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Three Easy Ways to Boost Facebook Engagement

Opt Intelligence

Facebook continues to be the 800 pound gorilla of social media. Post to Stories Facebook loves to incentivize its new products, and Stories are it. They are very easy to setup, and the entire form field lives within Facebook itself. Facebook Tips Facebook Facebook Ads

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Three Reasons to Run Facebook Lead Ads

Opt Intelligence

One of the easiest, and often overlooked, is Facebook. Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products. Here are three reasons to try Facebook lead generation today. Facebook Has Scale.

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Facebook Marketing: An In-Depth Guide For Beginners via @sejournal, @BrianFr07823616

Search Engine Journal

The post Facebook Marketing: An In-Depth Guide For Beginners appeared first on Search Engine Journal. Facebook Social MediaAvoid blowing through your budget and use the world's most popular social media platform for your brand with this complete guide.

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The Most Under-Utilized Facebook Ad Product You Need to Know Now

Opt Intelligence

Facebook ads are a versatile marketing tool. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages. Why Facebook Ads? Facebook (or Meta) has a wealth of knowledge on its user base. Why Facebook Lead Ads?

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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Facebook may be the relative baby here, having been founded in 2004. Facebook has come under heavy fire for political manipulation, hate speech, and other antitrust issues. WINNER: Facebook.

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The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article.

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Facebook Ads Benchmarks: Optimize Your Facebook Spend

Metadata

In this data-backed guide, we’ll walk you through the most recent Facebook Ads Benchmark data. We’ll cover: The most popular CTAs on Facebook What is a good CTR for Facebook ads? The average CPC for Facebook What’s a good cost per result on Facebook?

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How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. The post How to Optimize Facebook Ads for Leads appeared first on Marketing Insider Group. Content Marketing advertising Facebook Social MediaThey’re convenient to prospects.

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How to Optimize Facebook Ads to Skyrocket Your Conversions

Optinmonster

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. Why Your Facebook Ads Aren’t Working.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook.

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6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its analytics capabilities. While Facebook discontinued Facebook Analytics on June 20, 2021, you can still get the marketing analytics you need using other tools.

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Meta Rolls Out 6 Updates To Facebook Groups via @sejournal, @MattGSouthern

Search Engine Journal

Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal. Facebook News

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Meta Introduces Professional Mode For Facebook Profiles via @sejournal, @MattGSouthern

Search Engine Journal

A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. The post Meta Introduces Professional Mode For Facebook Profiles appeared first on Search Engine Journal. Facebook News

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8 Facebook Marketing Tips To Revitalize A Boring Page via @sejournal, @rio_seo

Search Engine Journal

You've created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips. The post 8 Facebook Marketing Tips To Revitalize A Boring Page appeared first on Search Engine Journal.

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12 Creative Facebook Carousel Ads Examples + Templates

Bannersnack

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. Advertising Social Media facebook carousel ads

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The News, According to Facebook

Contently

According to a 2017 study by the Pew Research Group , 45 percent of American adults get their news from Facebook. Facebook noticeably updated its algorithm earlier this year to prioritize content from friends and family over publishers. Facebook has already come under fire for perpetuating the spread of fake news , a problem the algorithm changes were supposed to fix. On Facebook, my feed is typically dominated by dogs.

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Are Facebook Ads Right For You? Three Questions To Ask Before You Buy

Opt Intelligence

It’s true, just about everyone is on Facebook. This gives Facebook insight into what people like, and what they are likely to respond to next. Of course, Facebook is not without its flaws. Does Facebook fit your strategy? Video content is key for Facebook success.

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Facebook Enables New Ways To Make Money & Faster Payouts via @sejournal, @MattGSouthern

Search Engine Journal

Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. The post Facebook Enables New Ways To Make Money & Faster Payouts appeared first on Search Engine Journal. Facebook News

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Could LinkedIn Destroy Facebook?

Biznology

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Ironically, less than two years later, people were creating profiles on Facebook with gusto. There are reasonable explanations: the economic downturn, Facebook’s assault on privacy, the blurring line between work and personal. The latest enhancements have taken a page from both Twitter and Facebook.

