Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. A couple of emails later and I was on the phone with Erik Matlick, Madison Logic founder and Bombora CEO. The change from Madison Logic Data to Bombora was announced on April 13. Bombora’s core business is assembling data about B2B companies and individuals.

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Bombora Custom Publishing Experience B2B 212

The ABM Agency

APRIL 15, 2021

For marketers looking to leverage third-party intent data, one of the premier vendors in this space is Bombora. What Does Bombora Do? Interestingly, Bombora uses what they call a “Data Co-operative.” According to Bombora, their B2B Data Co-op is the largest of its kind with: 21.7

Bombora 98

Bombora Intent Data Agency Advertising Agency 98

Valasys

NOVEMBER 14, 2018

Triblio, the award-winning Account Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora. million businesses, Bombora measures interest levels for more than 4,000 products and services. This is where third-party intent data from Bombora becomes vital. With Bombora and Triblio working together in harmony, a powerful tool gets placed in the hands of thoughtful, innovative marketers. About Bombora.

Bombora 56

Bombora Intent Intent Data Purchase Intent 56

DealSignal

AUGUST 25, 2020

We’re excited to partner with Bombora to help marketing and sales teams finally answer the most elusive question: Who is out there actively looking for what we sell and how can we reach them before our competitors,” said DealSignal founder & CEO, Rob Weedn.

Purchase Intent 52

Purchase Intent Bombora Purchase Intent 52

6sense

JUNE 13, 2022

That’s why 6sense was excited to form an exclusive partnership with Bombora last year to add their wealth of B2B buyer insights to our own already robust solution. Thanks to the partnership, 6sense customers automatically gain access to: 10 free Bombora company surge topics.

Bombora 62

Bombora Custom Publishing Intent Signal Intent 62

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

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Bombora Intent Intent Data Marketing AI 62

Martech Advisor

AUGUST 30, 2019

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent. Bombora and LiveRamp leveraged account-based marketing strategies to develop tools that define and target SMBs with an intent to purchase products and services.

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Bombora Advertising Agency SMB Marketing & Strategy 47

The Point

MAY 19, 2020

A “mid-stage” (MOFU) nurture track, stream, or program, of finite length, triggered by pre-defined actions, specific behavior, lead score threshold, or third party intent data (ex: Bombora ) that suggest increased buying interest. .

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Lead Nurturing Class Leads Lead 299

The CSI Group

JULY 9, 2020

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data

Bombora 52

Bombora Target Budget Relevance 52

The CSI Group

JULY 9, 2020

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns. B2B Advertising Data

Bombora 52

Bombora Target Budget Relevance 52

6sense

DECEMBER 10, 2021

6sense, the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora, the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

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Bombora Marketing AI Intent Intent Data 62

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription. 6sense is a leader in orchestration and data for account-based sales and marketing teams” said Erik Matlick, Founder and CEO at Bombora. About Bombora.

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Bombora Intent Intent Data Marketing AI 48

Full Circle Insights

JANUARY 24, 2023

The integration with Bombora lets B2B marketers measure the impact of their ABM strategy inside the CRM, which serves as a single source of data truth. The Bombora-Full Circle ABM integration gives them that power.” Find out more about Bombora intent data at www.bombora.com.

Sales Management 52

Sales Management Bombora Press Release 52

6sense

AUGUST 29, 2021

Casey was very familiar with Bombora intent data from a previous role at Marketo. He appreciated Bombora’s ability to evaluate potential customers’ baseline level of interest and then detect surges in interest at the account level. He decided to test using Bombora data, combined with Kazoo’s own first-party website data, to craft a rules-based model to predict buying stage. 6sense + Bombora: Better Together.

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Bombora Intent Data Intent Bandwidth 48

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. NEW YORK and SAN FRANCISCO (April 4, 2019) – Bombora, the leading provider of B2B intent data, and DealSignal, the leading on-demand B2B marketing data provider, today announced a partnership and product integration to deliver B2B marketers leads from organizations showing purchase intent. Bombora Rich Cherecwich, WIT Strategy rcherecwich@witstrategy.com .

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Purchase Intent Bombora Purchase Intent 45

6sense

MAY 12, 2020

Bombora’s Company Surge ® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. To learn more about the integration between 6sense and Bombora, visit 6sense.com/our-partners/bombora. About Bombora.

