Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. I asked Lori Wizdo, Forrester Vice President and Principal Analyst, to provide her thoughts on what the survey results say about how where most B2B marketers fall on the revenue marketing maturity curve.

5 Key Takeaways from the 2021 Forrester B2B Summit

Influitive

Another year, another successful Forrester B2B Summit in the books! The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Forrester Webinar: Is One-and-Done Planning Dead?

BrandMaker Blog

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business.

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022

Forrester Digital Transformation

Forrester Principal Analyst John Arnold shares the 10 best ideas. What's the best way to spend your paid media advertising budget in 2022? Account-Based Marketing (ABM) Advertising B2B Marketing

Overcoming Friction in Demand Marketing Program Planning

Forrester Digital Transformation

The Forrester Marketing Program […]. To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs.

As B2B Media Time Grows, Marketers Need These Five Audience Insights

Forrester Digital Transformation

About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […]. Audience insights are more critical than ever for B2B marketers.

BrandMaker Webinar with Forrester: Is-One-and-Done Planning Dead?

Allocadia

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

These Six Competencies Raise The Bar For B2B Paid Media Advertising

Forrester Digital Transformation

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Forrester B2B

Your product demos, content, and delivery channels won't matter if you're pursuing the wrong targets. Learn how the new Waterfall can help you zero in on the most promising opportunities.

Brandfolder Named a Strong Performer in the 2022 Forrester Wave™

Brandfolder

We’re incredibly excited to share that Brandfolder has been named a Strong Performer in The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022!

Early Findings From Forrester SiriusDecisions’ Global Audit of Account-Based Marketing

Forrester's Customer Insights

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM).

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Forrester's Customer Insights

No amount of product demos, content, delivery channels, or even great sales reps will matter if you are going after targets that are fundamentally the wrong fit. Learn how the new Waterfall can help you target the most promising opportunities.

Forrester’s Strategic Budget Allocation

Allocadia

Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key steps for how and when to implement it across an organization. In this report, you’ll learn: The key components of Forrester’s 6-Step Strategic Budget Allocation Process Why leaders must set the expectation that past budget decisions may not align with tomorrow’s needs How marketers can remain agile in marketing planning and make strategic budget allocation decisions.

The Second Forrester New Wave™ On ABM Platform Shows A Maturing Market

Forrester's Customer Insights

My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows that at the landscape level, numerous vendors moved out of or into this space. It’s been two years since we first evaluated the account-based marketing (ABM) platform market — and a LOT has changed.

BrandMaker Webinar with Forrester: The New Rules of Marketing Planning

Allocadia

series with guest speakers: Forrester Principal Analyst Rani Salehi and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

daily recaps: Forrester B2B Summit 2021

Fathom

Forrester’s B2B Summit—formerly SiriusDecisions Summit—has long been a must-attend event for marketing, sales, and product leaders looking for the latest research and tools to accelerate business growth. The post daily recaps: Forrester B2B Summit 2021 appeared first on Fathom.

The Strategic Marketing Planning Workshop with Forrester

Allocadia

Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. B2B Marketing Content marketing Demand Generation Advertising Age b2b demand generation content marketing strategy content marketing tips Forrester Research Laura Ramos

Rethinking Nurture with Forrester

PFL

The post Rethinking Nurture with Forrester appeared first on PFL. How much time is wasted on drip emails that don’t speak to your buyer’s pain points? Jump start the buyer’s journey with targeted, personalized outreach. B2B Marketing Multichannel Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Just Released: Forrester's TEI Report

Outreach

Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer. A rep who is consistently exceeding her (or his) quota is a lot like a great sales pitch: people want to know more.

The Revenue Process Alignment Series, Part 1: The End Of MQLs

Forrester Digital Transformation

For more than 20 years, the MQL (marketing qualified lead) has been the focus of most B2B revenue processes. But it fails in providing actionable insight and drives misalignment across various functions in the process. In part 1 of a four-part blog series, we explore why the MQL era is antiquated and needs to end immediately. Account-Based Marketing (ABM) Age of the Customer B2B Marketing B2B Research

The Revenue Process Alignment Series, Part 2: More Reasons To End Your Addiction To MQLs

Forrester Digital Transformation

In part 1 of this blog series, we looked at reasons why organizations need to end their focus on individual MQLs (marketing qualified leads) as the focus of their revenue process. In part 2, we look at more reasons why the transformation away from MQLs is necessary. Account-Based Marketing (ABM) Age of the Customer B2B Marketing B2B Research

A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing

Influitive

Forrester’s new report explores. The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive. If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard?

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

Forrester Names Outreach A Leader In Revenue Operations & Intelligence

Outreach

Since being named a Leader in The Forrester Wave™: Sales Engagement, Q3 2020 , Outreach has been investing heavily in product innovation and flawlessly executing on its bold vision — to provide a single pane of glass from which every member of the revenue organization can operate to drive predictable, efficient growth.

Use Pilots To Evaluate Demand Initiatives Before Investing Significant Time And Money

Forrester Digital Transformation

A pilot allows an organization to prove or disprove a hypothesis. It can also help an organization understand what changes are necessary before a full-scale implementation.

Forrester Acquisition ‘The Sirius Way’

Valasys

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. SiriusDecisions has annual revenue of $87 million and 1,400 client accounts while Forrester has 3,500. About Forrester Research.

Choosing An Advertising Platform For Your B2B Business

Forrester Digital Transformation

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

In this webinar, B2B Marketing expert Ardath Albee will teach you what it means to be buyer-first and buyer driven, and will share success stories of companies that have made the switch.

Allocadia Named Strong Performer in Forrester Wave

Allocadia

Forrester Wave. Discover the following insights: Why Allocadia has the highest score in money management capabilities Current MRM trends customers should look out for Forrester’s considerations for evaluating Marketing Resource Management (MRM) vendors.

Allocadia Named Strong Performer in Forrester Wave

Allocadia

Forrester Wave. Discover the following insights: Why Allocadia has the highest score in money management capabilities Current MRM trends customers should look out for Forrester’s considerations for evaluating Marketing Resource Management (MRM) vendors.

Let’s Chat About Conversation Automation Technology In B2B Marketing

Forrester Digital Transformation

Conversation automation technologies help B2B marketing and sales leaders holistically approach the design, deployment, and optimization of conversational interactions to deliver relevance and value in the moment while informing the timing and treatment of the next action.

How ABM Technology Is Evolving The Modern Marketing Landscape

Forrester Digital Transformation

The landscape for Account Based Marketing (ABM) continues to evolve and mature, but what does it mean to do ABM? For some organizations, it is a subset of the business that focuses on a select few accounts, for others it is a set of tactics driven by tools and technologies.

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!