INDUSTRY INSIGHTS YOUR PEERS ARE READING
PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business? MORE
" Randall Rozin, Global Director, Brand Management and Digital Marketing, Dow Corning says he thinks of marketing as a GPS for the organization. Credibility in the boardroom is measured in hard numbers. MORE
Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father. MORE
GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value. Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency. MORE
There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. MORE
The post From Crumpled Atlases to GPS Systems appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. MORE
You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier. MORE
When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems. MORE
These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?). MORE
Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us. MORE
Client experience looks out the windshield, not the rear-view mirror: Get in the driver’s seat, and allow your clients and prospective clients to be your GPS MORE
Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone. MORE
For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. Community Preparedness by Iconathon. MORE
From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle. MORE
Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer. MORE
IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent. MORE
Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.) MORE
Samaritan doesn’t just tell their story, they give each participant a GPS device to carry with them such that, when and if you happen to pass them or come close to them, you’ll get an alert and access to their story. Typically I like to feature tools here that everyone can use right away. And although this app is currently only available in Seattle, the idea behind it was so inspiring to me this past week I wanted to share it with you. MORE
This type of campaign relies on using location touch points – such as an IP address or GPS data – to present viewers with relevant ads. Dynamic ads are revolutionising travel display advertising. It’s digital advertising that provides cruise lines, ferry companies, and airlines alike with the ability to present the right message, to the right person, at the right time. Combined with developments in data and targeting, dynamic ad campaigns are helping brands to improve ad performance. MORE
The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. MORE
The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices. MORE
Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content. With devices getting smarter and smaller, wearable technology is the next content marketing frontier. MORE
All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. MORE
Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. MORE
It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet. MORE
The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card. MORE
Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so. MORE
Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves. MORE
What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. MORE
These fun videos help us appreciate engineering innovations like GPS, remote controls and wireless handsets while TI salutes engineers for their ingenuity and passion. Here’s the Thank an Engineer video for GPS. Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. MORE
Focus on GPS-enabled Services. As people continue to embrace the usage of smart phones, they also start relying on location-based applications with GPS functionality. Trying to get found online as a local business comes with both advantages and challenges. MORE
GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value. MORE
They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth. MORE
Best Video to Support a VIB Awards Nomination: GPS Insight So here’s the thing. Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue. MORE
Love the Heart Monitor GPS and notifications… Pretty awesome device! By Matt Heinz, President of Heinz Marketing. Our own “How I Work” series was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We regularly feature a new B2B sales, marketing or business leader on Thursdays. If you missed some, catch up on everyone we’ve featured thus far in the “How I Work” series here. MORE
Omer’s Take: I agree that using consumer location obtained through GPS capabilities within a mobile device (smart phone, tablet and wearables) represents significant marketing opportunities. However, location-based marketing is a lot more than just using consumer location data obtained through GPS capabilities within mobile devices. Welcome to Aberdeen’s Blog Roundup! We’ve selected trending articles on the most recent technology and market developments in various sectors. MORE
The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination? MORE
The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination? MORE
The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space. MORE
Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. Staying up to date is the only way to be relevant in this growing global economy. MORE
Winner: Impulse Creative Runners-Up: CPower, Marketo Honorable Mention: GPS Insight, Thomas Imagine creating several new videos every day while ensuring every blog post you publish is supported with video content. Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. MORE
Although the NICB claims criminals are getting smarter, you definitely shouldn’t skimp out on things like GPS tracking, alarms or steering-wheel and tire locks. If you’re a new car owner, you’ve probably considered how unlucky it would be to see it stolen. MORE
GPS Related Topics Salesfusion
APRIL 21, 2014
The post From Crumpled Atlases to GPS Systems appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].
Biznology
JANUARY 4, 2017
All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.
Biznology
JANUARY 10, 2017
Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.
Biznology
JULY 12, 2017
Modern Marketing
NOVEMBER 26, 2013
GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.
Marketing Insider Group
APRIL 4, 2017
The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location.
Tony Zambito
NOVEMBER 2, 2016
For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. Community Preparedness by Iconathon.
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Biznology
MAY 10, 2018
Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves.
Modern Marketing
JANUARY 19, 2018
Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father.
Biznology
NOVEMBER 29, 2010
Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so.
Chris Koch
APRIL 28, 2014
These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?).
Vidyard
NOVEMBER 6, 2018
Winner: Impulse Creative Runners-Up: CPower, Marketo Honorable Mention: GPS Insight, Thomas Imagine creating several new videos every day while ensuring every blog post you publish is supported with video content. Bunnos. Beef Loving Texans. Personalized videos to battle GDPR.
