Marketing Insider Group

FEBRUARY 1, 2018

The post The Unwritten Rules of Email Marketing [Infographic] appeared first on Marketing Insider Group. If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively. Furthermore, email as a platform is said to […].

Rules 184

Rules Email Statistics ROI 184

Marketing Insider Group

SEPTEMBER 27, 2016

The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching.

Rules 268

Rules Trends Content Marketing Content 268

ANNUITAS

OCTOBER 11, 2016

The post 3 Rules To Drive Change appeared first on Annuitas. At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically.

Rules 190

Rules Demand Generation Deliverability Organic 190

Type A Communications

NOVEMBER 8, 2016

November 8, 2016 by Carla Johnson I’m often asked by business people how to tell better stories. I always tell them to learn from the masters, which is rarely other. read more.

Storytelling 231

Storytelling Rules Creative Google 231

Marketing Insider Group

APRIL 25, 2017

The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event.

Promotion 225

Promotion Rules Twitter Buzz 225

The Effective Marketer

MARCH 15, 2012

I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. The book is based on 11 content rules : Embrace being a publisher. As you might imagine, each rule alone is not much and anyone can do it.

Rules 130

Rules Content Review Paper 130

Hubspot

MARCH 26, 2018

Dikkers and other talented humorists are playing by the same engagement rules as are copywriters and content marketers. Whether you’re writing humor or anything else, the same rule applies: use specific detail,” said Dikkers.

Rules 109

Rules Writing Class Guidelines 109

Customer Experience Matrix

JUNE 28, 2015

We're still debating the details – Sangram favors simplicity and my style is more complex* – but here are the official rules for MarTech Jenga** at the moment. Players who have not acquired all the required blocks lose (if this rule is adopted).

Rules 142

Rules Conference Vendor Consulting 142

ANNUITAS

OCTOBER 11, 2016

The post 3 Rules To Drive Change In Organizations appeared first on Annuitas. Why or how do organizations drive change? At times, organizations enact change because they want to take advantage of a competitive situation.

Rules 151

Rules Organic Organization Demand Generation 151

Marketing Insider Group

MAY 23, 2016

The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group. Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another.

Rules 204

Rules Social Media Income Media 204

Contently

APRIL 10, 2018

The post 21 Rules for Being a Better Thought Leader appeared first on The Content Strategist. Don’t refer to yourself as a thought leader. Write complete paragraphs (looking at you, LinkedIn poets). Ease up on the allegories.

Rules 83

Rules Hashtag Podcast Writing 83

Marketing Insider Group

MAY 26, 2016

The post 7 Digital Marketing “Rules” for Small Business Owners appeared first on Marketing Insider Group. One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing.

Small Business 192

Small Business Rules Business Words 192

Digital B2B Marketing

FEBRUARY 25, 2014

The Golden Rule. ” When you, as a marketer, break the golden rule, we, the people, respond. Look to the golden rule. Do you wish more marketers used to the golden rule to evaluate marketing opportunities?

Rules 154

Rules Banner Spam Barriers 154

Marketing Insider Group

FEBRUARY 22, 2017

The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. The post Sales: The 80/20 Rule and How to Take Advantage of it appeared first on PureB2B.

Rules 199

Rules Paper Relationship Effective 199

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it.

Review 141

Review Rules Lead Generation Generation 141

Marketing Insider Group

APRIL 28, 2016

The post 4 Rules to Drive More Inbound Calls from Mobile Marketing appeared first on Marketing Insider Group. In 2016, mobile marketing is poised to be more powerful than ever.

Rules 169

Rules Mobile Traffic Sales 169

distribion

NOVEMBER 30, 2016

Follow these three rules to email marketing to make your next campaign a success. Rule 1: Design. Rule 2: Delivery. Rule 3: Optimization. These three rules are a great place to start, but to master email marketing you have to get acquainted with all the latest rules.

Rules 77

Rules Email A/B Test 77

Marketing Insider Group

AUGUST 8, 2013

These changes have re-written the rules of content marketing. In a recent whitepaper, Brendan Dell explores The New Rules of Content Marketing where he defines the content needs of today’s buyer and provides best-practice advice to B2B Marketers on creating content their buyers want.

Rules 194

Rules Content Marketing Content Storytelling 194

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it.

Review 130

Review Rules Lead Generation Generation 130

Paul Gillin

JANUARY 12, 2011

By that metric, pages 157-168 of Content Rules are worth the cover price alone. Pages 157-168 lay out 25 rules for successful webinars. Content Rules doesn’t pretend to be a visionary treatise on the future of social media.

Rules 170

Rules Social Review Content 170

ScribbleLive

SEPTEMBER 29, 2015

Here are five rules to make sure people stay glued to the content your marketing team makes such great efforts to develop: 1. The post Great Content: 5 Rules for Delighting (and Engaging) Your Audience appeared first on Visually Blog.

Rules 186

Rules Audience Content Touchpoints 186

Great B2B Marketing

DECEMBER 6, 2016

Those of us who have worked in B2B sales and marketing for some time agree that the rules have changed. […]. B2B Sales Sales and Marketing

Rules 160

Rules Sales B2B Work 160

Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

PR 136

PR Rules Viral Podcast 136

Act-On

JANUARY 16, 2017

Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. Your prospects and customers have their particular goals for what they’re trying to get during each step in the journey, and as a marketer, you’ve got your own idea of the best possible outcomes. That’s why identifying and tracking the metrics that matter most, throughout every stage of the customer lifecycle, is so important to your success.

