From Crumpled Atlases to GPS Systems


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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs


All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

Digital futurism, machines that learn, and the end of (our) jobs


Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


10 Marketing Tools We’re Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.

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Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location.

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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. Community Preparedness by Iconathon.

Digital is stranger than you can think — here’s how to think stranger


Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves.

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Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father.

Are You Ready for Auto SEO?


Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so.

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How Do You Market Something That’s Worthless?

Chris Koch

These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?).

How The Top Video Marketers of 2018 Use Video to Generate More Pipeline


Winner: Impulse Creative Runners-Up: CPower, Marketo Honorable Mention: GPS Insight, Thomas Imagine creating several new videos every day while ensuring every blog post you publish is supported with video content. Bunnos. Beef Loving Texans. Personalized videos to battle GDPR.

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Matt’s App of the Week: Samaritan

Heinz Marketing

Samaritan doesn’t just tell their story, they give each participant a GPS device to carry with them such that, when and if you happen to pass them or come close to them, you’ll get an alert and access to their story. Typically I like to feature tools here that everyone can use right away. And although this app is currently only available in Seattle, the idea behind it was so inspiring to me this past week I wanted to share it with you.

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IF you haven’t THEN you should use IFTTT for social


IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.

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The fitness gear and tech that will make me strong and skinny in 2016


Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.

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Machine Learning is Marketing’s Future: 3 Ways How


What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?

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There is No Magic Bullet in B2B Marketing (Sorry)

B2B Marketing Traction

It becomes your road map – no, your GPS system – for integrated marketing success. Tweet. As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. They are looking for a magic bullet.

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September 2018 B2B Blog Post Round-Up


The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination?

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Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Industrial Marketing Today

These fun videos help us appreciate engineering innovations like GPS, remote controls and wireless handsets while TI salutes engineers for their ingenuity and passion. Here’s the Thank an Engineer video for GPS. Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies.

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Innovative Bank Marketing Practices No. 437

Integrated B2B

When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems.

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How Mobile Marketing is Changing the World of B2B Lead Generation


They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth.

MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers


The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card.

How Mobile Marketing Can Boost Your Campaign Results

Modern B2B Marketing

Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. Staying up to date is the only way to be relevant in this growing global economy.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle.

The Tech trends to follow in 2015


The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space.

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Location-Based Targeting – what does it really mean for marketers?


Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology.

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How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue


Best Video to Support a VIB Awards Nomination: GPS Insight So here’s the thing. Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue.

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Using Geo-Location Data For Lead Generation

Opt Intelligence

The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices.

Will hyper-personalized content help or hurt us?


Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer.

Virtual Reality is NOT the same as Augmented Reality


Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.)

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Facebook is Now a Local Search Tool for Those On-the-Go


Once you click the “Nearby” option on the main menu, the GPS on your phone will input your location and then pull up a list of businesses and attractions near you.

10 Important Metrics for a Data-Driven Marketing Strategy

Altitude Branding

The right set of marketing metrics act as a GPS, guiding you toward marketing success. Think about it, would you rather follow hand-written instructions and miss a turn, or have a GPS accurately guide you in real-time to your destination?

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“How I Work”: Patrick Welch, President & CMO of Bigtincan @patrickfwelch #HowIWork

Heinz Marketing

Love the Heart Monitor GPS and notifications… Pretty awesome device! By Matt Heinz, President of Heinz Marketing. Our own “How I Work” series was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We regularly feature a new B2B sales, marketing or business leader on Thursdays. If you missed some, catch up on everyone we’ve featured thus far in the “How I Work” series here.

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6 ways travel brands can benefit from dynamic ads


This type of campaign relies on using location touch points – such as an IP address or GPS data – to present viewers with relevant ads. Dynamic ads are revolutionising travel display advertising. It’s digital advertising that provides cruise lines, ferry companies, and airlines alike with the ability to present the right message, to the right person, at the right time. Combined with developments in data and targeting, dynamic ad campaigns are helping brands to improve ad performance.

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4 Reasons Why Content Marketing Must Adapt to Wearable Technology

KEO Marketing

Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content. With devices getting smarter and smaller, wearable technology is the next content marketing frontier.

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10 Marketing Tools To Be Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value. Marketing is evolving in many exciting ways. It’s challenging to navigate the changing implications of digital and data, but these changes also have ushered in a variety of strategic and tactical measures to improve efficiency.

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How to Get Found Online As a Local Business [Marketing Cast]


Focus on GPS-enabled Services. As people continue to embrace the usage of smart phones, they also start relying on location-based applications with GPS functionality. Trying to get found online as a local business comes with both advantages and challenges.

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Blog Roundup: Our Analysts’ Take on the Latest Tech News


Omer’s Take: I agree that using consumer location obtained through GPS capabilities within a mobile device (smart phone, tablet and wearables) represents significant marketing opportunities. However, location-based marketing is a lot more than just using consumer location data obtained through GPS capabilities within mobile devices. Welcome to Aberdeen’s Blog Roundup! We’ve selected trending articles on the most recent technology and market developments in various sectors.

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How to Prevent Your Car from Being Stolen

Altitude Branding

Although the NICB claims criminals are getting smarter, you definitely shouldn’t skimp out on things like GPS tracking, alarms or steering-wheel and tire locks. If you’re a new car owner, you’ve probably considered how unlucky it would be to see it stolen.

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Why Marketing Belongs in the Boardroom

Modern Marketing

" Randall Rozin, Global Director, Brand Management and Digital Marketing, Dow Corning says he thinks of marketing as a GPS for the organization. Credibility in the boardroom is measured in hard numbers.

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Edward Jones Fully Vested In A People-First Approach


Client experience looks out the windshield, not the rear-view mirror: Get in the driver’s seat, and allow your clients and prospective clients to be your GPS

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