From Crumpled Atlases to GPS Systems


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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs


All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


10 Marketing Tools We’re Thankful For

Modern Marketing

GPS Enabled devices - Once relegated to the phantom ‘wish list’ for marketers, it’s great to now have the opportunity to know what’s up, who’s nearby, and how you can capitalize on the location of your audiences to deliver value.

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Digital futurism, machines that learn, and the end of (our) jobs


Granted, Batman’s GPS was a bit cumbersome (see below), but hey, nobody is perfect. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers


The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card.

Machine Learning is Marketing’s Future: 3 Ways How


What might seem out of reach today can become widely accessible tomorrow – just look at the GPS system, or drones. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.

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7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

based logistics firms were required to tap into localized country transporters with GPS tracking. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries.

How Mobile Marketing is Changing the World of B2B Lead Generation


They harness the power of GPS location, audio recognition, QR code scanners, spatial recognition services and even smartphone cameras to serve professionals. In many ways, smartphone access is responsible for B2B marketing’s growth.

4 Reasons Why Content Marketing Must Adapt to Wearable Technology

KEO Marketing

Marketers will have to consider how to integrate their content with GPS and mobile tech to deliver relevant content. With devices getting smarter and smaller, wearable technology is the next content marketing frontier.

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New Year, New Email IP Address?


An Internet Protocol address (IP address) is a numerical number assigned to any device connected to the Internet – your PC, tablet, or smartphone, your Nest thermostat, your refrigerator, your Whistle GPS pet tracker , and so on.

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IF you haven’t THEN you should use IFTTT for social


IFTTT can connect to my Android (or your iPhone ), keep track of my GPS, and then, when I reach a perimeter of my choosing, as tight or as loose as I want to the White House, then my Android will alert IFTTT and a tweet will be sent.

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Interesting Infographics: Be More Competitive By Nurturing Big Data


This infographic, from Clear Ci , explores some of the best places to harvest data today, including social media posts, transaction records, Google search queries, digital pictures and video, and even smartphone GPS readings.

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4 Ways to Bridge the Gap Between Online and Offline Marketing

Modern B2B Marketing

This can be done through GPS, beacons, Wi-Fi, radio signals, and cell towers with brick-and-mortar coordinates. Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways.

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Actionable Research: A Roadmap to a Successful Rebrand

Hinge Marketing

You have a road map and a GPS device. You plug your current and desired destinations into the GPS while also looking at the map. The answers to these questions are like the coordinates that you plug into the GPS device we talked about earlier.

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Why Marketing Belongs in the Boardroom

Modern Marketing

" Randall Rozin, Global Director, Brand Management and Digital Marketing, Dow Corning says he thinks of marketing as a GPS for the organization. Credibility in the boardroom is measured in hard numbers.

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Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.

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The fitness gear and tech that will make me strong and skinny in 2016


Over the last three months I have been so busy with actual work that I have put a pin in the obsessive calorie-counting, the obsessive step-step-stepping, the recording of anything even remotely resembling a workout onto a GPS watch , a fitness tracker, or a smartphone.

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What Brick and Mortar Retailers Can Learn from Amazon

Modern Marketing

Mobile presence technologies like GPS, WiFi and Bluetooth beacons offer retailers a tremendous opportunity to connect the digital and physical worlds for retail shoppers.

The Ultimate List: 50 Local Business Directories


Navteq GPS 50. As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations.

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6 Freaky, Funny, and Scary Abilities of Computer Organisms

Chris Koch

Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts.

Five Marketing Metrics that are Definitely NOT “Worthless”


” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks.

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Does Your Law Firm Need More Than One Marketing Plan?


One device enables you to text, call, email, take photos, download and listen to music, access GPS and more. In the complicated, fast-paced world we live in, there is an increasing desire to have “one thing” to satisfy multiple needs.

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How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

Location data in stores has long been associated with GPS and beacon technology. Every day, retailers watch customers leave their stores without making a purchase.

Building an Audience Is Not a Chore: 5 Brands That Began with Content

Content Standard

I don’t know George Lucas personally, but I doubt he spent his 20s and 30s dreaming about how to improve lives with a Yoda-dictation GPS navigator. What is Star Wars, truly? Is it a film franchise? Or a great marketing and content strategy? The answer depends on whom you ask.

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What’s the Word? New Additions to the Digital Marketing Glossary

Marketing Action

Mobile: Using smartphone users’ GPS, marketers can deliver ads that are applicable to where they are. With geofencing (which creates a radius around a certain area), you can target customers with a tailored message when the GPS indicates they’ve entered the area.

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For B2B Mobile Marketing Strategies, Distraction Never Looked So Good

Content Standard

In addition to content with eye appeal, mobile strategies including click-to-call buttons, one-click functionality, streamlined registration, and GPS-enabled driving directions can facilitate action from consumers.

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Geofencing? And other ways to target ads to trade show attendees without being there.


Marketers can take the GPS capabilities to feed ads to people who are geographically ready to make buying decisions. Heading out to trade shows and conferences are one of the best ways to generate leads. In fact, research has proven this to be true.

9 of the Biggest Google I/O Keynote Announcements


7) From GPS to VPS. When you’re lost, or can’t figure out how to get somewhere, GPS has been there to save dozens of us.

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The Future is Solomoco: 5 Predictions for Digital Marketing

Modern Marketing

I pulled out my phone, did a search for area coffee shops and immediately followed my GPS to a cup of java. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing. The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce.

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B2B Marketing Plan Best Practices: 5 Simple Rules to Follow


It’s the equivalent of starting out on a cross country journey without a GPS. “We’ve tried a lot of marketing tactics but nothing seems to work.”

Google Glass Returns from the Dead. What Will This Mean for Marketers?

Content Standard

chefs and at-home cooks (reading recipes instantly while your hands are covered in flour), and even drivers (seeing a GPS map overlay in the glasses to help you navigate). After its widely publicized flop, Google Glass is making a quiet comeback.

What, When, and How to Measure Your Twitter Marketing

Content Standard

Twitter’s analytics platform offers a buffet of targeting information, ranging from platform activity and GPS locations to strategy-specific tools—for example, a feature that helps you market to followers of a particular account.

14 Stress Management Apps to Relax Your Mind & Body


3) GPS For the Soul. The GPS For the Soul app was created by Arianna Huffington and Deepak Chopra , both outspoken advocates for emotional well-being. Stress and anxiety -- to some degree -- are natural parts of everyday life.

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Audienti merges SEO, Advertising, and Influencer Engagement services


That said, the Audienti software is GPS for your Online Brand. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you.

Mobile is dead: start thinking mobility now…


In-store experience is changing because of the iBeacon, or similar upcoming technologies.Using low-frequency Bluetooth technology, it creates GPS-like utility in the store itself that is able to pinpoint–within a few feet–a shopper’s location through his smartphone.

6 Reasons Social Media Sucks, But You Need to Use It Anyway


Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism.

Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage

Modern B2B Marketing

These solutions are then able to understand location data such as Wi-Fi, IP, GPS and so on, to feed algorithms in order to listen to signals and determine your location.

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Pokémon Go and the virtual future of storytelling


Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time.

A Quick Guide to Snapchat for Nonprofits


A geofence refers to the GPS coverage of geographical area, putting boundaries around it like a virtual fence. Snapchat is on the rise in a big way.

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