Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. Truth Behind “Good CTR”?

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Email Marketing: Writing powerful email copy boosts CTR 400%

B2B Lead Generation

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI.

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The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR.

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The CTR of Short Links: What You Need to Know

nDash

Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. CTR can reveal the quality of an ad, social media post or email and lets you see how strong it is. Many people opt not to click on them, which is detrimental to their CTR.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. A high CTR says that people want to know more. A low CTR indicates that your ad might need some improvement, or possibly that your call to action was not relevant enough.

Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

CTR rates also jumped two percentage points from 14 percent to 16 percent. New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

How A Holiday Video Increased Our CTR 157%

Vidyard

Not only did our open rate kill it, but the CTR (Click Through Rate) ended up being 157% higher than the industry average. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Google is forever optimizing its search algorithm.

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5 Things We’ve Done to Increase Our Organic CTR by 300%

Modern B2B Marketing

Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. On a Mission to Give Our CTR a Boost.

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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR.

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Snappy App Used Facebook Videos to Increase Conversion and CTR

Magisto

Snappy makes it extremely simple to send a real and personalized gift with all the advantages that a gift card offers.

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[Data] CTR for Mobile Search Shows Surprising Variation

Content Standard

Mobile users are more likely to make it to the second or third pages of search results than desktop users, despite the fact that mobile users see fewer results above the fold, according to Advanced Web Ranking’s Google Organic CTR Study.

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Social media strategy leaders: Lisa Marcyes

Biznology

CTR/Engagement. Welcome, Lisa ! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career in partner-marketing, and transitioned into community management a few years later.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases. Accounts with 50-1,000 followers generate a better-than-6% average CTR; the rate drops to less than 0.5%

Seven Common AdWords Mistakes to Avoid

Webbiquity

Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). A keyword with a low CTR and a $10.00 CPC may be much more valuable than another with a high CTR and $1.00

Average CTR for Banner Ads - New Data

WebMarketCentral

2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder).

How Vidyard Increased the CTR on Its Homepage Video by 15%

Vidyard

How we increased the CTR on our home page video by 15% without actually touching the video itself I have to admit that how we did this just makes me smile, mostly because it’s just so obvious and way too easy. CTR lift or incremental 1.3

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Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

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Steps to Improve Email Click Through Rates

RightOn Interactive

Email Marketing Marketing Marketing Automation click through rate click through rates CTR Email email click through rate email click through rates email marketing campaigns social proofAs I’ve discussed before, email deliverability is a huge focus of marketers across all industries.

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11 Simple Steps to Boost Your Organic Click-Through Rates

LEADership

After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. Adding a number to your title can boost your CTR by 36%!

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Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages?

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

SEM Mystery: The Case of the Missing Leads

Webbiquity

I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008.

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How To Increase Your Display Ads Click Through Rate

Bannersnack

Welcome to the all-in-one guide on display ads click-through rate (CTR) that will help you to optimize your display advertising campaigns, get clicks and convert!

Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

Measurement Media News Rants AAAA advertising ANA CTR Digital Media iab interaction measurement metrics MMMS online mediaThis is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below.

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[Data] Our Secrets to Generating High Lead Volume From Our B2B Blog

bizible

I’m a big fan of reporting revenue of marketing activities since Bizible is an attribution solution , but since that won’t give you the appropriate information to understand if it would be worth implementing at your company, I’ll share the CTR of each offer. CTR: 1.1%. CTR: 0.25%.

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Infographic: How to Design Branded Content for Mobile

Contently

The company found that native ads on mobile devices with disclosure terms (like “Sponsored” or “Ad”) below the headline get a 146 percent higher CTR than those with disclosure terms above the headline. percent CTR. percent CTR, compared to 0.19

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How To Increase Your Click-Through Rate

Lead Liaison

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. In similar fashion, how is the CTR so high for non-branded results overall? Examples of Keywords with High CTR and Moderate Avg Position.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. In similar fashion, how is the CTR so high for non-branded results overall? 3.53% CTR would seem fairly significant, particular when the average position is 24.4. While this keyword theme has an average position that is slightly above average for non-branded keywords, the CTR is drastically lower.

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How We Drive Quality Leads With Ungated Content On LinkedIn

bizible

On LinkedIn, we’ve found that images have a big impact on CTR. However, we closely monitor our CTR because it also allows us to experiment and optimize using other factors. We do know, however, that the bid and historical CTR definitely play a part.

Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]

inPowered

Click-through Rate (CTR) – the percentage of users that saw and clicked on a native ad unit. Except for the Energy, Telecom and Home & Garden verticals, Facebook garners the best CTR of any of the channels measured. Yahoo Gemini has the best average CTR, beating Facebook.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

To summarize a post I wrote towards the end of last year, there are a myriad of ways one can manipulate CTR’s performance and increasing your click-through percentage you are not always strictly improving campaign performance or business results. Reporting CTR doesn’t tell a lot by itself.

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What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

clicks, CTR), to some deeper funnel metrics including revenue and ROI. Looking at the top-of-the-funnel metrics, this ad isn’t particularly impressive -- CTR is about average (0.4%), total leads generated is pretty low, and the lead-to-opp conversion (2%) is low, too.

How to Improve Google Adwords Quality Scores [Infographic]

Cody Ward

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Here’s What Your Subscribers Really Think About These Email Strategies

Hubspot

They don’t open your emails because they know you’ll appreciate the CTR, and they don’t subscribe because they want to help you out. Why do they subscribe to one channel over another, or click on one CTR but avoid another?

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Banner Ads Work; Really

NuSpark

The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. However, any preconceived opinions on this medium needs [.].

How to Improve Full Funnel Conversion Rates

bizible

Metrics like click-through-rate (CTR) and cost-per-lead (CPL) are important metrics, but when looked at singularly they don’t tell the whole story. If you made your decision on CTR alone, you would have missed out on 3x more revenue.

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not.

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

CTR (Click-through Rate) and CPC (Cost Per Click). Wordstream released a graph of the average CTR of ads in Google AdWords. CPC data shows that dating websites have a low CPC of $0.19, which justifies its high CTR.

How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

While that argument has merit (and by no means are callouts a magic bullet for better advertisements or CTR), there are several ways B2B advertisers can leverage them to change or enhance their existing ad messages beyond just taking up more real estate.

Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines

LEADership

Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. Sure it reduces CTR… but using the word “amazing” increases engagement by an incredible 262%! The word “photo” and a bracketed clarification improve engagement by 59% and 14% respectively, both of which also improved CTR.