Expert insights. Personalized for you.
The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […]. MORE
It has become second nature. You probably don’t even realize that you’re doing it. However, you are always offering up some information about yourself in exchange for goods and services. Need a few examples? Whenever you download a movie. Whenever you buy an ebook. Whenever you call for a driveshare service. You’ve already given away your contact information, but these services also have data on your location, preferences, interests, and more. MORE
The 7x7 rule offers a framework to help boost PowerPoint form and function by reducing text volume and improving information impact. In this piece, we’ll break down the 7x7 rule in PowerPoint , best practices , and offer some actionable examples of seven-by-seven solutions in-situ. MORE
Still, there are various resources for marketers to use when creating presentations, one of which is the 10/20/30 rule. Coined by Guy Kawasaki, the rule is a tool for marketers to create excellent PowerPoint presentations. Let’s cover each part of the rule in more detail. MORE
The post 3 Rules To Drive Change appeared first on Annuitas. At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically. Change is a natural occurrence both in our personal lives and in business. In business, when change within an organization occurs, the most successful endeavors are as a result of leadership from the top. MORE
The post The Change In B2B Marketing – 4 Rules To Live By appeared first on B2B Marketing Insider. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. MORE
The post How Freemium Marketing Can Work, When Companies Follow These Rules appeared first on Marketing Insider Group. The noise against freemium has gotten louder. Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On […]. MORE
White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. The post Weekend Reading: “Email Marketing Rules” by Chad White appeared first on Marketing Insider Group. For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. Email marketing’s power is matched only by how incredibly misunderstood it is. It’s misunderstood, which is also why it’s so often misused. […]. MORE
I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. The book is based on 11 content rules : Embrace being a publisher. As you might imagine, each rule alone is not much and anyone can do it. Book Review Content Marketing ann handley cc chapman content marketing content rulesChapman. No, is not groundbreaking or earth-shattering content. MORE
Together, it’s time to start re-writing the rules of engagement for marketing and sales. The post Rewriting the Rules of Engagement appeared first on LeanData. Ask any marketer to name their biggest ABM challenge, and you’ll probably hear some variant of “understanding which of our accounts are engaged, and how deeply.” MORE
We're still debating the details – Sangram favors simplicity and my style is more complex* – but here are the official rules for MarTech Jenga** at the moment. Players who have not acquired all the required blocks lose (if this rule is adopted). I spent some time in Atlanta last week, including a Friday afternoon visit with Sangram Vajre at Terminus to discuss his upcoming FlipMyFunnel conference. I’ll be keynoting the part of the conference devoted to technology stacks. MORE
I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it. MORE
The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […]. MORE
It’s the 8 “rules” for social advertising: Find Your Audience : Assuming you know which social networks your prospects prefer is a reliable way to mis-allocate your advertising budget. 8 “Rules” for Social Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston. MORE
The so-called Rule of Seven comes up often in B2C contexts, but it’s just as important for B2B marketers to remember — as long as you don’t get hung up on taking it literally. What is the Marketing Rule of Seven? The basic idea of the rule is simple. MORE
How important are following strict grammar rules anyway? Content Management Content Marketing Content Marketing Toolbox Tips & How-Tos blogging content copywriting grammar how to marketing production rules tips writingIt’s happened to all of us. You’ve been in the zone, cranking out paragraph after paragraph of magical content. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes. Fooey! MORE
We love Content Rules. Our four favorite suggestions will earn a signed copy of Content Rules by Ann Handley and CC Chapman. That’s the rule. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). MORE
How important are following strict grammar rules anyway? Content Management Content Marketing Content Marketing Toolbox Tips & How-Tos blogging content copywriting grammar how to marketing production rules tips writingIt’s happened to all of us. You’ve been in the zone, cranking out paragraph after paragraph of magical content. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes. Fooey! MORE
Digital Marketing AllThingsD BtoB Magazine cookies data Dennis Dayman Eloqua EU EU privacy directive EU privacy law EU privacy rules European Union explicit opt-in Media Week online advertising online tracking opt-in opt-out PCWorld privacy ZDNet MORE
Here are five rules to make sure people stay glued to the content your marketing team makes such great efforts to develop: 1. The post Great Content: 5 Rules for Delighting (and Engaging) Your Audience appeared first on Visually Blog. Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. MORE
And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Even if you’re an experienced content marketer, Content Rules will help you produce better content, produce content better, or both. MORE
Automation rules are crucial for community managers -they alleviate daily or repetitive tasks while encouraging member behavior you want to see. If you're lucky enough to have a community platform that supports automation rules - congrats! And what’s the line between helpful and annoying rules? What automation rules can do for communities. There are many combinations, but basically, you set up an automation rule like this: If X happens (i.e. MORE
