Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O. MORE
Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate? MORE
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. MORE
Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase. MORE
At the start of the campaign, we saw a low clickthrough rate, which told me that we were reaching the audience too far along in the decision-making process. In my opinion, content marketing’s most misunderstood metric is bounce rate. MORE
Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. The clearer you can be, the more likely you are to get clickthroughs to your URL. Headlines with higher clickthrough rates tend to. Tweeting is easy. MORE
It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. Everyone wants to be data-driven these days, so A/B testing is all the rage. MORE
After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. MORE
Include too many pictures, and your clickthrough rate may decrease. From the subject line to the closing, there's a science to writing the perfect email. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone. MORE
Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times. MORE
This campaign generated more than triple the clickthrough of industry standard benchmarks. Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. MORE
Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. MORE
Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. MORE
In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case. MORE
The homepage as any entrance page acts as a filter, and changing it does not only linearly affect clickthroughs to the rest of the funnel, but can affect the quality of visitors that click through — in other words, the segments. MORE
Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates. Open and clickthroughs were some of the best I've ever seen. MORE
Among their findings about successful advertisements on LinkedIn: Posts containing a statistic achieved a 37% higher clickthrough rate. If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. MORE
And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. MORE
The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Tweet Providing relevant and valuable content in webinars is key to a successful strategy. MORE
Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now? MORE
Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. clickthrough rates, respectively. MORE
The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. MORE
The simple icons and easy-to-digest fonts of the data visualizations blend with a snappy caption and a backlink to Google’s site, generating valuable returns to the content creator in the form of clickthrough traffic. MORE
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. MORE
One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers. MORE
It could be a comment on a blog or Facebook post, or a clickthrough to your website or app. Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. MORE
Personalized emails improve clickthrough rates by 14% and conversion rates by 10% ( Tweet This Stat ). Emails with social sharing buttons have a 115% higher clickthrough rate than those without ( Tweet This Stat ). MORE
Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. MORE
Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. MORE
I will be the first to admit that I have been very skeptical about "setting my content free" (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading. But after much deliberation and hearing it MORE
Our open and clickthrough rates are optimized -- or so we thought. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet. MORE
Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. MORE
Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it. Video content is no longer an option: It's a necessary component of any successful marketing strategy. MORE
Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. MORE
No matter how smooth their strategy or competent their clickthroughs, any content marketing agency performs best when client and agency share strong personal ties. Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. We all think about success metrics. Almost every day. We think about how can we make our clients successful. How can we deliver a successful. content marketing strategy. MORE
Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. MORE
High Clickthrough Rates : Outbrain clickthrough. Brainshark: Online and Mobile Video Presentation Tool. Normal. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. personal. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. MORE
Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. There are many types of website conversions. MORE
Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. You may see some of those words being used with some regularity despite the reduction in clickthrough rate. It’s hard to overstate the value of a good title or headline. MORE
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions. MORE
Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA. MORE
Suppose our desired outcome is more clickthroughs. We want to identify the email variation that generates better clickthrough rates using a small list, so that we can use the winner for a bigger campaign down the line. MORE
According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.) MORE
Clickthrough Related Topics 
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.
Tomorrow People
JANUARY 28, 2012
The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet.
B2B Lead Generation
FEBRUARY 23, 2015
Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA.
Reachforce
JANUARY 12, 2010
I will be the first to admit that I have been very skeptical about "setting my content free" (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading. But after much deliberation and hearing it
Biznology
FEBRUARY 16, 2017
According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.)
Hubspot
SEPTEMBER 24, 2015
Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate?
Hubspot
SEPTEMBER 7, 2015
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions.
Biznology
JUNE 1, 2017
Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.
Hubspot
APRIL 6, 2015
Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O.
Hubspot
OCTOBER 11, 2013
After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates.
Lead Liaison
DECEMBER 14, 2016
Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track.
Biznology
MAY 21, 2014
Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.
Biznology
DECEMBER 5, 2011
Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase.
NuSpark
AUGUST 12, 2018
Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. There are many types of website conversions.
Modern Marketing
MAY 19, 2015
Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times.
ScribbleLive
APRIL 19, 2018
It could be a comment on a blog or Facebook post, or a clickthrough to your website or app. Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative.
Hubspot
FEBRUARY 23, 2017
Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it. Video content is no longer an option: It's a necessary component of any successful marketing strategy.
Reachforce
JUNE 27, 2012
The homepage as any entrance page acts as a filter, and changing it does not only linearly affect clickthroughs to the rest of the funnel, but can affect the quality of visitors that click through — in other words, the segments.
Biznology
JUNE 18, 2018
It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. Everyone wants to be data-driven these days, so A/B testing is all the rage.
Biznology
MAY 7, 2018
This campaign generated more than triple the clickthrough of industry standard benchmarks. Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate.
Tomorrow People
MARCH 22, 2018
Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is.
B2B Lead Generation
APRIL 14, 2014
The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Tweet Providing relevant and valuable content in webinars is key to a successful strategy.
Biznology
AUGUST 8, 2018
One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers.
LeadSloth
FEBRUARY 20, 2012
Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now?
Webbiquity
MARCH 27, 2018
Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.
LEADership
MAY 22, 2015
Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. You may see some of those words being used with some regularity despite the reduction in clickthrough rate. It’s hard to overstate the value of a good title or headline.
Contently
MARCH 20, 2018
At the start of the campaign, we saw a low clickthrough rate, which told me that we were reaching the audience too far along in the decision-making process. In my opinion, content marketing’s most misunderstood metric is bounce rate.
Tomorrow People
NOVEMBER 28, 2017
No matter how smooth their strategy or competent their clickthroughs, any content marketing agency performs best when client and agency share strong personal ties. Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. We all think about success metrics. Almost every day. We think about how can we make our clients successful. How can we deliver a successful. content marketing strategy.
Hubspot
FEBRUARY 27, 2017
Among their findings about successful advertisements on LinkedIn: Posts containing a statistic achieved a 37% higher clickthrough rate. If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way.
Hubspot
DECEMBER 8, 2016
Include too many pictures, and your clickthrough rate may decrease. From the subject line to the closing, there's a science to writing the perfect email. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone.
Hubspot
NOVEMBER 29, 2015
Our open and clickthrough rates are optimized -- or so we thought. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet.
Anything Goes Marketing
OCTOBER 11, 2006
Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates. Open and clickthroughs were some of the best I've ever seen.
Hubspot
APRIL 19, 2014
Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.
Hubspot
JUNE 8, 2017
Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. clickthrough rates, respectively.
ScribbleLive
OCTOBER 8, 2015
The simple icons and easy-to-digest fonts of the data visualizations blend with a snappy caption and a backlink to Google’s site, generating valuable returns to the content creator in the form of clickthrough traffic.
Hubspot
JUNE 26, 2014
In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case.
Ambal's Amusings
MARCH 27, 2012
High Clickthrough Rates : Outbrain clickthrough. Brainshark: Online and Mobile Video Presentation Tool. Normal. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. personal. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>.
Marketing Action
OCTOBER 8, 2014
Suppose our desired outcome is more clickthroughs. We want to identify the email variation that generates better clickthrough rates using a small list, so that we can use the winner for a bigger campaign down the line.
Hubspot
MAY 15, 2014
Personalized emails improve clickthrough rates by 14% and conversion rates by 10% ( Tweet This Stat ). Emails with social sharing buttons have a 115% higher clickthrough rate than those without ( Tweet This Stat ).
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