Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .

Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. I asked Lori Wizdo, Forrester Vice President and Principal Analyst, to provide her thoughts on what the survey results say about how where most B2B marketers fall on the revenue marketing maturity curve.

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Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.

Forrester Report: Getting Customer Data Management Right

Modern Marketing

In August 2019, Oracle commissioned Forrester Consulting to evaluate the market maturity of customer data unification.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Just Released: Forrester's TEI Report

Outreach

Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer. A rep who is consistently exceeding her (or his) quota is a lot like a great sales pitch: people want to know more.

4 Key Marketing Technology Takeaways From A Forrester Wave

Modern Marketing

report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. Here are our 4 takeaways from the Forrester report around driving change and progress in technology adoption, as well as some added tips: 1.

Forrester B2C commerce suites: What made the winners stand out

ClickZ

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes.

Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. The Forrester Wave™ research process is rigorous, objective, and transparent.

Allocadia Named Strong Performer in Forrester Wave

Allocadia

Forrester Wave. Discover the following insights: Why Allocadia has the highest score in money management capabilities Current MRM trends customers should look out for Forrester’s considerations for evaluating Marketing Resource Management (MRM) vendors.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

Forrester’s Laura Ramos Offers 5 Ways to Align Sales & Marketing in Upcoming Webinar

Sales Intelligence View

Marketing Sales forrester b2b forrester insideview forrester marketing forrester research tips forrester research webinar forrester sales marketing forrester sales research forrester thought leadership forrester webinar laura ramos webinar sales marketing alignmentOne of the hot B2B topics these days is around sales an […].

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester Acquisition ‘The Sirius Way’

Valasys

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions has annual revenue of $87 million and 1,400 client accounts while Forrester has 3,500. About Forrester Research.

Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester.

Modern Marketing

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

Sales Enablement Takeaways from Forrester’s Forum

Sales Intelligence View

At Forrester’s Forum For Sales Enablement Professionals […]. Events forrester sales research Marketing Strategy sales enablement sales marketing alignment

Open Lounge: Forrester’s Mary Shea Talks ABM, Millennials, and the Changing B2B Buyer

Sales Intelligence View

Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing. Events Thought Leadership 2016 df16 Dreamforce forrester forrester alignment forrester b2b forrester dreamforce forrester marketing forrester millennials forrester sales mary shea mary shea forrester mary shea research Open Lounge

A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing

Influitive

Forrester’s new report explores. The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive. If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard?

Increasing Engagement without Increasing Headcount: Forrester's Forthcoming TEI Report

Outreach

Well you’re in luck, because on March 10th, we will be releasing Forrester’s Total Economic Impact (TEI) report , which outlines the ROI that enterprise customers have achieved with Outreach, including a 387% ROI and 3-month payback period.

Master the Art of Marketing Attribution with Forrester

QuanticMind

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester.

Forrester Report: The Birth Of The B2B Consumer

PathFactory

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. To learn more, read the complimentary Forrester report here. ¹

B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

ViewPoint

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries.

Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester

Contently

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. The post Contently Emerges as a Top Choice for B2B Content Marketers in Report by Forrester appeared first on The Content Strategist.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria.

Forrester Finds the Future of Video May Not Be Television

Vidyard

Forrester Research has bad news for marketers. Well, thankfully Forrester has some answers on that as well. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Remember commercials?

Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this.

Forrester Research Names Oracle Marketing Cloud a Leader

Modern Marketing

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.”

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Modern Marketing

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.

Forrester Research Predicts Account-Based Everything in 2017

Vidyard

According to Forrester Research, a revolution is coming for account-based marketing. Discover why Forrester is predicting skyrocketing usage of account-based marketing in 2017 in their new report Predictions 2017: ABM Boosts B2B Marketing’s Customer Obsession IQ !

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Modern Marketing

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.

Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2018

Modern Marketing

” So begins the preamble to this year’s Forrester Wave for Email Marketing Solutions, Q218. That’s why we are the only vendor who has earned the Leader designation in every Forrester Email Wave for the last thirteen years! I trust that few readers have actually reviewed all seven Forrester Waves for Email Marketing since 2005. “Email Marketing: Old salt of your toolkit, and still the most cost-effective promotional channel.”

Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the.

Modern Marketing

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. Click here to learn more and download The Forrester Wave™: Data Management Platforms, Q2 2017. [1]

Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard.

Forrester Ranks the Martech that Makes the Biggest Impact

Vidyard

So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! The post Forrester Ranks the Martech that Makes the Biggest Impact appeared first on Vidyard.

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.