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What is a Creative Agency and When Do You Need One?

Marketing Insider Group

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.”. Maybe you’ve seen ads online promoting “creative services” for brands.

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10 Creative Types You Need To Build A Killer Content Marketing Team

Marketing Insider Group

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers. But where do you find the smart, creative, hard-working people to make your content marketing strategy a success? The Analyst.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Now let’s talk about the icing on the cake: creativity. 8 Methods to Writing Creative Email Subject Lines 1. The post 8 Methods to Writing Creative Email Subject Lines [With 72 Examples] appeared first on Marketing Insider Group. For mobile devices, a 20 to 30-character count is ideal.

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Why It’s Important to Focus on Creative Content Marketing

Contently

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting. Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel!

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5 steps to marketing innovation with creative problem-solving

Martech

Here is the creative process in a nutshell. Creativity likes a problem to grind against. This is by far the most common problem causing lack of creativity. Creativity flourishes where diverse perspectives converge. The post 5 steps to marketing innovation with creative problem-solving appeared first on MarTech.

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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Utilizing A/B testing and creative optimization drives better ad results. You can also use data analytics tools to spot trends in audience behavior, peak engagement times, and high-performing creatives. A/B Testing for Ad Creatives A/B testing is an essential technique in paid media optimization.

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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Too often, email campaigns are seen as something that "just anyone" on your team can put together.

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The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Solution: a new channel enabling relevant, creative & personal messaging! Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized.

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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using.

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7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates and how companies are successfully overcoming these challenges with creative problem-solving. Download this comprehensive guide to learn the Effective Management for Remote Employees and Teams.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time. Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers".

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. This world isn't as much a fantasy as it is the future.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. To rise above the digital noise, you need to connect with your audience in a new way. Let’s introduce gifting. It’s the missing piece to any ABM strategy.