Marketing Insider Group

OCTOBER 16, 2024

Driven by advanced technologies, buyers are now exploring a variety of channels to discover, evaluate, and purchase goods and services. With this in mind, marketers have developed cross-channel marketing strategies. With this in mind, marketers have developed cross-channel marketing strategies.

Advertising Channels 173

Advertising Channels Marketing Strategy Marketing & Strategy Planning 173

WordAgents

APRIL 29, 2025

Scrolling through social media feeds feels like shouting into a voidyour carefully curated social media strategy flops while competitors somehow cultivate thriving communities. Apply Simon Sinek’s Golden Circle principles to your social media strategy and watch what happens.

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. Running a business on social media should generate more excitement than this, shouldn’t it? Running a business on social media should generate more excitement than this, shouldn’t it?

Social Media 195

Social Media Promotion Media Business 195

Marketing Insider Group

MARCH 24, 2025

With over 5 billion social media users worldwide at the start of 2025, social media platforms are valuable channels for small businesses to leverage to gain visibility. Well answer all these questions and provide top tips on creating a stellar social media strategy that serves your small businesss goals.

Small Business Marketing 191

Small Business Marketing Social Media Media Tips 191

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers.

Social Media 173

Social Media Planning SEO Media 173

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences. What is Paid Media Advertising?

Paid Content 162

Paid Content Advertisements Advertising Paid Search Agency 162

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Social Media 136

Social Media Work Management Marketing Management Marketing AI 136

Launch Marketing

NOVEMBER 13, 2024

Many times, this happens because of which channels are being utilized. One channel that was popular in the past might not be as effective while others are making more of an impact. These goals will guide you to decide the relevant channels and what content to distribute on each. Here is a quick snapshot of each category.

Advertising Channels 117

Advertising Channels B2B Thought Leadership Organization Effectiveness 117

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. They tapped into the expertise of 30 B2B influencers in order to boost traffic to their website and showcase unique thought leadership across channels that included LinkedIn.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. The challenge? But with 80% of U.S. Processing.

Marketing AI 122

Marketing AI Marketing Attribution Advertising Channels Allocation 122

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms.

Paid Content 130

Paid Content Allocation Advertisements Advertising 130

SmartBrief - Marketing

JANUARY 13, 2025

Are social media insights on that list? Massive volumes of data exist on social media, and much of it has the power to influence departments across a business. What social media intelligence reveals Leadership involvement in a brands social media strategy has to go beyond the occasional reshare of a company’s LinkedIn post.

Social Media 118

Social Media Media Lead Ranking Paid Search Agency 118

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Lead Ranking 126

Lead Ranking Marketing Attribution Media Allocation 126

Marketing Insider Group

SEPTEMBER 23, 2024

For instance, businesses can use this software to plan, execute, and track marketing campaigns using multiple channels, ensuring consistency and maximizing impact. Social media management tools that schedule and track social media posts. Are you looking to automate email campaigns, manage social media, or analyze customer data?

Enterprise Management 313

Enterprise Management Work Management Marketing Management Budget Programs 313

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. These statistics confirm that AI is becoming a non-negotiable for social media marketing. These statistics confirm that AI is becoming a non-negotiable for social media marketing. Do you know whos leading this race? series about our industry.

Social Media 125

Social Media Marketing AI Media Webinar Metrics 125

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

ROAS 127

ROAS Social Media Advertising Agencies Advertisements 127

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

ROAS 119

ROAS Media Funnel Advertising Advertising Funnels 119

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A successful media plan should include: Target audience segmentation and identification.

Paid Content 126

Paid Content ROI Allocation Media 126

Navigate the Channel

MARCH 18, 2025

Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. What is Cross-Media Marketing?

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. The answer: Edutainment social media. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. What is edutainment content?

Social Media 111

Social Media Webinar Metrics Media Content 111

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Paid Content 303

Paid Content Planning Work Management PPC 303

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 131

Social Media Marketing Budget Social Marketing Marketing & Strategy 131

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 121

Social Media Media Paid Search Agency Eye-Tracking 121

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

Social Media 120

Social Media Webinar Metrics Media Best Practices 120

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Media 131

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. The gist is that outsourcing allows companies to partner with skilled professionals to handle their paid media efforts.

Advertising Agencies 130

Advertising Agencies Advertisements Advertising Campaigns 130

Vision Edge Marketing

OCTOBER 1, 2024

Marketing and Sales Platforms : Customer relationship management (CRM) systems, email platforms, and social media platforms all allow you to track customer interactions and provide a view into customer actions over time.

POS 306

POS Marketing Analytics Tools Marketing Management Word of Mouth 306

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. You can also share these videos on your website and other social media channels to maximize the exposure they receive.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. If your social media channels are frustrating for users with disabilities, over 70% of them will simply click out. Many social media publishing tools offer the capability to add alt text for images.

Social Media 131

Social Media Media B2B Advertising Agencies 131

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. Why should I include social media sharing buttons in my email?

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media has officially stepped up as a rival search powerhouse. What is Social Media SEO? Lets dive in.

Social Media 116

Social Media SEO Media Lead Scoring 116

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. What is a social media network?

Social Media 123

Social Media Media Effectiveness Brand Identity 123

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Need to focus your resources?

Social Media 109

Social Media Trends Media Top of Funnel 109

Trade Press Services Newsletter

OCTOBER 3, 2024

Tips for Marketing to Gen Z While Generation Z might be captivated by the latest viral TikTok trends and social media challenges, that doesn’t necessarily translate to B2B marketing. Also, communicate openly about data usage on all digital channels. Consider communicating with Gen Z customers through text messaging.

B2B Marketing 282

B2B Marketing Peer-to-peer B2B Ethics 282

Webbiquity

DECEMBER 3, 2024

Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Check out their content marketing channels and see if there are activities or topics that you aren’t already touching on that would make sense for your organization to cover. What social media channels do those people use?

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189