Ideal Trade Show Timeline

Navigate the Channel

In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. Now is the time to start finalizing the details of your trade show appearance.

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. What trade shows will your company be attending this year?

3 Trade Show Booth Elements You Shouldn’t Skimp On

Navigate the Channel

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Did you know that your trade show booth has a maximum of three seconds to capture a person’s attention and convince them that they should learn more about your brand?

5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics.

How to Ensure Your Trade Show Strategies Meet Your Goals

Navigate the Channel

Before attending a trade show, it’s important to hammer out what your goals for the event are. Below, you’ll find the top three goals that most companies that attend trade shows want to meet as well as ways to build strategies that support them.

Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Trade show buyers tend to come prepared. Guest post by Tifany Scifo.

Ignite Your Trade Show Success in 2016

Kaon

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine.

Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth.

Deciding Which Trade Shows to Attend This Year

Navigate the Channel

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. Even if you have multiple shows to attend, you may have to make a choice. New shows are popping up all over the world.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show.

A Quick Guide to a Successful Trade Show [Infographic]

Webbiquity

A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them.

Trade Shows and Trade Offs

Salesfusion

The post Trade Shows and Trade Offs appeared first on Salesfusion. Events

5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. The post 5 trade show marketing mistakes appeared first on Biznology.

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. At the Trade Show. After the Trade Show.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC.

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

The Trade Show Follow Up Process

Salesfusion

The post The Trade Show Follow Up Process appeared first on Salesfusion. Events Sales CRM

Conference Season Prep: Make the Most of Trade Shows

Act-On

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show

Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show.

Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

Trade Shows. Trade shows allow representatives to see your products and your brand up close. So basically, before you begin investing in the latest, greatest technology to speak to someone across the world, get involved locally with events and trade shows in your area.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube. Tweet.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck?

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Blog about the show.

Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks?

Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

You see, what most businesses do is just show up. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon.

Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

In my 29 years in sales and marketing, I have worked a lot of trade shows. In fact, studies showed that women cold-calling in sales got two to three more minutes on the phone. ” (I hear that there are a lot of both at the Computer Electronics Show, CES.)

How Important are B2B Trade Shows?

Schubert B2B

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up.

Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks?

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Trade Show ?

Content Marketing’s Role at Trade Shows

Brandpoint

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show.

Big Week for Big Trade Shows

Bluetext

Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads. The Bluetext team has vast experience with conference and trade shows, generating attention for our clients, arranging media interviews and coverage, crafting the creative approach for their floor space, and publicizing their successes.

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Talks by experts such as Brandon Dixon from RiskIQ and Marc Rogers of Cloudflare look to be an interesting catch if you sign up quickly for the show. The show also has a networking day on Saturday which is the perfect opportunity to build up contacts for the future. The conference’s planning portal which uses Watson’s AI will help you plan your show activities. The show goes back 20 years; in that time has built a good reputation and is a well-attended event.

6 Pros & Cons to B2B Trade Shows

IKO-Systems

Amid discussions of after works, master classes and even hosting our own “office-warming” party, an unanswered question hangs in the air – which trade shows (if any) should we be attending? So how do you know if going the trade show route is right for your business?

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.

Trade Show Trends B2B Marketers Need to Know

B2B Marketing Traction

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services.

Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Send follow-up messages after the show. Tweet.

Tips for trade show exhibitors

Integrated B2B

Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show.

Trade Show Marketing: Tips for increasing prospect engagement

B2B Lead Generation Blog

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

Planning Ahead for Your First B2B Trade Show?

Schubert B2B

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” Research trade show opportunities. Decide what shows fit your persona target best.