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Infographic – The Best Content Offers for Every Stage of the Buying Cycle

The Point

Aligning content offers with stages in the buying cycle is a critical factor in maximizing engagement. In a collaboration with our partner Uberflip we created the infographic below to help illustrate the types of content that work best at different stages of the buying cycle or in different types of demand generation programs.

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Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases.

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Crafting content for the buying cycle


The post Crafting content for the buying cycle appeared first on Biznology. All of those questions will have come up to some extent already, but now they’ll be reviewed again. Make sure that the simple stuff that operates isn’t what trips you up. Like this post? Sign up for our emails here.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. buy-in from your higher-ups. By the time the RFQ comes in, the original project might be completely different.

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Use of social networks in B2B marketing (2) The buying cycle!

Exo B2B

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. The buying cycle: “ads” Know your audience, it will be easier to create content that will suit them… Ideally, you will have a good idea of your personas and the value proposition addressing it.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.