Only B2B

MARCH 5, 2025

Use platforms like Bombora, G2, and 6sense to collect third-party data. Use tools like Google Analytics to gather insights on the most visited pages and downloaded content. Third-Party Data (External Data): Third-party data tracks off-site activities, including content engagement and search behaviors.

Ideal Customer Profiles 77

Ideal Customer Profiles Intent Signal Lead Ranking Intent 77

Only B2B

APRIL 16, 2025

You can also map buyers content journeys to intent signals from platforms like Bombora. Thats how behavior-led messaging becomes timely, relevant, and effective According to the Content Marketing Institute, 87% of marketers say content marketing generates demand , and 74% say it nurtures leads effectively.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Zoominfo

DECEMBER 6, 2024

Terminus integrates intent signals from Bombora, aiding account and contact discovery. Learn More about Calendly 5. Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences. The platform provides account and contact data with human curation.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Inbox Insight

MAY 21, 2025

Why it matters First-party data provides detailed, consented insights into known contacts and anonymous visitors on your properties, while third-party data (like Bombora’s) shows research activities happening elsewhere. This combined approach offers a more complete view of buying behavior than either source alone.

Intent Data 52

Intent Data Lead Ranking Lead Scoring Lead Generation 52

Televerde

MAY 28, 2025

Platforms like Bombora and 6sense analyze online behavior to identify when a company shows signs of active interest. Strong strategy and clean data make them work. Intent Data and Behavioral Intelligence Tools Some leads are already researching solutions. You just have to spot them. Intent data tools help you do that.

Marketing Automation Services 85

Marketing Automation Services Lead Generation Sales Qualified Leads Lead Scoring 85

Inbox Insight

SEPTEMBER 30, 2024

Examples: 6sense, Bombora, Demandbase Strategic account planning: Marketers must employ sophisticated techniques beyond traditional lead scoring to identify high-value accounts. This involves analyzing firmographic data, technographic information , and behavioral signals to create ideal customer profiles (ICPs).

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 52

Lusha

SEPTEMBER 9, 2024

Data Section: Lusha ingests Bombora’s Company Surge® data to enrich account and contact data to ensure businesses engage with the right stakeholders at the most active stage of the buying cycle. Bombora’s Company Surge® data and approach are fundamentally different.

Intent 52

Intent Bombora Peer-to-peer Buyer Intent 52

Only B2B

SEPTEMBER 25, 2024

Bombora Features: Company-level intent signals Deep data insights Seamless integration with CRM platforms Pros: Strong data accuracy Robust reporting tools Helps identify businesses actively searching for your solution Cons: Can be costly for small businesses Learning curve for effective use 2. Not really.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Martech

JANUARY 28, 2025

Chalice Custom Algorithms (or incremental ABM when combined with Bombora through The Trade Desk) can target business accounts across multiple DSPs and media channels using programmatic/CTV. While it can be expensive, tools designed for ABM can ensure that your most significant accounts dont consume all of your budget.

Paid Content 114

Paid Content Paid Search Agency Advertising Agencies Brand Identity 114

New North

JULY 25, 2024

These include: CRM Platforms: Salesforce, HubSpot CRM Centralize account data and track sales progress Marketing Automation: Hubspot, Marketo, Pardot Monitor engagement across multiple channels ABM-Specific Platforms: Demandbase, Terminus Provide comprehensive ABM analytics and reporting Business Intelligence Tools: Tableau, Power BI, Databox Create (..)

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Martech

NOVEMBER 13, 2024

In the ABM space, Terminus competes with 6sense, DemandBase and Bombora, among others. DemandScience competes with lead gen suppliers like Infuse Media and pharosIQ, media companies like Informa and data vendors like ZoomInfo. Consolidation in this space is not uncommon.

Account Based Marketing 121

Account Based Marketing B2B Marketing Paid Search Agency Bombora 121

Only B2B

DECEMBER 18, 2024

Low-Intent Leads Waste Time Tool: 6sense, Bombora, or LeadSquared Why Use It: These tools analyze intent signals, helping sales focus on high-priority leads while marketing nurtures the rest.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Lead Scoring Work Management 71

Single Grain

APRIL 28, 2025

” For example, Keboola, a self-service data management company, used Cognism to access Bombora’s intent data, selecting specific intent topics relevant to their data integration solution. Third-party providers : Consider platforms like Bombora , 6sense , Demandbase , or ZoomInfo to access broader intent signals across the web.

