From Crumpled Atlases to GPS Systems

Salesfusion

The post From Crumpled Atlases to GPS Systems appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].

GPS 275

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

Digital futurism, machines that learn, and the end of (our) jobs

Biznology

Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.

GPS 172

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

10 Marketing Tools We’re Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.

Tools 260

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location.

Target 211

Actionable Research: A Roadmap to a Successful Rebrand

Hinge Marketing

You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier.

Is Content King or Is Data King?

Modern Marketing

What company wouldn’t want to know the precise GPS location of every place you’ve visited during the day? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution.

GPS 175

Digital is stranger than you can think — here’s how to think stranger

Biznology

Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves.

GPS 190

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. “Big data” is very 2012. But big data has historically referred to gobs of behavioral data.

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father.

Are You Ready for Auto SEO?

Biznology

Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so.

SEO 131

How Do You Market Something That’s Worthless?

Chris Koch

These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?).

5 Awesome Productivity Apps For Everyday Use

Outbound Engine

Waze is a GPS driving app gets you from point A to point B and then some. We spend a lot of time talking about marketing productivity. But what about productivity in general?

IF you haven’t THEN you should use IFTTT for social

Biznology

IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.

Social 226

The fitness gear and tech that will make me strong and skinny in 2016

Biznology

Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.

GPS 159

Matt’s App of the Week: Samaritan

Heinz Marketing

Samaritan doesn’t just tell their story, they give each participant a GPS device to carry with them such that, when and if you happen to pass them or come close to them, you’ll get an alert and access to their story. Typically I like to feature tools here that everyone can use right away. And although this app is currently only available in Seattle, the idea behind it was so inspiring to me this past week I wanted to share it with you.

GPS 59

How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

Winner: Impulse Creative Runners-Up: CPower, Marketo Honorable Mention: GPS Insight, Thomas Imagine creating several new videos every day while ensuring every blog post you publish is supported with video content. Bunnos. Beef Loving Texans. Personalized videos to battle GDPR.

Video 140

Machine Learning is Marketing’s Future: 3 Ways How

Act-On

What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.

GPS 153

The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?

PR 223

There is No Magic Bullet in B2B Marketing (Sorry)

B2B Marketing Traction

It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet.

GPS 132

Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.

September 2018 B2B Blog Post Round-Up

Zoominfo

The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination?

GPS 65

Innovative Bank Marketing Practices No. 437

Integrated B2B

When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems.

GPS 46

How Mobile Marketing is Changing the World of B2B Lead Generation

bizible

They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle.

MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card.

The Tech trends to follow in 2015

Biznology

The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space.

Trends 169

Location-Based Targeting – what does it really mean for marketers?

Biznology

Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.

Target 172

How Mobile Marketing Can Boost Your Campaign Results

Modern B2B Marketing

Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. Staying up to date is the only way to be relevant in this growing global economy.

Interesting Infographics: Be More Competitive By Nurturing Big Data

LEADership

This infographic, from Clear Ci , explores some of the best places to harvest data today, including social media posts, transaction records, Google search queries, digital pictures and video, and even smartphone GPS readings.

Will hyper-personalized content help or hurt us?

Biznology

Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer.

Facebook is Now a Local Search Tool for Those On-the-Go

Biznology

Once you click the “Nearby” option on the main menu, the GPS on your phone will input your location and then pull up a list of businesses and attractions near you.

Virtual Reality is NOT the same as Augmented Reality

Kaon

Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.)

GPS 130

Sales Pipeline Radio, Episode 145: Q&A with Anil Kaul @anil_kaul

Heinz Marketing

All of us use a GPS for driving. Now behind the GPS is a tremendous amount of data. And good AI solutions are built exactly like the GPS. It should be something that exactly like a GPS, tells you where you are on your sales process and making a sale, and what you should be doing next to get to the end point of signing that account, signing that big sale that you want. By Matt Heinz, President of Heinz Marketing.

GPS 64

Using Geo-Location Data For Lead Generation

Opt Intelligence

The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices.

The State of Virtual Reality: Where We Are, and What's to Come in 2019

Hubspot

One of the more notable examples of AR is the mobile app/game Pokémon GO, which uses the players' GPS locations to help them "find" and "catch" digital creatures. When we hear the term "location-based," many of us think of GPS technology.

GPS 66

10 Marketing Tools To Be Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value. Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency.

Tools 202

4 Reasons Why Content Marketing Must Adapt to Wearable Technology

KEO Marketing

Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content. With devices getting smarter and smaller, wearable technology is the next content marketing frontier.

GPS 62

How to Get Found Online As a Local Business [Marketing Cast]

Hubspot

Focus on GPS-enabled Services. As people continue to embrace the usage of smart phones, they also start relying on location-based applications with GPS functionality. Trying to get found online as a local business comes with both advantages and challenges.

GPS 58