Expert insights. Personalized for you.
In this Industry Insider Interview, Marne Reed , the Chief Evangelist at PFL , discusses pivoting to a digital outreach strategy in 2020 that engages prospects and breaks through white noise. What is the main challenge companies face when pivoting to a digital outreach strategy? MORE
Over the last 12 months, Outreach’s year has grown into something truly exceptional. This year, Outreach received $114M in Series E funding, which launched us to a $1.1B Thanks to all of our amazing customers for a great 2019, and stay tuned for a new year as we continue to Unleash the best sales engagement platform and products yet, including new Outreach Amplify capabilities that offer insights beyond open rates to the prospect’s intent. Outreach Galaxy. MORE
Outreach is a proud paradox: we balance explosive growth with unwavering values. Every member of the Outreach Family owns what they do, and they truly want to do the right thing, whether that’s by their customers, their colleagues, or the Sales Engagement community as a whole. After an $114M Series E funding round, Outreach is now a unicorn! What gives Outreach the edge? Outreach was born. At Outreach, we are obsessed with making you successful. MORE
In this this post we will cover outreach, one of the most important aspects of link building. Crafting effective outreach takes practice, persistence, and creativity. Outreach is a skill that you must continue to hone and develop. By mastering the basics of outreach you can establish a foundation from which you can build upon. Compile a Refined Outreach List. Some key information that you should contain in your outreach list includes: Name of contact. MORE
How’s your customer outreach? We hear a lot about customer engagement and outreach these days. When it comes to customer outreach, your brand is the face of your company. It’s nearly impossible to talk about customer outreach without talking about social media. When it comes to customer outreach, innovation and creativity will get you far! 10 tips for customer outreach appeared first on Biznology. MORE
Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Some of my outreach pitches may not be by the book, but there is always a method to my madness. Let me know your thoughts on outreach in the comments below. Photo credit: MyTudut. MORE
View and take action on Opportunities directly from Outreach while tying every activity back to expected revenue lift MORE
Welcome to my dilemma and my solution: The Outreach Galaxy Spotlight. Each month, as I learn about our incredible partners in the Outreach Galaxy, I’ll introduce (or reintroduce) you to these partners who are joining us in this revolutionary movement Imagine joining a tech company with zero experience, and that the company you join is the category leader in completely revolutionizing customer engagement. MORE
Pull out your telescopes, it’s time to take a timely look at another Outreach Galaxy integration. In today’s world, how do you continue to let your prospects know you’re thinking of them without coming off as inauthentic? Enter Sendoso , a leading Sending Platform, Sendoso is the most effective way for revenue-driving teams to engage at strategic points throughout the customer journey. MORE
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. That’s all well and good but it is not blogger outreach. MORE
As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. As an aside, we always choose to do our outreaches and host our SMNRs on a separate domain, in this case www. Well, my passion and excitement for the beauty and magic of earned media blogger outreach and earned media influencer marketing has been restored. MORE
The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. Three outreaches. Long tail blogger outreach is a powerful secret weapon with three tremendous and unique consequences: The initial goal is to secure earned media mentions on hundreds of blogs, online media outlets, Twitter, Facebook, and G+. MORE
Influencer Marketing Uncategorized Email influencer marketing Outreach social media influencer tool MORE
When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. What I do is a little different than the garden variety influencer outreach. We’re engaged with some pretty high profile companies for serious blogger outreach — so I will be able periodically report on how GroupHigh performs compared to my team of researchers. MORE
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media Photo credit: zoxcleb. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? MORE
At Outreach, we're not. At last week’s Spark+AI Summit conference in San Francisco, Yong Liu, Outreach’s Principal Data Scientist, discussed our work on intent classification. Yong discussed how not all replies are created equal , and how Outreach is using Natural Language Processing (NLP) to train a computer to sort through replies and analyze the customer’s behavior and intent. MORE
If your reps have different personalities, make their outreach sound like them. Outreach software makes it easy to connect with the click of a button, but respect your prospect’s time and patience. Don’t roll out new outreach until you’ve tested it. If you’re not sure where to start or need help with coaching or writing outreach, let me know! Best Practices Tips and Tricks cadence lead follow up outreach SDR MORE
If you’re a LinkedIn Premium member, you’ll be able to send cold outreach messages to anybody on the network. As for the messages themselves, LinkedIn cold outreach is similar to the cold outreach messages you send via email. Your message is likely to fall flat if you just throw your pitch out there without any personable context around it, so strive for cold outreach messages that establish not just interest but also connection. MORE
Follow along as we outline the best ways to get your B2B outreach program to C-Level executives. The company’s website and LinkedIn profile is a great resource for finding out who within the company you should be addressing in your outreach. Create B2B content based outreach that establishes your company as a thought leader. The post How to Get Your B2B Outreach Program to C-Level Executives appeared first on Prospectr Predictable Revenue. MORE
