List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Exhibit 1.

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Email 101: Tell Me Something I Don’t Already Know

The Point

Starting with the headline: “Your buyer has changed more than any time in history (sic),” almost 70 percent of the entire email is given up to making a business case for why I should care about ABM.

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Trending Sources

5 Simple Ways to Write Better Emails

Act-On

She could have cut the paragraphs that begin with, “Pam, It (sic) was a really great article” and “Now I’m sure.”. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it!" ( SIC: full comment here ).

Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake?

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

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B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Behavioral lists are based on verbs in addition to SIC codes (for example – “grew by 15% or more”, “merged”, “moved”, etc). Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”.

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?

ViewPoint

The ten attributes of a well-qualified lead are: Targeted SIC or NAICS code. Should marketing and sales agree on the definition of a lead? They should, but mostly don’t.

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Building Your B2B Marketing Database

Biznology

SIC or NAICS. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts.

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Introducing AccountView by DiscoverOrg

DiscoverOrg

SIC Code. Jumpstart Account-Based Everything & Identify Target Prospects That Look Just Like Your Best Customers. The Foundation of Account-Based Everything: Identifying Target Accounts. The first step in an effective account-based strategy is target account selection.

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Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation Blog

Industry/SIC. Industry/SIC: 1. Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company.

Write search optimized headlines but have a heart

Biznology

Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

Which one your reader sees depends on the company’s SIC code. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. Starting a letter to Robert with Hi, Bob!

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Tips for Optimizing Google’s Knowledge Graph Box for Your Brand

Kapost

SICcode.com makes it easy to get your NAICS (North America) or SIC (the rest of the world) codes used to define which industry your brand is associated with in a machine-readable, database-friendly, easily searchable format. Today, we’re going to chat about Knowledge Graph listing.

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation Blog

But, when you purchase lists, you want to find a vendor who looks beyond SIC codes and can create lists by keyword; the results will be more targeted to what you’re looking for.”. Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla.,

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers.

Maker’s Mark: PR Debacle or Social Media Genius?

The Point

In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important.

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The Psychology of Checking Your Email

Hubspot

Nancy Colier wrote this in Psychology Today: It seems that the urge to check it is disproportionally [sic] high and out of sync with reality and well-being.". If you’re normal , you checked your email within the past 60 minutes. If you’re even more normal , you don’t even "check your email."

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How to select the perfect B2B data vendor

Biznology

For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Most B2B marketers rely on customer data from third party suppliers.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough.

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation Blog

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Tweet Editor’s Note: Buy, build or both?

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Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation Blog

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began.

List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation Blog

Flood a certain ZIP or SIC code with a cleverly designed message. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact.

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Successful Lead Generation - One Size Does Not Fit All

ViewPoint

We define the attributes of a truly qualified lead as: SIC or NAICS code. Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.

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Five questions to help you choose your target market

grow - Practical Marketing Solutions

For one enterprise storage vendor, we literally started with every NAICS code (the new name for SIC codes). Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker.

4 Elements that drive B2B direct marketing results

Biznology

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company.

5 B2B data trends

Biznology

Once the internal data is merged and CASS certified, it then is frequently sent out to data compilers for enhancement with such data elements as the SIC and/or NAICS code, firm size by employees and revenue, plus other key descriptive elements. The new world of B2B data!

Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Company counts by SIC varied widely among the vendors, reminding us that data providers may have their own proprietary systems for flagging a company by industry code. Photo credit: Wikipedia.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by. In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation.

How to Get People to Read Your Entire Blog Post

Hubspot

Here’s Halpern again on the subject: "If you get people to read your first 3-4 sentences, they’re more liekly [sic] to read your entire article.". Once upon a time, you wrote an article. It was a good one.

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How to Become the Best Blogger in Your Niche

Hubspot

sic] Focus on whether or not you have a story worth telling.". Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.”

Content meets the B2B buying process (part 2 of 2)

Biznology

First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition.

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Experiential Learning

Buzz Marketing for Technology

Kolb also plays around with the spelling of " intension " (sic.). Site map. About. References. Authority and learning ]. Deep and Surface learning ]. Cognitive Dissonance and learning ]. Experiential Learning]. Imitation ]. Learning how to learn ]. Learning curve ].

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3 Lead Scoring Problems – And How to Solve Them

Modern Marketing

Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector.

5 do’s & don’ts of B2B lead qualification

Biznology

The first level targeting matrix is industry code (SIC or NAICS) and company size. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle.

How NOT To Write a Prospecting Email, Part II

Fathom

” It gets better: I completely understand you are busy, but would highly appreciate your feedback on my tele conf [sic] meeting request (30 min), wherein we can discuss [blah-blah-blah really long sentence] … Where do I start? I know, Part II? Is a series in the making?

SIC 14

Stop Linking to Our Website or We'll Call Our Lawyers

Hubspot

According to the letter sent by the lawyer, the link from Christine's website resulted in "material financial loses [sic] to the company.". Said nobody, ever. At least that's what we thought, until @AnneRuthmann (is it okay that we link to you?) tweeted a pretty bewildering story our way.

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5 Best practices of trade show lead qualification

Biznology

The first level targeting matrix is usually industry code (SIC or NAICS) and company size. Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads.

Are You Ready For the Future of Email?

Marketing Action

This helps us understand more than just your industry and SIC codes for targeting. Heather R Morgan is an economist, writer and entrepreneur.

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6 Content Marketing Tips That Drives Leads

B2B Marketing Insider

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size.

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