INDUSTRY INSIGHTS YOUR PEERS ARE READING
Being in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. I understand the nature of the Business Development game so I’m not saying ALL RFP’s are bad. MORE
by Kevin Mcardle | Tweet this Ah, the RFP. Fan or not, the RFP process is a reality of doing business, especially in the B2B world. Yet, too often the typical RFP ends up being too general, resulting in a “just check the box” approach from vendors interested in winning the business. When selecting a list of companies to invite to your RFP, put yourself in their shoes. Conversations are invaluable for understanding what you need to ask on your RFP. MORE
How to Write an Ad Agency RFP. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. As with the how-to-write-an-RFP post noted earlier, this outlines a solid, traditional process for mid-sized companies but overkill for small firms. Hard to believe that this blog, officially launched just a few months ago, has already surpassed 100 posts. MORE
While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. MORE
Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. That’s a problem because as a business, you want the best agencies to respond to your RFP so you can get the best website possible. MORE
This post will help you decide , and this RFP will help you with the purchasing process. "Marketing automation" can mean a lot of different things, so first, let''s all get on the same page. This post is great for beginners. MORE
71% submit an RFP: RFP stands for a Request for Proposal. In addition to looking professional, an RFP also is an unspoken way of letting the venue know that you are likely asking for other RFPs, so they might quote more competitive rates. MORE
We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’.” MORE
Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. MORE
Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ). Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. MORE
Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We We are transitioning from a knowledge-based economy to a wisdom-based economy. MORE
The problem with the second way (RFP method) is it assumes data is a commodity. Go ahead and do the RFP style analysis – get counts on companies and contacts in your TAM and meeting your ICP – but don’t stop there. Does this situation sound familiar? I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner. MORE
I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendors MORE
When confronted by professionals from both sides of this divide, we at Hinge turn to our research to help explain why websites are, in fact, relevant for RFP-driven firms. It increases the likelihood of receiving an RFP. It supports the buy decision after you’ve responded to an RFP. The post 3 Reasons Why Your RFP-Driven Firm Needs a New Website appeared first on Hinge Marketing. MORE
Marketers who moved to Oracle Marketing Cloud solutions from other systems, often complain that their previous vendor did not deliver the features and functionality that was initially shown in the sales demo or disclosed in the RFP. (It’s Because Their Needs Outgrow System Capabilities). MORE
The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within an organization. Track progress of RFP completion. MORE
We used to say, “sell ahead of the RFP.” ” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content. MORE
Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. What’s an RFP? The RFP – Request For Proposal – is a tool that helps to bring clarity to this dizzying array of alternatives. MORE
That's why we created an RFP for you to help evaluate your marketing software providers -- download your copy, form-free, here -- and wrote this blog post to show you how you can think about the RFP process. It’s a tough world out there for marketers. MORE
Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. MORE
I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. MORE
Good for the upper-end of the sales pipeline, but you'll increase your chances of converting a prospect to a client if you treat your RFP responses like the strategic sales tools they're meant to be -- and that means avoiding these six hazardous pitfalls. 2) You take the RFP at face value. MORE
See how others are using marketing automation, create a customized Request for Proposal (RFP) on the fly, and calculate the ROI of your investment – all in one place. The Eloqua Business Center hosts an RFP builder and ROI calculator. MORE
Even when many of their most important marketing channels and touchpoints are spot on, there’s an important piece of the brand-building puzzle missing: the RFP response. Do not copy old proposal or RFP responses. MORE
Here are some examples of the best and worst questions you can ask in a marketing automation RFP. And if you''re looking for more help with your RFP, check out this free RFP template and planning guide.). MORE
Why Your RFP Response Rarely Wins. Need help crafting an RFP response? B2B Reads Demand Generation closing myths CMO CMOs rfp rfp response Sales calls Sales managerIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. MORE
It could bet that you haven’t really paid attention to either strategy, and just send out an RFP when a component gets long in the tooth. Digital Marketing Digital Technology Adobe advantages approach attention best-in-class businesses choices clarity Companies components content costs delivery execution functions integration investments management marketing marketing technology order platforms pricing RFP sole source stack strategies systems Technology vendors work MORE
These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. auto-generating an RFP that lists the requirements for the buyer’s use cases 6. MORE
19% of buyers do a formal needs assessment and Request for Proposal (RFP). Maybe some are just skipping the RFP, which isn't always needed. I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To MORE
