Your ‘welcome email’ has the highest open rate and CTR
Sword and the Script | B2B
NOVEMBER 28, 2023
The other day I logged into my email marketing tool to check on the performance of my last newsletter – 35% open rate and about 4% click-through rate (CTR). That’s better than the industry averages – ~20% open rate and ~2% CTR – but then I noticed the numbers on the previous send – and it has a 64% open rate and 20% CTR.