B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them.

The simple truth about what’s driving digital next year

Biznology

The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time.

Trending Sources

Can content written for print position well in Google?

Biznology

I’ve heard some marketing managers complain that their print copywriters didn’t “have the bandwidth to write SEO copy.” Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine.

Increasing selling bandwidth and selling time of sales teams

i-Scoop

Enhancing sales productivity and effectiveness by increasing selling time and removing the hurdles salespeople and sales teams encounter. Here are two classic challenges for workers who need information to do their jobs successfully, which organizations try to solve but nonetheless keep struggling with. One: workers spend far too much time seeking the information they should […].

Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

Ad-blockers: intrusive ads fill screens, hog bandwidth, auto-play unwanted videos, and take attention from how we try to live our lives. Lesson for leaders.

The Great Big List of Infographic Ideas [Infographic]

Hubspot

This essential mix of media prompts us to perpetually upgrade the bandwidth of our digital media subscription plans. You soak up blog posts, videos, photos, audio programs … the list goes on.

3 Engagement-Driving Examples of B2B User Generated Content

Marketing Insider Group

Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems. One of the most notable: the phenomena of […]. The post 3 Engagement-Driving Examples of B2B User Generated Content appeared first on Marketing Insider Group. Content Marketing

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

Because too many businesses seem to go whole hog into personalization, only to find they simply don’t have the bandwidth to do everything that’s possible. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

The reality is that today we lack the bandwidth to feed all of the agencies and consumer touch points available to us. Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

Because too many businesses seem to go whole hog into personalization, only to find they simply don’t have the bandwidth to do everything that’s possible. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

Email Marketing vs. MA Solutions: Which is Right for Your Business?

Act-On

Among them are: disparate data; constrained resource bandwidth; reduced support for multiple interfaces; overlapping functionality; copious licensing fees; and.

11 Key Questions to Ask When Creating a Content Marketing Strategy

Marketing Insider Group

What will you do if your team does not have the bandwidth to publish as often as you’d like? According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy.

5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

If there isn’t anyone up to the task (or has the bandwidth) to do it within your company, and you don’t want to spend the time onboarding a new employee, consider working with a writer or marketing agency that has experience in your industry.

A Shortish History of Online Video

Vidyard

Whether it’s advancement in technologies through natural experimentation, or simply the desire to meet the demand of ever-increasing complex online processes, our internet speed and bandwidth has continued to rise year-after-year, and with it, our ability to do amazing things online has risen too.

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day.

Case 85

Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives.

The secrets of successful B2B marketing

The B2B Research Blog

The best laid plans are worthless unless they’re executed effectively and this requires a talented and motivated team, with the bandwidth and freedom needed to deliver. What’s the secret to successful marketing? A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation.

How Personalization Is Changing Content Marketing

Contently

Not surprisingly, Demand Metric found that the two biggest reasons marketers don’t personalize content are “not having the bandwidth/resources” and “don’t have technology.”

How to Create a Sensible Social Media Strategy for Your Business [INFOGRAPHIC]

Hubspot

Most small businesses don’t have the bandwidth to establish and sustain a great social media presence on more than a handful of channels.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

Four Trends Elevating Marketing as the Key Business Engine

Act-On

This in return gave more bandwidth (and more seats in the room) for the opinion of the customer company’s rank-and-file in the decision process.

New Report: B2B Content Marketing Trends

Everything Technology Marketing

The biggest challenge for marketers is time and bandwidth to create content - 94 percent of B2B marketers create new content from scratch 5. The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

If your startup doesn’t have the bandwidth to take on any form of content marketing, it may be time to hire a consultant for a needs assessment. Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy.

The salesmanship of influencer marketing

Biznology

We’ve been friends since Freshman year at GWU and he’s been selling ever since, from executive laptops sitting atop Grecian columns to hosting, bandwidth, networking, and telecom services to language-learning platforms.

Why Personas Fail

Cintell

This takes up bandwidth, may shift and pivot strategy, and – yes – calls for collaboration with other teams in the company. There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value?

5 Ways Marketers Can Use Twitter Photo Collages

Modern Marketing

While creating proprietary or design-specific images for social media can require bandwidth and planning, oftentimes visuals can give marketers the creative edge without an extensive project timeline typically assigned to bigger content launches.

Whoa: marketing technology budgets are now surpassing advertising

chiefmartech

More apps, more bandwidth, more computation, more data, etc.

6 Video Tips for Small Businesses on a Budget

Vidyard

Adjust your video ever-so-slightly for different platforms if you have the bandwidth and capacity to do so. Everything we do, it seems like we’re looking for the most efficient way to do it.

Back to Basics: How to Write Effective Headlines

Act-On

If you’ve got the bandwidth, organize an A/B test to see how well headlines perform. In any article or blog post or other piece of marketing content, headlines are very likely the first thing people see, next to the images.

Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach

DiscoverOrg

It is unclear as to how long this deficit has existed, but one can deduce that there was not been enough bandwidth to cover all of Equifax’s security needs, indicating a likely backlog of necessary security updates, lack of incident monitoring, or need for new enhanced security processes. When there is pain in one area, there is likely a lack of bandwidth in another.

New Data Centre Support for Australian Marketers

Modern Marketing

The data centre supports marketers in their adoption of Oracle’s business-to-business cross-channel marketing platform by providing scalable bandwidth, technology innovation, quality of delivery and an exceptional customer experience.

3 Significant Trends Impacting Marketing Leaders Now

Modern Marketing

The Oracle Marketing Cloud emphasizing the enablement of marketers to focus primarily on execution against these customer facing goals, rather than wading through bandwidth and budget considerations to consolidate disparate, nonintegrated systems that ultimately don't help in the grand mission to support meaningful engagement.

How To Choose an International Expansion Strategy

Captora

Furthermore, will you have the bandwidth to apply SEO linking strategies and other continuous optimizations to the new regional content? Have you ever thought about what it takes to build a strong digital presence in multiple countries?

Explain the Complex Simply – Wise Words from Todd Hartley

Vidyard

I placed a mental note that as bandwidth becomes more available I wanted to specialize in this tool that got freakish results. Bandwidth was available, YouTube became a force to be reckoned with, and I decided that I wanted to use this powerful tool to help boost sales conversion for customers. Back in 2003, online video was in its infancy. YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs.

The Magic of Moving Pictures: Using Gif Images to Expand on Video Content

Content Standard

With the modern prevalence of high bandwidth connections, the gif has become a preferred method of sharing video clips, sometimes with some additional editing for added effect. Imagine you’re a content strategist or editor managing submissions from a cohort of writers.

4 Ways That Automation Is Transforming Marketing

Act-On

Marketing automation provides the ability to capture new opportunities that marketers otherwise wouldn’t have the time or bandwidth to pursue. Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. The results it brings to marketers today are very real, and very beneficial.

What Google+ Needs to Offer Businesses

Modern Marketing

by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. With a reported 25 million users, it’s fastest growing social media network of all time.

Google 104

A Nonprofit’s Guide to Building Audience Personas

Hubspot

Schedule 30-45 minute calls with individuals who opt-in: keep reaching out to new contacts until your bandwidth is full. As a nonprofit, especially, your teams have limited bandwidth.