MSFT is the stock ticker for Microsoft, and the reason we mention it is because we have an important announcement regarding Outreach and our fellow Seattle-based company. We are proud to share that Outreach has partnered with Microsoft to deliver a deep product integration with Dynamics 365 for Sales! The entire Outreach team is incredibly excited to strengthen the bond between our two businesses and provide value for our mutual users. Big news—four letters. MORE
The post Three Ways Location-Based Marketing Supercharges Your Outreach appeared first on DiscoverOrg. Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and tap remote talent! It’s also great for employees who want more flexibility. But as B2B marketers and salespeople, it makes our job harder. MORE
Introducing Texting in Outreach. Today, we’re launching Texting in Outreach to give your team a new way to reach buyers and customers the right message at the right time in the right way. Now reps can text contacts from Outreach to build stronger relationships with customers, get immediate responses, and share visibility into every step of the sales cycle Take your customer relationships and conversations to the next level. MORE
We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year! And Outreach’s mission of providing modern revenue leaders at high-growth companies with the insights and workflows they need to create predictable revenue, measure what matters, and uncover the actions that move the needle aligns perfectly. MORE
We all know what it’s like to see little results with email outreach and how frustrating it can be to feel like you’re fighting an uphill battle. With over 25% of emails not even reaching the desired contact, and the preferred method of communication still being digital, it’s more crucial now to ensure we make the most of our email outreach. Email outreach to the influencer should look different than your outreach to the decision maker. MORE
of outreach emails receive a response, while the vast majority of them remain ignored by recipients. Such sad statistics stems from the fact that a lot of marketers don’t approach their email outreach strategy responsibly. However, don’t stop your outreach strategy there. MORE
Read it: How to Time Your Sales Outreach with Opportunity Data. Prioritizing sales outreach based on organizational changes in your target accounts gives you a significant advantage over your competitors. Personalize your outreach with nuances like these, and you’re a lot more likely to stand out from generic pitches. Timing Sales Outreach with Opportunity Data. The post How to Use Executive Leadership Changes to Time Sales Outreach appeared first on DiscoverOrg. MORE
At Outreach, we drink our own champagne. But we noticed a growing call for more Outreach-specific content. In fact, at our annual Unleash conference, the sessions by our own employees sharing Outreach best practices on sequences, metrics, and tactics were overflowing. So we thought, “How can we deliver this data-backed, use case-focused, Outreach-specific content year-around?”. Introducing Outreach on Outreach. MORE
Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach. Outreach is the foundation of an effective link building project. You should follow some key strategies to improve the quality of your outreach. Personalize Your Outreach. The first thing to remember when doing outreach is to personalize every bit of outreach you do. MORE
Blogger outreach is one key tactic within a broader influencer marketing strategy. Don’t use blogger outreach purely for creating backlinks. And for God’s sake, don’t trust your outreach efforts to any dodgy, cut-rate, offshore “blogger outreach service.” ” If you’re a blogger on the receiving end of crappy outreach, you can relate to this. This is the most common sin in bad blogger outreach. MORE
That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach. Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relationsImage via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. MORE
Sales prospecting goals are typically (1) to improve the response rates by making outreach messaging more targeted and relevant; and (2) to increase volume to achieve the numbers they need to feed the pipeline. MORE
Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! Outreach isn’t just important–it’s crucial for brands who hope to expand their audience, develop credibility, and gain notice in a crowded online world. MORE
For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group. Marketing Strategy Email Marketing email outreach email strategyPersuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. MORE
Sounds like it’s time to fire up the Outreach Galaxy Spotlight and shine a light on Vidyard , the online video tool for sales professionals. As the Partner Marketer at Outreach, I’m very familiar with video emails but I’ve never actually received one until recently. MORE
But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. The biggest faux pas that most agencies commit when they test the waters with blogger outreach has less to do with the natural meanness of the bloggers and more to do with the behavior of the agencies. Blogger outreach can be scary, but only if you aren’t thinking about it from the blogger’s point of view. Image via Wikipedia. MORE
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social media MORE
Outreach Related Topics SendX
NOVEMBER 12, 2020
of outreach emails receive a response, while the vast majority of them remain ignored by recipients. Such sad statistics stems from the fact that a lot of marketers don’t approach their email outreach strategy responsibly. However, don’t stop your outreach strategy there.
Marketing Insider Group
JULY 11, 2016
For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group. Marketing Strategy Email Marketing email outreach email strategyPersuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention.
