Expert insights. Personalized for you.
If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. Here’s a solid countdown protocol that you should consider utilizing when it comes to trade show preparation. that you will need for the trade show at this time. MORE
Most of us expected to attend at least a handful of events, trade shows and conferences this year. Even when we go back to working at offices, large gatherings like trade shows will remain on the shelf. Virtual Trade Show BoothNow Is The Time To Rethink Your Entire Event Marketing Strategy. The companies that emerge from these uncertain times strong are those that quickly pivot their business strategy, including the marketing and sales that go with it. MORE
If it weren’t for the fear of spreading this dangerous virus unnecessarily further, these shows would still go on – and would likely be deemed successes by all parties involved. Since we’re going to that trade show anyway, how do we make our booth more attractive? Exponential thinking, for example, means eliminating trade shows entirely. It’s no surprise or secret that many marketers loathe the trade show circuit but have considered it a necessary evil. MORE
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. This is particularly true for trade show marketers as the primary reason for exhibiting at shows is lead generation, not qualification. MORE
The best opportunity to kick off that effort was at the NRF Big Show. It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. The fun didn’t end at the trade show. MORE
I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels. If there’s a virus flare-up or a second wave in the fall, you could be saying goodbye to air travel and trade shows in 2021, too. MORE
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Here are 10 tips for designing an effective trade show follow-up campaign. Prompt response to show leads is critical. Most trade show leads are routinely ignored by sales. MORE
Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ? Too many companies wrongly assume trade show attendance equals instant engagement. MORE
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. MORE
In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. When your strategy and budget have received the okay by your company, it’s time to identify the goals of your trade show appearance and how best to meet them. Starting about nine months before the trade show, hammer out the elements that you want to include in your trade show booth. MORE
Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Trade shows are packed with booths that feature eye-grabbing displays. At a trade show, everyone wants to visit the booth that is popular. Success: Pre-Show Meeting. MORE
To quote Software Advice, “Trade shows were most commonly cited as generating both the most and the best (leads) …” And indeed, the data supports that observation: 77 percent of respondents said that trade shows generated either “somewhat” or “very high” quantities of leads, and 82 percent said that trade shows generated leads of either “good” or “excellent” quality. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.). MORE
Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. Seen in this light, trade shows have the potential to be a super-intensive engagement opportunity for everyone involved. MORE
Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. No matter what you have to offer, it is important to know how participation in a trade show can best be worthwhile to your trade show ROI strategy. Once you know the where and when of your trade show, it is time to self-promote. MORE
When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Did you know that your trade show booth has a maximum of three seconds to capture a person’s attention and convince them that they should learn more about your brand? MORE
How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. The industry weathered 9/11, when everyone thought the trade show was a goner. MORE
Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, trade show marketers and exhibitors have countless cutting-edge technologies at their disposal. MORE
The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. MORE
The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. This Post-Show Questionnaire is free to download and makes it easy to collect valuable information from your event staff post-show. Add this resource to your trade show process now! MORE
Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? Furthermore, these companies are not settling for digitizing their trade show booths to fit into the transition to the virtual event. Think beyond the trade show. MORE
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. MORE
Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand. Before you start evaluating upcoming trade shows, it’s important to define your objectives and business goals. MORE
The post Lead Generation Without Conferences Or Trade shows appeared first on MarketJoy. sales development B2B Sales Conferences Covid 19 Lead Generation Qualified Leads Trade showsThe current, rapidly spreading novel coronavirus pandemic has changed our lives in ways that are unprecedented and has turned the business world on its head. In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. MORE
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. MORE
Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared. Like the B2B customer, it’s important to do some research prior to attending the trade show. MORE
If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Designing an attractive booth and staffing it with sharp employees is a great way to generate leads, connect with buyers , and capture valuable data at trade shows. Trade Show Sponsorships. MORE
Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. The second largest expense of your trade show budget will be for staffing and travel. If the staff needs additional training in order to work the trade show booth effectively, add those costs too. MORE
Note: Be sure to check out the Trade Show Dollar Challenge at the end of this post. Putting trade show dollars to work. One easy target is to pocket unspent or refunded trade show dollars as quick savings. However, what if you can save a good portion of those 2020 trade show dollars while also investing today in a marketing tactic that could deliver MORE leads than you would have gotten from your trade shows. MORE
You need a pre- and post-show plan. The post Content Marketing and Trade Shows: How to Drive Conversions Post-Event appeared first on Marketing Insider Group. Event marketing isn’t just what happens at the event. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? Simply sending an impersonal “great to see you” email with a call to action to sign up now just […]. MORE
Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Because of what you invest in the preparation for and execution of trade show participation, you can’t afford to make mistakes. Ambushing Trade Show Attendees. MORE
Showing Up Even When You’re Not Feeling It. How Two Companies Brought Their Trade Shows to (Digital) Life. Some great examples of how companies have transformed their physical trade shows into digital ones. MORE
When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Take the stress out of preparing for your next trade show by keeping track of responsibilities in a simplified checklist. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show. MORE
Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show MORE
trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. The U.S. MORE
According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’. Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! MORE
Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. There’s a lot of potential at these shows, but unfortunately also a lot of competition. There are a number of benefits to consulting a marketing agency for trade show booth design. MORE
Trade Show Related Topics Industrial Marketing Today
JANUARY 11, 2021
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent.
Kaon
JUNE 25, 2020
Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? Furthermore, these companies are not settling for digitizing their trade show booths to fit into the transition to the virtual event. Think beyond the trade show.
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The Point
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.
Webbiquity
JUNE 26, 2018
Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Because of what you invest in the preparation for and execution of trade show participation, you can’t afford to make mistakes. Ambushing Trade Show Attendees.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Kaon
FEBRUARY 26, 2016
According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’. Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas!
Navigate the Channel
APRIL 10, 2018
In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. When your strategy and budget have received the okay by your company, it’s time to identify the goals of your trade show appearance and how best to meet them. Starting about nine months before the trade show, hammer out the elements that you want to include in your trade show booth.
Webbiquity
JANUARY 25, 2018
Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared. Like the B2B customer, it’s important to do some research prior to attending the trade show.
Sword and the Script
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.
Biznology
JANUARY 5, 2015
trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. The U.S.
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? A shift is occurring for B2B Marketers.
Heinz Marketing
MARCH 5, 2020
If it weren’t for the fear of spreading this dangerous virus unnecessarily further, these shows would still go on – and would likely be deemed successes by all parties involved. Since we’re going to that trade show anyway, how do we make our booth more attractive? Exponential thinking, for example, means eliminating trade shows entirely. It’s no surprise or secret that many marketers loathe the trade show circuit but have considered it a necessary evil.
Biznology
APRIL 13, 2020
How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. The industry weathered 9/11, when everyone thought the trade show was a goner.
Webbiquity
APRIL 19, 2018
Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Trade shows are packed with booths that feature eye-grabbing displays. At a trade show, everyone wants to visit the booth that is popular. Success: Pre-Show Meeting.
Heinz Marketing
AUGUST 8, 2020
Showing Up Even When You’re Not Feeling It. How Two Companies Brought Their Trade Shows to (Digital) Life. Some great examples of how companies have transformed their physical trade shows into digital ones.
The Point
NOVEMBER 14, 2014
To quote Software Advice, “Trade shows were most commonly cited as generating both the most and the best (leads) …” And indeed, the data supports that observation: 77 percent of respondents said that trade shows generated either “somewhat” or “very high” quantities of leads, and 82 percent said that trade shows generated leads of either “good” or “excellent” quality. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).
Webbiquity
JULY 27, 2018
Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. There’s a lot of potential at these shows, but unfortunately also a lot of competition. There are a number of benefits to consulting a marketing agency for trade show booth design.
