Portals – Part II: Turning Challenges Into Success

EMagine B2B Blog

So you want to build a portal. You’ve defined your portal’s purpose (i.e. Building a portal may seem like a daunting project at first, but by reviewing and heading off the challenges others have met during these types of projects, you can set yourself up for success. .

Website Portals: Turning Challenges Into Success

EMagine B2B Blog

So you want to build a portal. You’ve defined your website portal’s purpose (i.e. Building a portal may seem like a daunting project at first, but by reviewing and heading off the challenges others have met during these types of projects, you can set yourself up for success.

Portals – Part I: What Is A Portal And Do You Need One?

EMagine B2B Blog

That’s where portals come into play. What is a Portal? Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes ( intranets ) or for external knowledge sharing ( extranets ). The goal of any microsite is to distinguish itself from the main corporate website, providing a separate and more focused web experience for visitors, and that’s exactly what portals accomplish. that will be included within the portal.

Website Portals: What Is A Portal And Do You Need One?

EMagine B2B Blog

That’s where portals come into play. What is a Website Portal? Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes (intranets) or for external knowledge sharing (extranets). Getting Started With Portals.

Facebook Unveils Youth Portal to Help Teens Navigate the Network

Hubspot

At 1:00 AM EST, Facebook released a statement that it has launched its Youth Portal: a guide to help teens navigate the network. Ultimately, it seems that the Youth Portal is quite possibly designed to keep teens on Facebook, which aligns with the company's overall goals in recent history.

Here’s What Facebook Portal Means for Marketers

Content Standard

The Facebook Portal voice chat device is equipped with a lot of the familiar features included with other voice search tech. And, most critically, Portal is connected to users’ Facebook and Facebook Messenger accounts. How Will Portal Tackle Privacy Concerns?

Versium Launches Developer Portal with API Access to AI-Powered Marketing & Data Solutions

Versium

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. The Developer Portal enables developers to dramatically increase marketing ROI by transforming the e-commerce, marketing automation and CRM platforms they deploy with Versium’s proven data technology solutions. Media Contact.

Versium Launches Developer Portal with API Access to AI-Powered Marketing & Data Solutions

Versium

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. The Developer Portal enables developers to dramatically increase marketing ROI by transforming the e-commerce, marketing automation and CRM platforms they deploy with Versium’s proven data technology solutions. Media Contact.

Five levers of relevance for digital authors

Biznology

We tend to geek out on things in social media, and will waste hours of our time debating with others on topics of intense interest. You will still need portal pages. In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.”

The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites? Now you can, at Social Media Informer , a social media content hub launched today.

What Are the Best Social Media Distribution Channels for 2019?

Content Standard

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts.

Social media sells process, not product

Biznology

We’re all so afraid of giving people a portal into what we’re doing with the mislaid assumption that everyone can — or even wants — to do the stuff you’ve already achieved mastery in. Folks care more about how you made than what you made. Well, not really.

PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. It’s been an evolution, he says, as companies began recognizing the power of leveraging social media.

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

What Rules Do You Use To Decide Who To Connect With on Your Social Media Channels? A little while back someone asked this question on our internal portal. Social MediaLike most people I started out using social tools for very distinct purposes.

Social Media for the Sales Department

Salesfusion

Partner Portal. The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Why Partner With SalesFUSION. [/one_half].

Nine Things I Learned at Social Media Marketing World 2014

Salesfusion

Partner Portal. The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Why Partner With SalesFUSION. [/one_half].

Three Ways Your Social Media Strategy Is Ruining Your Conversions

Salesfusion

[one_half valign="middle"] Partner Portal. Guest Blogger Social Media Why Partner With SalesFUSION. [/one_half]

Reaching Millennials With Social Media: A Healthcare Case Study

Fathom

Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. It’s simple; market to millennials on social media. Keep reading for OhioHealth’s strategy, execution, and success in targeting millennials with social media.

8 Techniques That Are Working for B2B Social Media

LEADership

Introducing the Back-to-School B2B Primer Part 1: 8 Techniques That Are Working for B2B Social Media. Today I’ll focus on social media as Part One in this series. I quoted this comment before—“think about the social , not about the media ”. ( Click here to Tweet this! )

Reaching Millennials With Social Media: A Healthcare Case Study

Fathom

Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. It’s simple; market to millennials on social media. Keep reading for OhioHealth’s strategy, execution, and success in targeting millennials with social media. Social Media

Reaching Millennials With Social Media: A Healthcare Case Study

Fathom

Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. It’s simple; market to millennials on social media. Keep reading for OhioHealth’s strategy, execution, and success in targeting millennials with social media.

Do You Need a Social Media Marketing Tool?

Salesfusion

Partner Portal. The post Do You Need a Social Media Marketing Tool? Guest Blogger Social Media [one_half valign="middle"]. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].

Three Ways to Make Media More Personal

B2B Memes

On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. But any publishers who aren’t thinking hard about how to make media more personal are putting their futures at risk.

The prerequisite to effective social media: the idea organization

Chris Koch

But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. In other words, unless we become idea organizations, we’re not going to have much to say to customers, prospects, and influencers in social media. One company has created an internal portal where project members submit ideas that are vetted and voted on by the project customers.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. 21 Social Media Statistics.

Key Themes in the #HospitalWeek Twitter Chat: Social Media, Telemedicine and Reducing Readmissions

Fathom

Participants cited social media as the number one way to spread information, followed by research journals, health educations programs, webinars, mobile and patient portals. Yesterday, the American Hospital Association hosted a Twitter chat to talk about quality care.

Social Media Automation Rules No Brand Should Break

Sprout Social

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. Do I still have time to check into social media? Why You Should Consider Social Media Automation.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Social Media Optimization.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis?

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The 23 Best Content Ideation Tools

Webbiquity

Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

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The Dont’s of Influencer Marketing

Brickfish

If you use promo codes, you’ll also be able to track promo code usage through your e-commerce portal. The best thing about social media marketing is that you’re able to see the analytics quickly and clearly. Social media posts are also much easier to edit, share on a different platform, and eliminate if they aren’t generating positive results (as opposed to traditional marketing like billboards and print ads).

Seen But Not Heard: Social Media and Millennial Marketing

Content Standard

The most sparse pages might only provide a mailing address and phone number, while other companies go out of their way to create special user portals, live chat, or exhaustive directories to help their audience. social media) can cause unwanted defensiveness—or even vitriol.

An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)

Marketing Action

Having a solid portal, supporting that with email and phone, advertising, and having an event strategy, were basically the core tenets of a channel program. Back in the day it used to be all channel partners went to a single portal. Most channel professionals no longer go to portals.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

Now, most businesses offer other communication channels, including email, customer portals and chat windows, and some also use social media like Twitter and Facebook to communicate with customers and manage support. Johnson social media customer service TeamSupport.com

Commoditized Content: Is B2B Next?

The Content Factor

Now that Yahoo has purchased Associated Content , in the wake of AOL launching Seed.com , it is official that the major Internet portals see big profits in the ads they can sell on pages of cheap content. Tags: Business to Business (B2B) Content Marketing Social Media Two major events make a trend.

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