Weekly and monthly trends—a GPS for your content strategy 

Parse.ly

If real-time analytics are the speedometer in a car, letting you know what’s happening right now so you can adapt on the fly, then historical analytics are the GPS —they can tell you where you need to go.

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From Crumpled Atlases to GPS Systems

Salesfusion

The post From Crumpled Atlases to GPS Systems appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

Digital futurism, machines that learn, and the end of (our) jobs

Biznology

Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested.

10 Marketing Tools We’re Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.

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Andrew McCraith

Conversica

Andrew’s 20-year career has focused on driving growth in the technology sector through developing and expanding strategic relationships.

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What is Mobile Marketing and how to use this strategy

RockContent

This information allows you to create actions to get to customers, such as discounts for those who saw your brand in some GPS App , like Waze or Google Maps. Some of them allow you to create interactive experiences, such as discounts on GPS apps.

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Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

In the days before GPS in our vehicles and preceding our dependence on smartphones, foldable maps were used to determine direction and guide us on journey. Now, fast forward to GPS, which not only gives us specific directions, but it also can reroute us for a quicker, more efficient trip.

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Guided Selling Best Practices For Sales

InsightSquared

SiriusDecisions likens dynamic guided selling to using GPS navigation while driving. While you can likely arrive at your destination without assistance, GPS provides real-time updates and guidance that helps you avoid unforeseen traffic and arrive at your destination more expeditiously.

4 Tips to Sustain Your Sales Kickoff Momentum

InsightSquared

turn on your GPS when you step in the car? In today’s digital age, few people travel anywhere without their GPS. One of the most useful things about GPS apps is that they provide real-time information: Perhaps there’s a sudden detour with a new influencer.

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Actionable Research: A Roadmap to a Successful Rebrand

Hinge Marketing

You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier.

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. Community Preparedness by Iconathon.

Digital is stranger than you can think — here’s how to think stranger

Biznology

Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves.

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Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father.

Are You Ready for Auto SEO?

Biznology

Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so.

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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Effective marketing for a startup company is all about focus.

Local SEO: how to attract more local customers in 2020

RockContent

If the user does not specify a region in the search terms, Google itself calculates the distances using the location information provided by GPS technologies installed on smartphones. Maps, for example, can connect with the customer’s GPS service and provide detailed directions for them to find you. If you manage a local business’ marketing, you know it’s not always easy to attract new customers.

How Do You Market Something That’s Worthless?

Chris Koch

These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?).

3 Ways Customer Surveys Can Improve Your Business

Hatchbuck

For TSheets, GPS tracking in the workplace is a hot potato. But to our surprise, more than half of the employees who have used GPS at work described the experience as positive, with just 4 percent giving the tech a thumbs-down.

What Is Your Mobile Strategy Missing?

Modern Marketing

It’s easy to think globally with marketing, but you are missing out on a local presence that can be more easily captured through location services and GPS-enabled mobile devices.

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Is Content King or Is Data King?

Modern Marketing

What company wouldn’t want to know the precise GPS location of every place you’ve visited during the day? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution.

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IF you haven’t THEN you should use IFTTT for social

Biznology

IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.

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The fitness gear and tech that will make me strong and skinny in 2016

Biznology

Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.

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Modernize Your Business’ Navigation System with Cloud AI

Modern Marketing

Equivalent to a GPS turn-by-turn navigation, AI guides the customer smoothly throughout their journey with the company. Do you remember the excitement you had when you were young and finally had a piggy bank full of coins?

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There is No Magic Bullet in B2B Marketing (Sorry)

B2B Marketing Traction

It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. “Big data” is very 2012. But big data has historically referred to gobs of behavioral data.

Omni-Channel Marketing Strategies for 2020

Sharpspring

Evaluate your customers’ needs – If your website lacks a key component, like a store locator, solve that issue first by using different technologies that check their location, find the nearest store, and connect to GPS.

Innovative Bank Marketing Practices No. 437

Integrated B2B

When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?

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McKinsey’s insights on personalization and martech: New report

ClickZ

Branded cell phone apps have long been used to initiate GPS-triggered push notifications of in-store offers when consumers are in the vicinity.

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The Tech trends to follow in 2015

Biznology

The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space.

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Machine Learning is Marketing’s Future: 3 Ways How

Act-On

What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.

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Location-Based Targeting – what does it really mean for marketers?

Biznology

Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.

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How Mobile Marketing is Changing the World of B2B Lead Generation

bizible

They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle.

Will hyper-personalized content help or hurt us?

Biznology

Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer.