Convince & Convert

MARCH 20, 2025

Newsletters were almost twice as likely to be ranked first than any other medium. As content mediums mature, the quality bar goes up. The format was based on content medium (blog posts first, then podcasts, etc) With The Trendline, we reworked the entire format. Of the seven answers, respondents had to rank each 1 to 7.

Webinar Metrics 128

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 128

Martech

NOVEMBER 25, 2024

Since they’re typically creating or working with content across various mediums — from social posts to blogs to video content — the right equipment can be transformative. These professionals often juggle multiple platforms and need tools that make remote collaboration seamless.

Paid Search Agency 118

Paid Search Agency Work Management Marketing Management Curation 118

Martech

MARCH 7, 2025

The classification is based on the “source” and “medium” details recorded when someone first accesses your site or app in a new session. A new session was also triggered if the same user took an action on the website that created a new source/medium trigger. What are sessions in GA4? Processing. Bob checks out.

Cost Per Click 109

Cost Per Click Marketing Analytics Tools Advertising Mediums Trigger Marketing 109

Martech

FEBRUARY 4, 2025

For instance: Traffic sources like google / organic , duckduckgo / organic and bing / organic share the medium “organic” and are grouped under the Organic Search channel. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel.

Marketing Analytics Tools 118

Marketing Analytics Tools Traffic Cost Per Click CPC 118

Martech

DECEMBER 5, 2024

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. This session will be of particular value to medium and large businesses. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already. Sign up here.

Advertising Mediums 113

Advertising Mediums Paid Search Agency B2B Marketing Budget Management 113

Martech

JULY 30, 2024

Although pricing details are not available, this looks like a move to make improved CX available to small and medium businesses as well as the enterprise. The offering includes a native Salesforce integration, the ability to collect feedback across multiple channels and survey branding. Why we care. Specific features.

Enterprise Management 119

Enterprise Management SMS Customer Satisfaction Marketo 119

Martech

AUGUST 22, 2024

The best path to strong engagement is strategic segmentation: high engagers, medium engagers, an at-risk segment and non-engagers. Now, for tabs specifically, how do you give your emails the best chance to stay in the Primary view? Top-level, the higher your engagement, the better your odds of staying front and center.

Long Tail Marketing 123

Long Tail Marketing Open Rate Click Rate Case Studies 123

ClickDimensions

OCTOBER 28, 2024

The sheer number of social media users means that businesses can build brand awareness faster (and more cost-effectively) on social platforms than any other advertising medium. If you get your social strategy right, there’s no limit to your business or organization’s exposure!

Social Media 65

Social Media Social Marketing Media Planning 65

Scoop.it

JULY 18, 2024

Create personalized content that appeals to their interests, solves their challenges, and resonates with them on a personal level — all through the devices, channels, and mediums that they prefer. Start by segmenting your audience into distinct groups and building personas that tap into their specific needs, pain points, and desires.

Segmentation 111

Segmentation Campaigns Buyer Personas Content 111

Contently

SEPTEMBER 5, 2024

Use the right medium Think of the medium you use to present a fintech case study as the delivery vehicle for your story. When you craft your case study like a gripping story, you turn hard data and customer insights into drama and let your brand become the hero of the tale.

Case Study 78

Case Study Case Studies Studies Work Management 78

Martech

JULY 17, 2024

As a one-to-many medium, user-level targeting is replaced by reaching groups of consumers in the real-life context of their lives. DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. Are you getting the most from your stack?

Advertising 120

Advertising Advertisements Funnel Advertising Mobile Advertising 120

Trade Press Services

DECEMBER 16, 2024

Best for: Small- to medium-sized businesses Tip : Leverage A/B testing features to optimize subject lines, email designs, and calls to action. Best for: Larger organizations or enterprises ActiveCampaign This tool provides automation and personalization capabilities without overwhelming smaller teams.

