KoMarketing Associates

NOVEMBER 15, 2013

What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes. The Google webmaster team views advertorials as deceptive when they lack transparency about their marketing intent.

B2B Marketing 120

B2B Marketing B2B Advertorials Google 120

Marketing Craftmanship

DECEMBER 30, 2013

And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation. Counting Media Clips is a Zero Sum Game. Fire your PR firm in 2014.

PR 100

PR Advertorials Paid Search Agency Advertising Agencies 100

Brandpoint

JANUARY 12, 2022

Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial. They should catch the reader’s eye and teach them information that’s relatable and educational. What makes a good infographic? Are you sharing important data or just trying to sell your latest product or service?

Content 156

Content Sample Advertorials VALS 156

Liveintent

JULY 6, 2022

These units are similar to an advertorial but come in various formats. Native ads are paid ad units that match their environment or surroundings and are used to promote a brand, product, or service. Native ads have an editorial look and feel and can be used on a web page, email newsletter, or in-app property.

Display 109

Display Ads Funnel Advertising Advertising Funnels 109

Single Grain

JULY 9, 2021

Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ). However, we will assume that this isn’t the case, as building a high-converting advertorial is a project of its own. Are they using advertorials?

Traffic 134

Traffic Advertisements Advertising Acquisitions 134

Everything Technology Marketing

AUGUST 8, 2012

In contrast, the least commonly used content marketing tactics are advertorials (11 percent), community management & threading (12 percent), and virtual events (18 percent).

Content Marketing 100

Content Marketing Tactics Advertorials Content 100

Biznology

FEBRUARY 6, 2017

Less advertorial. More conversational, less advertorial. Here’s where I think B2B sales and marketing video is headed this year. More conversational. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant.

B2B Sales 80

B2B Sales B2B Marketing B2B Video Marketing 80

BOP Design

MAY 21, 2018

Advertorial Content in Disguise. That’s not valuable content (unless it’s on a sales brochure), that’s an advertorial! We cannot wait to see advertorial content that masquerades as helpful, educational content die. We cannot wait to see advertorial content that masquerades as helpful, educational content die.

B2B 49

B2B Advertorials B2B Marketing Trends 49

BOP Design

JUNE 20, 2018

These are the types of blog posts your company should avoid creating: Advertorials. This is how advertorials often make readers feel. Stay away from creating advertorials that have a salesy angle and only discuss your firm’s products or services. It’s monumentally frustrating and often will leave a bad taste in your mouth.

B2B 48

B2B Advertorials B2B Marketing Marketing Prospects 48

Scoop.it

MAY 7, 2019

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” Content marketing as it is typically used today is the Internet version of the advertorial. That is when a company writes an article and pays to place it in a newspaper or magazine.

Content Marketing 82

Content Marketing Work Management Automation Marketing Management 82

RebelMouse

NOVEMBER 29, 2022

Google says that “advertorials or native advertising where payment is received for articles that include links that pass ranking credit, or links with optimized anchor text in articles, guest posts, or press releases distributed on other sites” will be considered as link spam.

CAN-SPAM 52

CAN-SPAM SEO High Quality Lead Advertorials 52

Navigate the Channel

SEPTEMBER 13, 2023

Joel Malkoff, in his MarketingProfs post on the benefits of truth-based marketing , wrote that marketing integrity increases profitability, saying he was impressed by a specialty magazine that practiced ethical advertising and reviewed the magazine’s advertising values, including: Promotional materials never presented as content—no advertorials No (..)

Trust Marketing 65

Trust Marketing Content Marketing Paid Search Agency Content 65

Biznology

JANUARY 27, 2017

Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. Because, if the recipient sees through the intent without getting something out of it, or even if he/she does, the opposite of the desired effect will result.

Content 80

Content Brand Identity Branding Paid Search Agency 80

Liveintent

MAY 14, 2021

Native ads are similar to an advertorial but come in a variety of formats. What are native ads? Native ads are ads that match their environment or surroundings. The three main types of native ad formats are branded content native ads, in-feed native ads, and content recommendation native ads. Branded content native ads.

Newsletter 79

Newsletter Paid Search Agency Ads Advertising Agencies 79

B2B Memes

SEPTEMBER 17, 2012

Related posts: Lewis DVorkin: Content Marketing or Advertorial? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism. Ethics: Is Transparency All We Need?

Advertisements 100

Advertisements Advertising Advertorials B2B Marketing 100

B2B Memes

SEPTEMBER 17, 2012

Related posts: Lewis DVorkin: Content Marketing or Advertorial? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism. Ethics: Is Transparency All We Need?

Advertisements 100

Advertisements Advertising Advertorials B2B Marketing 100

Only B2B

FEBRUARY 6, 2018

A few examples of traditional demand generation (if viewed in the light of outbound strategy) would be cold calling (telemarketing), email marketing, print advertorials, trade shows etc. Examples of Inbound and Demand generation.

Demand Generation Agencies 122

Demand Generation Agencies Top of Funnel Inbound Marketing Demand Generation 122

KoMarketing Associates

DECEMBER 16, 2014

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered. What do you think is generally higher quality?

