News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

Demandbase had its own announcement yesterday: something it calls “DemandGraph,” which is basically a combination of Demandbase’s existing business database with data gathering and analytical functions the Spiderbook system that Demandbase bought in May 2016.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. This is a nice extension of Demandbase’s existing account-based marketing capabilities.

Trending Sources

Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. “How is your relationship with Sales?”

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Let’s start with DemandBase.

The Metrics that Matter: A Video Interview with Demandbase

bizible

Marketers have been reporting on top of the funnel metrics, when they should be reporting on deal size, funnel velocity and pipeline generation, says Demandbase CMO Peter Isaacson.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

Demandbase has clearly established themselves as a leader in this space, if you are looking at account based advertising, they certainly should be on your calling list. By Eric Wittlake, {grow} Contributing Columnist.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool.

How Account Based Advertising Really Works

Digital B2B Marketing

According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year.

Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

Potential providers: Demandbase , Insightera. Strategy bizo d&b Demandbase insightERA madison logic mediamath ReachForce thetradedesk turn

Time to abandon spray-and-pray lead generation

Biznology

Once the domain of only the largest companies, account-based marketing is now becoming accessible to everyone through cloud platforms like Engagio and Demandbase. A couple of years ago, a client told me he was having some lead quality problems.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Both Bizo and Demandbase offer this solution. Media Strategy behavioral targeting bizo CRM Retargeting Demandbase LinkedIn media planning retargeter targeting

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

Providers: Bizo, Demandbase, Neustar. Media adroll advertising bizo chango CRM Retargeting Demandbase fetchback kontera LinkedIn liveramp neustar retargeter retargeting search retargeting Simpli.fi

Account-Based Marketing … and Billy Beane … in San Francisco

ANNUITAS

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. Blog account-based marketing Billy Beane Demand Generation Strategy Demandbase optimization

3 Steps to Building a Better B2B Target Account List

grow - Practical Marketing Solutions

Identify your best site visitors: Using a solution like Demandbase , you can identify companies viewing key pages or content on your site and that fit your target profile. Disclosure: Demandbase is a client). Disclosure: Demandbase is a client).

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Demandbase estimates that the traditional display model results in 67 percent of all ads being served to unintended targets.).

B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it.

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

Demand Generation Media banners Demandbase dsp online advertising RTB Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s B2B marketer.

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3 Steps to Using Data in an Imperfect Data World

Digital B2B Marketing

Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Marketing Technology Media bizo BlueKai d&b data Demandbase madison logicData is reinventing the online advertising market.

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Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

Check out our partners’ perspectives of San Francisco: Our Type Five Picks for Eloqua Experience 2013 by Jessica Fewless / Demandbase . by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around.

Marketers Frustrated With Digital Advertising ROI

B2B Marketing Insider

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers.

Using New Data for Marketing that is “Just Right”

Digital B2B Marketing

Demandbase provides the specific company and company information. In Theory Marketing Technology behavioral targeting bizo Demandbase Epsilon Harte Hanks Macys targetingYou go to Macys.com and you see baby clothes prominently featured on the homepage.

How Demandbase Uses LeanData

LeanData

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. LeanData helps increase productivity and efficiency by making sure Demandbase reps always have complete visibility into those key accounts. “It’s

How Demandbase Uses LeanData

LeanData

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. LeanData helps increase productivity and efficiency by making sure Demandbase reps always have complete visibility into those key accounts. “It’s

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo.

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks). Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automation

RSS 2

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks). Lead Nurturing Lead Scoring Marketing Automation Demandbase eloqua ReachForce marketing automation

Demandbase: Converting More Web Visitors into Leads

The Point

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo

B2B 2

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions. Demandbase vs ReachForce Match Rate.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions. Demandbase vs ReachForce Match Rate.

Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

MQL 4

4 Ways to Make Your Website More Personal

Modern Marketing

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Demand Generation b2b marketing b2b online marketing cloud connectors Content Marketing DemandBase Focus.com landing page optimization lead generation marketing automation progressive profiling sales enablement website optimizationby Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given.

4 Reasons Your CMO Will Love Marketing Automation

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Marketing Measurement american marketing association b2b marketing Demand Generation DemandBase Polycom Revenue Performance Management RPM sales and marketing alignment

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Jen Pockell-Wilson – A VP at DemandBase, Jen is a demand generation guru. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed.

Media 27

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. ABR gains its speed by querying DemandBase’s own database rather than querying external directories.

API 2

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

Demandbase. Demandbase. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content.

Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

Revenue Performance Management Adobe Adobe Connect cloud connectors D&B DemandBase Eloqua Eloqua Connect Facebook Hoovers Jigsaw lead management Lead Scoring Lithium Name Analyzer On24 RapLeaf ReadyTalk SlideShare Twitter WebEx Youtubeby Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system.

45 Impressive Marketing Operations Champions You Should Follow [Infographic]

bizible

Demandbase. Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. Who are these unsung heroes?