Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC MarketingLike other ad extensions, there are some common benefits: Your ad will take up more space and you’ll be able to utilize additional characters in your ad text. You have an extra layer of control over your messaging.

For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money.

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Announcing The 2016 AdWords Industry Benchmarks Report

bizible

AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue? So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. Industry Average AdWords ROI, Current and Projected.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor?

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. With AdWords Conversion Import for Salesforce ® , you can automatically count AdWords conversions for any of the lead statuses and opportunity stages (called “milestones”) that you’re already tracking in Salesforce.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions. Consider these facts: Digital ad revenue in the U.S.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. AdWords’ Impact On The Funnel. First, let’s take a look at AdWords’ contribution to three key marketing metrics: leads, opportunities, and revenue. In the Software/SaaS industry, AdWords drives, on average, 16% of all leads, 14% of all opportunities, and 11% of all revenue.

4 AdWords Tips Your Small Business Can’t Live Without

Hatchbuck

Investing in Google AdWords can be great for your ROI — if you know what you’re doing. Google AdWords can be confusing, and clearing up that confusion can be a major time suck. So to help you out, we’ve compiled our favorite quick and easy AdWords tips.

Pros and Cons of AdWords Upcoming Ad Suggestion Beta

KoMarketing Associates

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. This shouldn’t be a new concept to AdWords advertisers, as Google has been promoting the idea of 3 ads per ad group, instead of the previous recommendation of 2, for a few months now. Time, monitoring, and consistent testing will be key in determining if this beta is right for an advertiser’s AdWords account.

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program.

15 PPC Tips to Fuel Your Google AdWords Campaign Performance

Marketing Insider Group

Google intentionally makes it incredibly easy to get started on AdWords. The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […].

55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy. percent AdWords advertisers who don’t have tracking in place? Your AdWords account, and the ads in it, needs to be hooked into that tracking system. Everybody wants more clicks. But not just any clicks.

Is Affiliate Marketing Banned from Google AdWords?

PPCRAO.in

if you prefer, call us toll-free: 1-888-752-7520 Many people think Affiliate Marketers are Banned from Google AdWords. Many of them have had their AdWords accounts [.]. Go here for more info: [link] Or.

AdWords Enhanced Campaigns –Where Google Fell Short

Fathom

Okay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month! As I was upgrading a client’s account from ‘Legacy’ to ‘Enhanced,’ I noticed a couple of things that Google SHOULD … Continue reading → The post AdWords Enhanced Campaigns –Where Google Fell Short appeared first on Fathom.

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers. The AdWords Industry Benchmark Report answers questions like, “What impact should I expect from AdWords?”

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In the the ebook, we cover the necessary steps to effectively use AdWords for lead generation, and more importantly revenue generation, from researching keywords to optimizing based on ROI reports. In addition to identifying a high quality audience through retargeting, AdWords now also offers Customer Match.

How to Effectively Utilize AdWords Ad Extensions for B2B PPC

KoMarketing Associates

B2B Online Marketing Blog Search Engine Advertising AdWords paid advertisingAs any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them.

The Role of Google Adwords in Your B2B Strategy

Lake One

Google and Google Adwords is complex and continues to change rapidly. For B2B businesses, Adwords can be very challenging, but it can also be the catalyst to success in your overall campaign. . Google Adwords and Your B2B Strategy. B2B vs. B2C Adwords Strategy.

Apply Now for : AdWords Expert/ Facebook Ads

PPCRAO.in

For Job Seekers: Job title: AdWords Expert/ Facebook Ads Company: Webvio Technologies Private Limited Job description: ? > > > AdWords Expert/ Facebook Ads AdWords Expert/ Facebook AdsNew 2 Openings Salary INR25K 25K - 40K PMPM. Experience 4 yrsto8 yrs experience| Resume Required Location New Town, Kolkata AdWords Expert/ Facebook AdsFULL_TIME.

Restoration Hardware shut down its own Google AdWords campaigns

Biznology

In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings. As a direct result of the waste, Restoration Hardware’s CEO, Gary Friedman , dumped his entire Google AdWords campaign. The post Restoration Hardware shut down its own Google AdWords campaigns appeared first on Biznology.

How to Optimize Ads and Save Money on Google AdWords

NuSpark

If so, then using Google AdWords is an ideal solution. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. You pay for everyone Google AdWords sends to your landing page. An AdWords ad is deceptively simple. Up Your Google AdWords Quality Score. The Google AdWords Formula for Success. The post How to Optimize Ads and Save Money on Google AdWords appeared first on NuSpark Marketing.

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! If you’ve been running Google AdWords campaigns for several years, you’ll recall that there used to be a “Report” tab that they removed and then had users use the “Dimensions” tab or the actual campaign, ad group, and keyword tabs to create reports.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Having worked with a variety of clients from a number of different industries, she was able to provide great insight into AdWords’ performance. For AdWords, we’ve seen that the more targeted the keywords, the higher the quality of the lead.

Google AdWords Adds “Customer Match” to Their Targeting Arsenal

Fathom

The post Google AdWords Adds “Customer Match” to Their Targeting Arsenal appeared first on Fathom. Blog Feed Digital Advertising adwords customer match adwords email targeting new adwords updatesFinally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”.

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Optimizing campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables; some of which I wrote about earlier. Understanding all the bid strategies offered by AdWords as well as the adjustment options is integral, and we consistently keep an eye on where we can refine and tweak. Set a daily budget, and AdWords automatically manages your bids to bring you the most clicks possible within your defined budget.

4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords. Once the user is aware of a brand, thanks to social media, an advertiser can now try to bring them further down the funnel by promoting a white paper or demo on AdWords. AdWords offers advertisers the ability to create ad copy based on a specific audience.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Apples to oranges, right? But they are also very similar. Their greatest similarity is that both [.].

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How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Another thing you’ll learn is that AdWords can rapidly burn all your cash with nothing to show for it. Image via CrunchBase.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. I wrote a post earlier this year which details the use of ValueTrack information for Google AdWords, which I recommend reviewing for more information.

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.

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Google for the Assist: Search Funnels Data and Google AdWords

Fathom

On Wednesday, Google announced that AdWords users would … Continue reading → The post Google for the Assist: Search Funnels Data and Google AdWords appeared first on Fathom. Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine MarketingWith the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again.

Optimizing Google AdWords- Part 1

NuSpark

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take [.].

Understanding AdWords Sitelink Extensions

Fathom

AdWords allows you to have up to twenty total per adgroup or campaign. Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. The post Understanding AdWords Sitelink Extensions appeared first on Fathom. Sitelink extensions are the easiest and most common type of extension to include in your ads.

Lead Liaison Launches Google AdWords Connector

Lead Liaison

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. What marketers really need is a powerhouse that communicates between AdWords and their CRM, tying the two together to create a comprehensive representation of where money is being well-spent, what their prospects are interested in, and the ability to create actions around their prospect’s AdWords behavior. Press Releases Google Google AdWords Revenue Generation Software

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. On the AdWords platform when you click the keywords tab, there’s a button called search terms. The post A Positive Guide to Determining Negative Keywords in AdWords appeared first on NuSpark Marketing.

Introducing Google ‘Location Groups’ in AdWords

Fathom

The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage.