Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.

How to Increase Your Clickthroughs on Twitter

Tomorrow People

The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA.

Set Your Content Free for More Clickthroughs

Reachforce

I will be the first to admit that I have been very skeptical about "setting my content free" (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading. But after much deliberation and hearing it

Better built than bought – how to build your email marketing list

Biznology

According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.)

List 178

How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]

Hubspot

Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate?

How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions.

How do you migrate to a new site search engine?

Biznology

Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.

The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

Hubspot

Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O.

Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates.

How To Increase Your Click-Through Rate

Lead Liaison

Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track.

Click 106

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

PPC 89

Compare your AdWords account to others–for free

Biznology

Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase.

The Statistical Proof: How Video Increases Leads & Sales

NuSpark

Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. There are many types of website conversions.

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

Modern Marketing

Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times.

The Perils of Poor Content Engagement

ScribbleLive

It could be a comment on a blog or Facebook post, or a clickthrough to your website or app. Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative.

What Consumers Really Want From Your Video Content [Infographic]

Hubspot

Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it. Video content is no longer an option: It's a necessary component of any successful marketing strategy.

Choosing the Right Homepage Metrics

Reachforce

The homepage as any entrance page acts as a filter, and changing it does not only linearly affect clickthroughs to the rest of the funnel, but can affect the quality of visitors that click through — in other words, the segments.

How do you know how long to A/B test your website changes?

Biznology

It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. Everyone wants to be data-driven these days, so A/B testing is all the rage.

A/B 157

One differentiator per video. A format that’s about to take off.

Biznology

This campaign generated more than triple the clickthrough of industry standard benchmarks. Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate.

How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is.

Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation

The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Tweet Providing relevant and valuable content in webinars is key to a successful strategy.

Why are marketers afraid of data?

Biznology

One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers.

Lead Nurturing for Software Trials

LeadSloth

Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now?

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.

Stats 234

Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines

LEADership

Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. You may see some of those words being used with some regularity despite the reduction in clickthrough rate. It’s hard to overstate the value of a good title or headline.

CTR 43

Does Bounce Rate Really Matter in Content Marketing?

Contently

At the start of the campaign, we saw a low clickthrough rate, which told me that we were reaching the audience too far along in the decision-making process. In my opinion, content marketing’s most misunderstood metric is bounce rate.

Rate 171

War and peace — managing the agency-client content marketing relationship

Tomorrow People

No matter how smooth their strategy or competent their clickthroughs, any content marketing agency performs best when client and agency share strong personal ties. Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. We all think about success metrics. Almost every day. We think about how can we make our clients successful. How can we deliver a successful. content marketing strategy.

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

Among their findings about successful advertisements on LinkedIn: Posts containing a statistic achieved a 37% higher clickthrough rate. If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way.

How to Write the Perfect Marketing Email [Free Ebook]

Hubspot

Include too many pictures, and your clickthrough rate may decrease. From the subject line to the closing, there's a science to writing the perfect email. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone.

The Best Times to Send Business Emails This Holiday Season [New Data]

Hubspot

Our open and clickthrough rates are optimized -- or so we thought. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet.

Email Marketing 101: Tips and Best Practices

Anything Goes Marketing

Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates. Open and clickthroughs were some of the best I've ever seen.

The Definition of Quality Score [In Under 100 Words]

Hubspot

Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.

CPC 48

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. clickthrough rates, respectively.

5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

The simple icons and easy-to-digest fonts of the data visualizations blend with a snappy caption and a backlink to Google’s site, generating valuable returns to the content creator in the form of clickthrough traffic.

Google Removes Authorship Photos and Google+ Circle Counts From Search Results

Hubspot

In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case.

Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

High Clickthrough Rates : Outbrain clickthrough. Brainshark: Online and Mobile Video Presentation Tool. Normal. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. personal. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>.

Tools 130

Which Version Won? Understanding Confidence Level in Email A/B testing

Marketing Action

Suppose our desired outcome is more clickthroughs. We want to identify the email variation that generates better clickthrough rates using a small list, so that we can use the winner for a bigger campaign down the line.

A/B 76

10 Ways to Optimize Your Emails for Better Engagement [Infographic]

Hubspot

Personalized emails improve clickthrough rates by 14% and conversion rates by 10% ( Tweet This Stat ). Emails with social sharing buttons have a 115% higher clickthrough rate than those without ( Tweet This Stat ).

Stats 57