Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns.

How to use customer data to develop marketing insights

Biznology

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal.

Getting to ABM: notes from the field

Biznology

In terms of background, Enli is a Portland-based company with a population health management platform for health systems. In population health initiatives, the healthcare provider’s goal is to manage an ambulatory patient’s chronic conditions while avoiding hospitalization.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 99 Marketing Terms to Improve Your Marketing Vocabulary. For example: Head term: unicorn.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 45 terms that are imperative to anyone learning inbound marketing. Yes, there will be debate on the imperative-ness of these terms.

SEO for Images: Why We’re Trying to Rank for the Term 'CEO'

Hubspot

Pinterest and Instagram have conditioned people to use and trust this form of discovery, and oftentimes, I find it produces even more relevant results than text-based search. Competition for the Term 'CEO'. Then, I wanted to see how competitive the term 'CEO' was.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

WiseMapping - 'New Skills for Knowledge Workers' Map View

Buzz Marketing for Technology

Terms and Conditions | Privacy Policy. Already a member? Sign In. About. Support. Feedback. Visual Thinking Evolution. Loading. New Skills for Knowledge Workers Map View. The Crew | Contact. All content Copyright 2007, WiseMapping Corporation

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The Importance of Personalization in the B2B Buying Journey

Act-On

What does Adaptive Journeys mean in terms of the Act-On platform? Ask additional, conditional follow-up questions; dynamically present, or hide, questions based on an individual’s responses.

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8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Now, you have to have separate checkboxes to consent or opt-in to different things, for example, you need a checkbox where users can consent to data use and another for agreeing to terms and conditions. Privacy Notice and Terms & Conditions.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

A favorable condition like a new CTO, or new round of funding. The example also touches Opportunity data – a newly hired CTO – which indicate favorable conditions, and the right time for sales outreach. Sales and marketing event season just ended.

Why Revenue Growth is Best Pursued Indirectly

B2B Marketing Directions

Although they never used the term, Jim Collins and Jerry Porras described the profit-seeing paradox in their best-selling book Built to Last. Collins and Porras compared the long-term financial performance of several pairs of companies in the same industry.

7 Best Practices for Optimizing Sales Enablement

Act-On

Sellers tend to think in terms of features and benefits, but buyers think in terms of capabilities — the unique set of problems they can solve by purchasing your product,” says Candyce Edelen, CEO of PropelGrowth. Using marketing tools to help your reps be more effective communicators is vital to winning business under these conditions. Marketing and sales have traditionally had a bit of a contentious relationship in many companies.

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. I’d love to call this “contextual marketing” but that term is taken.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

It was months of planning … Having the runway is incredibly important in terms of getting employees to wrap their hands around it and support what is a drastic change. There might be huge shifts in the business in terms of the strategy or the product.

Third-Party Lead Generation and GDPR Compliance

Zoominfo

Unbundled: Consent must be separate from other terms and conditions. Third-party partners must ensure opt-in boxes are distinct from “Terms and Conditions”, side boxes, and copy.

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)

ViewPoint

So, lead scoring favors lower level decision-makers and smaller deal sizes – and for that reason I would term it a bad process, automated. A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

Orchestration was already a hot term when I started, so I take neither credit nor blame for its continued popularity. Alternatively, messages can be created in CrossEngage’s own templates, which can include conditional scripts for dynamic content generation.

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Weather conditions: sunny, raining, the temperature in Celsius or Kelvin. Guest post by Stefan Debois.

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). Think of the opportunity inherent in this longer-term approach to B2B sales lead generation? There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well.

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What Are the Two Types of Seasonal Marketing?

Modern Marketing

This blog post will define the two types of seasonal marketing—long-term and short-term—and provide examples of each method’s pros and cons. Short-term seasonal marketing is best for one-off and/or fast-ending events that happen during a season. Fourth & Long-Term.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

It was months of planning … Having the runway is incredibly important in terms of getting employees to wrap their hands around it and support what is a drastic change. There might be huge shifts in the business in terms of the strategy or the product.

Hospital Search Implications of Google’s Healthcare Knowledge Graph

Fathom

In the case of the new healthcare searches, the information on commonly searched conditions was compiled and reviewed by a team of medical doctors both from Google and the Mayo Clinic for accuracy. Typically the knowledge graph only shows up for general condition-related queries.

