article thumbnail

The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses.

SMS 244
article thumbnail

10 Reasons to Publish Content on Medium

Trade Press Services

For B2B thought leaders and marketers, Medium provides an opportunity to cross-promote content, boost brand awareness, establish credibility, and reach new audiences. For individuals, Medium enables authors to post content without having to maintain a personal or professional website. What is Medium?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AMP Email 101: Definition, Examples, and Use Cases

SendX

While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging platforms.

Examples 396
article thumbnail

5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Follow this general segmentation hierarchy: Low spend and low priority for catch-all terms High spend and medium priority for branded terms Medium spend and high priority for unbranded terms The main reason not to specify high priority for branded terms (which have the highest intent and thus the highest potential ROI) is budget control.

PPC 339
article thumbnail

The Marketer’s Guide to B2B Swag Strategy

Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for! It reinforces relationships with your brand and persists for years.

article thumbnail

3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

While virtual programming has been a difficult adjustment for many, this new medium is filled with unique opportunities to not only minimize member attrition, but engage members in fresh new ways and even raise your recruitment rates. Diversify Event Programming. This virtual dilemma can be a challenge for any association professional.

article thumbnail

Use But Don’t Abuse: 5 Tips for Content Creators

Marketing Insider Group

Pick a medium to master. It’s much easier for a content producer to drill down in at least one medium as an anchor. Any content that leans toward controversial material may be appropriate in the here and now—but not appropriate down the road. For example, one person may own the Instagram market.

Tips 363