PR Strategy: How to Make Journalists Happy

B2B PR Sense

That's a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what's wrong with the other. Only 63% said that the public has lost trust in the media.

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PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. Why Every Brand Needs PR Measurement. Social Media.

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. The 5 Timeless Tactics of PR.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. It requires a well thought out PR strategy and flawless execution to be effective. Let's identify these areas, explain how you can solve the issues -- and create a winning PR campaign. Wrong Media Contacts.

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How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. of highly qualified leads, including media. content marketing, social media) used to. 1How B2B Marketing.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms of PR trends 2019. Traditional Media Wanes, Brand Journalism Rises. "

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23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR.

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The Social Media PR Battle

Webbiquity

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Is your business prepared to avoid a PR nightmare if a customer utilizes social media?

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PR’s “Big Lie” is Alive and Well

Marketing Craftmanship

The “Big Lie” in this sales pitch is that no journalist will ever cover a topic because they know your PR rep. Further, any PR rep who pitches stories to journalists based relationships is unlikely to have those relationships for very long. Have you worked with a PR firm before?

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Get social PR right. Social Media Today ).

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. 10 Myths That Can Stand in the Way of a Profitable PR Campaign. PR Strategy

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8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Now that social media is no longer the new kid on the block, myths have begun to grow up around it. Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Let's Obliterate the Myths Surrounding B2B PR and Social Media. Interact with media.

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Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

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Book Review: Social PR Secrets

Webbiquity

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Another core element of social PR is having an online newsroom on your corporate website.

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. What role does PR play in this?

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. At Onalytica we have been looking closely at the transformation of PR as we know it. PR News.

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy.

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

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How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now?

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5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach. Top B2B PR Mistakes to Avoid [Infographic].

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. If you want a PR agency that will fit your needs, specify what your needs are. What do you want to accomplish with your B2B PR?

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How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. Where is PR headed? PR constantly evolves as new products develop and new trends emerge. PR constantly evolves as new products develop and new trends emerge CLICK TO TWEET. Earned Media Fades in Importance.

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The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. 10 Press Release Best Practices That Will Skyrocket Your PR. Despite being the whipping boy of PR, press releases done right are effective. B2B PR Tips and Trends

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B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at the top of the funnel. And PR plants seeds for nurturing.

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. 10 Simple Strategies to Boost Your B2B PR Campaign.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. These agencies can help you to establish valuable back links that will boost your PR efforts.

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10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

PR and thought leadership strategy go hand in hand. Let’s now take a look at 10 ways you can boost your thought leadership PR and build a truly phenomenal record of leadership within your industry. Be prepared to engage effectively with the media. PR Strategy

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B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Cision released its 2018 Global State of the Media Report and MuckRack and The Zeno Group joined forces to create their report, The State of Journalism Today.

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Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR?

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Upgrade content calendar with PR.

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5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. How to Develop Your Own Successful PR Strategy. Use such programs as Google Analytics or AirPR to measure your PR efforts. PR Measurement: 10 Important Metrics That You Need to Monitor.

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Counting Media Clips is a Zero Sum Game. Fire your PR firm in 2014.

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Six PR Lessons from Game of Thrones (*Spoiler Alerts*)

SmartBug Media

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out.

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PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. PR has made a big difference for many budding businesses.

Are you making these common PR mistakes?

Biznology

Press releases are a popular tactic to gain media attention for your brand. Remember that the media professionals you are trying to reach are very busy and read thousands of headlines a day. The post Are you making these common PR mistakes? Image Credit: Isentia.

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How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. This methodology has some hard-hitting principles that can be grafted onto the public relations process to create a more effective PR strategy. How Can You Use Growth Hacking in Your Startup PR Strategy? PR and Marketing for Startups

Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Learning to Live With Employee Opinion.

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PR: Crisis Communications 101 for B2B Companies

Golden Spiral

I recently interviewed Matthew Stotts, partner at Tenor PR , which provides strategic communications for VC firms, private equity, and other financial entities. Examples include: financial malfeasance or an extramarital affair getting splashed all over social media, systemic crises (e.g.,

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