Square 2 Marketing

DECEMBER 22, 2020

Lessons That Many Businesses Have Been Addressing Long Before 2020. This was certainly a remarkable year, although unfortunately for many of the wrong reasons.

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Digital Transformation Terms and Conditions Trade Show Sales Cycle 60

Tony Zambito

SEPTEMBER 26, 2018

The year 2020 beckons on the horizon. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?

Allocation 181

Allocation Digital Transformation Press Training 181

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 3: Brands with a solid ecommerce and digital foundations did well in 2020. They were also better equipped to move to digital/remote work.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Conductor

AUGUST 24, 2021

The pandemic has accelerated the growth of online use, with the average American spending six hours and 59 minutes a day consuming content in September 2020. An April 2021 report by Statista found an 18% year-over-year increase in monthly in-home data usage in March 2020. How the Pandemic Has Accelerated Digital Transformation.

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Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Marketing Insider Group

NOVEMBER 14, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.

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Digital Transformation Buzz Marketing & Strategy Marketing 195

Tony Zambito

OCTOBER 23, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation. Sales Transformation. CX Transformation. Customer Engagement Transformation. 2020 Looms Ahead. The Buyer Transformation.

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Digital Transformation Buyer Personas Work Management Marketing Management 184

Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. The numbers are certainly compelling with the market estimated at $415 billion in 2020, rising to $3,301.8 With a market that size - are we all clear what digital transformation is? 7 ways ABM powers digital transformation. Show value.

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Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

chiefmartech

APRIL 16, 2020

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. They revealed — or confirmed — some key notions of what transformation is all about.

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Digital Transformation Work Management Marketing Management Process 93

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? In 2020, unless mobile numbers were provided, we had to rely on digital means of communication.

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Digital Transformation Webinar Metrics Social Media Planning 107

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. May 27-28, Chicago, B2B Marketing Ignite USA 2020. October 7-8, Singapore, B2B Marketing Leaders Forum Asia 2020. Kudos to them!

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? As the years have gone on, businesses have come to rely on digital processes and procedures. Why is this happening? million in 2022.

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Digital Transformation Marketing Automation Services Enterprise Management Business 76

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov.

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Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

chiefmartech

AUGUST 27, 2020

Holy cats, 2020 has been a crazy year. “Digital transformation” has been a hot topic for at least a decade. “Digital transformation” has been a hot topic for at least a decade. For companies at any real scale though, their plans for transformation were frequently mapped out in years.

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Digital Transformation Wikipedia Barriers Marketing Report 141

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

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Digital Transformation Work Management Marketing Management Gartner 194

Outreach

JANUARY 25, 2021

Sales digital transformation is a massive project for organizations to take on. In 2020, we all experienced the abrupt and lasting shift to remote work that made it clear technology is not just a nice to have but the new way we do business. Sales reps quickly adapted to new ways of selling. It can be daunting.

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Digital Transformation Urgency Marketing B2B Sales Pricing 52

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy. Polywater’s digital transformation arrived at an opportune time.

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Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? As the years have gone on, businesses have come to rely on digital processes and procedures. Why is this happening? trillion in 2022.

Digital Transformation 52

Digital Transformation Marketing Automation Services Enterprise Management Business 52

KoMarketing Associates

DECEMBER 23, 2020

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Marketing Insider Group

JANUARY 2, 2020

Use Data and Storytelling to Sell Your Transformation. Before you undergo your digital transformation, you’ll need to present some hard data to the skeptics. The post Your Guide to Marketing Transformation in 2020 appeared first on Marketing Insider Group.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Buyers are spending more time with content.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Tony Zambito

OCTOBER 1, 2018

This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric insights by the year 2020. Especially those organizations who have seen their market business models uprooted by digital transformation. Four Factors Why B2B Organizations Must Adopt A Lifecycle View On Insights.

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Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Exo B2B

MAY 15, 2020

Will you be able to use this pandemic to carry out your digital transformation? Certainly legitimate concerns in a pre-2020 world. Confinement and digital transformation in B2B. Also, confinement will gradually open the door to what is called digital transformation of marketing and business.

