Content Mapping: Your GPS for Effective B2B Marketing

Content4Demand

The post Content Mapping: Your GPS for Effective B2B Marketing appeared first on Content4Demand. Content mapping helps ensure you’re developing the content that supports your buyers from the beginning to the end of their path to purchase—nothing more, nothing less.

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Weekly and monthly trends—a GPS for your content strategy 

Parse.ly

If real-time analytics are the speedometer in a car, letting you know what’s happening right now so you can adapt on the fly, then historical analytics are the GPS —they can tell you where you need to go.

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From Crumpled Atlases to GPS Systems

Salesfusion

The post From Crumpled Atlases to GPS Systems appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

The Chief Learning Officer at PeopleLinx , CEO of Social Selling Link, and Co-Founder of Business Development University and Social Selling GPS tells clients: “With each new connection, determine if they are someone you’d like to speak with and tweak the LinkedIn message slightly: NAME, it is nice to be connected on LinkedIn. All sales leads are not equal.

Digital futurism, machines that learn, and the end of (our) jobs

Biznology

Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us. One of the things “the old” can teach us is how bad we are at predicting the near future.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

The Chief Learning Officer at PeopleLinx , CEO of Social Selling LinkedIn , and Co-Founder of Business Development University and Social Sales GPS tells clients: With each new connection, determine if they are someone you’d like to speak with and tweak the LinkedIn message slightly: NAME, it is nice to be connected on LinkedIn.

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. By doing this, businesses can tweak the reach of their messaging, so it only goes out to consumers […]. The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. Marketing Strategy

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Accelerate your ABM Success with Support Levels

Engagio

If you have any trouble remembering their names, here’s a hint: GPS. Not only do these levels make the perfect acronym, but much like the countless GPS devices and services out there that empower you to choose from voice guidance options, list directions vs. live map, etc.,

What is An Email Tracker & Why Is It Important?

SendX

Device tracking Device tracking makes use of GPS services to locate precisely where a device is at all times, as well as the other actions that occur on the device. If you have an active email address, you can tell how annoying it is to get repeated emails from the same sender.

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Looking at Martech: The Intersection of Marketing and Technology

Oracle

In the days before GPS in our vehicles and preceding our dependence on smartphones, foldable maps were used to determine direction and guide us on journey. Now, fast forward to GPS, which not only gives us specific directions, but it also can reroute us for a quicker, more efficient trip. When it comes to company roadmaps for marketing , part of the journey to engage with customers still relies on the art of marketing.

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The Best Free GIS Software

TrustRadius Marketing

You can use MiniMaps to navigate with GPS and share your location. The Android mobile apps are useful for field workers who need GPS navigation and data collection tools. . The software allows you to upload GPS data from compatible devices.

Andrew McCraith

Conversica

He combines experience as a management consultant with hands-on operating roles at pre-revenue start-ups, mid-size companies and the Fortune 500 including: Microsoft, Oracle, GE Digital, GE Centricity, SAP (Success Factors), Attensity, CommerceOne and most recently New Zealand-based GPS pioneer Rakon. Andrew’s 20-year career has focused on driving growth in the technology sector through developing and expanding strategic relationships.

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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. Such as, wearable activity bands that use GPS to track running, cycling, and swimming activities. Community Preparedness by Iconathon.

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Oracle

Just as having the right GPS is essential when driving, having the right technology stack for your company and business plan is key to your success. Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours and other days they would be relatively short, even if the destination was the same.

What is Mobile Marketing and how to use this strategy

RockContent

This information allows you to create actions to get to customers, such as discounts for those who saw your brand in some GPS App , like Waze or Google Maps. Some of them allow you to create interactive experiences, such as discounts on GPS apps.

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4 Tips to Sustain Your Sales Kickoff Momentum

InsightSquared

turn on your GPS when you step in the car? In today’s digital age, few people travel anywhere without their GPS. One of the most useful things about GPS apps is that they provide real-time information: Perhaps there’s a sudden detour with a new influencer.

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The Importance of Customer Journey Mapping in Content Marketing

Marketing Insider Group

Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily. You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them.

Actionable Research: A Roadmap to a Successful Rebrand

Hinge Marketing

You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The map shows all the different routes that you could take to get to your destination, but the GPS has a highlighted route of the best way to get to where you need to go through the least amount of traffic. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier.

How Do You Market Something That’s Worthless?

