E-Spirit

MARCH 3, 2021

Our RFP Template provides some questions that can help guide this process. There are many CMS vendors to select from. Read more in our Blogpost!

RFP 98

RFP Template Marketing Management Vendors 98

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. Challenge #4: The 67-Person RFP (October 2020). We had one call where the RFP audience was a total of 67 people.”. And they didn’t take it.”.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Marketing Insider Group

OCTOBER 13, 2020

Once you have a shortlist of digital marketing agencies, you should send out a request for proposal (RFP) to express your intent. An RFP allows you to analyze various competing strategies from agencies and select a company that best fits your needs and budget. Source: Doner. Request a Proposal.

Paid Search Agency 317

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Agencies 1 317

Martech

FEBRUARY 13, 2025

The traditional request for proposal (RFP) process, while necessary, is often flawed, leading to lengthy evaluations, rushed decisions and regret at renewal time. This article breaks down common RFP pitfalls and offers a smarter approach to selecting a martech solution that truly fits your business needs. RFP for a CRO tool averted.

Vendors 68

Vendors RFP Bundling Lead Ranking 68

Martech

OCTOBER 29, 2024

Their innovative approach launched them into the next stage of the RFP, making a small organization look big. They analyzed the studio’s films, identified scenes affected by weather and created a compelling AI-driven presentation like a studio film. With such a small team, there is no way this could have been done without AI.

Marketing AI 112

Marketing AI Urgency Marketing RFP Lead Ranking 112

Circle Studio

JANUARY 13, 2022

And developing the right kind of RFP upfront plays a big role in a successful selection. Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Don’t write an RFP before you’re ready.

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

Circle Studio

FEBRUARY 4, 2021

And developing the right kind of RFP upfront plays a big role in a successful selection. Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Don’t write an RFP before you’re ready.

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

Zoominfo

APRIL 21, 2020

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. Once you have an answer you’re proud of and passionate about, you have to be able to communicate it and prove it. Messaging is important.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Martech

OCTOBER 22, 2024

Run an RFP on your terms with your use cases. I’ve been involved with over 200 CDP implementations in the past decade. In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. First, don’t allow yourself to be in this position. Make sure the vendor can help you.

Work Management 111

Work Management Marketing Management Marketing Automation Services Lead Ranking 111

Biznology

SEPTEMBER 6, 2017

RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project. And, of course, video can provide convincing evidence for assertions made in an RFP. They also offer very impressive facilities for personalizing professionally produced video content like explainers and executive summaries.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

B2BMarketing.net

JANUARY 7, 2025

Give them time Provide your team with adequate time to run a thorough RFP process. Only consider relevant agencies Your team should only include agencies in your RFP process that fundamentally meet your needs (as they were uncovered during discovery). Take the time to conduct a thorough RFP process, youll be glad you did.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies RFP 52

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Engagio

SEPTEMBER 7, 2022

The post RFP Template For ABM Platforms – Thank You appeared first on Demandbase.

RFP 62

RFP Template Account Based Marketing ABM 62

What Works - What Doesn't

APRIL 24, 2023

Your sales team just shared a juicy request for proposal (RFP) and you’ve only got three weeks to respond. A copy writer will also try to improve your response with substantive changes, like pointing out when you haven’t clearly answered a question in the RFP, or when a sentence, even if grammatically correct, is confusing or vague.

RFP 65

RFP Tips Terms and Conditions Price 65

Marketing Insider Group

DECEMBER 10, 2020

The solutions then enable you to create an RFP to be sent to selected properties directly through the system. However, eRFP solutions make it possible to set parameters according to event requirements in order to preselect relevant properties that are the best fit for your event. Examples of venue sourcing solutions include: Cvent.

Marketing Automation Services 277

Marketing Automation Services Marketing Management Planning Process 277

DiscoverOrg

MARCH 22, 2017

The problem with the second way (RFP method) is it assumes data is a commodity. Go ahead and do the RFP style analysis – get counts on companies and contacts in your TAM and meeting your ICP – but don’t stop there. The fact is data is not a commodity, and we can’t treat it as such. Do you need bed count data for hospitals?

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

Webbiquity

SEPTEMBER 26, 2023

Event Technology and Infrastructure SocialPoint SocialPoint produces trade show booth games (trivia, digital fish bowl, virtual prize wheel), social media walls, and audience response (for conducting live polls, interactive Q&A sessions, voting, and surveys) applications that promote user-generated content, increase attendee engagement, and provide (..)

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%.

