Lead Liaison

JULY 12, 2016

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Measuring the clickthrough rate allows you to see who engaged with an ad or call to action (CTA) in an email campaign – indicating that they were interested. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation.

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Clickthrough CTR Rate Marketing Automation 58

B2B Lead Generation

FEBRUARY 23, 2015

Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA. There can be fear when adding a second CTA that you will lose clickthrough or leads, but you won’t know if you don’t test. The second CTA did not diminish clickthrough to the contact form page.

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Clickthrough A/B Test Lead Capture 232

Lead Liaison

JULY 12, 2016

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Measuring the clickthrough rate allows you to see who engaged with an ad or call to action (CTA) in an email campaign – indicating that they were interested. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation.

Clickthrough 48

Clickthrough CTR Rate Marketing Automation 48

Evergage

OCTOBER 15, 2019

When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver personalized web experiences, additional personalized email [ ] Demand Gen and ABM conversion rate optimization demand gen best practices email marketing Evergage update SaaS/Technology

Clickthrough 40

Clickthrough Profiling Personalization Websites 40

Biznology

SEPTEMBER 14, 2020

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. These aren’t quite as useful as revenue and profitability metrics, but are far more valuable than process metrics like clickthrough rates.

Open Rate 104

Open Rate Clickthrough Effective Effectiveness 104

Tomorrow People

JANUARY 28, 2012

The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Frequency of tweets. Keywords used. Thank you, Dan Zarrella. Amazing post, yet again

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Clickthrough Twitter Frequency Keyword 189

Hubspot

SEPTEMBER 24, 2015

Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns. But then we return to our own inbox. We’re sending emails to individuals instead of large lists, and suddenly we lose all that insight.

Clickthrough 54

Clickthrough Proposal Rate Open Rate 54

Hubspot

APRIL 6, 2015

Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O. I''m talking something a little more. client-facing. Let me quickly give you some context here.

Clickthrough 54

Clickthrough Inbound Marketing Email Email Campaign 54

Hubspot

MARCH 19, 2015

Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. The clearer you can be, the more likely you are to get clickthroughs to your URL. One Twitter researcher was able to gain an 18% clickthrough rate simply by using compelling headlines. In studies that I’ve conducted, a single headline word change produced a 46% improvement in clickthroughs. Headlines with higher clickthrough rates tend to.

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Clickthrough Rate CTR Twitter 61

Hubspot

OCTOBER 11, 2013

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. Personalizing emails is more than customizing the first sentence to include the recipient''s first name. True, valuable personalizations cater every marketing message to the right person at the right time.

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Clickthrough Persona Rate Target 56

Biznology

NOVEMBER 15, 2018

Test placing a single, simple call-to-action after each set of benefit statements to increase clickthrough and conversion. How much content have you created and curated for your business in the past twelve months?

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Clickthrough Conversion Rate Rate Content 127

Biznology

FEBRUARY 16, 2017

According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.) Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now?

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List CAN-SPAM Spam Email 138

Biznology

JUNE 1, 2017

Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. Try explaining that to the boss.

Search Engine 118

Search Engine Sites Search Clickthrough 118

Hubspot

SEPTEMBER 7, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. Needless to say, this change in behavior has upped the importance of ensuring that your email communications are optimized to the fullest.

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Clickthrough Agency Impression Hubspot 59

Biznology

MAY 21, 2014

Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

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PPC Search Clickthrough Tips 131

Lead Liaison

DECEMBER 14, 2016

Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more people into the purchase funnel and get more sales. Fortunately, it is relatively simple to boost your CTR. Test Your CTAs.

Click 81

Click Rate CTR Clickthrough 81

Aberdeen HCM Essentials

JUNE 4, 2019

According to a study from Wordstream , the average clickthrough rate for display ads is just 0.46%. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates. When you’re able to run display ads in the right context for target accounts (meaning at a time when they’re looking to buy), you can maximize clickthrough and conversion rates. You don’t just want to maximize clickthrough rates.

Intent 40

Intent Ads Clickthrough Keyword 40

Biznology

DECEMBER 5, 2011

Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase. Have you ever asked yourself whether you paid search program is all that it can be?

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Adwords Clickthrough PPC Impression 112

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. At HubSpot, we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot." One analysis found that linking a phrase with about 7-10 words is best for boosting clickthrough rate.

Clickthrough 48

Clickthrough Rate Email Spam 48

Marketing Insider Group

SEPTEMBER 3, 2020

They are not in your database, which means you can expect a lower clickthrough rate. But, do keep in mind, it’s not all about clickthrough when raising awareness. Are you getting started with retargeting ads? Perhaps you’ve heard of them, understand the basics, and want to learn more.

