markempa

AUGUST 29, 2017

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Want proof?

Top of Funnel 327

Top of Funnel B2B Forrester Content 327

Martech

JANUARY 8, 2025

The conclusions are based on a Forrester survey of 325 marketers in Q4 2024 supported by TruAudience from TransUnion. It’s the complexity of the stack, Forrester concludes, that is throwing up increasing barriers to delivering personalization, scaling marketing efforts, onboarding AI and making marketing spend efficient.

Forrester 105

Forrester Touchpoints Budget Programs Barriers 105

Top Rank Marketing

OCTOBER 17, 2023

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Laura Ramos, Vice President, Principal Analyst at Forrester Research Technology and Insights: Webinar platforms that offer actionable insights are invaluable.

Webinar Metrics 116

Webinar Metrics Forrester Top of Funnel Research 116

Marketing Insider Group

OCTOBER 28, 2020

Forrest Gump. Tom Hanks stars as Forrest Gump in a romantic comedy-drama film about a slow-witted, kind-hearted man who experiences defining historical events in 20th century America. Transparency helps increase engagement and consumer vulnerability. He plays an essential role as a storyteller in the face of history.

Planning 363

Planning Forrester Work Management Storytelling 363

Seismic

AUGUST 27, 2024

Today, we’re excited to share that Seismic was recognized as a Leader in The Forrester Wave : Revenue Enablement Platforms, Q3, 2024. It is a historic day in that Forrester has combined the content and readiness components of enablement into a cohesive look at the true power of enablement. Seismic scores a 4.60

Forrester 40

Forrester Enterprise Management Work Management Marketing Management 40

Martech

JANUARY 31, 2025

Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection. The Forrester study defines it as possessing the skills necessary to understand, explore, use, make decisions with and communicate using data. Why is data literacy important for marketers?

Forrester 101

Forrester Training Work Management Paid Search Agency 101

Marketing Insider Group

JULY 21, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed.

CMO 278

CMO Forrester Marketing & Strategy Marketing Report 278

Marketing Insider Group

SEPTEMBER 14, 2017

Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Want proof?

Top of Funnel 277

Top of Funnel B2B Forrester Content 277

Marketing Insider Group

AUGUST 31, 2020

According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. I’m sorry to be the one to tell you, but most of your leads think your content is garbage.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

SmartBrief - Marketing

DECEMBER 3, 2024

Forrester once dubbed zero-party data as “ gold.” They do so in an effort to help brands shape products, by revealing personal information, purchase intentions and how they want to be recognized by a brand. When it comes to zero-party data, transparency is key.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

markempa

AUGUST 12, 2021

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Here’s where that Forrester statistic I mentioned earlier comes in. I’ve seen companies spend too much time getting people to raise their hands (i.e., leads) but not enough towards progression. That means 98% of leads fail. Crazy, right?

Lead Nurturing 401

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 401

Televerde

MAY 16, 2024

This became especially clear to me at this year’s Forrester B2B Summit, where my colleague Lorena Hathaway and I had some eye-opening discussions about the critical need for these two functions to work together seamlessly. The post Forrester B2B Summit Showed Me the Power of Aligning Sales and Marketing appeared first on Televerde.

Forrester 95

Forrester B2B Sales B2B Marketing B2B 95

KoMarketing Associates

JULY 21, 2021

Alchemer and Forrester published the “Why Customer Experience Programs Miss Their Mark” report, and data indicated that most marketers (86%) are going to make improving CX a “high” or “critical” priority over the next 12 months. Marketers’ Continued Investment in CX.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

KoMarketing Associates

AUGUST 4, 2021

Alchemer and Forrester partnered to publish the “Why Customer Experience Programs Miss Their Mark” report, and data indicated that most marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Martech

JANUARY 14, 2025

A Forrester report found that 73% of B2B revenue comes from existing customers. This is at odds with a company’s primary objective of acquiring and retaining customers. What makes it odder is that research shows that a significant portion of B2B revenue originates from existing customers.

