An Open Letter to Public Relations Professionals

B2B PR Sense

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.

PR's Public Relations Crisis: How to Fix It

B2B PR Sense

The same study found that a fair amount of business executives did not understand what PR is, starting with what it stands for -- public relations. When asked, many guessed that it stood for public remit, press release, press relations or protecting reputation.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. Handpicked Related Content.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. PR Chases Top Tier Earned Media.

Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage.

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? 6 Public Relations Trends That Are Poised to Affect the Future of PR. Handpicked Related Content.

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented.

A Public Relations Case for Digital Marketing

Biznology

Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. She blithely told me: “Social media is just another bow in our marketing quiver.”. Photo credit: Lynn Friedman. What is the future of digital marketing?

How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Does your B2B public relations strategy include Facebook? 9 Elements to Help You Bring Your Facebook A-Game to Your B2B Public Relations. Handpicked Related Content: 10 Simple Strategies To Boost Your B2B PR Campaign. Social media is all about visual content. Since the fairly recent addition of Facebook Live Video (and other networks following suit), we’ve seen evidence of just how much video counts in social media engagement. b2b social media

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Startups face an interesting dilemma when it comes to public relations tactics. The Goliaths of the world -- mega-corporations with the name and checkbook to match -- often effortlessly receive an elite level of media attention. Handpicked Related Content.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Sure they may be on social media, but their Twitter feed is all about the company, not about the audience.

How to Become the Ultimate Master of Your B2B Public Relations

B2B PR Sense

Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? The 5 Pivotal Concerns of B2B Public Relations. Handpicked Related Content: B2B Lead Generation: How to Craft Buyer Personas in One Afternoon.

Want the Best Pitch? The No-Fail Checklist For Improved B2B Public Relations

B2B PR Sense

In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. With layoffs continuing to dwindle their numbers down, journalists are racing to keep up with the busy pace of modern media. Use Social Media to Interact.

26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

B2B PR Sense

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. It also attracts public interest.

Top 7 Etiquette Rules for Public Relations

ClearVoice

Or more specifically, with the media. In this series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories.

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department.

The Harvard Cheating Scandal: Do Administrators Need “Public Relations 101??

Marketing Craftmanship

Harvard likely became aware of the possibility of negative media coverage either after a call from a reporter, or in reaction to a threat from a student (or their lawyer) to make this a public issue.

PR Career Guide: Public Relations Job Titles, Descriptions, & Salary

Hubspot

If you landed on this blog post, you’re probably considering a career in public relations. To help you answer these tough questions, we created this public relations career guide that’ll describe what exactly public relations is, the different career paths you can pursue, the industry’s salaries, internships, and the disciplines a public relations degree will cover. Read on to find out if a career in public relations is right for you.

What Are the Best Practices in B2B Public Relations That Will Drive Success?

B2B PR Sense

Social Media Amplification. What Are the Best Practices in B2B Public Relations, and How to Use Them Effectively. What goals would you like to reach with your B2B public relations? Secure Key Media Placements. This could be anything from media relations, to content marketing, to social media, to awards, to speaking engagements, to webinars.you get the idea. Handpicked Related Content: 5 Easy SEO Tips Guaranteed to Boost Your B2B PR.

The Ultimate Guide to Public Relations in 2018

Hubspot

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Owned Media. Paid Media.

What is Public Relations? The Definition of PR in 100 Words or Less

Hubspot

Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. Public Relations

10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. Read on to get inspired by some of the best minds in public relations. Public Relation

Social Media Spans the Marketing-Public Relations Content Divide

Content Science Review

Robert Mashburn on how social media has blurred the lines between public relations and marketing content. Article

The Public Relations Metamorphosis: Social Media is Here to Stay

Marketri

Public relations strategies and tactics have certainly come a long way in the last several years. ” It’s not just about using traditional publicity tactics to create awareness and promote a product or service. Oh, the power of social media.

Time for a B2B Public Relations Tune Up

Schubert B2B

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s important to research the editorial calendar topic needs of your target publications. Media Contact List. Social Media.

B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. And third, it built up a bank of media-ready customer case studies to power B2G public relations activities.

Where Does Public Relations Fit in the Marketing Technology Landscape?

Fathom

Public relations and marketing are two sides of the same coin. Yet, we don’t hear much about public relations and marketing technology. The Need for Public Relations Technology.

The role of public relations in lead generation for B2B firms

NuSpark

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right.

Public Relations: 4 PR Tips to Improve Your Media Relationships

Bluetext

Securing the attention of journalists and editors in the modern media landscape is becoming increasingly difficult as journalists are busy with tighter deadlines, lower budgets, and more news to cover than ever before. Now, with more PR pitches flooding media inboxes, it’s critical to operate in a way that isn’t going to get your (or your entire agency’s) email blacklisted. Considerations like these must be top of mind for any PR professional’s strategy when interacting with media.

3 Ways to Get Your Public Relations Off to a Good Start

Navigate the Channel

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

Public Relations Media Outreach: 4 Ways to Edit Your Pitch

Bluetext

It’s long been said that public relations media outreach is an art, not a science. But getting the attention of a media target for a client’s pitch is, in fact, both an art and a science. In our experience, the majority of successful public relations media outreach strategies have four components: a strong relationship with the media contact, the quality of the pitch, newsworthiness and the pitch brevity. .

5 Tips For B2B Public Relations Professionals

Marketo

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors.

3 Ways to Better Integrate B2B Public Relations Into Your Marketing

Schubert B2B

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client.

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. Social Media marketing agency social media marketing

Top Marketing Trends 2019 Part 6: Public Relations

Bluetext

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink. As a result, public relations firms are having to work harder and create their own opportunities to get coverage for their clients.

Dominate Your Next Event With a Great Public Relations Strategy

Marketo

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no

Public Relations: How Journalists and PR Specialists can Improve the Media Landscape

Bluetext

It’s no question that the American media landscape has gone through growing pains in the past few years. From “fake news” allegations that branched from the 2016 general election to the decline of print sales , it’s safe to say that the relationship between the media and its readers is in flux. Because of the tumultuous relationship between politics and media organizations, it’s easy to believe that American citizens’ trust in the news has declined.

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. And then there’s earned media marketing. Let’s refer to public relations before the corruption by Madison Avenue.