Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. I asked Lori Wizdo, Forrester Vice President and Principal Analyst, to provide her thoughts on what the survey results say about how where most B2B marketers fall on the revenue marketing maturity curve.

5 Key Takeaways from the 2021 Forrester B2B Summit

Influitive

Another year, another successful Forrester B2B Summit in the books! The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. As a Forrester analyst, I listened to your pain points and helped you address your business challenges.

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022

Forrester Digital Transformation

Forrester Principal Analyst John Arnold shares the 10 best ideas. What's the best way to spend your paid media advertising budget in 2022? Account-Based Marketing (ABM) Advertising B2B Marketing

In 2023, Demand And ABM Leaders Need To Stay Focused On Long-Term Success

Forrester Digital Transformation

Despite an economic downturn, demand and ABM leaders should resist blanket cuts and instead, prioritize thoughtfully. Account-Based Marketing (ABM) Age of the Customer annual marketing planning B2B Marketing B2B Research Chief Marketing Officer

Overcoming Friction in Demand Marketing Program Planning

Forrester Digital Transformation

The Forrester Marketing Program […]. To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs.

Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Forrester B2B

Your product demos, content, and delivery channels won't matter if you're pursuing the wrong targets. Learn how the new Waterfall can help you zero in on the most promising opportunities.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

BrandMaker Webinar with Forrester: Is-One-and-Done Planning Dead?

Allocadia

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business.

Early Findings From Forrester SiriusDecisions’ Global Audit of Account-Based Marketing

Forrester's Customer Insights

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM).

Forrester Webinar: Is One-and-Done Planning Dead?

BrandMaker Blog

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business.

Forrester’s Total Economic Impact™ Study: Brandfolder Customers See 273% ROI

Brandfolder

Getting started with a new software solution can be daunting – just the time it takes to conduct an RFP is a job in itself. But it’s a necessary evil

RFP 82

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Evolving Buyer Behaviours In Asia Pacific: What Do Desserts Have To Do With It?

Forrester Digital Transformation

Every year, Forrester fields a global survey to purchase decision-makers to find out what it is that makes them buy. Buying behaviour around the world has changed significantly, accelerated by the pandemic.

Forrester’s Strategic Budget Allocation

Allocadia

Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key steps for how and when to implement it across an organization. In this report, you’ll learn: The key components of Forrester’s 6-Step Strategic Budget Allocation Process Why leaders must set the expectation that past budget decisions may not align with tomorrow’s needs How marketers can remain agile in marketing planning and make strategic budget allocation decisions.

Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Forrester's Customer Insights

No amount of product demos, content, delivery channels, or even great sales reps will matter if you are going after targets that are fundamentally the wrong fit. Learn how the new Waterfall can help you target the most promising opportunities.

Cloud-Native to Be the New Norm in North America In 2022, Reveals Forrester

Valasys

In two of its recent reports, deciphering the latest trends in enterprise cloud adoption, Forrester has revealed that cloud-native will be the new norm in North America in 2022.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

The Second Forrester New Wave™ On ABM Platform Shows A Maturing Market

Forrester's Customer Insights

My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows that at the landscape level, numerous vendors moved out of or into this space. It’s been two years since we first evaluated the account-based marketing (ABM) platform market — and a LOT has changed.

Great Balls Of Fire! Customer Engagement Is On Your CMO’s Radar

Forrester Digital Transformation

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. B2B Marketing Content marketing Demand Generation Advertising Age b2b demand generation content marketing strategy content marketing tips Forrester Research Laura Ramos

Brandfolder Named a Strong Performer in the 2022 Forrester Wave™

Brandfolder

We’re incredibly excited to share that Brandfolder has been named a Strong Performer in The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022!

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester Digital Transformation

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.

daily recaps: Forrester B2B Summit 2021

Fathom

Forrester’s B2B Summit—formerly SiriusDecisions Summit—has long been a must-attend event for marketing, sales, and product leaders looking for the latest research and tools to accelerate business growth. The post daily recaps: Forrester B2B Summit 2021 appeared first on Fathom.

How to Build a Business Case for ABM featuring Forrester and Union Bank

Engagio

Join guest speaker Bob Peterson, VP, Principal Analyst at Forrester, James Meono, Director, Digital Marketing at Union Bank, and Jackie Palmer, Demandbase VP of Product Marketing to learn how to build a business case and successfully implement ABM at your organization.

Rethinking Nurture with Forrester

PFL

The post Rethinking Nurture with Forrester appeared first on PFL. How much time is wasted on drip emails that don’t speak to your buyer’s pain points? Jump start the buyer’s journey with targeted, personalized outreach. B2B Marketing Multichannel Marketing

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

The Strategic Marketing Planning Workshop with Forrester

Allocadia

Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization.

A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing

Influitive

Forrester’s new report explores. The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive. If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard?

These Six Competencies Raise The Bar For B2B Paid Media Advertising

Forrester Digital Transformation

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

BrandMaker Webinar with Forrester: The New Rules of Marketing Planning

Allocadia

series with guest speakers: Forrester Principal Analyst Rani Salehi and BrandMaker CMO Jim Williams. A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business.

Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

In this webinar, B2B Marketing expert Ardath Albee will teach you what it means to be buyer-first and buyer driven, and will share success stories of companies that have made the switch.

Forrester Acquisition ‘The Sirius Way’

Valasys

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. SiriusDecisions has annual revenue of $87 million and 1,400 client accounts while Forrester has 3,500. About Forrester Research.

As B2B Media Time Grows, Marketers Need These Five Audience Insights

Forrester Digital Transformation

About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […]. Audience insights are more critical than ever for B2B marketers.

Allocadia Named Strong Performer in Forrester Wave

Allocadia

Forrester Wave. Discover the following insights: Why Allocadia has the highest score in money management capabilities Current MRM trends customers should look out for Forrester’s considerations for evaluating Marketing Resource Management (MRM) vendors.

Allocadia Named Strong Performer in Forrester Wave

Allocadia

Forrester Wave. Discover the following insights: Why Allocadia has the highest score in money management capabilities Current MRM trends customers should look out for Forrester’s considerations for evaluating Marketing Resource Management (MRM) vendors.

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!