Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns.

How to use customer data to develop marketing insights

Biznology

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal.

Getting to ABM: notes from the field

Biznology

In terms of background, Enli is a Portland-based company with a population health management platform for health systems. In population health initiatives, the healthcare provider’s goal is to manage an ambulatory patient’s chronic conditions while avoiding hospitalization.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 99 Marketing Terms to Improve Your Marketing Vocabulary. For example: Head term: unicorn.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

highly variable conditions Technical, Verbose, Inwardly focused High-pressure marketing. Small business owners responded best when IBM “spoke in terms of how to. In terms of tone, short words are simple and direct, while longer ones suggest sophistication and nuance.

Oracle Linux, Oracle VM and Tegile Storage – Limited-Time Special Pricing

Modern Marketing

Terms, conditions, and restrictions apply For a limited time, you can receive special pricing* when purchasing Oracle Linux, Oracle VM and Western Digital’s Tegile storage.

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WiseMapping - 'New Skills for Knowledge Workers' Map View

Buzz Marketing for Technology

Terms and Conditions | Privacy Policy. Already a member? Sign In. About. Support. Feedback. Visual Thinking Evolution. Loading. New Skills for Knowledge Workers Map View. The Crew | Contact. All content Copyright 2007, WiseMapping Corporation

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8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Now, you have to have separate checkboxes to consent or opt-in to different things, for example, you need a checkbox where users can consent to data use and another for agreeing to terms and conditions. Privacy Notice and Terms & Conditions.

The Importance of Personalization in the B2B Buying Journey

Act-On

What does Adaptive Journeys mean in terms of the Act-On platform? Ask additional, conditional follow-up questions; dynamically present, or hide, questions based on an individual’s responses.

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Why Revenue Growth is Best Pursued Indirectly

B2B Marketing Directions

Although they never used the term, Jim Collins and Jerry Porras described the profit-seeing paradox in their best-selling book Built to Last. Collins and Porras compared the long-term financial performance of several pairs of companies in the same industry.

7 Best Practices for Optimizing Sales Enablement

Act-On

Sellers tend to think in terms of features and benefits, but buyers think in terms of capabilities — the unique set of problems they can solve by purchasing your product,” says Candyce Edelen, CEO of PropelGrowth. Using marketing tools to help your reps be more effective communicators is vital to winning business under these conditions. Marketing and sales have traditionally had a bit of a contentious relationship in many companies.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

It was months of planning … Having the runway is incredibly important in terms of getting employees to wrap their hands around it and support what is a drastic change. There might be huge shifts in the business in terms of the strategy or the product.

Third-Party Lead Generation and GDPR Compliance

Zoominfo

Unbundled: Consent must be separate from other terms and conditions. Third-party partners must ensure opt-in boxes are distinct from “Terms and Conditions”, side boxes, and copy.

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)

ViewPoint

So, lead scoring favors lower level decision-makers and smaller deal sizes – and for that reason I would term it a bad process, automated. A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

A favorable condition like a new CTO, or new round of funding. The example also touches Opportunity data – a newly hired CTO – which indicate favorable conditions, and the right time for sales outreach. Sales and marketing event season just ended.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

Orchestration was already a hot term when I started, so I take neither credit nor blame for its continued popularity. Alternatively, messages can be created in CrossEngage’s own templates, which can include conditional scripts for dynamic content generation.

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). Think of the opportunity inherent in this longer-term approach to B2B sales lead generation? There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well.

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Personalization Versus Privacy: Making Sense of the Privacy Paradox

Hubspot

On the other hand, we are still sharing personal information freely online on a daily basis and liberally ticking boxes to agree with pages and pages of terms and conditions that most of the time we haven’t even read.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

It was months of planning … Having the runway is incredibly important in terms of getting employees to wrap their hands around it and support what is a drastic change. There might be huge shifts in the business in terms of the strategy or the product.

Why You Shouldn’t Buy Followers for B2B Social Media

Schubert B2B

Buying followers, likes, or any sort of engagement also goes against the terms and conditions of most major social media platforms. Growing your B2B social media accounts can be tough.