Budget Programs 93

Budget Programs B2B Marketing Enterprise Management Tools 93

Salesforce Marketing Cloud

NOVEMBER 5, 2024

For small and medium-sized businesses (SMBs) , this can feel even more scary. Ever built 20 email marketing campaigns only to find that only one works? It’s frustrating, right? Also, the drag-and-drop email builder lets you create beautiful, mobile-friendly emails with ease, using custom templates and interactive elements.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Martech

JULY 11, 2024

Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. Finally, review sentiment AI analyzes product reviews to identify positive and negative trends, helping brands understand customer feedback more efficiently.

Marketing AI 103

Marketing AI Enterprise Management Multi-Touch Attribution Allocation 103

Convince & Convert

OCTOBER 25, 2024

For instance, you’ll hear from folks like Robbie Fitzwater, founder of digital market agency MKTG Rhythm , which works with small/medium ecommerce businesses across the US, who said in our conversation, “I always say: Our goal is not to out-scale Amazon. Our goal is to out-human Amazon.

Personalization 142

Personalization Paid Search Agency Advertising Agencies Amazon 142

Martech

AUGUST 9, 2024

What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media. “Conversations are the richest medium but you also have reviews, NPS surveys, social media — there are many ways your customers can communicate to you or about you.

Marketing AI 116

Marketing AI Acquisitions Landing Pages Lead Ranking 116

Marketing Insider Group

JULY 15, 2024

Work with trained experts in your chosen medium and try to make your product look as good as possible. Missing pieces of information in trailers spark intrigue and leave viewers wanting more. Professional polish. However you present to your audience, you should give your presentation a professional polish. Repetition.

Advertising Mediums 205

Advertising Mediums Differentiation Distribution Training 205

Trade Press Services

SEPTEMBER 30, 2024

A marketing plan helps you select the tactics and mediums that will best support your goals and reach your audience. When considering tactics, remember that not all platforms are equal. Depending on your industry, you may need to focus on LinkedIn, industry blogs, conferences, or podcasts. Budget How much will you spend?

Planning 107

Planning Marketing Plans Thought Leadership B2B Thought Leadership 107

Trade Press Services Newsletter

APRIL 3, 2025

As businesses look to connect with their audiences in meaningful ways, microcontent offers an efficient and effective medium to convey key messages quickly and foster engagement. Best Practices for Creating Microcontent Follow these tips when creating microcontent: Know Your Audience.

Demand Generation 227

Demand Generation Viral Marketing Webinar Metrics Storytelling 227

Martech

NOVEMBER 7, 2024

For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult. These contracts also often include hidden fees for advanced features, data storage or integrations with other tools, which can push the cost even higher.

Account Based Marketing 130

Account Based Marketing ABM Demand Generation Agencies Marketing Attribution 130

Martech

MARCH 4, 2025

How advertisers and platforms should re-think CTV Adopt a full-funnel perspective The report suggests advertisers should recognize CTV’s potential as a lower- and upper-funnel medium. CTV’s targeting, context and measurement capabilities make it a strong medium for delivering efficient, broad-reach brand messages.

Barriers 93

Barriers Advertising Agencies Advertisements Advertising 93

Salesforce Marketing Cloud

DECEMBER 2, 2024

As a small and medium-sized business (SMB) owner, you have to manage multiple jobs. When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? You’re not alone. That’s why it’s so important to keep learning, so your business can keep growing.

Small Business Marketing 106

Small Business Marketing Course Marketing AI SMB 106

Salesforce Marketing Cloud

NOVEMBER 11, 2024

Owning a small or medium-sized business (SMB) is no small feat. But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother.

Small Business Marketing 105

Small Business Marketing Marketing AI SMB Work Management 105

Martech

AUGUST 1, 2024

Using streamr’s genAI technology, allows small and medium-sized businesses to reach audiences on Thinking Media’s free, ad-supported streaming TV service, STIRR. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels. Thinking Media and streamr.ai

Marketing AI 113

Marketing AI Enterprise Management Ad Frequency Marketing Management 113

Orange Owl Blog

MAY 8, 2025

Their shared vision was to build a fintech platform that could bridge the working capital gap for small and medium enterprises (SMEs) not just by lending, but by doing so faster, smarter, and with lower risk. Oxyzo took a data-first approach. Equally critical to its success is Oxyzos technology-first approach.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SME 52

