Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O. MORE
Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types. MORE
Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate? MORE
May it 10X your clickthrough rates, 10X your ROI… even 10X your office happiness. Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer. I mean, if you’ve only got an 8% chance of actually sticking with a resolution, why bother? MORE
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. MORE
Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase. MORE
At the start of the campaign, we saw a low clickthrough rate, which told me that we were reaching the audience too far along in the decision-making process. In my opinion, content marketing’s most misunderstood metric is bounce rate. MORE
Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. The clearer you can be, the more likely you are to get clickthroughs to your URL. Headlines with higher clickthrough rates tend to. Tweeting is easy. MORE
After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. MORE
Include too many pictures, and your clickthrough rate may decrease. From the subject line to the closing, there's a science to writing the perfect email. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone. MORE
Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times. MORE
Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. MORE
Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. MORE
In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case. MORE
The homepage as any entrance page acts as a filter, and changing it does not only linearly affect clickthroughs to the rest of the funnel, but can affect the quality of visitors that click through — in other words, the segments. MORE
For example, if you tested two variations of an email and chose leads as your primary metric, don’t get caught up on open rate or clickthrough rate. MORE
Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates. Open and clickthroughs were some of the best I've ever seen. MORE
Among their findings about successful advertisements on LinkedIn: Posts containing a statistic achieved a 37% higher clickthrough rate. If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. MORE
Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. Ever watched a big SEO update roll out? MORE
And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. MORE
Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now? MORE
Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. clickthrough rates, respectively. MORE
The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. MORE
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. MORE
The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). MORE
It could be a comment on a blog or Facebook post, or a clickthrough to your website or app. Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. MORE
Personalized emails improve clickthrough rates by 14% and conversion rates by 10% ( Tweet This Stat ). Emails with social sharing buttons have a 115% higher clickthrough rate than those without ( Tweet This Stat ). MORE
Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. MORE
Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. MORE
HTML emails reduce clickthrough rates. To better understand the impact of plain-text vs. HTML emails, we looked at the effect on the click rate (clicks/delivered) which is influenced by open rates, and clickthrough rates (clicks/opens) which isolate clicks from the variable of opens. MORE
I will be the first to admit that I have been very skeptical about "setting my content free" (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading. But after much deliberation and hearing it MORE
Our open and clickthrough rates are optimized -- or so we thought. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet. MORE
Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. MORE
Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it. Video content is no longer an option: It's a necessary component of any successful marketing strategy. MORE
Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. MORE
Quick Sprout''s infographic also offers tips for optimizing your Pinterest marketing presence to generate more clickthroughs and engagement with your pins. Pinterest is one of the most popular social networks around -- but can you really make money from it? MORE
No matter how smooth their strategy or competent their clickthroughs, any content marketing agency performs best when client and agency share strong personal ties. Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. We all think about success metrics. Almost every day. We think about how can we make our clients successful. How can we deliver a successful. content marketing strategy. MORE
Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. MORE
The solution: Track Story clickthrough rates to analyze how viewers like your Snaps. Story clickthrough rate change. So for example, if your first Snap earned 100 views, and your final Snap only earned 80 views, your clickthrough rate declined by 20%. MORE
Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. You may see some of those words being used with some regularity despite the reduction in clickthrough rate. It’s hard to overstate the value of a good title or headline. MORE
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions. MORE
Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA. MORE
According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.) MORE
Clickthrough Related Topics 
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.
Tomorrow People
JANUARY 28, 2012
The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet.
Hubspot
MARCH 19, 2015
Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. The clearer you can be, the more likely you are to get clickthroughs to your URL. Headlines with higher clickthrough rates tend to. Tweeting is easy.
B2B Lead Generation Blog
FEBRUARY 23, 2015
Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA.
Hubspot
SEPTEMBER 24, 2015
Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate?
Hubspot
SEPTEMBER 7, 2015
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions.
Hubspot
APRIL 6, 2015
Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O.
Biznology
FEBRUARY 16, 2017
According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.)
Hubspot
OCTOBER 11, 2013
After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates.
