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What Is Split Testing? Best Split Testing Tools and Strategies


While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Tools typically provide this analysis, showing you which version is the winner. It’s also important to avoid testing too many variables at once, as this can complicate the analysis.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Furthermore, data analysis is incredibly tedious and boring.


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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

Data Analysis. Like data analysis but forward-facing, quantitative modeling uses historical data to build future projections. A/B and multivariate tests try out different variables (such as copy, design, format) and deliver data to help determine the optimal approach. Quantitative Modeling. Experimental Process.

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AI-powered martech releases and news: March 21


It allows for experimentation with multivariate and incrementality tests across various marketing channels, and exploration through the creation of custom metrics and user funnels.

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This week’s AI-powered martech releases


Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. FastrAI is built into the Fastr Frontend platform.

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What is N testing? (In 100 Words or Less)


Now, you might be wondering, "How does this differ from multivariate testing?". Multivariate testing is usually more comprehensive than A/B/n tests. For example, an A/B/n test will test one element of a web page, while a multivariate test will test multiple variables at once. It's a good question.

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How AI Improves A/B Testing


Advanced Multivariate Testing: AI can handle complex multivariate testing scenarios involving multiple variables and interactions. Click To Tweet AI shines in data analysis, personalization, and adaptive responses, so let’s look closer. Now, the problem is the opposite.