Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. I asked Lori Wizdo, Forrester Vice President and Principal Analyst, to provide her thoughts on what the survey results say about how where most B2B marketers fall on the revenue marketing maturity curve.

Forrester: Advocate Marketing Is Critical To B2B Success


That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.


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Forrester Report: Getting Customer Data Management Right


In August 2019, Oracle commissioned Forrester Consulting to evaluate the market maturity of customer data unification. Forrester conducted an online survey of 337 marketing and advertising professionals in North America and Europe who are responsible for customer data, marketing analytics, or marketing/advertising technology.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine


Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

4 Key Marketing Technology Takeaways From A Forrester Wave


Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc. report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”.

Act-On’s a Leader in the Forrester Wave™ and What That Means to You


So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. The Forrester Wave™ research process is rigorous, objective, and transparent.

Forrester’s Laura Ramos Offers 5 Ways to Align Sales & Marketing in Upcoming Webinar

Sales Intelligence View

Marketing Sales forrester b2b forrester insideview forrester marketing forrester research tips forrester research webinar forrester sales marketing forrester sales research forrester thought leadership forrester webinar laura ramos webinar sales marketing alignmentOne of the hot B2B topics these days is around sales an […].

Rethinking Nurture with Forrester


The post Rethinking Nurture with Forrester appeared first on PFL. How much time is wasted on drip emails that don’t speak to your buyer’s pain points? Jump start the buyer’s journey with targeted, personalized outreach. B2B Marketing Multichannel Marketing

Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester.


Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment. According to the Forrester report, Oracle attained the top-ranked score in the current offering category and the highest possible score in the strategy category out of the 6 marketing automation platforms assessed.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Open Lounge: Forrester’s Mary Shea Talks ABM, Millennials, and the Changing B2B Buyer

Sales Intelligence View

Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing. Events Thought Leadership 2016 df16 Dreamforce forrester forrester alignment forrester b2b forrester dreamforce forrester marketing forrester millennials forrester sales mary shea mary shea forrester mary shea research Open Lounge

Forrester DMP report 2019: Adobe and Salesforce lead the pack


A new report by Forrester has analyzed and ranked the seven most significant Data Management Platforms ( DMPs ) on the market in 2019. The research, published at The Forrester Wave : Data Management Platforms, Q2 2019 , shows how each measure up – and points to those with omnichannel marketing integrations and advanced analytics functionality as leading the field. Forrester’s analysis found that Adobe and Salesforce were leading the DMP market.

A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing


Forrester’s new report explores. The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive. If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard?

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. B2B Marketing Content marketing Demand Generation Advertising Age b2b demand generation content marketing strategy content marketing tips Forrester Research Laura Ramos

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020


We feel very honored to be named a Leader in The Forrester Wave™: Email Marketing Services Providers, Q2 2020. According to the Forrester report , “Client references get more than what they pay for. We are honored to be recognized as a ‘Leader’ by Forrester, which we believe highlights our long-standing commitment to helping marketers build customer loyalty and drive the best business results.

Sales Enablement Takeaways from Forrester’s Forum

Sales Intelligence View

At Forrester’s Forum For Sales Enablement Professionals […]. Events forrester sales research Marketing Strategy sales enablement sales marketing alignment

Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2018


” So begins the preamble to this year’s Forrester Wave for Email Marketing Solutions, Q218. That’s why we are the only vendor who has earned the Leader designation in every Forrester Email Wave for the last thirteen years! I trust that few readers have actually reviewed all seven Forrester Waves for Email Marketing since 2005. “Email Marketing: Old salt of your toolkit, and still the most cost-effective promotional channel.”

Just Released: Forrester's TEI Report


Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer. Using their own methodology, Forrester found that on average, sales reps who are using Outreach are able to exceed their sales quotas because of increased sales productivity and greater sales effectiveness. A rep who is consistently exceeding her (or his) quota is a lot like a great sales pitch: people want to know more.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

Forrester Acquisition ‘The Sirius Way’


A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. SiriusDecisions has annual revenue of $87 million and 1,400 client accounts while Forrester has 3,500. About Forrester Research.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.


Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. According to Forrester, a L2RM business system includes integrated goals, processes, and metrics that reshape marketing practices to drive effective customer engagement across the entire customer life cycle — from awareness to advocacy.

Forrester B2C commerce suites: What made the winners stand out


Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes. Forrester also mentions SAP’s “outstanding enterprise customer references who reported seamless scaling and load management for billion-dollar GMV loads.”.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing


According to a July 2015 commissioned study by Forrester Consulting, only 2% of surveyed organizations have the necessary capabilities to identify, deliver on and measure micro-moments ( Balancing Privacy And Personalization: The Challenge Of Marketing For Micro-Moments , September 2015 Forbes Article ) -- a point in time when customers show their affinity or desire for specific products or services. Click here to download a copy of the Forrester report at

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

Forrester Research Names Oracle Marketing Cloud a Leader


That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. According to research Forrester shared in the assessment, more than 40% of marketers say their technology environments are too complex, and that separate teams often purchase redundant capabilities.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing


According to a July 2015 commissioned study by Forrester Consulting, only 2% of surveyed organizations have the necessary capabilities to identify, deliver on and measure micro-moments ( Balancing Privacy And Personalization: The Challenge Of Marketing For Micro-Moments , September 2015 Forbes Article ) -- a point in time when customers show their affinity or desire for specific products or services. Click here to download a copy of the Forrester report at

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles


And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.”

Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the.


The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are fortunate not only to be named a leader in this Wave but also a leader in the most recent Enterprise Marketing Suite and Cross-Channel Campaign Management Forrester Wave [1]. Click here to learn more and download The Forrester Wave™: Data Management Platforms, Q2 2017. [1]

Allocadia Named Strong Performer in Forrester Wave


Forrester Wave. According to the Forrester Wave: Marketing Resource Management, Q1 2020, “Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.”

Forrester Report: The Birth Of The B2B Consumer


According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. To successfully refresh your perspective, Forrester points out marketers must: Tether to your customer experience.

Master the Art of Marketing Attribution with Forrester


New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester. Our new Forrester Report, “ Customer-Obsessed Marketing Demands Unified Management” is here to fix that. The post Master the Art of Marketing Attribution with Forrester appeared first on QuanticMind.

ScanmarQED featured in the Forrester report


This Forrester report is about marketing measurement and optimization solutions and is part of a broader publication titled “The Marketing Measurement And Insights Playbook For 2019". We are thrilled that the value of our software and approach is being recognized by Forrester, so in the coming weeks, we will be diving deeper into specific topics covered in the report.

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. The Bottom Line Along with the research on the decline in number of sales reps, Forrester announced that next years’ event would be renamed from Sales Enablement to B2B Marketing.

Increasing Engagement without Increasing Headcount: Forrester's Forthcoming TEI Report


Well you’re in luck, because on March 10th, we will be releasing Forrester’s Total Economic Impact (TEI) report , which outlines the ROI that enterprise customers have achieved with Outreach, including a 387% ROI and 3-month payback period. Based on Forrester’s direct interviews with Outreach customers, the research report details how our platform greatly accelerates: Sales productivity.

Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)


It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. This program investment criterion and more is covered by Laura Ramos from Forrester in a recently released report called “ Balance People and Process to Fund L2RM.”. This blog post is not targeted to the Seeking Alpha crowd.