6 B2B Facebook Profile Hacks

Marketing Insider Group

The whole world knows what Facebook is. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity.

17 Stellar Stats and Facts for Facebook Fans

Webbiquity

Facebook is, for marketers of all types, the social network that can’t be ignored. From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. Even defense contractor Lockheed Martin has a Facebook page.

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Improve Your Facebook Sales With These 10 Tips

Webbiquity

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Share All Your Content On Facebook. ” Take Advantage Of Facebook Sales Tools.

How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. Content Marketing advertising Facebook Social Media

Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group.

How to Add a Facebook Admin

Go Beyond SEO

While there are several different roles within a Facebook business page, the Admin role has the most access and authority of all the roles. The post How to Add a Facebook Admin appeared first on GoBeyond SEO.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? The majority of respondents (96 percent) claimed that their business is actively using Facebook. However, 31 percent said they strongly agreed with the statement, “My Facebook organic reach has declined over the past 12 months.”. Facebook and Paid Social Marketing. Industry News Social Media Marketing Facebook marketing social media

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. To be clear, this change isn’t just going to hurt publishers and marketers trying to reach audiences on Facebook.

Facebook Me

Salesfusion

The post Facebook Me appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

Facebook’s Algorithm: 3 Must-Know Changes

Modern B2B Marketing

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger. directly through their Facebook messenger app.

Facebook Ads Misconceptions You Should Correct Now

Spiralytics

Due to its low cost and advanced targeting, many businesses try Facebook advertising to achieve their branding and sales goals. Some even discontinue using Facebook ads thinking that it does not work for them. Facebook Advertising

6 B2B Marketing Lessons Facebook Taught Us

Oktopost

There’s no doubt that Facebook is a force to be reckoned with. The tactics Facebook has used […]. B2B Marketing Facebook Marketing Strategy Social SellingA meteoric growth, combined with a successful acquisition strategy, made it a social powerhouse, with 2.2 billion monthly active users. But lately, it hasn’t been smooth sailing for the social giant, which faced growing privacy and misuse concerns.

Marketing Technology Needs to be Facebook-ized

Webbiquity

And Be Like Mark: Take the Facebook Approach. Think about Facebook for a moment. Marketing technology has come a long way since the fictional Harry Crane got a mainframe installed at Sterling Cooper.

How to Use Facebook Ads to Distribute Your Content

Content Marketing Institute

However, Facebook is one of the most powerful. Promoting your content on Facebook doesn’t have to break the bank. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. Use the data to inform your paid Facebook content promotion.

Why does Facebook want to build a phone?

Biznology

Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone?

A Night at the Facebook Hotel

Contently

Welcome to the Facebook Hotel!” I AM LEAVING THE FACEBOOK HOTEL TO LEAD A MORE MEANINGFUL, MONASTIC LIFESTYLE,” I announced to no one in particular. If I was stuck at the Facebook Hotel, I might as well join the masses. Social algorithm facebook fake news humor

Quiz: How Much Do You Know About Facebook?

Contently

The post Quiz: How Much Do You Know About Facebook? Social content distribution facebook quiz social media videoCould you be the world’s greatest social media manager? appeared first on The Content Strategist.

Facebook + Automation = Success

Lead Liaison

With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. What is Facebook Pixel? One great tool comes from Facebook itself, which is the Facebook Pixel. How to Combine Facebook Advertising with Automation.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook.

Navigating the Latest Facebook Algorithm

Modern B2B Marketing

Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users.

4 Killer Facebook Hacks You Should Be Using

Marketing Insider Group

If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Making dynamic updates to Facebook ads.

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Study: Teenagers Are Now Facebook’s Kryptonite

Contently

Just a few years ago, Vice would’ve wanted my article distributed on Facebook and Twitter. Most teenagers I’ve spoken to only have a Facebook because their sense of internet identity depends on it. So what’s taking teens away from Facebook?

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Last week, the world got wind of the biggest Facebook algorithm change in years. data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 For content marketers, Facebook’s biggest value is as a paid distribution network.

How to Generate Leads Using Facebook (Without Ads)

Marketing Insider Group

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group.

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People Trust Facebook Less Than Congress

Contently

Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind.

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How Facebook Local Will Affect Local SEO

Modern B2B Marketing

If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. With the introduction of Facebook Local, that number’s about to go way up. Where Facebook Local stands out is in its attention to the friend factor.

Facebook MythBusters

Buzz Marketing for Technology

Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Tags: Facebook

How Facebook Could Force Brands to Pivot to Video

Contently

According to new data analysis from BuzzSumo , Facebook could eventually force all companies to invest in video, meaning those that get comfortable with the medium now would have a distinct advantage over everyone else. Facebook Live bullied away competitors like Snapchat and Periscope.

Decoding the Facebook Algorithm: 8 Insights from Our Webinar

Oktopost

In January 2018, Mark Zuckerberg announced a dramatic change to the Facebook algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: is Facebook dead? In an attempt to answer this question and unveil new content strategies to leverage the Facebook algorithm change, I teamed up […]. Social Media Marketing B2B Marketing Content Marketing Employee Advocacy Facebook Social Engagement Social Media Strategy

The 4 Challenges and 4 Benefits of Facebook

Heinz Marketing

Why do people like Facebook? . For many, Facebook is an obsession and a major part of their lives. Facebook has built its business around our relationships, and now we have relied on it to create and maintain connections with others. However, recently, there were some major data breaches with Facebook, which influenced the social movement around the hashtag #deleteFacebook. Have you deleted your Facebook? So, what are the benefits of Facebook for B2B marketers?

Is Facebook in Danger of Becoming the Next Taboola?

Contently

For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. Yet on Facebook, that scenario is turning into the norm.

How to Improve your Facebook Ad Relevance Scores

Fathom

One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers.

So you thought Facebook was free

Direct Response Coach

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint.

Paid Social: Facebook Ad Spend Slows in Q4 While Instagram Investment Grows

KoMarketing Associates

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year. Facebook vs. Instagram for Marketing. This highlighted the edge Instagram has over Facebook for marketing purposes.

Study: No One Uses Facebook Reactions

Contently

If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Social Emojis facebook Featured

Updated Guide to Facebook Advertising Placements [Infographic]

Spiralytics

One of the best features of Facebook advertising is its wide ad placement options which let advertisers choose the best area where they think their ads will perform best.