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Digital Transformation Marketing AI Work Management B2B 52

Tony Zambito

JUNE 16, 2020

Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B. The pandemic has altered 2020.

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Digital Transformation Buyer Personas Business Work Management 162

KoMarketing Associates

NOVEMBER 10, 2020

Merkle recently published its “Customer Engagement Report” for the third quarter of 2020, and statistics showed that according to 89% of marketers, martech is enabling more omni-channel experiences. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

Webbiquity

OCTOBER 5, 2021

The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). Cloud-based services (22% in 2020; 26% in 2022) and managed services are taking an increasing share of spending. ” But that is potentially good news for vendors that are able to deliver and keep price increases in check.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. ” Learn More: Top Three Predictions for the Future of MarTech in 2020. AI in Email Marketing Will Explode in 2020.

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Advertising Agencies Trends Paid Search Agency Budget Programs 143

Pam Didner

JANUARY 5, 2020

Feb 24-26, 2020 | Scottsdale, AZ | Website. Mar 12-13, 2020 | Portland, OR | Website. March 23–26, 2020 | Chicago, IL | Website. Unleash 2020. April 7-9, 2020 | San Diego, CA | Website. April 7-9, 2020 | San Diego, CA | Website. Mar 29 to April 2, 2020 | Las Vegas, NV | Website. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Launch Marketing

DECEMBER 16, 2020

For everyone, 2020 was a year of immense challenge, change and the unexpected. To help put marketing efforts of this past year in perspective, we give you a look at some of our top content pieces of 2020. In 2020, virtual events rose in popularity across all industries, especially within B2B organizations. Introduced by W.

B2B Marketing 62

B2B Marketing B2B Marketing & Strategy Content 62

Martech Advisor

FEBRUARY 18, 2020

"Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Learn More: Chief Marketing Officer (CMO) Job Description 2020: Role, Responsibilities, Salary. Key Learnings from the Findings for 2020.

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CMO Customer Surveys Marketing AI Paid Search Agency 89

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Tony Zambito

OCTOBER 3, 2018

However, what amplifies this call for insights-driven sales transformation are several variables that create urgency for transforming by 2020. Digital Disruption. By 2020, digital disruption will be affecting every major industry. This statement, alone, is nothing new. Perception of Sales.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Digilant

DECEMBER 24, 2020

Restaurant Insiders on 2020 Lessons Learned, Part Two. Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? via Modern Restaurant Management.

Digital Transformation 52

Digital Transformation Paid Search Agency Fulfillment Ad Agencies 52

KoMarketing Associates

DECEMBER 8, 2020

Altimeter recently published the “2020 State of Digital Marketing” report, and statistics showed that over the next 12 months, most marketers (40%) are focused on acquiring new customers, while 39% are looking to increase revenue from existing customers. Only 1% say they have yet to invest in this form of technology.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169

Brandpoint

AUGUST 27, 2021

Over a year ago now in spring 2020, I graduated from college and entered the workforce in one of the scariest and most uncertain times in recent history. The post 6 Lessons I Learned Getting Hired in 2020: Tales From a Gen Z Marketer appeared first on Brandpoint.

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Advertising Agencies Internet Marketing Paid Search Agency Digital Transformation 122

Tomorrow People

MAY 26, 2021

This lively event is usually hosted in Belgium, but the global pandemic meant that the 2020 event was different. The live online show and recorded breakout sessions helped accountants accelerate their digital transformation and plan for success in connected accounting. Fast Forward Studio. Get in touch >

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Microsite Digital Transformation Advertising Agencies Planning 156

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. About the ClickZ AI Summit 2020. Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Kaon

MAY 5, 2020

Transformative CEO Customer Experience Award for Digital Transformation. After Q1 2020, digital transformation is no longer a “nice-to-have” — it is critical to a business’ survival. Visionary companies embarked on the start of digital transformation in their sales and go-to-market strategies.

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Digital Transformation Trade Show B2B Sales Conference 29