Forrester Related Topics 
Influitive
FEBRUARY 3, 2023
Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive. In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%.
Top Rank Marketing
OCTOBER 17, 2023
Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Laura Ramos, Vice President, Principal Analyst at Forrester Research Technology and Insights: Webinar platforms that offer actionable insights are invaluable.
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Influitive
MAY 14, 2021
Another year, another successful Forrester B2B Summit in the books! The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive. Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide. Reimagine Retention’s […].
Martech
MAY 10, 2023
The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What are the main criteria that Forrester evaluated its participants on? What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? How do you measure the effectiveness of your loyalty management system? Let’s dive into it.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Influitive
MAY 26, 2020
With that, another Forrester SiriusDecisions Summit is in the books. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world.
Anteriad
JUNE 21, 2023
The post 6 takeaways from the 2023 Forrester B2B Summit appeared first on Anteriad.
Advertiser: ZoomInfo
According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Forrester found “only 1.2% Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? However, organizations are fighting back - and winning.
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Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations? For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. Customer-centric approaches are meant to help us put buyers first. But do they? This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers.
Speaker: Jamie Shanks, CEO, Sales for Life
According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.
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