Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC Marketing

For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money. AdWords stirs in AI (but not for B2B).

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue?

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. If so, AdWords will count that milestone as an AdWords conversion.

How to Optimize Ads and Save Money on Google AdWords

NuSpark

If so, then using Google AdWords is an ideal solution. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. You pay for everyone Google AdWords sends to your landing page. An AdWords ad is deceptively simple.

How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. In this blog post, we will discuss Google Optimize and why it is an essential tool for advertisers running AdWords accounts. Link account to Google AdWords.

AdWords Account Structure and Budgeting Best Practices

Spiralytics

Google AdWords is one of the most powerful tools used in online advertising, for businesses big and small. SEM AdWordsMarketers have had a considerable amount of success generating leads through this service with a great ROI.

15 PPC Tips to Fuel Your Google AdWords Campaign Performance

Marketing Insider Group

Google intentionally makes it incredibly easy to get started on AdWords. The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […].

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55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy. percent AdWords advertisers who don’t have tracking in place? Your AdWords account, and the ads in it, needs to be hooked into that tracking system. Everybody wants more clicks. But not just any clicks.

Restoration Hardware shut down its own Google AdWords campaigns

Biznology

In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings. The post Restoration Hardware shut down its own Google AdWords campaigns appeared first on Biznology.

Pros and Cons of AdWords Upcoming Ad Suggestion Beta

KoMarketing Associates

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. This shouldn’t be a new concept to AdWords advertisers, as Google has been promoting the idea of 3 ads per ad group, instead of the previous recommendation of 2, for a few months now. Time, monitoring, and consistent testing will be key in determining if this beta is right for an advertiser’s AdWords account.

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. On the AdWords platform when you click the keywords tab, there’s a button called search terms.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Optimizing campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables; some of which I wrote about earlier. Once a bid strategy is chosen on Google AdWords, all those ongoing bid adjustments can occur.

How to Effectively Utilize AdWords Ad Extensions for B2B PPC

KoMarketing Associates

B2B Online Marketing Blog Search Engine Advertising AdWords paid advertisingAs any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing.

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AdWords Enhanced Campaigns –Where Google Fell Short

Fathom

Okay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month!

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In addition to identifying a high quality audience through retargeting, AdWords now also offers Customer Match.

10 Proven Keyword Bidding Strategies to Optimize Your AdWords Campaign

Spiralytics

AdWords is Google’s search advertising platform, which allows you to manage search ad campaigns. Apart from being the most popular SEM platform worldwide, AdWords also offers flexible targeting options and advanced optimization capabilities.

Lead Liaison Launches Google AdWords Connector

Lead Liaison

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. Press Releases Google Google AdWords Revenue Generation Software

4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords. Once the user is aware of a brand, thanks to social media, an advertiser can now try to bring them further down the funnel by promoting a white paper or demo on AdWords. AdWords offers advertisers the ability to create ad copy based on a specific audience.

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

Google AdWords Paid Media Platform Updates

Overground

Discover important updates to the AdWords paid media platform as Google inches closer to officially launching it by the end of year

Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor?

Why You Should Consider Google Adwords Call-Only Campaigns

Fathom

About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. Before the launch of Call-Only, AdWords offered a Call Extension option. The post Why You Should Consider Google Adwords Call-Only Campaigns appeared first on Fathom.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.

AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions.

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! The post Google AdWords Releases “Advanced Reporting” in Select Accounts appeared first on Fathom.

Align AdWords Campaigns With TV & Video

Fathom

If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. Similar to ad copy, keywords are a great area to align AdWords campaigns with TV or video ads.

Radically Cut your B2B AdWords Budget

Align.me

B2B AdWords can be wickedly expensive. Today, I want to show you how to make your AdWords both affordable and very profitable. Does AdWords work for B2B? The post Radically Cut your B2B AdWords Budget appeared first on align.me. However, they can also be incredibly affordable. The difference doesn’t come down to small tweaks but instead, undertaking radical surgery to your existing approach.

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.

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Cost Per Click Reduction Strategy in Google AdWords

NuSpark

By having a good number of negatives, you prevent irrelevant clicks from charging your AdWords account. The Google AdWords platform allows a myriad of techniques to keep your cost per click in line.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold.

Introducing Google ‘Location Groups’ in AdWords

Fathom

The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM

8 Actionable Tips to Optimize Your AdWords Performance Today

Modern B2B Marketing

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization.

Google’s April 22 AdWords Announcement

Fathom

Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. Bulk Actions – bulk editing and changes available directly in the AdWords interface.

The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend

Marketing Insider Group

The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group. For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing.

Busting the Top 3 Google AdWords Myths

Hubspot

So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. How much money do you think Google makes in one day on AdWords alone? $1

AdWords Becomes Google Ads: The End of One Era and the Beginning of Another

Brightedge

Google is rebranding AdWords as Google Ads on July 24th. The post AdWords Becomes Google Ads: The End of One Era and the Beginning of Another appeared first on BrightEdge SEO Blog.