List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Exhibit 1.

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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

The most reliable way to identify a company is with SIC or NAICS codes. . SIC stands for Standard Industrial Classification , which are four digit codes that are used by the US government to identify the primary business of the establishment. Companies in the same industry are assigned the same number or SIC code. For example, General Motors, Ford Motor Corporation, Honda, and Toyota were all given the SIC code of 3711.

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What’s the missing link in personalized content marketing?

Biznology

Smarter is to see what your Visitor ID system can do–they typically match to NAICS code (or its predecessor SIC), so why aren’t you categorizing your content around what you can learn about the visitor? Content Marketing Customer Experience Digital Marketing B2B Content marketing machine learning naics personalization sic visitor id technologyWilliam Gibson once said, “The future is already here—it’s just not very evenly distributed.”

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Salesforce Advises Data.com Customers: Prepare Before Time Expires

InsideView

Data Management Data.com Replacement alternatives to Data.com b2b data D-U-N-S number data gaps Data.com Data.com alternative Data.com end-of-life Data.com license expiration Data.com migration Data.com renewals data.com replacement Data.com retirement Data.com retiring Data.com transition industry classifications insideview NAICS codes replacing Data.com Sales Data Salesforce salesforce.com SIC CodesData.com renewals officially ended on July 31. Surprised? Hopefully not.

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For Digital Marketers: Chrome 85 Will Set Website Referrer Headers if Missing – Search Engine Journal

PPCRAO.in

Publishers who need the full URL to be passed will need to add a referer security header in order to continue doing so.Referer (sic) Security HeaderThe referer security [.]. Beginning in Chrome 85, Chrome will check if there’s a referrer security header.

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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Company counts by SIC varied widely among the vendors, reminding us that data providers may have their own proprietary systems for flagging a company by industry code. Photo credit: Wikipedia.

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Case study: Choozle’s advertising strategies

Choozle

The marketing team at Choozle used historical data and consistent optimizations to test and find success with retargeting, contextual keyword, and custom Standard Industrial Classification (SIC) Code audiences. Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it!" ( SIC: full comment here ). Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel [SIC].".

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

Industry/SIC. Industry/SIC: 1. Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company.

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). NAICS & SIC codes help marketing initiatives in the following ways: Industry Targeting : The most obvious use of NAICS & SIC is that they allow niche-specific targeting by permitting the marketers to make industry-specific marketing campaigns.

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When You’re Focused on Upstream, What do You Measure?

Measure Up Marketing

You can use the SIC database to determine the total number of mid-market companies who meet these criteria, and data for the average run rate for this type of widget. In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question.

Tips to Manage the Marketer's Personalisation Dilemma

Oracle

Which one your reader sees depends on the company’s SIC code. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. Starting a letter to Robert with Hi, Bob!

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Announcing Dogreach! Become the Leader of the Prospecting Pack

Outreach

Hunters who sic Dogreach on prospects are left wagging their tails. Modern sales is noisy. You spend all your time researching and reaching out to the perfect prospects only to have your emails and calls join countless others in a sea of sales communications washing over potential buyers. Simply put—it’s ruff. You may be confident you’re not barking up the wrong tree but that doesn’t matter if you don’t break through the noise. And that’s getting harder and harder to do.

Increase Revenue, Decrease Costs - Download the Free eBook!

Pointclear

For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well. B2B marketers are certainly aware that business marketing data degrades quickly. Most know that there is no such thing as a “good list”.

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3 Lead Scoring Problems – And How to Solve Them

Oracle

Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector.

Why ZoomInfo Acquired EverString

Zoominfo

Record Completeness: EverString is able to generate nearly 100% fill rates on core firmographic fields such as employee count, revenue, industry and other industry classifications such as NAICs and SIC codes.

Why Human Psychology Still Matters in B2B Marketing

B2B Marketing Directions

Fear of regret, which drives individual decisions, gives way to fear of blame: a decision which is easy to defend, or one which delivers small but quantifiable incrementable [sic] improvements, will be preferred to one which overall is better for the health of the organization."

