Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube. Tweet. MORE
Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. MORE
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. MORE
Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. At the Trade Show. After the Trade Show. MORE
Trade Shows. Trade shows allow representatives to see your products and your brand up close. So basically, before you begin investing in the latest, greatest technology to speak to someone across the world, get involved locally with events and trade shows in your area. MORE
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. MORE
Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Blog about the show. MORE
In my 29 years in sales and marketing, I have worked a lot of trade shows. In fact, studies showed that women cold-calling in sales got two to three more minutes on the phone. ” (I hear that there are a lot of both at the Computer Electronics Show, CES.) MORE
Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Trade Show ? MORE
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. MORE
Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Send follow-up messages after the show. Tweet. MORE
In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. Now is the time to start finalizing the details of your trade show appearance. MORE
Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. MORE
The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. MORE
Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More. MORE
Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks? MORE
When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Did you know that your trade show booth has a maximum of three seconds to capture a person’s attention and convince them that they should learn more about your brand? MORE
Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. MORE
A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them. MORE
You see, what most businesses do is just show up. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. MORE
Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks? MORE
That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? MORE
The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. MORE
One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. MORE
One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. MORE
Before attending a trade show, it’s important to hammer out what your goals for the event are. Below, you’ll find the top three goals that most companies that attend trade shows want to meet as well as ways to build strategies that support them. MORE
If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” Research trade show opportunities. Decide what shows fit your persona target best. MORE
Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Trade show buyers tend to come prepared. Guest post by Tifany Scifo. MORE
That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. MORE
If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. MORE
Amid discussions of after works, master classes and even hosting our own “office-warming” party, an unanswered question hangs in the air – which trade shows (if any) should we be attending? So how do you know if going the trade show route is right for your business? MORE
Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. What trade shows will your company be attending this year? MORE
The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. MORE
Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show. MORE
How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows MORE
Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads. The Bluetext team has vast experience with conference and trade shows, generating attention for our clients, arranging media interviews and coverage, crafting the creative approach for their floor space, and publicizing their successes. MORE
Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show MORE
trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. The post 5 trade show marketing mistakes appeared first on Biznology. MORE
Talks by experts such as Brandon Dixon from RiskIQ and Marc Rogers of Cloudflare look to be an interesting catch if you sign up quickly for the show. The show also has a networking day on Saturday which is the perfect opportunity to build up contacts for the future. The conference’s planning portal which uses Watson’s AI will help you plan your show activities. The show goes back 20 years; in that time has built a good reputation and is a well-attended event. MORE
The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. Even if you have multiple shows to attend, you may have to make a choice. New shows are popping up all over the world. MORE
According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. MORE
Trade Show Related Topics Navigate the Channel
APRIL 10, 2018
In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. Now is the time to start finalizing the details of your trade show appearance.
Navigate the Channel
JANUARY 16, 2018
Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. What trade shows will your company be attending this year?
Navigate the Channel
APRIL 19, 2018
When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Did you know that your trade show booth has a maximum of three seconds to capture a person’s attention and convince them that they should learn more about your brand?
Navigate the Channel
DECEMBER 19, 2017
Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics.
Navigate the Channel
APRIL 12, 2018
Before attending a trade show, it’s important to hammer out what your goals for the event are. Below, you’ll find the top three goals that most companies that attend trade shows want to meet as well as ways to build strategies that support them.
Webbiquity
JANUARY 25, 2018
Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Trade show buyers tend to come prepared. Guest post by Tifany Scifo.
Kaon
FEBRUARY 26, 2016
According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine.
Webbiquity
FEBRUARY 1, 2018
If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth.
Navigate the Channel
FEBRUARY 1, 2018
The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. Even if you have multiple shows to attend, you may have to make a choice. New shows are popping up all over the world.
The Point
AUGUST 18, 2014
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show.
Webbiquity
AUGUST 4, 2016
A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them.
Salesfusion
SEPTEMBER 3, 2014
The post Trade Shows and Trade Offs appeared first on Salesfusion. Events
Biznology
JANUARY 5, 2015
trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. The post 5 trade show marketing mistakes appeared first on Biznology.
Navigate the Channel
AUGUST 10, 2017
Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. At the Trade Show. After the Trade Show.
The Point
NOVEMBER 14, 2014
The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC.
Biznology
AUGUST 19, 2015
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.
Salesfusion
OCTOBER 2, 2014
The post The Trade Show Follow Up Process appeared first on Salesfusion. Events Sales CRM
Act-On
AUGUST 24, 2017
How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows
The Effective Marketer
DECEMBER 13, 2011
Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show
Brandpoint
JUNE 2, 2016
The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show.
Navigate the Channel
MARCH 6, 2018
Trade Shows. Trade shows allow representatives to see your products and your brand up close. So basically, before you begin investing in the latest, greatest technology to speak to someone across the world, get involved locally with events and trade shows in your area.
B2B Marketing Traction
JUNE 22, 2011
Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube. Tweet.
Zoominfo
FEBRUARY 21, 2018
That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck?
The Effective Marketer
JUNE 29, 2011
Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Blog about the show.
DiscoverOrg
MAY 6, 2016
Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks?
B2B Marketing Traction
APRIL 23, 2012
You see, what most businesses do is just show up. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon.
B2B Marketing Traction
DECEMBER 14, 2012
In my 29 years in sales and marketing, I have worked a lot of trade shows. In fact, studies showed that women cold-calling in sales got two to three more minutes on the phone. ” (I hear that there are a lot of both at the Computer Electronics Show, CES.)
Schubert B2B
OCTOBER 12, 2017
That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up.
DiscoverOrg
MAY 6, 2016
Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks?
B2B Lead Generation Blog
NOVEMBER 26, 2012
Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Trade Show ?
Brandpoint
JUNE 2, 2016
The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show.
Bluetext
JANUARY 17, 2018
Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads. The Bluetext team has vast experience with conference and trade shows, generating attention for our clients, arranging media interviews and coverage, crafting the creative approach for their floor space, and publicizing their successes.
Marketing Envy
FEBRUARY 20, 2018
Talks by experts such as Brandon Dixon from RiskIQ and Marc Rogers of Cloudflare look to be an interesting catch if you sign up quickly for the show. The show also has a networking day on Saturday which is the perfect opportunity to build up contacts for the future. The conference’s planning portal which uses Watson’s AI will help you plan your show activities. The show goes back 20 years; in that time has built a good reputation and is a well-attended event.
IKO-Systems
FEBRUARY 10, 2016
Amid discussions of after works, master classes and even hosting our own “office-warming” party, an unanswered question hangs in the air – which trade shows (if any) should we be attending? So how do you know if going the trade show route is right for your business?
B2B Marketing Traction
SEPTEMBER 21, 2010
One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.
B2B Marketing Traction
SEPTEMBER 21, 2010
One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.
B2B Marketing Traction
APRIL 13, 2010
Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Send follow-up messages after the show. Tweet.
Integrated B2B
JUNE 3, 2013
Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show.
B2B Lead Generation Blog
MARCH 4, 2013
Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.
Schubert B2B
DECEMBER 15, 2017
If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” Research trade show opportunities. Decide what shows fit your persona target best.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
174 
Let's personalize your content