PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business? MORE
" Randall Rozin, Global Director, Brand Management and Digital Marketing, Dow Corning says he thinks of marketing as a GPS for the organization. Credibility in the boardroom is measured in hard numbers. MORE
That said, the Audienti software is GPS for your Online Brand. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. MORE
Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father. MORE
GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value. Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency. MORE
There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. MORE
The post From Crumpled Atlases to GPS Systems appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. MORE
You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier. MORE
When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems. MORE
These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?). MORE
Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us. MORE
Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone. MORE
For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. Community Preparedness by Iconathon. MORE
From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle. MORE
Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer. MORE
IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent. MORE
Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.) MORE
The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. MORE
The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices. MORE
Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content. With devices getting smarter and smaller, wearable technology is the next content marketing frontier. MORE
All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. MORE
Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. MORE
It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet. MORE
The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card. MORE
This infographic, from Clear Ci , explores some of the best places to harvest data today, including social media posts, transaction records, Google search queries, digital pictures and video, and even smartphone GPS readings. MORE
Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so. MORE
Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves. MORE
What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. MORE
These fun videos help us appreciate engineering innovations like GPS, remote controls and wireless handsets while TI salutes engineers for their ingenuity and passion. Here’s the Thank an Engineer video for GPS. Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. MORE
GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value. MORE
They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth. MORE
Omer’s Take: I agree that using consumer location obtained through GPS capabilities within a mobile device (smart phone, tablet and wearables) represents significant marketing opportunities. However, location-based marketing is a lot more than just using consumer location data obtained through GPS capabilities within mobile devices. Welcome to Aberdeen’s Blog Roundup! We’ve selected trending articles on the most recent technology and market developments in various sectors. MORE
Omer’s Take: I agree that using consumer location obtained through GPS capabilities within a mobile device (smart phone, tablet and wearables) represents significant marketing opportunities. However, location-based marketing is a lot more than just using consumer location data obtained through GPS capabilities within mobile devices. Welcome to Aberdeen’s Blog Roundup! We’ve selected trending articles on the most recent technology and market developments in various sectors. MORE
The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination? MORE
The device also connects to users’ Bluetooth-enabled smartphones to provide voice-activated, turn-by-turn directions to their destinations – without having to fumble with a separate GPS device. MORE
The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination? MORE
The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space. MORE
Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. Staying up to date is the only way to be relevant in this growing global economy. MORE
Although the NICB claims criminals are getting smarter, you definitely shouldn’t skimp out on things like GPS tracking, alarms or steering-wheel and tire locks. If you’re a new car owner, you’ve probably considered how unlucky it would be to see it stolen. MORE
GPS Related Topics Salesfusion
APRIL 21, 2014
The post From Crumpled Atlases to GPS Systems appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
Biznology
JANUARY 4, 2017
All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.
Biznology
JANUARY 10, 2017
Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.
Biznology
JULY 12, 2017
Modern Marketing
NOVEMBER 26, 2013
GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.
Marketing Insider Group
APRIL 4, 2017
The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location.
|
Hinge Marketing
JULY 16, 2014
You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier.
Biznology
MAY 10, 2018
Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves.
Modern Marketing
JANUARY 19, 2018
Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father.
Modern B2B Marketing
SEPTEMBER 5, 2018
Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. Staying up to date is the only way to be relevant in this growing global economy.
Biznology
NOVEMBER 29, 2010
Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so.
|
|
Chris Koch
APRIL 28, 2014
These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?).
Zoominfo
SEPTEMBER 11, 2018
The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination?
Act-On
MARCH 7, 2017
What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.
Biznology
JULY 7, 2015
IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.
Biznology
JANUARY 12, 2016
Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.
B2B PR Sense
JULY 24, 2017
PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?
Modern Marketing
NOVEMBER 13, 2017
There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.
Kaon
AUGUST 2, 2017
The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card.
B2B Marketing Traction
JULY 1, 2010
It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet.
bizible
MAY 5, 2016
They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth.
Opt Intelligence
MAY 16, 2018
The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices.
Industrial Marketing Today
NOVEMBER 5, 2010
These fun videos help us appreciate engineering innovations like GPS, remote controls and wireless handsets while TI salutes engineers for their ingenuity and passion. Here’s the Thank an Engineer video for GPS. Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies.
Integrated B2B
OCTOBER 30, 2012
When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems.
Modern Marketing
FEBRUARY 26, 2016
From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle.
Altitude Branding
JULY 17, 2018
The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination?
Biznology
JANUARY 29, 2015
The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space.
Kaon
MARCH 30, 2017
Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.)
Biznology
AUGUST 29, 2014
Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.
LEADership
MAY 8, 2015
This infographic, from Clear Ci , explores some of the best places to harvest data today, including social media posts, transaction records, Google search queries, digital pictures and video, and even smartphone GPS readings.
Altitude Branding
JULY 7, 2018
Although the NICB claims criminals are getting smarter, you definitely shouldn’t skimp out on things like GPS tracking, alarms or steering-wheel and tire locks. If you’re a new car owner, you’ve probably considered how unlucky it would be to see it stolen.
Aberdeen
AUGUST 6, 2018
Omer’s Take: I agree that using consumer location obtained through GPS capabilities within a mobile device (smart phone, tablet and wearables) represents significant marketing opportunities. However, location-based marketing is a lot more than just using consumer location data obtained through GPS capabilities within mobile devices. Welcome to Aberdeen’s Blog Roundup! We’ve selected trending articles on the most recent technology and market developments in various sectors.
Biznology
JUNE 26, 2014
Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer.
Biznology
DECEMBER 21, 2012
Once you click the “Nearby” option on the main menu, the GPS on your phone will input your location and then pull up a list of businesses and attractions near you.
KEO Marketing
MARCH 23, 2017
Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content. With devices getting smarter and smaller, wearable technology is the next content marketing frontier.
Modern Marketing
NOVEMBER 27, 2014
GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value. Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency.
Aberdeen
AUGUST 6, 2018
Omer’s Take: I agree that using consumer location obtained through GPS capabilities within a mobile device (smart phone, tablet and wearables) represents significant marketing opportunities. However, location-based marketing is a lot more than just using consumer location data obtained through GPS capabilities within mobile devices. Welcome to Aberdeen’s Blog Roundup! We’ve selected trending articles on the most recent technology and market developments in various sectors.
Modern Marketing
JANUARY 8, 2016
" Randall Rozin, Global Director, Brand Management and Digital Marketing, Dow Corning says he thinks of marketing as a GPS for the organization. Credibility in the boardroom is measured in hard numbers.
Content Marketing Institute
JANUARY 16, 2018
The device also connects to users’ Bluetooth-enabled smartphones to provide voice-activated, turn-by-turn directions to their destinations – without having to fumble with a separate GPS device.
Biznology
DECEMBER 29, 2015
That said, the Audienti software is GPS for your Online Brand. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you.
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