From Crumpled Atlases to GPS Systems


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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs


All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


Digital futurism, machines that learn, and the end of (our) jobs


Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.

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10 Marketing Tools We’re Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.

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IF you haven’t THEN you should use IFTTT for social


IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers


The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card.

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father.

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Actionable Research: A Roadmap to a Successful Rebrand

Hinge Marketing

You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier.

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7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

based logistics firms were required to tap into localized country transporters with GPS tracking. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries.

Machine Learning is Marketing’s Future: 3 Ways How


What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.

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The fitness gear and tech that will make me strong and skinny in 2016


Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.

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4 Reasons Why Content Marketing Must Adapt to Wearable Technology

KEO Marketing

Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content. With devices getting smarter and smaller, wearable technology is the next content marketing frontier.

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New Year, New Email IP Address?


An Internet Protocol address (IP address) is a numerical number assigned to any device connected to the Internet – your PC, tablet, or smartphone, your Nest thermostat, your refrigerator, your Whistle GPS pet tracker , and so on.

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Interesting Infographics: Be More Competitive By Nurturing Big Data


This infographic, from Clear Ci , explores some of the best places to harvest data today, including social media posts, transaction records, Google search queries, digital pictures and video, and even smartphone GPS readings.

4 Ways to Bridge the Gap Between Online and Offline Marketing

Modern B2B Marketing

This can be done through GPS, beacons, Wi-Fi, radio signals, and cell towers with brick-and-mortar coordinates. Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways.

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Why Marketing Belongs in the Boardroom

Modern Marketing

" Randall Rozin, Global Director, Brand Management and Digital Marketing, Dow Corning says he thinks of marketing as a GPS for the organization. Credibility in the boardroom is measured in hard numbers.

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How Mobile Marketing is Changing the World of B2B Lead Generation


They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth.

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What Brick and Mortar Retailers Can Learn from Amazon

Modern Marketing

Mobile presence technologies like GPS, WiFi and Bluetooth beacons offer retailers a tremendous opportunity to connect the digital and physical worlds for retail shoppers.

Audienti merges SEO, Advertising, and Influencer Engagement services


That said, the Audienti software is GPS for your Online Brand. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you.

The Ultimate List: 50 Local Business Directories


Navteq GPS 50. As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations.

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Five Marketing Metrics that are Definitely NOT “Worthless”


” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks.

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Mobile is dead: start thinking mobility now…


In-store experience is changing because of the iBeacon, or similar upcoming technologies.Using low-frequency Bluetooth technology, it creates GPS-like utility in the store itself that is able to pinpoint–within a few feet–a shopper’s location through his smartphone.

6 Freaky, Funny, and Scary Abilities of Computer Organisms

Chris Koch

Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts.

Does Your Law Firm Need More Than One Marketing Plan?


One device enables you to text, call, email, take photos, download and listen to music, access GPS and more. In the complicated, fast-paced world we live in, there is an increasing desire to have “one thing” to satisfy multiple needs.

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B2B User Experience Website Design The Top Priority For 2018


It’s like having GPS navigation that has a path laid out that tells them how they got there. In the avalanche of 2018 predictions for marketing teams, one that should be among the top is the need for B2B user experience website design. In the consumer sphere, user experience has a big headstart. On the B2B side of the equation, getting buyers to convert on the website takes much more information.

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Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.

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Pokémon Go and the virtual future of storytelling


Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time.

How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

Location data in stores has long been associated with GPS and beacon technology. Every day, retailers watch customers leave their stores without making a purchase.

Facebook is Now a Local Search Tool for Those On-the-Go


Once you click the “Nearby” option on the main menu, the GPS on your phone will input your location and then pull up a list of businesses and attractions near you.

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6 case studies show Big Data is helping decision making


US XPRESS : A provider of a wide variety of transportation solutions, collected about a thousand data elements ranging from fuel usage to tire condition to truck engine operations to GPS information, and uses this data for optimal fleet management and to drive productivity.

The Tech trends to follow in 2015


The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space.

What’s the Word? New Additions to the Digital Marketing Glossary

Marketing Action

Mobile: Using smartphone users’ GPS, marketers can deliver ads that are applicable to where they are. With geofencing (which creates a radius around a certain area), you can target customers with a tailored message when the GPS indicates they’ve entered the area.

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The business of reviews and search and for small hotels and restaurants


I arrive in Liberia, Costa Rica, rent a sedan, and head the 1 hour that my GPS indicated, over fine roads, then end up on a rutted dirt road, then up a hill, then into a property.

For B2B Mobile Marketing Strategies, Distraction Never Looked So Good

Content Standard

In addition to content with eye appeal, mobile strategies including click-to-call buttons, one-click functionality, streamlined registration, and GPS-enabled driving directions can facilitate action from consumers.

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Geofencing? And other ways to target ads to trade show attendees without being there.


Marketers can take the GPS capabilities to feed ads to people who are geographically ready to make buying decisions. Heading out to trade shows and conferences are one of the best ways to generate leads. In fact, research has proven this to be true.

Building an Audience Is Not a Chore: 5 Brands That Began with Content

Content Standard

I don’t know George Lucas personally, but I doubt he spent his 20s and 30s dreaming about how to improve lives with a Yoda-dictation GPS navigator. What is Star Wars, truly? Is it a film franchise? Or a great marketing and content strategy? The answer depends on whom you ask.

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The Future is Solomoco: 5 Predictions for Digital Marketing

Modern Marketing

I pulled out my phone, did a search for area coffee shops and immediately followed my GPS to a cup of java. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing. The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce.

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B2B Marketing Plan Best Practices: 5 Simple Rules to Follow


It’s the equivalent of starting out on a cross country journey without a GPS. “We’ve tried a lot of marketing tactics but nothing seems to work.”

9 of the Biggest Google I/O Keynote Announcements


7) From GPS to VPS. When you’re lost, or can’t figure out how to get somewhere, GPS has been there to save dozens of us.

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