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Forrester: The Sell-Side Platforms Landscape, Q2 2024


33Across has been included in Forrester's Q2 2024 report: The Sell-Side Platforms Landscape. The post Forrester: The Sell-Side Platforms Landscape, Q2 2024 appeared first on 33Across.

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Demandbase Named a Leader in Forrester Wave™ for B2B Revenue Marketing Platforms


Demandbase is a Leader in Forrester Wave™ for B2B Revenue Marketing Platforms, excelling in innovation, personalization, and more.


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Forrester Study: How Influitive Generates a 355% ROI


Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive. In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%.

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Forrester B2B Summit Showed Me the Power of Aligning Sales and Marketing


This became especially clear to me at this year’s Forrester B2B Summit, where my colleague Lorena Hathaway and I had some eye-opening discussions about the critical need for these two functions to work together seamlessly. The post Forrester B2B Summit Showed Me the Power of Aligning Sales and Marketing appeared first on Televerde.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Embracing Transformation at the 2024 Forrester B2B Summit


With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. Gathering the Innovators and Thinkers The Forrester B2B Summit has always been a hub for cutting-edge technology and innovative processes.

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Forrester is Over – Don’t Go Back to Static Data!


Last week our team had the privilege of attending the Forrester B2B Summit 2024 in Austin, Texas, and it was one heck of an experience. While we mainly went to Forrester to show off Leadspace and release new offerings, a major goal was to understand what data problems keep sales and marketing teams up at night. How do we do it?

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How ZoomInfo Enhances Your ABM Strategy

According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Forrester found “only 1.2% Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? However, organizations are fighting back - and winning.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

With over 2 million users, G2 and Forrester says SpotMe is one of the key contenders in the space. Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations? For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. Customer-centric approaches are meant to help us put buyers first. But do they? This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.