Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 117

Creativity Course Brand Identity Branding 117

Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

Creativity 249

Creativity Marketing Demographics Marketing Strategy 249

DivvyHQ

JUNE 16, 2022

As the need for content and digital experiences grow, so do the creative teams that generate them. So what is the ideal organizational structure for creative teams? Without proper structure and processes, chaos often ensues, especially in large companies. Let's take a look at some best practices and some common pitfalls.

Creativity 119

Creativity Content Generation Process 119

Martech

MARCH 21, 2023

” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. Although Adobe was one of the first marketing clouds, its roots are in iconic creative tools like Photoshop and Illustrator. The post Adobe announces Firefly for AI-driven creative appeared first on MarTech.

Creativity 100

Creativity User-Generated Content Analytics Email Marketing 100

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms.

Social Media 250

Social Media Social Marketing Media Creativity 250

Marketing Insider Group

MARCH 11, 2019

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. The post How Even Creatives Can Measure Content Marketing ROI appeared first on Marketing Insider Group. But if knowing how to measure content marketing ROI—the method […].

Content Marketing 279

Content Marketing ROI Creativity Content 279

Search Engine Journal

FEBRUARY 20, 2023

Learn about TikTok's Creativity Program Beta, a new monetization tool to help creators earn more money with longer content. The post TikTok’s Latest Monetization Tool: Creativity Program Beta appeared first on Search Engine Journal.

Creativity 108

Creativity Tools Content 108

Marketing Insider Group

APRIL 4, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. The post 7 Creative Ways to Personalize Your ABM Strategy appeared first on Marketing Insider Group.

Account Based Marketing 259

Account Based Marketing ABM Creativity Personalization 259

Marketing Insider Group

MARCH 4, 2019

The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […].

Creativity 277

Creativity Content Marketing Content Marketing 277

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. How to Nurture Your Leads with Email Marketing.

Creativity 116

Creativity Funnel Advertising Marketing Funnels Landing Pages 116

RDW Group

OCTOBER 13, 2022

Help us give a warm welcome to our new Creative Director, Martin Walsh. With a background in marketing (and music) … The post Make Way for Martin, RDW Creative Director appeared first on RDW Group.

Creativity 103

Creativity Marketing Positioning 103

Hootsuite

JUNE 21, 2022

Fortunately, you can score (no pun intended) the perfect soundtrack for your next video for free by using free creative commons music. As with free stock photos and free stock videos , you can peruse creative commons music libraries to find exactly what you need. What is creative commons music? Why use creative commons music?

Creativity 142

Creativity Video Marketing Domain Search Marketing 142

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? Increased Control Another benefit of in-house creative services is increased control over the marketing process.

B2B 83

B2B Creativity B2B Marketing Companies 83

Marketing Insider Group

OCTOBER 23, 2017

The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […].

Creativity 398

Creativity Examples Marketing Trust Marketing 398

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. Creative clothing ads will help your fashion brand stand out and attract more customers. In this post, we’ve curated 11 creative fashion ads to inspire your next strategy.

Campaigns 52

Campaigns Creativity Ads Advertisements 52

Adobe Experience Cloud Blog

APRIL 10, 2020

Data and creativity have always been two sides of the same coin. Human creativity will save the day. While the robots and the algorithms amass quantities of information that would blow the minds of data analysts from two generations ago, it’s human creativity that will save the day. Creativity gives purpose to intelligence.

Creativity 174

Creativity Marketing Marketo Case Studies 174

DivvyHQ

APRIL 25, 2023

In our latest post from guest contributor Tom Siani, he explores the three key skills needed for success: intelligence, creativity, and tech-savviness. Which skills or talents are most important for content creators?

Creativity 82

Creativity Content Process Copywriting 82

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

B2B Marketing 208

B2B Marketing B2B Creativity Examples 208

Martech

MARCH 25, 2022

Good morning, Marketers, let’s get creative! In asking this, he points out how technology is involving more people throughout the organization in marketing efforts, and this is also expanding the definition of creativity. The “creative” that marketing typically deploys is a message or image. And so is creativity.

Creativity 98

Creativity Internet Marketing Trust Marketing Social Marketing 98

Biznology

MARCH 4, 2022

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! ’ “The celebrated actor of stage and screen dives into the controlled free fall that is his creative process.” And I am glad that I did! View original post.

Creativity 104

Creativity Thought Leadership Eye-Tracking Class 104

Martech

DECEMBER 21, 2021

“As our campaign progressed, we found that downloads and demo requests were trailing off, and we think it was because the creative concept wasn’t broadly understood by our target audience,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech conference. Maintaining a fresh rotation.

Campaigns 115

Campaigns Creativity Optimization B2B Marketing 115

Bannersnack

JANUARY 21, 2022

15 minutes read Most of us, including myself, grew up with the idea that only artists are creative people. This being the case for many, we naturally say that everything remotely close to creativity is not for us. Moreover, it surely doesn’t refer strictly to painters, sculptors, or musicians. So, do you want to find out […].

Creativity 98

Creativity Product 98

Hinge Marketing

MAY 12, 2022

Has a writer or designer delivered a piece of creative that missed the mark or was off-strategy? A well-executed creative brief can minimize miscommunication and ensure that the most important information is delivered to the people executing your creative. But what exactly is a creative brief? Creative Brief Defined.

Creativity 112

Creativity Service Marketing Marketing Strategy 112

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity.

Content Marketing 185

Content Marketing Creativity Content Marketing 185

Atomic Reach

APRIL 3, 2023

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency. Reddit is one of the 600+ API connections we use as a resource for actionable creative intelligence.

Creativity 59

Creativity ROI Trust Marketing API 59

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. We hope these five creative solutions for event organizers give you some ideas for your next event!

Creativity 94

Creativity Organization Lead Liaison Organic Leads 94

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertisements 115

Advertisements Advertising Creativity Buyer Personas 115

Marketing Insider Group

MARCH 13, 2019

The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone.

Creativity 263

Creativity Conference Marketing Event Marketing 263

Martech

OCTOBER 19, 2021

This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Fishburne’s take: “Having been on both sides of the table, I think the quality of the marketing brief is one of the most significant factors in the quality of the resulting creative.

Creativity 115

Creativity Distribution Ad Agencies Automation 115

Stevens & Tate

DECEMBER 30, 2022

A lot of their marketing effort came from the instincts of their advertising agency’s creative team. It’s the agencies that merge data and creative to form the foundation of their marketing campaigns that tend to be the most successful. How Data Driven Marketing Can Support Creativity.

Campaigns 90

Campaigns Creativity Marketing Ad Agencies 90