A SWOT for Your B2B Marketing Automation Strategy

Act-On

Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.

SWOT 192

A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT-ing may seem a bit old school, but the exercise still has great significance in 2019. SWOT Analysis Revisited. A SWOT-ing Guide for Content Marketers.

SWOT 86

1-Page SWOT Analysis with Action Items

B2B Marketing Traction

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. Do you use a SWOT analysis for your business or for your clients?

SWOT 166

How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and Starbucks. What is a SWOT analysis?

SWOT 76

What Is a SWOT Analysis in Marketing and How it Helps to Boost Sales

Outbrain

You do a SWOT analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats, and conducting a SWOT analysis means you’ll be researching and delving into each of these areas of your business as a whole, or in relation to specific areas of your business, such as marketing.

SWOT 36

How to Use SWOT Analyses for Smarter Content Strategies

Hubspot

One way to analyze both internal and market conditions is through a content SWOT analysis. In this post, I''ll walk you through the basics of a content SWOT analysis and show you how you can use one in next year''s planning process. How to Do a Content SWOT Analysis.

SWOT 78

A STEP-BY-STEP Guide to creating a SWOT Analysis for your brand strategy

Altitude Branding

A SWOT Analysis. WHAT IS A SWOT ANALYSIS? A SWOT analysis of your brand strategy would give you an idea about the strengths (S), weaknesses (W), Opportunities (O), and threats (T) of your brand’s ability to dominate the market. SWOT ANALYSIS EXAMPLE.

SWOT 60

B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool

B2B Lead Generation

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K.

SWOT 156

Getting back to marketing basics

Biznology

While their excitement about their product and/or service may help them move forward against all odds, a realistic understating of the market or a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) might enable them to be more effective in driving their business forward.

SWOT 187

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented. Tweet.

SWOT 171

How to Find Killer Topics for Blog Posts

Webbiquity

One method is to use strength-weakness-opportunity-treat (SWOT) analysis. The SWOT model , developed at Stanford University back in the 1970s, is commonly used in strategic business planning; but it can also be valuable for developing blog post topics.

SWOT 219

Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

Marketing Action

Perform a SWOT analysis to compare how your client’s company is performing against their competitors. Agency agency gap analysis marketing agency marketing programs swot analysis

Delivering the ‘Marketing’ in Marketing Automation

Fathom

Starting with a SWOT Analysis. Creating a marketing automation strategy can get complicated. There are a variety of tools and features available that you can utilize within each platform.

SWOT 106

The #1 Step To Take To Create B2B Marketing Goals

The Forward Observer

You might have noticed that the last four items are the classic SWOT categories. Doing a SWOT analysis is a good way to get a deeper understanding of your company''s place in your industry.

SWOT 257

True Story: Without a marketing plan, he planned to fail!

ViewPoint

First there is an assessment of the strengths and weaknesses, opportunities and threats (SWOT). The SWOT was completed in about five hours; the goals, objectives, strategies, and tactics followed in another 4-5 hours. My point is this: if you haven’t done a SWOT analysis in a few years, do one. As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.”

Plan 202

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

SWOT 132

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

SWOT 132

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Fear isn’t a luxury the CMO can afford. Neither is hesitation.

CMO 204

ralph lauren for womens pastas are variations on classics

Avitage

He never looked in discomfort using one eye, and swotted rapid bowlers without difficulty. “Jason Wu has established himself Louis Vuitton Outlet ukmong this generation’s most talented designers, and we’re thrilled to have him as our next St. Regis Connoisseur,” stated Paul James, Global Brand Leader for St. Regis Hotels Resorts plus the Luxury Collection.

SWOT 120

The innings earned him a berth for your Caribbean tour

Avitage

He never looked in discomfort using one eye, and swotted rapid bowlers without difficulty. Like his father, Pataudi couldn’t Nike Shoes canadaget a century on debut but achieved his maiden ton, an elegant 103, in the third Test against England to setup a 128run win in Chennai. The innings earned him a berth for your Caribbean tour. So open that closet door and assess your Nike Shoesstock. Find pairs of shoes you love, look for bright colors, and prints, anything goes.