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Bombora Behavior Intent Signal Intent Data 62

Valasys

AUGUST 29, 2019

On 27 th of August 2019, LiveRamp, a trusted platform for providing meaningful insights from data gathered from multiple touch-points, announced their jointly developed solution with Bombora. Leveraging the strategies of account-based marketing (ABM), Bombora & LiveRamp have developed tools to identify, target & convert the groups of the audience that were extremely hard to discover. Bombora targets about 7.5

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Bombora Medium SMB Marketing AI 40

Webbiquity

MAY 12, 2020

Another valuable tactic is using buyer intent data or technology, from providers like Bombora, DiscoverOrg, TrustRadius, IntentData, EverString, or even using LinkedIn Sales Navigator to surface interested prospects.

Research 274

Research Bombora Purchase Terms and Conditions 274

The Point

APRIL 26, 2018

I asked Charles Crnoevich, Head at Partnerships at Bombora , the leading provider of B2B intent data, to shed some light on where, when, and for whom intent data holds the most promise. (HS) Bombora and other intent data providers can let that brand know when companies start to do research on independent sites, long before a potential buyer actually identifies themselves to the seller or even visits their Website. (HS)

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Intent Data Intent Bombora Best 188

The Point

NOVEMBER 12, 2019

That’s because, out of the pool of people with real purchase intent, not all will be searching on specific terms and thus showing up within Bombora or other intent data providers. B2B Marketing Campaign Strategy Content marketing Demand Generation Demand Generation Agencies Marketing Agencies Marketing Data Marketing Technology Bombora hot leads intent data marketing data marketing technology martech third-party intent data

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Intent Data Intent Bombora Classified 132

Terminus

APRIL 3, 2019

Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data. Now, we’ve deepened our integration with Bombora to bring your intent data into Account Hub automatically. Keep in mind that the way Bombora delivers meaningful signal is by first creating a baseline for how much every account normally consumes content on every topic.

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Bombora Intent Intent Signal Intent Data 30

6sense

NOVEMBER 13, 2015

To answer that question on November 18 th , 6sense is brining together Forbes, DWA and Bombora to discuss the tools and resources B2B marketers have at their disposal and how they can be aligned to deliver ROI with the least expenditure of budget and human capital. Modern marketers are facing business and technological imperatives to integrate, optimize and hone every facet of their work.

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Bombora Intent Data Aggregator Intent 48

Terminus

DECEMBER 14, 2017

Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. The partnership will bring together Bombora Company Surge™ data with Terminus’ best-in-class website engagement data to allow B2B marketers to more easily and effectively operationalize account-based marketing. By combining Bombora and Terminus data, B2B marketers can prioritize target accounts using trending intent and engagement signals.

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Bombora Marketing & Strategy Outreach Intent 22

EverString

FEBRUARY 22, 2018

Intent data Marketing Bombora demand generation intent data marketoThe post Q&A: How Marketo’s demand-gen team uses intent data appeared first on EverString.

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Intent Data Marketo Intent Demand 48

SalesIntel

MARCH 26, 2022

Watch this webinar by Intent Data leaders Bombora and SalesIntel where the experts have covered how to use Intent data in SalesIntel to fuel your sales intelligence and drive pipeline growth. Blog bombora buying intent intent data sales intelligence

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Intent Data Intent Bombora Buyer Intent 52

Rev

MAY 21, 2018

Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. Unlike data from Bombora and The Big Willow, Google ties the search to the individual typing in the search string. Unlike Google, the intent data offered by Bombora and The Big Willow doesn’t tell you who the person or people are who have interest in the topic. What Google, Facebook, and B2B Media Companies Don’t Want You to Know.

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Intent Data Intent Bombora RFP 122

SalesIntel

AUGUST 6, 2021

Watch this webinar by Intent Data leaders Bombora and SalesIntel where the experts have covered how to use Intent data in SalesIntel to fuel your sales intelligence and drive pipeline growth. Blog bombora buying intent intent data sales intelligence

Intent Data 52

Intent Data Intent Bombora Buyer Intent 52

Aberdeen

JANUARY 22, 2019

Bombora. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers. This behavioral data is shared with Bombora’s customers in the form of topics researched, rather than URLs visited. A longtime provider of company contact information, DiscoverOrg recently announced it would be enhancing and relaunching its OppAlerts product (part of their platform offering) with Bombora Company Surge buyer intent signals.