Heinz Marketing
SEPTEMBER 30, 2018
Samaritan doesn’t just tell their story, they give each participant a GPS device to carry with them such that, when and if you happen to pass them or come close to them, you’ll get an alert and access to their story. Typically I like to feature tools here that everyone can use right away. And although this app is currently only available in Seattle, the idea behind it was so inspiring to me this past week I wanted to share it with you.
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Biznology
JULY 7, 2015
IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.
Biznology
JANUARY 12, 2016
Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.
Act-On
MARCH 7, 2017
What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.
B2B PR Sense
JULY 24, 2017
PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?
B2B Marketing Traction
JULY 1, 2010
It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet.
Zoominfo
SEPTEMBER 11, 2018
The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination?
Modern Marketing
NOVEMBER 13, 2017
There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.
Industrial Marketing Today
NOVEMBER 5, 2010
These fun videos help us appreciate engineering innovations like GPS, remote controls and wireless handsets while TI salutes engineers for their ingenuity and passion. Here’s the Thank an Engineer video for GPS. Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies.
Integrated B2B
OCTOBER 30, 2012
When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems.
bizible
MAY 5, 2016
They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth.
Kaon
AUGUST 2, 2017
The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card.
Modern B2B Marketing
SEPTEMBER 5, 2018
Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. Staying up to date is the only way to be relevant in this growing global economy.
Modern Marketing
FEBRUARY 26, 2016
From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle.
Biznology
JANUARY 29, 2015
The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space.
Biznology
AUGUST 29, 2014
Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.
Vidyard
NOVEMBER 6, 2018
Best Video to Support a VIB Awards Nomination: GPS Insight So here’s the thing. Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue.
Opt Intelligence
MAY 16, 2018
The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices.
Biznology
JUNE 26, 2014
Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer.
Kaon
MARCH 30, 2017
Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.)
Biznology
DECEMBER 21, 2012
Once you click the “Nearby” option on the main menu, the GPS on your phone will input your location and then pull up a list of businesses and attractions near you.
Altitude Branding
JULY 17, 2018
The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination?
Heinz Marketing
NOVEMBER 8, 2018
Love the Heart Monitor GPS and notifications… Pretty awesome device! By Matt Heinz, President of Heinz Marketing. Our own “How I Work” series was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We regularly feature a new B2B sales, marketing or business leader on Thursdays. If you missed some, catch up on everyone we’ve featured thus far in the “How I Work” series here.
Bannerflow
OCTOBER 30, 2018
This type of campaign relies on using location touch points – such as an IP address or GPS data – to present viewers with relevant ads. Dynamic ads are revolutionising travel display advertising. It’s digital advertising that provides cruise lines, ferry companies, and airlines alike with the ability to present the right message, to the right person, at the right time. Combined with developments in data and targeting, dynamic ad campaigns are helping brands to improve ad performance.
KEO Marketing
MARCH 23, 2017
Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content. With devices getting smarter and smaller, wearable technology is the next content marketing frontier.
Modern Marketing
NOVEMBER 27, 2014
GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value. Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency.
Hubspot
APRIL 4, 2011
Focus on GPS-enabled Services. As people continue to embrace the usage of smart phones, they also start relying on location-based applications with GPS functionality. Trying to get found online as a local business comes with both advantages and challenges.
Aberdeen
AUGUST 6, 2018
Omer’s Take: I agree that using consumer location obtained through GPS capabilities within a mobile device (smart phone, tablet and wearables) represents significant marketing opportunities. However, location-based marketing is a lot more than just using consumer location data obtained through GPS capabilities within mobile devices. Welcome to Aberdeen’s Blog Roundup! We’ve selected trending articles on the most recent technology and market developments in various sectors.
Altitude Branding
JULY 7, 2018
Although the NICB claims criminals are getting smarter, you definitely shouldn’t skimp out on things like GPS tracking, alarms or steering-wheel and tire locks. If you’re a new car owner, you’ve probably considered how unlucky it would be to see it stolen.
Modern Marketing
JANUARY 8, 2016
" Randall Rozin, Global Director, Brand Management and Digital Marketing, Dow Corning says he thinks of marketing as a GPS for the organization. Credibility in the boardroom is measured in hard numbers.
ERDM
OCTOBER 10, 2018
Client experience looks out the windshield, not the rear-view mirror: Get in the driver’s seat, and allow your clients and prospective clients to be your GPS
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