Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 99 Marketing Terms to Improve Your Marketing Vocabulary. For example: Head term: unicorn.

Trending Sources

How to use customer data to develop marketing insights

Biznology

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal.

Getting to ABM: notes from the field

Biznology

In terms of background, Enli is a Portland-based company with a population health management platform for health systems. In population health initiatives, the healthcare provider’s goal is to manage an ambulatory patient’s chronic conditions while avoiding hospitalization.

Field 62

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 45 terms that are imperative to anyone learning inbound marketing. Yes, there will be debate on the imperative-ness of these terms.

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. I’d love to call this “contextual marketing” but that term is taken.

What Are the Two Types of Seasonal Marketing?

Modern Marketing

This blog post will define the two types of seasonal marketing—long-term and short-term—and provide examples of each method’s pros and cons. Short-term seasonal marketing is best for one-off and/or fast-ending events that happen during a season. Fourth & Long-Term.

The Importance of Personalization in the B2B Buying Journey

Act-On

What does Adaptive Journeys mean in terms of the Act-On platform? Ask additional, conditional follow-up questions; dynamically present, or hide, questions based on an individual’s responses.

Buy 58

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. This TrainHeroic email to strength and conditioning coaches. Jeremy Duerksen is CMO at Peaksware.

CMO 95

Use Marketing Automation The Right Way

ANNUITAS

In addition to speaking to their buyers, it seems even fewer understand the industry conditions in which their buyers live and operate on a daily basis. Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation.

7 Best Practices for Optimizing Sales Enablement

Act-On

Sellers tend to think in terms of features and benefits, but buyers think in terms of capabilities — the unique set of problems they can solve by purchasing your product,” says Candyce Edelen, CEO of PropelGrowth. Using marketing tools to help your reps be more effective communicators is vital to winning business under these conditions. Marketing and sales have traditionally had a bit of a contentious relationship in many companies.

Why Customer Experience is the Hot New Thing in Marketing

Act-On

And even recently we’ve seen several new-ish terms that describe what a great customer experience aims to achieve. Companies aren’t embracing customer experience because it’s just a cute new marketing term. The air conditioning the marketer’s train car was turned on.

Happy #GetToKnowYourCustomersDay

Act-On

Think Long Term. They’ve expanded this “One for One” model to eye wear (supporting vision care) and tote bags (supporting cleaner, safer birthing conditions), backpacks (anti-bullying initiates) and coffee (safe water). Keeping your customers makes good business sense.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Here’s the thing: many marketing campaigns are long-term plays. You won’t have overnight success with public relations, but the long-term effects will be instrumental in transforming your brand and increasing your valuation. Marketing is hard.

Agency 100

Taking Another Look at Confirmed Opt-in Email

Modern Marketing

That’s a 600% increase in likelihood of deliverability issues for those using only pre-checked boxes, or simply relying on Terms & Conditions fine print. Now there should be less worry about list growth and a few hit-or-miss conversions in the short-term.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

The term “integration” itself is actually meaningless without context about the effort involved in setup, the use cases that the integration enables, and the workflows that the integration supports. We’ve all been there.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

The term “integration” itself is actually meaningless without context about the effort involved in setup, the use cases that the integration enables, and the workflows that the integration supports. We’ve all been there.

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

Anyone who's dug a bit deeper knows two more things: self-adjustment only works in circumstances similar to the initial training conditions. But that system will be prone to frequent failures as one or another component finds itself facing conditions it wasn’t trained to handle.

A Marketing Plan is not Marketing Strategy

TaylorMadeIn KEW

Because strategy and planning are fundamentally different, with distinct purposes: strategy is about outcomes (what we want to achieve and how we succeed), while plans are about outputs (what we do): A strategy is the approach you take to achieve a long-term primary goal – an outcome.

Plan 31

Mind-Blowing Statistics on Digital Marketing for Hospitals

Fathom

Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. 37% searched conditions and disease related terms*. 19% searched branded terms*. 49% of patients started searching about conditions/diseases*.

