Marketing Insider Group

JANUARY 14, 2025

Tools and methods for audience research include: Social Media Insights: Facebook Insights and Instagram Insights provide valuable data on your followers, including demographics, activity patterns, and content preferences. Facebook and Instagram are versatile, catering to a broad range of interests and age groups.

Social Media 303

Social Media Media Psychographics Loyalty 303

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. Popular platforms like LinkedIn, X ( Twitter ), and Facebook each offer unique opportunities to engage with other companies.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Stevens & Tate

DECEMBER 24, 2024

AI is revolutionizing digital marketing, and Facebook Ad Manager, backed by Meta AI innovations, is at the forefront of this transformation. With advanced AI tools, Facebook is enabling B2B marketers to enhance campaign management, improve ad creative and achieve better results.

Budget Programs 83

Budget Programs Facebook Allocation B2B Marketing 83

Marketing Insider Group

AUGUST 13, 2024

Image Source Social Media Content Social media platforms like Instagram, Facebook, and X are perfect for engaging travelers with eye-catching visuals and interactive content. Instagram Stories and Facebook Live offer particularly unique ways to connect with your audience in real-time, driving interaction.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Spiralytics

OCTOBER 14, 2024

This deep digital engagement has paved the way for features like Facebook Reels to thrive, leveraging the popularity of short-form videos. Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022. If the content you create is related to top ad spenders on Facebook, there are higher chances to earn more money.

Facebook 62

Facebook Ad Exchange Paid Search Agency Banner Ads 62

Webbiquity

AUGUST 26, 2024

Forbes notes that Facebook (Meta) is the perfect example of extensive AI use in redefining its advertising strategies. It is a trigger that keeps them glued to their phones, spending an absurd amount of time on sites like Facebook, Instagram, and TikTok. The result? Whoever said addiction can only be a consequence of substance abuse?

Marketing AI 283

Marketing AI Social Media Social Marketing Advertising Agencies 283

SocialPilot

FEBRUARY 5, 2025

Facebook recommendations are an essential form of social proof that businesses should use to connect with potential customers. In fact, did you know that Facebook accounts for a whopping 19% of all customer reviews among major platforms? Two options pop up on Facebook. Facebook reviews are a powerful tool.

Facebook 59

Facebook SMS Marketing & Strategy Work Management 59

Marketing Insider Group

AUGUST 27, 2024

Social Media Marketing Social media marketing is equally important.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Webbiquity

DECEMBER 10, 2024

The top social media platforms for B2B business are LinkedIn, Twitter (now X), Instagram, Facebook, and YouTube. On the other hand, if you sell a highly visual product or service, like event production for example, it can be effective to promote it on Facebook or Instagram. Pro-tip: Use paid advertisement to reach a wider audience.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

AUGUST 14, 2024

Platforms like Facebook and Instagram, which have massive ad audiences, offer advanced targeting options for premium users, enabling businesses to reach their ideal audience more effectively. Image Source Additionally, features such as ad-free environments on YouTube Premium can make marketing efforts less intrusive and more engaging.

Paid Content 322

Paid Content Social Media Media Lead Ranking 322

Marketing Insider Group

JANUARY 8, 2025

Instagram, Facebook), search engines (e.g., Choose the Right Platforms Native advertising works best when placed on platforms where your audience spends their time. Popular options include social media platforms (e.g., Google), and publisher websites.

Paid Content 286

Paid Content Advertising Advertisements Ethics 286

Marketing Insider Group

NOVEMBER 21, 2024

What works on Facebook may not resonate on Instagram, and LinkedIn may require an entirely different approach. Video source Customizing CRM Social Media Approaches for Different Platforms Each social media platform comes with its own set of rules, user behaviors, and best practices.

Social Media 269

Social Media Work Management CRM Marketing Management 269

Marketing Insider Group

FEBRUARY 18, 2025

Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. For example, instead of manually exporting lead data from Facebook Ads and matching it with Google Ads reports, CRMs integrate this information automatically.

Work Management 165

Work Management CRM Marketing Management Allocation 165

Marketing Insider Group

JANUARY 21, 2025

Platforms like Facebook and Instagram will tell you about your followers’ demographics, behaviors, and preferences. This connection makes your blog posts more appealing and shareable. Learning About Your Readers You can learn about your audience using social media analytics tools.

Social Media 286

Social Media Media Content Work Management 286

Marketing Insider Group

DECEMBER 30, 2024

A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers. Statista reports that Facebook alone has over 2 billion daily active users , and reaching those people could be what propels your organization forward.

Social Media 173

Social Media Planning SEO Media 173

Webbiquity

JULY 30, 2024

And because the ads are on Meta, you can simultaneously run ads on Facebook. Visit his website to download free social media visual templates for Instagram, Facebook, Pinterest, and more networks. Mitt Ray is the founder of Social Marketing Writing.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Paid Search Agency 114

Paid Search Agency Cost Per Click Spending Cost Per Thousand 114

Marketing Insider Group

NOVEMBER 18, 2024

Facebook: A mix of everything, including videos, images, blog links, and event promotions. Instagram: Highly visual, ideal for brands showcasing products or lifestyle content. LinkedIn: Professional and business-oriented, perfect for B2B companies or personal branding.