It can be overwhelming to map out all the right information, but we’ve compiled this RFP guide so that you can create a successful RFP that encourages healthy competition allowing you to expertly select the right agency for your web design and digital marketing needs. MORE
Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. That would give buyers clear, consistent information without issuing a RFP at all. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. MORE
A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP). MORE
Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. The RFP Process Explained. How to Write an RFP. MORE
Unsolicited pitch letters, when they succeed, can also be an extremely effective way for your firm to avoid the RFP process…by anticipating their needs, you enable the targeted company to skip the beauty contest altogether. MORE
They were able to attract an RFP from JCPenney and they were able to create partnerships with IBM and ServiceNow. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. MORE
The best place to start is with a Request for Proposal (RFP). View the ABM RFP template. Now, let’s dive into the components of an RFP. Here are the sections you want to make sure the RFP covers, and why each is important. MORE
The best one we found, after an extensive RFP, is TopBraid EDG. A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. MORE
Now they’ve followed it up with a second version that includes an “RFP Bill of Rights&# that “will hopefully help provide guidance on how to do an RFP right and fairly,&# Maggie says. With advice like “I will not issue an RFP ‘Cattle Call’”, “I will do my own homework and “I will give you feedback,&# it covers the tactics that (intentionally or not) often poison the client-agency relationship. MORE
I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendors MORE
What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. For more detailed analysis, we’d refer you to Forrester, Gartner, and the other sources mentioned by the experts we consulted for our Doing an ESP RFP blog post. Doing an ESP RFP: Improving Your Vendor Selection Process [Blog Post]. MORE
RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project. And, of course, video can provide convincing evidence for assertions made in an RFP. Tech companies don’t need a “video strategy.” MORE
RFP Related Topics Customer Experience Matrix
OCTOBER 7, 2018
These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. auto-generating an RFP that lists the requirements for the buyer’s use cases 6.
EMagine B2B Blog
MAY 23, 2018
It can be overwhelming to map out all the right information, but we’ve compiled this RFP guide so that you can create a successful RFP that encourages healthy competition allowing you to expertly select the right agency for your web design and digital marketing needs.
Customer Experience Matrix
SEPTEMBER 16, 2010
Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. That would give buyers clear, consistent information without issuing a RFP at all. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most.
The Forward Observer
MARCH 19, 2013
Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We We are transitioning from a knowledge-based economy to a wisdom-based economy.
EMagine B2B Blog
MAY 19, 2015
Being in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. I understand the nature of the Business Development game so I’m not saying ALL RFP’s are bad.
Paul Gillin
DECEMBER 27, 2010
Now they’ve followed it up with a second version that includes an “RFP Bill of Rights&# that “will hopefully help provide guidance on how to do an RFP right and fairly,&# Maggie says. With advice like “I will not issue an RFP ‘Cattle Call’”, “I will do my own homework and “I will give you feedback,&# it covers the tactics that (intentionally or not) often poison the client-agency relationship.
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Hinge Marketing
AUGUST 7, 2014
Even when many of their most important marketing channels and touchpoints are spot on, there’s an important piece of the brand-building puzzle missing: the RFP response. Do not copy old proposal or RFP responses.
Seismic
NOVEMBER 2, 2018
The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within an organization. Track progress of RFP completion.
Hubspot
APRIL 7, 2015
Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. That’s a problem because as a business, you want the best agencies to respond to your RFP so you can get the best website possible.
Hubspot
DECEMBER 1, 2014
Here are some examples of the best and worst questions you can ask in a marketing automation RFP. And if you''re looking for more help with your RFP, check out this free RFP template and planning guide.).
Hinge Marketing
APRIL 5, 2018
When confronted by professionals from both sides of this divide, we at Hinge turn to our research to help explain why websites are, in fact, relevant for RFP-driven firms. It increases the likelihood of receiving an RFP. It supports the buy decision after you’ve responded to an RFP. The post 3 Reasons Why Your RFP-Driven Firm Needs a New Website appeared first on Hinge Marketing.
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Biznology
FEBRUARY 9, 2018
The best one we found, after an extensive RFP, is TopBraid EDG. A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell.
Hubspot
JANUARY 30, 2013
That's why we created an RFP for you to help evaluate your marketing software providers -- download your copy, form-free, here -- and wrote this blog post to show you how you can think about the RFP process. It’s a tough world out there for marketers.
Biznology
SEPTEMBER 6, 2017
RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project. And, of course, video can provide convincing evidence for assertions made in an RFP. Tech companies don’t need a “video strategy.”
Vidyard
JULY 29, 2014
While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment.
