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10 Must-Haves for Your Next Creative Brief

The Point

A good creative brief is the foundation for an effective marketing campaign. In the face of deadlines, however, and at the normal, torrid pace of modern marketing, creative briefs are often viewed as an extra step, an annoyance, and an unnecessary obstacle to getting content in market. Why are briefs so important?

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How Creative Posters Can Grow Your Business


With that in mind, here are five ways creative posters can help you to grow your business. But consistent messaging doesn’t mean you can’t be creative. The sky is the limit when it comes to creativity. Boost your credibility with a creative poster. Creative posters are highly visible.


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Speaking Creative: 6 Tips for Efficient Revisions

Navigate the Channel

If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. Effective feedback in creative work requires clear and concise information. Consolidate inputs.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Now let’s talk about the icing on the cake: creativity. 8 Methods to Writing Creative Email Subject Lines 1. The post 8 Methods to Writing Creative Email Subject Lines [With 72 Examples] appeared first on Marketing Insider Group. For mobile devices, a 20 to 30-character count is ideal.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting. Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel!

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Compelling, creative, but persuasive video creation strategy

NuSpark Consulting

SHOW 8 Recorded: March 13,2023 Topic: Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. The post Compelling, creative, but persuasive video creation strategy first appeared on NuSpark Consulting. Ready for growth?

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SEO for Creatives: Optimizing Visual Content for Search

Stevens & Tate

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Optimizing visual content for search engines is a crucial aspect of a successful online presence for creatives.

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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Too often, email campaigns are seen as something that "just anyone" on your team can put together.

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The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Solution: a new channel enabling relevant, creative & personal messaging! Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized.

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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using.

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7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates and how companies are successfully overcoming these challenges with creative problem-solving. Download this comprehensive guide to learn the Effective Management for Remote Employees and Teams.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. This world isn't as much a fantasy as it is the future.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. To rise above the digital noise, you need to connect with your audience in a new way. Let’s introduce gifting. It’s the missing piece to any ABM strategy.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? ABM is one of those words you've heard but maybe you haven't explored fully yet. Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started?