Lenny's Newsletter

SEPTEMBER 5, 2023

” — Shishir Mehrotra , co-founder and CEO For Census , all of their early customers came through the founders’ networks—mostly one super-connected co-founder: “ Most of our early growth had to do with being in San Francisco and from our loose network of friends. Our pitch resonated very easily.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Porch Group Media

JUNE 7, 2022

Article originally appeared on Marketing Charts. million) moved last year, per the Census Bureau. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1

First-Mover Advantage 59

First-Mover Advantage Allocation Planning Budget Programs 59

Moz

JUNE 28, 2020

It’s important to note that there are countless other data sources that we use for content campaigns every day at Fractl that are not mentioned in this article. Census , colleges and universities , the WHO , and the TSA. Think of this article, for example. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Moz

JUNE 28, 2020

It’s important to note that there are countless other data sources that we use for content campaigns every day at Fractl that are not mentioned in this article. Census , colleges and universities , the WHO , and the TSA. Think of this article, for example. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Aberdeen

OCTOBER 11, 2022

Census Bureau, small businesses (headcount under 100) employ one third of the U.S. While a sound business model, a healthy target market, and adequate financing remain fundamental pillars of success, the technology investment decisions a small business makes now rank among its most critical. According to the U.S.

Small Business Marketing 40

Small Business Marketing Video Marketing Lock-In Business 40

Adobe Experience Cloud Blog

JANUARY 11, 2019

There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

BenchmarkONE

SEPTEMBER 13, 2018

Reading online articles. Census Website. Census website is the go-to resource for key data about market conditions, buyer behavior, and the general economic pulse of the U.S. Observing users/customers in the field. Focus groups. Conducting interviews. 1: Google Surveys.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Zoominfo

JUNE 27, 2022

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. FIGURE: The Data Provider Quality/Coverage Grid When considering “coverage vs. quantity,” coverage indicates records that are actionable, active, and verified.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

ClearVoice

NOVEMBER 30, 2019

Defining a niche audience of target listeners: My slice of audience would be the 267,667 persons of Cambodian descent in the United States (according to the 2010 US Census, which I would debate is highly undercounted).

Intent 82

Intent Advertisements Advertising Creativity 82

Outbrain

JULY 28, 2022

Contextual advertising is the practice of serving ads that align with the content of the page they are placed on (for example, ads for helmets displayed alongside an article about cycling). Census data, when tied to e-commerce feeds, can also help understand how people act as consumers in certain areas. With Web 1.0,

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Privacy 49

Moz

SEPTEMBER 1, 2020

Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families. We don’t assume people will read text in an article to get relevant information, so we put it right on the image. One objective of the article is to explain why you executed the project in the first place.

Branding 68

Branding Brand Identity High Quality Lead Media 68

Integrated B2B

FEBRUARY 26, 2014

Reporter Nick Clunn recently wrote an article based on a little-noticed study that showed many school districts didn’t adequately protect student information. His article took a cumbersome study published by Fordham University’s Center on Law and Information Policy and turned it into an easily readable and interesting piece.

Research 40

Research Thought Leadership Content Case Studies 40

Navigate the Channel

MAY 30, 2023

who also obtained a graduate or professional degree, according to data from the Census Bureau’s Current Population Survey.” If you’re not into teamwork, you may be surprised to learn that marketing majors spend a lot of time in group projects,” according to an Entrepreneur magazine article about earning a marketing degree.

Work Management 65

Work Management Marketing Management Peer-to-peer Education 65

Biznology

MARCH 23, 2015

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. Save this article as a PDF. These facts say loud and clear companies believe data helps them make better business decisions. Do you think little data is the new big data? Like this post?

Sample 80

Sample Digital Marketing Funnels Aggregators Advertising Funnels 80

Litmus

JANUARY 17, 2019

A new article from Recode paints a more optimistic portrait. According to the US Census Bureau, nearly 1 in 5 people in the US have a disability. So, stop reading all these articles on voice assistants and get back to the important work you need to do today. That could be a troubling stat if it proves out to a wider audience.

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

Sprout Social

OCTOBER 28, 2020

If you’re interested in learning what other insights can come from social listening, check out our article on listening for consumer brands or contact us for a free Sprout listening demo today. When we compare the volume of messages to the region’s population, Washington D.C. had the highest volume rate followed by Nevada and New Jersey.

Case Studies 86

Case Studies Broadcasting Activities Twitter 86

Aberdeen

FEBRUARY 28, 2019

Best-in-Class intent data reflects not only the company showing intent but also the location and persona-based contacts which reduces wasted cold-calling time (a particular drag on a new salesperson’s time). Intent data is an insightful means of determining quota potential of a territory.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Hinge Marketing

JUNE 25, 2020

We’ll explain how a bit later in this article.) Census data. But we’re not going to address those outliers in this article. At least you won’t embarrass yourself. But when you have time—especially if the prospect appears to fit your ideal prospect profile—try digging a little deeper. Internal records (e.g., Industry Level.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Convince & Convert

MARCH 4, 2016

Google Trends is great for demonstrating the growing interest in a particular subject, and The Census has some really interesting data about the population of America. Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

B2B Marketing Directions

APRIL 10, 2016

million business firms in the US, according to the US Census Bureau. Fifty-eight percent of respondents post on social networks, but only 43% send marketing e-mails, only 36% publish blogs or articles, and only 16% offer downloadable content on their websites. In 2013, there were about 5.78

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Hubspot

JANUARY 1, 2015

If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. Census Bureau or the Department of Labor. Google Scholar : A wide array of information, including articles, theses, books, abstracts, white papers, court opinions,etc. including the the Human Genome Project.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

QuanticMind

MAY 7, 2019

According to the US Census Bureau’s 2017 American Community Survey , 21.6% This article will provide some best practices for PPC marketing in multilingual areas. of Americans speak a language other than English at home, and depending on the metro area, that percentage can be much higher.

