From Crumpled Atlases to GPS Systems

Salesfusion

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

Digital futurism, machines that learn, and the end of (our) jobs

Biznology

Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

10 Marketing Tools We’re Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.

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Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location.

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Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

In the days before GPS in our vehicles and preceding our dependence on smartphones, foldable maps were used to determine direction and guide us on journey. Now, fast forward to GPS, which not only gives us specific directions, but it also can reroute us for a quicker, more efficient trip.

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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Effective marketing for a startup company is all about focus.

Actionable Research: A Roadmap to a Successful Rebrand

Hinge Marketing

You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier.

3 Ways Customer Surveys Can Improve Your Business

Hatchbuck

For TSheets, GPS tracking in the workplace is a hot potato. But to our surprise, more than half of the employees who have used GPS at work described the experience as positive, with just 4 percent giving the tech a thumbs-down.

Digital is stranger than you can think — here’s how to think stranger

Biznology

Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves.

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Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father.

Are You Ready for Auto SEO?

Biznology

Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so.

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What Is Your Mobile Strategy Missing?

Modern Marketing

It’s easy to think globally with marketing, but you are missing out on a local presence that can be more easily captured through location services and GPS-enabled mobile devices.

Mobile 244

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. Community Preparedness by Iconathon.

Modernize Your Business’ Navigation System with Cloud AI

Modern Marketing

Equivalent to a GPS turn-by-turn navigation, AI guides the customer smoothly throughout their journey with the company. Do you remember the excitement you had when you were young and finally had a piggy bank full of coins?

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How Do You Market Something That’s Worthless?

Chris Koch

These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?).

Is Content King or Is Data King?

Modern Marketing

What company wouldn’t want to know the precise GPS location of every place you’ve visited during the day? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution.

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IF you haven’t THEN you should use IFTTT for social

Biznology

IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.

Social 226

The fitness gear and tech that will make me strong and skinny in 2016

Biznology

Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.

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McKinsey’s insights on personalization and martech: New report

ClickZ

Branded cell phone apps have long been used to initiate GPS-triggered push notifications of in-store offers when consumers are in the vicinity.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. “Big data” is very 2012. But big data has historically referred to gobs of behavioral data.

Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.

There is No Magic Bullet in B2B Marketing (Sorry)

B2B Marketing Traction

It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet.

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Machine Learning is Marketing’s Future: 3 Ways How

Act-On

What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.

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Matt’s App of the Week: Samaritan

Heinz Marketing

Samaritan doesn’t just tell their story, they give each participant a GPS device to carry with them such that, when and if you happen to pass them or come close to them, you’ll get an alert and access to their story. Typically I like to feature tools here that everyone can use right away. And although this app is currently only available in Seattle, the idea behind it was so inspiring to me this past week I wanted to share it with you.

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How to Get Found Online As a Local Business [Marketing Cast]

Hubspot

Focus on GPS-enabled Services. As people continue to embrace the usage of smart phones, they also start relying on location-based applications with GPS functionality. Trying to get found online as a local business comes with both advantages and challenges.

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[Storytellers Interview | Gear Patrol Studios] The Branded Content Trifecta: “Process, Communication, and Empathy”

Keywee

That nonlinear, but rather extensive, experience in content marketing set me up nicely for leading Gear Patrol Studios (GPS), the creative partnership arm of Gear Patrol.

Innovative Bank Marketing Practices No. 437

Integrated B2B

When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems.

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The Tech trends to follow in 2015

Biznology

The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space.

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Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Industrial Marketing Today

These fun videos help us appreciate engineering innovations like GPS, remote controls and wireless handsets while TI salutes engineers for their ingenuity and passion. Here’s the Thank an Engineer video for GPS. Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies.

Social 221

The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?

PR 211

How Mobile Marketing Can Boost Your Campaign Results

Marketo

Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. Staying up to date is the only way to be relevant in this growing global economy.

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How Mobile Marketing is Changing the World of B2B Lead Generation

bizible

They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth.

Location-Based Targeting – what does it really mean for marketers?

Biznology

Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.

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80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle.

3 Steps to Building a Better Marketing Attribution Model

Martech Advisor

Using a GPS signal or WiFi connection, we can now determine whether someone visits any point of interest on a map and how long they stay there.

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