The Unwritten Rules of Email Marketing [Infographic]

Marketing Insider Group

The post The Unwritten Rules of Email Marketing [Infographic] appeared first on Marketing Insider Group. If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively. Furthermore, email as a platform is said to […].

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Content Marketing Trends That Will Rule 2017

Marketing Insider Group

The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching.

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3 Rules To Drive Change

ANNUITAS

The post 3 Rules To Drive Change appeared first on Annuitas. At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically.

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22 Storytelling Rules Everyone Can Master

Type A Communications

November 8, 2016 by Carla Johnson I’m often asked by business people how to tell better stories. I always tell them to learn from the masters, which is rarely other. read more.

6 Rules for Successful Event Promotion on Twitter

Marketing Insider Group

The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event.

A Content Rules Cheat Sheet

The Effective Marketer

I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. The book is based on 11 content rules : Embrace being a publisher. As you might imagine, each rule alone is not much and anyone can do it.

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10 Universal Writing Rules from The Onion’s Founding Editor

Hubspot

Dikkers and other talented humorists are playing by the same engagement rules as are copywriters and content marketers. Whether you’re writing humor or anything else, the same rule applies: use specific detail,” said Dikkers.

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MarTech Stack Jenga: Official Rules

Customer Experience Matrix

We're still debating the details – Sangram favors simplicity and my style is more complex* – but here are the official rules for MarTech Jenga** at the moment. Players who have not acquired all the required blocks lose (if this rule is adopted).

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3 Rules To Drive Change In Organizations

ANNUITAS

The post 3 Rules To Drive Change In Organizations appeared first on Annuitas. Why or how do organizations drive change? At times, organizations enact change because they want to take advantage of a competitive situation.

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Making Money with Social Media – 6 Rules for Marketers

Marketing Insider Group

The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group. Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another.

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21 Rules for Being a Better Thought Leader

Contently

The post 21 Rules for Being a Better Thought Leader appeared first on The Content Strategist. Don’t refer to yourself as a thought leader. Write complete paragraphs (looking at you, LinkedIn poets). Ease up on the allegories.

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7 Digital Marketing “Rules” for Small Business Owners

Marketing Insider Group

The post 7 Digital Marketing “Rules” for Small Business Owners appeared first on Marketing Insider Group. One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing.

The Golden Rule for Marketing

Digital B2B Marketing

The Golden Rule. ” When you, as a marketer, break the golden rule, we, the people, respond. Look to the golden rule. Do you wish more marketers used to the golden rule to evaluate marketing opportunities?

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The Marketing 80/20 Rule and How to Take Advantage of it

Marketing Insider Group

The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. The post Sales: The 80/20 Rule and How to Take Advantage of it appeared first on PureB2B.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it.

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4 Rules to Drive More Inbound Calls from Mobile Marketing

Marketing Insider Group

The post 4 Rules to Drive More Inbound Calls from Mobile Marketing appeared first on Marketing Insider Group. In 2016, mobile marketing is poised to be more powerful than ever.

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3 Rules to Email Marketing

distribion

Follow these three rules to email marketing to make your next campaign a success. Rule 1: Design. Rule 2: Delivery. Rule 3: Optimization. These three rules are a great place to start, but to master email marketing you have to get acquainted with all the latest rules.

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The New Rules Of Content Marketing

Marketing Insider Group

These changes have re-written the rules of content marketing. In a recent whitepaper, Brendan Dell explores The New Rules of Content Marketing where he defines the content needs of today’s buyer and provides best-practice advice to B2B Marketers on creating content their buyers want.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it.

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“Content Rules” Is a Desktop Reference for Social Marketers

Paul Gillin

By that metric, pages 157-168 of Content Rules are worth the cover price alone. Pages 157-168 lay out 25 rules for successful webinars. Content Rules doesn’t pretend to be a visionary treatise on the future of social media.

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Great Content: 5 Rules for Delighting (and Engaging) Your Audience

ScribbleLive

Here are five rules to make sure people stay glued to the content your marketing team makes such great efforts to develop: 1. The post Great Content: 5 Rules for Delighting (and Engaging) Your Audience appeared first on Visually Blog.

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Don’t Break the NEW Rules of B2B Sales and Marketing

Great B2B Marketing

Those of us who have worked in B2B sales and marketing for some time agree that the rules have changed. […]. B2B Sales Sales and Marketing

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Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

Marketing Insider Group

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

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Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Act-On

Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. Your prospects and customers have their particular goals for what they’re trying to get during each step in the journey, and as a marketer, you’ve got your own idea of the best possible outcomes. That’s why identifying and tracking the metrics that matter most, throughout every stage of the customer lifecycle, is so important to your success.

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New rules of customer engagement for Millennials

Kaon

The new rules of engagement for millennials are that they desire the opportunities to interact virtually with products and brands via mobile, and through social channels, have their voices heard, and have personal, timely, and straightforward communication about their concerns and experiences.

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Applying The 80 – 20 Rule To Your Content Marketing Strategy

Marketing Insider Group

Well, this is the rule that Derek Halpern of Social […]. The post Applying the 80/20 Rule to Your Content Creation and Promotion Strategies appeared first on Sujan Patel. The post Applying The 80 – 20 Rule To Your Content Marketing Strategy appeared first on Marketing Insider Group. When you create content, how long do you spend (on average) creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion?

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3 Rules of Data Optimization

ANNUITAS

Clean, optimized and intelligent data it is paramount for marketing strategy to be effective. Blog Data management Data segmentation demand strategy intelligent data Oceanos

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Debunking the 80/20 Rule…and 4 Other Sales Force Myths

Marketing Craftmanship

Uncategorized #80/20 rule #Chally Group #Chief Executive Magazine #customer defection #customer loyalty #customer service #custtomer churn #sales #sales force #sales force effectiveness #sales force management #sales training and developmentDo the top 20% really bring in 80% of the bacon?

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Successful Marketing Nerds Are Ruling The World With Account-Based Marketing

Marketing Insider Group

The post Successful Marketing Nerds Are Ruling The World With Account-Based Marketing appeared first on Marketing Insider Group. In the data-driven world we live in today, “nerds” are the cool kids people aspire to be.

Rethink the Rules for Digital

Opentopic

The post Rethink the Rules for Digital appeared first on Opentopic. How do today’s most successful businesses embrace new technology to respond to consumers better, extend relationships far beyond product, and ultimately position themselves at the forefront of innovation? Join Quantcast on Friday November 18 for Supernova UK to learn first-hand how leaders across industries are embracing innovation and leveraging data to transform business and customer strategies.

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Niche Marketing: Four Rules to Guide Your Success

Great B2B Marketing

First things first – what do I mean by the term niche marketing? Our friends at Wikipedia say that niche […]. B2B Niche Marketing Niche Marketing

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The 2 Rules of Sponsored Content

Marketing Insider Group

The Two Rules of Sponsored Content. While the standards and rules of exactly how to do this are still being debated, every attempt should be made to fully disclose the publisher / brand relationship. The post The 2 Rules of Sponsored Content appeared first on B2B Marketing Insider.

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Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Modern B2B Marketing

These real-life relationships have unspoken rules: you don’t over-message, you don’t beg for attention, and you don’t blast people on all channels at once unless there’s a good reason. The more marketing evolves, the more human it becomes.

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Demand Generation Strategy Rules NOT to be Broken

ANNUITAS

I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer.

17+ Guest Blogging Rules All Blog Managers Wish You Knew

Content Marketing Institute

But there’s a unique golden rule for guest bloggers: Read the guidelines. Golden rule of guest #blogging: Read the guidelines. Remember the golden rule of guest blogging? Yes, it’s that golden rule of guest blogging rising up again.) .

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4 Rules For Better Online Advertising Performance

Digital B2B Marketing

The Exceptions Of course, rules are meant to be broken and the more money you have at your disposal, the more opportunity you will have to break these rules. You have agonized over your copy, crafting something with depth and nuance.

The New Rules of Lead Generation Book Review

Cody Ward

Scott titled The New Rules of Lead Generation – Proven Strategies to Maximize Marketing ROI is a resource that every corporate marketer should own. The New Rules of Lead Generation helps marketers by defining a lead and more importantly defining what kind of lead a business wants.

How Social Collaboration Can Change the 80/20 Rule [CHART]

Modern Marketing

by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome.

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7 Rules to Make Your Email Marketing Campaign a Success

Reachforce

Are you struggling to see results with your email campaigns? You’re not alone. While email is one of the most effective forms of marketing today, many business owners are at times confused about how to use it to grow their business.

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5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them

Vidyard

But sometimes, rules are meant to be, well, bent. The post 5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them appeared first on Vidyard. Bending and stretching is great.