2020 Content Marketing Trends – Content for the Buyer Journey
Marketing Insider Group
JUNE 22, 2020
Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content that hits across the customer life cycle creates more influence over buyer decisions. And influencing buyer decisionsis what marketing is all about! Then brands need to map content to each stage of buyer journey and fill the gaps. And what does it mean for the customer journey? Buyer recognizes a need.