Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.

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Ideal Trade Show Timeline

Navigate the Channel

In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. When your strategy and budget have received the okay by your company, it’s time to identify the goals of your trade show appearance and how best to meet them. Starting about nine months before the trade show, hammer out the elements that you want to include in your trade show booth.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Here are 10 tips for designing an effective trade show follow-up campaign. Prompt response to show leads is critical. Most trade show leads are routinely ignored by sales.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Don’t Wait for the B2B Trade Show to Return

Kaon

Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? Think beyond the trade show.

5 Ideas for Trade Show Booth Design

Visitor Queue

Designing the perfect trade show booth is difficult. The post 5 Ideas for Trade Show Booth Design appeared first on Visitor Queue Blog | Identify Website Traffic. Marketing Sales Marketing Trade Shows Sales Strategy

Trade Show Marketing: A Complete How-To Guide

Visitor Queue

Trade show marketing is one of the best ways to generate highly qualified leads, while improving your relationship with current clients. The post Trade Show Marketing: A Complete How-To Guide appeared first on Visitor Queue Blog | Identify Website Traffic.

Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Because of what you invest in the preparation for and execution of trade show participation, you can’t afford to make mistakes. Ambushing Trade Show Attendees.

5 Best Trade Show Giveaways to Increase Leads

Visitor Queue

Trade shows are an exciting and creative way to generate new leads for your B2B company. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […]. Marketing Sales Lead Generation Marketing Trade Show

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

Trade Show Marketing – From Sinking to Shining!

MindFire

Join us to learn our secret trade show and event marketing program and walk away with a brief that you can use to put these tactics into practice! coming soon… The post Trade Show Marketing – From Sinking to Shining!

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. The second largest expense of your trade show budget will be for staffing and travel. If the staff needs additional training in order to work the trade show booth effectively, add those costs too.

New Technologies Drive Trade Show Marketing Productivity

Biznology

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events.

5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. The U.S.

Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’. Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas!

19 tips for generating more high-quality trade show leads

Sales Lead Insights

Live, in-person trade shows are coming back, and your industry’s major trade show is coming up soon. PRE-SHOW. Evaluate and select trade shows carefully. Are the show’s attendees likely prospects for your products or services? POST-SHOW.

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.

Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared. Like the B2B customer, it’s important to do some research prior to attending the trade show.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

To quote Software Advice, “Trade shows were most commonly cited as generating both the most and the best (leads) …” And indeed, the data supports that observation: 77 percent of respondents said that trade shows generated either “somewhat” or “very high” quantities of leads, and 82 percent said that trade shows generated leads of either “good” or “excellent” quality. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

7 Ideas for Trade Show Games to Increase Leads

Visitor Queue

When you are planning the trade show games at your display, you want to ensure the games are engaging and interactive. Trade show games and displays that are done right can drive traffic and leads for your company.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ? Too many companies wrongly assume trade show attendance equals instant engagement.

How to Write a Trade Show Follow-Up Email

Visitor Queue

Whether you ran a booth or you were an attendee, it can be important to follow-up with the people you talked to at a trade show. The post How to Write a Trade Show Follow-Up Email appeared first on Visitor Queue Blog | Identify Website Traffic.

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. “In March 2020, live events were canceled overnight.

5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, trade show marketers and exhibitors have countless cutting-edge technologies at their disposal.

3 Trade Show Booth Elements You Shouldn’t Skimp On

Navigate the Channel

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Did you know that your trade show booth has a maximum of three seconds to capture a person’s attention and convince them that they should learn more about your brand?

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Trade shows are packed with booths that feature eye-grabbing displays. At a trade show, everyone wants to visit the booth that is popular. Success: Pre-Show Meeting.

How A Virtual Trade Show Booth Could Save Your Trade Show Season

Square 2 Marketing

Most of us expected to attend at least a handful of events, trade shows and conferences this year. Even when we go back to working at offices, large gatherings like trade shows will remain on the shelf. Virtual Trade Show Booth

Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

If it weren’t for the fear of spreading this dangerous virus unnecessarily further, these shows would still go on – and would likely be deemed successes by all parties involved. Since we’re going to that trade show anyway, how do we make our booth more attractive?

Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. There’s a lot of potential at these shows, but unfortunately also a lot of competition. There are a number of benefits to consulting a marketing agency for trade show booth design.

Trade Shows Are Coming Back, But Do You Still Need Them?

Square 2 Marketing

Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects. Trade shows are not dead; they’ve just been reborn. trade show strategy

Virtual Trade Show Checklist

The CSI Group

The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020.

Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc.

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. This is particularly true for trade show marketers as the primary reason for exhibiting at shows is lead generation, not qualification.

Tactical Tips to Maximize Your Trade Show Presence in 2018

Navigate the Channel

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. It goes without question that technology is a major player when it comes to trade show success. While it is true that trade show tech is necessary for ultimate event success, human engagement is just as important, if not more so.

Attracting the Right Customers to Your Trade Show

Navigate the Channel

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. No matter what you have to offer, it is important to know how participation in a trade show can best be worthwhile to your trade show ROI strategy. Once you know the where and when of your trade show, it is time to self-promote.

Trade Show Marketing: Tips for increasing prospect engagement

B2B Lead Generation

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. Seen in this light, trade shows have the potential to be a super-intensive engagement opportunity for everyone involved.

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show

B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows

Heinz Marketing

Showing Up Even When You’re Not Feeling It. How Two Companies Brought Their Trade Shows to (Digital) Life. Some great examples of how companies have transformed their physical trade shows into digital ones.

MindFire’s Staff Picks: 7 “Catchy” Trade Show Giveaways

MindFire

While we are on the topic of Trade Shows – don’t forget about the giveaways. We asked our MindFire Team what their favorite 7 trade show giveaways were and we just had to share. Ok candy is always a welcome gift at shows that are really busy.