6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its analytics capabilities. While Facebook discontinued Facebook Analytics on June 20, 2021, you can still get the marketing analytics you need using other tools.

Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Facebook may be the relative baby here, having been founded in 2004. Facebook has come under heavy fire for political manipulation, hate speech, and other antitrust issues. WINNER: Facebook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Introducing Facebook Page Analyzer And Facebook Pages

BuzzSumo

Competitive Analysis Content Marketing Influencer Marketing Social Media Marketing

12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

New Ways To Grow & Manage Facebook Groups via @sejournal, @MattGSouthern

Search Engine Journal

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage Facebook Groups appeared first on Search Engine Journal. Facebook News

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article.

How to Use Facebook Audience Insights for Content Creation

BuzzSumo

Social Media Marketing Facebook audience insights tool how to use Facebook audience insights

Meta Introduces Professional Mode For Facebook Profiles via @sejournal, @MattGSouthern

Search Engine Journal

A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. The post Meta Introduces Professional Mode For Facebook Profiles appeared first on Search Engine Journal. Facebook News

How to Optimize Facebook Ads to Skyrocket Your Conversions

Optinmonster

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. Why Your Facebook Ads Aren’t Working.

What Facebook’s “Meta” Rebrand Means for Marketers

Single Grain

On October 28, 2021, social media giant Facebook announced their decision to rebrand with a new name and a new vision: Meta. With the arrival of the new Meta rebrand , Zuckerberg is planning on re-centering Facebook around the pursuit of a new digital frontier.

How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. Content Marketing advertising Facebook Social MediaThey’re convenient to prospects.

Best Facebook Ads Agency: The Top 5 Choices for 2022

Single Grain

This is a list of best Facebook Ads agencies. In this listicle, not only have we curated the top five choices for a Facebook Ad agency, but you’ll also learn: What a Facebook Ads agency does. The benefits of hiring a Facebook Ads agency. What Is a Facebook Ads Agency?

Are Facebook Ads Right For You? Three Questions To Ask Before You Buy

Opt Intelligence

It’s true, just about everyone is on Facebook. This gives Facebook insight into what people like, and what they are likely to respond to next. Of course, Facebook is not without its flaws. Does Facebook fit your strategy? Video content is key for Facebook success.

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook.

6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. What are Facebook Shops and how do they work? by enabling checkout directly from Facebook. 6 Facebook Shop examples you can learn from.

Facebook Launches Audio & Video Calls For Businesses via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio & Video Calls For Businesses appeared first on Search Engine Journal. Facebook News

Using A Facebook Page vs Profile For Marketing Your Business via @sejournal, @brentcsutoras

Search Engine Journal

Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market. The post Using A Facebook Page vs Profile For Marketing Your Business appeared first on Search Engine Journal. Facebook

How to Set-Up a Small Business Facebook Page

Outbound Engine

While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials, it’s also extremely important to have a Facebook Business page. Here are a few reasons your business should be on Facebook: To be where the majority of your clients are.

Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads via @sejournal, @closedloop

Search Engine Journal

Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads appeared first on Search Engine Journal. Facebook Paid Media Strategy

How to Create & Optimize a Facebook Landing Page (WordPress)

Optinmonster

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Why You Need a Facebook Landing Page.

6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform.

Facebook AI Hunts & Removes Harmful Content via @sejournal, @martinibuster

Search Engine Journal

Facebook deployed a new AI technology that speeds up its ability to identify and remove harmful content The post Facebook AI Hunts & Removes Harmful Content appeared first on Search Engine Journal. Facebook News

Facebook Shutting Down Facial Recognition via @sejournal, @martinibuster

Search Engine Journal

Facebook announced it is shutting down it's facial recognition technology company-wide within weeks The post Facebook Shutting Down Facial Recognition appeared first on Search Engine Journal. Facebook News

Facebook Explains October 4 Outage via @sejournal, @MattGSouthern

Search Engine Journal

Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4. The post Facebook Explains October 4 Outage appeared first on Search Engine Journal. Facebook News

Could LinkedIn Destroy Facebook?

Biznology

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Ironically, less than two years later, people were creating profiles on Facebook with gusto. There are reasonable explanations: the economic downturn, Facebook’s assault on privacy, the blurring line between work and personal. The latest enhancements have taken a page from both Twitter and Facebook.

The News, According to Facebook

Contently

According to a 2017 study by the Pew Research Group , 45 percent of American adults get their news from Facebook. Facebook noticeably updated its algorithm earlier this year to prioritize content from friends and family over publishers. Facebook has already come under fire for perpetuating the spread of fake news , a problem the algorithm changes were supposed to fix. On Facebook, my feed is typically dominated by dogs.

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform.

How to Add a Facebook Activity Feed to Your Website (the Easy Way)

Optinmonster

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. In the end, both your website AND your Facebook page work together to scale your business. Facebook groups.

10 Tips for Facebook Ad Creative via @sejournal, @timothyjjensen

Search Engine Journal

Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples. The post 10 Tips for Facebook Ad Creative appeared first on Search Engine Journal. Facebook

Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. Although Facebook’s algorithm changes slowly cleared my feed of posts from publications I follow, all that sweet, sweet rat content has remained. To hold off extinction, some companies have turned to the Facebook group.

Facebook Launches Marketing Analytics Certificate Program via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. The post Facebook Launches Marketing Analytics Certificate Program appeared first on Search Engine Journal. Facebook News

How to Succeed with B2B Facebook Ads

Oktopost

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. What Are Facebook Ads? Are Facebook Ads Right for B2B?

Fun Twitter, LinkedIn, and Facebook background photos for email geeks

Litmus

They sit behind your profile picture on Twitter, LinkedIn, and Facebook and serve as prime real estate for you to show personality. How to change your Facebook cover photo. Tag us on Twitter , LinkedIn , Instagram , or Facebook. Social media background photos—a.k.a.

12 of the Best Facebook Tools for Growing Your Business

Hootsuite

Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. The same goes for managing your brand’s Facebook presence. Facebook publishing tools. Facebook native planner. Facebook Live.

7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads , which are not expensive, brands can post content to promote their services or products which helps them widen their reach, drive high-quality traffic to their website and boost conversion rates. 1) Optimize Shares and Likes on Your Facebook Ads.

12 Creative Facebook Carousel Ads Examples + Templates

Bannersnack

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads

10 Most Popular US Facebook Pages 2021

SocialBakers

Here’s a complete rundown of the best-performing Facebook pages in the US. Social Media News facebook facebook stats socialbakers analyticsFind out who’s bringing in the most interactions and learn what it takes to lead the way in engagement.

Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Marketers Now Using Facebook in New Ways. However, they may not be abandoning Facebook altogether.

14 Facebook Remarketing Strategies to Test via @sejournal, @hoffman8

Search Engine Journal

Here are 14 ways you can leverage Facebook to do this. The post 14 Facebook Remarketing Strategies to Test appeared first on Search Engine Journal. FacebookCompanies can always find ways to re-engage their prospects through remarketing.

Facebook Groups Can Designate Subject Matter Experts via @sejournal, @MattGSouthern

Search Engine Journal

In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert. The post Facebook Groups Can Designate Subject Matter Experts appeared first on Search Engine Journal. Facebook News