SWOT 120

5 Tips for Creating an Effective and Easy Annual Marketing Plan

ClickDimensions

A SWOT analysis is a simple and straightforward way to paint a picture of the year ahead. Creating a SWOT analysis can help you uncover any internal or external factors that could impact your marketing strategy in the year ahead. Can you believe it?

SWOT 60

Essential Market Research Techniques to Create an Effective Marketing Strategy

Albacross

SWOT Analysis: SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Surviving in a competitive market involves taking effective measures to ensure that you stay ahead of your competition.

How to Brainstorm New Interactive Content Ideas

SnapApp

Do a SWOT Analysis. A SWOT Analysis helps you take stock of your current approach to content and identify the places you could use some work. Make a list of the strengths, weaknesses, opportunities, and threats (SWOT) facing your approach.

How To Set 5, 10 and 15-Year Goals For Your Business?

Hatchbuck

Step up your Strengths, Weakness, Opportunities and Threats (SWOT) analyses. Your SWOT analysis might identify this as an opportunity for you: You could subscribe to a technology like this, too, and gain a competitive advantage over the firms that are not using it. Not long ago, coming up with a five, 10 or 15-year plan for your business was a pretty straightforward process. In fact, if you didn’t have plans like these in place, you were probably falling behind.

SWOT 72

KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

Keyword SWOT Analysis: Finding Your Content Opportunities via Search Engine Land. It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives.

Review 210

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg

In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats.

SWOT 170

Oracle Selected as Strong Leader Among Digital Marketing Platforms

Modern Marketing

The Ovum Decision Matrix further reviews each vendor with a radar diagram and a SWOT Assessment. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16.

SWOT 286

How to Create a Customer-Driven Content Strategy | SMX West 2017

KoMarketing Associates

Here are a few resources: Keyword SWOT analysis: Finding your content opportunities. Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it.

SWOT 214

Are You an Accidental B2B Marketer?

B2B Marketing Traction

Blue Ocean Strategy, SWOT, Voice of the Customer, Marketing Personas are all strategic marketing tools that can get you out of accidental and into strategic mode when it comes to your marketing plan. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.”

SWOT 144

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Company SWOT analysis (OneSource). The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists.

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.”

Being Different B2B Marketers

TaylorMadeIn KEW

Perform a personal SWOT analysis, understand your strengths and be brutally honest about the areas that you need to improve and what further knowledge you need. Your SWOT analysis will highlight those areas for further learning.

The Strategic Planning Checklist for Content Marketers

ScribbleLive

Do a basic SWOT analysis, then use tools such as Buzzsumo and Moz to validate your qualitative research. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land? Nowhere close to the mark.

Plan 201

Here’s Your Pre-Launch Checklist for Researching Account Insights in ABM

Engagio

Before an American spaceflight mission begins, in flight controllers monitoring various systems are checked against a rigorous pre-launch checklist. At NASA, this responsibility falls to the Nasa Test Director (NTD).

SWOT 81

B2B prospecting data just keeps getting better

Biznology

Company SWOT analysis (OneSource). (Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.

The Importance Of Goal-Directed Behaviors To Buyer Personas

Marketing Insider Group

This comparable options perspective spawned comparable competitive analysis on product criteria, buying criteria, SWOT analysis, Key Performance Indicators, Key Success Factors, Win/Loss analysis, Objections Handling, and more. In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing.

Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)

Act-On

This should be nothing new; just a good reminder to consider all the business table stakes when developing a product (SWOT analysis, first/second/thirds, scenario planning and so forth). When marketers consider the Internet of Things, they’re likely to see a ton of opportunities (and the cash rewards those may bring).