Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. Popular platforms like LinkedIn, X ( Twitter ), and Facebook each offer unique opportunities to engage with other companies.

Social Media 296

Social Media Social Marketing B2B Marketing Marketing & Strategy 296

Marketing Insider Group

JANUARY 14, 2025

Tools and methods for audience research include: Social Media Insights: Facebook Insights and Instagram Insights provide valuable data on your followers, including demographics, activity patterns, and content preferences. Facebook and Instagram are versatile, catering to a broad range of interests and age groups.

Social Media 301

Social Media Media Psychographics B2B Thought Leadership 301

Marketing Insider Group

AUGUST 13, 2024

Image Source Social Media Content Social media platforms like Instagram, Facebook, and X are perfect for engaging travelers with eye-catching visuals and interactive content. Instagram Stories and Facebook Live offer particularly unique ways to connect with your audience in real-time, driving interaction.

Paid Search Agency 313

Paid Search Agency Content Marketing Companies Planning 313

Spiralytics

OCTOBER 14, 2024

This deep digital engagement has paved the way for features like Facebook Reels to thrive, leveraging the popularity of short-form videos. Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022. If the content you create is related to top ad spenders on Facebook, there are higher chances to earn more money.

Facebook 62

Facebook Ad Exchange Paid Search Agency Banner Ads 62

Marketing Insider Group

SEPTEMBER 3, 2024

Facebook: This platform allows users to create personal profiles, post various types of media, and engage with their friends and families. Facebook has more features than many other platforms such as exclusive groups, longer text posts, and live events—however, Gen Zers aren’t as active here as they are on other sites.

Webinar Metrics 179

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 179

chiefmartech

DECEMBER 21, 2015

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The biggest will be “Search 2.0” Huge opportunities here. Native and social advertising will grow too. #4.

Enterprise Management 198

Enterprise Management Work Management Marketing Management Marketing Budget 198

seo.co

SEPTEMBER 23, 2024

When you work with a white label Facebook Ads company, they’ll create and manage all of your clients’ Facebook Ad campaigns and all you need to do is manage your client. The white label Facebook advertising agency will do all the heavy lifting and you get to sell Facebook Ads services as if they are your own.

Paid Search Agency 52

Paid Search Agency Facebook Work Management Marketing Management 52

Webbiquity

AUGUST 26, 2024

Forbes notes that Facebook (Meta) is the perfect example of extensive AI use in redefining its advertising strategies. It is a trigger that keeps them glued to their phones, spending an absurd amount of time on sites like Facebook, Instagram, and TikTok. The result? Whoever said addiction can only be a consequence of substance abuse?

Marketing AI 283

Marketing AI Social Media Social Marketing Advertising Agencies 283

Marketing Insider Group

AUGUST 27, 2024

Social Media Marketing Social media marketing is equally important.

Paid Search Agency 310

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 310

Webbiquity

DECEMBER 10, 2024

The top social media platforms for B2B business are LinkedIn, Twitter (now X), Instagram, Facebook, and YouTube. On the other hand, if you sell a highly visual product or service, like event production for example, it can be effective to promote it on Facebook or Instagram. Pro-tip: Use paid advertisement to reach a wider audience.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Metadata

DECEMBER 16, 2024

Implementing Facebook marketing strategies can greatly improve B2B advertising. By optimizing Facebook strategies, businesses can enhance their online presence and stimulate growth. Develop a Targeted Content Strategy Understanding your audience is crucial for successful Facebook marketing in B2B companies.

Facebook 52

Facebook Optimization B2B Marketing Cost per Lead 52

Metadata

DECEMBER 16, 2024

Facebook Lead Gen Forms help marketers collect leads efficiently and improve advertising campaigns. Overview of Facebook Lead Generation Forms Facebook Lead Generation Forms allow you to capture customer information without users leaving the platform. Here’s how to set up an effective lead gen form.

