Contacts Related Topics 
Salesforce Marketing Cloud
OCTOBER 30, 2024
This is where AI -powered contact center automation comes into play to help your team work more quickly and efficiently, all while focusing their attention on the customer. Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond.
Marketing Insider Group
DECEMBER 10, 2024
Features to Consider Segmentation: Ability to divide contacts into relevant lists based on behavior, preferences, or demographics. Image source Step 2: Import and Segment Contacts for Precise Targeting After selecting a CRM, the next step involves uploading and segmenting your contact list.
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Marketing Insider Group
AUGUST 27, 2024
Website traffic tells you how many visitors are coming to your site, while conversion rates indicate how many of those visitors are taking desired actions like making a purchase or filling out a contact form. Contact us to learn how we can develop the content you need, or book a free virtual appointment with our team.
Marketing Insider Group
JANUARY 6, 2025
Calls-to-action create a bridge between consuming content and initiating contact with your brand. Contact us to start building your strategy for high-impact, enduring content. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers.
Advertiser: ZoomInfo
After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Critical integrations that fit directly into your sales processes and workflows.
Marketing Insider Group
AUGUST 26, 2024
Any content you promote here should not feature a contact form. Start Generating New Leads Leverage insights from the awareness stage of your campaign to create targeted contact lists. They effectively pull back the curtain on anonymous site users who haven’t filled out a contact form.
Marketing Insider Group
AUGUST 12, 2024
WPForms WPForms is a popular contact form plugin for WordPress that makes form creation easy and accessible. Contact forms are crucial for engagement, allowing visitors to reach out, ask questions, and provide feedback, fostering better communication and relationships.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Speaker: Joe Apfelbaum, CEO of Ajax Union
You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.
Advertiser: ZoomInfo
ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. This buyer’s guide will cover: Buying Considerations.
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In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)
Advertiser: ZoomInfo
It involves finding a data management provider that can append contacts with correct information — in real-time. It's quite a process for marketing teams to develop a long-term data management strategy. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
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In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)
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With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)
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