How to Optimize Facebook Ads for Leads

Marketing Insider Group

Facebook lead ads have a special appeal that makes them an ultra useful lead generation tool. Basically, instead of just using Facebook to try and siphon users to your website’s landing […]. Content Marketing advertising Facebook Social Media

6 B2B Facebook Profile Hacks

Marketing Insider Group

The whole world knows what Facebook is. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity.

17 Stellar Stats and Facts for Facebook Fans

Webbiquity

Facebook is, for marketers of all types, the social network that can’t be ignored. From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. Even defense contractor Lockheed Martin has a Facebook page.

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Improve Your Facebook Sales With These 10 Tips

Webbiquity

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Share All Your Content On Facebook. ” Take Advantage Of Facebook Sales Tools.

Why Your Company Needs a Facebook Group

Contently

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group.

4 Fast Facts About Facebook Lead Generation

Opt Intelligence

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads.

Are you missing these Facebook features for marketers?

Biznology

Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may not. Here are 8 ways you may have missed to tap into Facebook advertising.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. To be clear, this change isn’t just going to hurt publishers and marketers trying to reach audiences on Facebook.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

How to Add a Facebook Admin

Go Beyond SEO

While there are several different roles within a Facebook business page, the Admin role has the most access and authority of all the roles. The post How to Add a Facebook Admin appeared first on GoBeyond SEO.

Facebook, Privacy, and the Future of Personalization

Customer Experience Matrix

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. Here are some developments on the Facebook / Walled Garden / Privacy fronts that you might have missed.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

Facebook Me

Salesfusion

The post Facebook Me appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook.

Quiz: How Much Do You Know About Facebook?

Contently

The post Quiz: How Much Do You Know About Facebook? Social content distribution facebook quiz social media videoCould you be the world’s greatest social media manager? appeared first on The Content Strategist.

Why does Facebook want to build a phone?

Biznology

Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone?

Marketing Technology Needs to be Facebook-ized

Webbiquity

And Be Like Mark: Take the Facebook Approach. Think about Facebook for a moment. Marketing technology has come a long way since the fictional Harry Crane got a mainframe installed at Sterling Cooper.

Study: Teenagers Are Now Facebook’s Kryptonite

Contently

Just a few years ago, Vice would’ve wanted my article distributed on Facebook and Twitter. Most teenagers I’ve spoken to only have a Facebook because their sense of internet identity depends on it. So what’s taking teens away from Facebook?

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Last week, the world got wind of the biggest Facebook algorithm change in years. data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 For content marketers, Facebook’s biggest value is as a paid distribution network.

Facebook Ads Misconceptions You Should Correct Now

Spiralytics

Due to its low cost and advanced targeting, many businesses try Facebook advertising to achieve their branding and sales goals. Some even discontinue using Facebook ads thinking that it does not work for them. Facebook Advertising

A Night at the Facebook Hotel

Contently

Welcome to the Facebook Hotel!” I AM LEAVING THE FACEBOOK HOTEL TO LEAD A MORE MEANINGFUL, MONASTIC LIFESTYLE,” I announced to no one in particular. If I was stuck at the Facebook Hotel, I might as well join the masses. Social algorithm facebook fake news humor

How to Use Facebook Ads to Distribute Your Content

Content Marketing Institute

However, Facebook is one of the most powerful. Promoting your content on Facebook doesn’t have to break the bank. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. Use the data to inform your paid Facebook content promotion.

6 B2B Marketing Lessons Facebook Taught Us

Oktopost

There’s no doubt that Facebook is a force to be reckoned with. The tactics Facebook has used […]. B2B Marketing Facebook Marketing Strategy Social SellingA meteoric growth, combined with a successful acquisition strategy, made it a social powerhouse, with 2.2 billion monthly active users. But lately, it hasn’t been smooth sailing for the social giant, which faced growing privacy and misuse concerns.

People Trust Facebook Less Than Congress

Contently

Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind.

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Important Announcement: Facebook Publishing Changes

Oktopost

In April 2018, Facebook announced critical product updates to ensure the privacy and security of their users. In one of the upcoming updates, which takes effect on August 1, 2018, Facebook will deprecate publishing to […]. Inside Oktopost employee advocacy FacebookAs part of its announcement, some changes have already been enforced while others will come into effect in the near future.

How Facebook Could Force Brands to Pivot to Video

Contently

According to new data analysis from BuzzSumo , Facebook could eventually force all companies to invest in video, meaning those that get comfortable with the medium now would have a distinct advantage over everyone else. Facebook Live bullied away competitors like Snapchat and Periscope.

4 Killer Facebook Hacks You Should Be Using

Marketing Insider Group

If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day.

Facebook’s Algorithm: 3 Must-Know Changes

Modern B2B Marketing

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger. directly through their Facebook messenger app.

Paid Social: Facebook Ad Spend Slows in Q4 While Instagram Investment Grows

KoMarketing Associates

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year. Facebook vs. Instagram for Marketing. This highlighted the edge Instagram has over Facebook for marketing purposes.

Facebook Business Manager: The Ultimate Guide

Hubspot

It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them -- all in one place.”. What is Facebook Business Manager? Facebook Business Manager isn’t tied to your personal account.

5 Ways to Target Branded Facebook Content

ActiveDEMAND

According to Pew Research, an incredible 68 percent of Americans are Facebook users, making it an incredibly useful marketing platform. Service providers, like wedding photographers, funeral home operators, and movers, can use Facebook to find the audiences likely to be most interested.

Facebook + Automation = Success

Lead Liaison

With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. What is Facebook Pixel? One great tool comes from Facebook itself, which is the Facebook Pixel. How to Combine Facebook Advertising with Automation.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Making dynamic updates to Facebook ads.

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What is a Facebook Pixel? [Easy Guide]

Hubspot

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. The social network’s algorithm update will move tectonic plates in the Facebook marketing world. What is a Facebook Pixel? What Actions Can a Facebook Pixel Track?

Navigating the Latest Facebook Algorithm

Modern B2B Marketing

Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users.

How to Generate Leads Using Facebook (Without Ads)

Marketing Insider Group

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

Is Facebook in Danger of Becoming the Next Taboola?

Contently

For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. Yet on Facebook, that scenario is turning into the norm.

Facebook MythBusters

Buzz Marketing for Technology

Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Tags: Facebook