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Clickthrough Demand Generation Campaign Ads 255

ConvertKit

AUGUST 28, 2020

Improve clickthrough rate. Improve clickthrough rate. Your clickthrough rate is a measure of how many people are clicking on your video, of the people who see your video in their feed, search results or elsewhere. But how do you increase your clickthrough rate? Jump ahead.

View 70

View Youtube Clickthrough Keyword 70

Modern Marketing

MAY 19, 2015

Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times. Even though driving sales wasn’t the primary goal, the post-purchase series significantly exceeded open, clickthrough and responder averages.

Creative 214

Creative Experience Clickthrough Trigger 214

NuSpark

AUGUST 12, 2018

Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. There are many types of website conversions.

Statistics 141

Statistics Video Clickthrough Landing Page 141

ClickZ

AUGUST 27, 2020

Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email.

Clickthrough 91

Clickthrough Opt-in Permission Response Rate 91

Marketing Insider Group

AUGUST 26, 2020

Also, include all the factors that impact conversions, such as your content’s traffic, clickthrough and bounce rates, social and email shares, and its ranking in search results.

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Measurement ROI Content Marketing Content 283

Hubspot

APRIL 19, 2014

Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.

Words 66

Words Clickthrough CPC Cost Per Click 66

LeadSloth

FEBRUARY 20, 2012

Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. Regardless of the formatting, you always want to include a button and link for the call-to-action, because that’s how you will measure the email’s effectiveness (using the clickthrough rate). This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now?

Lead Nurturing 171

Lead Nurturing Software Auto Responder Leads 171

Hatchbuck

AUGUST 1, 2019

Clickthrough rate. If you’re paying for clicks, then it makes sense that your clickthrough rate would be a pretty telling metric in terms of how your ads are performing. If you have concerns about your clickthrough rate, go back to the drawing board with your firm. Pay-per-click ads are a great way to drive more awareness for your brand and more traffic to your site.

PPC 69

PPC Clickthrough Ads Cost Per Click 69

Modern Marketing

APRIL 20, 2020

However, because those same messages had few or no calls-to-action, clickthrough rates were depressed during the latter half of March. The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children.

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Behavior Email Frequency Consulting 253

Biznology

JUNE 18, 2018

It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. Everyone wants to be data-driven these days, so A/B testing is all the rage.

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A/B Test Websites Custom Publishing 163

Bound360

AUGUST 30, 2019

They found that while the racing interest group was the largest audience, the outdoors group engaged best with the personalized content, with an 18% clickthrough rate on the outdoors articles. In addition to improving clickthrough rates, the personalized sections helped keep visitors on the site. One of the most common struggles for a destination is how to appeal to visitors with wildly different interests.

Clickthrough 40

Clickthrough Persona Sites Target 40

Modern Marketing

OCTOBER 29, 2014

An article that’s in tune with flavour-of-the-month marketing, or even disputing it in a principled way, might be worth every clickthrough and conversion on your target this week. Your CEO is far more likely to put his name to your article if you can estimate its clickthrough rate among his key constituencies. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right.

Content Marketing 209

Content Marketing Clickthrough Emarketing Blasts 209

Litmus

AUGUST 24, 2020

Having insights into things like clickthrough rate, unsubscribe and bounce rates, and even email shares or forwards can help inform future strategies on changes to templates. In our 2019 State of Email report, you told us that…you’re busy.

Efficiency 84

Efficiency Clickthrough Bandwidth Template 84

Metadata

SEPTEMBER 14, 2020

In early days, we looked at engagement and clickthrough rates, and didn’t pay attention to who made it through the funnel. In this episode of By Marketers For Marketers, Jason and Lauren Goldstein, CRO and Principal at Annuitas, talk through the history of ABM.

Demand 63

Demand Clickthrough Attitudes Barriers 63

Liveintent

MARCH 6, 2018

Encouraging clickthroughs. The clickthrough rate is still (sad to say?) Machines avoid biases that people may have, and will test anything to see if it’s the best method of generating clickthroughs from a desired target audience. AI can also home in on target audiences and constantly adjust for a marketer’s goals – be that scale, targeting, reach, device type, context or, as above, clickthrough rate, as well as some clever combinations.

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Clickthrough Multivariate Exchange Ecommerce 53

Sprout Social

JUNE 19, 2016

For some, visitor retargeting increased clickthrough rates by 3x. For others, lookalike targeting increased clickthrough rates as much as 63% and boosted reach up to 30x. Social marketers understand that data is power. That’s why, when Pinterest beefed up its targeting tools earlier this week, we noticed. Meanwhile, Brooke B.

Clickthrough 53

Clickthrough Target Tools Ads 53

Liveintent

DECEMBER 18, 2019

LiveIntent found that clickthrough rates (CTR) for email ads is 3x higher on phones than on desktops. Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing.

Clickthrough 80

Clickthrough CTR Ads Aging 80