Biznology
MARCH 22, 2018
It could bet that you haven’t really paid attention to either strategy, and just send out an RFP when a component gets long in the tooth. Digital Marketing Digital Technology Adobe advantages approach attention best-in-class businesses choices clarity Companies components content costs delivery execution functions integration investments management marketing marketing technology order platforms pricing RFP sole source stack strategies systems Technology vendors work
Modern Marketing
JULY 16, 2012
by Kevin Mcardle | Tweet this Ah, the RFP. Fan or not, the RFP process is a reality of doing business, especially in the B2B world. Yet, too often the typical RFP ends up being too general, resulting in a “just check the box” approach from vendors interested in winning the business. When selecting a list of companies to invite to your RFP, put yourself in their shoes. Conversations are invaluable for understanding what you need to ask on your RFP.
Biznology
FEBRUARY 25, 2016
I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. Public Relations Reputation Management customer testimonials marketing campaign rfp process vendors
Biznology
OCTOBER 27, 2016
Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.
Heinz Marketing
MARCH 31, 2018
Why Your RFP Response Rarely Wins. Need help crafting an RFP response? B2B Reads Demand Generation closing myths CMO CMOs rfp rfp response Sales calls Sales managerIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Biznology
NOVEMBER 3, 2016
They were able to attract an RFP from JCPenney and they were able to create partnerships with IBM and ServiceNow. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn.
Modern Marketing
OCTOBER 13, 2011
See how others are using marketing automation, create a customized Request for Proposal (RFP) on the fly, and calculate the ROI of your investment – all in one place. The Eloqua Business Center hosts an RFP builder and ROI calculator.
Litmus
OCTOBER 1, 2018
What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. For more detailed analysis, we’d refer you to Forrester, Gartner, and the other sources mentioned by the experts we consulted for our Doing an ESP RFP blog post. Doing an ESP RFP: Improving Your Vendor Selection Process [Blog Post].
Webbiquity
JULY 6, 2010
How to Write an Ad Agency RFP. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. As with the how-to-write-an-RFP post noted earlier, this outlines a solid, traditional process for mid-sized companies but overkill for small firms. Hard to believe that this blog, officially launched just a few months ago, has already surpassed 100 posts.
Bionic
NOVEMBER 8, 2018
Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. What’s an RFP? The RFP – Request For Proposal – is a tool that helps to bring clarity to this dizzying array of alternatives.
Marketing Insider Group
NOVEMBER 8, 2016
We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’.”
Hubspot
AUGUST 31, 2018
Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. The RFP Process Explained. How to Write an RFP.
Engagio
OCTOBER 16, 2017
The best place to start is with a Request for Proposal (RFP). View the ABM RFP template. Now, let’s dive into the components of an RFP. Here are the sections you want to make sure the RFP covers, and why each is important.
Hubspot
JUNE 22, 2018
Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration.
Avitage
OCTOBER 22, 2016
We used to say, “sell ahead of the RFP.” ” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.
Customer Experience Matrix
NOVEMBER 15, 2011
19% of buyers do a formal needs assessment and Request for Proposal (RFP). Maybe some are just skipping the RFP, which isn't always needed. I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To
Biznology
FEBRUARY 13, 2018
I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.
Biznology
MARCH 17, 2017
71% submit an RFP: RFP stands for a Request for Proposal. In addition to looking professional, an RFP also is an unspoken way of letting the venue know that you are likely asking for other RFPs, so they might quote more competitive rates.
ViewPoint
AUGUST 16, 2018
A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP).
Hubspot
FEBRUARY 22, 2017
Good for the upper-end of the sales pipeline, but you'll increase your chances of converting a prospect to a client if you treat your RFP responses like the strategic sales tools they're meant to be -- and that means avoiding these six hazardous pitfalls. 2) You take the RFP at face value.
Modern Marketing
SEPTEMBER 19, 2018
Marketers who moved to Oracle Marketing Cloud solutions from other systems, often complain that their previous vendor did not deliver the features and functionality that was initially shown in the sales demo or disclosed in the RFP. (It’s Because Their Needs Outgrow System Capabilities).
Industrial Marketing Today
AUGUST 27, 2012
Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ). Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales.
Marketing Craftmanship
NOVEMBER 27, 2018
Unsolicited pitch letters, when they succeed, can also be an extremely effective way for your firm to avoid the RFP process…by anticipating their needs, you enable the targeted company to skip the beauty contest altogether.
DiscoverOrg
MARCH 22, 2017
The problem with the second way (RFP method) is it assumes data is a commodity. Go ahead and do the RFP style analysis – get counts on companies and contacts in your TAM and meeting your ICP – but don’t stop there. Does this situation sound familiar? I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner.
Hubspot
JANUARY 18, 2014
This post will help you decide , and this RFP will help you with the purchasing process. "Marketing automation" can mean a lot of different things, so first, let''s all get on the same page. This post is great for beginners.
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