Trade Show Related Topics 
Navigate the Channel
OCTOBER 12, 2022
It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. If you’re like us, you might need to get that trade show-planning muscle built up again.
Industrial Marketing Today
JANUARY 11, 2021
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent.
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Dana Polihovsky
JULY 20, 2022
Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement
The Point
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Navigate the Channel
DECEMBER 2, 2022
A trade show provides your business with the opportunity to capture the interest of a captive audience already interested in what you have to offer. This is not to diminish the importance of designing the right trade show booth.
The Point
AUGUST 18, 2014
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Here are 10 tips for designing an effective trade show follow-up campaign. Prompt response to show leads is critical. Most trade show leads are routinely ignored by sales.
Kaon
JUNE 25, 2020
Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? Think beyond the trade show.
Visitor Queue
NOVEMBER 24, 2021
Designing the perfect trade show booth is difficult. The post 5 Ideas for Trade Show Booth Design appeared first on Visitor Queue Blog | Identify Website Traffic. Marketing Sales Marketing Trade Shows Sales Strategy
LeanData
NOVEMBER 22, 2022
With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Better Trade Show Follow Up . Boost Trade Show Contacts with Enrichment Data.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.
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Webbiquity
JUNE 26, 2018
Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Because of what you invest in the preparation for and execution of trade show participation, you can’t afford to make mistakes. Ambushing Trade Show Attendees.
Visitor Queue
FEBRUARY 3, 2022
Trade show marketing is one of the best ways to generate highly qualified leads, while improving your relationship with current clients. The post Trade Show Marketing: A Complete How-To Guide appeared first on Visitor Queue Blog | Identify Website Traffic.
Visitor Queue
JANUARY 11, 2022
Trade shows are an exciting and creative way to generate new leads for your B2B company. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […]. Marketing Sales Lead Generation Marketing Trade Show
MindFire
APRIL 14, 2022
Join us to learn our secret trade show and event marketing program and walk away with a brief that you can use to put these tactics into practice! coming soon… The post Trade Show Marketing – From Sinking to Shining!
Biznology
APRIL 13, 2020
How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events.
Navigate the Channel
JANUARY 16, 2018
Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. The second largest expense of your trade show budget will be for staffing and travel. If the staff needs additional training in order to work the trade show booth effectively, add those costs too.
Biznology
JANUARY 5, 2015
trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. The U.S.
Industrial Marketer
SEPTEMBER 7, 2022
Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations. Strategy Industrial Marketing Podcast trade shows
Kaon
FEBRUARY 26, 2016
According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’. Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas!
Sword and the Script
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.
Webbiquity
JANUARY 25, 2018
Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared. Like the B2B customer, it’s important to do some research prior to attending the trade show.
Sales Lead Insights
NOVEMBER 29, 2021
Live, in-person trade shows are coming back, and your industry’s major trade show is coming up soon. PRE-SHOW. Evaluate and select trade shows carefully. Are the show’s attendees likely prospects for your products or services? POST-SHOW.
The Point
NOVEMBER 14, 2014
To quote Software Advice, “Trade shows were most commonly cited as generating both the most and the best (leads) …” And indeed, the data supports that observation: 77 percent of respondents said that trade shows generated either “somewhat” or “very high” quantities of leads, and 82 percent said that trade shows generated leads of either “good” or “excellent” quality. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).
B2B Lead Generation
NOVEMBER 26, 2012
Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ? Too many companies wrongly assume trade show attendance equals instant engagement.
Navigate the Channel
DECEMBER 19, 2017
Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, trade show marketers and exhibitors have countless cutting-edge technologies at their disposal.
Visitor Queue
AUGUST 26, 2021
When you are planning the trade show games at your display, you want to ensure the games are engaging and interactive. Trade show games and displays that are done right can drive traffic and leads for your company.
Navigate the Channel
APRIL 19, 2018
When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Did you know that your trade show booth has a maximum of three seconds to capture a person’s attention and convince them that they should learn more about your brand?
Square 2 Marketing
APRIL 1, 2020
Most of us expected to attend at least a handful of events, trade shows and conferences this year. Even when we go back to working at offices, large gatherings like trade shows will remain on the shelf. Virtual Trade Show Booth
Visitor Queue
JUNE 30, 2021
Whether you ran a booth or you were an attendee, it can be important to follow-up with the people you talked to at a trade show. The post How to Write a Trade Show Follow-Up Email appeared first on Visitor Queue Blog | Identify Website Traffic.
Webbiquity
JULY 27, 2018
Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. There’s a lot of potential at these shows, but unfortunately also a lot of competition. There are a number of benefits to consulting a marketing agency for trade show booth design.
Webbiquity
APRIL 19, 2018
Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Trade shows are packed with booths that feature eye-grabbing displays. At a trade show, everyone wants to visit the booth that is popular. Success: Pre-Show Meeting.
The CSI Group
DECEMBER 8, 2020
The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020.
Biznology
AUGUST 19, 2015
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. This is particularly true for trade show marketers as the primary reason for exhibiting at shows is lead generation, not qualification.
Square 2 Marketing
JULY 19, 2021
Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects. Trade shows are not dead; they’ve just been reborn. trade show strategy
Navigate the Channel
DECEMBER 12, 2017
Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. It goes without question that technology is a major player when it comes to trade show success. While it is true that trade show tech is necessary for ultimate event success, human engagement is just as important, if not more so.
Navigate the Channel
APRIL 26, 2018
Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. No matter what you have to offer, it is important to know how participation in a trade show can best be worthwhile to your trade show ROI strategy. Once you know the where and when of your trade show, it is time to self-promote.
B2B Lead Generation
MARCH 4, 2013
Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. Seen in this light, trade shows have the potential to be a super-intensive engagement opportunity for everyone involved.
The Effective Marketer
DECEMBER 13, 2011
Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show
Heinz Marketing
MARCH 5, 2020
If it weren’t for the fear of spreading this dangerous virus unnecessarily further, these shows would still go on – and would likely be deemed successes by all parties involved. Since we’re going to that trade show anyway, how do we make our booth more attractive?
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