Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. Truth Behind “Good CTR”?

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Email Marketing: Writing powerful email copy boosts CTR 400%

B2B Lead Generation

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. A high CTR says that people want to know more. A low CTR indicates that your ad might need some improvement, or possibly that your call to action was not relevant enough.

How A Holiday Video Increased Our CTR 157%

Vidyard

Not only did our open rate kill it, but the CTR (Click Through Rate) ended up being 157% higher than the industry average. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

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Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

CTR rates also jumped two percentage points from 14 percent to 16 percent. New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

[Data] CTR for Mobile Search Shows Surprising Variation

Content Standard

Mobile users are more likely to make it to the second or third pages of search results than desktop users, despite the fact that mobile users see fewer results above the fold, according to Advanced Web Ranking’s Google Organic CTR Study.

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Social media strategy leaders: Lisa Marcyes

Biznology

CTR/Engagement. Welcome, Lisa ! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career in partner-marketing, and transitioned into community management a few years later.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases. Accounts with 50-1,000 followers generate a better-than-6% average CTR; the rate drops to less than 0.5%

How Vidyard Increased the CTR on Its Homepage Video by 15%

Vidyard

How we increased the CTR on our home page video by 15% without actually touching the video itself I have to admit that how we did this just makes me smile, mostly because it’s just so obvious and way too easy. CTR lift or incremental 1.3

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11 Simple Steps to Boost Your Organic Click-Through Rates

LEADership

After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. Adding a number to your title can boost your CTR by 36%!

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Average CTR for Banner Ads - New Data

WebMarketCentral

2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder).

Seven Common AdWords Mistakes to Avoid

Webbiquity

Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). A keyword with a low CTR and a $10.00 CPC may be much more valuable than another with a high CTR and $1.00

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

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Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages?

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

SEM Mystery: The Case of the Missing Leads

Webbiquity

I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008.

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Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

Measurement Media News Rants AAAA advertising ANA CTR Digital Media iab interaction measurement metrics MMMS online mediaThis is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below.

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Infographic: How to Design Branded Content for Mobile

Contently

The company found that native ads on mobile devices with disclosure terms (like “Sponsored” or “Ad”) below the headline get a 146 percent higher CTR than those with disclosure terms above the headline. percent CTR. percent CTR, compared to 0.19

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How To Increase Your Click-Through Rate

Lead Liaison

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. In similar fashion, how is the CTR so high for non-branded results overall? Examples of Keywords with High CTR and Moderate Avg Position.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. In similar fashion, how is the CTR so high for non-branded results overall? 3.53% CTR would seem fairly significant, particular when the average position is 24.4. While this keyword theme has an average position that is slightly above average for non-branded keywords, the CTR is drastically lower.

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Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not.

How We Drive Quality Leads With Ungated Content On LinkedIn

bizible

On LinkedIn, we’ve found that images have a big impact on CTR. However, we closely monitor our CTR because it also allows us to experiment and optimize using other factors. We do know, however, that the bid and historical CTR definitely play a part.

What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

clicks, CTR), to some deeper funnel metrics including revenue and ROI. Looking at the top-of-the-funnel metrics, this ad isn’t particularly impressive -- CTR is about average (0.4%), total leads generated is pretty low, and the lead-to-opp conversion (2%) is low, too.

How to Improve Google Adwords Quality Scores [Infographic]

Cody Ward

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Here’s What Your Subscribers Really Think About These Email Strategies

Hubspot

They don’t open your emails because they know you’ll appreciate the CTR, and they don’t subscribe because they want to help you out. Why do they subscribe to one channel over another, or click on one CTR but avoid another?

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How to Improve Full Funnel Conversion Rates

bizible

Metrics like click-through-rate (CTR) and cost-per-lead (CPL) are important metrics, but when looked at singularly they don’t tell the whole story. If you made your decision on CTR alone, you would have missed out on 3x more revenue.

15 Secrets To Creating The Perfect Meta Descriptions

ScribbleLive

In other words, aside from forgetting about meta descriptions altogether, using the same ones across multiple pages or utilizing low-quality meta descriptions, here are SEOs’ 15 best tricks to help boost organic CTR simply by convincing consumers to click on your links in the SERPs: 1.

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Outbrain Amplify Dashboard Now Available in 6 New Markets

Outbrain

What’s more, display ads tend to have a lower CTR (average 0.05% across all industries), while native ads’ CTR hovers at a higher average of 0.2% – which means you pay less for each conversion.

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7 SEO Metrics That Every Marketer Should Pay Attention To

ScribbleLive

Click-Through Rate (CTR) represents the percentage of users who clicked on a link to your site from the SERP. In ScribbleLive Search, you can setup your own CTR models to get an idea of how much traffic you or your competitors might be getting based on your rankings.

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How the World Cup Is Impacting Sports Content Consumption

Outbrain

Take the World Cup CTR Quiz. CTR is a measure of the number of ad clicks divided by the number of times your ad was shown (ad ‘impressions’). Take our quiz and see if you’re a CTR winner!

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Banner Ads Work; Really

NuSpark

The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. However, any preconceived opinions on this medium needs [.].

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

To summarize a post I wrote towards the end of last year, there are a myriad of ways one can manipulate CTR’s performance and increasing your click-through percentage you are not always strictly improving campaign performance or business results. Reporting CTR doesn’t tell a lot by itself.

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How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

Expect CTR to Rise and Adjust Budgets Accordingly. At KoMarketing, we’ve deployed expanded text advertisements for a number of our programs and we’ve been extremely impressed and a little surprised with the improvement we’ve seen in CTR.

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Below we will identify what makes a good email marketing campaign, how you can improve the click through rates (CTR) and optimise open rates for your brand using a variety of tactics ranging from segmentation to utilising calls-to-action more effectively. Click-Through Rates (CTR) can be measured by the number of prospects who clicked a link over the number of recipients who opened the email or by the number of recipients total.

Content Marketing ROI: 5 Metrics You Need to Know

KoMarketing Associates

You can also review keyword CTR to better understand content performance. Want to hear something shocking? Only 35 percent of B2B marketers measure content marketing ROI. Seems off , doesn’t it? Especially since the vast majority (91 percent!)

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Click-through Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. The higher the CTR on an ad, the better it’s performing.

Celebrating Christmas in July with Personalized Content

Bulldog Solutions

The click-through rate (CTR) from the video to the assets was 25%. There was a 260% improvement in overall CTR when compared to average CTR from all other campaigns.

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Best Practices to Boost B2B Email Marketing Performance

Launch Marketing

Common email performance metrics include looking at open rate, bounce rate and click-through-rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). Both of these studies backed that having both paid and organic results for the same search query can benefit CTR. Why It’s True: SEO’s who are highly focused on the human element would claim that this is true, since CTR has a lot to do with personalization. Reasoning for this is that Google has not (yet) specified that CTR is a ranking factor.

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