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Salesforce Advises Data.com Customers: Prepare Before Time Expires

Janice Bowen

We have InsideView Unique Identifiers that can replace D-U-N-S numbers, NAICS codes, SIC codes, and other industry classifications. . Data.com renewals officially ended on July 31. Surprised? Hopefully not. We’ve been talking about Data.com’s retirement for months, encouraging you to prepare for your transition to a Data.com alternative. . Now Salesforce is advising you to get ready, as well, in this recent article on how to Prepare your org for Data.com license expiration.

For Higher B2B Sales Don’t Just Scrub Your Data

Pointclear

For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well. With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly.

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Building Your B2B Marketing Database

Biznology

SIC or NAICS. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.

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Maker’s Mark: PR Debacle or Social Media Genius?

The Point

In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important. By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky.

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List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Find out if they can create lists by both keyword and SIC code, and if they can identify contacts who have purchased products or services that are similar to yours. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact.

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How do you automate tagging your web content with industries?

Biznology

Well, that won’t help, because you need to follow a standard for your coding that matches the standard that the Visitor ID technologies use, which is usually the ancient Standard Industry Classification (SIC) (last updated in 1987) or North American Industrial Classification Systems (NAICS). If you are a B2B company, you likely go to market by industry.

5 Simple Ways to Write Better Emails

Act-On

She could have cut the paragraphs that begin with, “Pam, It (sic) was a really great article” and “Now I’m sure.”. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted? It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing.

Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Hint: Maybe Not)”. Melnick posits his question largely on the basis of IDC research that shows the rate of growth in digital marketing spend amongst technology companies significantly outpacing the equivalent growth of digital marketing as a percentage of agency revenue.

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B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Behavioral lists are based on verbs in addition to SIC codes (for example – “grew by 15% or more”, “merged”, “moved”, etc). Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that.

Dash For the Exit: CDP Acquisitions Rattle MarTech Firms

LeadCrunch

If you’re crunching the same data everyone else uses for targeting like SIC codes, industry, headcount, titles – you’re going to get the same results. How much is that Customer Data Platform in the window? . It’s been a rough year for martech firm Radius Intelligence. Last year, three months after the customer data platform company announcing a merger with competitor Leadspace , the deal was canceled without fanfare. Not long afterwards, they fired their CEO.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry.

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation

But, when you purchase lists, you want to find a vendor who looks beyond SIC codes and can create lists by keyword; the results will be more targeted to what you’re looking for.”. Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. Joining them were Pamela Tinsen and Warren Staley, who shared their expertise during free one-to-one coaching clinics: Tinsen is a coach for MECLABS.

Avoid Getting Caught in the Next B2B Marketing Crisis

LeadCrunch

Because things like SIC and NAICS codes were not actually built for the purposes they are being used for today. That is what enables it to find algorithmically similar organizations, not based on the way others already recognize them (SIC, NAICS), but moreso on ways that the system has already learned to recognize the best lookalikes. Advertisement. Wait, what B2B marketing crisis?

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Write search optimized headlines but have a heart

Biznology

Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours. When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people.

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List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation

Flood a certain ZIP or SIC code with a cleverly designed message. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. We’ve asked Andrea Johnson, Senior Editorial Analyst, MECLABS, to cover both sides of this debate. Today, she explores the downsides of list buying. It’s the start of a three-part series.

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5 B2B data trends

Biznology

Once the internal data is merged and CASS certified, it then is frequently sent out to data compilers for enhancement with such data elements as the SIC and/or NAICS code, firm size by employees and revenue, plus other key descriptive elements. The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but the usages as well.

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2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

He writes: I took some of the papers, and, making short hints of the sentiment in each sentence, laid them by a few days, and then, without looking at the book, try’d to compleat [sic] the papers again, by expressing each hinted sentiment at length, and as fully as it had been expressed before, in any suitable words that should come to hand. As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business.

Research Maps Spending on Content Marketing

B2B Marketing Directions

This could be advertorials, native advertising, testimonials, many kinds of sponsorships, many kinds of branding, and any advertising that delivers some amount [sic] content besides a direct call to action." Image Source: The Branded Content Project/Borrell Associates Inc. Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project.

5 do’s & don’ts of B2B lead qualification

Biznology

The first level targeting matrix is industry code (SIC or NAICS) and company size. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market.

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

Pointclear

The client provided us with a purchased list comprised of target companies, and data points included the presence of the required CRM, the number of seats, as well as each company’s revenue, employee count and SIC code. In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results.

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