Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns.

How to use customer data to develop marketing insights

Biznology

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal.

Getting to ABM: notes from the field

Biznology

In terms of background, Enli is a Portland-based company with a population health management platform for health systems. In population health initiatives, the healthcare provider’s goal is to manage an ambulatory patient’s chronic conditions while avoiding hospitalization.

Field 161

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 99 Marketing Terms to Improve Your Marketing Vocabulary. For example: Head term: unicorn.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 45 terms that are imperative to anyone learning inbound marketing. Yes, there will be debate on the imperative-ness of these terms.

8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Now, you have to have separate checkboxes to consent or opt-in to different things, for example, you need a checkbox where users can consent to data use and another for agreeing to terms and conditions. Privacy Notice and Terms & Conditions.

WiseMapping - 'New Skills for Knowledge Workers' Map View

Buzz Marketing for Technology

Terms and Conditions | Privacy Policy. Already a member? Sign In. About. Support. Feedback. Visual Thinking Evolution. Loading. New Skills for Knowledge Workers Map View. The Crew | Contact. All content Copyright 2007, WiseMapping Corporation

View 100

The Importance of Personalization in the B2B Buying Journey

Act-On

What does Adaptive Journeys mean in terms of the Act-On platform? Ask additional, conditional follow-up questions; dynamically present, or hide, questions based on an individual’s responses.

Buy 216

Third-Party Lead Generation and GDPR Compliance

Zoominfo

Unbundled: Consent must be separate from other terms and conditions. Third-party partners must ensure opt-in boxes are distinct from “Terms and Conditions”, side boxes, and copy.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

A favorable condition like a new CTO, or new round of funding. The example also touches Opportunity data – a newly hired CTO – which indicate favorable conditions, and the right time for sales outreach. Sales and marketing event season just ended.

7 Best Practices for Optimizing Sales Enablement

Act-On

Sellers tend to think in terms of features and benefits, but buyers think in terms of capabilities — the unique set of problems they can solve by purchasing your product,” says Candyce Edelen, CEO of PropelGrowth. Using marketing tools to help your reps be more effective communicators is vital to winning business under these conditions. Marketing and sales have traditionally had a bit of a contentious relationship in many companies.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

It was months of planning … Having the runway is incredibly important in terms of getting employees to wrap their hands around it and support what is a drastic change. There might be huge shifts in the business in terms of the strategy or the product.

Why You Shouldn’t Buy Followers for B2B Social Media

Schubert B2B

Buying followers, likes, or any sort of engagement also goes against the terms and conditions of most major social media platforms. Growing your B2B social media accounts can be tough.

Buy 79

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

Orchestration was already a hot term when I started, so I take neither credit nor blame for its continued popularity. Alternatively, messages can be created in CrossEngage’s own templates, which can include conditional scripts for dynamic content generation.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

It was months of planning … Having the runway is incredibly important in terms of getting employees to wrap their hands around it and support what is a drastic change. There might be huge shifts in the business in terms of the strategy or the product.

What Are the Two Types of Seasonal Marketing?

Modern Marketing

This blog post will define the two types of seasonal marketing—long-term and short-term—and provide examples of each method’s pros and cons. Short-term seasonal marketing is best for one-off and/or fast-ending events that happen during a season. Fourth & Long-Term.

ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments

Customer Experience Matrix

I chose an unfamiliar term because I didn’t want people to assume it meant something it doesn’t. In other words, the essence of state-based flows is the system defines a set of conditions (i.e. states) that accounts or contacts can be in, tracks them as they move from one condition to the next, and sends different messages for each condition. Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows.

Vendor 120

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)

ViewPoint

So, lead scoring favors lower level decision-makers and smaller deal sizes – and for that reason I would term it a bad process, automated. A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse.

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. I’d love to call this “contextual marketing” but that term is taken.

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. This TrainHeroic email to strength and conditioning coaches. Jeremy Duerksen is CMO at Peaksware.

CMO 248

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In your book, Hacking Marketing, there’s a term you frequently use, modern marketer. What do you mean when you use the term, modern marketer? What are going to be its triggers and its conditions, and for whom?

