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Recognizing Website Visitors from Email Clickthroughs
Evergage
OCTOBER 15, 2019
When you send an email to a prospect, you know who that person is (or at least you know his email address).
Clickthrough Related Topics 
How to Increase Your Clickthroughs on Twitter
Tomorrow People
JANUARY 28, 2012
The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet.
Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.
A/B Testing: How adding a second CTA increased clickthrough 291%
B2B Lead Generation
FEBRUARY 23, 2015
Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA.
Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.
Set Your Content Free for More Clickthroughs
Reachforce
JANUARY 12, 2010
I will be the first to admit that I have been very skeptical about "setting my content free" (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading. But after much deliberation and hearing it
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How to Improve Your Email Clickthrough Rate [Video]
Hubspot
JULY 2, 2014
And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers.
How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]
Hubspot
SEPTEMBER 24, 2015
Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate?
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
Hubspot
JUNE 21, 2016
Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.
How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]
Hubspot
SEPTEMBER 7, 2015
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions.
The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
Hubspot
APRIL 6, 2015
Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O.
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Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]
Hubspot
OCTOBER 11, 2013
After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates.
Better built than bought – how to build your email marketing list
Biznology
FEBRUARY 16, 2017
According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.)
How to Make Your Content Convert
Biznology
NOVEMBER 15, 2018
Test placing a single, simple call-to-action after each set of benefit statements to increase clickthrough and conversion. How much content have you created and curated for your business in the past twelve months?
How do you migrate to a new site search engine?
Biznology
JUNE 1, 2017
Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.
3 Ways Intent Data Maximizes Digital Ad Performance
Aberdeen
JUNE 4, 2019
According to a study from Wordstream , the average clickthrough rate for display ads is just 0.46%. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates. You don’t just want to maximize clickthrough rates.
How To Increase Your Click-Through Rate
Lead Liaison
DECEMBER 14, 2016
Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track.
Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
Biznology
MAY 21, 2014
Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.
Compare your AdWords account to others–for free
Biznology
DECEMBER 5, 2011
Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase.
The Statistical Proof: How Video Increases Leads & Sales
NuSpark
AUGUST 12, 2018
Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. There are many types of website conversions.
OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains
Modern Marketing
MAY 19, 2015
Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times.
How Mooresville Kept Visitors on Site Using Persona Based Targeting
Bound360
AUGUST 30, 2019
They found that while the racing interest group was the largest audience, the outdoors group engaged best with the personalized content, with an 18% clickthrough rate on the outdoors articles.
Lead Qualification: Webinar marketing strategy boosts conversion 500%
B2B Lead Generation
APRIL 14, 2014
The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Tweet Providing relevant and valuable content in webinars is key to a successful strategy.
Choosing the Right Homepage Metrics
Reachforce
JUNE 27, 2012
The homepage as any entrance page acts as a filter, and changing it does not only linearly affect clickthroughs to the rest of the funnel, but can affect the quality of visitors that click through — in other words, the segments.
The Perils of Poor Content Engagement
ScribbleLive
APRIL 19, 2018
It could be a comment on a blog or Facebook post, or a clickthrough to your website or app. Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative.
What Consumers Really Want From Your Video Content [Infographic]
Hubspot
FEBRUARY 23, 2017
Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it. Video content is no longer an option: It's a necessary component of any successful marketing strategy.
Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
LEADership
MAY 22, 2015
Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. You may see some of those words being used with some regularity despite the reduction in clickthrough rate. It’s hard to overstate the value of a good title or headline.
7 Ways SMBs Can Tell If They’ve Partnered With The Right PPC Firm
Hatchbuck
AUGUST 1, 2019
Clickthrough rate. If you’re paying for clicks, then it makes sense that your clickthrough rate would be a pretty telling metric in terms of how your ads are performing. If you have concerns about your clickthrough rate, go back to the drawing board with your firm. Pay-per-click ads are a great way to drive more awareness for your brand and more traffic to your site.
Faux Video: A Fallback for Video in Email
Litmus
MARCH 15, 2019
However, if a clickthrough is applied in your email, the link will launch the browser on tap and the subscriber will never see the video. Without a clickthrough, the GIF will play as expected. A long-press will reveal the GIF with or without a clickthrough.
How to make outstanding video thumbnails
Biznology
JUNE 3, 2019
It’s well-known that video links in email and social media increase opens and clickthroughs. Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on your video.
The Definition of Quality Score [In Under 100 Words]
Hubspot
APRIL 19, 2014
Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.
How to Write Effective Email Subject Lines
FMG Suite
JULY 18, 2019
Clickthrough rate is the number of people who actually click on a link within an email. . To give you a yardstick, those in the financial services profession achieve, on average, a 20.47% open rate and a clickthrough rate of 2.59% in their email marketing. . 269 Billion.
Pinterest Introduces New Powerful Targeting Tools
Sprout Social
JUNE 19, 2016
For some, visitor retargeting increased clickthrough rates by 3x. For others, lookalike targeting increased clickthrough rates as much as 63% and boosted reach up to 30x. Social marketers understand that data is power.
How to Craft a Winning Content Strategy
Modern Marketing
MAY 21, 2019
Clickthrough rates. A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience.
One differentiator per video. A format that’s about to take off.
Biznology
MAY 7, 2018
This campaign generated more than triple the clickthrough of industry standard benchmarks. Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate.
How do you know how long to A/B test your website changes?
Biznology
JUNE 18, 2018
It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. Everyone wants to be data-driven these days, so A/B testing is all the rage.
Lead Nurturing for Software Trials
LeadSloth
FEBRUARY 20, 2012
Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now?
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