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

Only B2B

OCTOBER 11, 2017

The famous Wall Street advertorial used storytelling and sold $2 billion worth of subscriptions and ran from 1975-2003. Instead, try “ learn more ” or link to a “ case study ”. You send them a link to your webinar. A few days later you can send an email like this. Tell stories.

Email Marketing 97

Email Marketing Burn Rate Click Rate Advertorials 97

KoMarketing Associates

JULY 1, 2014

What About Advertorials? Advertorials (IMPORTANT). What are Advertorials? Will Backlinks Lose Their Importance in Ranking? What is a “Paid Link”? Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? The Impact of Social Media on Link Building. Return to the Top. Created: May 29, 2013.

Paid Content 120

Paid Content Link Building B2B Google 120

Digital B2B Marketing

OCTOBER 15, 2013

Print Advertorials. Too some, this is just the granddaddy of today’s native advertising, but print advertorials continue to allow much more of a sales spin than many publications will accept as a sponsored post or native published article.

Paid Content 100

Paid Content B2B Marketing Planning Distribution 100

Onalytica B2B

NOVEMBER 10, 2016

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers.

Marketing & Strategy 195

Marketing & Strategy Paid Search Agency Marketing Social Marketing 195

B2B Marketing Directions

NOVEMBER 7, 2020

This could be advertorials, native advertising, testimonials, many kinds of sponsorships, many kinds of branding, and any advertising that delivers some amount [sic] content besides a direct call to action." First, Borrell used an expansive definition of "content marketing."

Content Marketing 68

Content Marketing Planning Spending Content 68

ClearVoice

MARCH 8, 2019

When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial. I suddenly found myself writing press releases , copy for advertorials, proposals and more.

Paid Search Agency 110

Paid Search Agency Advertorials Social Media Lock-In 110

Biznology

JULY 5, 2016

I know I have been a little dark-hearted over the last few years when it came to earned media outreach and how it’s been corrupted by ubiquitous bought-and-paid-for reviews, essentially pro-company advertorials. Dan and I are very excited about the rest of the week.

Outreach 140

Outreach Media Blogger Advertorials 140

Marketing Insider Group

SEPTEMBER 21, 2015

One example of native advertising is advertorials found on BuzzFeed or Forbes sponsored by brands. Con: While ad blockers can’t block advertorials, they can block the paid placements that direct people to the branded content.

Paid Search Agency 100

Paid Search Agency Ads Mobile Advertising Advertorials 100

Anyword

APRIL 12, 2022

His expertise lay in “advertorials,” ads written in a format that mimics a newspaper article. But once out of the espionage business, he became an entrepreneur, with success based on ingenious advertising and marketing copy. Sugarman was constantly on the lookout for products that he could sell through his special brand of creative writing.

Copywriting 83

Copywriting Advertising Agencies Marketing AI Paid Search Agency 83

B2B Memes

OCTOBER 4, 2010

Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. Companies that have a story to tell and the money to get it told.&#.

Trends 100

Trends Brand Identity Branding Advertorials 100

Brandpoint

APRIL 20, 2022

The MAT Release explained No matter what name you give it — feature article, branded journalism, native advertising, sponsored content or advertorial – a MAT release is one of marketing’s most powerful PR tools, and has been for several decades.

Video Marketing 90

Video Marketing Distribution PR Advertising Agencies 90

Anyword

JANUARY 12, 2022

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Before we get into which content length is better, we need to understand what each entails. So what is long copy exactly?

Paid Search Agency 86

Paid Search Agency Copywriting Best Practices Landing Pages 86

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

B2B Marketing 100

B2B Marketing Planning B2B Thought Leadership B2B 100

Ambal's Amusings

MARCH 27, 2012

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Outbrain, founded in 2006 and headquartered in New York powers content recommendations helps people discover great new content to read online.

Planning 100

Planning Content Marketing Content Tools 100

Convince & Convert

FEBRUARY 17, 2016

Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). Online, content has a reliable reach problem. So what do you do now?

Paid Search Agency 84

Paid Search Agency Marketing Best Practices Advertorials 84

Marketing Craftmanship

MARCH 27, 2013

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency B2B Marketing B2B Sales 100

Hubspot

MARCH 25, 2021

If a reader visits your blog site and finds nothing but blog posts filled with product shots and cheesy advertorial language, they might lose interest in your content and might not develop the sense of trust needed to make a purchase. Odds are, they're not looking solely for promotional content.

Sales Qualified Leads 101

Sales Qualified Leads Purchase Lead Scoring Lead Ranking 101

Biznology

JULY 12, 2016

They’ve been used for the links, they’ve been used for the advertorial, and they’ve even done things with the promise of working together in the future. And it’s rarely easy. Bloggers have a lot of baggage. They’ve been abused, they’ve been abandoned. You must be unflappable.

Paid Search Agency 0

Paid Search Agency Blogger Advertising Agencies Outreach 0

Writing on the Web

AUGUST 2, 2011

Landing Pages: Where to Publish Your Advertorial. There’s even a free webcast audio and slides available. Related posts: Content Marketing Results: Landing Pages Rule. Sales & Landing Pages Using WordPress: Learn How. Video: How to Create Great Sales Pages in WP. Why Use a WP Sales Page Template?

Landing Pages 100

Landing Pages Advertorials Webcast Search Marketing 100