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Monetize Facebook Reels With Overlay Ads via @sejournal, @brookeosmundson

Search Engine Journal

Facebook is expanding its ad monetization platform to Reels content. The post Monetize Facebook Reels With Overlay Ads appeared first on Search Engine Journal. Facebook NewsLearn about the new overlay ad formats available to content creators.

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Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. Although Facebook’s algorithm changes slowly cleared my feed of posts from publications I follow, all that sweet, sweet rat content has remained. To hold off extinction, some companies have turned to the Facebook group.

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Facebook Competitions: What You Need To Know via @sejournal, @kristileilani

Search Engine Journal

Before jumping into a Facebook competition, there are some things you should consider. The post Facebook Competitions: What You Need To Know appeared first on Search Engine Journal. Facebook Social Media

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How to Set-Up a Small Business Facebook Page

Outbound Engine

While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials, it’s also extremely important to have a Facebook Business page. Here are a few reasons your business should be on Facebook: To be where the majority of your clients are.

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Chartbeat: Facebook Instant Article Traffic Has Declined in Recent Months

RebelMouse

In May, when several of our partners notified us of a substantial drop in Facebook Instant Article (FBIA) traffic, we investigated mobile Facebook traffic across the Chartbeat network to find out if these were isolated incidents or indicators of a greater shift in platform or reader behavior.

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What Facebook’s “Meta” Rebrand Means for Marketers

Single Grain

On October 28, 2021, social media giant Facebook announced their decision to rebrand with a new name and a new vision: Meta. With the arrival of the new Meta rebrand , Zuckerberg is planning on re-centering Facebook around the pursuit of a new digital frontier.

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What are Facebook collaborative ads?

Excelsior Research

What are Facebook collaborative ads? What is Facebook collaborative ads? What are Facebook collaborative ads? Facebook is world’s most used social networking app. Therefore, managing the business using Facebook is beneficial. What is Facebook collaborative ads?

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New Ways To Grow & Manage Facebook Groups via @sejournal, @MattGSouthern

Search Engine Journal

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage Facebook Groups appeared first on Search Engine Journal. Facebook News

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6 Powerful Tips to Promote Your Brand On Facebook

Scoop.it!

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. But simply using Facebook for the sake of using it doesn’t help you get the results you want. Join Different Facebook Groups.

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Introducing Facebook Page Analyzer And Facebook Pages

BuzzSumo

Competitive Analysis Content Marketing Influencer Marketing Social Media Marketing

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6 B2B Facebook Profile Hacks

Marketing Insider Group

The whole world knows what Facebook is. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity. And data privacy issues aside, there’s not much that has tarnished its brand. Because of this, it’s a perfect channel for business, even B2B businesses. […].

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7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads , which are not expensive, brands can post content to promote their services or products which helps them widen their reach, drive high-quality traffic to their website and boost conversion rates. 1) Optimize Shares and Likes on Your Facebook Ads.

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Facebook Launches Audio & Video Calls For Businesses via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio & Video Calls For Businesses appeared first on Search Engine Journal. Facebook News

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How to Use Facebook Lookalike Audiences [2023 Guide]

Hootsuite

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria.

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Amplify Your Facebook Group With These 7 Marketing Ideas via @sejournal, @IngridPAdames

Search Engine Journal

Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing Ideas appeared first on Search Engine Journal. Facebook Social MediaDon't underestimate the importance of strong communities.

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Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. To be clear, this change isn’t just going to hurt publishers and marketers trying to reach audiences on Facebook. It could be apocalyptic for Facebook.

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Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Marketing

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. Here are some of the ways a Facebook Group can help you forge a better relationship with your members.

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Fun Twitter, LinkedIn, and Facebook background photos for email geeks

Litmus

They sit behind your profile picture on Twitter, LinkedIn, and Facebook and serve as prime real estate for you to show personality. How to change your Facebook cover photo. Tag us on Twitter , LinkedIn , Instagram , or Facebook. Social media background photos—a.k.a.

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. For Facebook, 28 billion people log on daily , an 18% increase year over year. On Facebook, people share almost every conceivable detail of their lives.

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Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Marketers Now Using Facebook in New Ways. However, they may not be abandoning Facebook altogether.

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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?