In this article, we’re going to look beyond the unpredictable updates that each platform releases and focus on two evergreen rules that are here to stay. Rule #1 – Be Human. Rule #2 – Be Helpful. Keep these two rules in mind as you establish your B2B social media strategy and you’ll continue to see the visibility and reputation of your brand flourish. The post B2B Social Media’s Two Evergreen Rules appeared first on Hinge Marketing. MORE
Engagement programs are loaded with incredibly flexible features like streams and transition rules. Streams keep your audience organized and send your emails; transition rules allow you to move people between streams. Today, I want to dive into when you might want to use transition rules to move people between streams within an engagement program. Transition rules allow you to move people between streams within an engagement program. MORE
In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. Here are the top 10 content marketing rules you should abide by. The post Top 10 Visual Content Rules You Probably Still Neglect appeared first on Marketing Insider Group. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs. MORE
Amy has outlined 8 Rules of visual communications in the first part of the book followed by a thorough explanation of why the rule exists. The rules refer to the subconscious effects different design choices have on those viewing the content. 8 Rules of Visual Communications. MORE
It may surprise you, but there are various rules and regulations that come with sending emails. Email marketing can do wonders for your business — if you do it right. MORE
Overtime B2B PR has solidified around six new rules that define and give heft to the practice. My goal with this post is to give you a crash course in the imost important new rules in B2B public relations. 6 New B2B PR Rules You Can't Ignore. Rule #1: Target Your Relevant Audience. Rule #2: Leverage the Power of Influencers. Rule #3: You Don't Have to Dumb Down Your Press. Rule #4: Write Your Own Press. Rule #5: PR is a Team Effort. MORE
Should you let content marketing “rules” rule your content marketing? Here are the rules they want you to consider breaking in 2020 and beyond. Continue reading → The post These Content Marketing Rules Are Made to Be Broken appeared first on Content Marketing Institute. MORE
Recently, the rules have been tightened up, making it easier for everyone to know what is right and wrong. But it’s important for sponsors and publishers alike to stick to two main rules. But it’s important t understand the rules so you stay out of trouble. Publishers and brands should keep two main rules in mind when working together on sponsored content. But before we get into exactly what those rules are, let’s define exactly what we’re talking about here. MORE
by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome. How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement 80/20 rule Chatter Clay Shirky social business social collaboration TED Talks MORE
Beyond the tactical basics, here are three golden rules for optimizing the customer support end of your brand’s customer experience. Keeping these best practices and golden rules of customer service in mind can help you attract and retain both talented CSRs and good customers. The post Three Golden Rules for Optimizing Customer Experience appeared first on B2B Marketing Blog | Webbiquity. MORE
These changes have re-written the rules of content marketing. In a recent whitepaper, Brendan Dell explores The New Rules of Content Marketing where he defines the content needs of today’s buyer and provides best-practice advice to B2B Marketers on creating content their buyers want. The New Rules Of Content Marketing. The post The New Rules Of Content Marketing appeared first on B2B Marketing Insider. Content Marketing is hot! MORE
Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). The post 36 Rules for Social Media: Optimize your Digital Market Performance appeared first on Marketing Insider Group. MORE
We won’t worry too much about those auto-replies, but this is a great time to check in on your rules for handling both hard and soft bounces. One of the first questions we ask new consulting clients is “What are your bounce rules?” Most email marketers leave their bounce rules up to their Email Service Provider. So, what should your bounce rules look like? This rule can vary greatly and should reflect your own sending cadence. It’s officially summer! MORE
Here are the new rules of engagement with social media influencers. #1: If your company or brand is trying to build relationships online with social media influencers , there are several things to keep in mind. 1: Understand the Needs and Interests of These Influencers. Simply sending out the same e-mail blast to 100 or so influencers in the hopes that a large group of them will respond positively is a mistake. MORE
Blog buyer journey change content marketing Convert Demand Gen Report Engage Nurture relevance RulesAccording to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. MORE
Rules Related Topics Oracle
MARCH 28, 2019
It has become second nature. You probably don’t even realize that you’re doing it. However, you are always offering up some information about yourself in exchange for goods and services. Need a few examples? Whenever you download a movie. Whenever you buy an ebook. Whenever you call for a driveshare service. You’ve already given away your contact information, but these services also have data on your location, preferences, interests, and more.
Marketing Insider Group
JUNE 2, 2020
Recently, the rules have been tightened up, making it easier for everyone to know what is right and wrong. But it’s important for sponsors and publishers alike to stick to two main rules. But it’s important t understand the rules so you stay out of trouble. Publishers and brands should keep two main rules in mind when working together on sponsored content. But before we get into exactly what those rules are, let’s define exactly what we’re talking about here.
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Marketing Insider Group
OCTOBER 3, 2018
In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. Here are the top 10 content marketing rules you should abide by. The post Top 10 Visual Content Rules You Probably Still Neglect appeared first on Marketing Insider Group. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs.
Hubspot
DECEMBER 31, 2020
The 7x7 rule offers a framework to help boost PowerPoint form and function by reducing text volume and improving information impact. In this piece, we’ll break down the 7x7 rule in PowerPoint , best practices , and offer some actionable examples of seven-by-seven solutions in-situ.
Speaker: Steve Molis, Salesforce MVP
Steve Molis has put together a collection of universal formula tips and tricks, along with several of his personal favorites, so that you can get the benefit of a wealth of information without having to trawl through everybody else’s Salesforce problems.
Content Marketing Institute
SEPTEMBER 17, 2020
Should you let content marketing “rules” rule your content marketing? Here are the rules they want you to consider breaking in 2020 and beyond. Continue reading → The post These Content Marketing Rules Are Made to Be Broken appeared first on Content Marketing Institute.
Webbiquity
JUNE 25, 2019
Beyond the tactical basics, here are three golden rules for optimizing the customer support end of your brand’s customer experience. Keeping these best practices and golden rules of customer service in mind can help you attract and retain both talented CSRs and good customers. The post Three Golden Rules for Optimizing Customer Experience appeared first on B2B Marketing Blog | Webbiquity.
Marketing Insider Group
SEPTEMBER 27, 2016
The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […].
Oracle
FEBRUARY 22, 2011
We love Content Rules. Our four favorite suggestions will earn a signed copy of Content Rules by Ann Handley and CC Chapman. That’s the rule. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM).
Oktopost
DECEMBER 16, 2020
The so-called Rule of Seven comes up often in B2C contexts, but it’s just as important for B2B marketers to remember — as long as you don’t get hung up on taking it literally. What is the Marketing Rule of Seven? The basic idea of the rule is simple.
Benchmark Email
NOVEMBER 11, 2020
It may surprise you, but there are various rules and regulations that come with sending emails. Email marketing can do wonders for your business — if you do it right.
DivvyHQ
MARCH 25, 2020
How important are following strict grammar rules anyway? Content Management Content Marketing Content Marketing Toolbox Tips & How-Tos blogging content copywriting grammar how to marketing production rules tips writingIt’s happened to all of us. You’ve been in the zone, cranking out paragraph after paragraph of magical content. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes. Fooey!
Oracle
OCTOBER 14, 2012
by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome. How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement 80/20 rule Chatter Clay Shirky social business social collaboration TED Talks
Marketing Insider Group
AUGUST 16, 2018
Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). The post 36 Rules for Social Media: Optimize your Digital Market Performance appeared first on Marketing Insider Group.
ANNUITAS
JULY 14, 2015
Blog buyer journey change content marketing Convert Demand Gen Report Engage Nurture relevance RulesAccording to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated.
The Effective Marketer
MARCH 15, 2012
I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. The book is based on 11 content rules : Embrace being a publisher. As you might imagine, each rule alone is not much and anyone can do it. Book Review Content Marketing ann handley cc chapman content marketing content rulesChapman. No, is not groundbreaking or earth-shattering content.
Webbiquity
JUNE 24, 2013
And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Even if you’re an experienced content marketer, Content Rules will help you produce better content, produce content better, or both.
LeanData
JULY 13, 2020
Together, it’s time to start re-writing the rules of engagement for marketing and sales. The post Rewriting the Rules of Engagement appeared first on LeanData. Ask any marketer to name their biggest ABM challenge, and you’ll probably hear some variant of “understanding which of our accounts are engaged, and how deeply.”
Customer Experience Matrix
JUNE 28, 2015
We're still debating the details – Sangram favors simplicity and my style is more complex* – but here are the official rules for MarTech Jenga** at the moment. Players who have not acquired all the required blocks lose (if this rule is adopted). I spent some time in Atlanta last week, including a Friday afternoon visit with Sangram Vajre at Terminus to discuss his upcoming FlipMyFunnel conference. I’ll be keynoting the part of the conference devoted to technology stacks.
Marketing Insider Group
JANUARY 3, 2019
The post How Freemium Marketing Can Work, When Companies Follow These Rules appeared first on Marketing Insider Group. The noise against freemium has gotten louder. Freemium doesn’t work. Freemium users rarely convert to paid users. With margins getting tighter, companies need to focus less on user acquisition and more on sales.” Critics of the freemium model have a point, but just because freemium has its flaws does not make the model useless. On […].
Heinz Marketing
AUGUST 5, 2020
Amy has outlined 8 Rules of visual communications in the first part of the book followed by a thorough explanation of why the rule exists. The rules refer to the subconscious effects different design choices have on those viewing the content. 8 Rules of Visual Communications.