Rules 136

Rules Customer Lead Generation Trends 136

Kaon

JUNE 16, 2015

The new rules of engagement for millennials are that they desire the opportunities to interact virtually with products and brands via mobile, and through social channels, have their voices heard, and have personal, timely, and straightforward communication about their concerns and experiences.

Rules 130

Rules Customer Interactive Price 130

Marketing Insider Group

JANUARY 14, 2016

Well, this is the rule that Derek Halpern of Social […]. The post Applying the 80/20 Rule to Your Content Creation and Promotion Strategies appeared first on Sujan Patel. The post Applying The 80 – 20 Rule To Your Content Marketing Strategy appeared first on Marketing Insider Group. When you create content, how long do you spend (on average) creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion?

Rules 136

Rules Promotion Strategy Content Marketing 136

ANNUITAS

DECEMBER 17, 2013

Clean, optimized and intelligent data it is paramount for marketing strategy to be effective. Blog Data management Data segmentation demand strategy intelligent data Oceanos

Rules 126

Rules Optimization Effective Effectiveness 126

Marketing Craftmanship

SEPTEMBER 21, 2011

Uncategorized #80/20 rule #Chally Group #Chief Executive Magazine #customer defection #customer loyalty #customer service #custtomer churn #sales #sales force #sales force effectiveness #sales force management #sales training and developmentDo the top 20% really bring in 80% of the bacon?

Rules 130

Rules Sales Loyalty Training 130

Marketing Insider Group

APRIL 25, 2016

The post Successful Marketing Nerds Are Ruling The World With Account-Based Marketing appeared first on Marketing Insider Group. In the data-driven world we live in today, “nerds” are the cool kids people aspire to be.

Account Based Marketing 185

Account Based Marketing Rules Develop Marketing 185

Opentopic

NOVEMBER 14, 2016

The post Rethink the Rules for Digital appeared first on Opentopic. How do today’s most successful businesses embrace new technology to respond to consumers better, extend relationships far beyond product, and ultimately position themselves at the forefront of innovation? Join Quantcast on Friday November 18 for Supernova UK to learn first-hand how leaders across industries are embracing innovation and leveraging data to transform business and customer strategies.

Rules 58

Rules Custom Publishing Relationship Positioning 58

Great B2B Marketing

JUNE 1, 2017

First things first – what do I mean by the term niche marketing? Our friends at Wikipedia say that niche […]. B2B Niche Marketing Niche Marketing

Rules 109

Rules Wikipedia Marketing B2B 109

Marketing Insider Group

SEPTEMBER 11, 2013

The Two Rules of Sponsored Content. While the standards and rules of exactly how to do this are still being debated, every attempt should be made to fully disclose the publisher / brand relationship. The post The 2 Rules of Sponsored Content appeared first on B2B Marketing Insider.

Rules 144

Rules Advertorial Content Publisher 144

Modern B2B Marketing

NOVEMBER 29, 2017

These real-life relationships have unspoken rules: you don’t over-message, you don’t beg for attention, and you don’t blast people on all channels at once unless there’s a good reason. The more marketing evolves, the more human it becomes.

Rules 79

Rules Facebook Merchandising SMS 79

ANNUITAS

FEBRUARY 5, 2015

I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer.

Demand Generation 158

Demand Generation Rules Demand Generation 158

Content Marketing Institute

NOVEMBER 21, 2017

But there’s a unique golden rule for guest bloggers: Read the guidelines. Golden rule of guest #blogging: Read the guidelines. Remember the golden rule of guest blogging? Yes, it’s that golden rule of guest blogging rising up again.) .

Rules 77

Rules Guidelines Blogger Sites 77

Digital B2B Marketing

SEPTEMBER 13, 2012

The Exceptions Of course, rules are meant to be broken and the more money you have at your disposal, the more opportunity you will have to break these rules. You have agonized over your copy, crafting something with depth and nuance.

Advertisement 151

Advertisement Advertising Rules Online 151

Cody Ward

MAY 29, 2013

Scott titled The New Rules of Lead Generation – Proven Strategies to Maximize Marketing ROI is a resource that every corporate marketer should own. The New Rules of Lead Generation helps marketers by defining a lead and more importantly defining what kind of lead a business wants.

Lead Generation 179

Lead Generation Review Rules Generation 179

Modern Marketing

OCTOBER 14, 2012

by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome.

Rules 138

Rules Eloqua Long Tail Salesforce.com 138

Reachforce

SEPTEMBER 9, 2015

Are you struggling to see results with your email campaigns? You’re not alone. While email is one of the most effective forms of marketing today, many business owners are at times confused about how to use it to grow their business.

Rules 151

Rules Campaign Email Segmentation 151

Vidyard

FEBRUARY 26, 2016

But sometimes, rules are meant to be, well, bent. The post 5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them appeared first on Vidyard. Bending and stretching is great.

Landing Page 190

Landing Page Rules Examples Video 190