Intent Data 40

Intent Data Intent Intent Signal Marketing AI 40

Aberdeen

FEBRUARY 13, 2019

The decision makers at Informatica didn’t want to spin their wheels preparing to integrate intent data into Sales and Marketing operations, so they started their journey by letting new partner, Bombora, identify signals of content consumption of targeted topics and competitors’ companies. A story with a happy ending is something most folks enjoy reading.

Acquisition 40

Acquisition Bombora Purchase Intent Buyer Intent 40

Leadspace

SEPTEMBER 22, 2016

Bombora’s Mike Burton cited the big shift in the way B2B decision makers research buying decisions and consume content. Marketing News & Events 6sense ABM account-based marketing Amanda Kahlow Atul Singh b2b b2b demand generation B2B lead generation b2b marketing best practices Bombora Dell demand generation Michael Burton Niraj Deo Oracle oracle openworld predictive analytics programmatic advertising

Demand Generation 70

Demand Generation Marketing & Strategy Bombora Report 70

Televerde

AUGUST 1, 2019

Intent tools like Bombora help our sales team identify which accounts to prioritize. Blog B2B b2b demand generation b2b marketing bizbile bombora business content marketing demand gen demand generation drift intent data marketing marketing automation marketo outreach sales salesforce televerde web chatOften in life, it’s the simplest of things we think we have all figured out. We’re dead-set in our ways, more than we think.

Demand Generation 43

Demand Generation Demand Generation Marketing & Strategy 43

Marketing Insider Group

JUNE 9, 2016

By Marc Johnson, GM & CMO, Bombora With a myriad of marketing trends and technologies vying for the spotlight, how do you know what’s really top of mind with B2B marketers themselves? To get the answers, Bombora partnered with the Aberdeen Group to […]. Cutting through the hype, what are B2B marketers actually looking to buy? The post What’s ‘Surging’ in Marketing? appeared first on Marketing Insider Group. Content Marketing

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Bombora CMO Advertising Agency Trends 126

Outreach

APRIL 20, 2020

Collaboration with Bombora. In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines.

Outreach 102

Outreach Bombora Activities Intent 102

Outreach

AUGUST 11, 2020

Outreach’s ABS workflow incorporates Bombora’s Intent data to indicate an account’s online content consumption, giving sellers a window into which organizations are actively researching solutions to their biggest problems.

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Intent Data Outreach Bombora Intent 104

Only B2B

OCTOBER 13, 2021

BOMBORA. Bombora has grown to become one of the main providers of intent data for B2B sales and marketing in the last six years. Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively.

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Intent Data Intent Bombora DemandBase 104

Allocadia

JUNE 8, 2021

As the old saying goes, “there’s only one way to eat an elephant, bite by bite “ Listen to a round table chat with senior marketing leaders from Bombora, ON24, and ZoomInfo as they break down how to approach 2022 strategic planning.

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Bombora Plan Zoominfo Marketing & Strategy 52

6sense

FEBRUARY 9, 2022

Jessica Windnagle is a Senior SDR at Bombora focused on Enterprise-sized accounts. In my new role, I have access to Bombora’s Company Surge® Intent data, and it’s completely changed how I approach my business. Want to learn more about Bombora?

Marketing & Strategy 118

Marketing & Strategy Bombora Intent Data Intent 118

Engagio

APRIL 13, 2020

Engagio makes it easy to utilize intent data because we have a native integration with Bombora, and we also allow for CSV uploads from other intent data vendors. Intent data can be gathered in a lot of ways, so today I’ll just focus on how Bombora does it. I love intent data.

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Intent Data Custom Publishing Intent Bombora 127

SalesIntel

MARCH 8, 2023

Request a Demo Bombora Bombora provides users with up-to-date client intent information by providing proprietary B2B contact data sets and access to ad tech platforms. You can save time and money on advertising that no one will see or outreach leading nowhere with Bombora.

Intent Data 52

Intent Data Intent Bombora Zoominfo 52

DiscoverOrg

AUGUST 7, 2018

Intent data vendors like Bombora collect and aggregate online research activity – from thousands of B2B websites and media publishers who participate in a data sharing co-op. Bombora’s Surge algorithm factors in the amount of content consumed, the number of content consumers, the type of content consumed, time on page, scrolling speed, and other indicators to generate a surge score for each company on each topic.

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Intent Data Intent Sales Outreach 314