Hubspot
NOVEMBER 12, 2020
Still, there are various resources for marketers to use when creating presentations, one of which is the 10/20/30 rule. Coined by Guy Kawasaki, the rule is a tool for marketers to create excellent PowerPoint presentations. Let’s cover each part of the rule in more detail.
Marketing Insider Group
AUGUST 8, 2013
These changes have re-written the rules of content marketing. In a recent whitepaper, Brendan Dell explores The New Rules of Content Marketing where he defines the content needs of today’s buyer and provides best-practice advice to B2B Marketers on creating content their buyers want. The New Rules Of Content Marketing. The post The New Rules Of Content Marketing appeared first on B2B Marketing Insider. Content Marketing is hot!
ANNUITAS
OCTOBER 11, 2016
The post 3 Rules To Drive Change appeared first on Annuitas. At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically. Change is a natural occurrence both in our personal lives and in business. In business, when change within an organization occurs, the most successful endeavors are as a result of leadership from the top.
Marketing Insider Group
JULY 7, 2017
White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. The post Weekend Reading: “Email Marketing Rules” by Chad White appeared first on Marketing Insider Group. For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. Email marketing’s power is matched only by how incredibly misunderstood it is. It’s misunderstood, which is also why it’s so often misused. […].
Higher Logic
NOVEMBER 18, 2015
Automation rules are crucial for community managers -they alleviate daily or repetitive tasks while encouraging member behavior you want to see. If you're lucky enough to have a community platform that supports automation rules - congrats! And what’s the line between helpful and annoying rules? What automation rules can do for communities. There are many combinations, but basically, you set up an automation rule like this: If X happens (i.e.
Marketing Insider Group
APRIL 25, 2017
The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […].
Hinge Marketing
JUNE 20, 2019
In this article, we’re going to look beyond the unpredictable updates that each platform releases and focus on two evergreen rules that are here to stay. Rule #1 – Be Human. Rule #2 – Be Helpful. Keep these two rules in mind as you establish your B2B social media strategy and you’ll continue to see the visibility and reputation of your brand flourish. The post B2B Social Media’s Two Evergreen Rules appeared first on Hinge Marketing.
The Effective Marketer
APRIL 30, 2013
I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it.
SmartBug Media
APRIL 13, 2020
Engagement programs are loaded with incredibly flexible features like streams and transition rules. Streams keep your audience organized and send your emails; transition rules allow you to move people between streams. Today, I want to dive into when you might want to use transition rules to move people between streams within an engagement program. Transition rules allow you to move people between streams within an engagement program.
Oracle
MAY 25, 2011
Digital Marketing AllThingsD BtoB Magazine cookies data Dennis Dayman Eloqua EU EU privacy directive EU privacy law EU privacy rules European Union explicit opt-in Media Week online advertising online tracking opt-in opt-out PCWorld privacy ZDNet
eDataSource
JUNE 24, 2019
We won’t worry too much about those auto-replies, but this is a great time to check in on your rules for handling both hard and soft bounces. One of the first questions we ask new consulting clients is “What are your bounce rules?” Most email marketers leave their bounce rules up to their Email Service Provider. So, what should your bounce rules look like? This rule can vary greatly and should reflect your own sending cadence. It’s officially summer!
Oracle
AUGUST 23, 2011
It’s the 8 “rules” for social advertising: Find Your Audience : Assuming you know which social networks your prospects prefer is a reliable way to mis-allocate your advertising budget. 8 “Rules” for Social Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Last week, Eloqua published The Grande Guide to Social Advertising , a free 12-page guide written largely by author Leslie Poston.
RockContent
SEPTEMBER 29, 2015
Here are five rules to make sure people stay glued to the content your marketing team makes such great efforts to develop: 1. The post Great Content: 5 Rules for Delighting (and Engaging) Your Audience appeared first on Visually Blog. Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft.
DivvyHQ
MARCH 25, 2020
How important are following strict grammar rules anyway? Content Management Content Marketing Content Marketing Toolbox Tips & How-Tos blogging content copywriting grammar how to marketing production rules tips writingIt’s happened to all of us. You’ve been in the zone, cranking out paragraph after paragraph of magical content. But then you pause and focus in on those annoying green underlines, the ones that are pointing out your grammar mistakes. Fooey!
Marketing Insider Group
AUGUST 27, 2015
The post The Change In B2B Marketing – 4 Rules To Live By appeared first on B2B Marketing Insider. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated.
B2B PR Sense
JUNE 20, 2016
Overtime B2B PR has solidified around six new rules that define and give heft to the practice. My goal with this post is to give you a crash course in the imost important new rules in B2B public relations. 6 New B2B PR Rules You Can't Ignore. Rule #1: Target Your Relevant Audience. Rule #2: Leverage the Power of Influencers. Rule #3: You Don't Have to Dumb Down Your Press. Rule #4: Write Your Own Press. Rule #5: PR is a Team Effort.
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