Effectiveness 128

Effectiveness Marketing & Strategy B2B Marketing Management 128

Sword and the Script | B2B

JANUARY 14, 2025

Forresters Marketing Survey, 2024 by Forrester This survey was conducted in the spring of 2024 , however, I did not see a sample size listed any where outside the firewall. Each set of statistics is grouped under the related source report.

Statistics 88

Statistics B2B Marketing Marketing Attribution B2B 88

Marketing Insider Group

AUGUST 23, 2017

According to Forrester, event marketing makes up […]. Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool.

Event Marketing 252

Event Marketing Trade Show Forrester Conference 252

Martech

NOVEMBER 5, 2024

Garvert pointed to a Forrester study that found while email and SMS are the most used channels for customer outreach, 87% fo consumers agreed that phone was “the most important outbound contact channel.”

Branding 112

Branding Brand Identity SMS Forrester 112

Influitive

JUNE 29, 2020

According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time. As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.

Forrester 246

Forrester Paid Search Agency Companies Marketing 246

KoMarketing Associates

AUGUST 24, 2021

Alchemer and Forrester conducted the “Why Customer Experience Programs Miss Their Mark” report, and data suggested that most marketers (86%) are still making improving CX a “high” or “critical” priority.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

Zoominfo

SEPTEMBER 2, 2021

Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021. By combining Chorus’ features with ZoomInfo’s best-in-class data and automated workflows, conversation intelligence can scale companywide and add rocket fuel to go-to-market strategies.

Zoominfo 52

Zoominfo Forrester Forecasting B2B Sales 52

KoMarketing Associates

MAY 4, 2021

Forrester and Google conducted “The Future of Analytics” report, and data showed that overall, the majority of marketers (17%) intend to make improving their use of analytics a top priority over the next year. Using Marketing Data for Customer Purposes.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

DECEMBER 29, 2020

Forrester and Google conducted “The Future of Analytics” report, and data indicated that overall, most marketers (17%) intend to make improving upon their use of data and analytics a top priority over the next year. Using Data and Analytics to Overcome Marketing Challenges.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Only B2B

OCTOBER 9, 2024

However, 79% of marketing leads never convert into sales , often due to poor lead nurturing ( Forrester Research ). Since they’ve shown interest in your product or service, they are more likely to convert into Sales Qualified Leads (SQLs). A smooth handoff is key.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Content Standard

OCTOBER 29, 2024

An alarming statistic from Forrester reveals that 70% of decision-makers gather data faster than they can analyze it, adding to the confusion. Overwhelmed by fragmented data, manual processes, and instinct-driven decisions, many marketers find themselves wasting time and missing valuable opportunities.

Marketing AI 116

Marketing AI Marketing & Strategy Marketing Strategy Planning 116

Martech

FEBRUARY 11, 2025

Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Even more are planning to integrate it into their decision-making process in the coming year.

Marketing AI 132

Marketing AI B2B Buyer's Journey Vendors 132

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

The Point

JUNE 23, 2020

One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) In the years since, the authors of the original model (which SiriusDecisions calls the Demand Waterfall ) have re-engineered its design.

Lead Ranking 261

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 261

Martech

FEBRUARY 12, 2025

Mapping AI’s impact on marketing teams The primary workplace applications of genAI tools involve understanding information and generating text, followed by image, video and code generation, according to Forrester. These capabilities directly impact core marketing activities, reshaping how work will be done.

Marketing AI 122

Marketing AI Work Management Paid Search Agency Marketing Management 122

Martech

AUGUST 14, 2024

If you doubt it, read this from “The Forrester Wave: Email Marketing Service Providers Q3 2024”: “Mastering email basics is no longer enough — it is time to renovate email marketing to get the most out of the intimate bond that email enables between a brand and its customers.”

Paid Search Agency 125

Paid Search Agency Budget Programs Advertising Agencies Marketing Proposals 125