Choozle

NOVEMBER 7, 2023

In Chapter 4 of our Omnichannel E-Book, we delve into the critical role of creative assets in your advertising strategy. We emphasize that creative should not be an afterthought but a fundamental pillar of effective advertising. Great creatives can boost media performance and maximize outcomes.

Digital Marketing Funnels 78

Digital Marketing Funnels Creativity Funnel Advertising Advertising Funnels 78

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 96

Marketing Attribution Analytics Creativity Paid Search Agency 96

Webbiquity

DECEMBER 20, 2021

Image credit: The Creative Exchange on Unsplash. It forces out-of-the-box creativity that draws attention and makes you stand out from all the other pitches. The post Five Creative B2B Marketing Strategies to Try in 2022 appeared first on B2B Marketing Blog | Webbiquity.

B2B Marketing 269

B2B Marketing Marketing & Strategy Marketing Strategy Planning 269

Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

Planning 256

Planning Paid Search Agency Advertising Agencies Creativity 256

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Work Management Planning 65

DivvyHQ

JANUARY 12, 2023

It's no secret that creative teams are often interrupted, which can kill their productivity. But there are ways to minimize these interruptions and help your team be more creative. Check out our latest article for 6 tips!

Creativity 80

Creativity Tips Product Digital Asset Management 80

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

You have a fantastic product, but now you realize that without creative automation tools, designing an ad that’s just as amazing will take weeks, You may be wondering if there is a faster, more efficient way to do this than creating something from scratch. An eye-catching ad banner can make all the difference in landing a new customer.

Banners 130

Banners Creativity Automation Tools 130

Marketing Insider Group

MARCH 11, 2019

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. The post How Even Creatives Can Measure Content Marketing ROI appeared first on Marketing Insider Group. But if knowing how to measure content marketing ROI—the method […].

Content Marketing 279

Content Marketing ROI Creativity Content 279

DivvyHQ

JUNE 16, 2022

As the need for content and digital experiences grow, so do the creative teams that generate them. So what is the ideal organizational structure for creative teams? Without proper structure and processes, chaos often ensues, especially in large companies. Let's take a look at some best practices and some common pitfalls.

Creativity 118

Creativity Content Generation Process 118

Marketing Insider Group

APRIL 4, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. The post 7 Creative Ways to Personalize Your ABM Strategy appeared first on Marketing Insider Group.

Account Based Marketing 261

Account Based Marketing ABM Marketing & Strategy Creativity 261

Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 105

Creativity Paid Search Agency Course Lead Ranking 105

Marketing Insider Group

MARCH 4, 2019

The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […].

Creativity 279

Creativity Content Marketing & Strategy Marketing 279

Marketing Insider Group

OCTOBER 23, 2017

The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […].

Creativity 403

Creativity Examples Marketing Trust Marketing 403

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 109

Advertising Agencies B2B Advertisements Advertising 109

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? Sometimes we have hand-drawn sketches, stock photography, or creatively edited images. As the “AI creative directors” we need to ensure we recognize these biases. Summary: After using generative AI tools to help with the creative process, it’s hard to go back.

Marketing AI 104

Marketing AI Creativity User-Generated Content Ethics 104

Adobe Experience Cloud Blog

APRIL 10, 2020

Data and creativity have always been two sides of the same coin. Human creativity will save the day. While the robots and the algorithms amass quantities of information that would blow the minds of data analysts from two generations ago, it’s human creativity that will save the day. Creativity gives purpose to intelligence.

Planning 174

Planning Creativity Paid Search Agency Marketing 174

Martech

MARCH 25, 2022

Good morning, Marketers, let’s get creative! In asking this, he points out how technology is involving more people throughout the organization in marketing efforts, and this is also expanding the definition of creativity. The “creative” that marketing typically deploys is a message or image. And so is creativity.

Creativity 105

Creativity Paid Search Agency Advertising Agencies Internet Marketing 105

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

B2B Marketing 208

B2B Marketing B2B Paid Search Agency Creativity 208

Marketing Insider Group

MARCH 13, 2019

The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone.

Creativity 268

Creativity Conference Marketing Event Marketing 268

Martech

MARCH 21, 2023

” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. Although Adobe was one of the first marketing clouds, its roots are in iconic creative tools like Photoshop and Illustrator. The post Adobe announces Firefly for AI-driven creative appeared first on MarTech.

Marketing Attribution 106

Marketing Attribution Creativity User-Generated Content Analytics 106

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity.

Planning 185

Planning Content Marketing Creativity Content 185

Bannersnack

OCTOBER 5, 2023

2 minutes read Creatopy, the AI-driven creative automation platform, has raised a $10M Series A from 3VC and Point Nine. More than 5,000 global brands and agencies already use the platform to create, customize, automate, and scale their ads & visual content production.

Automation 87

Automation Creativity Paid Search Agency Advertising Agencies 87

Martech

DECEMBER 21, 2021

“As our campaign progressed, we found that downloads and demo requests were trailing off, and we think it was because the creative concept wasn’t broadly understood by our target audience,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech conference. Maintaining a fresh rotation.

Campaigns 120

Campaigns Creativity Optimization B2B Marketing 120

RDW Group

OCTOBER 13, 2022

Help us give a warm welcome to our new Creative Director, Martin Walsh. With a background in marketing (and music) … The post Make Way for Martin, RDW Creative Director appeared first on RDW Group.

Creativity 102

Creativity Marketing Positioning 102

Biznology

MARCH 4, 2022

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! ’ “The celebrated actor of stage and screen dives into the controlled free fall that is his creative process.” And I am glad that I did! View original post.

Creativity 104

Creativity Thought Leadership Planning Eye-Tracking 104

illumin

OCTOBER 23, 2023

Brands look for several key indicators when selecting an agency partner, but one of the most important deciding factors is the creative potential of an agency. An article by Sara Lebow for eMarketer describes creative execution as “the No. When attracting new clients, creativity is the ultimate asset for ad agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Creativity Ad Agencies 52

Velocity Partners

AUGUST 9, 2023

It got me thinking about another crucial part of the process: how creative ideation changes in a recession. But creative ideas are abstract by definition. Trouble is, the recession anxiety stakeholders are dealing with right now is kryptonite for creative confidence. Fear and uncertainty screw with our brain chemistry.

Creativity 78

Creativity Trust Marketing Terms and Conditions Advertising Agencies 78

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. How to Nurture Your Leads with Email Marketing.

Planning 113

Planning Top of Funnel Creativity Marketing Automation Services 113

Search Engine Journal

FEBRUARY 20, 2023

Learn about TikTok's Creativity Program Beta, a new monetization tool to help creators earn more money with longer content. The post TikTok’s Latest Monetization Tool: Creativity Program Beta appeared first on Search Engine Journal.

Creativity 108

Creativity Tools Content 108

Bannersnack

AUGUST 23, 2023

14 minutes read Looking for some Instagram ads examples to fuel your creative process? Have a look at our amazing selection of inspiring Instagram ad ideas. We’ve compiled the best Instagram ads to help you craft scroll-stopping advertisements for your brand. Table of contents: Are Instagram ads really worth it?

Examples 75

Examples Creativity Ads Advertisements 75