36 Rules for Social Media: Optimize your Digital Market Performance

Marketing Insider Group

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below).

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The Unwritten Rules of Email Marketing [Infographic]

Marketing Insider Group

The post The Unwritten Rules of Email Marketing [Infographic] appeared first on Marketing Insider Group. If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively. Furthermore, email as a platform is said to […].

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Content Marketing Trends That Will Rule 2017

Marketing Insider Group

The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching.

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3 Rules To Drive Change

ANNUITAS

The post 3 Rules To Drive Change appeared first on Annuitas. At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically.

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eBook: The 9 Ingredients Your Need to Create Better Content

tone, style, and terminology rule sets, and. The 9 Ingredients. You Need to Create. Better Content It isn’t easy. In fact, producing great content that stands. out and helps meet your business objectives takes a. lot of work. Fortunately, there are some best practices.

The Change in B2B – 4 Rules To Live By

ANNUITAS

Blog buyer journey change content marketing Convert Demand Gen Report Engage Nurture relevance RulesAccording to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated.

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MarTech Stack Jenga: Official Rules

Customer Experience Matrix

We're still debating the details – Sangram favors simplicity and my style is more complex* – but here are the official rules for MarTech Jenga** at the moment. Players who have not acquired all the required blocks lose (if this rule is adopted).

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Book Review: Content Rules

Webbiquity

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. The phrase “content marketing” may well disappear at some point in the not-too-distant future.

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Weekend Reading: “Email Marketing Rules” by Chad White

Marketing Insider Group

White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. The post Weekend Reading: “Email Marketing Rules” by Chad White appeared first on Marketing Insider Group. For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. Email marketing’s power is matched only by how incredibly misunderstood it is. It’s misunderstood, which is also why it’s so often misused. […].

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Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

36 12 Mistakes and rule-breaking Technical problems that can creep into your writing include. rules of grammar whether we agree with them or not. reflected in rules created by academics. Some grammar rules can be bent or broken. WATCH YOUR TONE!

A Content Rules Cheat Sheet

The Effective Marketer

I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. The book is based on 11 content rules : Embrace being a publisher. As you might imagine, each rule alone is not much and anyone can do it.

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3 Rules To Drive Change In Organizations

ANNUITAS

The post 3 Rules To Drive Change In Organizations appeared first on Annuitas. Why or how do organizations drive change? At times, organizations enact change because they want to take advantage of a competitive situation.

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6 New Rules Changing the B2B PR Game

B2B PR Sense

Overtime B2B PR has solidified around six new rules that define and give heft to the practice. My goal with this post is to give you a crash course in the imost important new rules in B2B public relations. 6 New B2B PR Rules You Can't Ignore. Rule #4: Write Your Own Press.

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Making Money with Social Media – 6 Rules for Marketers

Marketing Insider Group

The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group. Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another.

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The Marketing 80/20 Rule and How to Take Advantage of it

Marketing Insider Group

The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. The post Sales: The 80/20 Rule and How to Take Advantage of it appeared first on PureB2B.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Creating Validation Rule exemptions. The majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.

5 Golden Rules for Your Next Content Marketing Hire

Contently

Here are the five rules I preach every time. Rule 1: Don’t obsess over domain expertise. Rule 2: Put their skills to the test. Rule 1 comes with an obvious risk: What happens if your hire never develops an interest for your industry? Rule 4: Know the role.

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7 Digital Marketing “Rules” for Small Business Owners

Marketing Insider Group

The post 7 Digital Marketing “Rules” for Small Business Owners appeared first on Marketing Insider Group. One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing.

3 Rules for Content Marketing in the Fake News Era

Contently

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. Rule 2: Acknowledge your bias. Rule 3: Practice the tenets of good reporting.

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The Golden Rule for Marketing

Digital B2B Marketing

The Golden Rule. ” When you, as a marketer, break the golden rule, we, the people, respond. Look to the golden rule. Do you wish more marketers used to the golden rule to evaluate marketing opportunities?

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it.

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4 Rules to Drive More Inbound Calls from Mobile Marketing

Marketing Insider Group

The post 4 Rules to Drive More Inbound Calls from Mobile Marketing appeared first on Marketing Insider Group. In 2016, mobile marketing is poised to be more powerful than ever.

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The New Rules Of Content Marketing

Marketing Insider Group

These changes have re-written the rules of content marketing. In a recent whitepaper, Brendan Dell explores The New Rules of Content Marketing where he defines the content needs of today’s buyer and provides best-practice advice to B2B Marketers on creating content their buyers want.

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3 Rules to Email Marketing

distribion

Follow these three rules to email marketing to make your next campaign a success. Rule 1: Design. Rule 2: Delivery. Rule 3: Optimization. These three rules are a great place to start, but to master email marketing you have to get acquainted with all the latest rules.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. Scott (or his publisher) was trying to jump on the well known “new rules” title created by another author and take advantage of it.

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The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

Industrial Marketing Today

The post The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers by Achinta Mitra appeared first on Industrial Marketing Today. It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients. I often hear my clients tell me they know their customers very well. They can [.]

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Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

Marketing Insider Group

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

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22 Storytelling Rules Everyone Can Master

Type A Communications

November 8, 2016 by Carla Johnson I’m often asked by business people how to tell better stories. I always tell them to learn from the masters, which is rarely other. read more.

The Unwritten Rules of Email Marketing

PureB2B

Email Rules to Live By. Aside from following industry best practices, you should also familiarize yourself with the “unwritten” rules of email marketing. These rules are principles that relate to etiquette and good judgment, which is critical if you want to avoid the mess that comes with angry email recipients. Know the Rules. The post The Unwritten Rules of Email Marketing appeared first on PureB2B.

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Great Content: 5 Rules for Delighting (and Engaging) Your Audience

ScribbleLive

Here are five rules to make sure people stay glued to the content your marketing team makes such great efforts to develop: 1. The post Great Content: 5 Rules for Delighting (and Engaging) Your Audience appeared first on Visually Blog.

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3 Rules for Getting Past the Gatekeeper the Right Way

BOP Design

I’ll tell you what you can do, follow these three rules and the gatekeeper may just put your call through. The post 3 Rules for Getting Past the Gatekeeper the Right Way appeared first on Bop Design.

5 Important Changes to the B2B PR Rule Book, and Why It Matters

B2B PR Sense

Find out how the new rules of PR affect your B2B company. The ins and outs of a B2B public relations strategy have evolved, and whether we like it or not, we're in a new age, where the rules have changed and we need to follow suit. It's an exciting time to be involved in PR.

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17+ Guest Blogging Rules All Blog Managers Wish You Knew

Content Marketing Institute

But there’s a unique golden rule for guest bloggers: Read the guidelines. Golden rule of guest #blogging: Read the guidelines. Remember the golden rule of guest blogging? Yes, it’s that golden rule of guest blogging rising up again.) .

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Applying The 80 – 20 Rule To Your Content Marketing Strategy

Marketing Insider Group

Well, this is the rule that Derek Halpern of Social […]. The post Applying the 80/20 Rule to Your Content Creation and Promotion Strategies appeared first on Sujan Patel. The post Applying The 80 – 20 Rule To Your Content Marketing Strategy appeared first on Marketing Insider Group. When you create content, how long do you spend (on average) creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion?

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New rules of customer engagement for Millennials

Kaon

The new rules of engagement for millennials are that they desire the opportunities to interact virtually with products and brands via mobile, and through social channels, have their voices heard, and have personal, timely, and straightforward communication about their concerns and experiences.

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3 Rules of Data Optimization

ANNUITAS

Clean, optimized and intelligent data it is paramount for marketing strategy to be effective. Blog Data management Data segmentation demand strategy intelligent data Oceanos

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Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Modern B2B Marketing

These real-life relationships have unspoken rules: you don’t over-message, you don’t beg for attention, and you don’t blast people on all channels at once unless there’s a good reason. The more marketing evolves, the more human it becomes.

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3 Rules for Creating Branded Content About the Election

Contently

Here are three rules that will help content marketers during the election season. Granted, there are exceptions to every rule, and not all brands would be wise to join in, even if they have something smart to say.

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7 Rules to Make Your Email Marketing Campaign a Success

Reachforce

Are you struggling to see results with your email campaigns? You’re not alone. While email is one of the most effective forms of marketing today, many business owners are at times confused about how to use it to grow their business.

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Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Act-On

Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. Your prospects and customers have their particular goals for what they’re trying to get during each step in the journey, and as a marketer, you’ve got your own idea of the best possible outcomes. That’s why identifying and tracking the metrics that matter most, throughout every stage of the customer lifecycle, is so important to your success.

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