Trending Sources

How to Use SWOT Analyses for Smarter Content Strategies

Hubspot

One way to analyze both internal and market conditions is through a content SWOT analysis. In this post, I''ll walk you through the basics of a content SWOT analysis and show you how you can use one in next year''s planning process. How to Do a Content SWOT Analysis.

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SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people.

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1-Page SWOT Analysis with Action Items

B2B Marketing Traction

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. Do you use a SWOT analysis for your business or for your clients?

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented. Tweet.

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B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool

B2B Lead Generation Blog

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K.

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg

In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats.

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Oracle Selected as Strong Leader Among Digital Marketing Platforms

Modern Marketing

The Ovum Decision Matrix further reviews each vendor with a radar diagram and a SWOT Assessment. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16.

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The #1 Step To Take To Create B2B Marketing Goals

The Forward Observer

You might have noticed that the last four items are the classic SWOT categories. Doing a SWOT analysis is a good way to get a deeper understanding of your company''s place in your industry.

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True Story: Without a marketing plan, he planned to fail!

ViewPoint

First there is an assessment of the strengths and weaknesses, opportunities and threats (SWOT). The SWOT was completed in about five hours; the goals, objectives, strategies, and tactics followed in another 4-5 hours. My point is this: if you haven’t done a SWOT analysis in a few years, do one. As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.”

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) You can also download our SWOT analysis template.

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7 Steps to Brilliant B2B Marketing [Part 1]

LEADership

To gain a competitive edge, make sure that you have a clear target audience, develop a detailed SWOT analysis of your current marketing, build a business case using sales funnel and LTV models. B2B marketing is a machine with different moving parts.

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Delivering the ‘Marketing’ in Marketing Automation

Fathom

Starting with a SWOT Analysis. Creating a marketing automation strategy can get complicated. There are a variety of tools and features available that you can utilize within each platform.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

What About SWOT Analysis? Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. The big problem with SWOT analysis?

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How to Find Killer Topics for Blog Posts

Webbiquity

One method is to use strength-weakness-opportunity-treat (SWOT) analysis. The SWOT model , developed at Stanford University back in the 1970s, is commonly used in strategic business planning; but it can also be valuable for developing blog post topics.

B2B prospecting data just keeps getting better

Biznology

Company SWOT analysis (OneSource). (Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.

The Strategic Planning Checklist for Content Marketers

ScribbleLive

Do a basic SWOT analysis, then use tools such as Buzzsumo and Moz to validate your qualitative research. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land? Nowhere close to the mark.

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5 Ways to Create Added Value for Customers

Vertical Response

For small and medium businesses, the Four Cs model , Brand Essence Wheel , and SWOT Analysis tool will help you develop your brand’s value statement, define your unique selling point, and even forecast customer demands based on market trends.

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4 Uncommon Ways to Help New Customers Discover Your Business

Vertical Response

Incorporate useful marketing theory tools such as SWOT Analysis and The Brand Wheel in your initial analysis to gain a stronger understanding of where the essence of your brand is now and where it should go. A growing customer base is critical to any thriving business.

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the right objectives and KPIs for that plan, brainstorm content ideas and map these across your funnel, and create a timeline for your content plans.

Google & Social: A Cautionary Tale

Vertical Response

If you are going after a market with firmly established leaders, identify some of the pain points that users are facing (using SWOT analysis , BCG or McKinsey matrices…) and launch a product that serves unmet needs in order to carve out unique market share.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Company SWOT analysis (OneSource). The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Do a SWOT analysis. Everybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales.

Are You an Accidental B2B Marketer?

B2B Marketing Traction

Blue Ocean Strategy, SWOT, Voice of the Customer, Marketing Personas are all strategic marketing tools that can get you out of accidental and into strategic mode when it comes to your marketing plan. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.”

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Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)

Act-On

This should be nothing new; just a good reminder to consider all the business table stakes when developing a product (SWOT analysis, first/second/thirds, scenario planning and so forth). When marketers consider the Internet of Things, they’re likely to see a ton of opportunities (and the cash rewards those may bring).

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Here’s Your Pre-Launch Checklist for Researching Account Insights in ABM

Engagio

Before an American spaceflight mission begins, in flight controllers monitoring various systems are checked against a rigorous pre-launch checklist. At NASA, this responsibility falls to the Nasa Test Director (NTD).

The Importance Of Goal-Directed Behaviors To Buyer Personas

B2B Marketing Insider

This comparable options perspective spawned comparable competitive analysis on product criteria, buying criteria, SWOT analysis, Key Performance Indicators, Key Success Factors, Win/Loss analysis, Objections Handling, and more. In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing.

A Primer on Sales Competitive Battle Cards

The Effective Marketer

Some people like to do SWOT analysis that show for each competitor strength how you should respond, for each weakness how to exploit, etc. Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing.

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The end of marketing as we know it

grow - Practical Marketing Solutions

A SWOT analysis for Pete’s sake? One of my strategic partners bought me one of these Cisco umi devices. It’s kind of like high-definition Skype for a big screen TV. He thought it would be useful for our long distance collaboration.

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Discover Where Your Competitors Are Beating You Online

Hubspot

Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. But do you really know how your company compares to your competitors?

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How Savvy Marketers Harness Social Data for Product Development

Hubspot

Another method is to analyze competitor moves and offerings in the context of a traditional strength, weakness, opportunity, and threat analysis (SWOT). Just a refresher on a SWOT analyses: Strengths: What internal assets or behaviors give your business an advantage in the marketplace?

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How to Create a Customer-Driven Content Strategy | SMX West 2017

KoMarketing Associates

Here are a few resources: Keyword SWOT analysis: Finding your content opportunities. Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it.

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Book Review: Marketing in the Round

Webbiquity

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets.

Growth Strategy for Professional Services Firms

Hinge Marketing

There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. We’ve all been to this strategic planning retreat. Sound familiar? At the end of the day, the group has negotiated a growth strategy that keeps everyone happy.

Webinar Recap: 5 Steps to Build Your 2014 Marketing Plan

Hinge Marketing

Conduct a SWOT analysis, set clear goals, look at your current strengths and capabilities, and determine potential growth areas. This week’s webinar tackled the topic of marketing planning. If you missed it, you can download the recording and slides.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

Does Your Brand (Gulp) Suck? How to Tell, and How to Fix It

Hubspot

A traditional SWOT analysis may seem like a thing of the past and totally out-of-date, but it can provide insight into some key elements you need to reestablish and excel your brand. This post originally appeared on Insiders , a new section on Inbound Hub.

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