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How Do B2B Marketers Use SIC and NAICS Codes for Effective Targeting?

Smarte

The post How Do B2B Marketers Use SIC and NAICS Codes for Effective Targeting? All your shoe shelves look exactly the same. How would that make you feel? But, on the other hand, what if each of your shelves were marked with different codes carrying […]. appeared first on SMARTe Inc.

SIC 105
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List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A

SIC 100
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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

The most reliable way to identify a company is with SIC or NAICS codes. . SIC stands for Standard Industrial Classification , which are four digit codes that are used by the US government to identify the primary business of the establishment. Companies in the same industry are assigned the same number or SIC code. industries.

SIC 54
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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

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Increase Revenue, Decrease Costs - Download the Free eBook!

ViewPoint

For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well.

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For Higher B2B Sales Don’t Just Scrub Your Data

ViewPoint

For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Next, extract contacts from your marketing database with the matching three SICs into separate test groups in addition to one or two other groups that seem like they should perform well.

B2B Sales 120
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Why ZoomInfo Acquired EverString

Zoominfo

Record Completeness: EverString is able to generate nearly 100% fill rates on core firmographic fields such as employee count, revenue, industry and other industry classifications such as NAICs and SIC codes. And both of those types of companies are very different from Activision Blizzard and Electronic Arts who develop video game software.

Zoominfo 246