Social Media 246

Social Media Ad Building Media Content 246

Webbiquity

NOVEMBER 23, 2024

Cross-Promote on Other Platforms Leverage the power of cross-promotion by sharing your Instagram posts on other social media channels like Facebook and Twitter. Some of these perks include high-quality likes from genuine Instagram users and targeted services, enabling you to connect with followers all over the globe.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

Marketing Insider Group

JANUARY 28, 2025

For instance, Instagram favors square or vertical visuals, while Facebook often uses horizontal formats. Align with Platform-Specific Requirements Each social media platform has optimal dimensions and design styles. LinkedIn, on the other hand, leans toward more professional and text-heavy designs.

Social Media 236

Social Media Paid Search Agency Ads Branding 236

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Facebook Ads: Evolving Strategies, Rising Costs What’s the latest in trends, costs, and strategies being deployed on Meta platforms (Facebook, Instagram, and Messenger)?

Social Media 325

Social Media Stats Marketing Report Paid Search Agency 325

Marketing Insider Group

OCTOBER 15, 2024

How to Maximize: Utilize audience insights from platforms like Facebook Ads and Google Ads to build detailed buyer personas and tailor your messaging accordingly. Why It’s Important: Targeted advertising ensures that your message is shown to people most likely to convert, reducing wasteful ad spend.

Paid Content 162

Paid Content Advertising Advertisements Paid Search Agency 162

Marketing Insider Group

NOVEMBER 22, 2022

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. We’ll list the required skills needed for each platform and the channels where the platform can publish your bot, such as Facebook or a Shopify store.

Business 353

Business Top of Funnel Paid Search Agency Advertising Mediums 353

SocialPilot

JANUARY 21, 2025

Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. Social Media Engagement Dashboard Imagine you just launched a new product and want to run a campaign on Instagram, Facebook, X/Twitter and more. By opening analytics of every platform?

Social Media 110

Social Media Analytics Media Examples 110

Sprout Social

NOVEMBER 4, 2024

The most popular social media platforms for customer care and commerce For their customer care and direct-from-social commerce, consumers turn to Facebook, Instagram and TikTok. Facebook: As the social network with the most global monthly users , the platform is also the top destination for customer service.

Social Media 119

Social Media Media Social Networks Urgency Marketing 119

Marketing Insider Group

OCTOBER 15, 2024

For example, social media users on Facebook, Instagram, and X (formerly Twitter) prefer shorter posts of around 100 characters maximum. Reference your primary personas to understand each group’s preferences, such as their: Preferred social media channels, whether Facebook, Instagram, X, or TikTok.

Tips 162

Tips Outreach Storytelling Paid Search Agency 162

SendX

SEPTEMBER 30, 2022

That's almost double the number of people on Facebook and triple the number of Instagram profiles. Did you know that there are 4.26 billion email users worldwide ? Who would have thought that something as simple as an email address could be so far-reaching and powerful?

Email Marketing 364

Email Marketing Profiling Facebook Marketing 364

Webbiquity

JUNE 20, 2023

With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. Facebook videos , when streamed live, help you provide a more casual and interactive approach to showcasing your B2B solutions.

Webinar Metrics 325

Webinar Metrics Demand Work Management Video Marketing 325

Webbiquity

NOVEMBER 25, 2024

Tailwind Tailwind’s social media and email marketing platform simplifies the entire process of marketing across Pinterest, Instagram, Facebook, and of course email. The Dates: Now through December 4th. Plan, write, design, and promote using powerful AI-based optimization tools.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Webbiquity

APRIL 19, 2022

Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Aura is a good example of community building with their Facebook group. They’ll recommend you because they honestly believe you are the best business for the job.

Ideal Customer Profiles 343

Ideal Customer Profiles Practices Case Study Case Studies 343

Sprout Social

OCTOBER 10, 2024

Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall. Today, about 83% of all social users have a Facebook profile. It remains the top choice for news and current events.

Social Media 120

Social Media Media Effectiveness Branding 120

SocialPilot

SEPTEMBER 5, 2024

The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies. Per our gathered data, the travel agency’s Facebook page thrives, underscoring its impact.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Oktopost

JANUARY 30, 2025

Use platform-specific tools like SRT files for Facebook or auto-captioning features on Instagram, and remember to edit your captions so theyre accurate and the timing is right. Facebook Facebook allows you to add alt text to images, ensuring visually impaired users can understand your content through screen readers.

Social Media 130

Social Media Media B2B Advertising Agencies 130

Martech

OCTOBER 18, 2024

DIg deeper: 8 tips on how to handle negative Facebook comments Don’t miss an episode of the MarTech.org podcast. In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp.

Paid Search Agency 120

Paid Search Agency Advertising Agencies CMO PR 120

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year.

Advertising Agencies 108

Advertising Agencies Advertising Advertisements Video Marketing 108

Marketing Insider Group

NOVEMBER 13, 2024

Social media platforms like Facebook, Instagram, and LinkedIn offer targeting features that allow advertisers to be extremely precise. Social platforms like Facebook and Instagram excel with visually driven content, making them ideal for creative ad formats such as carousel ads or short video clips.

Paid Content 130

Paid Content Planning Advertising Advertisements 130