Expert insights. Personalized for you.
Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Even calling it a process seems overblown. Er, my process. A process. My process is to create very good content that answers questions that the target audience is asking. It won’t yield a process patent. MORE
This is where establishing a creative workflow process can come in handy. Secondly, despite your best efforts to set a process and get buyoff from all involved, things (and people) will go rogue. They’ll usurp the process, jump up the chain, or weigh in late with feedback. You can’t expect a creative workflow process to be perfect and be used perfectly. Creative workflow process” can also be called “creative operations” or “workflow management.” MORE
To “get things done”, Marketing like all functions in the organization runs on processes. are all examples of Marketing processes! We believe there are three primary reasons underlying these failures: lack of a plan, lack of skills/expertise and very importantly the lack of processes. The importance of process is not to be glossed over. Process is a critical aspect of operational excellence and high performance. To Improve a Process, Map It. MORE
Worse, sales reps all over the globe are bungling their sales process, pushing perfectly good prospects to seek shelter in the arms of your competitors. Your sales process has only one mission, and no, it is not to close new customers. sales process improvements sales process sales process mappingEver Wonder Why Prospects Go Underground? It Might Be Because You Scared Them. What happened to Company Zed? I thought they were so excited to get started. MORE
Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Technology is available to manage this process more efficiently. MORE
Companies have to adapt their sales process in record time to stay alive. The buying process has been going through a major transformation, and the sales teams were unable to keep up with the changes and provide buyers an adequate experience. Each crisis requires transforming or creating processes and skills. The post How to adapt the sales process to the Coronavirus crisis appeared first on Blog The world is going through a forced digital transformation. MORE
According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales. At MarketingSherpa Lead Gen Summit 2013 , Debbie’s presentation “Lead Generation: How to empower your program like Siemens Healthcare” took the audience on a deep dive into some of the challenges Siemens Healthcare faced in its lead gen process. Challenge your process. MORE
Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate MORE
The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. So, are you creating your business strategy based on the selling process or the buyer’s journey? It’s important for you to rethink your content marketing and social selling strategy to sherpa the buyer through their decision making process. Focus on Content Development For Each Phase Of The Buying Process. MORE
The post How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process appeared first on Biznology. After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. MORE
As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. Here are some of the most common obstacles that exist in organizations today that prevent organizations from improving Demand Process. In one recent discussion with an industry analyst, I asked her why she thought organizations struggled with transforming their demand generation strategy and process. MORE
Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? There are at least four different flavors of real time processing that relate to CDPs. But there’s usually additional processing to update customer profile elements, such as lifetime purchase value, predictive model scores, or last purchase date. MORE
It’s when a misalignment of brand promise has occurred by either the people involved, the process, or the technology involved. Process: Do we have a process for success? Have we instilled accountability at all levels of the process? When I was a younger one of my most favorite memories were centered on going for drives with my father; and yes gas prices back then weren’t what they are today. MORE
The post 5 CTA Tweaks to Remove Friction from Your Lead Conversion Process appeared first on Marketing Insider Group. Lead generation and nurturing often take center stage for digital marketers. MORE
Read on to get some tips and insight that you can incorporate into your content marketing process. This process takes less than an hour and guarantees nothing has been overlooked. My process is straightforward (but not necessarily easy). The creation process involves individual and collaborative phases depending on the final piece. For video and audio content, the preparation process is similar, but it also involves external people (e.g., MORE
In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Gauging each individual’s unique level of interest and then translating that initial interest into purchase activity is a multi-step process, filled with opportunity for leads to drop off the map. MORE
Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy MORE
Here is a simple 4-step process to help you get started with content marketing. Create an efficient publishing process. Content marketing is something that businesses of all sizes can participate in, and by following the 4-step process outlined above, you can experience business growth, regardless of your marketing budget. MORE
Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. MORE
We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! After all, many buyers in the B2B space have been wanting their buying process to mirror their B2C experience , even before the pandemic. Simplify the Process. MORE
Taking the time to set up templates and repeatable processes ahead of time actually makes me speedier. Let’s look behind the curtain to see how I use these processes to save time. What is a repeatable process? A repeatable process is essentially anything that you do over and over and need a similar result. Why not formalize a process? Why you need a repeatable process. How I use repeatable processes. Types of repeatable processes. MORE
Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. Steal My Online Reputation Management Process. Online reputation management definition and process. The post Steal this Online Reputation Management process appeared first on Biznology. Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. MORE