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ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments

Customer Experience Matrix

I chose an unfamiliar term because I didn’t want people to assume it meant something it doesn’t. In other words, the essence of state-based flows is the system defines a set of conditions (i.e. states) that accounts or contacts can be in, tracks them as they move from one condition to the next, and sends different messages for each condition. Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows.

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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. The lead rate we track against GDP includes short- and long-term leads. It is interesting to note that when GDP goes down, long-term lead rates sink while short-term lead rates more or less hold their own. During a downturn, companies fulfill short-term needs at about the same rate as normal economic conditions but do less long-term planning.

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Why You Shouldn’t Buy Followers for B2B Social Media

Schubert B2B

Buying followers, likes, or any sort of engagement also goes against the terms and conditions of most major social media platforms. Growing your B2B social media accounts can be tough.

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Personalization Versus Privacy: Making Sense of the Privacy Paradox

Hubspot

On the other hand, we are still sharing personal information freely online on a daily basis and liberally ticking boxes to agree with pages and pages of terms and conditions that most of the time we haven’t even read.

The Data Protection Officer: All You Need To Know

Valasys

The GDPR has set out conditions for the appointment and position of a Data Protection Officer. An organization must set out a minimum term of appointment and strict dismissal conditions for a Data Protection Officer post.

How did marketers let GDPR happen?

Biznology

Because it was easier to sneak another paragraph into the terms and conditions than to do the right thing, GDPR happened. I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis.

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. This TrainHeroic email to strength and conditioning coaches. Jeremy Duerksen is CMO at Peaksware.

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Mind-Blowing Statistics on Digital Marketing for Hospitals

Fathom

Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. 37% searched conditions and disease related terms*. 19% searched branded terms*. 49% of patients started searching about conditions/diseases*.

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In your book, Hacking Marketing, there’s a term you frequently use, modern marketer. What do you mean when you use the term, modern marketer? What are going to be its triggers and its conditions, and for whom?

Taking Another Look at Confirmed Opt-in Email

Modern Marketing

That’s a 600% increase in likelihood of deliverability issues for those using only pre-checked boxes, or simply relying on Terms & Conditions fine print. Now there should be less worry about list growth and a few hit-or-miss conversions in the short-term.

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Are you trying to help your customers? Or fool them?

Biznology

In the old days, we loved to have fine print and terms and conditions and and any number of lovely little “techniques” to get what we wanted at the expense of our customers. Photo credit: LarsZi. You’ve probably heard about this social media stuff on the Interwebz.

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Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

Anyone who's dug a bit deeper knows two more things: self-adjustment only works in circumstances similar to the initial training conditions. But that system will be prone to frequent failures as one or another component finds itself facing conditions it wasn’t trained to handle.

Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

From a legal standpoint it shouldn’t be done because the republisher doesn’t know the licensing terms between the original brand and the content creator. contests that require users to agree to a set of terms and conditions – one of which is giving the brand the rights to the UGC).

How To Evaluate Software Integrations: 3 Important Considerations

Radius

The term “integration” itself is actually meaningless without context about the effort involved in setup, the use cases that the integration enables, and the workflows that the integration supports. We’ve all been there.

Beyond Cadence—The Importance of All Outcomes

ViewPoint

Multi, multi, multi (which is multiple dials, voicemails, emails and in some cases direct mail across several sales cycles) has been re-termed “Cadence.” The table below summarizes what I’m saying—simply that your cadence should encompass longer-term opportunities and must include sales lead generation nurturing, as well as short-term opportunities. Sales will ignore these leads because they are conditioned to expect poor quality marketing leads.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

The term “integration” itself is actually meaningless without context about the effort involved in setup, the use cases that the integration enables, and the workflows that the integration supports. We’ve all been there.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

Modern Marketing

In terms of the Oracle platforms, if you are a Responsys user, TLS was enabled over the weekend for all senders. You should not see any of the above conditions.

SEO for Marketing Executives

Biznology

” SEO: “You attract them through Y, and condition them towards Brand X.” In the new digital world, you need to capture markets , and condition prospects who speak in the language of the existing market to begin to speak the language of your brand.

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Why Employers Should Drug Test Their Employees

Altitude Branding

For some businesses, it can be more of a liability to have a drug user as one of their employees, such as factory worker in charge of an assembly line or an employee who is driving on the job making errands or deliveries, can be disastrous in terms of liability and safety.

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