News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

Demandbase had its own announcement yesterday: something it calls “DemandGraph,” which is basically a combination of Demandbase’s existing business database with data gathering and analytical functions the Spiderbook system that Demandbase bought in May 2016.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. This is a nice extension of Demandbase’s existing account-based marketing capabilities.

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks). Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automation

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks). Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automation

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions. Demandbase vs ReachForce Match Rate.

The Metrics that Matter: A Video Interview with Demandbase

bizible

Marketers have been reporting on top of the funnel metrics, when they should be reporting on deal size, funnel velocity and pipeline generation, says Demandbase CMO Peter Isaacson.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions. Demandbase vs ReachForce Match Rate.

How To Get The Most Out Of Demandbase's ABM Innovation Summit

bizible

One of those places is the ABM Innovation Summit , sponsored by Demandbase. If you’re searching for good information on account-based marketing there are a variety of places to find it.

How Demandbase Uses LeanData

LeanData

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. LeanData helps increase productivity and efficiency by making sure Demandbase reps always have complete visibility into those key accounts. “It’s

How Demandbase Uses LeanData

LeanData

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. LeanData helps increase productivity and efficiency by making sure Demandbase reps always have complete visibility into those key accounts. “It’s

How Demandbase Uses LeanData

LeanData

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. LeanData helps increase productivity and efficiency by making sure Demandbase reps always have complete visibility into those key accounts. “It’s

How Demandbase Uses LeanData

LeanData

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. LeanData helps increase productivity and efficiency by making sure Demandbase reps always have complete visibility into those key accounts. “It’s

Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. “How is your relationship with Sales?”

Demandbase: Converting More Web Visitors into Leads

The Point

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. ABR gains its speed by querying DemandBase’s own database rather than querying external directories.

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries.

“How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork

Heinz Marketing

This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. The post “How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork appeared first on Heinz Marketing. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s.

Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

B2B Marketing Campaign Strategy Demand Generation email marketing Lead Nurturing Online Advertising Sales Enablement Uncategorized b2b demand generation choozle demandbase Insightpool Leadspace marketing technology martech SiriusDecisions SiriusDecisions 2015 Summit

6 Ways B2B Marketers Are Falling Short Today

Digital B2B Marketing

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Strategy analytics B2B marketing data Demandbase marketing technology relevance testing

Account-Based Marketing … and Billy Beane … in San Francisco

ANNUITAS

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. Blog account-based marketing Billy Beane Demand Generation Strategy Demandbase optimization

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it.

Target 160

How Account Based Advertising Really Works

Digital B2B Marketing

According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year.

Time to abandon spray-and-pray lead generation

Biznology

Once the domain of only the largest companies, account-based marketing is now becoming accessible to everyone through cloud platforms like Engagio and Demandbase. A couple of years ago, a client told me he was having some lead quality problems.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited.

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

Providers: Bizo, Demandbase, Neustar. Media adroll advertising bizo chango CRM Retargeting Demandbase fetchback kontera LinkedIn liveramp neustar retargeter retargeting search retargeting Simpli.fi

Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

Potential providers: Demandbase , Insightera. Strategy bizo d&b Demandbase insightERA madison logic mediamath ReachForce thetradedesk turn

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Demandbase estimates that the traditional display model results in 67 percent of all ads being served to unintended targets.).

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

Demand Generation Media banners Demandbase dsp online advertising RTB Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s B2B marketer.

Buy 182

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Both Bizo and Demandbase offer this solution. Media Strategy behavioral targeting bizo CRM Retargeting Demandbase LinkedIn media planning retargeter targeting

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo.

3 Steps to Using Data in an Imperfect Data World

Digital B2B Marketing

Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Marketing Technology Media bizo BlueKai d&b data Demandbase madison logicData is reinventing the online advertising market.

Using New Data for Marketing that is “Just Right”

Digital B2B Marketing

Demandbase provides the specific company and company information. In Theory Marketing Technology behavioral targeting bizo Demandbase Epsilon Harte Hanks Macys targetingYou go to Macys.com and you see baby clothes prominently featured on the homepage.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

Check out our partners’ perspectives of San Francisco: Our Type Five Picks for Eloqua Experience 2013 by Jessica Fewless / Demandbase . by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around.

Eloqua 217

First Forrester New Wave™ On ABM Platforms Sets The Bar For A Dynamic And Growing Market

Forrester B2B

We just published The Forrester New Wave™: ABM Platforms, Q2 2018, which profiles the 14 most significant vendors in this market: 6sense, Demandbase, Engagio, Jabmo (formerly Azalead), Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True Influence, and ZenIQ.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Jen Pockell-Wilson – A VP at DemandBase, Jen is a demand generation guru. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed.

4 Ways to Make Your Website More Personal

Modern Marketing

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Demand Generation b2b marketing b2b online marketing cloud connectors Content Marketing DemandBase Focus.com landing page optimization lead generation marketing automation progressive profiling sales enablement website optimizationby Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given.

How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. Additionally, Demandbase and ITSMA are two organizations that provide ABM Certification. Click here to read the full results of the survey from Demandbase!

5 Demand Generation Tips From DemandCon [Video]

Modern Marketing

Jennifer Pockell-Wilson , Vice President of Marketing and Demand Operations, DemandBase. Demand Generation Alex Steinhart Avid Technology Christopher Justice Clifford Pollan DemandBase funnel Jennifer Pockell-Wilson lead management Lead Scoring leads marketing and sales alignment SparkSight Thom Singer VisibleGainsby Jesse Noyes | Tweet this. Not surprisingly, the topic at DemandCon this week is demand generation.

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Modern Marketing

Plugging a Demandbase connector in may help marketers measure the impact of larger buying committees on funnel conversion rates. Demand Generation AppCloud Apple apps cloud connectors cross channel marketing DemandBase Eloqua Eloqua AppCloud Eloqua Cloud Connectors iPhone Jive LinkedIn marketing On24 revenue Revenue Performance Management RPM sales and marketing Social Media Twitter virtual events web conferencing webcasting webinar marketing webinars