Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. Challenge #4: The 67-Person RFP (October 2020). We had one call where the RFP audience was a total of 67 people.”. And they didn’t take it.”.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Marketing Insider Group

NOVEMBER 8, 2016

We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’.” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales […].

RFP 231

RFP B2B Sales Marketing B2B Marketing 231

Marketing Insider Group

OCTOBER 13, 2020

Once you have a shortlist of digital marketing agencies, you should send out a request for proposal (RFP) to express your intent. An RFP allows you to analyze various competing strategies from agencies and select a company that best fits your needs and budget. Source: Doner. Request a Proposal.

Paid Search Agency 270

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Agencies 1 270

Circle Studio

JANUARY 13, 2022

And developing the right kind of RFP upfront plays a big role in a successful selection. Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Don’t write an RFP before you’re ready.

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

Circle Studio

FEBRUARY 4, 2021

And developing the right kind of RFP upfront plays a big role in a successful selection. Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process. Don’t write an RFP before you’re ready.

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

Zoominfo

APRIL 21, 2020

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. Once you have an answer you’re proud of and passionate about, you have to be able to communicate it and prove it. Messaging is important.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

SEPTEMBER 6, 2017

RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project. And, of course, video can provide convincing evidence for assertions made in an RFP. They also offer very impressive facilities for personalizing professionally produced video content like explainers and executive summaries.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Engagio

SEPTEMBER 7, 2022

The post RFP Template For ABM Platforms – Thank You appeared first on Demandbase.

RFP 62

RFP Template Account Based Marketing ABM 62

What Works - What Doesn't

APRIL 24, 2023

Your sales team just shared a juicy request for proposal (RFP) and you’ve only got three weeks to respond. A copy writer will also try to improve your response with substantive changes, like pointing out when you haven’t clearly answered a question in the RFP, or when a sentence, even if grammatically correct, is confusing or vague.

RFP 65

RFP Tips Terms and Conditions Pricing 65

Marketing Insider Group

DECEMBER 10, 2020

The solutions then enable you to create an RFP to be sent to selected properties directly through the system. However, eRFP solutions make it possible to set parameters according to event requirements in order to preselect relevant properties that are the best fit for your event. Examples of venue sourcing solutions include: Cvent.

Marketing Automation Services 277

Marketing Automation Services Marketing Management Planning Process 277

DiscoverOrg

MARCH 22, 2017

The problem with the second way (RFP method) is it assumes data is a commodity. Go ahead and do the RFP style analysis – get counts on companies and contacts in your TAM and meeting your ICP – but don’t stop there. The fact is data is not a commodity, and we can’t treat it as such. Do you need bed count data for hospitals?

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

Webbiquity

SEPTEMBER 26, 2023

Event Technology and Infrastructure SocialPoint SocialPoint produces trade show booth games (trivia, digital fish bowl, virtual prize wheel), social media walls, and audience response (for conducting live polls, interactive Q&A sessions, voting, and surveys) applications that promote user-generated content, increase attendee engagement, and provide (..)

Enterprise Management 63

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 63

InsightSquared

DECEMBER 28, 2017

Whether it’s a deal desk, RFP team or just technical support in most cases this falls under our team. Here are a few things sales operations can do to help the team hit their number this year and next: Be Available.

RFP 197

RFP Rules Organic Leads Process 197

SpotMe Blog

MAY 17, 2021

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? This article (and free RFP template) is everything you need to run a smooth and successful search for the right solution to suit your needs.

RFP 52

RFP Work Management Marketing Management Vendors 52

Biznology

MARCH 17, 2017

71% submit an RFP: RFP stands for a Request for Proposal. In addition to looking professional, an RFP also is an unspoken way of letting the venue know that you are likely asking for other RFPs, so they might quote more competitive rates.

RFP 130

RFP Tips Business Trade Show 130

Biznology

MARCH 22, 2018

It could bet that you haven’t really paid attention to either strategy, and just send out an RFP when a component gets long in the tooth. It could be that you tried to have a best-in-class strategy but that your components got bought up by sole source vendors. Whatever the reason, it makes it hard to execute when you don’t have a strategy.

