From Crumpled Atlases to GPS Systems

Salesfusion

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

Digital futurism, machines that learn, and the end of (our) jobs

Biznology

Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

10 Marketing Tools We’re Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.

Tools 267

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location.

Target 216

Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

In the days before GPS in our vehicles and preceding our dependence on smartphones, foldable maps were used to determine direction and guide us on journey. Now, fast forward to GPS, which not only gives us specific directions, but it also can reroute us for a quicker, more efficient trip.

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3 Ways Customer Surveys Can Improve Your Business

Hatchbuck

For TSheets, GPS tracking in the workplace is a hot potato. But to our surprise, more than half of the employees who have used GPS at work described the experience as positive, with just 4 percent giving the tech a thumbs-down.

Digital is stranger than you can think — here’s how to think stranger

Biznology

Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves.

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Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father.

Are You Ready for Auto SEO?

Biznology

Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so.

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What Is Your Mobile Strategy Missing?

Modern Marketing

It’s easy to think globally with marketing, but you are missing out on a local presence that can be more easily captured through location services and GPS-enabled mobile devices.

Mobile 205

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. Community Preparedness by Iconathon.

How Do You Market Something That’s Worthless?

Chris Koch

These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?).

Is Content King or Is Data King?

Modern Marketing

What company wouldn’t want to know the precise GPS location of every place you’ve visited during the day? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution.

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McKinsey’s insights on personalization and martech: New report

ClickZ

Branded cell phone apps have long been used to initiate GPS-triggered push notifications of in-store offers when consumers are in the vicinity.

Report 113

Actionable Research: A Roadmap to a Successful Rebrand

Hinge Marketing

You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier.

IF you haven’t THEN you should use IFTTT for social

Biznology

IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.

Social 226

The fitness gear and tech that will make me strong and skinny in 2016

Biznology

Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. “Big data” is very 2012. But big data has historically referred to gobs of behavioral data.

There is No Magic Bullet in B2B Marketing (Sorry)

B2B Marketing Traction

It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet.

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Internet cookies: From 1994 to 2019, and the industry shifts of the future

ClickZ

Mobile phones only just begun offering GPS functionality. Internet cookies as we know them became popularized roughly 20 years ago (after being first released in 1994.) While they certainly still have a place in the ecosystem, technical innovations have created new identifiers that surpass cookies’ limitations. Emerging identifiers are critical to businesses if they want to continue to engage and inspire their end-users.

[Storytellers Interview | Gear Patrol Studios] The Branded Content Trifecta: “Process, Communication, and Empathy”

Keywee

That nonlinear, but rather extensive, experience in content marketing set me up nicely for leading Gear Patrol Studios (GPS), the creative partnership arm of Gear Patrol.

Matt’s App of the Week: Samaritan

Heinz Marketing

Samaritan doesn’t just tell their story, they give each participant a GPS device to carry with them such that, when and if you happen to pass them or come close to them, you’ll get an alert and access to their story. Typically I like to feature tools here that everyone can use right away. And although this app is currently only available in Seattle, the idea behind it was so inspiring to me this past week I wanted to share it with you.

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Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.

Machine Learning is Marketing’s Future: 3 Ways How

Act-On

What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.

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Innovative Bank Marketing Practices No. 437

Integrated B2B

When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems.

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How Mobile Marketing Can Boost Your Campaign Results

Modern B2B Marketing

Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. Staying up to date is the only way to be relevant in this growing global economy.

Mobile 133

AIM Flash Interviews: Donnie Yancey, Chief Revenue Officer at X-Mode

AdSquare Audiences in Motion

The precision of GPS will get further improved over time and we will see many more use cases for the ad-tech industry. Location Data allows marketers to run more effective campaigns through improved targeting.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle.

The Tech trends to follow in 2015

Biznology

The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space.

Trends 169

Location-Based Targeting – what does it really mean for marketers?

Biznology

Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.

Target 172

MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card.

How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

Winner: Impulse Creative Runners-Up: CPower, Marketo Honorable Mention: GPS Insight, Thomas Imagine creating several new videos every day while ensuring every blog post you publish is supported with video content. Bunnos. Beef Loving Texans. Personalized videos to battle GDPR.

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5 Awesome Productivity Apps For Everyday Use

Outbound Engine

Waze is a GPS driving app gets you from point A to point B and then some. We spend a lot of time talking about marketing productivity. But what about productivity in general?

Interesting Infographics: Be More Competitive By Nurturing Big Data

LEADership

This infographic, from Clear Ci , explores some of the best places to harvest data today, including social media posts, transaction records, Google search queries, digital pictures and video, and even smartphone GPS readings.

Facebook is Now a Local Search Tool for Those On-the-Go

Biznology

Once you click the “Nearby” option on the main menu, the GPS on your phone will input your location and then pull up a list of businesses and attractions near you.