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What Is Click-Through Rate (CTR)? + How to Improve It

SEMrush

Create free account Semrush Blog SEO On-page SEO What Is Click-Through Rate (CTR)? + Click-through rate (CTR) is the percentage of people who click on a link after seeing it. A higher CTR indicates many people find your content relevant and compelling enough to take the next step. Try 55+ products for free.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

Quick Takeaways Tracking key metrics like CTR, conversion rate, CPC, ROAS, and CAC is essential for understanding and improving paid media performance. Click-Through Rate (CTR) CTR measures how often people click on your ad after seeing it. A high CTR means your ad is compelling and relevant.

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6 Insightful Content Marketing Tests You Should Do NOW

Marketing Insider Group

A compelling headline can significantly increase click-through rates (CTR), attracting more readers and potential customers. Monitor the performance of each headline by tracking metrics such as CTR, time spent on the page, and engagement levels.

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The Power of Branded Graphics in Social Media Paid Ads

Marketing Insider Group

Tracking metrics like engagement, CTR, and conversions makes it easier to refine your graphics and boost ad performance. Image Source Click-Through Rates (CTR) CTRs show how many people click on your ad after seeing it. A strong CTR suggests that your branded graphics are attention-grabbing and driving interest in your offer.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

For paid media, channel metrics like cost-per-click (CPC), return on ad spend (ROAS), and click-through rate (CTR) are indicators of performance. Measuring Success The way you measure the success of paid and organic media varies. It’s easier to track exact numbers with paid campaigns since every action is linked to a monetary cost.

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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Pay close attention to metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). Whether you’re running ads on Google, Facebook, or another platform, insights gained from reviewing your campaign metrics can guide future optimization efforts.

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Email Design Tips That Boost CTR and Drive Engagement

Stevens & Tate

Why Email Design Is Key to Boosting CTR and Engagement Email marketing remains one of the most effective ways to engage customers and drive conversions. Thoughtful email design not only grabs attention but also guides readers naturally toward your call to action (CTA), improving both click-through rates (CTR) and overall engagement.

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