Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Social Media Engagement.

PR 258

PR Paid Search Agency Marketing Analytics Tools SERP 258

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) This is a sign the media has become democratized. The ad’s virality wasn’t a complete surprise.

PR 90

PR Planning Advertising Agencies Work Management 90

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks.

Social Media 363

Social Media Media Guidelines PR 363

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 261

Link Building PR Lead Ranking Lead Scoring 261

Webbiquity

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 296

Social Media Marketing Management Media Guidelines 296

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 131

Social Media Marketing Budget Social Marketing Marketing & Strategy 131

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 324

Social Media Work Management Marketing Management Media 324

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on. YouTube got started in 2005.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Webbiquity

APRIL 8, 2025

As noted here previously in How AI Results are Impacting Organic Search Traffic and What You Can Do About It , optimizing for AI requires a combination of traditional SEO and PR practices, stepped up content marketing, branding, and content distributionin other words, web presence optimization (WPO). Be active and engaging on social media.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Walker Sands

APRIL 8, 2025

As Generative AI and large language models (LLMs) become more deeply integrated into how people search for and consume information, AI platforms have been aggressively pursuing deals with media organizations to gain access to their content.

PR 52

PR Marketing AI Lead Ranking Paid Search Agency 52

Oktopost

OCTOBER 7, 2024

While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has emerged as a highly effective tool for companies and individuals looking to position themselves as thought leaders and drive public relations (PR) objectives. LinkedIn provides an easy way to build meaningful relationships with these key media players.

PR 62

PR Linkedin Advertising Channels Marketing AI 62

Marketing Insider Group

MAY 13, 2025

Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. Embedding videos in your blog posts, sharing clips on social media, and optimizing your YouTube channel are all smart ways to boost your visibility and reach.

Organization 176

Organization Lead Ranking Lead Scoring Link Building 176

Walker Sands

FEBRUARY 3, 2025

TL;DR: weve developed a methodology to help answer this question: how likely is your earned media content to influence a Gen AI prompt response? Of course, comms professionals are quickly recognizing the role earned media has to play in training LLMs and ultimately informing and influencing those on the other end of the search.

Domain 64

Domain PR B2B Public Relations 64

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.

Social Media 116

Social Media Analytics Cost per Acquisition Media 116

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott.

PR 40

PR Social Media Ad Building Media 40

Navigate the Channel

NOVEMBER 5, 2024

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2025 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Brandpoint

SEPTEMBER 13, 2024

Getting your message out there in the media, attracting new customers, bolstering your brand (or rebranding it), connecting with people, increasing sales — it’s the holy grail for marketers and PR pros. But when it comes to paid media, it can be confusing. We specialize in paid media, with a twist. Is it credible?

PR 62

PR Distribution Advertorials Mobile Advertising 62

Webbiquity

NOVEMBER 19, 2024

Not surprisingly, social media posts, webinars, and video are all near the top of the list. A question which would have been interesting but wasn’t asked is which social media platforms (beyond LinkedIn) are most impactful, now that X/Twitter is losing some traction and audience. What Content Formats are Most Influential?

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Twitter is still the second-best social media platform for B2B marketing …at least for now.) What are B2B eCommerce Marketing Tactics?

eCommerce 312

eCommerce Social Media Tactics B2B Marketing 312

Animalz blog

JULY 16, 2024

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. Jess explains how she uses both disciplines to tell stories across owned, earned, and paid media. Just how intertwined content and PR are.

PR 57

PR Paid Search Agency B2B Thought Leadership Press 57

Marketing Insider Group

NOVEMBER 8, 2021

A collection of all their social media mentions are clustered together and categorized by common words based on volume of usage. This will give you an analysis of the topics, trends, key words, phrases, and hashtags they are discussing publicly on social media. Media Analysis is Not Just for PR.

Buyer's Journey 363

Buyer's Journey PR Content Analysis 363

Martech

JULY 26, 2024

Stagwell is adding the influencer capabilities to its Stagwell Marketing Cloud’s PRophet Comms Tech Suite of tools for PR and marketing professionals. million creators, including 90 percent of influencers around the world with more than 1 million social media followers. Why we care: Influencer marketing is now big business.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Acquisitions Ad Agencies 113

Oktopost

NOVEMBER 20, 2024

However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. What is social media reputation management?

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

Viral Marketing 132

Viral Marketing Research Content Trigger Marketing 132

Martech

OCTOBER 18, 2024

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response.

Paid Search Agency 123

Paid Search Agency Advertising Agencies PR CMO 123

Webbiquity

JANUARY 26, 2021

Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence. In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising). Earned media (press / media relations, influencer marketing ).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SmartBrief - Marketing

JULY 30, 2024

Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues. Many marketers still consider Reddit an enigma.

Advertising Agencies 132

Advertising Agencies Paid Search Agency API Opinions 132

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Most B2B firms are seeking the WRONG kind of earned media. It should be the most important metric.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Walker Sands

AUGUST 6, 2024

In fact, most companies are trying to contribute to similar media conversations, ranging from AI innovations to the skills shortage to generational differences in the workforce. For most B2B brands, media relations is an important channel. Prioritizing data-driven PR campaigns can be what sets your brand apart.

Paid Search Agency 81

Paid Search Agency Marketing Management Marketing & Strategy Marketing Strategy 81

Martech

OCTOBER 21, 2024

But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. Social media : The play-by-play commentators. PR and media relations : Broadcasters extending your reach. The result? Demand gen : The scorekeepers.

Conference 114

Conference PR Paid Search Agency Marketing Proposals 114

Martech

SEPTEMBER 19, 2024

For example, my company works with law firms that require PR tied to their working cases and new legislation. How can a PR professional write a pitch based on a court transcript if that transcript’s accuracy can’t be trusted? Misunderstandings also have grave implications for other industries. Phrasing and terminology need to be exact.

Marketing AI 134

Marketing AI B2B B2B Thought Leadership PR 134

Webbiquity

OCTOBER 4, 2022

Broadcast media. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Affiliate sales support independent media. Sales-generated leads. Outbound calling.

Paid Content 336

Paid Content Paid Search Agency Advertising Agencies Planning 336

Ahrefs

OCTOBER 20, 2024

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both… Here are five real-world PR … Read more ›

PR 116

PR Examples Template Campaigns 116

Marketing Insider Group

JUNE 24, 2020

It also helps you to get links and mentions in social media and traditional media. Being mentioned in media publications also brings legitimacy to your brand, increases customer trust, and can be a big boost for SEO too. Investing in content marketing can be a very affordable form of PR too. Get Serious About Social.

Work Management 328

Work Management Marketing Management Brand Identity Branding 328

The Forward Observer

MAY 17, 2024

Social Media Explained 3.0: Social Media Explained 3.0 ” The book provides insights into how social media fits into the modern marketing eco-system, including: How social media strategy has dramatically changed. This is Social Media Explained. Mark Schaefer is the King of The Marketing Book Podcast!

Social Media 194

Social Media Social Marketing Media Case Studies 194

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. UGC leverages the voices and experiences of real people to promote your brand.

User-Generated Content 173

User-Generated Content PR Word of Mouth Viral Marketing 173