B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them.

The simple truth about what’s driving digital next year

Biznology

The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time.

Trending Sources

Can content written for print position well in Google?

Biznology

I’ve heard some marketing managers complain that their print copywriters didn’t “have the bandwidth to write SEO copy.” Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine.

Increasing selling bandwidth and selling time of sales teams

i-Scoop

Enhancing sales productivity and effectiveness by increasing selling time and removing the hurdles salespeople and sales teams encounter. Here are two classic challenges for workers who need information to do their jobs successfully, which organizations try to solve but nonetheless keep struggling with. One: workers spend far too much time seeking the information they should […].

Who Should Write Your Corporate Social Media Policy?

Webbiquity

IT needs to be consulted about technical issues such as the bandwidth impact of allowing unfettered access to YouTube. Social Media Marketing Dave Fleet herding cats herding lobsters social media best practices social media governance who should develop a corporate social media policy writing a social media policy YouTube network bandwidthWhen it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

Because too many businesses seem to go whole hog into personalization, only to find they simply don’t have the bandwidth to do everything that’s possible. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

Email Marketing vs. MA Solutions: Which is Right for Your Business?

Act-On

Among them are: disparate data; constrained resource bandwidth; reduced support for multiple interfaces; overlapping functionality; copious licensing fees; and.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

Because too many businesses seem to go whole hog into personalization, only to find they simply don’t have the bandwidth to do everything that’s possible. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

The reality is that today we lack the bandwidth to feed all of the agencies and consumer touch points available to us. Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space.

11 Key Questions to Ask When Creating a Content Marketing Strategy

B2B Marketing Insider

What will you do if your team does not have the bandwidth to publish as often as you’d like? According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy.

5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

If there isn’t anyone up to the task (or has the bandwidth) to do it within your company, and you don’t want to spend the time onboarding a new employee, consider working with a writer or marketing agency that has experience in your industry.

A Shortish History of Online Video

Vidyard

Whether it’s advancement in technologies through natural experimentation, or simply the desire to meet the demand of ever-increasing complex online processes, our internet speed and bandwidth has continued to rise year-after-year, and with it, our ability to do amazing things online has risen too.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

But when it comes to social networks, we seem to only have the bandwidth for one. But when it comes to social networks, we seem to only have the bandwidth for one. A question I often receive in my classes and talks is “What will replace Facebook?”

The changes to Google+ are great. But they don’t matter

grow - Practical Marketing Solutions

We only have the psychological bandwidth for one Twitter, one LinkedIn, one YouTube. What an exciting week of announcements from Google!

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives.

The secrets of successful B2B marketing

The B2B Research Blog

The best laid plans are worthless unless they’re executed effectively and this requires a talented and motivated team, with the bandwidth and freedom needed to deliver. What’s the secret to successful marketing? A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’.

How Personalization Is Changing Content Marketing

Contently

Not surprisingly, Demand Metric found that the two biggest reasons marketers don’t personalize content are “not having the bandwidth/resources” and “don’t have technology.”

Four Trends Elevating Marketing as the Key Business Engine

Act-On

This in return gave more bandwidth (and more seats in the room) for the opinion of the customer company’s rank-and-file in the decision process.

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day.

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Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

How to Create a Sensible Social Media Strategy for Your Business [INFOGRAPHIC]

Hubspot

Most small businesses don’t have the bandwidth to establish and sustain a great social media presence on more than a handful of channels.

Back to Basics: How to Write Effective Headlines

Act-On

If you’ve got the bandwidth, organize an A/B test to see how well headlines perform. In any article or blog post or other piece of marketing content, headlines are very likely the first thing people see, next to the images.

New Report: B2B Content Marketing Trends

Everything Technology Marketing

The biggest challenge for marketers is time and bandwidth to create content - 94 percent of B2B marketers create new content from scratch 5. The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare.

Why Personas Fail

Cintell

This takes up bandwidth, may shift and pivot strategy, and – yes – calls for collaboration with other teams in the company. There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value?

The salesmanship of influencer marketing

Biznology

We’ve been friends since Freshman year at GWU and he’s been selling ever since, from executive laptops sitting atop Grecian columns to hosting, bandwidth, networking, and telecom services to language-learning platforms.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

If your startup doesn’t have the bandwidth to take on any form of content marketing, it may be time to hire a consultant for a needs assessment. Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy.

What Is Algorithmic Attribution? And Why Should B2B Marketers Care?

bizible

It depends on whether your team has bandwidth to make changes. B2B marketers use attribution to understand how their marketing impacts down-funnel sales. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel.

Whoa: marketing technology budgets are now surpassing advertising

chiefmartech

More apps, more bandwidth, more computation, more data, etc.

6 Video Tips for Small Businesses on a Budget

Vidyard

Adjust your video ever-so-slightly for different platforms if you have the bandwidth and capacity to do so. Everything we do, it seems like we’re looking for the most efficient way to do it.

4 Ways That Automation Is Transforming Marketing

Act-On

Marketing automation provides the ability to capture new opportunities that marketers otherwise wouldn’t have the time or bandwidth to pursue. Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. The results it brings to marketers today are very real, and very beneficial.

5 Ways Marketers Can Use Twitter Photo Collages

Modern Marketing

While creating proprietary or design-specific images for social media can require bandwidth and planning, oftentimes visuals can give marketers the creative edge without an extensive project timeline typically assigned to bigger content launches.

How To Choose an International Expansion Strategy

Captora

Furthermore, will you have the bandwidth to apply SEO linking strategies and other continuous optimizations to the new regional content? Have you ever thought about what it takes to build a strong digital presence in multiple countries?

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

We don’t have the bandwidth to desire two Twitters or an alternative to LinkedIn. A very frequent question I am asked is “What will be the next Facebook?”

New Data Centre Support for Australian Marketers

Modern Marketing

The data centre supports marketers in their adoption of Oracle’s business-to-business cross-channel marketing platform by providing scalable bandwidth, technology innovation, quality of delivery and an exceptional customer experience.

Herding cats? The Hidden Costs of Multiple Marketing Tools

Act-On

You can run out of bandwidth long before you run out of things that need to be done. The number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. The flip side? How do you use these tools so they augment each other? How do you reconcile the data different tools produce, so that you can accurately visualize where a lead is in the sales cycle?

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The Magic of Moving Pictures: Using Gif Images to Expand on Video Content

Content Standard

With the modern prevalence of high bandwidth connections, the gif has become a preferred method of sharing video clips, sometimes with some additional editing for added effect. Imagine you’re a content strategist or editor managing submissions from a cohort of writers.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

Some of the top challenges identified by content marketers ( LinkedIn Technology Marketing Community ) include: Lack of time/bandwidth to create content (51%). At BuzzSumo we love research and data.

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Explain the Complex Simply – Wise Words from Todd Hartley

Vidyard

I placed a mental note that as bandwidth becomes more available I wanted to specialize in this tool that got freakish results. Bandwidth was available, YouTube became a force to be reckoned with, and I decided that I wanted to use this powerful tool to help boost sales conversion for customers. Back in 2003, online video was in its infancy. YouTube hadn’t been launched yet, and Netflix was still in the business of mailing out DVDs.