The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. Content Marketing advertising Facebook Social Media

17 Stellar Stats and Facts for Facebook Fans

Webbiquity

Facebook is, for marketers of all types, the social network that can’t be ignored. From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. Even defense contractor Lockheed Martin has a Facebook page.

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21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. the company or primary agency) 1 Facebook ads 2 Webinars 1 Social media content 1 Event marketing (fewer but more focused) 1 Facebook ads 2 Blog subscribers (not doing this well) 1 Twitter ads 1 Advertising / reviews on software review.

Improve Your Facebook Sales With These 10 Tips

Webbiquity

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Share All Your Content On Facebook. ” Take Advantage Of Facebook Sales Tools.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats.

SearchChat Podcast: How Facebook Got Sent to App Jail

Biznology

Facebook is having a terrible week. It’s opt-in, but Facebook seems aware that it’s invading privacy — and appears to be preying on young people. 2:05 Facebook’s in App Jail. The post SearchChat Podcast: How Facebook Got Sent to App Jail appeared first on Biznology.

70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? The majority of respondents (96 percent) claimed that their business is actively using Facebook. However, 31 percent said they strongly agreed with the statement, “My Facebook organic reach has declined over the past 12 months.”. Facebook and Paid Social Marketing. Industry News Social Media Marketing Facebook marketing social media

Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group.

The News, According to Facebook

Contently

According to a 2017 study by the Pew Research Group , 45 percent of American adults get their news from Facebook. Facebook noticeably updated its algorithm earlier this year to prioritize content from friends and family over publishers.

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. Finally, Facebook appeared to rise above all other social platforms among survey respondents.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

How to Use Facebook to Market Your Business

Buffer

If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of. billion people use Facebook every single day, and many multiple times a day. Facebook algorithm: How the Facebook algorithm works.

How to Add a Facebook Admin

Go Beyond SEO

While there are several different roles within a Facebook business page, the Admin role has the most access and authority of all the roles. The post How to Add a Facebook Admin appeared first on GoBeyond SEO.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

Attention Brands: Young Americans Are Breaking Up With Facebook

Contently

Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election. In March of 2018, Facebook messed up again. These percentages increase in younger users, who are more likely to be over Facebook altogether.

What Marketers Can Learn From Facebook’s Privacy Mess

Biznology

Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. Why does Facebook think that’s important? First, kudos to Facebook for recognizing two facts: Whether intentionally or not, the social giant has actively contributed to divisive, harmful conduct on the Internet.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

Facebook, Privacy, and the Future of Personalization

Customer Experience Matrix

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. Here are some developments on the Facebook / Walled Garden / Privacy fronts that you might have missed.

How to Add a Facebook Admin

Go Beyond SEO

While there are several different roles within a Facebook business page, the Admin role has the most access and authority of all the roles. The post How to Add a Facebook Admin appeared first on GoBeyond SEO.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. To be clear, this change isn’t just going to hurt publishers and marketers trying to reach audiences on Facebook.

Why does Facebook want to build a phone?

Biznology

Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone?

How to foolproof your Facebook advertising strategy

Sprout Social

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. After all, Facebook boasts the largest user-base of any social network and one of the most engaged. moment in their Facebook feeds.

Are Facebook Lead Ads Still a Viable Option?

Opt Intelligence

Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads , and many are left wondering if the platform is worth including in any lead generation plan. Facebook Lead Ads Are Not For Everyone.

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4 Killer Facebook Hacks You Should Be Using

Marketing Insider Group

If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day.

What To Do When Your Facebook Ad Gets Rejected

Webbiquity

Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. Guest post by Pierre-Lou Dominjon.

4 Fast Facts About Facebook Lead Generation

Opt Intelligence

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads.

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Key takeaways from 777 million Facebook posts.

Your Life According to Facebook: Facebook Overhauls Personal Profiles

Modern Marketing

by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Facebook Timeline. The Facebook Timeline will be rolled out to personal profiles over the next couple of months.

Marketing Technology Needs to be Facebook-ized

Webbiquity

And Be Like Mark: Take the Facebook Approach. Think about Facebook for a moment. Marketing technology has come a long way since the fictional Harry Crane got a mainframe installed at Sterling Cooper.

A Night at the Facebook Hotel

Contently

Welcome to the Facebook Hotel!” I AM LEAVING THE FACEBOOK HOTEL TO LEAD A MORE MEANINGFUL, MONASTIC LIFESTYLE,” I announced to no one in particular. If I was stuck at the Facebook Hotel, I might as well join the masses. Social algorithm facebook fake news humor

10 New Facebook Features Your Brand Needs To Know

Modern Marketing

by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. Facebook is among the most transformative communications companies of our time. Facebook.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

Facebook’s biggest losers: Content hurt by the last product strategy update

Parse.ly

Another big announcement from Facebook has made some people in media understandably nervous. While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral traffic.

Could LinkedIn Destroy Facebook?

Biznology

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Ironically, less than two years later, people were creating profiles on Facebook with gusto. There are reasonable explanations: the economic downturn, Facebook’s assault on privacy, the blurring line between work and personal. The latest enhancements have taken a page from both Twitter and Facebook.

Facebook Ads Misconceptions You Should Correct Now

Spiralytics

Due to its low cost and advanced targeting, many businesses try Facebook advertising to achieve their branding and sales goals. Some even discontinue using Facebook ads thinking that it does not work for them. Facebook Advertising

Are you missing these Facebook features for marketers?

Biznology

Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may not. Here are 8 ways you may have missed to tap into Facebook advertising.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook.