How to Prevent Phishing and Avoid Cyber Attacks

Zoominfo

Companies across the globe experience more than one million phishing attacks each year ( source ). Today we teach you how to identify phishing attempts, how to prevent them, and most importantly, how to protect yourself. How to Prevent Phishing Emails. How does phishing work?

How email marketers can help end phishing

Biznology

You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The post How email marketers can help end phishing appeared first on Biznology.

Ridding Email Phish at Massive Scale

SendGrid

The post Ridding Email Phish at Massive Scale appeared first on SendGrid. Learn more about Twilio SendGrid’s Inbox Protection Rate, which measures compliance efforts to prevent malicious email from reaching SendGrid’s email recipients.

What Is Phishing and How Can You Protect Your Business From an Attack?

Hubspot

Eventually, the university discovered the email requesting them to transfer their payments to the new bank account was actually a fraudulent and prevalent form of cyber attack that thousands of businesses fall victim to every year -- phishing. What is phishing?

Data Security: Spotting a scam before disaster

Biznology

Show everyone phishing emails look like, and to avoid opening suspicious emails. Run some mock phishing attacks of your own against your employees to see how well they are equipped to respond, and test the management team to see how well they’re enforcing the policies.

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Stop putting account links in your emails

Biznology

For years, we’ve been giving people advice to avoid clicking on links in phishing emails. So, why do we persist in telling people to avoid clicking on phishing emails? Internet Marketing Identity theft Login phish

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Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months.

Spam 101

Why did my e-mail campaign get such a low response?

Biznology

Phishing attacks often come under the guise of a message from customer service, asking the recipient to log into their account after clicking on a link in the message. Your customers might mistake your e-mail foir a phishing attempt, which is just what happened to my wife.

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Watch out for this new I-9 scam

Content Standard

In this week's e-newsletter IT Security email email scam I-9 forms phishingWatch out for emails from U.S. Citizenship and Immigration Services (USCIS) asking about employees’ I-9 forms – they’re most likely a scam. A new email scam has been using a fake USCIS email address ( news@uscis.gov ) to request employee info, although the USCIS never requires copies of I-9 forms to be sent via email.

Protecting Small Business Systems from Ransomware: Interview

ATAK Interactive

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack.

How marketers help phishers succeed

Biznology

Phishing is a real danger. I can only imagine that they just aren’t thinking about phishing attacks. But as long as companies continue to send out legitimate emails that look exactly the same as phishing attempts, people are going to be understandably confused.

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Protecting Small Business Systems from Ransomware: Interview

ATAK Interactive

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack.

Protecting Small Business Systems from Ransomware: Interview

ATAK Interactive

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack.

Are You Making These 7 Trust Killing Mistakes When Selling Online?

Convert

In a world rife with online scams, phishing sites and get-rich-quick ploys, building trust and confidence with your customers is ever more crucial. Satisfied people tell one person about their good experience; dissatisfied people tell everybody. Therefore, if you’re running an online store, building trust should be at the very top of your ‘to-do’ list. Articles Blogs

World Backup Day: Tips for Keeping Your Information Safe Online

Biznology

They deliver unwanted materials to your devices through spam and phishing emails, and knowing what these look like will help you detect and avoid falling victim. On the other hand, phishing emails appear to be coming from organizations you believe to be trustworthy. Because of this familiarity associated with phishing emails, be cautious about what type of information you send in emails and always double check the spelling of names and sites you receive emails from.

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

You will find very similar patterns in phishing emails as well. Using phishing phrases This will typically happen only if you are sending emails in an unauthenticated manner or using brand names in the emails which are most regular victims of Phishing attacks.

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Anatomy of an Inbound Marketing Blog Article: The Introduction

SmartBug Media

For example, if you’re writing about cybersecurity for a non-IT persona, a stat about how many organizations are burned by phishing attacks may capture the reader’s attention, creating a sense of urgency and prompting the reader to continue reading to uncover the solution to the problem.

DMARC: What It Is, Why It Matters

eDataSource

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. You’ve put a lot of effort into creating & maintaining your company’s brand, haven’t you? You spend countless marketing dollars promoting your brand.

Introducing eDataSource Brand Protection™

eDataSource

We’re excited to announce the launch of eDataSource Brand Protection™ which will help combat and stop phishing and spam attacks by allowing you to monitor, create, and enforce delivery policies for providers sending email claiming to be from your brand.

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The Definitive Guide to Email Deliverability

SendX

On another hand, it also acts as a strong deterrent against malware and phishing attacks against an unsuspecting public. This makes malware and phishing attack super easy to execute. Protection against Phishing & Spamming. Introduction.

