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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

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2022 State of Experiential Research Study Survey Terms & Conditions

AgencyEA

Terms & Conditions: NO PURCHASE NECESSARY. […] Additional entries only accepted if referral email address matches the participant email address entered at time of survey completion. Additional rules and restrictions apply. See below for details. Survey closes on October 26, 2021 at 11:59 pm.

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State of Experiential Research Study Survey Terms & Conditions

AgencyEA

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. Open to legal residents of the continental United States and Washington DC who as of 09/22/19 are 21 years of age or older. Sponsor: Agency EA LLC (“EA”). How to Enter: Limit one survey completion per person. Participant […]

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How to achieve long term effectiveness from in-housing

Bannerflow

Short term metrics, short term benefits. Business – and indeed marketing – has been placing an ever-increasing emphasis on short-term performance over time. The implication here is that when we set the wrong goals, targets and metrics – only focused on the short-term – we set ourselves up for failure.

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State of Experiential Research Study Survey Terms & Conditions

AgencyEA

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. Open to legal residents of the continental United States and Washington DC who as of 10/24/19 are 21 years of age or older. Sponsor: agencyEA LLC (“EA”). How to Enter: Limit one survey completion per person. Participant must […]

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Principles for Naming Terms (Tags)

Contify

It should allow accurate and consistent tagging of information in easy to understand words/ terms/tags. These are the principles for naming terms (tags) that will support in developing a long-lasting and maintainable taxonomy. Use a qualifier such as a parenthesis, to add the context and disambiguate the term. Compound Terms.

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Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns. Short-term campaigns undercut any chance for this kind of digital success. How does this help?