The Forward Observer

AUGUST 9, 2024

With a revolutionary set of rules for expanding g the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Trigger Marketing 156

Trigger Marketing Rules Consulting Click Rate 156

Marketing Insider Group

AUGUST 12, 2024

The plugin also offers advanced targeting rules, allowing you to display your forms to the right audience at the right time based on factors like user behavior, location, and device. Image Source Key Features OptinMonster’s drag-and-drop builder makes creating custom forms a breeze.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298

Marketing Insider Group

NOVEMBER 21, 2024

Video source Customizing CRM Social Media Approaches for Different Platforms Each social media platform comes with its own set of rules, user behaviors, and best practices. What works on Facebook may not resonate on Instagram, and LinkedIn may require an entirely different approach.

Social Media 269

Social Media Work Management CRM Marketing Management 269

Marketing Insider Group

DECEMBER 10, 2024

Set Rules for Dynamic Segmentation: Use dynamic lists that automatically update based on customer behavior. Importing and Segmenting Contacts Upload Contacts: Import existing contacts directly into your CRM system. Create Segments: Divide contacts into groups such as new leads, repeat customers, or lapsed customers.

CRM 278

CRM Email Marketing Click Rate Work Management 278

SendX

JUNE 27, 2024

In the fast-paced world of iGaming, the only constant is change. As new technologies emerge, innovative ideas take hold, and fresh approaches to player protection gain traction, the regulatory landscape is always evolving to keep pace.

Rules 221

Rules Marketing 221

Optinmonster

MARCH 5, 2025

Go to the Display Rules tab for your optin and select the pages viewed condition Choose the operator you want from the dropdown (equals, more/less than, at least/no more than) Select the number of pages you want Now you won’t disturb visitors who are just landing on your site. You can even use exit intent on mobile devices!

Lock-In 98

Lock-In Lead Leads Marketing Qualified Leads 98

Contently

SEPTEMBER 30, 2024

Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo. Supreme Court guidance is pivotal but unsettled The U.S. How do international regulations like the GDPR influence U.S. social media laws?

Social Media 157

Social Media Advertising Agencies Classified Ads Media 157

Martech

JANUARY 3, 2025

Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Governance refers to formal rules, frameworks and oversight systems that are applied to marketing efforts. But other rules, like tone-of-voice are more subjective and open to interpretation. Dig deeper: U.S.

Marketing AI 132

Marketing AI Ethics Branding Brand Identity 132

Martech

AUGUST 6, 2024

Yesterday’s ruling by a federal U.S. After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling. It has violated Section 2 of the Sherman Act.”

Google 119

Google Mobile Advertising Rules Mobile Marketing 119

Martech

AUGUST 14, 2024

Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. Dig deeper: What the Google antitrust ruling could mean for advertisers Email: Business email address Sign me up! Why we care. billion in advertising in 2023. Processing.

Google 114

Google Adwords Youtube Rules 114

Martech

NOVEMBER 1, 2024

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. There’s even a benchmark to guide this: the 40/40/20 rule. This rule suggests that growing SaaS companies should ideally allocate 40% of their operating expenses toward GTM efforts.

Account Based Marketing 134

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 134

Martech

SEPTEMBER 10, 2024

The EU ruling comes just four days after the UK ruled “that Google is using anti-competitive practices in open-display ad tech.” 2nd day of US antitrust case The ruling came on the second day of the trial over charges the tech giant used its adtech and market share to exert monopolistic control of digital ad sales.

Google 112

Google Comparison Rules Paid Search Agency 112

Webbiquity

AUGUST 22, 2024

Stick to the rules like GDPR or CAN-SPAM to keep out of trouble and keep your audience’s trust. And by treating every campaign as a learning opportunity, you ensure continuous improvement, making each email smarter than the last. Legal Compliance Stepping into the less fun, but super crucial stuff—staying legal.

Email Marketing 183

Email Marketing Top of Funnel CAN-SPAM Marketing Management 183

Marketing Insider Group

NOVEMBER 22, 2022

The first type functions based on a set of rules, and the second type functions using machine learning. Rule-Based Chatbots. Chatbots that function based on a set of rules are restrictive. Rule-based chatbots are great if users are only expected to have simple questions that refer to a limited set of information.

Business 353

Business Top of Funnel Paid Search Agency Advertising Mediums 353

Martech

JANUARY 29, 2025

Make a rule, kill a rule Making new stuff is fun, and weeding old stuff isnt. Smart, capable order-makers often assume that instituting new processes and rules is how they make a difference. Over time, bureaucracy gets shockingly out of hand. Direct some of your brilliant order-makers to the task of reducing bureaucracy.

Creativity 120

Creativity Work Management Marketing Management Urgency Marketing 120

Act-On

NOVEMBER 8, 2024

As you increase your sending volume and expand your audience (which might include inactive addresses), you should ensure that bounce rules are in place before you send any holiday emails. As a general rule of thumb, you shouldn’t increase your email volume by more than 50% of your previous day’s level or previous week’s highest point.

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Martech

SEPTEMBER 6, 2024

The Competition and Markets Authority ruled “that Google is using anti-competitive practices in open-display ad tech.” While this ruling has no legal authority in the U.S., For me, the challenge is where is the line between what is normal competitive behavior and what is anti-competitive behavior?”

Paid Search Agency 112

Paid Search Agency Google Ads Ad Exchange 112

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. Measure what matters Applying the 80/20 rule to your martech stack requires tracking the metrics that show the impact of your tools: Customer Acquisition Cost (CAC). The first part is here. Here are seven strategies to do that.

ROMI 111

ROMI Webinar Metrics Marketing Management Budget Programs 111

Heinz Marketing

JULY 30, 2024

Part of this is because of regular change management rules (every change is different, etc.), This leads to rules being applied ad hoc. What are the rules around AI use that we will not bend on? but another part is just how nebulous the term “AI” is. Somewhere in the past 6 months I lost sight of what the term actually means.

Marketing AI 116

Marketing AI Work Management Rules Planning 116

Act-On

AUGUST 9, 2024

For example, once you build your lead scoring model, you enter your rules into the platform. Then, points are automatically accumulated on each of your prospect’s records once you add up those scoring rules. Lead scoring uses benchmarks and common metrics set by sales and marketing to clarify what constitutes a good lead.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation CRM Lead Ranking 130

Zoominfo

DECEMBER 6, 2024

Improved Lead Follow-Up : Ensure no lead is overlooked with rules-based routing. Beyond its core data capabilities, ZoomInfo Operations also streamlines lead-to-account routing with customizable rules. Customizable Routing Rules: Automatically match and route leads based on specific business criteria.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Martech

NOVEMBER 8, 2024

19:20: How to navigate Apple’s iOS privacy rules. 5:00: How Kath uses AI in her email marketing 8:16: Does the C-suite understand the power of email? 15:30: Is AI-powered cold email diluting the email channel? 26:08: Which way are email marketing budgets going? 27:33: How do you address Gen Z as an audience for email marketing?

Advertising Channels 123

Advertising Channels Email Marketing Deliverability Privacy 123

Martech

SEPTEMBER 17, 2024

Dig deeper: What the Google antitrust ruling could mean for advertisers Day 2: Google keeping publishers hostage & could be more transparent (Sept. In August, a federal judge ruled in a separate case that Google violated antitrust law. If the DOJ wins, Google could face up to $100 billion in advertiser lawsuits. Dig deeper.

Google 112

Google Ad Exchange Transparency Bundling 112

Oktopost

JANUARY 22, 2025

Guidelines for employee conduct on social media Provide practical, easy-to-understand rules that apply to employee behavior online: Respect company values: Encourage employees to align their online conduct with the companys values. Make sure the company values are known to them.

Social Media 132

Social Media Companies Media Guidelines 132

Martech

SEPTEMBER 11, 2024

Target groups that combine URL paths and another rule (example: device) are no longer functional and can no longer be used in campaigns.” . “Meta already started restricting this data 12 months ago. Concrete effects – Target groups based on specific URL paths grow more slowly and can no longer be created retroactively. What’s next.

Privacy 112

Privacy Advertising Agencies PPC Rules 112

Tomorrow People

AUGUST 27, 2024

A useful rule of thumb for companies is to rank segments on two measures: market attractiveness and your competitive strength. Rank segments on market attractiveness and competitive strength Once you have all the data ready and available, it’ll be easier to begin deciding which market segments your organization should serve.

Work Management 177

Work Management Tips Marketing Management Allocation 177

Sprout Social

NOVEMBER 26, 2024

But whenever there is a material connection, these rules apply, and it’s both the brand and influencers’ responsibility to make sure their followers know. Following these simple do’s and don’ts will help brands and influencers maintain transparency, build trust with their audiences and stay on the right side of the FTC rules.

Guidelines 121

Guidelines Tips Ad Exchange Paid Search Agency 121

Optinmonster

JANUARY 20, 2025

Set Up Your Display Rules Now that you’ve designed your optin, it’s time to set up your Display Rules. To do that, go to the Display Rules tab and use the conditions to set up our first interaction with visitors. We can do that by going to the condition dropdown and choosing an interaction rule.

Opt-out 95

Opt-out Opt-in Rules Template 95

Salesforce Marketing Cloud

AUGUST 29, 2024

Shared metadata : Salesforce metadata defines overarching rules that are enforced regardless of whether the data is accessed from traditional applications or agents. This includes permissions, sharing models, validation rules, and workflow automation to guarantee data security and adherence to business practices.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Business 130

Salesforce Marketing Cloud

MARCH 11, 2025

Generative models lend AI agents their capacity for creativity and reasoning, but its that very lack of rules-based logic that can sometimes lead to novel and unpredictable outcomes. That makes it impossible to anticipate and define rules for every situation. As you can imagine, this isnt an easy problem to solve.

Product 93

Product Enterprise Management Work Management Click Rate 93

Marketing Insider Group

FEBRUARY 5, 2025

Instead of manually performing routine activities, like following up via email or updating customer records, your automation tools complete these actions automatically based on pre-defined rules or triggers. CRM workflow automation is like a virtual assistant that handles certain tasks for you.

Efficiency 173

Efficiency CRM Automation Marketing Automation Services 173

Optinmonster

OCTOBER 30, 2024

Plan out the Contest Rules This is probably the step where most would-be contest creators give up on their contest and walk away. Have you ever looked at contest entry rules? When answering these questions and planning out your contest rules, keep your goals in mind. Facebook, for instance, has fairly strict contest rules.

Traffic 80

Traffic Sales Qualified Leads Generation Leads 80

Optinmonster

JANUARY 22, 2025

How to Follow Up Using Behavior Recognition (6 Display Rules) Before we dive into the follow-up examples, let’s first go over 6 OptinMonster display rules that you can use to create follow up campaigns based on behavior. To do this, go to the Display Rules tab from inside the editor. Let’s go!

Opt-out 83

Opt-out Opt-in Display Rules 83

markempa

DECEMBER 18, 2024

And here’s where it gets interesting… The New Rules of Sales-Marketing Partnership Forget everything you know about getting more leads to sales. The Human Truth Behind Revenue Growth Because we’ve forgotten something fundamental: B2B buying isn’t a process. It’s a journey of human decisions.

B2B Thought Leadership 120

B2B Thought Leadership Marketing Qualified Leads Leads Lead 120