The simple truth about what’s driving digital next year
SEPTEMBER 26, 2016
The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time.
Increasing selling bandwidth and selling time of sales teams
APRIL 15, 2017
Enhancing sales productivity and effectiveness by increasing selling time and removing the hurdles salespeople and sales teams encounter. Here are two classic challenges for workers who need information to do their jobs successfully, which organizations try to solve but nonetheless keep struggling with. One: workers spend far too much time seeking the information they should […].
Who Should Write Your Corporate Social Media Policy?
MARCH 31, 2011
IT needs to be consulted about technical issues such as the bandwidth impact of allowing unfettered access to YouTube. Social Media Marketing Dave Fleet herding cats herding lobsters social media best practices social media governance who should develop a corporate social media policy writing a social media policy YouTube network bandwidthWhen it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources.
Internet of Things network technologies: LPWAN wireless IoT guide
NOVEMBER 1, 2016
There are ample Internet of Things use cases, mainly in an Industrial Internet of Things context, where applications need cheap mobile low power and long range connectivity, whereby low bandwidth is more than enough.
Email Marketing vs. MA Solutions: Which is Right for Your Business?
APRIL 7, 2017
Among them are: disparate data; constrained resource bandwidth; reduced support for multiple interfaces; overlapping functionality; copious licensing fees; and.
Why (and How) Your Team Should Personalize the Customer Experience
OCTOBER 17, 2016
Because too many businesses seem to go whole hog into personalization, only to find they simply dont have the bandwidth to do everything thats possible. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.
More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous
JANUARY 14, 2014
But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth.
The secrets of successful B2B marketing
The B2B Research Blog
JUNE 8, 2016
The best laid plans are worthless unless they’re executed effectively and this requires a talented and motivated team, with the bandwidth and freedom needed to deliver. What’s the secret to successful marketing? A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’.
Consolidate and Coordinate your Media
Buzz Marketing for Technology
APRIL 13, 2011
The reality is that today we lack the bandwidth to feed all of the agencies and consumer touch points available to us. Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space.
11 Key Questions to Ask When Creating a Content Marketing Strategy
B2B Marketing Insider
JULY 7, 2015
What will you do if your team does not have the bandwidth to publish as often as you’d like? According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy.
A Shortish History of Online Video
OCTOBER 19, 2016
Whether it’s advancement in technologies through natural experimentation, or simply the desire to meet the demand of ever-increasing complex online processes, our internet speed and bandwidth has continued to rise year-after-year, and with it, our ability to do amazing things online has risen too.
5 Reasons You Need a Partner for Your B2B Content Marketing Program
MARCH 9, 2015
If there isn’t anyone up to the task (or has the bandwidth) to do it within your company, and you don’t want to spend the time onboarding a new employee, consider working with a writer or marketing agency that has experience in your industry.
How Personalization Is Changing Content Marketing
MARCH 31, 2017
Not surprisingly, Demand Metric found that the two biggest reasons marketers don’t personalize content are “not having the bandwidth/resources” and “don’t have technology.”
What will replace Facebook? Six considerations
grow - Practical Marketing Solutions
JANUARY 6, 2015
But when it comes to social networks, we seem to only have the bandwidth for one. But when it comes to social networks, we seem to only have the bandwidth for one. A question I often receive in my classes and talks is “What will replace Facebook?”
The changes to Google+ are great. But they don’t matter
grow - Practical Marketing Solutions
MAY 16, 2013
We only have the psychological bandwidth for one Twitter, one LinkedIn, one YouTube. What an exciting week of announcements from Google!
Why is Inside Sales So Scared of Lead Nurturing?
APRIL 1, 2014
Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives.
15 Cases of Marketing Innovation [New eBook]
It's All About Revenue
APRIL 2, 2014
The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day.
How to Create a Sensible Social Media Strategy for Your Business [INFOGRAPHIC]
FEBRUARY 18, 2016
Most small businesses don’t have the bandwidth to establish and sustain a great social media presence on more than a handful of channels.
Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
SEPTEMBER 30, 2013
Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation.
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
SEPTEMBER 7, 2016
Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.
Four Trends Elevating Marketing as the Key Business Engine
JANUARY 11, 2016
This in return gave more bandwidth (and more seats in the room) for the opinion of the customer company’s rank-and-file in the decision process.
Explain the Complex Simply – Wise Words from Todd Hartley
MARCH 30, 2017
I placed a mental note that as bandwidth becomes more available I wanted to specialize in this tool that got freakish results. Bandwidth was available, YouTube became a force to be reckoned with, and I decided that I wanted to use this powerful tool to help boost sales conversion for customers. Back in 2003, online video was in its infancy. YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs.
6 Video Tips for Small Businesses on a Budget
FEBRUARY 1, 2017
Adjust your video ever-so-slightly for different platforms if you have the bandwidth and capacity to do so. Everything we do, it seems like we’re looking for the most efficient way to do it.
What Is Algorithmic Attribution? And Why Should B2B Marketers Care?
JANUARY 18, 2017
It depends on whether your team has bandwidth to make changes. B2B marketers use attribution to understand how their marketing impacts down-funnel sales. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel.
We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
JANUARY 15, 2016
Be mindful of your resources and bandwidth, and honest about your capabilities. What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team?
The Magic of Moving Pictures: Using Gif Images to Expand on Video Content
MARCH 3, 2017
With the modern prevalence of high bandwidth connections, the gif has become a preferred method of sharing video clips, sometimes with some additional editing for added effect. Imagine you’re a content strategist or editor managing submissions from a cohort of writers.
How Your Startup Can Overcome Content Marketing Challenges
APRIL 14, 2016
If your startup doesn’t have the bandwidth to take on any form of content marketing, it may be time to hire a consultant for a needs assessment. Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy.
New Report: B2B Content Marketing Trends
Everything Technology Marketing
AUGUST 26, 2012
The biggest challenge for marketers is time and bandwidth to create content - 94 percent of B2B marketers create new content from scratch 5. The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare.
Whoa: marketing technology budgets are now surpassing advertising
MAY 16, 2016
More apps, more bandwidth, more computation, more data, etc.
4 Ways That Automation Is Transforming Marketing
FEBRUARY 15, 2017
Marketing automation provides the ability to capture new opportunities that marketers otherwise wouldn’t have the time or bandwidth to pursue. Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. The results it brings to marketers today are very real, and very beneficial.
How To Choose an International Expansion Strategy
JANUARY 3, 2017
Furthermore, will you have the bandwidth to apply SEO linking strategies and other continuous optimizations to the new regional content? Have you ever thought about what it takes to build a strong digital presence in multiple countries?
Launching a Partner Program: Why, What, and How
Modern B2B Marketing
APRIL 10, 2017
Most teams don’t have the bandwidth to introduce 200 different partners to the sales team, run all the co-marketing programs requested by each partner, and provide deep developer support to everyone.
Why Personas Fail
FEBRUARY 25, 2015
This takes up bandwidth, may shift and pivot strategy, and – yes – calls for collaboration with other teams in the company. There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value?
5 Ways Marketers Can Use Twitter Photo Collages
It's All About Revenue
APRIL 3, 2014
While creating proprietary or design-specific images for social media can require bandwidth and planning, oftentimes visuals can give marketers the creative edge without an extensive project timeline typically assigned to bigger content launches.
What’s Ahead for Social Media: Live Video, Influencers, and Content
Modern B2B Marketing
MARCH 31, 2017
I’ve had multiple live streaming broadcasts drop due to bandwidth issues (lesson learned).
Choosing the Best Social Media for Your Company
MARCH 29, 2011
Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. Ideally, these goals will overlap in that success with one ensures success with the others.
Introducing The Definitive Guide to Account-Based Marketing
Modern B2B Marketing
MARCH 22, 2017
How you choose to practice ABM will depend on your objectives and bandwidth. Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar.