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How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers


Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites.

The 14 Best Content Planning and Research Tools


Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. 1) Google Scholar.

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How to Optimize Your Content for Google's Featured Snippet Box


In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. How often does HubSpot rank within the Featured Snippet?

The 23 Best Free Google Chrome Extensions for Digital Marketers


Google Review Count: 332. Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Google Review Count: 319. Google Review Count: 245.

The 29 Best Social Media Monitoring Tools


Google Review Count: 345. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 298. Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind.

10 Ways to Boost Your B2B Content Shares


Pinterest and Google Plus are irrelevant for most B2B blogs, unless you have high quality image content. Identify the engaging topics in your industry, both the permanent topics of interest and those that are in vogue right now. Google+. Google+. Google+. Google+.

The 15 Best Content Distribution and Amplification Tools


Google Review Count: 391. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Google Review Count: 228. Sample review: “You can re-purpose some of your best content for Google Review Count: 141.

How Long Does it Take to Get Results from Content Marketing?


If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Now, however, Google is smarter. HubSpot discovered that 10% of all posts draw 38% of the traffic. “ Marketing is impatient.

The 15 Best Screencasting and Online Presentation Tools


Google Review Count: 206. Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Google Review Count: 200. Google Review Count: 196. Google Review Count: 192. Google Review Count: 182.

International SEO 101: Which Domain Structure Should You Use?


What Does Google Think? Google very clearly states that they use ccTLD to determine country targeting. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. and one to a representative sample in Australia.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

Lesson for brands: Find the intersection of your brand purpose and the topics your audience is interested in. Lesson for brands: Tell stories about the people and the human connection behind the things that interest us. Hubspot.

Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]


Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. How Google's SSL Change Penalizes Websites With Keyword-Diverse Content.

What Happens When You Make Gated Content Free?


question has been flying around HubSpot for a few years now. Among them: Is locking all that valuable content behind a landing page and disallowing Google from ranking it ultimately hurting us from an SEO standpoint?

10 Excel Tricks Every Marketer Should Know


A frequency distribution displays the number of data points that fall within specified ranges in a sample. Regression analysis is a statistical process that compares the relationship between different variables in a sample. Google, Hubspot,

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. hubspot," "click here," etc.).

10 Examples of Facebook Ads That Actually Work (And Why)


Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well.

11 Examples of Facebook Ads That Actually Work (And Why)


Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Interesting visuals. If you already have a list of people you know will be interested in your offer, that's great. Interested in Google AdWords?

Marketing in 2015: Not for the Faint of Heart


Instead, create interest for your brand, through online and offline influencers and media. We can deliver compelling messages with pinpoint accuracy, with tools like HubSpot CRM letting you personalize content based on country, device, even entry channel.

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites


Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. If you don’t capture their interest right away, they will move on to something else.".

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Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views


Google has likely already indexed the existing resource well. Are there any brands, blogs, or influencers you know that would genuinely find this piece of content interesting? Finding it increasingly difficult to capture the attention of your target audience?

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Digital Does Not Mean "Just Build a Website"


Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). You can use Google Analytics to measure bounce rate if you are not doing so already.

7 Tips for Finding and Managing Amazing Freelancers


I simply shot her an email to see if she’d be interested. You can also browse freelancers based on their areas of interest on places like Behance , Elance, and HubSpot''s partner directory. I recommend making a Google Doc to keep all this knowledge organized and easily sharable.

The Social Media Publishing Schedule Every Marketer Needs [Template]


Oh and you're giving Google+ a shot, too. Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. Google+ Updates. Finally, we come to Google+. We have a 9 a.m. meeting?

Discover Where Your Competitors Are Beating You Online


Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Inbound links are a key component of Google’s assessment of your website’s authority and popularity.


How to Take Vacation Without Sabotaging Your Sales Team


Many HubSpot customers will start to see dividends within their first three months of implementing an inbound approach to their marketing strategy -- but t he inbound machine takes a little warming up before you see results pumping out the other side. After all, Google doesn''t take holidays!

The 3 Most Important Aspects of Inbound Marketing

The Forward Observer

Getting found online starts long before someone does a Google search. Blogging – This is where you create blog articles that interest your prospective audience (tip: talk about how to solve their problems, not about your company ). graphcs credit: HubSpot

The Essential Best Practices to Successfully Prospect Inbound Leads


I’d like to share four tactics we use at HubSpot to successfully prospect inbound leads , because these leads present a big opportunity. The buyer’s specific interests and context is the right starting point -- not the generic elevator pitch. Did they find you from a Google search?

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate


Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Funny enough, we weren't the only ones interested in finding out this answer.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


Ideally, candidates will meet these requirements and have prior experience or interest in your industry. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Content samples that demonstrate writing skills.

Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign


These are your enthusiastic stakeholders and most interested campaign supporters! Create a list and develop downloadable toolkits, sample tweets, shareable logos, and other information for them to grab and use. 5) Take part in Google Hangouts.

15 Important Ways to Use Case Studies in Your Marketing


Get Inspired: Google’s Think With Google is an example of a really well structured case study page. At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting.

Data Journalism: A Simple Guide for Marketers


The general role of data journalists is to create data-backed content that sheds light on facts, interesting trends, and trivia. As you scroll down and click on each, a sample music plays. HubSpot Research. Google Trends.

Using Content Marketing in the Professional Services Industry


In both cases of communication (client or referral partner), the main goal is to advocate that you have the audience’s best interests at heart. You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Lead generation focuses on driving interest and inquiry into specific products or services. A prospect is a contact who fits one of your buyer personas but has yet to express interest.

32 White Hat Ways to Build Inbound Links


Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. If you are the first blogger to comment on a news event, you'll rise to the top of the SERPs due to the freshness component of Google's algorithm , and others will link to your content in their own accounts of the story.

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15 Things People Absolutely Hate About Your Website


Let's play a translation game using HubSpot's 'About Us' page copy. HubSpot assists organizations across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value.

A Year in Review: The Biggest Social Media Updates of 2013


Conversely, hashtags allow marketers to better understand the entire conversation about a topic, which can help them create content that really resonates with those interested. The 2 Most Important Google+ Updates of 2013. 1) Google+ got an updated look and feel.

Which Links in Your Email Marketing Get the Most Clicks?


To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends.

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