Hootsuite

DECEMBER 15, 2022

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. What is a lookalike audience on Facebook?

Facebook 145

Facebook Social Media Advertisements Advertising 145

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Facebook may be the relative baby here, having been founded in 2004. Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram.

Content Marketing 158

Content Marketing Facebook Google Content 158

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

Cost Per Thousand 141

Cost Per Thousand Facebook CPM Ads 141

Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! What is Facebook SEO? If your Facebook page is a mini-website, picture Facebook’s feed as the SERP.

SEO 110

SEO Tactics Facebook Keywords 110

Bannersnack

MAY 31, 2023

12 minutes read Despite a seeming fall from popularity, Facebook is still the crowned royalty of social media. With nearly 3 billion monthly active users, Facebook amasses the largest social media user base in the world, so running Facebook advertising can still be a very good, profitable idea for many types of businesses.

ROAS 52

ROAS Advertisements Advertising Facebook 52

Spiralytics

MARCH 29, 2023

Facebook was the game changer in the social media industry. Many would also argue that it was Facebook that started social media marketing. A lot of businesses owe their popularity to social media platforms, especially Facebook. A lot of businesses owe their popularity to social media platforms, especially Facebook.

Facebook 91

Facebook Brand Identity Branding Social Media 91

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? Numbers don’t lie, after all.

Analytics 101

Analytics Facebook Tools Social Media 101

Oktopost

OCTOBER 26, 2022

However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. According to Melinda, the 3 best reasons to use Facebook in your social strategy include: Market-Share : your competitors are not usually advertising as strongly there. Meet Melinda.

Facebook 157

Facebook Generation Leads Lead 157

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Marketing Strategy 120

Marketing Strategy Facebook Marketing Best Practices 120

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

Facebook 107

Facebook Social Media Social Marketing Trust Marketing 107

Hootsuite

MAY 2, 2023

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business.

Facebook 95

Facebook Traffic Leads Lead 95

Search Engine Journal

DECEMBER 9, 2022

You've created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips. The post 8 Facebook Marketing Tips To Revitalize A Boring Page appeared first on Search Engine Journal.

Facebook 133

Facebook Tips Marketing Search Marketing 133

Search Engine Journal

OCTOBER 24, 2022

Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal.

Facebook 142

Facebook Efficiency Communities Content 142

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Sure, Facebook Marketplace may have started as an online garage sale. So how does Facebook Marketplace work? Read on for our complete guide to the benefits of Facebook Marketplace for business. Electronics. Entertainment.

Facebook 145

Facebook Tips Business Mobile Advertising 145

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 96

Facebook Video Marketing Ads Practices 96

Search Engine Journal

SEPTEMBER 17, 2022

Before jumping into a Facebook competition, there are some things you should consider. The post Facebook Competitions: What You Need To Know appeared first on Search Engine Journal. Check out these helpful tips.

Facebook 132

Facebook Tips Social Media Media 132

Hootsuite

OCTOBER 20, 2022

billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business. What is a Facebook Custom Audience?

Facebook 145

Facebook Advertising Funnels Opt-out Opt-in 145

Search Engine Journal

JANUARY 26, 2023

The post Facebook Marketing: An In-Depth Guide For Beginners appeared first on Search Engine Journal. Avoid blowing through your budget and use the world's most popular social media platform for your brand with this complete guide.

Facebook 127

Facebook Social Media Marketing Search Marketing 127

Sprout Social

MAY 19, 2022

Facebook has nearly 3 billion active users , 70% of whom say they visit the platform daily. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. Why use a Facebook pixel.

Facebook 118

Facebook Cost Per Thousand Marketing Click Rate 118

Hootsuite

JUNE 20, 2022

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. Facebook is still the largest social media platform. hours a month on Facebook, there are plenty of opportunities to get in front of your target audience. General Facebook hacks.

Facebook 145

Facebook Tips Social Media Search Marketing 145

Single Grain

MAY 8, 2023

It shouldn’t come as a surprise that active participation on Facebook can make brands appear authentic and connect them to their audiences. While there are numerous aspects that go into a well-rounded brand image on Facebook, we’re going to focus on one of the biggest ones: Facebook Ads. Without further ado, let’s begin!

Facebook 52

Facebook Ads Mobile Advertising User-Generated Content 52

Single Grain

MARCH 3, 2023

However, you can’t directly compare native ads and Facebook Ads. In other words, native advertising is an alternative to Facebook advertising , but not its synonym. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook. for desktop ads and $0.3

Advertisements 97

Advertisements Advertising Facebook Ads 97

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Facebook 144

Facebook Tips Social Media Social Marketing 144

Hootsuite

MARCH 31, 2022

Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. The same goes for managing your brand’s Facebook presence. A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement. Hootsuite Compose.

Facebook 145

Facebook Tools Best Practices Business 145

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. What are the best times to post on Facebook?

Facebook 104

Facebook Social Media Best Practices Social Marketing 104

Single Grain

MAY 5, 2023

While Facebook advertising can convert serious leads, creating a strategy can be daunting (and expensive) for a novice. But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. After all, the young generation isn’t on Facebook anymore, right? In reality, 426.8

ROAS 52

ROAS Case Study Case Studies Facebook 52

Single Grain

MAY 16, 2023

Facebook has become a crucial platform for businesses to reach out to their target market and advertise their products and services. In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. billion monthly active users – and growing.

Facebook 52

Facebook Ads Brand Identity Branding 52

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Advertising Benchmark 127

Advertising Benchmark Facebook Video Marketing Brand Identity 127

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook Business Opt-out Autoresponders 145

Hootsuite

JANUARY 3, 2023

Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. To help you get started, here’s how and why to add alt text to your Facebook posts (plus a few examples of great alt text in action). Bonus: Get the Facebook advertising cheat sheet for 2022.

Facebook 117

Facebook Keywords User-Generated Content Social Media 117

Search Engine Journal

DECEMBER 8, 2022

Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. The post Facebook Enables New Ways To Make Money & Faster Payouts appeared first on Search Engine Journal.

Facebook 111

Facebook 111

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

Facebook 111

Facebook Social Media Privacy Display 111

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards.

Facebook 125

Facebook Ads Social Media Social Marketing 125

Hootsuite

JANUARY 4, 2023

When you take the time to craft content for your Facebook page, you want it to have the greatest chance of being seen. One of the factors the Facebook algorithm considers when choosing which content to serve for each user is when that content was posted. Is there a general best day and time to post on Facebook? times per day.

Facebook 98

Facebook Best Practices Social Media Social Marketing 98

RebelMouse

SEPTEMBER 8, 2022

In May, when several of our partners notified us of a substantial drop in Facebook Instant Article (FBIA) traffic, we investigated mobile Facebook traffic across the Chartbeat network to find out if these were isolated incidents or indicators of a greater shift in platform or reader behavior. Key Takeaways From the Data.

Traffic 104

Traffic Facebook Custom Publishing Optimization 104

Search Engine Journal

JULY 22, 2022

Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing Ideas appeared first on Search Engine Journal. Don't underestimate the importance of strong communities.

Facebook 133

Facebook Marketing Search Marketing Tactics 133

Search Engine Journal

DECEMBER 9, 2021

A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. The post Meta Introduces Professional Mode For Facebook Profiles appeared first on Search Engine Journal.

Profiling 139

Profiling Facebook Features 139