Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. This is why brands must rethink their media strategies and redefine how success is measured. Consider a wider range of media channels and include touchpoints like: Streaming audio. Augmented reality (AR). Influencer marketing.

Lead Ranking 127

Lead Ranking Marketing Attribution Media Allocation 127

Content Marketing Institute

FEBRUARY 3, 2020

Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.

Media Plans 144

Media Plans Social Media Template Planning 144

Brandwatch Marketing

MAY 29, 2024

Top tips for building an effective social media plan that's tied to your business objectives and delivers great results.

Media Plans 52

Media Plans Social Media Effectiveness Media 52

Content Marketing Institute

FEBRUARY 17, 2021

Now that so many content marketers run their own media channels, they also must be media planners. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? Video Show] appeared first on Content Marketing Institute.

Media Plans 144

Media Plans Planning Video Marketing Content Marketing 144

Hubspot

MARCH 4, 2020

For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) Not to mention, media content helps you stand out from competitors and other businesses. Benefits of Media Planning.

Media Plans 101

Media Plans Planning Media Work Management 101

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Bionic Media Planning Software.

Media Plans 101

Media Plans Budget Programs Planning Tools 101

Martech

AUGUST 2, 2021

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Too often, marketers put the media cart before the strategy horse. Read more about OOH’s digital transformation here.

Media Plans 119

Media Plans Planning Media Digital Transformation 119

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. The post Keep Facebook on your media plan. Here’s why. That’s it — one.

Media Plans 127

Media Plans Cost per Acquisition Facebook Planning 127

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1). also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Bionic

MAY 2, 2022

Your media planning experience just got a lot faster. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel. The first version of Bionic introduced the media planning interface almost 10 years ago. 16 API Calls to Render a Media Plan. This is too slow.

Media Plans 96

Media Plans Media Bundling API 96

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

Social Media 269

Social Media Media Youtube Advertising Mediums 269

Spiralytics

NOVEMBER 5, 2020

It's essential to review your social media plan at regular intervals to fine-tune it according to the changing customer expectations. The post Build an Effective Social Media Plan in 5 Simple Steps appeared first on Spiralytics Inc.

Media Plans 118

Media Plans Social Media Effectiveness Ad Building 118

Bionic

MARCH 27, 2025

Bionic today unveiled new tools that enable you to plan and buy Agentic AI media products. Bionic is the first media planning or buying tool to offer this. 🥇 What Are Agentic AI Media Products? Although a nascent technology, there are already a number of agentic AI media products on the market.

Marketing AI 70

Marketing AI Buy Planning Advertising Agencies 70

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

Media Plans 105

Media Plans Planning Content Marketing Paid Search Agency 105

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. Unlike other systems, Bionic enables you to customize your media planning platform. Unlike other systems, Bionic enables you to customize your media planning platform. Every media cost method.

Media Plans 94

Media Plans Paid Search Agency Advertising Agencies Media 94

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

Media Plans 115

Media Plans Advertising Advertisements Planning 115

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs.

Media Plans 98

Media Plans Media ROAS CPM 98

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Media Plans 97

Media Plans Marketing AI Training Planning 97

Bionic

JULY 1, 2023

Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media planning , switching between your mouse and keyboard slows you down. Move Faster with Keyboard Shortcuts Here at Bionic, we’re focused on faster media planning.

Media Plans 90

Media Plans Media Advertising Agencies Paid Search Agency 90

Martech

JANUARY 16, 2025

Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Dig deeper: Social media and influencers: 2025 predictions Here is a breakdown of growth by channel.

Advertising 116

Advertising Advertisements Funnel Advertising Digital Marketing Funnels 116

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 98

Media Plans Media Advertising Agencies RFP 98

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Re-Using Placements from Old Campaigns Bionic’s new Clone Tool automates the process of re-using media placements from your other campaigns.

Media Plans 83

Media Plans Tools Media Paid Search Agency 83

Bionic

MAY 23, 2023

The main job of media planning is creating a media plan. Sadly, most media planning tools don’t make it easy. AI-Powered Media Recommender In June 2019, we introduced an AI-powered media recommender. In this release, we integrated the AI recommender into the media plan builder user experience.

Media Plans 78

Media Plans Tools Media Advertising Agencies 78

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Lets dive in.

Social Media 90

Social Media Marketing Automation Services Webinar Metrics Budget Programs 90

Hubspot

MARCH 12, 2020

That’s because the company has an integrated media planning strategy. That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning.

Media Plans 100

Media Plans Planning Marketing Strategy Marketing & Strategy 100

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more.

Social Media 100

Social Media Media Plans Planning B2B Thought Leadership 100

Webbiquity

DECEMBER 10, 2019

billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

Planning 254

Planning Social Media Marketing Plans Marketing Budget Creation 254

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Bionic

FEBRUARY 21, 2025

Its time to brag As of February 2025: 👉 719 advertising agencies have used Bionic for Agencies to plan and buy $11.1 billion in advertising media through 62,742 media plans. So, more than $10 billion in advertising media has been planned and bought with Bionic! Believe me, its not easy.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Budget Programs Work Management 52

Convince & Convert

OCTOBER 7, 2021

In fact, when the Rival IQ 2021 Social Media Benchmark report was first released, Corynn shared it with the note, “TL;DR–everyone needs more carousels.” . You can stop reading now if that’s all you need to refresh your social content plans. 4 Cues For Your Social Media Strategy Refresh. posts a week (7.5 posts weekly. .

Advertising Benchmark 206

Advertising Benchmark Social Media Media API 206

Webbiquity

JUNE 12, 2018

Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search. Though marketers have embraced social media, many sales pros still struggle to use it effectively.

Stats 178

Stats Social Media Interactive Marketing Social Marketing 178

Tomorrow People

AUGUST 10, 2021

Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. www.tomorrow-people.com. About Telmar. www.telmar.com.

Paid Social Agency 31

Paid Social Agency Lead Generation Social Media Advertising Agencies 31

Martech

MARCH 4, 2025

Effective media plans should reach a broad audience, including those not committed to a product, to drive sustainable growth. Broadening targets can improve reach, long-term growth and lower media costs. Consider audience The report recommends media plans should start with the audience in mind.

Barriers 93

Barriers Advertising Agencies Advertising Advertisements 93

Martech

APRIL 28, 2025

Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%. That is two to three times faster than total media overall. Social media (36%). The money flowing into CTV primarily comes from reallocations.

Paid Search Agency 100

Paid Search Agency Spending Video Marketing Advertising Agencies 100

Bionic

MAY 15, 2025

These updates are part of a broader push to improve speed across the Media Planning and Media Buying platform. For a broader look at Bionics momentum, see how the platform recently surpassed $10 billion in advertising media planned and bought through Bionic.

Work Management 60

Work Management Campaigns Allocation Media Plans 60