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What Are the Two Types of Seasonal Marketing?

Modern Marketing

This blog post will define the two types of seasonal marketing—long-term and short-term—and provide examples of each method’s pros and cons. Short-term seasonal marketing is best for one-off and/or fast-ending events that happen during a season. Fourth & Long-Term.

How did marketers let GDPR happen?

Biznology

Because it was easier to sneak another paragraph into the terms and conditions than to do the right thing, GDPR happened. I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis.

ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments

Customer Experience Matrix

I chose an unfamiliar term because I didn’t want people to assume it meant something it doesn’t. In other words, the essence of state-based flows is the system defines a set of conditions (i.e. states) that accounts or contacts can be in, tracks them as they move from one condition to the next, and sends different messages for each condition. Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows.

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How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. This TrainHeroic email to strength and conditioning coaches. Jeremy Duerksen is CMO at Peaksware.

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Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. I’d love to call this “contextual marketing” but that term is taken.

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In your book, Hacking Marketing, there’s a term you frequently use, modern marketer. What do you mean when you use the term, modern marketer? What are going to be its triggers and its conditions, and for whom?

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

Anyone who's dug a bit deeper knows two more things: self-adjustment only works in circumstances similar to the initial training conditions. But that system will be prone to frequent failures as one or another component finds itself facing conditions it wasn’t trained to handle.

Taking Another Look at Confirmed Opt-in Email

Modern Marketing

That’s a 600% increase in likelihood of deliverability issues for those using only pre-checked boxes, or simply relying on Terms & Conditions fine print. Now there should be less worry about list growth and a few hit-or-miss conversions in the short-term.

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Pause Your Holiday Playlist. It’s Time for Content Pros!

Modern Marketing

Once you understand the value that you are bringing to the table, you create content that fulfills one of three conditions: it entertains, it challenges, or it comes from genuine experience. The holiday season is in full swing.

Studying the Hidden World of Dark Social Engagement

Contently

In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.” There’s a hidden world of social sharing that often gets overlooked.

Beyond Cadence—The Importance of All Outcomes

ViewPoint

Multi, multi, multi (which is multiple dials, voicemails, emails and in some cases direct mail across several sales cycles) has been re-termed “Cadence.” The table below summarizes what I’m saying—simply that your cadence should encompass longer-term opportunities and must include sales lead generation nurturing, as well as short-term opportunities. Sales will ignore these leads because they are conditioned to expect poor quality marketing leads.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

The term “integration” itself is actually meaningless without context about the effort involved in setup, the use cases that the integration enables, and the workflows that the integration supports. We’ve all been there.

Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. The lead rate we track against GDP includes short- and long-term leads. It is interesting to note that when GDP goes down, long-term lead rates sink while short-term lead rates more or less hold their own. During a downturn, companies fulfill short-term needs at about the same rate as normal economic conditions but do less long-term planning.

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Video Storytelling Secrets From an Award-Winning Series

Content Marketing Institute

Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created the right conditions for a boon in solo travel. Think in terms of a talent portfolio.

How to Save 4 Hours on Every Piece of Content You Create

Contently

If you spent all your hours finding external contributors and editing their work, you wouldn’t have time to create sales-enablement content, analyze engagement data, develop a long-term content strategy, or even just write your own stories.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

The term “integration” itself is actually meaningless without context about the effort involved in setup, the use cases that the integration enables, and the workflows that the integration supports. We’ve all been there.

Hospital Search Implications of Google’s Healthcare Knowledge Graph

Fathom

In the case of the new healthcare searches, the information on commonly searched conditions was compiled and reviewed by a team of medical doctors both from Google and the Mayo Clinic for accuracy. Typically the knowledge graph only shows up for general condition-related queries.

Only B2B - Untitled Article

Only B2B

It is important to review and update the privacy terms and conditions that are shared with customers to record any changes you have made. Wondering if you are compliant with GDPR? Here is a checklist for marketing companies. We hope you know what it is!

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

Modern Marketing

In terms of the Oracle platforms, if you are a Responsys user, TLS was enabled over the weekend for all senders. You should not see any of the above conditions.