As Malware Affects Email Marketing Trends, Brands Have a Chance to Re-Envision Their Email ROI

Content Standard

Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. Even before this latest wave of phishing scams, email click-through rates were in decline.

The Ultimate Guide to Cybersecurity

Hubspot

Phishing Attack. Phishing Attack. A phishing attack is when hackers disguise their identity and intent through a seemingly legitimate download, link, or message. It’s a very common type of cyber attack — over 75% of organizations fell victim to phishing in 2018.

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

Traditionally, financial institutions are much more susceptible to spoofing or phishing. An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions.

9 Cyber Security Mistakes that can Cost You Fortune

Valasys

Avoiding Phishing Attempts. While half of your emails you receive everyday go to spam folder, phishing is serious issue users are facing today. With increasing cybersecurity threats, it becomes important to stay vigilant all the time.

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6 Email Marketing Trends You Need to Be Aware Of

readwrite

After all, 91% of all cyberattacks are a result of phishing emails, and 92% of malware is delivered by email. Email may not get as much love as channels like social media, but it remains perhaps the most important communication tool for marketers.

Are CMOs Losing Their Best Ideas to The Competition?

Modern Marketing

Or they just send Carl in account services a phishing email, which is not always sophisticated, but devastatingly effective, if they can score login credentials. In my previous article, I discussed how CMOs can lead more diverse teams and elevate employee engagement in 2019.

Find out what is a Virtual Private Network (VPN) and why do you need it?

Altitude Branding

The photos we share, our contact and personal details, they can all be preyed upon by phishing and scammers. As long as the browsing is unencrypted, you can fall prey to phishing scams and theft of your personal data like the bank account and card number.

DMARC – What Is It and How Does It Affect My Email Marketing?

Marketing Action

This will help you track down anyone phishing your domain. DMARC will help protect the mail recipients as well as the email senders from being victims of phishing or spoofed email attacks. Senders are largely unaware what level of risk they have of being phished or spoofed.

How to Quickly Check If a Link or Site Is Safe

Hubspot

URLVoid is a service that can gauge a website or link’s online reputation and website safety, detect any fraudulent or malicious behavior, and identify if its ever been involved in a malware or phishing incident.

GDPR: Why CEOs Need to Lead from the Top Down

Modern Marketing

This could include anything from data management training, to workshops on protecting data or even running phish-baiting tests to help employees identify suspicious emails. Oracle’s Alessandro Vallega discusses the need for cultural change to ensure GDPR compliance, and why that change must come from the top. GDPR is now in effect. Companies across every industry have been under pressure to become compliant since the law was introduced in 2016.)

What is BIMI and why should email marketers care?

Litmus

When subscribers see your logo, they can immediately trust that it’s an actual email from you and not a dangerous phishing attempt.

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Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

Make sure to include instruction on how hacks like email phishing attacks happen, password best practices, etc. The cyber risk landscape is quickly evolving and cyber breaches are becoming increasingly common. Organizations have been slow to catch up with the new threat landscape.

Personal Firewalls Explained and The 5 Best Ones for 2019

Hubspot

Ranked as the best personal firewall for Mac by Top Ten Reviews and earning perfect scores on their in-house testing for blocking spyware, ransomware, and phishing attempts specifically designed to infect Macs, the Intego Mac Premium Bundle is one of the best antivirus softwares for Mac users.

Understanding Structured Data in Email Marketing

Litmus

They can trust that your message is legitimate and not another phishing scam. The typical email marketing campaign includes a lot of information. From subject lines to unsubscribe links, hero images to headlines, copy and calls-to-action, it’s a lot for a subscriber to take in.

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Make Your Content Stand Out in a Crowded, Global Marketplace

emedia

Between adverse selection in social media, clickbait lead generation, and spear-phishing campaigns, audiences are rightly skeptical of content that tries too hard to be relevant. If everyone who promised stand-out content could deliver, the internet wouldn’t have so much garbage. Relevance draws eyes (and clicks), but some companies have opted for what we might call manufactured relevance. In other words, too many marketers strive to be relevant without being educational.

4 Advantages of Using Buyer Intent Data in ABM

Strategic-IC

Through intent data, you can see that a potential (or ideal) client is often looking at publications and blogs for solutions to phishing emails getting through their enterprise firewall. What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Reaching customers at the perfect moment in their purchasing journey is the nirvana of Account-Based Marketing.

Why bad English-language writing is bad for business

Integrated B2B

A regular onslaught of phishing emails and fake news is pushing the standards for credibility even higher.