Chris Koch

These things all have GPS devices in them that only do location today, but will do much more very soon. Already app writers are pushing the boundaries of GPS on cell phones. I come from an industry (publishing) where the cost to produce the product has dropped to zero. Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I know, tell you something you didn’t already know, right?).

Prescriptive Analytics: Your Roadmap For Intelligent Decision-Making

HG Data

Predictive analytics is the GPS that tells you what it thinks is happening or will happen ( present ). Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post.

Are You Ready for Auto SEO?

Biznology

Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren't mobile , we are still seeing tremendous increases in usage. And some businesses benefit from that mobile usage more than others.

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Is Content King or Is Data King?

Oracle

What company wouldn’t want to know the precise GPS location of every place you’ve visited during the day? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer? For now, content is king , but there’s a new contender to the throne: data.

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Digital is stranger than you can think — here’s how to think stranger

Biznology

That’s a device with a color touch screen, a couple of cameras (one shooting relatively high resolution 3-5 megapixel photos), 512MB of memory, 16GB storage, GPS, Bluetooth, Wi-Fi, near-field communications, gyroscope, accelerometer, light sensor, digital compass, microphone, proximity sensor, and, of course, Internet access. Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves.

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Using geo-location data to fuel paid digital advertising

Digilant

It is usually provided from a GPS satellite, cell tower, or IP address either in real-time or passively. GPS and cell towers allow advertisers to pinpoint a consumer’s current location.

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What Is Your Mobile Strategy Missing?

Oracle

It’s easy to think globally with marketing, but you are missing out on a local presence that can be more easily captured through location services and GPS-enabled mobile devices. Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group.

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State sponsored cyberattacks, back to the office and retail evolution – The September roundup

Champion Communications

Much of the world’s critical infrastructure relies on GPS for its time feed. But did you know that GPS is increasingly vulnerable to spoofing attacks and outages?

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Guided Selling Best Practices For Sales

InsightSquared

SiriusDecisions likens dynamic guided selling to using GPS navigation while driving. While you can likely arrive at your destination without assistance, GPS provides real-time updates and guidance that helps you avoid unforeseen traffic and arrive at your destination more expeditiously.

Local SEO: how to attract more local customers in 2020

RockContent

If the user does not specify a region in the search terms, Google itself calculates the distances using the location information provided by GPS technologies installed on smartphones. If you manage a local business’ marketing, you know it’s not always easy to attract new customers.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Oracle

From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle. It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile.

Top Omni-Channel Marketing Strategies 2021

Sharpspring

Evaluate your customers’ needs – If your website lacks a key component, like a store locator, solve that issue first by using different technologies that check their location, find the nearest store, and connect to GPS.

Innovative Bank Marketing Practices No. 437

Integrated B2B

When the GPS navigation in his rental car developed problems, Jan found that the only way to keep the system in operation was to hold the on/off button down permanently. For those contemplating using the same technique, it should be noted that the second edition is somewhat thinner than the first edition, and may therefore be better suited to later-model GPS systems.

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IF you haven’t THEN you should use IFTTT for social

Biznology

IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent. While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?”

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Geofencing: reaching customers by location, in real-time

Choozle

Using location as a parameter, an app or other software uses GPS, RFID, Wi-Fi, or cellular data to trigger marketing campaigns whenever a tag enters the set boundaries.

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The fitness gear and tech that will make me strong and skinny in 2016

Biznology

Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone. OK, I am not so naïve as to assume that all the fitness apps we have have strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids — but it’s not far from the truth.

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Modernize Your Business’ Navigation System with Cloud AI

Oracle

Equivalent to a GPS turn-by-turn navigation, AI guides the customer smoothly throughout their journey with the company. Do you remember the excitement you had when you were young and finally had a piggy bank full of coins? It was time to exchange the coins for paper money so you happily hummed a tune as you began separating the coins out to their denominations, counting them and stacking in piles across the floor, then finally stuffing the coins into the paper rolls.

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Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Industrial Marketing Today

These fun videos help us appreciate engineering innovations like GPS, remote controls and wireless handsets while TI salutes engineers for their ingenuity and passion. Here’s the Thank an Engineer video for GPS. Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies.

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No August Activity Slump For Champion Comms

Champion Communications

Resilient timing synchronisation infrastructure: beyond GPS . Did you know that 45% of the population will keep up with their lockdown shopping habits and continue to shop online? Or that by the end of this year, the edge cloud service market will grow by at least 50%?