Why Your Memory Sucks: The Science of Remembering in the Internet Age

Hubspot

The massive amounts of information we expose ourselves to forces us to be more efficient about what we convert to long-term memories. Every time you learn a fact or have an experience, this information enters your working memory, also known as your short-term memory.

Aging 56

Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

All these support tools will make the healthcare delivery process more efficient, plus with digital health monitoring, tracking, and coaching solutions, consumers are becoming more empowered to prevent chronic disease and mange existing conditions.

Brand 139

Why So Many Email Marketers Are Worried About Spamhaus

Modern Marketing

My Terms of Service has all of my permission rules. We are all conditioned to do it. The talk this week in Deliverability has centered around a rash of Spamhaus listings.

How to Run an Instagram Contest: A 10-Step Guide

Hubspot

If you have an international audience, make sure you’re careful about using slang words or region-specific terms that might confuse people. 7) Create terms & conditions. Creating a terms & conditions page is a must.

How marketing technology could transform healthcare

chiefmartech

And an urgent care hospitalization will represent an abject failure of the health management process, where the condition should have been predicted, prevented and managed higher up in the funnel.

Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails

Vidyard

But in the era of marketing automation, buyers are overwhelmed with generic and templated messages, and are conditioned to think that everything coming from you is automated. They want to engage on their terms and on their time, not yours.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

It was months of planning … Having the runway is incredibly important in terms of getting employees to wrap their hands around it and support what is a drastic change. There might be huge shifts in the business in terms of the strategy or the product.

Does a Demo Ever Make Sense as a Demand Generation Offer?

The Point

Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious. Demos short cut the demand generation process and gives sales what they want, namely someone with a short-term interest in the product they’re selling.

Spamhaus Risk and the Future of Email Acquisition

Modern Marketing

There are technical and business conditions that may make certain measures difficult to implement, at least in the short-term. Email address acquisition is the life blood of any growing email marketing program.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

Orchestration was already a hot term when I started, so I take neither credit nor blame for its continued popularity. Alternatively, messages can be created in CrossEngage’s own templates, which can include conditional scripts for dynamic content generation.

Dear CMO, Part 1: Why Your Content Misses the Mark

Act-On

What is measured (in terms of impact). For example, in many large professional service firms, creating content is a pre-condition for advancement and establishing recognized domain expertise.

CMO 75

5 Considerations Before You Step Up Your MarTech Stack

Modern B2B Marketing

Investing in technology is similar to buying a pet–the conditions have to be right–or you’ll be sorry. Your MarTech stack strategy should support your short-term and long-term goals.

Why Do We Daydream? The Unexpected Benefits of Zoning Out

Hubspot

Then, the students were randomly assigned to one of four different conditions. When students were given brand new items to come up with uses for, all the condition groups performed the same. This post originally appeared on HubSpot's Agency Post.

Hospital Search Implications of Google’s Healthcare Knowledge Graph

Fathom

In the case of the new healthcare searches, the information on commonly searched conditions was compiled and reviewed by a team of medical doctors both from Google and the Mayo Clinic for accuracy. Typically the knowledge graph only shows up for general condition-related queries.

SERP 19

Lead Management: Lead Status Values

Marketing Converts

When a lead is listed as rejected, a conditional field should be used to capture the rejection reason. When a lead is rejected it is not eligible to become a MQL until it moves to long term nurture.

MQL 17

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Demand Generation – It’s Not That Easy

ANNUITAS

of CMOs feel that they can prove the short-term impact of marketing spend quantitatively. Even fewer 28.6% – can prove the long-term impact on a quantitative basis.

5 User-Generated Content Mistakes to Avoid

Hubspot

You can do this by ensuring that you detail both contribution and distribution rights in your terms and conditions, and by understanding the terms and conditions of social networks you use as well.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Search Engine Optimization (SEO) – Employing this technique helps ensure that the websites and content you’re responsible for are easy to find on search engines because you’re using relevant keywords and terms.