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Webbiquity
JANUARY 8, 2019
Blogger outreach is one key tactic within a broader influencer marketing strategy. Don’t use blogger outreach purely for creating backlinks. And for God’s sake, don’t trust your outreach efforts to any dodgy, cut-rate, offshore “blogger outreach service.” ” If you’re a blogger on the receiving end of crappy outreach, you can relate to this. This is the most common sin in bad blogger outreach.
Biznology
SEPTEMBER 12, 2014
In this this post we will cover outreach, one of the most important aspects of link building. Crafting effective outreach takes practice, persistence, and creativity. Outreach is a skill that you must continue to hone and develop. By mastering the basics of outreach you can establish a foundation from which you can build upon. Compile a Refined Outreach List. Some key information that you should contain in your outreach list includes: Name of contact.
Advertiser: ZoomInfo
This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.
InsightSquared
MAY 16, 2019
We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year! And Outreach’s mission of providing modern revenue leaders at high-growth companies with the insights and workflows they need to create predictable revenue, measure what matters, and uncover the actions that move the needle aligns perfectly.
|
Outreach
AUGUST 7, 2020
Sounds like it’s time to fire up the Outreach Galaxy Spotlight and shine a light on Vidyard , the online video tool for sales professionals. As the Partner Marketer at Outreach, I’m very familiar with video emails but I’ve never actually received one until recently.
Outreach
MAY 22, 2019
At Outreach, we drink our own champagne. But we noticed a growing call for more Outreach-specific content. In fact, at our annual Unleash conference, the sessions by our own employees sharing Outreach best practices on sequences, metrics, and tactics were overflowing. So we thought, “How can we deliver this data-backed, use case-focused, Outreach-specific content year-around?”. Introducing Outreach on Outreach.
Biznology
SEPTEMBER 13, 2011
But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. The biggest faux pas that most agencies commit when they test the waters with blogger outreach has less to do with the natural meanness of the bloggers and more to do with the behavior of the agencies. Blogger outreach can be scary, but only if you aren’t thinking about it from the blogger’s point of view. Image via Wikipedia.
Outreach
MARCH 22, 2019
MSFT is the stock ticker for Microsoft, and the reason we mention it is because we have an important announcement regarding Outreach and our fellow Seattle-based company. We are proud to share that Outreach has partnered with Microsoft to deliver a deep product integration with Dynamics 365 for Sales! The entire Outreach team is incredibly excited to strengthen the bond between our two businesses and provide value for our mutual users. Big news—four letters.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
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Biznology
DECEMBER 3, 2013
When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. What I do is a little different than the garden variety influencer outreach. We’re engaged with some pretty high profile companies for serious blogger outreach — so I will be able periodically report on how GroupHigh performs compared to my team of researchers.
Biznology
JULY 5, 2016
As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. As an aside, we always choose to do our outreaches and host our SMNRs on a separate domain, in this case www. Well, my passion and excitement for the beauty and magic of earned media blogger outreach and earned media influencer marketing has been restored.
Biznology
JUNE 20, 2013
Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Some of my outreach pitches may not be by the book, but there is always a method to my madness. Let me know your thoughts on outreach in the comments below. Photo credit: MyTudut.
Biznology
SEPTEMBER 23, 2014
The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. Three outreaches. Long tail blogger outreach is a powerful secret weapon with three tremendous and unique consequences: The initial goal is to secure earned media mentions on hundreds of blogs, online media outlets, Twitter, Facebook, and G+.
Prospectr
DECEMBER 10, 2018
Follow along as we outline the best ways to get your B2B outreach program to C-Level executives. The company’s website and LinkedIn profile is a great resource for finding out who within the company you should be addressing in your outreach. Create B2B content based outreach that establishes your company as a thought leader. The post How to Get Your B2B Outreach Program to C-Level Executives appeared first on Prospectr Predictable Revenue.
Jackie Walts
JULY 1, 2020
If your reps have different personalities, make their outreach sound like them. Outreach software makes it easy to connect with the click of a button, but respect your prospect’s time and patience. Don’t roll out new outreach until you’ve tested it. If you’re not sure where to start or need help with coaching or writing outreach, let me know! Best Practices Tips and Tricks cadence lead follow up outreach SDR
Outreach
MARCH 26, 2020
Welcome to my dilemma and my solution: The Outreach Galaxy Spotlight. Each month, as I learn about our incredible partners in the Outreach Galaxy, I’ll introduce (or reintroduce) you to these partners who are joining us in this revolutionary movement Imagine joining a tech company with zero experience, and that the company you join is the category leader in completely revolutionizing customer engagement.
Biznology
SEPTEMBER 9, 2013
Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach. Outreach is the foundation of an effective link building project. You should follow some key strategies to improve the quality of your outreach. Personalize Your Outreach. The first thing to remember when doing outreach is to personalize every bit of outreach you do.
