Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Facebook (79%), Twitter (60%), and Instagram (60%) aren’t far behind, but they lack the reputation and professionally focused capabilities that help LinkedIn stand out.

B2B Marketing 356

B2B Marketing Lead Scoring Lead Ranking Linkedin 356

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Linkedin 71

Linkedin Ideal Customer Profiles Top of Funnel Lead Scoring 71

Marketing Insider Group

SEPTEMBER 16, 2020

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. What are LinkedIn Stories and How Do They Work?

Linkedin 363

Linkedin Marketing & Strategy Business Marketing Strategy 363

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. Matched Audiences on LinkedIn. In my last post , I discussed a few different options for targeting on LinkedIn. Exclusions for LinkedIn Advertising.

B2B Marketing 373

B2B Marketing Linkedin B2B Paid Search Agency 373

KoMarketing Associates

FEBRUARY 23, 2022

With over 706 million members in more than 200 countries, LinkedIn is one of the most effective ways for B2B businesses to reach professionals from around the world. . There are two main ways to approach LinkedIn — you can run paid advertising or you can post organic content from your LinkedIn company page. Ready to get started?

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 102

Linkedin Planning Analytics Top of Funnel 102

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin B2B Sales Qualified Leads Lead Scoring 221

Buffer

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? And how does all of this impact LinkedIn’s algorithm?

Linkedin 125

Linkedin Webinar Metrics Network Marketing Content 125

Sprout Social

SEPTEMBER 28, 2023

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. That’s where LinkedIn automation tools come in, helping you streamline your efforts and get more out of your LinkedIn strategy.

Linkedin 102

Linkedin Automation Tools Top of Funnel 102

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. of LinkedIn users while only 2.9%

Paid Content 138

Paid Content Linkedin Statistics Planning 138

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Linkedin 124

Linkedin Search Marketing Work Management Marketing Management 124

Navigate the Channel

NOVEMBER 6, 2023

When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides.

Linkedin 65

Linkedin Paid Search Agency Marketing & Strategy Marketing 65

HG Data

APRIL 28, 2023

Download Our Latest Solution Brief: HG LinkedIn Connector LinkedIn Connector enables users to leverage powerful Technology Intelligence from HG Insights within LinkedIn Campaign Manager, empowering teams to boost engagement and conversions.

Linkedin 97

Linkedin Account Based Marketing ABM Marketing Management 97

Smashmouth Marketing

FEBRUARY 25, 2022

Once around the room I realized this was a great way to use LinkedIn on my iPhone. iTunes/Google App Store: LinkedIn). Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. It is a networking secret weapon. and of course I already knew that).

Linkedin 196

Linkedin Tips Profiling Conference 196

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 108

Linkedin Effectiveness Ideal Customer Profiles Business 108

Search Engine Journal

OCTOBER 2, 2022

LinkedIn presents endless opportunities for you to build your brand. Check out these marketing hacks to help you increase visibility, according to seven LinkedIn professionals. The post LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack appeared first on Search Engine Journal.

Linkedin 119

Linkedin Best Practices Marketing Search Marketing 119

B2B Marketing Zone Submitted Articles

SEPTEMBER 28, 2021

How to Get Started with LinkedIn Company Profiles: 9 Steps to Success. Establishing a company presence on LinkedIn is valuable for both B2Bs and B2Cs. LinkedIn is a key tool for sales

Linkedin 244

Linkedin Profiling Companies Tools 244

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Linkedin 71

Linkedin Planning Analytics Top of Funnel 71

HG Data

MAY 2, 2023

HG LinkedIn Connector Delivers the Right Messages to the Most Engaged Audiences! In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, demonstrates how the HG LinkedIn Connector allows users to create customized audience segments to boost engagement by delivering the right messages to the most engaged audiences.

Linkedin 98

Linkedin Segmentation Video Marketing Marketing 98

Drew Neisser

NOVEMBER 10, 2023

If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. Enter Beth Granger , your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform. So how can marketers get their voices out there? Check it out!

Linkedin 52

Linkedin Leads Lead Marketing Qualified Leads 52

Biznology

FEBRUARY 15, 2021

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. So your behavior on LinkedIn must reflect the way you want to be perceived. Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile. When posting content.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Contact Marketing 197

Single Grain

NOVEMBER 8, 2023

LinkedIn recently rolled out a strategy that’s generating quite a buzz in the digital marketing world. The new system of “collaborative articles” assembles all the collective expertise of LinkedIn’s most knowledgeable members and presents that wisdom in succinct articles organized on different topics. billion visits per month.

SEO 52

SEO Linkedin Marketing & Strategy Marketing AI 52

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

Linkedin 118

Linkedin Effectiveness B2B Thought Leadership Profiling 118

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. adults are on LinkedIn.

B2B Marketing 98

B2B Marketing Linkedin Planning Statistics 98

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Ads Cost Per Thousand 85

Search Engine Journal

FEBRUARY 23, 2023

Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. The post LinkedIn Introduces SEO Tools For Articles appeared first on Search Engine Journal.

SEO 124

SEO Linkedin Tools Newsletter 124

ClearVoice

APRIL 7, 2023

It’s LinkedIn. LinkedIn is a platform focused on business and professionals. There are 900 million members on LinkedIn. To grow your brand on LinkedIn, focus on thought leadership content. So, what does a solid LinkedIn content strategy look like? Create fresh content for LinkedIn with your content goals in mind.

Thought Leadership 98

Thought Leadership Linkedin Content Marketing & Strategy 98

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

Linkedin 86

Linkedin Webinar Metrics Social Media Ideal Customer Profiles 86

Search Engine Journal

FEBRUARY 22, 2023

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal. Here’s everything you need to know to get started with them.

Linkedin 129

Linkedin Ads B2B Marketing Search Marketing 129

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. What are the best times to post on LinkedIn? and noon.

Linkedin 103

Linkedin Social Media Best Practices Social Marketing 103

Search Engine Journal

OCTOBER 20, 2022

LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos appeared first on Search Engine Journal.

Linkedin 133

Linkedin Video Marketing Generation Content 133