SocialPilot

FEBRUARY 11, 2025

Youre scrolling through social media when suddenly a post grabs your attention. And it hits you How did this go viral? Virality often feels like enchantment, but theres a formula behind it. In a world where social media is in the spotlight, every creator, brand, and business tends to outshine. Its everywhere.

Viral Marketing 67

Viral Marketing Social Media Examples Media 67

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform. Develop a Social Media Strategy.

Social Media 362

Social Media Organization Media B2B 362

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Viral Marketing 145

Viral Marketing Social Media Video Marketing Media 145

Marketing Insider Group

JUNE 24, 2024

Social media is more pervasive than ever, with nearly 5.1 From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. This belief results in the question: Is social media worth it? billion people engaging on various platforms monthly.

Social Media 298

Social Media Media Privacy Paid Search Agency 298

Webbiquity

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. Maximizing the business benefits of social media requires a cohesive strategy, social listening and brand monitoring , and adapting to the latest trends.

Marketing AI 306

Marketing AI Social Media Social Marketing Marketing Budget Creation 306

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on. YouTube got started in 2005.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Marketing Insider Group

JUNE 5, 2023

Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO. But that’s not all.

Social Media 358

Social Media SEO Media Keywords 358

Sprout Social

NOVEMBER 4, 2024

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. The sway of social media over holiday shopping habits can’t be overstated.

Social Media 121

Social Media Media Social Networks Urgency Marketing 121

WordAgents

APRIL 3, 2025

Instead of working proactively, teams spend valuable time chasing the latest viral moment, which may not even align with business goals. Its Best for Social Media: Platforms like Twitter/X & Instagram thrive on real-time content, which makes reactive publishing more useful for engagement.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media has officially stepped up as a rival search powerhouse. What is Social Media SEO? Lets dive in.

Social Media 116

Social Media SEO Media Lead Scoring 116

Trade Press Services Newsletter

APRIL 3, 2025

From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks. Whether it’s a captivating quote, a striking image, or a short video, microcontent has the potential to go viral and reach a wider audience.

Demand Generation 227

Demand Generation Viral Marketing Webinar Metrics Storytelling 227

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.

Social Media 116

Social Media Analytics Cost per Acquisition Media 116

SocialPilot

AUGUST 5, 2024

People don’t scroll down on their social media feeds forever. Plus, social media platforms have rules up to your neck about how and when you can publish content. So, let’s see how to set up repeat posts on your social media channels. Here is how you can repeat posts on your social media networks. So, you play it smart.

Social Media 109

Social Media Media Custom Publishing Eye-Tracking 109

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 246

Social Media Cost Per Click CPM Cost Per Thousand 246

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Sports marketing isn’t new, but it does look different.

Social Media 93

Social Media Social Marketing Media Planning 93

Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible. Financial organizations often see social media as a legal liability. How do you overcome regulatory concerns?

Social Media 89

Social Media Creativity Media Work Management 89

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. It will also help you understand why a complete approach to measurement is important for showing social media ROI.

Lead Ranking 105

Lead Ranking Lead Scoring Cost Per Click Process 105

Single Grain

FEBRUARY 19, 2025

But what does it take to go viral on LinkedIn? Key Highlights LinkedIn has a complex algorithm , so understanding how LinkedIn ranks posts will help you go viral. The best viral post topics include motivational stories, business insights, “aha” moments, workplace culture, trends , and industry issues.

Viral Marketing 52

Viral Marketing Linkedin Marketing & Strategy Business 52

SocialPilot

JANUARY 21, 2025

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Lets jump straight into everything you need to know about choosing the right social media analytics dashboard for your needs. What is a Social Media Analytics Dashboard? Too, tedious.

Social Media 110

Social Media Analytics Media Examples 110

Webbiquity

AUGUST 25, 2020

Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. ” For brands, social media marketing is clearly critical. Guest post by Shane Barker.

Social Media 288

Social Media Top of Funnel Media Paid Search Agency 288

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. social media managers. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns. sproutsocial.

Viral Marketing 145

Viral Marketing Burn Rate Social Media Advertising Agencies 145

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? This post will cover the basic elements.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. Its a fine line for brands to walk.

Social Media 82

Social Media Trends Media Work Management 82

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 203

Social Media Media Viral Marketing Class 203

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Theres a subreddit for you.

Communities 110

Communities Paid Content Brand Identity Branding 110

Webbiquity

APRIL 2, 2025

Those mini videos and gifts are great for repurposing your FAQ on social media and developing a diverse digital footprint. Keep adding questions and answers as you discover them, add media (videos, GIFs) to old posts, and work on creating an ultimate resource.

FAQ 211

FAQ Keywords Google Paid Search Agency 211

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. With the influx of information on social media, users often have short attention spans. Why is it trending?

Social Media 299

Social Media Marketing AI Trends Peer-to-peer 299

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%.

Enterprise Management 361

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 361

Webbiquity

DECEMBER 10, 2019

billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

Planning 254

Planning Social Media Marketing Plans Marketing Budget Creation 254

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok generated an estimated $16.1 billion in revenue in 2023 — a 67% increase from 2022.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Marketing Insider Group

MARCH 21, 2023

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Marketing Agencies 2 321

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 321

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? After all, its not about trending dances or viral memes (although we wont judge if you try). But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse?

Social Media 86

Social Media Marketing Automation Services Webinar Metrics Budget Programs 86

Webbiquity

DECEMBER 31, 2019

Here are a few key stats and facts: Video is huge: 86% of businesses now use video (including non-marketing videos such as training) on their websites, and 77% use video in social media. 57% of Millennials watch more video on social media than they do on TV.

Stats 346

Stats Video Marketing Marketing Mix Viral Marketing 346

Marketing Insider Group

OCTOBER 7, 2019

A growth hacker is essentially a marketer who might use a combination of techniques including social media, viral marketing, and SEO to increase brand awareness and conversion rates as quickly as possible. Understanding virality – viral content is one of the cornerstones of content hacking. Most conversions.

Content Marketing 275

Content Marketing Planning Marketing Analytics Tools Viral Marketing 275