B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them.

Increasing selling bandwidth and selling time of sales teams

i-Scoop

Enhancing sales productivity and effectiveness by increasing selling time and removing the hurdles salespeople and sales teams encounter. Here are two classic challenges for workers who need information to do their jobs successfully, which organizations try to solve but nonetheless keep struggling with. One: workers spend far too much time seeking the information they should […].

Can content written for print position well in Google?

Biznology

I’ve heard some marketing managers complain that their print copywriters didn’t “have the bandwidth to write SEO copy.” Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine.

The simple truth about what’s driving digital next year

Biznology

The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time.

Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

Ad-blockers: intrusive ads fill screens, hog bandwidth, auto-play unwanted videos, and take attention from how we try to live our lives. Lesson for leaders.

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Who Should Write Your Corporate Social Media Policy?

Webbiquity

IT needs to be consulted about technical issues such as the bandwidth impact of allowing unfettered access to YouTube. Social Media Marketing Dave Fleet herding cats herding lobsters social media best practices social media governance who should develop a corporate social media policy writing a social media policy YouTube network bandwidthWhen it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources.

FileNet COLD Migration – Cracking the proprietary format issue

Technology Services Group

Built in the 1990’s in a time when network bandwidth and storage conservation was paramount, the format is unlike any others, badly […]. One of the most difficult things about migrating off of FileNet happens for those clients that have relied on leveraging the FileNet COLD format for storage of computer generated documents from internal systems.

Does Demand Generation Really Generate Demand?

The Point

Consider these two subject lines: Suffering from low bandwidth? Maybe that reader has low bandwidth and just doesn’t know it. Maybe he or she has low bandwidth but is perfectly happy with the status quo.

Private exchange of data is becoming de facto method for doing business

HG Data

The second Global Interconnection Index (GXI) forecasts that global installed Interconnection Bandwidth capacity will grow to 8,200+ Terabits per second (Tbps) by 2021.

How To Get 6 Months Of Marketing And Sales Execution Completed In Just 30 Days

Square 2 Marketing

Working with digital marketing, inbound, demand generation, revenue growth and sales execution agencies is an excellent idea when you lack the bandwidth or proficiency to drive lead generation, sales growth and overall revenue generation up and to the right.

Internet of Things network technologies: LPWAN wireless IoT guide

i-Scoop

There are ample Internet of Things use cases, mainly in an Industrial Internet of Things context, where applications need cheap mobile low power and long range connectivity, whereby low bandwidth is more than enough.

Blueprint To Relationship Marketing

FMG Suite

It is the advisor that is able to successfully pair their relationship marketing efforts with technology that enables increased communication bandwidth and campaign automation that is leading the way into the future. Blueprint To Relationship Marketing.

Building a Winning Content Calendar, Part 1

Golden Spiral

When it comes to the content goals for your B2B company, your content calendar produces the most energy which can be spent in extra time to go deeper on a topic, extra bandwidth to create more graphics or supporting content, or the ability to take a deep breath and recover before moving forward.

25 Free Hero Images and Mock-ups: The First Impression Counts

JotForm

Some say it was Apple who brought it forth, some say gigantic images have been there forever, but couldn’t be used due to poor bandwidths. The use of giant, so-called Hero images is a trend of the younger years. The latter is becoming less and less of a problem, so why not start using hero imagery t.

A CFO's Guide to RebelMouse

RebelMouse

CDNs and Bandwidth Providers. Since we blend technology and strategy together in everything we do, we can meet whatever staffing bandwidth you need us to. Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk.

Tips for Increasing SDR Engagement Rates

The Point

It ensures that every lead gets a prompt, personalized response, regardless of sales bandwidth, and the resulting engagement with that first touch (or lack of engagement) gives the SDR more information with which to prioritize human follow-up.

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5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

If there isn’t anyone up to the task (or has the bandwidth) to do it within your company, and you don’t want to spend the time onboarding a new employee, consider working with a writer or marketing agency that has experience in your industry.

Thanksgiving is every day for companies pursuing AI in marketing

Biznology

Machine learning has been around for decades, but the reason it is the flavor of the week is that cheap processors, storage, and bandwidth have enabled cloud servers to be spun up to tackle huge problems and spun down just as quickly.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could.

Martech is marketing, kind of like fixing things is home ownership

chiefmartech

But it is limited in bandwidth by the size of that embedded martech team. And not just technical bandwidth. We could all pitch in, significantly widening our bandwidth and accelerating the rate by which things got done.

5 Most Common Fails in B2B Search Campaigns

The Point

program accomplishes two main goals: It ensures that all leads receive prompt and automated response, regardless of sales bandwidth. Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post.

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11 Key Questions to Ask When Creating a Content Marketing Strategy

Marketing Insider Group

What will you do if your team does not have the bandwidth to publish as often as you’d like? According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

Because too many businesses seem to go whole hog into personalization, only to find they simply don’t have the bandwidth to do everything that’s possible. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

Why Individualized Content Experiences Build Customer Trust with Financial Services Brands

OneSpot

With a sophisticated individualization platform powered by machine learning, they were able to easily transform their static content experiences to dynamic ones via automation and with no impact on team bandwidth and resources.

Are You Really Ready to Enter a New Market?

Measure Up Marketing

If bandwidth or skill set is an issue, or you want an objective point of view we can help. Ideas for new markets to serve can come from Marketing and anywhere externally or internally, e.g. best customers or a partner, a member of the C-Suite, and Sales or Customer Support departments.

3 Reasons to Add Email to Your Lead Follow-Up Process

The Point

Often inside sales can’t get to all leads quickly enough (for example, after a trade show) and email ensures that every lead is responded to promptly, eliminating the chance that opportunities will go missing due to (even temporary) issues of sales bandwidth.

New Data Centre Support for Australian Marketers

Modern Marketing

The data centre supports marketers in their adoption of Oracle’s business-to-business cross-channel marketing platform by providing scalable bandwidth, technology innovation, quality of delivery and an exceptional customer experience.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

Because too many businesses seem to go whole hog into personalization, only to find they simply don’t have the bandwidth to do everything that’s possible. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

QuanticMind

Safe to say, you might feel like you spend all of your time, bandwidth and energy gearing up for the holidays only to do it all over again with President’s Day promotions or spring sales.

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Content Marketing ROI: 5 Metrics You Need to Know

KoMarketing Associates

Focus on historical data to figure out what goals make sense given your budget and team bandwidth, whether it’s related to awareness, traffic, and/or lead generation. Want to hear something shocking? Only 35 percent of B2B marketers measure content marketing ROI.

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Storytelling with Data – Part II – Getting to “What”

Heinz Marketing

This is for many reasons – difficulty of access and integrating data sources, current technology limitations, organizational silos, budgets and team bandwidth. I would love to spend some more time writing about this or overcoming organizational silos, team bandwidth and budgets, but that will have to wait until next month. By Ollie, the Marketing Performance Mutt… regular contributor to the Heinz Marketing Blog.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth.

12 Tips to Write Better SEO Content

KoMarketing Associates

What if to get the results you want, you need to produce more content than your bandwidth? As content marketers, we need to consistently produce new material to see results.

Bop Design Secures a Spot as a Top Agency in San Diego

BOP Design

“Although they are a boutique agency, they have the expertise and bandwidth to tackle any marketing need.” Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego!

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The secrets of successful B2B marketing

Savanta

The best laid plans are worthless unless they’re executed effectively and this requires a talented and motivated team, with the bandwidth and freedom needed to deliver. What’s the secret to successful marketing? A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’.

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day.

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Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation.