From Crumpled Atlases to GPS Systems

Salesfusion

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

Digital futurism, machines that learn, and the end of (our) jobs

Biznology

Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.

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10 Marketing Tools We’re Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.

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Machine Learning is Marketing’s Future: 3 Ways How

Act-On

What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.

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The fitness gear and tech that will make me strong and skinny in 2016

Biznology

Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.

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How Do You Market Something That’s Worthless?

Chris Koch

These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?).

Are You Ready for Auto SEO?

Biznology

Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card.

Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.

There is No Magic Bullet in B2B Marketing (Sorry)

B2B Marketing Traction

It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet.

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80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle.

Actionable Research: A Roadmap to a Successful Rebrand

Hinge Marketing

You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier.

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New Year, New Email IP Address?

Act-On

An Internet Protocol address (IP address) is a numerical number assigned to any device connected to the Internet – your PC, tablet, or smartphone, your Nest thermostat, your refrigerator, your Whistle GPS pet tracker , and so on.

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IF you haven’t THEN you should use IFTTT for social

Biznology

IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.

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Virtual Reality is NOT the same as Augmented Reality

Kaon

Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.)

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Innovative Bank Marketing Practices No. 437

Integrated B2B

When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

A geofence refers to the GPS coverage of geographical area, putting boundaries around it like a virtual fence. Snapchat is on the rise in a big way.

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How Mobile Marketing is Changing the World of B2B Lead Generation

bizible

They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth.

Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

Kaon

Other applications show images of consumer products based on a specific GPS location, or present data that represents some meaningful information based on what the person is seeing through the camera view. We now live in a moment of profound change.

Pokémon Go and the virtual future of storytelling

Biznology

Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time.

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

That said, the Audienti software is GPS for your Online Brand. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you.

4 Reasons Why Content Marketing Must Adapt to Wearable Technology

KEO Marketing

Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content. With devices getting smarter and smaller, wearable technology is the next content marketing frontier.

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Why Marketing Belongs in the Boardroom

Modern Marketing

" Randall Rozin, Global Director, Brand Management and Digital Marketing, Dow Corning says he thinks of marketing as a GPS for the organization. Credibility in the boardroom is measured in hard numbers.

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How to Get Found Online As a Local Business [Marketing Cast]

Hubspot

Focus on GPS-enabled Services. As people continue to embrace the usage of smart phones, they also start relying on location-based applications with GPS functionality. Trying to get found online as a local business comes with both advantages and challenges.

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Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

Marketers can take the GPS capabilities to feed ads to people who are geographically ready to make buying decisions. Heading out to trade shows and conferences are one of the best ways to generate leads. In fact, research has proven this to be true.

13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

The device also connects to users’ Bluetooth-enabled smartphones to provide voice-activated, turn-by-turn directions to their destinations – without having to fumble with a separate GPS device.

B2B User Experience Website Design The Top Priority For 2018

Bluetext

It’s like having GPS navigation that has a path laid out that tells them how they got there. In the avalanche of 2018 predictions for marketing teams, one that should be among the top is the need for B2B user experience website design. In the consumer sphere, user experience has a big headstart. On the B2B side of the equation, getting buyers to convert on the website takes much more information.

iPhone TV Ads - Hall of Fame Marketing

Smashmouth Marketing

It can use your GPS location and you can refine it by cuisine, neighborhood or price. How cool is the latest iPhone TV ad for UrbanSpoon. Free app where you simply shake your iPhone like shaking dice, and it rattles and tumbles like a slot machine and spits out a restaurant. And then there's Shazam. Hear a song on the radio or on TV, quick, hold up your iPhone and it will identify the song for you. Thought I would test it with an arcane song an it pulled it up.

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iPhone TV Ads - Hall of Fame Marketing

Smashmouth Marketing

It can use your GPS location and you can refine it by cuisine, neighborhood or price. How cool is the latest iPhone TV ad for UrbanSpoon. Free app where you simply shake your iPhone like shaking dice, and it rattles and tumbles like a slot machine and spits out a restaurant. And then there's Shazam. Hear a song on the radio or on TV, quick, hold up your iPhone and it will identify the song for you. Thought I would test it with an arcane song an it pulled it up.

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9 of the Biggest Google I/O Keynote Announcements

Hubspot

7) From GPS to VPS. When you’re lost, or can’t figure out how to get somewhere, GPS has been there to save dozens of us.

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The Tech trends to follow in 2015

Biznology

The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space.

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7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

based logistics firms were required to tap into localized country transporters with GPS tracking. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries.

Location-Based Targeting – what does it really mean for marketers?

Biznology

Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.

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Interesting Infographics: Be More Competitive By Nurturing Big Data

LEADership

This infographic, from Clear Ci , explores some of the best places to harvest data today, including social media posts, transaction records, Google search queries, digital pictures and video, and even smartphone GPS readings.

Will hyper-personalized content help or hurt us?

Biznology

Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer.

6 Freaky, Funny, and Scary Abilities of Computer Organisms

Chris Koch

Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts.

Facebook is Now a Local Search Tool for Those On-the-Go

Biznology

Once you click the “Nearby” option on the main menu, the GPS on your phone will input your location and then pull up a list of businesses and attractions near you.

Growth through Disruptive Innovation

Buzz Marketing for Technology

You can also track with GPS how the tires are being used and give feedback to drivers on how to drive better which in turn can drive down your insurance costs. Takeaways on a speech by C. Prahalad speaker at the World Innovation Forum.

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