Intent Data 52

Intent Data Ideal Customer Profiles ABM Account Based Marketing 52

Single Grain

DECEMBER 12, 2024

Bombora , Demandbase ) to identify and prioritize accounts that match your ICP. How to do it: Develop a detailed profile of your ideal customers based on factors such as: Industry Company size Revenue Geographic location Buying signals Intent data Tools: Intent-data platforms (e.g.,

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Sales Management ABM 52

SmartBug Media

AUGUST 7, 2024

Apollo provides data from Bombora, so your sales team can follow up immediately with the companies who are researching your product. [Image Source - Apollo Data Health Center Dashboard] Intent data: One of the biggest benefits of Apollo is using automation to notify your sales team when a company is “in market” for your product.

Work Management 59

Work Management Hubspot Lead Ranking CRM 59

Inbox Insight

JANUARY 16, 2025

With the right tools, marketers can unlock valuable insights that fuel success: Google Trends highlights seasonal patterns and emerging trends Ahrefs uncovers competitor strategies and high-impact keywords Google Ads Keyword Planner helps identify long-tail keywords for niche targeting Bombora intent data reveals trending topics and audience interests (..)

Lead Generation 52

Lead Generation Sales Qualified Leads Top of Funnel Lead Ranking 52

SmartBrief - Marketing

FEBRUARY 12, 2025

Because sales sit so close to revenue, intent data can galvanize action and increase sales productivity, Bombora co-founder Mike Burton tells MarTech. Turn intent into revenue Conversions come quicker and easier when buyers have the serious intention to purchase. Its your job to figure out which buyers are serious.

Intent Data 87

Intent Data Intent Lead Scoring Lead Ranking 87

Modern B2B

JUNE 12, 2025

Connect with a Reddit specialist to unlock ABM intent targeting: Reddit partners with Bombora intent to offer B2B ad accounts access to key buying signals. Instead: Begin with targeted subreddits: Identify 10-15 highly relevant communities where your ideal B2B customers actively participate.

Account Based Marketing 52

Account Based Marketing Advertising Channels Cost per Acquisition B2B 52

Only B2B

MARCH 26, 2025

Heres what we do at Only B2B: We leverage both proprietary and third-party intent data (Bombora, G2, ZoomInfo etc.) Thats because most of your first-party traffic is from researchers, not decision-makers. to identify decision-makers actively researching cybersecurity solutions across review sites, niche publications, and forums.

Intent Data 62

Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

Statistics 71

Statistics Top of Funnel Intent Data Intent Signal 71

Single Grain

JULY 10, 2025

Combine real-time behavioral data with personalized digital experiences by layering first-party website signals with third-party intent data from platforms like Bombora, focusing on high-intent signals from the past 7-14 days. Layer in third-party intent data from platforms like Bombora or ZoomInfo to capture broader market research behavior.

Buyer Intent 52

Buyer Intent Intent Traffic Bombora 52

Heinz Marketing

MAY 16, 2025

ABM tools fall into categories like: Orchestration & Targeting : DemandBase, 6sense, RollWorks Ad Delivery : LinkedIn Ads, Google Ads Intent Data : Bombora, G2 Personalization : Mutiny, PathFactory Sales Enablement : Outreach, Salesloft Start small and integrate slowlyyour tech should serve your strategy, not complicate it.

Account Based Marketing 55

Account Based Marketing ABM Sales Management Top of Funnel 55

Unbound B2B

APRIL 2, 2025

Leverage buyer intent data from platforms like Bombora to prioritize outreach. Impact: Keeps your brand at a high level as prospects finalize decisions. Sales Acceleration Through Personalization Use ABM to identify high-intent accounts and tailor outreach. Impact: Ensures sales teams engage with the highest-value prospects efficiently.

Paid Content 40

Paid Content Rules Purchase Lead Ranking 40

Only B2B

MAY 14, 2025

Surely, platforms like Bombora, 6sense, and G2 make it easy to see whos researching topics related to your solution. Its not enough to show what your product doesyou need to show what it means to them. Moving Beyond Spray and Pray Tactics Its tempting to blast content to a large list and see what sticks.

Lead Generation 62

Lead Generation Paid Search Agency Work Management Account Based Marketing 62

Valasys

OCTOBER 3, 2024

Our partnership with Bombora means you can get access to these insights that will help you visualize the buyer journey. With Bombora, you can tap into the topic’s domains are showing intent for. Because then accordingly, you can create the buyer journey and map the user at the relevant stages of the funnel. And that’s not all.

