INDUSTRY INSIGHTS YOUR PEERS ARE READING
But, when you purchase lists, you want to find a vendor who looks beyond SIC codes and can create lists by keyword; the results will be more targeted to what you’re looking for.”. Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., MORE
The first level targeting matrix is industry code (SIC or NAICS) and company size. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. MORE
Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. MORE
” It gets better: I completely understand you are busy, but would highly appreciate your feedback on my tele conf [sic] meeting request (30 min), wherein we can discuss [blah-blah-blah really long sentence] … Where do I start? I know, Part II? Is a series in the making? MORE
For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Most B2B marketers rely on customer data from third party suppliers. MORE
For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well. With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. MORE
This is the best ad Ive [sic] ever watched, I didnt [sic] skip it. When you hear "infomercial" you might picture a suburban mom on a fruitless quest through her cluttered kitchen cabinets to find a single matching container lid from her 10,000 piece Tupperware collection. MORE
In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important. MORE
Industry/SIC. Industry/SIC: 1. Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company. MORE
Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough. MORE
The client provided us with a purchased list comprised of target companies, and data points included the presence of the required CRM, the number of seats, as well as each company’s revenue, employee count and SIC code. MORE
We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Company counts by SIC varied widely among the vendors, reminding us that data providers may have their own proprietary systems for flagging a company by industry code. Photo credit: Wikipedia. MORE
Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Tweet Editor’s Note: Buy, build or both? MORE
She could have cut the paragraphs that begin with, “Pam, It (sic) was a really great article” and “Now I’m sure.”. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. MORE
My professor told me I would never have a career in writing. He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment. MORE
It took a simple “Apple Music will pay artist for streaming, even during customer’s free trial period [sic]” tweet posted by Eddy Cue, the company’s SVP of Internet Software and Services. Image via Pixabay. There’s no such thing as bad publicity, right? Wrong. MORE
First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition. MORE
Once the internal data is merged and CASS certified, it then is frequently sent out to data compilers for enhancement with such data elements as the SIC and/or NAICS code, firm size by employees and revenue, plus other key descriptive elements. The new world of B2B data! MORE
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. MORE
Well, that won’t help, because you need to follow a standard for your coding that matches the standard that the Visitor ID technologies use, which is usually the ancient Standard Industry Classification (SIC) (last updated in 1987) or North American Industrial Classification Systems (NAICS). MORE
The most reliable way to identify a company is with SIC or NAICS codes. Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. MORE
Behavioral lists are based on verbs in addition to SIC codes (for example – “grew by 15% or more”, “merged”, “moved”, etc). Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. MORE
Which one your reader sees depends on the company’s SIC code. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. Starting a letter to Robert with Hi, Bob! MORE
Flood a certain ZIP or SIC code with a cleverly designed message. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. MORE
As his skill at imitating Spectator -style writing improved, he upped the challenge: I also sometimes jumbled my collections of hints into confusion, and after some weeks endeavored to reduce them into the best order, before I began to form the full sentences and compleat [sic] the paper. MORE
SIC or NAICS. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. MORE
For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. B2B marketers are certainly aware that business marketing data degrades quickly. Most know that there is no such thing as a “good list”. MORE
Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? MORE
When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Exhibit 1. MORE
Mid-funnel : We worked with Dun & Bradstreet to create a custom audience that includes IP Addresses for companies in the 7311 SIC code, which is Advertising Agencies (AKA, an ideal customer). MORE
We define the attributes of a truly qualified lead as: SIC or NAICS code. Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. MORE
In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. MORE
1] As an Example [sic.], I get this question a lot. Every time I answer it, I glean new insights about how to use it in content strategy. After answering it about a hundred times, I think it deserves a blog post all its own. MORE
Smarter is to see what your Visitor ID system can do–they typically match to NAICS code (or its predecessor SIC), so why aren’t you categorizing your content around what you can learn about the visitor? MORE
The marketing team at Choozle used historical data and consistent optimizations to test and find success with retargeting, contextual keyword, and custom Standard Industrial Classification (SIC) Code audiences. MORE
Starting with the headline: “Your buyer has changed more than any time in history (sic),” almost 70 percent of the entire email is given up to making a business case for why I should care about ABM. MORE
Append data points like SIC code, revenue and employee size to contact records. Just for a moment, let’s revisit the GAO’s definition of best practices described in the introduction to the series: “Best practices are the processes, practices, and systems identified in public and private organizations that performed exceptionally well and are widely recognized as improving an organization's performance and efficiency in specific areas.” MORE
you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it!" ( SIC: full comment here ). MORE
The ten attributes of a well-qualified lead are: Targeted SIC or NAICS code. Should marketing and sales agree on the definition of a lead? They should, but mostly don’t. MORE
Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours. MORE
Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. MORE
SIC Related Topics 
Reachforce
JUNE 14, 2018
The most reliable way to identify a company is with SIC or NAICS codes. Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently.
Direct Response Coach
JUNE 21, 2015
When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Exhibit 1.
Biznology
OCTOBER 4, 2018
Smarter is to see what your Visitor ID system can do–they typically match to NAICS code (or its predecessor SIC), so why aren’t you categorizing your content around what you can learn about the visitor?
ViewPoint
SEPTEMBER 4, 2018
For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. B2B marketers are certainly aware that business marketing data degrades quickly. Most know that there is no such thing as a “good list”.
ViewPoint
DECEMBER 21, 2017
For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well. With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly.
Choozle
NOVEMBER 12, 2018
The marketing team at Choozle used historical data and consistent optimizations to test and find success with retargeting, contextual keyword, and custom Standard Industrial Classification (SIC) Code audiences.
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Biznology
JULY 30, 2012
We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Company counts by SIC varied widely among the vendors, reminding us that data providers may have their own proprietary systems for flagging a company by industry code. Photo credit: Wikipedia.
ViewPoint
FEBRUARY 7, 2012
The client provided us with a purchased list comprised of target companies, and data points included the presence of the required CRM, the number of seats, as well as each company’s revenue, employee count and SIC code.
Tomorrow People
SEPTEMBER 13, 2012
you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it!" ( SIC: full comment here ).
ViewPoint
DECEMBER 14, 2016
The ten attributes of a well-qualified lead are: Targeted SIC or NAICS code. Should marketing and sales agree on the definition of a lead? They should, but mostly don’t.
Biznology
MAY 7, 2015
First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition.
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Biznology
AUGUST 26, 2013
SIC or NAICS. Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts.
Biznology
MAY 31, 2018
Well, that won’t help, because you need to follow a standard for your coding that matches the standard that the Visitor ID technologies use, which is usually the ancient Standard Industry Classification (SIC) (last updated in 1987) or North American Industrial Classification Systems (NAICS).
The Point
MARCH 6, 2013
In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important.
Act-On
APRIL 19, 2017
She could have cut the paragraphs that begin with, “Pam, It (sic) was a really great article” and “Now I’m sure.”. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week.
B2B Lead Generation
OCTOBER 21, 2013
Industry/SIC. Industry/SIC: 1. Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company.
The Point
MAY 30, 2014
Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake?
Sales Lead Insights
JULY 26, 2011
Behavioral lists are based on verbs in addition to SIC codes (for example – “grew by 15% or more”, “merged”, “moved”, etc). Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”.
Modern Marketing
NOVEMBER 17, 2014
Which one your reader sees depends on the company’s SIC code. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. Starting a letter to Robert with Hi, Bob!
Biznology
AUGUST 19, 2014
Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours.
B2B Lead Generation
SEPTEMBER 23, 2012
Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Tweet Editor’s Note: Buy, build or both?
Hubspot
JANUARY 31, 2018
As his skill at imitating Spectator -style writing improved, he upped the challenge: I also sometimes jumbled my collections of hints into confusion, and after some weeks endeavored to reduce them into the best order, before I began to form the full sentences and compleat [sic] the paper.
ViewPoint
MAY 13, 2016
In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
Altitude Branding
DECEMBER 22, 2018
It took a simple “Apple Music will pay artist for streaming, even during customer’s free trial period [sic]” tweet posted by Eddy Cue, the company’s SVP of Internet Software and Services. Image via Pixabay. There’s no such thing as bad publicity, right? Wrong.
Modern Marketing
SEPTEMBER 28, 2011
Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector.
Biznology
AUGUST 31, 2018
1] As an Example [sic.], I get this question a lot. Every time I answer it, I glean new insights about how to use it in content strategy. After answering it about a hundred times, I think it deserves a blog post all its own.
ViewPoint
JULY 16, 2013
We define the attributes of a truly qualified lead as: SIC or NAICS code. Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.
Biznology
DECEMBER 7, 2015
Once the internal data is merged and CASS certified, it then is frequently sent out to data compilers for enhancement with such data elements as the SIC and/or NAICS code, firm size by employees and revenue, plus other key descriptive elements. The new world of B2B data!
Webbiquity
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.
ViewPoint
DECEMBER 16, 2010
Append data points like SIC code, revenue and employee size to contact records. Just for a moment, let’s revisit the GAO’s definition of best practices described in the introduction to the series: “Best practices are the processes, practices, and systems identified in public and private organizations that performed exceptionally well and are widely recognized as improving an organization's performance and efficiency in specific areas.”
Biznology
JULY 31, 2015
The first level targeting matrix is industry code (SIC or NAICS) and company size. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle.
B2B Lead Generation
OCTOBER 21, 2012
Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began.
B2B Lead Generation
SEPTEMBER 16, 2012
But, when you purchase lists, you want to find a vendor who looks beyond SIC codes and can create lists by keyword; the results will be more targeted to what you’re looking for.”. Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla.,
Industrial Marketing Today
DECEMBER 1, 2011
Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough.
Hubspot
JANUARY 9, 2017
This is the best ad Ive [sic] ever watched, I didnt [sic] skip it. When you hear "infomercial" you might picture a suburban mom on a fruitless quest through her cluttered kitchen cabinets to find a single matching container lid from her 10,000 piece Tupperware collection.
Biznology
AUGUST 24, 2016
For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Most B2B marketers rely on customer data from third party suppliers.
Choozle
NOVEMBER 13, 2018
Mid-funnel : We worked with Dun & Bradstreet to create a custom audience that includes IP Addresses for companies in the 7311 SIC code, which is Advertising Agencies (AKA, an ideal customer).
B2B Lead Generation
AUGUST 12, 2012
Flood a certain ZIP or SIC code with a cleverly designed message. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact.
Fathom
JUNE 29, 2015
” It gets better: I completely understand you are busy, but would highly appreciate your feedback on my tele conf [sic] meeting request (30 min), wherein we can discuss [blah-blah-blah really long sentence] … Where do I start? I know, Part II? Is a series in the making?
Content Marketing Institute
JULY 2, 2018
My professor told me I would never have a career in writing. He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment.
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