Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Marketers Now Using Facebook in New Ways. However, they may not be abandoning Facebook altogether.

How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. Content Marketing advertising Facebook Social MediaThey’re convenient to prospects.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? The majority of respondents (96 percent) claimed that their business is actively using Facebook. However, 31 percent said they strongly agreed with the statement, “My Facebook organic reach has declined over the past 12 months.”. Facebook and Paid Social Marketing. Industry News Social Media Marketing Facebook marketing social media

12 Creative Facebook Carousel Ads Examples + Templates

Bannersnack

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article.

How to use Facebook Messenger for business

Sprout Social

billion users every month, Messenger can be an invaluable Facebook feature for your business. According to a Facebook-commissioned study , 61% of U.S Start using Facebook Messenger more effectively by understanding the key benefits and best practices of this chat platform.

6 Proven Tips for Successful Facebook Videos

Content Marketing Institute

Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute.

Save Time by Automating Your Facebook Posting

DivvyHQ

Tools for automatic Facebook posting can help you to save time and optimize your marketing tasks for better results. Regularly posting on social media is a critical part of any digital marketing strategy. But keeping up with multiple social networks can be very time-consuming.

How to Promote Your Business on Facebook

Hubspot

I was only 12 years old when Facebook became available for anyone with a valid email address. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business.

6 B2B Facebook Profile Hacks

Marketing Insider Group

The whole world knows what Facebook is. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity. And data privacy issues aside, there’s not much that has tarnished its brand. Because of this, it’s a perfect channel for business, even B2B businesses. […].

Your Life According to Facebook: Facebook Overhauls Personal Profiles

Oracle

by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Put into the context of these updates, the motivation for changes to the Facebook Newsfeed, which confounded many , became clearer. Facebook Timeline.

10 New Facebook Features Your Brand Needs To Know

Oracle

by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. So we turned to the cadre of experts at Involver , a Preferred Facebook Developer and technology provider, to break down the 10 most important new Facebook features for marketers. Facebook is among the most transformative communications companies of our time. Facebook Credits.

The News, According to Facebook

Contently

According to a 2017 study by the Pew Research Group , 45 percent of American adults get their news from Facebook. Facebook noticeably updated its algorithm earlier this year to prioritize content from friends and family over publishers. Facebook has already come under fire for perpetuating the spread of fake news , a problem the algorithm changes were supposed to fix. On Facebook, my feed is typically dominated by dogs.

9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting.

Ads 97

How to Use Facebook Audience Insights for Content Creation

BuzzSumo

Social Media Marketing Facebook audience insights tool how to use Facebook audience insights

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Based on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index ” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there. Facebook Page : [link].

Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. Although Facebook’s algorithm changes slowly cleared my feed of posts from publications I follow, all that sweet, sweet rat content has remained. To hold off extinction, some companies have turned to the Facebook group.

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook. The average cost-per-click on Facebook is $1.72. The potential reach of advertising for Facebook is 1.9 That’s why we rounded up the key trends that will impact running ads on Facebook this year.

Ads 76

How to Reduce Your Workload with a Facebook Auto Poster

Hootsuite

Facebook is just one part of your marketing strategy. That means it’s time to look at automating some of your Facebook marketing efforts. One of the first, easiest things you can do right now is start using a Facebook auto poster to automatically publish your posts.

Could LinkedIn Destroy Facebook?

Biznology

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Ironically, less than two years later, people were creating profiles on Facebook with gusto. There are reasonable explanations: the economic downturn, Facebook’s assault on privacy, the blurring line between work and personal. The latest enhancements have taken a page from both Twitter and Facebook.

How to Build a Facebook Ad Funnel

Single Grain

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Facebook, after all, is the world’s third-most-visited site with a monthly active user count of 2.38 What Is a Facebook Ad Funnel? Facebook Ad funnels are a system of ad campaigns designed to work together to take users from point A to point Z in the buyer’s journey.

How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2007: Facebook officially launches its Facebook Ads platform.

7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads , which are not expensive, brands can post content to promote their services or products which helps them widen their reach, drive high-quality traffic to their website and boost conversion rates. 1) Optimize Shares and Likes on Your Facebook Ads.

Why is Facebook Advertising Getting so Expensive?

Liveintent

This week, we explain why Facebook advertising costs are going up and why that has a lot of retailers feeling pretty down. . It’s not a secret that Facebook and Instagram have become a necessity for any retailer looking to grow its business, right alongside Search and clever subway ads. But more and more we see reports of a growing discontent amongst retailers in regards to the steady rising cost of advertising across the Facebook platform.

3 Facebook Rollouts Every Marketer Should Know About

Oracle

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. For Facebook, 28 billion people log on daily , an 18% increase year over year. On Facebook, people share almost every conceivable detail of their lives.

3 Facebook Rollouts Every Marketer Should Know About

Oracle

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

Facebook VP: 3 Steps to Building Brands on Facebook

Oracle

That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly – 800 million registered users and counting. In fact, recently, the social networking company counted half a billion users coming to Facebook in a single day. Are you using Facebook marketing tools?

Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Marketing Insider Group

There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […]. The post Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers appeared first on Marketing Insider Group. Social Media Facebook marketing pay for performance video video ads video marketing video metrics

Video 139

SearchChat Podcast: How Facebook Got Sent to App Jail

Biznology

Facebook is having a terrible week. It’s opt-in, but Facebook seems aware that it’s invading privacy — and appears to be preying on young people. 2:05 Facebook’s in App Jail. The post SearchChat Podcast: How Facebook Got Sent to App Jail appeared first on Biznology. Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate.

21 Facebook Ad Tools that Will Make Your Job Easier

Hootsuite

Looking for a list of the best Facebook Ad tools for your next campaign? Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away. Facebook ad design tools.

Ads 99

Paid Social: Facebook Ad Spend Slows in Q4 While Instagram Investment Grows

KoMarketing Associates

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year. Facebook vs. Instagram for Marketing. This highlighted the edge Instagram has over Facebook for marketing purposes.

Attention Brands: Young Americans Are Breaking Up With Facebook

Contently

Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election. In March of 2018, Facebook messed up again. Some people have opted to give Facebook a second chance after it promised to increase security and ensure nothing like this will happen again, but for many others, this breach was too grave of an impasse after all that’s happened the last few years. Social facebook Pew Research study

How to Add a Facebook Admin

Go Beyond SEO

While there are several different roles within a Facebook business page, the Admin role has the most access and authority of all the roles. If someone other than yourself, a marketing agency for example, is managing your Facebook presence and marketing, follow these steps to add them as an Admin to your page: First, provide the individual with your Facebook page name or the page’s URL link for them to request access.

15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats. Facebook publishing stats. Facebook demographic stats. Who’s using Facebook now and where are they located? Facebook usage stats.

Why does Facebook want to build a phone?

Biznology

Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone? Perhaps it will go toward Virtual Reality, using Facebook’s acquisition of Oculus Rift. But beyond features, why does Facebook want a phone? Facebook might already be the top-used app on every kind of phone.

How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, but a large percentage either forget or are unsure about how to proceed with Facebook Ads. Facebook Ads are a little different than other types of marketing materials because a simple search won’t turn up easy results that will show you what your competitor is up to. Why You Should Care What Your Competitors Are Doing on Facebook Ads.

Ads 68