Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Technology is available to manage this process more efficiently.

How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! After all, many buyers in the B2B space have been wanting their buying process to mirror their B2C experience , even before the pandemic. Simplify the Process.

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Online Reputation Management (ORM) definition and process

Biznology

Our Online Reputation Management (ORM) Process (Steal Me). The post Online Reputation Management (ORM) definition and process appeared first on Biznology. Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management.

How to include a creative in the martech decision process

ClickZ

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. Every marketer should include creative as a consultant or a decision maker in the martech decision process.

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

Why Process Transformation Fails

ANNUITAS

As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. Here are some of the most common obstacles that exist in organizations today that prevent organizations from improving Demand Process. In one recent discussion with an industry analyst, I asked her why she thought organizations struggled with transforming their demand generation strategy and process.

How to Employ the Power of the Debrief Process

Measure Up Marketing

A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The debrief can be used to analyze and improve any effort – the launch of a new product, the implementation of a new customer process, the execution of a major event or following a crisis. The Heart and Soul of the Debrief Process. Processes matter.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Even calling it a process seems overblown. Er, my process. A process. My process is to create very good content that answers questions that the target audience is asking. It won’t yield a process patent.

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Make Your Marketing More Efficient with Repeatable Processes

Act-On

Taking the time to set up templates and repeatable processes ahead of time actually makes me speedier. Let’s look behind the curtain to see how I use these processes to save time. What is a repeatable process? A repeatable process is essentially anything that you do over and over and need a similar result. Why not formalize a process? Why you need a repeatable process. How I use repeatable processes. Types of repeatable processes.

Automate Your Wealth Management Marketing Processes

Act-On

Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

BOO! Your Sales Process Might Be Scaring Off Prospects

Square 2 Marketing

Worse, sales reps all over the globe are bungling their sales process, pushing perfectly good prospects to seek shelter in the arms of your competitors. Your sales process has only one mission, and no, it is not to close new customers. sales process improvements sales process sales process mappingEver Wonder Why Prospects Go Underground? It Might Be Because You Scared Them. What happened to Company Zed? I thought they were so excited to get started.

The Step by Step Lead Nurturing Process

Launch Marketing

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes.

5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

Marketing Insider Group

The post 5 CTA Tweaks to Remove Friction from Your Lead Conversion Process appeared first on Marketing Insider Group. Lead generation and nurturing often take center stage for digital marketers.

How AI is Changing the Sales Process

InsightSquared

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Gauging each individual’s unique level of interest and then translating that initial interest into purchase activity is a multi-step process, filled with opportunity for leads to drop off the map.

AR Management Playbook - Secrets to Reduce AR Aging and Increase Cash Flow

If you’re like many SaaS startups, billing and payment management is a big challenge. With this playbook, we’ll show you how to implement an AR management process to handle late payments, subscription renewals, and other recurring billing functions.

4-Step Content Marketing Process to Grow Your Business

Oracle

Here is a simple 4-step process to help you get started with content marketing. Create an efficient publishing process. Content marketing is something that businesses of all sizes can participate in, and by following the 4-step process outlined above, you can experience business growth, regardless of your marketing budget.

Steal this Online Reputation Management process

Biznology

Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. Steal My Online Reputation Management Process. Online reputation management definition and process. The post Steal this Online Reputation Management process appeared first on Biznology. Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government.

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A Simple Strategy and Process for Producing Amazing Customer Stories

DivvyHQ

Here's a quick guide (and some great examples) to help you build out a strategy and process for capturing amazing customer stories. There's so much power in a good story. So why aren't we, as brands, telling more of them? They're everywhere. And every one of your customers has one.

If You Aspire to Excellence Focus on Process

Measure Up Marketing

To “get things done”, Marketing like all functions in the organization runs on processes. are all examples of Marketing processes! We believe there are three primary reasons underlying these failures: lack of a plan, lack of skills/expertise and very importantly the lack of processes. The importance of process is not to be glossed over. Process is a critical aspect of operational excellence and high performance. To Improve a Process, Map It.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

A Two-Pronged Approach to Your Market Research Process

Hinge Marketing

If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. The post A Two-Pronged Approach to Your Market Research Process appeared first on Hinge Marketing.

How to adapt the sales process to the Coronavirus crisis

RockContent

Companies have to adapt their sales process in record time to stay alive. The buying process has been going through a major transformation, and the sales teams were unable to keep up with the changes and provide buyers an adequate experience. Each crisis requires transforming or creating processes and skills. The post How to adapt the sales process to the Coronavirus crisis appeared first on Blog The world is going through a forced digital transformation.

Six Benefits of Business Process Automation for Your Small Business

Webbiquity

Automating business operations and processes provides several benefits, including lower costs and higher quality. Smaller companies are using smart tools to reduce their labor costs and improve efficiency when processing orders and managing the customer-relationship experience. Reduced Errors When Processing Orders and Managing Resources. The post Six Benefits of Business Process Automation for Your Small Business appeared first on B2B Marketing Blog | Webbiquity.

Lead Generation: Streamlining the process for quality over quantity

B2B Lead Generation

According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales. At MarketingSherpa Lead Gen Summit 2013 , Debbie’s presentation “Lead Generation: How to empower your program like Siemens Healthcare” took the audience on a deep dive into some of the challenges Siemens Healthcare faced in its lead gen process. Challenge your process.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Do Customer Data Platforms Need Real-Time Processing?

Customer Experience Matrix

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? There are at least four different flavors of real time processing that relate to CDPs. But there’s usually additional processing to update customer profile elements, such as lifetime purchase value, predictive model scores, or last purchase date.

3 Questions to ask around People, Process, and Technology

Oracle

It’s when a misalignment of brand promise has occurred by either the people involved, the process, or the technology involved. Process: Do we have a process for success? Have we instilled accountability at all levels of the process? When I was a younger one of my most favorite memories were centered on going for drives with my father; and yes gas prices back then weren’t what they are today.

6 Steps To Optimizing Your Sales Process

Zoominfo

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. What Is A Sales Process?

Your Guide to Creating (and Adjusting) Your Sales Process

BenchmarkONE

You may already have a sales process, but it’s time to take a long, hard look at it and adjust based on this “new normal,” as everyone likes to call it. Your sales process isn’t any good if you’re continuing to see sales decline.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

5 Brands Share Their Content Marketing Process

Content Marketing Institute

Read on to get some tips and insight that you can incorporate into your content marketing process. This process takes less than an hour and guarantees nothing has been overlooked. My process is straightforward (but not necessarily easy). The creation process involves individual and collaborative phases depending on the final piece. For video and audio content, the preparation process is similar, but it also involves external people (e.g.,

Why you need a creative workflow process

Act-On

This is where establishing a creative workflow process can come in handy. Secondly, despite your best efforts to set a process and get buyoff from all involved, things (and people) will go rogue. They’ll usurp the process, jump up the chain, or weigh in late with feedback. You can’t expect a creative workflow process to be perfect and be used perfectly. Creative workflow process” can also be called “creative operations” or “workflow management.”

Content marketing: how process powers success

Biznology

Which brings us to the topic of process. Process – that larger plan – gives you a framework within which the preparation becomes a step toward your goal. First, I am suggesting that you focus on your content marketing process rather than your content marketing goals , but I’m not suggesting you ignore outcomes. That X, Y, and Z now becomes your process. That’s the beauty of processes and systems. Everybody wants to win.

Stop Focusing On The Sales Process, Silly!

Marketing Insider Group

The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. So, are you creating your business strategy based on the selling process or the buyer’s journey? It’s important for you to rethink your content marketing and social selling strategy to sherpa the buyer through their decision making process. Focus on Content Development For Each Phase Of The Buying Process.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Office Activities that Spark the Creative Process

Act-On

Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate