4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing
Marketing Insider Group
AUGUST 3, 2020
Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Furthermore, data analysis is incredibly tedious and boring.