Top of Funnel 52

Top of Funnel Lead Ranking Work Management Marketing Management 52

The ABM Agency

JUNE 24, 2025

Initial Qualification Filters Apply systematic filters to reduce the account universe to a manageable size for detailed evaluation.

Allocation 52

Allocation ABM Account Based Marketing Lead Ranking 52

Exo B2B

MARCH 4, 2025

Third-party data: aggregated by tools such as 6sense, Bombora or LinkedIn Sales Insights, it analyses the behaviour of companies on several external sources. Case study: an industrial company using Bombora and 6sense identified an increase in interest in its products before its sales staff were contacted.

Intent Data 52

Intent Data Lead Ranking Intent Lead Scoring 52

Unbound B2B

APRIL 24, 2025

They combine third-party intent data from sources like Nrich, Bombora, and Zoominfo with first-party insights such as content downloads, email engagement, and website activity. This approach helps them build highly targeted account lists and ensures their messaging is more relevant across every stage of the buyer journey.

Top of Funnel 40

Top of Funnel Demand Generation Paid Content Intent 40

SalesIntel

JUNE 23, 2025

Bombora Partnership: Leverage Bombora’s intent data for even deeper insights into buyer behavior. Firmographics: Access detailed company information, including revenue, employee count, industry, and location. Chrome Extension: Easily find contacts and company data directly from LinkedIn and company websites.

Enterprise Management 40

Enterprise Management Lead Ranking Sales Qualified Leads Marketing Automation Services 40

Only B2B

APRIL 2, 2025

You can use platforms like Bombora, G2, or Only B2B to find the companies showing interest in what you offer. Know your Ideal Customer Profile (ICP) inside out. Dont just base it on job titles. Dig deeper. Look at behavior, buying signals, company size, tech stack, and intent. These signals tell you whos actively searching.

Sales Management 71

Sales Management Top of Funnel Ideal Customer Profiles Sales Qualified Leads 71

Metadata

JUNE 3, 2025

Bomboras Intent Score) Increases in website visits from target accounts Ad engagement from known accounts Content downloads or demo requests from key decision-makers Tracking these behaviors helps prioritize accounts with higher conversion potential.

Account Based Marketing 40

Account Based Marketing ABM Multi-Touch Attribution Campaigns 40

SalesIntel

JULY 1, 2025

A core offering with comprehensive intent data, often powered by Bombora. High data accuracy, robust and granular intent data, deep company insights, and Research On-Demand. Intent Data Available in higher tiers (e.g., Foundry intent data). Technographics Available in higher tiers.

Price 40

Price Pricing Planning Ideal Customer Profiles 40

Heinz Marketing

MARCH 18, 2025

It also greatly helps to have a clear way for how intent tools like 6Sense and Bombora can be used to trigger requests. This is why you need a custom intake scenario for ABM (and ideally a custom workflow with its own resources). This makes things more understandable and predictable for the execution teams down the line.

Account Based Marketing 53

Account Based Marketing ABM Advertising Benchmark Urgency Marketing 53

FunnelEnvy

APRIL 14, 2025

Platforms like Bombora, G2, and LinkedIn Sales Navigator provide insight into prospect behavior. Leverage Intent Data: Use behavioral data, engagement signals, and third-party intent sources to identify prospects actively researching solutions. Refine Content Strategy: Create content that speaks directly to your target audiences needs.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 69

SalesIntel

JANUARY 8, 2025

Actionable Steps: Utilize Intent Data : Platforms like 6sense or Bombora can reveal which accounts are actively researching your product or industry topics, allowing you to prioritize them. This data-driven approach ensures youre not wasting resources on low-value leads.

Marketing AI 52

Marketing AI Trends Generation Lead Scoring 52

FunnelEnvy

MAY 11, 2025

These include Demandbase (firmographic data from reverse IP lookup) and Bombora (B2B intent). In this case the combination of referrer (Google) and landing page is a signal of customer interest. There are third party data providers that can provide information on anonymous visitors as well.

Examples 52

Examples Personalization Top of Funnel Marketing Automation Services 52

Madison Logic

SEPTEMBER 24, 2024

Tools to consider: Bombora offers intent data that reveals when companies are researching topics related to your business. Intent data also aids in refining account selection, ensuring that your marketing and sales teams concentrate on opportunities with the highest potential.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Budget Programs ABM 52