Automating business operations and processes provides several benefits, including lower costs and higher quality. Smaller companies are using smart tools to reduce their labor costs and improve efficiency when processing orders and managing the customer-relationship experience. Reduced Errors When Processing Orders and Managing Resources. The post Six Benefits of Business Process Automation for Your Small Business appeared first on B2B Marketing Blog | Webbiquity. MORE
You may already have a sales process, but it’s time to take a long, hard look at it and adjust based on this “new normal,” as everyone likes to call it. Your sales process isn’t any good if you’re continuing to see sales decline. MORE
Here's a quick guide (and some great examples) to help you build out a strategy and process for capturing amazing customer stories. There's so much power in a good story. So why aren't we, as brands, telling more of them? They're everywhere. And every one of your customers has one. MORE
Our Online Reputation Management (ORM) Process (Steal Me). The post Online Reputation Management (ORM) definition and process appeared first on Biznology. Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. MORE
If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. The post A Two-Pronged Approach to Your Market Research Process appeared first on Hinge Marketing. MORE
Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. Every marketer should include creative as a consultant or a decision maker in the martech decision process. MORE
Which brings us to the topic of process. Process – that larger plan – gives you a framework within which the preparation becomes a step toward your goal. First, I am suggesting that you focus on your content marketing process rather than your content marketing goals , but I’m not suggesting you ignore outcomes. That X, Y, and Z now becomes your process. That’s the beauty of processes and systems. Everybody wants to win. MORE
So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. What Is A Sales Process? MORE
A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The debrief can be used to analyze and improve any effort – the launch of a new product, the implementation of a new customer process, the execution of a major event or following a crisis. The Heart and Soul of the Debrief Process. Processes matter. MORE
Process Related Topics Marketing Insider Group
DECEMBER 10, 2020
Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Technology is available to manage this process more efficiently.
B2B PR Sense
AUGUST 13, 2020
We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! After all, many buyers in the B2B space have been wanting their buying process to mirror their B2C experience , even before the pandemic. Simplify the Process.
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Biznology
JUNE 12, 2018
Our Online Reputation Management (ORM) Process (Steal Me). The post Online Reputation Management (ORM) definition and process appeared first on Biznology. Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management.
ClickZ
AUGUST 20, 2020
Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. Every marketer should include creative as a consultant or a decision maker in the martech decision process.
Advertiser: ZoomInfo
This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.
ANNUITAS
FEBRUARY 18, 2014
As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. Here are some of the most common obstacles that exist in organizations today that prevent organizations from improving Demand Process. In one recent discussion with an industry analyst, I asked her why she thought organizations struggled with transforming their demand generation strategy and process.
Measure Up Marketing
MAY 12, 2020
A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary. The debrief can be used to analyze and improve any effort – the launch of a new product, the implementation of a new customer process, the execution of a major event or following a crisis. The Heart and Soul of the Debrief Process. Processes matter.
Biznology
APRIL 3, 2017
Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Even calling it a process seems overblown. Er, my process. A process. My process is to create very good content that answers questions that the target audience is asking. It won’t yield a process patent.
Act-On
JUNE 6, 2017
Taking the time to set up templates and repeatable processes ahead of time actually makes me speedier. Let’s look behind the curtain to see how I use these processes to save time. What is a repeatable process? A repeatable process is essentially anything that you do over and over and need a similar result. Why not formalize a process? Why you need a repeatable process. How I use repeatable processes. Types of repeatable processes.
Act-On
JANUARY 23, 2020
Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Square 2 Marketing
OCTOBER 29, 2020
Worse, sales reps all over the globe are bungling their sales process, pushing perfectly good prospects to seek shelter in the arms of your competitors. Your sales process has only one mission, and no, it is not to close new customers. sales process improvements sales process sales process mappingEver Wonder Why Prospects Go Underground? It Might Be Because You Scared Them. What happened to Company Zed? I thought they were so excited to get started.
Launch Marketing
OCTOBER 28, 2020
Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes.
Marketing Insider Group
AUGUST 11, 2020
The post 5 CTA Tweaks to Remove Friction from Your Lead Conversion Process appeared first on Marketing Insider Group. Lead generation and nurturing often take center stage for digital marketers.
InsightSquared
AUGUST 14, 2019
In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Gauging each individual’s unique level of interest and then translating that initial interest into purchase activity is a multi-step process, filled with opportunity for leads to drop off the map.
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If you’re like many SaaS startups, billing and payment management is a big challenge. With this playbook, we’ll show you how to implement an AR management process to handle late payments, subscription renewals, and other recurring billing functions.
Oracle
FEBRUARY 16, 2018
Here is a simple 4-step process to help you get started with content marketing. Create an efficient publishing process. Content marketing is something that businesses of all sizes can participate in, and by following the 4-step process outlined above, you can experience business growth, regardless of your marketing budget.
