How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. Content Marketing advertising Facebook Social Media

17 Stellar Stats and Facts for Facebook Fans

Webbiquity

Facebook is, for marketers of all types, the social network that can’t be ignored. From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. Even defense contractor Lockheed Martin has a Facebook page.

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The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

Improve Your Facebook Sales With These 10 Tips

Webbiquity

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Share All Your Content On Facebook. ” Take Advantage Of Facebook Sales Tools.

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. the company or primary agency) 1 Facebook ads 2 Webinars 1 Social media content 1 Event marketing (fewer but more focused) 1 Facebook ads 2 Blog subscribers (not doing this well) 1 Twitter ads 1 Advertising / reviews on software review.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Facebook B2B Ads: How to Get Better Results

KoMarketing Associates

Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off. 65% of B2B marketers use Facebook ads.

Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Marketing Insider Group

There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […].

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The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

The News, According to Facebook

Contently

According to a 2017 study by the Pew Research Group , 45 percent of American adults get their news from Facebook. Facebook noticeably updated its algorithm earlier this year to prioritize content from friends and family over publishers.

Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 1) The Native Facebook Ad Tester. Learn More: 30 Winning Facebook Ads and Why They’re so Effective.

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70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? The majority of respondents (96 percent) claimed that their business is actively using Facebook. However, 31 percent said they strongly agreed with the statement, “My Facebook organic reach has declined over the past 12 months.”. Facebook and Paid Social Marketing. Industry News Social Media Marketing Facebook marketing social media

How to Build a Facebook Ad Funnel

Single Grain

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Facebook, after all, is the world’s third-most-visited site with a monthly active user count of 2.38

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7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 You spend a lot of your money and time creating Facebook ads, so, obviously, you want to get as much benefit as possible from your ad budget.

How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Why You Should Care What Your Competitors Are Doing on Facebook Ads.

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53 Facebook Statistics to Know for 2019

Hubspot

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. Facebook ad statistics. Facebook user statistics.

Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group.

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Hootsuite

Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. Types of Facebook ads. How to advertise on Facebook: a step-by-step guide.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

SearchChat Podcast: How Facebook Got Sent to App Jail

Biznology

Facebook is having a terrible week. It’s opt-in, but Facebook seems aware that it’s invading privacy — and appears to be preying on young people. 2:05 Facebook’s in App Jail. The post SearchChat Podcast: How Facebook Got Sent to App Jail appeared first on Biznology.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats.

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? Facebook shows you the frequency.

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Attention Brands: Young Americans Are Breaking Up With Facebook

Contently

Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election. In March of 2018, Facebook messed up again. These percentages increase in younger users, who are more likely to be over Facebook altogether.

How to Analyze Your Facebook Ad Results

SmartBug Media

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. Troubleshooting Red Flags that Hurt Your Facebook Ad Performance.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

Hubspot

Facebook for Business Tips: Create a business Page, not a personal profile. Use Facebook Insights. Add Facebook social media buttons to your blog and website. Subscribe to Facebook's Official Blog for future announcements from Facebook. Image Credit: Facebook.

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. Finally, Facebook appeared to rise above all other social platforms among survey respondents.

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The Ultimate Guide to Facebook Canvas Ads

Hubspot

Nowadays, Facebook is one of the top platforms for digital advertising -- in fact, 93% of social media advertisers use Facebook ads on a regular basis. Among the various offerings in the Facebook ad family is the Instant Experience. What are Facebook Canvas Ads (i.e.

What To Do When Your Facebook Ad Gets Rejected

Webbiquity

Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. Guest post by Pierre-Lou Dominjon.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Facebook Groups are nothing new. But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers. What Is a Facebook Group and How Is It Different from a Page? Facebook loves video.

Why is Facebook Advertising Getting so Expensive?

Liveintent

This week, we explain why Facebook advertising costs are going up and why that has a lot of retailers feeling pretty down. . It’s not a secret that Facebook and Instagram have become a necessity for any retailer looking to grow its business, right alongside Search and clever subway ads. But more and more we see reports of a growing discontent amongst retailers in regards to the steady rising cost of advertising across the Facebook platform.

Adapting to Facebook Ads Redesign

Oktopost

By decreasing ad display size,the upcoming change to Facebook ads on mobile will be putting this skill to the test. . Facebook announced these design updates as an effort “to simplify our formats and improve the consistency of our mobile experience.”

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers.

How to Add a Facebook Admin

Go Beyond SEO

While there are several different roles within a Facebook business page, the Admin role has the most access and authority of all the roles. The post How to Add a Facebook Admin appeared first on GoBeyond SEO.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. To be clear, this change isn’t just going to hurt publishers and marketers trying to reach audiences on Facebook.

Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.