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ZoomInfo Named a Leader in Marketing & Sales Data Report by Forrester Research

Zoominfo

Today, ZoomInfo has been named a Leader by Forrester Research in The Forrester Wave™ : Marketing And Sales Data Providers for B2B, Q1 2024. Defining Data Quality Forrester serves as a trusted guide for corporate technology buyers, with reports and recommendations that are based on rigorous research and exacting standards.

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Forrester Study: How Influitive Generates a 355% ROI

Influitive

Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive. In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%.

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5 Key Takeaways from the 2021 Forrester B2B Summit

Influitive

Another year, another successful Forrester B2B Summit in the books! The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive. Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide. Reimagine Retention’s […].

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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Laura Ramos, Vice President, Principal Analyst at Forrester Research Technology and Insights: Webinar platforms that offer actionable insights are invaluable.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Embracing Transformation at the 2024 Forrester B2B Summit

Televerde

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. Gathering the Innovators and Thinkers The Forrester B2B Summit has always been a hub for cutting-edge technology and innovative processes.

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Forrester is Over – Don’t Go Back to Static Data!

Leadspace

Last week our team had the privilege of attending the Forrester B2B Summit 2024 in Austin, Texas, and it was one heck of an experience. While we mainly went to Forrester to show off Leadspace and release new offerings, a major goal was to understand what data problems keep sales and marketing teams up at night. How do we do it?

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Enhances Your ABM Strategy

According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Forrester found “only 1.2% Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? However, organizations are fighting back - and winning.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

With over 2 million users, G2 and Forrester says SpotMe is one of the key contenders in the space. Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations? For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. Customer-centric approaches are meant to help us put buyers first. But do they? This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.