Biznology
JUNE 19, 2018
Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. Steal My Online Reputation Management Process. Online reputation management definition and process. The post Steal this Online Reputation Management process appeared first on Biznology. Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government.
DivvyHQ
AUGUST 28, 2020
Here's a quick guide (and some great examples) to help you build out a strategy and process for capturing amazing customer stories. There's so much power in a good story. So why aren't we, as brands, telling more of them? They're everywhere. And every one of your customers has one.
Measure Up Marketing
SEPTEMBER 24, 2019
To “get things done”, Marketing like all functions in the organization runs on processes. are all examples of Marketing processes! We believe there are three primary reasons underlying these failures: lack of a plan, lack of skills/expertise and very importantly the lack of processes. The importance of process is not to be glossed over. Process is a critical aspect of operational excellence and high performance. To Improve a Process, Map It.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
Hinge Marketing
NOVEMBER 18, 2020
If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. The post A Two-Pronged Approach to Your Market Research Process appeared first on Hinge Marketing.
RockContent
MAY 19, 2020
Companies have to adapt their sales process in record time to stay alive. The buying process has been going through a major transformation, and the sales teams were unable to keep up with the changes and provide buyers an adequate experience. Each crisis requires transforming or creating processes and skills. The post How to adapt the sales process to the Coronavirus crisis appeared first on Blog The world is going through a forced digital transformation.
Webbiquity
OCTOBER 2, 2018
Automating business operations and processes provides several benefits, including lower costs and higher quality. Smaller companies are using smart tools to reduce their labor costs and improve efficiency when processing orders and managing the customer-relationship experience. Reduced Errors When Processing Orders and Managing Resources. The post Six Benefits of Business Process Automation for Your Small Business appeared first on B2B Marketing Blog | Webbiquity.
B2B Lead Generation
JUNE 30, 2014
According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales. At MarketingSherpa Lead Gen Summit 2013 , Debbie’s presentation “Lead Generation: How to empower your program like Siemens Healthcare” took the audience on a deep dive into some of the challenges Siemens Healthcare faced in its lead gen process. Challenge your process.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Customer Experience Matrix
MAY 19, 2019
Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? There are at least four different flavors of real time processing that relate to CDPs. But there’s usually additional processing to update customer profile elements, such as lifetime purchase value, predictive model scores, or last purchase date.
Oracle
NOVEMBER 8, 2017
It’s when a misalignment of brand promise has occurred by either the people involved, the process, or the technology involved. Process: Do we have a process for success? Have we instilled accountability at all levels of the process? When I was a younger one of my most favorite memories were centered on going for drives with my father; and yes gas prices back then weren’t what they are today.
Zoominfo
SEPTEMBER 14, 2020
So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. What Is A Sales Process?
BenchmarkONE
NOVEMBER 3, 2020
You may already have a sales process, but it’s time to take a long, hard look at it and adjust based on this “new normal,” as everyone likes to call it. Your sales process isn’t any good if you’re continuing to see sales decline.
Advertiser: ZoomInfo
Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:
Content Marketing Institute
FEBRUARY 2, 2018
Read on to get some tips and insight that you can incorporate into your content marketing process. This process takes less than an hour and guarantees nothing has been overlooked. My process is straightforward (but not necessarily easy). The creation process involves individual and collaborative phases depending on the final piece. For video and audio content, the preparation process is similar, but it also involves external people (e.g.,
Act-On
MAY 3, 2017
This is where establishing a creative workflow process can come in handy. Secondly, despite your best efforts to set a process and get buyoff from all involved, things (and people) will go rogue. They’ll usurp the process, jump up the chain, or weigh in late with feedback. You can’t expect a creative workflow process to be perfect and be used perfectly. Creative workflow process” can also be called “creative operations” or “workflow management.”
Biznology
DECEMBER 17, 2015
Which brings us to the topic of process. Process – that larger plan – gives you a framework within which the preparation becomes a step toward your goal. First, I am suggesting that you focus on your content marketing process rather than your content marketing goals , but I’m not suggesting you ignore outcomes. That X, Y, and Z now becomes your process. That’s the beauty of processes and systems. Everybody wants to win.
Marketing Insider Group
JUNE 26, 2015
The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. So, are you creating your business strategy based on the selling process or the buyer’s journey? It’s important for you to rethink your content marketing and social selling strategy to sherpa the buyer through their decision making process. Focus on Content Development For Each Phase Of The Buying Process.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Act-On
MARCH 19, 2019
Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate
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