Weekly Wisdom with Dan Petrovic: CTR Optimization

SEMrush

So we are going to try to improve the CTR. Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets.

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. Truth Behind “Good CTR”?

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Email Marketing: Writing powerful email copy boosts CTR 400%

B2B Lead Generation

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI.

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Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

Hubspot

Click-through-rate or CTR reigned as the superior engagement metric for most of email marketing’s history, but click-to-open rate is the new sheriff in town -- and it’s a lot more revealing and insightful than its predecessor.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR.

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Tiered CTR tables.

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How A Holiday Video Increased Our CTR 157%

Vidyard

Not only did our open rate kill it, but the CTR (Click Through Rate) ended up being 157% higher than the industry average. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

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Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

CTR rates also jumped two percentage points from 14 percent to 16 percent. New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. A high CTR says that people want to know more. A low CTR indicates that your ad might need some improvement, or possibly that your call to action was not relevant enough.

5 Things We’ve Done to Increase Our Organic CTR by 300%

Marketo

Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. On a Mission to Give Our CTR a Boost.

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The CTR of Short Links: What You Need to Know

nDash

Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. CTR can reveal the quality of an ad, social media post or email and lets you see how strong it is. Many people opt not to click on them, which is detrimental to their CTR.

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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR.

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Google is forever optimizing its search algorithm.

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Snappy App Used Facebook Videos to Increase Conversion and CTR

Magisto

Snappy makes it extremely simple to send a real and personalized gift with all the advantages that a gift card offers.

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What is the CTR on CTAs at Each Level of the Buyer’s Journey by Vertical – Post-Content Engagement? [New Data]

inPowered

A clear majority of studies out there focus on ad and headline click-through rates (CTR), bounce rates and other metrics, many of which are vanity. Conversion CTR. Awareness CTR. Consideration CTR.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Pay Per Click advertising click-through rates cost for acquisitions CTR engagement Facebook Ads Facebook Lead Ads impressions relevance score side bar adsWhen you’re doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate.

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[Data] CTR for Mobile Search Shows Surprising Variation

Content Standard

Mobile users are more likely to make it to the second or third pages of search results than desktop users, despite the fact that mobile users see fewer results above the fold, according to Advanced Web Ranking’s Google Organic CTR Study.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). Once you update that targeting, the ad will start delivering a better CTR.

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Social media strategy leaders: Lisa Marcyes

Biznology

CTR/Engagement. Welcome, Lisa ! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career in partner-marketing, and transitioned into community management a few years later.

CPM, CPC, CPA, WTF? A guide to setting campaign objectives

Choozle

CPM, CPC, CPA, CTR, WTF? Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. CTR is calculated by taking the number of clicks your ad has received, divided by the number of times your ad is shown. Acronyms , am I right?

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases. Accounts with 50-1,000 followers generate a better-than-6% average CTR; the rate drops to less than 0.5%

How Vidyard Increased the CTR on Its Homepage Video by 15%

Vidyard

How we increased the CTR on our home page video by 15% without actually touching the video itself I have to admit that how we did this just makes me smile, mostly because it’s just so obvious and way too easy. CTR lift or incremental 1.3

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). A keyword with a low CTR and a $10.00 CPC may be much more valuable than another with a high CTR and $1.00

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Facebook Pay Per Click ad impressions Ad Quality Score advertisement audience call to action CTR engagement Facebook Ads Facebook Ads Relevance Score Google ads segmentationDo you enjoy burning through your ad budget will little to show for it? Of course not.

Average CTR for Banner Ads - New Data

WebMarketCentral

2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder).

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

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Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages?

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11 Simple Steps to Boost Your Organic Click-Through Rates

LEADership

After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. Adding a number to your title can boost your CTR by 36%!

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Steps to Improve Email Click Through Rates

RightOn Interactive

Email Marketing Marketing Marketing Automation click through rate click through rates CTR Email email click through rate email click through rates email marketing campaigns social proofAs I’ve discussed before, email deliverability is a huge focus of marketers across all industries.

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The Next Stage of Intent Data – Part 1

Aberdeen

While ad performance is notoriously low for click through rates (CTR), it is not the only metric that should be used to evaluate their performance. The Traditional Method of Segmentation.

The 7 Marketing Tools That I Can’t Live Without

Single Grain

We decided to write the headline and the meta description for it – and wound up increasing that 1.26% CTR to 1.76% and, ultimately, driving more traffic (and thus leads, and thus revenue) to the homepage. Today I'm going to be talking about my favorite marketing tools.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

How To Increase Your Display Ads Click Through Rate

Bannersnack

Welcome to the all-in-one guide on display ads click-through rate (CTR) that will help you to optimize your display advertising campaigns, get clicks and convert!

The Pillars of Monetization: a Data-Powered Guide for Ad Publishers and Bloggers

SEMrush

Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising potential with SEMrush tools!

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Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

Measurement Media News Rants AAAA advertising ANA CTR Digital Media iab interaction measurement metrics MMMS online mediaThis is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below.

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Infographic: How to Design Branded Content for Mobile

Contently

The company found that native ads on mobile devices with disclosure terms (like “Sponsored” or “Ad”) below the headline get a 146 percent higher CTR than those with disclosure terms above the headline. percent CTR. percent CTR, compared to 0.19

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[Data] Our Secrets to Generating High Lead Volume From Our B2B Blog

bizible

I’m a big fan of reporting revenue of marketing activities since Bizible is an attribution solution , but since that won’t give you the appropriate information to understand if it would be worth implementing at your company, I’ll share the CTR of each offer. CTR: 1.1%. CTR: 0.25%.

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How To Increase Your Click-Through Rate

Lead Liaison

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR.

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