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). Think of the opportunity inherent in this longer-term approach to B2B sales lead generation? There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well.

Vendor 330

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

Anyone who's dug a bit deeper knows two more things: self-adjustment only works in circumstances similar to the initial training conditions. But that system will be prone to frequent failures as one or another component finds itself facing conditions it wasn’t trained to handle.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

Taking Another Look at Confirmed Opt-in Email

Modern Marketing

That’s a 600% increase in likelihood of deliverability issues for those using only pre-checked boxes, or simply relying on Terms & Conditions fine print. Now there should be less worry about list growth and a few hit-or-miss conversions in the short-term.

Opt-in 264

Only B2B - Untitled Article

Only B2B

It is important to review and update the privacy terms and conditions that are shared with customers to record any changes you have made. Wondering if you are compliant with GDPR? Here is a checklist for marketing companies. We hope you know what it is!

How To Evaluate Software Integrations: 3 Important Considerations

Radius

The term “integration” itself is actually meaningless without context about the effort involved in setup, the use cases that the integration enables, and the workflows that the integration supports. We’ve all been there.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

The term “integration” itself is actually meaningless without context about the effort involved in setup, the use cases that the integration enables, and the workflows that the integration supports. We’ve all been there.

Pause Your Holiday Playlist. It’s Time for Content Pros!

Modern Marketing

Once you understand the value that you are bringing to the table, you create content that fulfills one of three conditions: it entertains, it challenges, or it comes from genuine experience. The holiday season is in full swing.

Hospital Search Implications of Google’s Healthcare Knowledge Graph

Fathom

In the case of the new healthcare searches, the information on commonly searched conditions was compiled and reviewed by a team of medical doctors both from Google and the Mayo Clinic for accuracy. Typically the knowledge graph only shows up for general condition-related queries.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

Modern Marketing

In terms of the Oracle platforms, if you are a Responsys user, TLS was enabled over the weekend for all senders. You should not see any of the above conditions.

Break Free: 5 Tips To Differentiate Your Brand

Modern B2B Marketing

Simply put, differentiation directly affects a brand’s short-term profitability and long-term viability. This leads to lower revenue, reduced market share, and ultimately compromises a brand’s ability to survive, especially in challenging market conditions.

Only B2B - Untitled Article

Only B2B

But have you ever thought of the extra advantages outsourcing can give you in terms of “uniqueness”? Thirdly, outsourcing allows you the flexibility of agreeing to certain conditions or services and omitting the rest. 3 ways to supercharge your business by outsourcing design work.

Be Fanatical About Service Quality (And Why It Matters)

Measure Up Marketing

He did so with the conditions that your phone could never go to voicemail if you were at your desk, and that the rule of returning calls by the end of the business day still applied. Both believed that customer retention was critical to long-term success.

The Marketing Ops Audit: Why It Matters and How to Do It Well

Measure Up Marketing

Before we can answer what is different about the Marketing Ops of the BIC, we must first define the term Marketing Ops. Marketing Operations (Marketing Ops) is a well-established function.

Connecting at scale: is it possible?

Modern Marketing

This is a logical condition since, historically, marketers have been both praised and vilified (think of the series, Mad Men) for the work they do to manipulate their fellow humans and in trying to steer their buying decisions one way or another.

Is Your Marketing Project Ready for a Writer?

WriteSpark

The marketing plan was likely developed months ago and the current product status, market conditions, and promotional opportunities may have changed since then. But that small effort will yield a high payback in terms of a faster project schedule, good drafts, and reduced costs.

Work 156

Studying the Hidden World of Dark Social Engagement

Contently

In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.” There’s a hidden world of social sharing that often gets overlooked.

Why the Publishing World Needs Humane Design

Contently

Think of humane design, a term taken from video game designer James Portnow , as ergonomics for the brain. If you’re conditioning your readers to only want the shallow stuff, then you’re conditioning them against the bigger stuff,” he said.

Use Marketing Automation The Right Way

ANNUITAS

In addition to speaking to their buyers, it seems even fewer understand the industry conditions in which their buyers live and operate on a daily basis. Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation.