Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. PR-Related Tasks.

An Open Letter to Public Relations Professionals

B2B PR Sense

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do. As noted in the 2018 Global Communications Report , "PR executives predict a decline of resources devoted to earned media over the next five years, as owned and paid media budgets continue to grow.".

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What Is Public Relations?

ClearVoice

What is public relations? Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Public relations builds awareness and positive impressions.

PR's Public Relations Crisis: How to Fix It

B2B PR Sense

The same study found that a fair amount of business executives did not understand what PR is, starting with what it stands for -- public relations. When asked, many guessed that it stood for public remit, press release, press relations or protecting reputation. The Voice of the Media. Next we turn our attention to the image that PR has among media outlets. But, on the flip side, PR pros aren't innocent in this battle with the media.

A Public Relations Case for Digital Marketing

Biznology

Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. She blithely told me: “Social media is just another bow in our marketing quiver.”. Photo credit: Lynn Friedman. What is the future of digital marketing?

Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. We might compare public relations with shooting an arrow. The winds of PR often change with new public relations tactics and trends that affect the industry. Handpicked Related Content.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. Handpicked Related Content.

Your Brand Reputation and Public Relations

Stevens & Tate

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. As such, digital public relations are essential for improving and maintaining your brand reputation. The Benefits Of Digital Public Relations.

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The tip of Mobil’s public relations spear was guided by Herb Schmertz, who served as Vice President of Public Affairs under Warner (and whose credentials included a law degree from Columbia.)

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

How Public Relations Can Help With Blog Content Creation

SmartBug Media

One source for blog content creation that you might not have thought of is public relations. A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Utilize Media Materials.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. PR people would overturn every stone in an effort to do just that, wooing media and appeasing clients in the process. Despite the changes, however, PR is still driven by earned media accomplishments.

How to Engage Clients in Your B2B Public Relations

B2B PR Sense

Nothing improves B2B public relations like a happy customer’s voice. Media interviews. Recommended Reading: 5 Ways to Transform Your B2B Public Relations. Any effective B2B PR agency will tell you that it takes a little finesse to get in the door, and increase customer engagement in your B2B public relations program. In this article, you’ll learn some of the best practices in public relations for increasing participation.

Walker Sands Earns 2021 PRSA Skyline Award for Outstanding Public Relations Work

Walker Sands

Leveraging our in-depth knowledge of B2B tech and the media landscape, our teams match clients with unique, attention-grabbing campaigns that deliver real results. We are so proud of our public relations team for this achievement.

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? 6 Public Relations Trends That Are Poised to Affect the Future of PR. Encourage them to write thought leadership content and create social media profiles that show off their development as a thought leader. Handpicked Related Content. Handpicked Related Content.

The Advantages of Using Public Relations in Your Marketing Strategy

Stevens & Tate

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda. Articles Directors Public Relations

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. Prior to popularization of fax machines in the 1980s, news releases were delivered by human messengers to major wire services such as AP, UPI and Dow Jones, which in turn communicated that news to their subscribing media outlets over a broadtape machine – much like a financial ticker tape, but using a much wider roll of paper.

The Harvard Cheating Scandal: Do Administrators Need “Public Relations 101??

Marketing Craftmanship

Harvard likely became aware of the possibility of negative media coverage either after a call from a reporter, or in reaction to a threat from a student (or their lawyer) to make this a public issue. If this speculation is correct: that Harvard overlooked the potential media impact of its cheating inquiry, and then blew the whistle on itself mainly as a knee-jerk defensive strategy….here

5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Sure they may be on social media, but their Twitter feed is all about the company, not about the audience. Want to take your online B2B public relations to the next level? The good news is that they open a window to your competitors, customers, and the media.

B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. And third, it built up a bank of media-ready customer case studies to power B2G public relations activities.

PR Career Guide: Public Relations Job Titles, Descriptions, & Salary

Hubspot

If you landed on this blog post, you’re probably considering a career in public relations. To help you answer these tough questions, we created this public relations career guide that’ll describe what exactly public relations is, the different career paths you can pursue, the industry’s salaries, internships, and the disciplines a public relations degree will cover. Read on to find out if a career in public relations is right for you.

