Lead Liaison

JULY 12, 2016

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Measuring the clickthrough rate allows you to see who engaged with an ad or call to action (CTA) in an email campaign – indicating that they were interested. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation.

Clickthrough 58

Clickthrough CTR Rate Marketing Automation 58

B2B Lead Generation

FEBRUARY 23, 2015

Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA. There can be fear when adding a second CTA that you will lose clickthrough or leads, but you won’t know if you don’t test. The second CTA did not diminish clickthrough to the contact form page.

Clickthrough 236

Clickthrough A/B Test Lead Capture 236

Lead Liaison

JULY 12, 2016

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Measuring the clickthrough rate allows you to see who engaged with an ad or call to action (CTA) in an email campaign – indicating that they were interested. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation.

Clickthrough 48

Clickthrough CTR Rate Marketing Automation 48

Tomorrow People

JANUARY 28, 2012

The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Frequency of tweets. Keywords used. Thank you, Dan Zarrella. Amazing post, yet again

Clickthrough 189

Clickthrough Twitter Frequency Keyword 189

Salesforce Marketing Cloud

OCTOBER 15, 2019

When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver personalized web experiences, additional personalized email [ ] Demand Gen and ABM conversion rate optimization demand gen best practices email marketing Evergage update SaaS/Technology

Clickthrough 40

Clickthrough Profiling Personalization Websites 40

Biznology

SEPTEMBER 14, 2020

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. These aren’t quite as useful as revenue and profitability metrics, but are far more valuable than process metrics like clickthrough rates.

Clickthrough 104

Clickthrough Open Rate Effective Effectiveness 104

Hubspot

SEPTEMBER 24, 2015

Clickthrough rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns. But then we return to our own inbox. We’re sending emails to individuals instead of large lists, and suddenly we lose all that insight.

Clickthrough 53

Clickthrough Proposal Open Rate Rate 53

Biznology

FEBRUARY 16, 2017

According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.) Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now?

List 138

List CAN-SPAM Spam Clickthrough 138

Hubspot

APRIL 6, 2015

Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O. I''m talking something a little more. client-facing. Let me quickly give you some context here.

Clickthrough 53

Clickthrough Inbound Marketing Hubspot Email Campaign 53

Hubspot

OCTOBER 11, 2013

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates. Personalizing emails is more than customizing the first sentence to include the recipient''s first name. True, valuable personalizations cater every marketing message to the right person at the right time.

Clickthrough 55

Clickthrough Buyer Personas Persona Segmentation 55

Biznology

NOVEMBER 15, 2018

Test placing a single, simple call-to-action after each set of benefit statements to increase clickthrough and conversion. Content Marketing B2B content marketing bounce rates call to action clickthrough Content marketing conversion conversion rate optimization site search website design website speedHow much content have you created and curated for your business in the past twelve months?

Clickthrough 97

Clickthrough Conversion Rate Salesforce.com Rate 97

Biznology

JUNE 1, 2017

Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. Try explaining that to the boss.

Search Engine 118

Search Engine Sites Search Clickthrough 118

Hubspot

MARCH 19, 2015

Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. The clearer you can be, the more likely you are to get clickthroughs to your URL. One Twitter researcher was able to gain an 18% clickthrough rate simply by using compelling headlines. In studies that I’ve conducted, a single headline word change produced a 46% improvement in clickthroughs. Headlines with higher clickthrough rates tend to.

Clickthrough 61

Clickthrough CTR Rate Twitter 61

Biznology

MAY 21, 2014

Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

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PPC Search Clickthrough Tips 130

Lead Liaison

DECEMBER 14, 2016

Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more people into the purchase funnel and get more sales. Fortunately, it is relatively simple to boost your CTR. Test Your CTAs.

Click 81

Click Rate CTR Clickthrough 81

Hubspot

SEPTEMBER 7, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. Needless to say, this change in behavior has upped the importance of ensuring that your email communications are optimized to the fullest.

Clickthrough 58

Clickthrough Agency Hubspot Impression 58

Aberdeen HCM Essentials

JUNE 4, 2019

According to a study from Wordstream , the average clickthrough rate for display ads is just 0.46%. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates. When you’re able to run display ads in the right context for target accounts (meaning at a time when they’re looking to buy), you can maximize clickthrough and conversion rates. You don’t just want to maximize clickthrough rates.

Intent 40

Intent Ads Clickthrough Keyword 40

Biznology

DECEMBER 5, 2011

Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase. Have you ever asked yourself whether you paid search program is all that it can be?

Adwords 112

Adwords Clickthrough PPC Click 112

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. At HubSpot, we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot." One analysis found that linking a phrase with about 7-10 words is best for boosting clickthrough rate.

Clickthrough 60

Clickthrough Rate Hubspot Spam 60

Oracle

MAY 19, 2015

Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times. Even though driving sales wasn’t the primary goal, the post-purchase series significantly exceeded open, clickthrough and responder averages.

Creative 213

Creative Clickthrough Experience Trigger 213

Sharpspring

SEPTEMBER 16, 2021

For example, you can test to see if a red or blue CTA button delivers a higher clickthrough rate. By using the winning test factor, you can potentially boost your open and clickthrough rates by up to 10 percent! Do you want recipients to clickthrough to a landing page?