Class 155

Class Work Management Marketing Management Marketing Strategy 155

Marketing Insider Group

JULY 1, 2020

Because our client engaged in a personal account-based sales and marketing approach, P&G went from cautioning that the company will most likely move to the larger, lower-cost national provider to awarding new e-com business without an RFP or bid process.

Ideal Customer Profiles 326

Ideal Customer Profiles Work Management Planning Paid Search Agency 326

Engagio

SEPTEMBER 7, 2022

The post RFP Template For ABM Platforms appeared first on Demandbase.

RFP 48

RFP Template Account Based Marketing ABM 48

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 101

Work Management RFP Marketing Management Marketing Proposals 101

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Address: 302 Inbound Ave.

Sample 101

Sample RFP Work Management Template 101

KoMarketing Associates

JANUARY 16, 2020

During an RFP, we are inevitably asked what makes us different from other agencies. We aren’t experts in everything and therefore, we don’t accept every RFP that comes in. One of the toughest things I had to learn as an account manager was that in most cases, it’s okay to say you don’t know. However, it is our job to find out.

Advertising Agencies 159

Advertising Agencies Paid Search Agency Ad Agencies SEO 159

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%.

Differentiation 216

Differentiation Enterprise Management Work Management Marketing Management 216

Customer Experience Matrix

NOVEMBER 15, 2011

19% of buyers do a formal needs assessment and Request for Proposal (RFP). Maybe some are just skipping the RFP, which isn't always needed. Software-as-a-Service makes it possible for marketers to purchase and deploy a marketing automation system without help from IT, but that doesn’t make it a good idea.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Martech

NOVEMBER 20, 2023

RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs). Set up demos with these vendors to make relevant comparisons.

Enterprise Management 110

Enterprise Management Marketing Management RFI RFP 110

Biznology

FEBRUARY 9, 2018

The best one we found, after an extensive RFP, is TopBraid EDG. And it will be able to generate graphs that help you visualize the data, and otherwise export the data in useful formats such as JASON-LD. When you have your environment set up, you’re ready to start building associations between keyword clusters and product families.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

xiQ

AUGUST 21, 2024

Whether it’s writing a proposal, responding to an RFP, or composing a personalized email, Gilroy can do it all in seconds. Whether it’s writing a proposal, responding to an RFP, or composing a personalized email, Gilroy can do it all in seconds.

Lead Ranking 126

Lead Ranking Lead Scoring RFP B2B Thought Leadership 126

Square 2 Marketing

OCTOBER 20, 2020

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

Demand Generation Agencies 97

Demand Generation Agencies Advertising Agencies Paid Search Agency RFP 97

Martech

MAY 24, 2024

Running an RFP without help Charge : Obstruction. However, creating a workable RFP that reflects your tech needs, data and employee resources, present situation, and growth potential can take you away from the business of getting email done. Use them to indicate trends. What should you use instead? Sentence : A new ESP you hate.

RFP 122

RFP Deliverability Blast Campaigns Budget Programs 122

InsightSquared

MAY 22, 2019

In one of my deals, I had 17 people dedicated to winning the RFP for 6 months! In competing for 5-10 year outsourcing agreements worth up to $2B, we applied dedicated bid teams to securing selection.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

Webbiquity

DECEMBER 19, 2017

” — 2018 Trends: B2B Marketing , Edelman. More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Biznology

JUNE 3, 2020

Technology accelerated the change, with databases, email, social networks, digital advertising, online RFP price bid systems, all dramatically impacting the nature of customer engagement—and increasing the importance of marketing and IT. Marketing is no longer just about advertising, brand and leads.

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Marketing Craftmanship

JANUARY 5, 2020

Before reaching out to you or sending an RFP, prospects will determine whether your firm is a “safe choice” based on the same method they use to select a restaurant, a movie or golf course. They’ll form an opinion based on publicly available information they find online.

RFP 165

RFP Thought Leadership Opinions Validation 165

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Don’t hesitate to ask for a demonstration of the specific capabilities that you have identified in your RFI/RFP. Import and segment data.

Marketing Automation Services 114

Marketing Automation Services Marketing Management Vendors Marketing Automation 114