Paid Search Agency 52

Paid Search Agency Facebook Lead Ranking Lead Scoring 52

SocialPilot

SEPTEMBER 5, 2024

The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies. Per our gathered data, the travel agency’s Facebook page thrives, underscoring its impact.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data.

Social Marketing 193

Social Marketing Planning Work Management Marketing Analytics Tools 193

Marketing Insider Group

JANUARY 8, 2025

Instagram, Facebook), search engines (e.g., Choose the Right Platforms Native advertising works best when placed on platforms where your audience spends their time. Popular options include social media platforms (e.g., Google), and publisher websites.

Paid Content 284

Paid Content Advertisements Advertising Ethics 284

Marketing Insider Group

NOVEMBER 21, 2024

What works on Facebook may not resonate on Instagram, and LinkedIn may require an entirely different approach. Video source Customizing CRM Social Media Approaches for Different Platforms Each social media platform comes with its own set of rules, user behaviors, and best practices.

Social Media 267

Social Media Work Management CRM Marketing Management 267

Marketing Insider Group

DECEMBER 30, 2024

A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers. Statista reports that Facebook alone has over 2 billion daily active users , and reaching those people could be what propels your organization forward.

Social Media 170

Social Media Planning SEO Media 170

Webbiquity

APRIL 8, 2025

While it took 10 months for Facebook to reach one million users, Twitter two years to reach that level, and Netflix three-and-a-half years, it took ChatGPT just five days. Paid advertising (Google search/display/remarking ads, LinkedIn sponsored posts, Facebook ads, native advertising , programmatic advertising , etc.)

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

ClearVoice

NOVEMBER 23, 2024

By the time you find out about a new Facebook advertising update, your competitors are already way ahead of you. 9 Key Facebook Advertising Updates to Know in 2025 1. This will automatically optimize your video ads for viewing on Reels on Facebook or Instagram mobile apps with a 9:16 ratio. Videos in Advantage+ catalog ads.

Advertising Agencies 52

Advertising Agencies Facebook Advertisements Advertising 52

Optinmonster

SEPTEMBER 26, 2024

Social media messaging: Platforms like Facebook Messenger and WhatsApp where businesses can interact with customers directly, providing support and promotional offers. Among users who chatted with a brand via Facebook Messenger, Instagram, or WhatsApp, 82% went on to make a purchase with that brand.

Conversion 97

Conversion Marketing AI eCommerce Paid Search Agency 97

Marketing Insider Group

AUGUST 14, 2024

Platforms like Facebook and Instagram, which have massive ad audiences, offer advanced targeting options for premium users, enabling businesses to reach their ideal audience more effectively. Image Source Additionally, features such as ad-free environments on YouTube Premium can make marketing efforts less intrusive and more engaging.

Paid Content 321

Paid Content Social Media Media Lead Ranking 321

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Paid Search Agency 120

Paid Search Agency Cost Per Click Spending Cost Per Thousand 120

Marketing Insider Group

MARCH 24, 2025

According to MassageBook , the three main social media platforms are Facebook, Instagram, and TikTok (which have over 3 billion , 2 billion , and 1 billion active monthly users worldwide). Facebook is versatile and can accommodate all these types of content. The right formats will also depend on the social media platform you choose.

Small Business Marketing 188

Small Business Marketing Social Media Media Tips 188

Webbiquity

MARCH 31, 2025

On Facebook, for example, the CPC for content ads is much than for non-content adsmeaning you can balance higher-touch tactics with more economical digital approaches. Working with marketers from companies like SAP , we found that channels like Facebook and LinkedIn often remain underused in B2B marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Marketing Insider Group

JANUARY 28, 2025

For instance, Instagram favors square or vertical visuals, while Facebook often uses horizontal formats. Align with Platform-Specific Requirements Each social media platform has optimal dimensions and design styles. LinkedIn, on the other hand, leans toward more professional and text-heavy designs.

Social Media 234

Social Media Paid Search Agency Ads Brand Identity 234

Marketing Insider Group

OCTOBER 23, 2024

AI-driven ad platforms like Facebook Ads and Google Ads are helping marketers create smarter, more effective campaigns with automated optimizations. By analyzing user behavior, AI algorithms can optimize ad targeting, ensuring that ads reach the most relevant audience. This reduces wasted ad spend and increases conversion rates.

Marketing AI 179

Marketing AI Paid Content Social Media Social Marketing 179

Webbiquity

JULY 30, 2024

And because the ads are on Meta, you can simultaneously run ads on Facebook. Visit his website to download free social media visual templates for Instagram, Facebook, Pinterest, and more networks. Mitt Ray is the founder of Social Marketing Writing.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Convince & Convert

SEPTEMBER 28, 2024

Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Insert these sets starting to sell for ridiculous prices on eBay, Mercari, Facebook Marketplace, and even Etsy. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola.

Viral Marketing 164

Viral Marketing Brand Identity Branding Paid Search Agency 164

Marketing Insider Group

NOVEMBER 13, 2024

Social media platforms like Facebook, Instagram, and LinkedIn offer targeting features that allow advertisers to be extremely precise. Social platforms like Facebook and Instagram excel with visually driven content, making them ideal for creative ad formats such as carousel ads or short video clips.

Paid Content 130

Paid Content Planning Advertisements Advertising 130

SocialPilot

JULY 24, 2024

Think about why you click “like” on someone’s Facebook post. For instance, if you’re running paid advertisements on Facebook, your cost per click is the amount you pay Facebook for each click on your ad. It would be 4.6% If you’ve never heard of this metric before, you aren’t alone.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Marketing Insider Group

AUGUST 6, 2024

Other popular tools include Google Ads and Facebook Ads Manager. A tool like Zemanta will help you manage and optimize campaigns across a wide range of sites, ensuring maximum exposure and engagement. Implementing AI in Paid Media Strategies Ready to dive into the world of paid media? Here’s how to get started.

Advertising Agencies 315

Advertising Agencies Advertisements Advertising Automation 315

Marketing Insider Group

JANUARY 21, 2025

Platforms like Facebook and Instagram will tell you about your followers’ demographics, behaviors, and preferences. This connection makes your blog posts more appealing and shareable. Learning About Your Readers You can learn about your audience using social media analytics tools.

Social Media 284

Social Media Media Content Work Management 284

ClickDimensions

OCTOBER 28, 2024

Of course, all platforms are not created equal, and you will find that your audience uses a particular platform more than others – LinkedIn V Facebook, for example – but hitting the right people at the right time in the right place will come with experience. Consistency is key when it comes to building brand awareness on social media.

Social Media 65

Social Media Social Marketing Media Planning 65

Martech

SEPTEMBER 6, 2024

Dig deeper: Antitrust bill could force Google, Facebook and Amazon to shutter parts of ad business At the heart of the case is Google’s operating products for publishers and advertisers.

Paid Search Agency 116

Paid Search Agency Google Ads Ad Exchange 116

Martech

DECEMBER 6, 2024

Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook. Task: Promote the blog article found at [link] by creating LinkedIn, X and Facebook posts that increase engagement and educate the audience.

Marketing AI 129

Marketing AI Examples Planning Case Studies 129

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Facebook Facebook is the go-to social media for Gen X. Use these insights to build and refine your Facebook marketing strategy.

Social Media 130

Social Media Social Marketing Media Thought Leadership 130

Marketing Insider Group

NOVEMBER 18, 2024

Facebook: A mix of everything, including videos, images, blog links, and event promotions. Instagram: Highly visual, ideal for brands showcasing products or lifestyle content. LinkedIn: Professional and business-oriented, perfect for B2B companies or personal branding.

Social Media 246

Social Media Media Ad Building Content 246