Landing Pages 40

Landing Pages Paid Search Agency Advertising Funnels Keywords 40

Buzz Marketing for Technology

JUNE 27, 2008

Census Bureau - The American FactFinder from the U.S. Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data. The site features original articles, as well as information created by renowned reference publishers. million articles.

Resources 100

Resources Copyright Work Management Wikipedia 100

Hubspot

OCTOBER 8, 2015

Census Bureau estimates that they are the largest demographic group in history. As one Inc article points out , a ‘good customer experience’ and ‘quality product’ are the two most cited reasons for millennial brand engagement. Try mixing up your articles to include the following: Listicles. In-depth articles.

Peer-to-peer 28

Peer-to-peer Mobile Advertising Opinions Mobile Marketing 28

Sprout Social

APRIL 19, 2017

For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. Every article you share on Twitter, Facebook or LinkedIn from Sprout is automatically tracked. It’s very relevant. How to Find the Information in Sprout.

Social Media 105

Social Media Paid Content Lead Ranking Lead Scoring 105

Hubspot

MAY 4, 2017

According to the PR Census 2016 , the PR industry employs 83,000 people in the UK. Contrary to what you might think after reading this article, not all misinformation is down to PR. Some are even faced with unprecedented output quotas to compensate for the newly diminished workforce. editor, reporter etc.). 3) Be Thorough.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Buzz Marketing for Technology

JULY 24, 2008

This article reviews what we webloggers already know, and shares some ideas worth further exploration. Lars Marius Garshol pointed me to his very interesting article on topic maps and content management. Heres a link on who Andrea Janssen is and what shes into - a whole lot more than Knowledge Management Consultant. 4:17:27 PM.

Work Management 100

Work Management RSS Blogger Domain 100

Hubspot

OCTOBER 4, 2013

Whenever you sit down to write content, you should dedicate a concrete block of time for researching articles, images, and data to support and enhance your narrative. Since this is a productivity article, and the internet can be a wormhole, make sure you underscore the "concrete block of time" part of that sentence.

Product 28

Product Tools Paid Search Agency Inbound Marketing 28

ClearVoice

FEBRUARY 23, 2020

On January 1, 2020, under California’s state labor laws, media outlets are required to publish no more than 35 pieces of content (blog posts, long-form content, articles) from their individual freelance writers (residing in California) unless they are classified as a part-time or full-time employee. Census Bureau. Source: U.S.

Work Management 98

Work Management Marketing Management Cost Personalization 98

Navigate the Channel

JUNE 1, 2023

On the other hand, according to an article in BuildersFirstSource , “A single-family home is in its ‘prime remodel years’ when it’s between 20 – 39 years old, and recent data show more and more homes falling into that category with every passing year, and that’s a trend that’s expected to continue for the foreseeable future.”

Product 65

Product Ad Building Terms and Conditions Aggregators 65

Stevens & Tate

MAY 25, 2023

Census Bureau reports that Millennials are now more than a quarter of the nation’s population. The forecast is that 2023 will experience a housing market slowdown and a demand for exceptional real estate photography. That’s why you can’t afford to ignore this trend. Target Millennials in Your Marketing Strategy The U.S.

Trends 90

Trends Planning Paid Search Agency Advertising Agencies 90

Martech

FEBRUARY 22, 2022

In this article, we’ll dive deep into why and how businesses should have a more customer-centric approach and answer the most frequently asked questions about customer experience. Ensuring that your content is accurate and regularly updated is crucial – an unhelpful article can quickly translate into a poor experience.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

Sprout Social

APRIL 13, 2020

His TikTok content and tips were recently featured alongside those of other city government communications leaders in a SmartCitiesDive article about reaching Gen Z to squash COVID-19 misconceptions. She also doesn’t want anyone to miss out on this perfect opportunity to spend some time filling out their Census. ??While

Social Media 141

Social Media Work Management Conference Communities 141

Marketing Insider Group

SEPTEMBER 14, 2021

BuzzSumo – BuzzSumo does large-scale content marketing research (two of their most recent reports analyzed 400K content marketing articles and 100m headlines) for high-level insights complete with visuals that make the data digestible. Browse their free research and guides as well as their article database (that dates back 20+ years!)

Case Studies 350

Case Studies Content Case Study Statistics 350

Moz

APRIL 3, 2019

The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically. My team has almost exclusively been focused on blog articles up until this point, as it’s relatively easy and efficient to produce at scale.

Paid Content 68

Paid Content Distribution Paid Search Agency Branding 68

Martech Advisor

NOVEMBER 6, 2019

In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! According to the US Census Bureau, in 2019, the millennial generation is expected to overtake baby boomers in population, for the first time in history. Table of Content. Improving Customer Experience (CX): What Does it Mean?

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Convert

MARCH 4, 2021

In today’s article, we’re going to walk you through how to not only get better at building trust and asking for consent to market and send emails to your audience — but we’re going to show you how to get better results because of it. Census Bureau saw a 4.3% In fact, a 2020 report by the U.S Enters email. It seems simple, right?

Optimization 52

Optimization Opt-out Opt-in Newsletter 52