Outreach
APRIL 30, 2020
Pull out your telescopes, it’s time to take a timely look at another Outreach Galaxy integration. In today’s world, how do you continue to let your prospects know you’re thinking of them without coming off as inauthentic? Enter Sendoso , a leading Sending Platform, Sendoso is the most effective way for revenue-driving teams to engage at strategic points throughout the customer journey.
Biznology
JANUARY 9, 2014
Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! Outreach isn’t just important–it’s crucial for brands who hope to expand their audience, develop credibility, and gain notice in a crowded online world.
HG Data
SEPTEMBER 3, 2020
In this Industry Insider Interview, Marne Reed , the Chief Evangelist at PFL , discusses pivoting to a digital outreach strategy in 2020 that engages prospects and breaks through white noise. What is the main challenge companies face when pivoting to a digital outreach strategy?
DiscoverOrg Sales
MARCH 5, 2019
Read it: How to Time Your Sales Outreach with Opportunity Data. Prioritizing sales outreach based on organizational changes in your target accounts gives you a significant advantage over your competitors. Personalize your outreach with nuances like these, and you’re a lot more likely to stand out from generic pitches. Timing Sales Outreach with Opportunity Data. The post How to Use Executive Leadership Changes to Time Sales Outreach appeared first on DiscoverOrg.
Outreach
DECEMBER 30, 2019
Over the last 12 months, Outreach’s year has grown into something truly exceptional. This year, Outreach received $114M in Series E funding, which launched us to a $1.1B Thanks to all of our amazing customers for a great 2019, and stay tuned for a new year as we continue to Unleash the best sales engagement platform and products yet, including new Outreach Amplify capabilities that offer insights beyond open rates to the prospect’s intent. Outreach Galaxy.
Biznology
JULY 10, 2013
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media Photo credit: zoxcleb. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go?
Outreach
AUGUST 9, 2018
Introducing Texting in Outreach. Today, we’re launching Texting in Outreach to give your team a new way to reach buyers and customers the right message at the right time in the right way. Now reps can text contacts from Outreach to build stronger relationships with customers, get immediate responses, and share visibility into every step of the sales cycle Take your customer relationships and conversations to the next level.
Biznology
OCTOBER 4, 2011
That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach. Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relationsImage via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.
DiscoverOrg
MARCH 25, 2019
The post Three Ways Location-Based Marketing Supercharges Your Outreach appeared first on DiscoverOrg. Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and tap remote talent! It’s also great for employees who want more flexibility. But as B2B marketers and salespeople, it makes our job harder.
BenchmarkONE
AUGUST 22, 2019
If you’re a LinkedIn Premium member, you’ll be able to send cold outreach messages to anybody on the network. As for the messages themselves, LinkedIn cold outreach is similar to the cold outreach messages you send via email. Your message is likely to fall flat if you just throw your pitch out there without any personable context around it, so strive for cold outreach messages that establish not just interest but also connection.
Biznology
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. That’s all well and good but it is not blogger outreach.
Outreach
MAY 21, 2019
Outreach is a proud paradox: we balance explosive growth with unwavering values. Every member of the Outreach Family owns what they do, and they truly want to do the right thing, whether that’s by their customers, their colleagues, or the Sales Engagement community as a whole. After an $114M Series E funding round, Outreach is now a unicorn! What gives Outreach the edge? Outreach was born. At Outreach, we are obsessed with making you successful.
Outreach
OCTOBER 16, 2020
Sales prospecting goals are typically (1) to improve the response rates by making outreach messaging more targeted and relevant; and (2) to increase volume to achieve the numbers they need to feed the pipeline.
Outreach
MAY 17, 2018
View and take action on Opportunities directly from Outreach while tying every activity back to expected revenue lift
Biznology
DECEMBER 9, 2016
How’s your customer outreach? We hear a lot about customer engagement and outreach these days. When it comes to customer outreach, your brand is the face of your company. It’s nearly impossible to talk about customer outreach without talking about social media. When it comes to customer outreach, innovation and creativity will get you far! 10 tips for customer outreach appeared first on Biznology.
Outreach
APRIL 29, 2019
At Outreach, we're not. At last week’s Spark+AI Summit conference in San Francisco, Yong Liu, Outreach’s Principal Data Scientist, discussed our work on intent classification. Yong discussed how not all replies are created equal , and how Outreach is using Natural Language Processing (NLP) to train a computer to sort through replies and analyze the customer’s behavior and intent.
Biznology
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social media
PureB2B
JUNE 4, 2020
We all know what it’s like to see little results with email outreach and how frustrating it can be to feel like you’re fighting an uphill battle. With over 25% of emails not even reaching the desired contact, and the preferred method of communication still being digital, it’s more crucial now to ensure we make the most of our email outreach. Email outreach to the influencer should look different than your outreach to the decision maker.
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