Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy. MORE
I am amazed at how much Facebook can get away with. I often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. MORE
spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. MORE
The research does not necessarily say teens are moving away from Facebook. Only 15 percent of teens in the survey said Facebook topped the list. How important is Facebook? Before declaring Facebook dead, consider that other reports offer a dramatically different view. MORE
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. MORE
A very frequent question I am asked is “What will be the next Facebook?” However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. Let’s look at Facebook’s obvious flaws … and why they don’t matter. MORE
There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. MORE
Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. MORE
Facebook is out to get all of the other social networks. Back when Facebook was in its infancy, changes and additions were usually harder to pinpoint and callout as being a direct result of another network’s feature usage. What is Facebook’s Motivation? The economics of Facebook. MORE
The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. Here is a prediction: Facebook will eventually begin to acquire content sites and produce their own original content like Netflix). MORE
Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. MORE
How do you get more Facebook Likes? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. © How do you garner more engagement? MORE
Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. But Facebook shares—a decent barometer for organic reach—have fallen ever since. MORE
Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them. MORE
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides. MORE
” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. When I posted this sentiment on Facebook I received a strong reaction. facebook streaming video mark schaeferBy Mark Schaefer. MORE
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads). MORE
Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post. MORE
There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA. Neuro-Facebook. Facebook is brain crack for a generation. In the long run, this may be the real business benefit of Facebook for many companies. MORE
On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land. MORE
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means. MORE
A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? What will replace Facebook? Facebook. MORE
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer. MORE
Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? ” If the true goal is customer connection, why does it have to start on your own Facebook page? MORE
My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. When we talk about social media in this country we are talking about Facebook, plain and simple. Facebook) is remarkable, to say the least. MORE
A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. MORE
Facebook is going to become a publicly-traded company. The pressure of “public” The entire tone of Facebook and its strategy is about to change in ways that I believe could portend desperation and disaster. At least in the near term, Facebook’s prospects seem bright. MORE
Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. MORE
If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. The key to beating Facebook? Facebook was for grandma. MORE
Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. MORE
So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. To create real influence on Facebook, community managers need to be present when the fans are ready to talk. MORE
Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. MORE
Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. MORE
Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Image Source: Facebook. How to Set Up Your Facebook Lead Ad. MORE
There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s. MORE
More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. MORE
At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook. MORE
By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? What would you do with that $20k if you were asked to use it to acquire Facebook fans? MORE
I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. MORE
Have you figured out Facebook marketing? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection. Have you figured out Facebook marketing? MORE
Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind. MORE
If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Social Emojis facebook Featured MORE
How to Become Powerful On Facebook from Mark Schaefer. I wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Related Stories A plan to challenge the Facebook monopoly Dear Facebook. MORE
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AUGUST 25, 2014
Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.
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APRIL 8, 2014
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.
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Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.
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I am amazed at how much Facebook can get away with. I often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S.
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OCTOBER 30, 2012
There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.
grow - Practical Marketing Solutions
APRIL 15, 2015
By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? What would you do with that $20k if you were asked to use it to acquire Facebook fans?
grow - Practical Marketing Solutions
MAY 26, 2014
I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
grow - Practical Marketing Solutions
JUNE 30, 2014
Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.
grow - Practical Marketing Solutions
MARCH 17, 2013
A very frequent question I am asked is “What will be the next Facebook?” However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. Let’s look at Facebook’s obvious flaws … and why they don’t matter.
grow - Practical Marketing Solutions
APRIL 3, 2013
How to Become Powerful On Facebook from Mark Schaefer. I wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Related Stories A plan to challenge the Facebook monopoly Dear Facebook.
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JANUARY 30, 2017
At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook.
grow - Practical Marketing Solutions
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The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. Here is a prediction: Facebook will eventually begin to acquire content sites and produce their own original content like Netflix).
grow - Practical Marketing Solutions
SEPTEMBER 2, 2013
More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. The post If the Beatles ran Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
grow - Practical Marketing Solutions
DECEMBER 19, 2016
” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. When I posted this sentiment on Facebook I received a strong reaction. facebook streaming video mark schaeferBy Mark Schaefer.
grow - Practical Marketing Solutions
FEBRUARY 6, 2013
There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day.
grow - Practical Marketing Solutions
MAY 9, 2017
Facebook is out to get all of the other social networks. Back when Facebook was in its infancy, changes and additions were usually harder to pinpoint and callout as being a direct result of another network’s feature usage. What is Facebook’s Motivation? The economics of Facebook.
grow - Practical Marketing Solutions
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Have you figured out Facebook marketing? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection. Have you figured out Facebook marketing?
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MAY 27, 2012
There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA. Neuro-Facebook. Facebook is brain crack for a generation. In the long run, this may be the real business benefit of Facebook for many companies.
grow - Practical Marketing Solutions
JUNE 18, 2015
Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts.
grow - Practical Marketing Solutions
DECEMBER 17, 2012
Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric.
Vertical Response
AUGUST 27, 2013
Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post.
Vertical Response
NOVEMBER 12, 2013
How do you get more Facebook Likes? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. © How do you garner more engagement?
Webbiquity
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).
grow - Practical Marketing Solutions
FEBRUARY 22, 2013
A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past.
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MARCH 28, 2014
On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land.
grow - Practical Marketing Solutions
AUGUST 9, 2016
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means.
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MAY 16, 2013
Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].
Contently
FEBRUARY 10, 2017
Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind.
grow - Practical Marketing Solutions
APRIL 10, 2012
My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. When we talk about social media in this country we are talking about Facebook, plain and simple. Facebook) is remarkable, to say the least.
grow - Practical Marketing Solutions
SEPTEMBER 30, 2012
So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. To create real influence on Facebook, community managers need to be present when the fans are ready to talk.
Webbiquity
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.
Hubspot
MARCH 28, 2017
Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Image Source: Facebook. How to Set Up Your Facebook Lead Ad.
grow - Practical Marketing Solutions
APRIL 9, 2012
Facebook is going to become a publicly-traded company. The pressure of “public” The entire tone of Facebook and its strategy is about to change in ways that I believe could portend desperation and disaster. At least in the near term, Facebook’s prospects seem bright.
grow - Practical Marketing Solutions
JUNE 27, 2016
If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. The key to beating Facebook? Facebook was for grandma.
Hubspot
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spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.
Act-On
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.
Contently
MAY 5, 2016
If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Social Emojis facebook Featured
grow - Practical Marketing Solutions
AUGUST 12, 2012
Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? ” If the true goal is customer connection, why does it have to start on your own Facebook page?
Vidyard
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
Contently
JULY 8, 2016
Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. But Facebook shares—a decent barometer for organic reach—have fallen ever since.
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