72 
How to Increase Your Clickthroughs on Twitter
Tomorrow People
JANUARY 28, 2012
The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet.
Clickthrough Related Topics 
Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.
Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
Lead Liaison
JULY 12, 2016
Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough.
A/B Testing: How adding a second CTA increased clickthrough 291%
B2B Lead Generation
FEBRUARY 23, 2015
Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA.
Set Your Content Free for More Clickthroughs
Reachforce
JANUARY 12, 2010
I will be the first to admit that I have been very skeptical about "setting my content free" (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading. But after much deliberation and hearing it
14 Ways to Increase Your Clickthrough Rate on Twitter
Hubspot
MARCH 19, 2015
Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. The clearer you can be, the more likely you are to get clickthroughs to your URL. Headlines with higher clickthrough rates tend to. Tweeting is easy.
How to Improve Your Email Clickthrough Rate [Video]
Hubspot
JULY 2, 2014
And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers.
How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]
Hubspot
SEPTEMBER 7, 2015
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions.
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
Hubspot
JUNE 21, 2016
Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.
The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
Hubspot
APRIL 6, 2015
Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O.
Better built than bought – how to build your email marketing list
Biznology
FEBRUARY 16, 2017
According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Which means you should pay as much attention to your open and clickthrough rates as you do to your subscriber base.)
Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]
Hubspot
OCTOBER 11, 2013
After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. We found that targeting emails by persona increases overall email clickthrough rates.
How do you migrate to a new site search engine?
Biznology
JUNE 1, 2017
Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.
How To Increase Your Click-Through Rate
Lead Liaison
DECEMBER 14, 2016
Revenue Generation Blog click-through rate clickthroughFrom email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track.
Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
Biznology
MAY 21, 2014
Paid Search Search Marketing Webinars Biznology Webinar click Clickthrough rate CTR keywords Lori Weiman online ads paid search ads paid search marketing pay-per-click ppc search search marketing Search Monitor seo tips tips Web search engine Webinar Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.
Compare your AdWords account to others–for free
Biznology
DECEMBER 5, 2011
Helping people understand Quality Scores, Clickthrough Rates, and their share of impressions can be extremely useful. Paid Search AdWords Clickthrough rate Google Google AdWords Larry Kim pay-per-click Quality Score WordStreamImage via CrunchBase.
The Statistical Proof: How Video Increases Leads & Sales
NuSpark
AUGUST 12, 2018
Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. There are many types of website conversions.
OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains
Modern Marketing
MAY 19, 2015
Compared with 2014 North American averages: Browse achieved double the unique open rate and multiplied the unique clickthrough and responder rates by four times.
The Perils of Poor Content Engagement
ScribbleLive
APRIL 19, 2018
It could be a comment on a blog or Facebook post, or a clickthrough to your website or app. Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative.
Lead Qualification: Webinar marketing strategy boosts conversion 500%
B2B Lead Generation
APRIL 14, 2014
The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Tweet Providing relevant and valuable content in webinars is key to a successful strategy.
What Consumers Really Want From Your Video Content [Infographic]
Hubspot
FEBRUARY 23, 2017
Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it. Video content is no longer an option: It's a necessary component of any successful marketing strategy.
Choosing the Right Homepage Metrics
Reachforce
JUNE 27, 2012
The homepage as any entrance page acts as a filter, and changing it does not only linearly affect clickthroughs to the rest of the funnel, but can affect the quality of visitors that click through — in other words, the segments.
Lead Nurturing for Software Trials
LeadSloth
FEBRUARY 20, 2012
Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. This strategy allows you to look beyond clickthrough rates and optimize your nurturing campaign for your ideal prospects. They signed up. What now?
Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
LEADership
MAY 22, 2015
Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. You may see some of those words being used with some regularity despite the reduction in clickthrough rate. It’s hard to overstate the value of a good title or headline.
How do you know how long to A/B test your website changes?
