How to Create Shareable Social Media Content

Marketing Insider Group

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Social Media

Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. There are so many social platforms, and new ones are popping up every single day.

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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? Social Media

Kids and keyboards don’t mix for social media managers

Biznology

But if you manage your company’s social media accounts, this is actually a risk that you should consider. But would you really rather explain to your boss – or worse yet, the media – why you accidentally tweeted “;l;;gmlxzssaw” or something worse from the company account?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions.

How to Improve your e-Commerce Performance using Social Media

Biznology

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Keep the “Social” in Social Media.

Busting the Top 5 Social Media Myths

Biznology

Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping people understand some very basic principles of social media for business. Social media is for fun.

Which social media channels should your brand be present?

RockContent

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. How to build a social media strategy? Social Media

Report: Majority of Marketers to Increase Social Media Marketing Budgets

KoMarketing Associates

Digital marketers have already discovered that leveraging social media can have a positive impact on their overall bottom line. In terms of gaining a competitive advantage, most marketers (60%) said that it is imperative to invest more resources into social media.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages.

Report: Organizations Continue to Undervalue Social Media Marketing Data

KoMarketing Associates

However, new research suggests that many are under utilizing social media. Sprout Social recently published its “Sprout Social Index XVII: Accelerate” report, and statistics showed that 47% of marketers say social data is viewed as a resource that influences strategy for multiple teams.

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? Social Media

More than 60% of Marketers Primarily Use Social Media to Achieve Goals

KoMarketing Associates

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. Marketers have tactics for social media marketing as well.

Social Media Community Management Tips

Sharpspring

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint.

Report: Social Media Engagement Remains Steady on Instagram for Marketers

KoMarketing Associates

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Social Media Marketing and Facebook Familiarity.

How to Showcase Your Company Culture on Social Media

Marketing Insider Group

Studies show that tens of millions of people in the US have used social media to search for jobs, and 29% of all job seekers use social media as their primary search tool. To set your company culture apart on social media, it’s important to promote the specifics behind it.

Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts?

4 Easy Ways to Improve Social Media Engagement with Your Audience

Go Beyond SEO

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Promote Blog Posts on Social Media. Relationships of all types take work.

How to Handle a Social Media Crisis

Oracle

The key to crisis management in the digital era is social media. Using social media , companies and brands can respond to crises in near real-time. And the focal point of this crisis response on social media needs to be the company’s CEO.

How to Hire The Perfect Person To Run Your Social Media

Act-On

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Social Media Marketing hiring recruiting recruitment social marketing social media social media experts social media for business social media marketingPro tips for knowing when, why, who - and how - to hire.

Report: Social Media Marketing Channels are Delivering Across the Board

KoMarketing Associates

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Finding Social Media Marketing Success on Instagram.

Rethinking Success for Industrial Social Media

Industrial Marketer

There is no doubt: Social media has altered the way we live our lives, from how we get news to how we interact with others. Read more » The post Rethinking Success for Industrial Social Media appeared first on Industrial Marketer.

2021 Social Media Updates

ClearVoice

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Social media updates for Clubhouse.

46% of Marketers Have Had the Most Demand Gen Success with Social Media

KoMarketing Associates

Social media has become an intricate part of marketers’ overall strategies. in particular, social media (32%) has also been the top channel for demand generation over the last 12 months. Leveraging Social Media Marketing Data.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website? Demand & Lead Generation Social Media Marketing demand gen demand generation lead lead gen lead generation leads social marketing social media social media marketing

Social Media Strategy is a Game of Niches

Biznology

By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010.

33% of Marketers to Allocate Majority of Budget Toward Social Media

KoMarketing Associates

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. That being said, the majority of marketers (73%) also stated that they will be creating the most content for social media in the year ahead.

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram.

CIOs, CTOs and CROs are missing the social media boat

Biznology

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. They have fallen into the trap of thinking “the social media team handles social media.”

7 Best WordPress Social Media Plugins to Boost Your Followers

Optinmonster

Are you looking for the best social media plugin for WordPress to increase your followers? Social media is one of the biggest tools for companies to grow. But how can you leverage the website you already have to increase your following on social media?

Graphic Design Trends for Social Media in 2021

RockContent

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. With social networks, everything is much simpler – such platforms offer endless experimental opportunities for your business.

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Content and Social Media: The Key Takeaways for You.

10 Social Media Statistics That Will Blow Your Mind

Spiralytics

Empower your business through social networks. Here are ten interesting social media statistics that will blow your mind. The post 10 Social Media Statistics That Will Blow Your Mind appeared first on Spiralytics Inc.

The Future of Social Media

Marketing Insider Group

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social MediaA few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […].

Do Manufacturing Companies Using Social Media Need to Be on Instagram?

Industrial Marketer

Even for many manufacturing companies using social media, the thought of adding a platform that is as visual and aesthetically demanding as Instagram is daunting. Read more » The post Do Manufacturing Companies Using Social Media Need to Be on Instagram?

8 Best Social Media Feed Tools to Boost Followers

Optinmonster

Are you looking for the best social media feed tools for your website? In this post, we’ll explain the best social media feed tools on the market. 8 Best Social Media Feed Tools. There are several social media feed tools on the market.