5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)
ViewPoint
JANUARY 2, 2018
So, lead scoring favors lower level decision-makers and smaller deal sizes – and for that reason I would term it a bad process, automated. A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse.
Let's personalize your content