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Forrester Report: Getting Customer Data Management Right
Modern Marketing
JANUARY 15, 2020
In August 2019, Oracle commissioned Forrester Consulting to evaluate the market maturity of customer data unification.
Forrester Related Topics 
Forrester: B2B Companies Score Low in Marketing Best Practices
The Point
JUNE 5, 2018
Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. I asked Lori Wizdo, Forrester Vice President and Principal Analyst, to provide her thoughts on what the survey results say about how where most B2B marketers fall on the revenue marketing maturity curve.
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Forrester DMP report 2019: Adobe and Salesforce lead the pack
ClickZ
SEPTEMBER 25, 2019
A new report by Forrester has analyzed and ranked the seven most significant Data Management Platforms ( DMPs ) on the market in 2019. Forrester’s analysis found that Adobe and Salesforce were leading the DMP market.
Forrester: Advocate Marketing Is Critical To B2B Success
Influitive
OCTOBER 21, 2015
That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .
How B2B Marketing is Changing in 2018
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Gartner, Forrester, Aberdeen) 2 Sales tech (e.g., 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.
Forrester B2C commerce suites: What made the winners stand out
ClickZ
JULY 18, 2019
Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes.
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4 Key Marketing Technology Takeaways From A Forrester Wave
Modern Marketing
FEBRUARY 3, 2014
report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. Here are our 4 takeaways from the Forrester report around driving change and progress in technology adoption, as well as some added tips: 1.
Act-On’s a Leader in the Forrester Wave™ and What That Means to You
Act-On
DECEMBER 12, 2016
So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. The Forrester Wave™ research process is rigorous, objective, and transparent.
Forrester’s Laura Ramos Offers 5 Ways to Align Sales & Marketing in Upcoming Webinar
Sales Intelligence View
MAY 21, 2015
Marketing Sales forrester b2b forrester insideview forrester marketing forrester research tips forrester research webinar forrester sales marketing forrester sales research forrester thought leadership forrester webinar laura ramos webinar sales marketing alignmentOne of the hot B2B topics these days is around sales an […].
Forrester Acquisition ‘The Sirius Way’
Valasys
NOVEMBER 28, 2018
A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions has annual revenue of $87 million and 1,400 client accounts while Forrester has 3,500. About Forrester Research.
How to Use Video Throughout the Buyer's Journey
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
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Forrester thinks Content Marketing Isn’t Working – They’re Half Right
The Point
JULY 18, 2014
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.
Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester.
Modern Marketing
OCTOBER 19, 2018
Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.
Sales Enablement Takeaways from Forrester’s Forum
Sales Intelligence View
MARCH 19, 2015
At Forrester’s Forum For Sales Enablement Professionals […]. Events forrester sales research Marketing Strategy sales enablement sales marketing alignment
Open Lounge: Forrester’s Mary Shea Talks ABM, Millennials, and the Changing B2B Buyer
Sales Intelligence View
OCTOBER 5, 2016
Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing. Events Thought Leadership 2016 df16 Dreamforce forrester forrester alignment forrester b2b forrester dreamforce forrester marketing forrester millennials forrester sales mary shea mary shea forrester mary shea research Open Lounge
Master the Art of Marketing Attribution with Forrester
QuanticMind
OCTOBER 11, 2018
New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester.
Forrester Report: The Birth Of The B2B Consumer
PathFactory
SEPTEMBER 12, 2018
According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. To learn more, read the complimentary Forrester report here. ¹
Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester
Contently
FEBRUARY 23, 2018
There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. The post Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester appeared first on The Content Strategist.
B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
ViewPoint
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries.
A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing
Influitive
JANUARY 24, 2019
Forrester’s new report explores. The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive. If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard?
Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
Modern Marketing
NOVEMBER 18, 2016
Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.
Forrester Finds the Future of Video May Not Be Television
Vidyard
MARCH 14, 2017
Forrester Research has bad news for marketers. Well, thankfully Forrester has some answers on that as well. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Remember commercials?
Video Marketing Success Starts with Distribution, says Forrester
Vidyard
NOVEMBER 16, 2015
Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this.
Forrester Research Names Oracle Marketing Cloud a Leader
Modern Marketing
JUNE 1, 2016
That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape.
Forrester Research Predicts Account-Based Everything in 2017
Vidyard
FEBRUARY 21, 2017
According to Forrester Research, a revolution is coming for account-based marketing. Discover why Forrester is predicting skyrocketing usage of account-based marketing in 2017 in their new report Predictions 2017: ABM Boosts B2B Marketing’s Customer Obsession IQ !
Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing
Modern Marketing
SEPTEMBER 25, 2015
Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.
Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing
Modern Marketing
SEPTEMBER 25, 2015
Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.
Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2018
Modern Marketing
JUNE 26, 2018
” So begins the preamble to this year’s Forrester Wave for Email Marketing Solutions, Q218. That’s why we are the only vendor who has earned the Leader designation in every Forrester Email Wave for the last thirteen years! I trust that few readers have actually reviewed all seven Forrester Waves for Email Marketing since 2005. “Email Marketing: Old salt of your toolkit, and still the most cost-effective promotional channel.”
Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the.
Modern Marketing
JUNE 5, 2017
The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. Click here to learn more and download The Forrester Wave™: Data Management Platforms, Q2 2017. [1]
Forrester Sounds the Digital Marketing Alarm
Vidyard
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard.
Forrester Ranks the Martech that Makes the Biggest Impact
Vidyard
MAY 9, 2017
So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! The post Forrester Ranks the Martech that Makes the Biggest Impact appeared first on Vidyard.
Death of a Salesman? Forrester says Yes.
The ROI Guy
MARCH 12, 2015
At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.
Forrester Report: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale
PathFactory
MAY 2, 2019
That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Lattice Engines , a leader in AI, recently scored a Strong Performer Rating in The Forrester New Wave : ABM Platforms, Q2 2018.
Lenati Named Top B2B Marketing Agency By Forrester
Valasys
MARCH 4, 2019
ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc.
HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage
HG Data
APRIL 15, 2019
Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service. The post HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage appeared first on HG Insights.
Forrester: The Accelerating Death of the B2B Sales Rep
The ROI Guy
JULY 11, 2017
Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. Alinean Consultative selling Death of a B2B Sales Rep Diagnostic Assessment Forrester interactive content Pisello ROI Calculator Sales Enablement Value Marketing Value Selling
Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
Fathom
DECEMBER 18, 2013
It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close.
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