Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.

How to Increase Your Clickthroughs on Twitter

Tomorrow People

The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA.

Set Your Content Free for More Clickthroughs

Reachforce

I will be the first to admit that I have been very skeptical about "setting my content free" (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading. But after much deliberation and hearing it

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. The clearer you can be, the more likely you are to get clickthroughs to your URL. Headlines with higher clickthrough rates tend to. Tweeting is easy.

How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]

Hubspot

Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate?

Better built than bought – how to build your email marketing list

Biznology

According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.)

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How to Make Your Content Convert

Biznology

Test placing a single, simple call-to-action after each set of benefit statements to increase clickthrough and conversion. How much content have you created and curated for your business in the past twelve months?

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions.

The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

Hubspot

Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O.

How do you migrate to a new site search engine?

Biznology

Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.

Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates.

3 Ways Intent Data Maximizes Digital Ad Performance

Aberdeen

According to a study from Wordstream , the average clickthrough rate for display ads is just 0.46%. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates. You don’t just want to maximize clickthrough rates.

How To Increase Your Click-Through Rate

Lead Liaison

Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track.

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Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

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Compare your AdWords account to others–for free

Biznology

Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase.

The Statistical Proof: How Video Increases Leads & Sales

NuSpark

Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. There are many types of website conversions.

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

Modern Marketing

Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times.

The Perils of Poor Content Engagement

ScribbleLive

It could be a comment on a blog or Facebook post, or a clickthrough to your website or app. Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative.

7 Ways SMBs Can Tell If They’ve Partnered With The Right PPC Firm

Hatchbuck

Clickthrough rate. If you’re paying for clicks, then it makes sense that your clickthrough rate would be a pretty telling metric in terms of how your ads are performing. If you have concerns about your clickthrough rate, go back to the drawing board with your firm. Pay-per-click ads are a great way to drive more awareness for your brand and more traffic to your site.

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How to Write Effective Email Subject Lines

FMG Suite

Clickthrough rate is the number of people who actually click on a link within an email. . To give you a yardstick, those in the financial services profession achieve, on average, a 20.47% open rate and a clickthrough rate of 2.59% in their email marketing. . 269 Billion.

Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines

LEADership

Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. You may see some of those words being used with some regularity despite the reduction in clickthrough rate. It’s hard to overstate the value of a good title or headline.

Faux Video: A Fallback for Video in Email

Litmus

However, if a clickthrough is applied in your email, the link will launch the browser on tap and the subscriber will never see the video. Without a clickthrough, the GIF will play as expected. A long-press will reveal the GIF with or without a clickthrough.

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How to make outstanding video thumbnails

Biznology

It’s well-known that video links in email and social media increase opens and clickthroughs. Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on your video.

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Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation

The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Tweet Providing relevant and valuable content in webinars is key to a successful strategy.

Choosing the Right Homepage Metrics

Reachforce

The homepage as any entrance page acts as a filter, and changing it does not only linearly affect clickthroughs to the rest of the funnel, but can affect the quality of visitors that click through — in other words, the segments.

Creating Killer Display Ads

Triblio

On average, clickthrough rates are less than 1%. With low clickthroughs, you won’t be directly driving leads, but expect to see a lift in response rates across your other channels, from organic search to web engagement and SDR outreach.

How do you know how long to A/B test your website changes?

Biznology

It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. Everyone wants to be data-driven these days, so A/B testing is all the rage.

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10 Things Every Email Marketer Can Relate To

Webbiquity

3) Every time your email’s clickthrough rate is higher than your benchmark. By Niti Shah. Sometimes, it can be rough to be an email marketer.

One differentiator per video. A format that’s about to take off.

Biznology

This campaign generated more than triple the clickthrough of industry standard benchmarks. Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate.

How to Craft a Winning Content Strategy

Modern Marketing

Clickthrough rates. A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience.

What Consumers Really Want From Your Video Content [Infographic]

Hubspot

Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it. Video content is no longer an option: It's a necessary component of any successful marketing strategy.

Lead Nurturing for Software Trials

LeadSloth

Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now?