Want the Best Pitch? The No-Fail Checklist For Improved B2B Public Relations

B2B PR Sense

In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. With layoffs continuing to dwindle their numbers down, journalists are racing to keep up with the busy pace of modern media. Your Checklist to a B2B Public Relations Email Pitch That Hits It Out of the Park. Use Social Media to Interact. When possible, develop a familiarity with a reporter on social media.

Social Media Spans the Marketing-Public Relations Content Divide

Content Science Review

Robert Mashburn on how social media has blurred the lines between public relations and marketing content. Article

Public Relations: 4 PR Tips to Improve Your Media Relationships

Bluetext

Securing the attention of journalists and editors in the modern media landscape is becoming increasingly difficult as journalists are busy with tighter deadlines, lower budgets, and more news to cover than ever before. Now, with more PR pitches flooding media inboxes, it’s critical to operate in a way that isn’t going to get your (or your entire agency’s) email blacklisted. Considerations like these must be top of mind for any PR professional’s strategy when interacting with media.

3 Ways to Get Your Public Relations Off to a Good Start

Navigate the Channel

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. Consider adding a human touch to your brand in 2018 as a way to increase the public’s awareness of it. Finetune your social media channels .

How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Does your B2B public relations strategy include Facebook? 9 Elements to Help You Bring Your Facebook A-Game to Your B2B Public Relations. Handpicked Related Content: 10 Simple Strategies To Boost Your B2B PR Campaign. Social media is all about visual content. Since the fairly recent addition of Facebook Live Video (and other networks following suit), we’ve seen evidence of just how much video counts in social media engagement. b2b social media

How a Strong Public Relations (PR) Strategy Can Benefit Your Inbound Marketing Efforts

Stevens & Tate

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. After all, public relations is about maintaining the integrity of your brand. The Difference Between Inbound Marketing And Public Relations. The goal of PR is to maintain and improve the public perception of your brand. Public Relations (PR) Strategies That Can Boost Your Inbound Marketing Success.

Digital Public Relations Myths & Musts for Earned Media Success via @lisabuyer

Search Engine Journal

Earned media from PR complements paid and organic. These are the "musts" in digital public relations, as well as misconceptions that hinder PR success.

The Public Relations Metamorphosis: Social Media is Here to Stay

Marketri

Public relations strategies and tactics have certainly come a long way in the last several years. There was no Facebook, Twitter, or LinkedIn, and PR professionals were more or less creating a message that was often mass distributed to target audiences and constituents via a one-sided communications process that typically relied on direct marketing, advertising, print and broadcast media placement. Well, it’s now obvious that social media is here to stay.

Public Relations Media Outreach: 4 Ways to Edit Your Pitch

Bluetext

It’s long been said that public relations media outreach is an art, not a science. But getting the attention of a media target for a client’s pitch is, in fact, both an art and a science. In our experience, the majority of successful public relations media outreach strategies have four components: a strong relationship with the media contact, the quality of the pitch, newsworthiness and the pitch brevity. .

Time for a B2B Public Relations Tune Up

Schubert B2B

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. In B2B marketing, press releases are still a useful way to reach your target audience by placing your news in trade publications that speak directly to your customer demographic.

How to Use Public Relations for Your Next B2B Product Launch

Golden Spiral

While other marketing elements — ads, email campaigns, beta testing — should happen on or around the immediate launch, public relations starts months before, when your product is barely more than a glimmer in your product team’s eye. The Article in 60 Seconds.

The role of public relations in lead generation for B2B firms

NuSpark

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly. Your goal is to sell to businesses.

10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. Read on to get inspired by some of the best minds in public relations. The 12 Best Public Relations Examples to Inspire Your Next Campaign. But when you connect people with lawyers, the move can produce loads of smiles, publicity, and customers. Public Relations

The Ultimate Guide to Public Relations in 2018

Hubspot

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Media: Owned vs. Paid vs. Earned. Public relations can be split into three categories: owned, paid, and earned media. Owned Media. Owned media can range from: Social media posts.

What is Public Relations? The Definition of PR in 100 Words or Less

Hubspot

Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”. Public relations isn’t an easy profession to define. Public relations extends to government, too. What is PR?