Webbiquity
JULY 3, 2018
Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand. Before you start evaluating upcoming trade shows, it’s important to define your objectives and business goals.
Lead Liaison
MAY 3, 2019
When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Take the stress out of preparing for your next trade show by keeping track of responsibilities in a simplified checklist. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.
Webbiquity
FEBRUARY 1, 2018
If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Designing an attractive booth and staffing it with sharp employees is a great way to generate leads, connect with buyers , and capture valuable data at trade shows. Trade Show Sponsorships.
Webbiquity
JULY 19, 2018
If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. Here’s a solid countdown protocol that you should consider utilizing when it comes to trade show preparation. that you will need for the trade show at this time.
Lead Liaison
MAY 17, 2019
The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. This Post-Show Questionnaire is free to download and makes it easy to collect valuable information from your event staff post-show. Add this resource to your trade show process now!
B2B Lead Generation
NOVEMBER 26, 2012
Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ? Too many companies wrongly assume trade show attendance equals instant engagement.
Navigate the Channel
JANUARY 16, 2018
Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. The second largest expense of your trade show budget will be for staffing and travel. If the staff needs additional training in order to work the trade show booth effectively, add those costs too.
Biznology
AUGUST 19, 2015
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. This is particularly true for trade show marketers as the primary reason for exhibiting at shows is lead generation, not qualification.
Square 2 Marketing
APRIL 1, 2020
Most of us expected to attend at least a handful of events, trade shows and conferences this year. Even when we go back to working at offices, large gatherings like trade shows will remain on the shelf. Virtual Trade Show BoothNow Is The Time To Rethink Your Entire Event Marketing Strategy. The companies that emerge from these uncertain times strong are those that quickly pivot their business strategy, including the marketing and sales that go with it.
B2B Lead Generation
MARCH 4, 2013
Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. Seen in this light, trade shows have the potential to be a super-intensive engagement opportunity for everyone involved.
The Effective Marketer
DECEMBER 13, 2011
Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show
MarketJoy
JULY 17, 2020
The post Lead Generation Without Conferences Or Trade shows appeared first on MarketJoy. sales development B2B Sales Conferences Covid 19 Lead Generation Qualified Leads Trade showsThe current, rapidly spreading novel coronavirus pandemic has changed our lives in ways that are unprecedented and has turned the business world on its head. In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled.
B2B Lead Generation
JULY 8, 2013
The best opportunity to kick off that effort was at the NRF Big Show. It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. The fun didn’t end at the trade show.
thePoint
APRIL 6, 2020
Note: Be sure to check out the Trade Show Dollar Challenge at the end of this post. Putting trade show dollars to work. One easy target is to pocket unspent or refunded trade show dollars as quick savings. However, what if you can save a good portion of those 2020 trade show dollars while also investing today in a marketing tactic that could deliver MORE leads than you would have gotten from your trade shows.
Navigate the Channel
APRIL 19, 2018
When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Did you know that your trade show booth has a maximum of three seconds to capture a person’s attention and convince them that they should learn more about your brand?
Navigate the Channel
DECEMBER 19, 2017
Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, trade show marketers and exhibitors have countless cutting-edge technologies at their disposal.
Marketing Insider Group
OCTOBER 25, 2018
You need a pre- and post-show plan. The post Content Marketing and Trade Shows: How to Drive Conversions Post-Event appeared first on Marketing Insider Group. Event marketing isn’t just what happens at the event. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? Simply sending an impersonal “great to see you” email with a call to action to sign up now just […].
Square 2 Marketing
MAY 28, 2020
I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels. If there’s a virus flare-up or a second wave in the fall, you could be saying goodbye to air travel and trade shows in 2021, too.
Exo B2B
SEPTEMBER 1, 2020
The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows.
Navigate the Channel
APRIL 26, 2018
Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. No matter what you have to offer, it is important to know how participation in a trade show can best be worthwhile to your trade show ROI strategy. Once you know the where and when of your trade show, it is time to self-promote.
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