Email Campaign 89

Email Campaign Campaign Test Optimization 89

SendX

JANUARY 18, 2021

In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? Business leaders everywhere recognize that consumer experience is such an essential metric.

Experience 195

Experience Tips Email Customer 195

NuSpark

AUGUST 12, 2018

Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

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Statistics Video Clickthrough Landing Page 109

ConvertKit

AUGUST 28, 2020

Improve clickthrough rate. Improve clickthrough rate. Your clickthrough rate is a measure of how many people are clicking on your video, of the people who see your video in their feed, search results or elsewhere. But how do you increase your clickthrough rate? Jump ahead.

View 64

View Clickthrough Youtube Keyword 64

Liveintent

JANUARY 20, 2021

Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average. Ads in email newsletters that focus on home and garden or food and drink garner three times the average level of clickthroughs, according to the data.

Clickthrough 93

Clickthrough CTR Newsletter Government 93

Marketing Insider Group

SEPTEMBER 3, 2020

They are not in your database, which means you can expect a lower clickthrough rate. But, do keep in mind, it’s not all about clickthrough when raising awareness. Are you getting started with retargeting ads? Perhaps you’ve heard of them, understand the basics, and want to learn more.

Clickthrough 215

Clickthrough Campaign Ads Demand Generation 215

Opt Intelligence

AUGUST 23, 2021

You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users.

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Opt-in Email Clickthrough Spam 83

Opt Intelligence

NOVEMBER 28, 2021

There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read.

Clickthrough 78

Clickthrough Email Buying Cycle Opt-in 78

Marketing Insider Group

SEPTEMBER 7, 2021

RankBrain also looks at another factor— clickthrough rate. Clickthrough rate measures the number of searchers that click through to your site after seeing the results of their search. Say what? You read it right! It’s hard to believe we’re already well into the second half of the year.

Google 282

Google PageRank SERP Clickthrough 282

Eloqua Tips and Tricks

JUNE 7, 2021

by Gr3g5ta | Jun 6, 2021 | Eloqua Technical , Eloqua Training I quite often get asked during implementations for functionality over and above clickthroughs on emails or request that button on their website do things that they wish to use form processing functionality for.

Eloqua 52

Eloqua Tools Clickthrough URL 52

LeadSloth

FEBRUARY 20, 2012

Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. Regardless of the formatting, you always want to include a button and link for the call-to-action, because that’s how you will measure the email’s effectiveness (using the clickthrough rate). This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now?

Lead Nurturing 171

Lead Nurturing Software Auto Responder Leads 171

ClearVoice

APRIL 2, 2021

BMW saw between 3-4x faster load times with AMP and a 30 percent increase in clickthroughs to their national websites. Wired AMP’ed over 100,000 pages and saw a 25 percent increase in clickthrough rates from search results. What is Google AMP?

Clickthrough 52

Clickthrough SERP Mobile Google 52

Zoominfo

JANUARY 19, 2021

For instance, how important are the number of clickthroughs and form fills compared to traffic sources and segmentations? Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand.

Landing Page 207

Landing Page Prospect Best Clickthrough 207

Oracle

OCTOBER 29, 2014

An article that’s in tune with flavour-of-the-month marketing, or even disputing it in a principled way, might be worth every clickthrough and conversion on your target this week. Your CEO is far more likely to put his name to your article if you can estimate its clickthrough rate among his key constituencies. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right.

Content Marketing 207

Content Marketing Clickthrough Emarketing Blasts 207

Salesforce

JANUARY 14, 2022

Clickthrough rates for calls to action (CTAs): Whether you’re asking customers to watch, buy, download, or share, experiences funnel to an action. and increased clickthrough rates by 21% by delivering more personalized messages.

Clickthrough 52

Clickthrough Satisfaction Measurement Acquisition 52

Liveintent

OCTOBER 8, 2021

Start prioritizing clickthrough rates. As a result, marketers will have to start tracking clickthrough rates to gauge if and when audiences are engaging with their emails, which White says is “not a horrible thing.”

Privacy Protection 68

Privacy Protection Mail Privacy Clickthrough 68

Bound360

AUGUST 30, 2019

They found that while the racing interest group was the largest audience, the outdoors group engaged best with the personalized content, with an 18% clickthrough rate on the outdoors articles. In addition to improving clickthrough rates, the personalized sections helped keep visitors on the site. One of the most common struggles for a destination is how to appeal to visitors with wildly different interests.

Clickthrough 40

Clickthrough Persona Sites Target 40

Tomorrow People

JANUARY 7, 2021

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing.

Lead Generation 156

Lead Generation Websites Generation Leads 156

Vision Edge Marketing

FEBRUARY 25, 2020

Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures.

Measurement 143

Measurement SIC Vertical Effective 143

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. Just imagine how disappointed you would be if you learned that your hard work did not pay off. via GIPHY One of the greatest problems email marketers face is high email bounce rates.

Rate 195

Rate Spam Email Tips 195