Why are SIC and NAICS Codes Important to Marketing?

Reachforce

The most reliable way to identify a company is with SIC or NAICS codes. Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently.

SIC 142

List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Exhibit 1.

SIC 115

Increase Revenue, Decrease Costs - Download the Free eBook!

ViewPoint

For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. B2B marketers are certainly aware that business marketing data degrades quickly. Most know that there is no such thing as a “good list”.

Cost 156

For Higher B2B Sales Don’t Just Scrub Your Data

ViewPoint

For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well. With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly.

SIC 120

5 Simple Ways to Write Better Emails

Act-On

She could have cut the paragraphs that begin with, “Pam, It (sic) was a really great article” and “Now I’m sure.”. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week.

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

The client provided us with a purchased list comprised of target companies, and data points included the presence of the required CRM, the number of seats, as well as each company’s revenue, employee count and SIC code.

Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Company counts by SIC varied widely among the vendors, reminding us that data providers may have their own proprietary systems for flagging a company by industry code. Photo credit: Wikipedia.

Vendor 101

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it!" ( SIC: full comment here ).

Content meets the B2B buying process (part 2 of 2)

Biznology

First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition.

Maker’s Mark: PR Debacle or Social Media Genius?

The Point

In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important.

PR 193

What is user intent?

Biznology

1] As an Example [sic.], I get this question a lot. Every time I answer it, I glean new insights about how to use it in content strategy. After answering it about a hundred times, I think it deserves a blog post all its own.

Intent 126

2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

As his skill at imitating Spectator -style writing improved, he upped the challenge: I also sometimes jumbled my collections of hints into confusion, and after some weeks endeavored to reduce them into the best order, before I began to form the full sentences and compleat [sic] the paper.

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

Industry/SIC. Industry/SIC: 1. Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company.

Building Your B2B Marketing Database

Biznology

SIC or NAICS. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts.

Build 132

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

SIC 156

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Tweet Editor’s Note: Buy, build or both?

List 172

Introducing AccountView by DiscoverOrg

DiscoverOrg

SIC Code. Jumpstart Account-Based Everything & Identify Target Prospects That Look Just Like Your Best Customers. The Foundation of Account-Based Everything: Identifying Target Accounts. The first step in an effective account-based strategy is target account selection.

SIC 139

How to Turn Your Content From Lousy to Memorable

Content Marketing Institute

My professor told me I would never have a career in writing. He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment.

SIC 110

5 B2B data trends

Biznology

Once the internal data is merged and CASS certified, it then is frequently sent out to data compilers for enhancement with such data elements as the SIC and/or NAICS code, firm size by employees and revenue, plus other key descriptive elements. The new world of B2B data!

Trends 159

Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake?

Agency 169

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Behavioral lists are based on verbs in addition to SIC codes (for example – “grew by 15% or more”, “merged”, “moved”, etc). Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

Which one your reader sees depends on the company’s SIC code. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. Starting a letter to Robert with Hi, Bob!

SIC 150

Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch

Hubspot

This is the best ad Ive [sic] ever watched, I didnt [sic] skip it. When you hear "infomercial" you might picture a suburban mom on a fruitless quest through her cluttered kitchen cabinets to find a single matching container lid from her 10,000 piece Tupperware collection.

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began.

Write search optimized headlines but have a heart

Biznology

Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough.

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation

But, when you purchase lists, you want to find a vendor who looks beyond SIC codes and can create lists by keyword; the results will be more targeted to what you’re looking for.”. Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla.,

How to select the perfect B2B data vendor

Biznology

For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Most B2B marketers rely on customer data from third party suppliers.

Vendor 147

What Movie Trailers Can Teach You About Video Marketing

Vidyard

“The way people’s [sic] brains are wired, first we remember how something ends, and then we remember how it begins.” In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water.

SIC 113

Successful Lead Generation - One Size Does Not Fit All

ViewPoint

We define the attributes of a truly qualified lead as: SIC or NAICS code. Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.

B2B Lead Generation Blog: Closing the loop to improve lead generation performance

B2B Lead Generation

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.

List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation

Flood a certain ZIP or SIC code with a cleverly designed message. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact.

List 165

3 Lead Scoring Problems – And How to Solve Them

Modern Marketing

Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector.

Social Media and the Decline of Editing

B2B Memes

Or I slipped into an alternate universe where Joel Spolsky is left-handed and everything he does is subtlely [ sic ] different.&#. At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc.

Lead Generation Best Practices: Summarizing the 7-Part Series

ViewPoint

Append data points like SIC code, revenue and employee size to contact records. Just for a moment, let’s revisit the GAO’s definition of best practices described in the introduction to the series: “Best practices are the processes, practices, and systems identified in public and private organizations that performed exceptionally well and are widely recognized as improving an organization's performance and efficiency in specific areas.”

5 do’s & don’ts of B2B lead qualification

Biznology

The first level targeting matrix is industry code (SIC or NAICS) and company size. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle.