How email marketers can help end phishing

Biznology

You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The post How email marketers can help end phishing appeared first on Biznology.

Data Security: Spotting a scam before disaster

Biznology

Show everyone phishing emails look like, and to avoid opening suspicious emails. Run some mock phishing attacks of your own against your employees to see how well they are equipped to respond, and test the management team to see how well they’re enforcing the policies.

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Stop putting account links in your emails

Biznology

For years, we’ve been giving people advice to avoid clicking on links in phishing emails. So, why do we persist in telling people to avoid clicking on phishing emails? Internet Marketing Identity theft Login phish

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Simple Steps To Strengthen Your Network Security

Aberdeen

Read: Reducing the Risk of Phishing Attacks: It’s About Time. and calls from outsiders trying to obtain your information (phishing). Phishing attackers hook virtually 100% of their victims within the first 24 hours.

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months.

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Why did my e-mail campaign get such a low response?

Biznology

Phishing attacks often come under the guise of a message from customer service, asking the recipient to log into their account after clicking on a link in the message. Your customers might mistake your e-mail foir a phishing attempt, which is just what happened to my wife.

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Watch out for this new I-9 scam

Content Standard

In this week's e-newsletter IT Security email email scam I-9 forms phishingWatch out for emails from U.S. Citizenship and Immigration Services (USCIS) asking about employees’ I-9 forms – they’re most likely a scam. A new email scam has been using a fake USCIS email address ( news@uscis.gov ) to request employee info, although the USCIS never requires copies of I-9 forms to be sent via email.

How marketers help phishers succeed

Biznology

Phishing is a real danger. I can only imagine that they just aren’t thinking about phishing attacks. But as long as companies continue to send out legitimate emails that look exactly the same as phishing attempts, people are going to be understandably confused.

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Protecting Small Business Systems from Ransomware: Interview

ATAK Interactive

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack.

Are You Making These 7 Trust Killing Mistakes When Selling Online?

Convert

In a world rife with online scams, phishing sites and get-rich-quick ploys, building trust and confidence with your customers is ever more crucial. Satisfied people tell one person about their good experience; dissatisfied people tell everybody. Therefore, if you’re running an online store, building trust should be at the very top of your ‘to-do’ list. Articles Blogs

As Malware Affects Email Marketing Trends, Brands Have a Chance to Re-Envision Their Email ROI

Content Standard

Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. Even before this latest wave of phishing scams, email click-through rates were in decline.

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

Traditionally, financial institutions are much more susceptible to spoofing or phishing. An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions.

DMARC – What Is It and How Does It Affect My Email Marketing?

Marketing Action

This will help you track down anyone phishing your domain. DMARC will help protect the mail recipients as well as the email senders from being victims of phishing or spoofed email attacks. Senders are largely unaware what level of risk they have of being phished or spoofed.

GDPR: Why CEOs Need to Lead from the Top Down

Modern Marketing

This could include anything from data management training, to workshops on protecting data or even running phish-baiting tests to help employees identify suspicious emails. Oracle’s Alessandro Vallega discusses the need for cultural change to ensure GDPR compliance, and why that change must come from the top. GDPR is now in effect. Companies across every industry have been under pressure to become compliant since the law was introduced in 2016.)

Why bad English-language writing is bad for business

Integrated B2B

A regular onslaught of phishing emails and fake news is pushing the standards for credibility even higher.

Edgewave Selects True Influence ContentLEADS™ to Accelerate Sales, Drive High Growth and Profitability

TrueInfluence

Its multi-layered Email Security Platform provides unparalleled pre- and post-delivery inbox protection from today’s proliferating messaging threats like ransomware, spear phishing, business email compromise and more.

6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

In a world of phishing attacks and hackers, assume your audience is as skeptical as I am. A few weeks ago, your inbox was probably stuffed with GDPR emails. Mine was.

How an Ice Cream Brand Is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s

Brandpoint

For chocolate flavors, it’s Phish Food. I happen to be a fan of Phish the band too, so I guess that one wins at the end of the day! Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013. Now, as U.S.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks.

Nine Valuable Varieties of Online Business Tools

Webbiquity

Stay safe online, stop phishing attacks, and get warned when you visit dodgy websites by using Avast Online Security. Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

Stops phishing attacks, shows user reviews, and warns you when you’re visiting websites with bad reputations. To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question.

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The Definitive Guide to Email Deliverability

SendX

On another hand, it also acts as a strong deterrent against malware and phishing attacks against an unsuspecting public. This makes malware and phishing attack super easy to execute. Protection against Phishing & Spamming. Introduction.

SocialOomph offers essential Twitter tools

Biznology

I can block them if they’re phishing on keywords and #hashtags that have nothing to do with what or who they are. I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account.

Your guide to creating a social media policy

Sprout Social

Whether it’s defending against phishing scams or ransomware attacks, make sure that everyone in your organization is vigilant about online protection. Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Symantec Wins at Content by Responding to Its Audience

Content Marketing Institute

How to help protect against #phishing scams during tax season [link] #taxtip. Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year.

Security Breaches in Healthcare: How To Protect Patient Data

Fathom

Jay: A common one is clicking links in phishing emails. Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. Personal data, including social security numbers, from millions of patients was accessed as part of the attack.

How to Design Emails to Reach the Inbox

Modern B2B Marketing

Phishing URL. by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients.

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Free Internet and Your Content Marketing Strategy: What Could Go Wrong?

Content Standard

Strom noted that “everything and everyone can be exploited, phished, compromised, or subverted.” Europe has bold plans to lead the rest of us into the future. Last month, the European Commission announced plans to make public spaces Wi-Fi enabled across the continent.

Versium Launches New Consumer Identity Risk Score Leveraging the Company’s Extensive LifeData® Platform and Predictive Scoring Technology.

Versium

Be more on the lookout for fraudulent offers or phishing scams. “In Versium’s ID Risk Score measures the risk of becoming a victim of Identity Theft or Fraud and includes reasons for different risk levels such as discovery of compromised credentials. REDMOND, Wash. October 1, 2014 – – Versium , a data technology company and leading provider of predictive analytics solutions today, announced it’s latest Predictive Score, the company’s new Consumer ID Risk Score.

Spam Filter Basics: How to Keep Your Emails from Getting Blocked

Marketing Action

There are many methods for email authentication that a spam filter looks for in order to protect users from phishing scams – the kind of fake emails that could cost email recipients a lot of money and grief. It’s the holiday season, which means marketers are really busy.

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10 Reasons I Won’t Follow You on Twitter

Webbiquity

This often leads to malware or phishing scams, and never to anything good. Before I start this rant, let me make it clear that I love gaining new followers on Twitter and I’m honored by (almost) every one—I’m grateful that you want to hear what I have to say!

How Twitter Bots Taught Me about Competitive Intelligence

Content Standard

In practice, I think it’s more likely due to a piece of wisdom I heard from our IT director once: “The day a grammarian gets angry and writes a phishing email, we’re all screwed.” The internet is an amazing place.

3 B2B Video Examples to Inspire Your Next Marketing Masterpiece

Vidyard

Paychex uses this strategy well with their video on “what is phishing?” Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands.

American Privacy 2011 – Empowering the Consumer

Modern B2B Marketing

Anti-abuse groups are working fast to stop sophisticated and well financed cyber-gangs that are harvesting consumer data to arm their phishing attacks. by Josh Aberant Online privacy is changing in the US. Yes, it’s finally happening.

6 Types of Transactional Emails That Every Email Marketer Should Know

Modern B2B Marketing

Moreover, with the prevalence of phishing activities, adding a link or email where they can report unauthorized password requests strengthens your credibility.

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31 Wicked Cool Benefits of Marketing Automation

Marketing Action

Without Marketing Automation, most email campaigns would have the same clickthrough rates as Nigerian phishing scams. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en.

10 Best Practices for Using Links in Emails

Modern B2B Marketing

This may look like phishing. Institutions are dedicating time and dollar resources to educate consumers about what a phishing email may look like. Avoid doing this in your emails, as recipients may perceive them as phishing emails and mark them as spam. I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Hotspot Shield also protects users from over 3 million malware threats, phishing sites, and spam. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps.

How do you sell SaaS software to enterprise businesses?

Leadfeeder

While startups are small teams where everyone can be trusted with more access, the principle in big organisations is usually to limit everything to the barest minimum each employee needs, so that if credentials get lost or phished (which is a bigger risk in larger organisations, just due to scale), less harm can be done.

You're Pregnant! Just Kidding. Here's the News You Missed This Week.

Hubspot

There were some fears that the emails were a result of phishing attempts, but in the end, Amazon confirmed to TechCrunch that the emails were the result of a technical glitch, going on to send apology emails to the customers that received them.

Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

These standards touch upon subjects like violence, bullying, phishing, scamming, and harassment. Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push?

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What to Do if Your Search Rankings Were Hurt by Google's Penguin Update

Hubspot

Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware. Have ya heard? A new animal may be wreaking havoc on your ability to get found in search. But this time, it doesn't take the form of a black and white bear.

What to Do When Your Twitter Account Gets Hacked

Hubspot

5) Beware of email phishing. It can happen to anyone. A stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account.