Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series
AUGUST 28, 2021
How many of you have had that call: the low bandwidth, dropping every third word, frozen faces call? And how much better is the great bandwidth, crystal-clear call in comparison? In other words, we have a bandwidth problem. Account identification is the bandwidth of your ABM program. Give your revenue team enough bandwidth to identify the right accounts, and you’ll have crystal clear conversations that connect with prospects.