Differentiation 265

Differentiation Enterprise Management Work Management Marketing Management 265

Martech

JANUARY 24, 2025

Do we need to renew those contracts or go through RFP again? Do we invest more in brick-and-mortar and real-world experiences with products or continue to invest online? We changed vendors post-COVID. Did the innovation we want materialize? Although my list targets U.S. Questions like these also arose in 2024.

Marketing Budget 124

Marketing Budget Spending Planning Work Management 124

Martech

JANUARY 22, 2025

Dont assume that just because something is in an RFP, it is comprehensive. Dig deeper: 10 steps to making better vendor selection choices The art of precision and clarity Consultants and clients must work together to ensure every project specification is clear and complete.

Work Management 115

Work Management Marketing Management Contingency Planning Budget Programs 115

InsightSquared

DECEMBER 28, 2017

Whether it’s a deal desk, RFP team or just technical support in most cases this falls under our team. Here are a few things sales operations can do to help the team hit their number this year and next: Be Available.

RFP 197

RFP Rules Organic Leads Process 197

SpotMe Blog

MAY 17, 2021

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? This article (and free RFP template) is everything you need to run a smooth and successful search for the right solution to suit your needs.

RFP 52

RFP Work Management Marketing Management Vendors 52

Biznology

MARCH 17, 2017

71% submit an RFP: RFP stands for a Request for Proposal. In addition to looking professional, an RFP also is an unspoken way of letting the venue know that you are likely asking for other RFPs, so they might quote more competitive rates.

RFP 130

RFP Tips Business Trade Show 130

Biznology

MARCH 22, 2018

It could bet that you haven’t really paid attention to either strategy, and just send out an RFP when a component gets long in the tooth. It could be that you tried to have a best-in-class strategy but that your components got bought up by sole source vendors. Whatever the reason, it makes it hard to execute when you don’t have a strategy.

Class 155

Class Work Management Marketing Management Marketing Strategy 155

Marketing Insider Group

JULY 1, 2020

Because our client engaged in a personal account-based sales and marketing approach, P&G went from cautioning that the company will most likely move to the larger, lower-cost national provider to awarding new e-com business without an RFP or bid process.

Ideal Customer Profiles 328

Ideal Customer Profiles Work Management Planning Paid Search Agency 328

Engagio

SEPTEMBER 7, 2022

The post RFP Template For ABM Platforms appeared first on Demandbase.

RFP 48

RFP Template Account Based Marketing ABM 48

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 101

Work Management RFP Marketing Management Marketing Proposals 101

Heinz Marketing

NOVEMBER 22, 2024

Matt: If you’re waiting until an RFP goes out or there’s no relationship until they’re ready to choose an agency, you’re just a commodity at that point. If you are in an RFP situation, we have a “friendly audit” – a one-hour judgment-free review of someone’s pipeline fundamentals.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Martech

MARCH 27, 2025

If the contact was subsequently looped into meetings where transcripts or recordings are available, or if emails with your team started to reference an RFP processes, then the sentiment and unstructured data could trigger a workflow that reassesses their categorization and potentially reassigns them to a sourcing/procurement persona.

Work Management 89

Work Management Marketing Automation Services Marketing Management RFP 89

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Address: 302 Inbound Ave.

Sample 101

Sample RFP Work Management Template 101

KoMarketing Associates

JANUARY 16, 2020

During an RFP, we are inevitably asked what makes us different from other agencies. We aren’t experts in everything and therefore, we don’t accept every RFP that comes in. One of the toughest things I had to learn as an account manager was that in most cases, it’s okay to say you don’t know. However, it is our job to find out.

Advertising Agencies 159

Advertising Agencies Paid Search Agency Ad Agencies SEO 159

Martech

DECEMBER 19, 2024

You picked the wrong technology Saving money on your RFP process can cost you later. These should be developed before the RFP process so vendors can explain exactly how their technology can achieve your objectives. Buying the wrong technology will hamper your efforts, at best, or cause you to go through the whole process again.

Work Management 56

Work Management Marketing Management RFP Ideal Customer Profiles 56

Customer Experience Matrix

NOVEMBER 15, 2011

19% of buyers do a formal needs assessment and Request for Proposal (RFP). Maybe some are just skipping the RFP, which isn't always needed. Software-as-a-Service makes it possible for marketers to purchase and deploy a marketing automation system without help from IT, but that doesn’t make it a good idea.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Martech

NOVEMBER 20, 2023

RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs). Set up demos with these vendors to make relevant comparisons.

Enterprise Management 114

Enterprise Management Marketing Management RFI RFP 114