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Bombora integrates with Audigent’s PMPs

Martech

B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Bombora captures company research behavior as intent signals at account and individual levels. Bombora customers will now be able to activate this intent data through Audigent’s programmatic ad-buying capabilities.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

The platform provides intent signals from Bombora, account and contact discovery for best-fit accounts, and intelligent data curation. At its core, Terminus offers a range of powerful features that enable marketers to drive ROI, minimize fraud, and prioritize brand safety.

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What is Account Based Engagement? Strategy, Benefits, and How to Get Started

Only B2B

Use tools like Bombora or Cognism to understand this buyer interest, enabling you to prioritize with purpose. Step 4: Choose Your Tech Stack Integrate tools across: Data: Bombora, Cognism Engagement: Outreach, LinkedIn, Terminus Measurement: Factors.ai, HubSpot Make sure these tools work together to provide unified account insights.

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ABM Funnel vs Traditional Funnel: Why It’s Time to Flip the Funnel

Only B2B

Then bring in tools like Clearbit , G2 , and Bombora to layer firmographic and intent data. Platforms like 6sense , ZoomInfo , and Bombora alert you when a target account is researching your category, even before they land on your site. These tools reveal whos actively researching solutions like yours.

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How to Leverage Intent-Based Marketing to Target Right Leads

Only B2B

Use AI tools like 6sense or Bombora to analyze overlapping behaviors. Mixology Digital ) Use tools like 6sense or Bombora to identify intent signals from external sources, such as industry research or competitor content engagement. This ensures you target genuinely ready-to-buy prospects and avoid wasting efforts on premature leads.

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How Programmatic DOOH B2B Reaches Decision-Makers Anywhere

Single Grain

More importantly for B2B marketers, programmatic DOOH campaigns that combined Hivestack’s DSP with Bombora’s B2B intent data delivered an 11.2% intent lift achieved through Hivestack and Bombora’s collaboration demonstrates the power of this methodology. Digital out-of-home advertising captured 34% of total U.S.

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Top B2B Intent Data Statistics You Need to Know!

Only B2B

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”