Biznology
JUNE 18, 2018
It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. Everyone wants to be data-driven these days, so A/B testing is all the rage.
One differentiator per video. A format that’s about to take off.
Biznology
MAY 7, 2018
This campaign generated more than triple the clickthrough of industry standard benchmarks. Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate.
The Definition of Quality Score [In Under 100 Words]
Hubspot
APRIL 19, 2014
Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.
How a great lead generation website will supercharge your content marketing strategy
Tomorrow People
MARCH 22, 2018
Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is.
19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing
Webbiquity
MARCH 27, 2018
Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.
How LinkedIn Uses LinkedIn for Marketing [Infographic]
Hubspot
FEBRUARY 27, 2017
Among their findings about successful advertisements on LinkedIn: Posts containing a statistic achieved a 37% higher clickthrough rate. If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way.
Google Removes Authorship Photos and Google+ Circle Counts From Search Results
Hubspot
JUNE 26, 2014
In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case.
5 Of the Best Data Visualization Examples from Content Marketers
ScribbleLive
OCTOBER 8, 2015
The simple icons and easy-to-digest fonts of the data visualizations blend with a snappy caption and a backlink to Google’s site, generating valuable returns to the content creator in the form of clickthrough traffic.
War and peace — managing the agency-client content marketing relationship
Tomorrow People
NOVEMBER 28, 2017
No matter how smooth their strategy or competent their clickthroughs, any content marketing agency performs best when client and agency share strong personal ties. Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. We all think about success metrics. Almost every day. We think about how can we make our clients successful. How can we deliver a successful. content marketing strategy.
Lead Generation: Who knows the customer better – Marketing or Sales?
B2B Lead Generation
OCTOBER 14, 2013
Manufacturing electrical energy consumption – 6.95% clickthrough rate. clickthrough rate. Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Well, all except one. The only presentation that ever seemed to rattle her nerves – and just ever so slightly – was the annual presentation to Sales leaders, justifying her upcoming budget (and, perhaps, existence). “We We talk to the customer every day…”.
Which Version Won? Understanding Confidence Level in Email A/B testing
Marketing Action
OCTOBER 8, 2014
Suppose our desired outcome is more clickthroughs. We want to identify the email variation that generates better clickthrough rates using a small list, so that we can use the winner for a bigger campaign down the line.
10 Ways to Optimize Your Emails for Better Engagement [Infographic]
Hubspot
MAY 15, 2014
Personalized emails improve clickthrough rates by 14% and conversion rates by 10% ( Tweet This Stat ). Emails with social sharing buttons have a 115% higher clickthrough rate than those without ( Tweet This Stat ).
Does Bounce Rate Really Matter in Content Marketing?
Contently
MARCH 20, 2018
At the start of the campaign, we saw a low clickthrough rate, which told me that we were reaching the audience too far along in the decision-making process. In my opinion, content marketing’s most misunderstood metric is bounce rate.
Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic]
Hubspot
JANUARY 28, 2014
Quick Sprout''s infographic also offers tips for optimizing your Pinterest marketing presence to generate more clickthroughs and engagement with your pins. Pinterest is one of the most popular social networks around -- but can you really make money from it?
What have you learned from Mobilegeddon?
Biznology
MAY 18, 2015
When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm.
How to Write the Perfect Marketing Email [Free Ebook]
Hubspot
DECEMBER 8, 2016
Include too many pictures, and your clickthrough rate may decrease. From the subject line to the closing, there's a science to writing the perfect email. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone.
Multichannel Marketing: How zombies invaded a B2B campaign
B2B Lead Generation
MAY 19, 2014
Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs].
The Best Times to Send Business Emails This Holiday Season [New Data]
Hubspot
NOVEMBER 29, 2015
Our open and clickthrough rates are optimized -- or so we thought. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet.
Why are marketers afraid of data?
Biznology
AUGUST 8, 2018
One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers.
Let's personalize your content