture of what it’s like to work in your company.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

LinkedIn now boasts 500 million users , with half active daily. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Three LinkedIn Marketing Stats.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. How to develop messaging and personas that will ensure an effective LinkedIn strategy.

Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. While posts on Facebook garner more attention when you add a picture, the opposite is the same for LinkedIn.

Marketing Your Business On LinkedIn

Go Beyond SEO

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Marketing Your Business on LinkedIn.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

Marketing Insider Group

The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. All sales leads are not equal.

How B2B Marketing is Changing in 2018

content / Instagram ads 4 Text content 1 LinkedIn ads / matched audiences / retar- geting 5 The basics (website and martech) 1 Social media / social media marketing 2 Third-party content development (beyond. 1How B2B Marketing.

Why LinkedIn Video Is a No Brainer for B2B Marketers

Biznology

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. LinkedIn is a “no brainer” for B2B marketing.

30 LinkedIn Sales Triggers

Marketing Insider Group

GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Social networks, like LinkedIn, are the # 1 influencer in the final stage of the purchase process. 30 LinkedIn Sales Triggers To Help You Achieve Social Selling Success.

7 Tips for Better LinkedIn Leads

Marketing Insider Group

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does.

5 Tactics to Improve B2B Lead Quality on LinkedIn

KoMarketing Associates

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals.

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging.

How to Use LinkedIn for Lead Generation

Webbiquity

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Guest post by Lexie Lu.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How could B2B marketers improve upon their LinkedIn ad strategies (e.g.,

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Marketing Insider Group

In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Content Marketing LinkedIn LinkedIn Marketing linkedin social selling social media marketing

8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers.

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Go beyond brand awareness & drive revenue with LinkedIn

Biznology

This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle.

Why is LinkedIn Acquiring Drawbridge?

Liveintent

LinkedIn recently announced – well, maybe not “announced”… more “quietly whispered to some close friends” – that it has reached an agreement to acquire Drawbridge, a company that uses probabilistic modeling to help brands supplement or build their own cross-device identity graphs. Will this acquisition help LinkedIn capture any significant market share? . The post Why is LinkedIn Acquiring Drawbridge?

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn

Marketing Insider Group

The post IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn appeared first on Marketing Insider Group. Content Marketing B2B B2B Marketing LinkedIn LinkedIn Marketing linkedin social selling

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

Marketing Insider Group

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel. Social Media LinkedIn LinkedIn Marketing linkedin social selling social selling

Marketing Your Business On LinkedIn

Go Beyond SEO

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Marketing Your Business on LinkedIn.

A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). How do hashtags work on LinkedIn?

9 Costly Mistakes Businesses Make on LinkedIn

Marketing Insider Group

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to […]. The numbers are in.

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

CMOs fail to go beyond brand awareness on LinkedIn

Marketing Insider Group

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

How to succeed with LinkedIn marketing

Marketing Insider Group

By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. Even if users have both a Facebook and LinkedIn account, they probably use Facebook for personal matters and LinkedIn for professional […].

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

Buffer

And one of the best routes to that dream job is having a dreamy LinkedIn profile ! Today we’re giving you a checklist for a LinkedIn makeover. Keep reading below to find out the best ways to make over your presence on LinkedIn … today! Be active on LinkedIn.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. All sales leads are not equal.

How can you start using hashtags effectively on LinkedIn?

Biznology

Using hashtags on LinkedIn is one of those trends, and here’s how you can use them to your advantage. Weave hashtags into your LinkedIn profile, especially your summary and/or headline. The easiest way to make this change is to turn the keywords in your LinkedIn summary into hashtags.

How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn

Marketing Insider Group

The post How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Content LinkedIn Content Strategy Social Content Strategy

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers

How to Use LinkedIn in Your B2B Content Marketing Strategy

Marketing Insider Group

By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. The post How to Use LinkedIn in Your B2B Content Marketing Strategy appeared first on Marketing Insider Group.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?