Salesforce Marketing Cloud

OCTOBER 2, 2024

In fact, according to Salesforce’s Small Business Trends report , approximately nine in 10 small and medium-sized business (SMB) teams are using AI. While AI deployments for small and medium-sized businesses (SMBs) are typically smaller scale than larger enterprises, they can have a big impact.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

CMSWire

JUNE 9, 2025

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

CMO 109

CMO Sitefinity Digital Experience Platform Marketing AI 109

Single Grain

MAY 30, 2025

The following table provides a comparative overview: Work with the leading digital marketing agency Marketing Channel Initial Investment Ongoing Costs Time to Results Long-term Value Traffic Quality SEO Medium-High Medium 6-12 months Very High High (14.6%

SEO 52

SEO Lead Ranking Lead Scoring Advertising Agencies 52

The Customer

AUGUST 9, 2024

And no other medium evokes more personal engagement and feel than podcasting…. That’s also why it’s such a powerful medium.” So, aggregating inventory lets brands tap into one of the most responsive audiences of any medium. A personal touch is key for not just executives, but their companies, too. Why Do I Love My Podcasts So?

Lead Scoring 99

Lead Scoring Lead Ranking Top of Funnel Marketing Qualified Leads 99

Marketing Insider Group

FEBRUARY 3, 2025

Webinars remain one of the most popular and cost-effective mediums in the content marketing space, but you’re not guaranteed to see big results just by hosting one. For example, you can offer it as a premium piece of content to your existing customers for potential leads who meet certain conditions.

Webinar Metrics 130

Webinar Metrics Planning Top of Funnel Marketing & Strategy 130

Salesforce Marketing Cloud

JANUARY 13, 2025

Artificial intelligence (AI) has left no stone unturned to help small and medium-sized businesses (SMBs) in marketing. From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI.

Marketing AI 69

Marketing AI Small Business Marketing Planning Paid Search Agency 69

Orange Owl Blog

MAY 21, 2025

Millions of small and medium-sized businesseskirana stores, local wholesalers, and neighborhood pharmacieswere heavily dependent on inefficient supply chains, inconsistent product availability, and outdated payment practices. One of the first steps in this direction was launching educational campaigns aimed at small and medium enterprises.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Single Grain

APRIL 29, 2025

This dramatic cost reduction is enabling small and medium-sized businesses to implement AI-driven personalization, content creation, and analytics previously only available to enterprise companies. Tools that were previously justifiable only for the largest enterprises are now accessible to small and medium-sized businesses.

Paid Content 52

Paid Content Cost Paid Search Agency Advertising Agencies 52

Orange Owl Blog

MAY 8, 2025

Anish Achuthan, Co-founder & CEO, Open Financial Technologies Origin Story The inception of Open Financial Technologies was deeply rooted in the founders’ personal encounters with the financial complexities faced by small and medium enterprises (SMEs) in India.

Enterprise Management 52

Enterprise Management SME Work Management Paid Content 52

Optinmonster

AUGUST 29, 2024

Duct Tape Marketing with John Jantsch Best for: Expert insights into running and marketing a small business Average episode length: 10-25 minutes Episode frequency: Wednesdays and Thursdays John Jantsch has been advising small and medium-sized businesses for 30 years, and he’s hosted Duct Tape Marketing since 2005.

Ad Frequency 96

Ad Frequency Ideal Customer Profiles Planning Lead Ranking 96

Scoop.it

OCTOBER 2, 2024

Platforms like Medium and personal blogs are common places for such UGC, helping attract and engage a wider audience. Encouraging loyal customers to write guest posts for your blog not only diversifies content but also builds community trust. Also, featuring these articles on your website boosts SEO and provides authentic testimonials.

User-Generated Content 120

User-Generated Content Generation Ad Building Brand Identity 120

Salesforce Marketing Cloud

DECEMBER 4, 2024

Disclaimer: All statistics mentioned in this article are sourced from the 6th edition of Salesforce’s Small and Medium Business Trends Report. Every year, lots of small and medium businesses (SMBs) start with high hopes of making it in a tough market, despite facing many challenges.

Small Business Marketing 98

Small Business Marketing Trends Marketing AI SMB 98