Biznology
JUNE 1, 2017
Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.
Lead Liaison
DECEMBER 14, 2016
Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track.
Biznology
MAY 21, 2014
Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.
Biznology
DECEMBER 5, 2011
Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase.
Hubspot
FEBRUARY 23, 2017
Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it. Video content is no longer an option: It's a necessary component of any successful marketing strategy.
ScribbleLive
APRIL 19, 2018
It could be a comment on a blog or Facebook post, or a clickthrough to your website or app. Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative.
Modern Marketing
MAY 19, 2015
Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times.
Hubspot
FEBRUARY 27, 2017
Among their findings about successful advertisements on LinkedIn: Posts containing a statistic achieved a 37% higher clickthrough rate. If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way.
Webbiquity
MARCH 27, 2018
Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.
Reachforce
JUNE 27, 2012
The homepage as any entrance page acts as a filter, and changing it does not only linearly affect clickthroughs to the rest of the funnel, but can affect the quality of visitors that click through — in other words, the segments.
Hubspot
DECEMBER 8, 2016
Include too many pictures, and your clickthrough rate may decrease. From the subject line to the closing, there's a science to writing the perfect email. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone.
Hubspot
NOVEMBER 29, 2015
Our open and clickthrough rates are optimized -- or so we thought. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet.
LeadSloth
FEBRUARY 20, 2012
Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now?
Hubspot
JUNE 8, 2017
Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. clickthrough rates, respectively.
Tomorrow People
MARCH 22, 2018
Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is.
Hubspot
APRIL 19, 2014
Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.
LEADership
MAY 22, 2015
Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. You may see some of those words being used with some regularity despite the reduction in clickthrough rate. It’s hard to overstate the value of a good title or headline.
Hubspot
JUNE 26, 2014
In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case.
Tomorrow People
NOVEMBER 28, 2017
No matter how smooth their strategy or competent their clickthroughs, any content marketing agency performs best when client and agency share strong personal ties. Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. We all think about success metrics. Almost every day. We think about how can we make our clients successful. How can we deliver a successful. content marketing strategy.
Hubspot
FEBRUARY 26, 2018
For example, if you tested two variations of an email and chose leads as your primary metric, don’t get caught up on open rate or clickthrough rate.
Hubspot
JANUARY 28, 2014
Quick Sprout''s infographic also offers tips for optimizing your Pinterest marketing presence to generate more clickthroughs and engagement with your pins. Pinterest is one of the most popular social networks around -- but can you really make money from it?
Hubspot
MAY 15, 2014
Personalized emails improve clickthrough rates by 14% and conversion rates by 10% ( Tweet This Stat ). Emails with social sharing buttons have a 115% higher clickthrough rate than those without ( Tweet This Stat ).
Hubspot
MAY 4, 2017
The solution: Track Story clickthrough rates to analyze how viewers like your Snaps. Story clickthrough rate change. So for example, if your first Snap earned 100 views, and your final Snap only earned 80 views, your clickthrough rate declined by 20%.
Hubspot
JULY 27, 2015
HTML emails reduce clickthrough rates. To better understand the impact of plain-text vs. HTML emails, we looked at the effect on the click rate (clicks/delivered) which is influenced by open rates, and clickthrough rates (clicks/opens) which isolate clicks from the variable of opens.
Anything Goes Marketing
OCTOBER 11, 2006
Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates. Open and clickthroughs were some of the best I've ever seen.
Act-On
JANUARY 4, 2016
May it 10X your clickthrough rates, 10X your ROI… even 10X your office happiness. Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer. I mean, if you’ve only got an 8% chance of actually sticking with a resolution, why bother?
Act-On
DECEMBER 28, 2015
Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. Ever watched a big SEO update roll out?
Hubspot
APRIL 12, 2016
The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR).
Contently
MARCH 20, 2018
At the start of the campaign, we saw a low clickthrough rate, which told me that we were reaching the audience too far along in the decision-making process. In my opinion, content marketing’s most misunderstood metric is bounce rate.
Hubspot
DECEMBER 14, 2015
Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
67 
Let's personalize your content