Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. This guide delves deep into the B2B buyer journey, its stages, challenges, common mistakes, and strategies to optimize each phase.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

KoMarketing Associates

DECEMBER 8, 2021

Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Interactions

NOVEMBER 18, 2024

We can see this clearly as we match our buyers’ patterns of engagement against our B2B buyer journey plans. Successful Buyer-Driven Experiences Rely on Context Shifts B2B marketers know buyers have taken control of their purchase process. It’s not brand vs. demand, it’s both.

Top of Funnel 69

Top of Funnel Buyer's Journey Demand Brand Identity 69

Webbiquity

AUGUST 19, 2024

Positioning Your B2B Marketing Funnel for More Sales: Seven Strategies to Use With the increasing complexity of the B2B buyer journey, your marketing team will require a comprehensive plan to boost sales. Tips to Keep in Mind for an Effective B2B Marketing Funnel It’s highly unlikely that your buyer journey is linear.

Top of Funnel 187

Top of Funnel Marketing Funnels B2B Sales Paid Content 187

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Instead, GTM strategies must adapt to unique, nonlinear buyer journeys for each stakeholder.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Oktopost

NOVEMBER 7, 2024

She discusses the significant changes in how buyers interact with brands, emphasizing their preference for conducting independent research and consuming content on their own terms and what happens when leaders fail to rethink their entire go-to-market motion and adapt to the new norms of buyer engagement.

Marketing Analytics Tools 145

Marketing Analytics Tools DemandBase Buyer's Journey Transparency 145

Marketing Insider Group

MARCH 3, 2025

Posts written for each stage of the buyers journey create a natural path from awareness to action. Image source Building (Long-Term) Success with Blog Content A well-planned content marketing funnel turns blog readers into customers. And businesses that share useful, engaging content consistently attract and retain their audience.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. My questions spanned the entire buyers journey, from initial research to vendor evaluation and trial options. What is ChatGPT search? Processing.

Marketing AI 133

Marketing AI B2B Buyer's Journey Vendors 133

Marketing Insider Group

NOVEMBER 1, 2021

Case studies are most relevant to potential clients in the later stages of the buyer journey. Where do case studies fit in your buyer journey? The key to learning how to create a case study that drives results is having a true understanding of where they fit in your buyer journey. Quick Takeaways.

Case Studies 363

Case Studies Case Study Impressions Studies 363

Marketing Insider Group

OCTOBER 18, 2021

You can optimize your content strategy for customer acquisition by creating content for every stage of the buyer journey. Align your content with the buyer journey. Including a CTA or other motivator to pull them into the next stage of the buyer journey. How to ace customer acquisition with content.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Martech

AUGUST 12, 2024

Contact buyer journey stage by source : View contacts segmented by stages and source, helping you understand lead progression and acquisition effectiveness. Company count by buyer journey stage : Counts how many companies are at each stage in their journey, assisting your sales funnel analysis.

CRM 117

CRM Top of Funnel Account Based Marketing Paid Search Agency 117

Marketing Insider Group

SEPTEMBER 7, 2021

SaaS blogs should include content specific for each stage of the buyer journey. It’s safe to say that if customers are doing 70% of their research independently, you’re getting visitors at every stage of the sales funnel (or buyer journey). Include content that targets audiences at every stage of the buyer journey.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Marketing Insider Group

JANUARY 18, 2022

Funnel marketing means creating specific, targeted content mapped to the buyer journey. Buyers who have already done their research won’t have use for introductory content that talks about customer pain points. Stage of the buyer journey. Image Source. Types or formats of content they prefer. Channels they use.

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. They don’t navigate the buyer journey in any linear fashion. 2022 is right around the corner. B2B decision makers are not easy to reach.

Enterprise Management 361

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 361

Martech

MARCH 11, 2025

Content that is too niche, too advanced or misaligned with a prospect’s current stage in the buyer journey can overwhelm rather than engage reducing conversion rates just as much as content that feels too familiar. Mapping out a balanced customer journey can help align the need for discovery with buyer intent.

Lead Nurturing 97

Lead Nurturing Relevance Top of Funnel Multivariate analysis 97

Tony Zambito

NOVEMBER 1, 2020

There is no room for guesswork on understanding buyers. Instead, leaders can use the tools of buyer insight such as buyer research, buyer personas, and buyer journey mapping as a compass for the future. This is not the time to walk blindly into a new future.

Buy 309

Buy Buyer Personas B2B Buyer's Journey 309

sagefrog

FEBRUARY 3, 2025

Once you establish personas, map the buyers journey to understand how prospects move from awareness to decision-making. Each buyers journey stage presents opportunities for tailored messaging and strategic outreach, ensuring you reach potential buyers with relevant content that guides them through the sales funnel.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Webbiquity

NOVEMBER 17, 2020

Content alignment with the buyer journey. It’s important to produce content that serves the needs of your target customers throughout the buyer journey. But despite having experience and expertise, marketers have specific challenges they need to overcome, especially in content marketing.

Top of Funnel 273

Top of Funnel ROI Marketing Automation Services Work Management 273

B2BMarketing.net

NOVEMBER 25, 2024

Use these sessions to show the buyer journey, the value of marketing, and best practice industry examples. Showcase your services and skillsets Create a marketing brochure, showcasing your skills and services to educate teams on when to approach marketing for support. Run internal workshops to educate and inspire.

Work Management 119

Work Management Tips Planning Marketing Management 119

sagefrog

DECEMBER 16, 2024

The B2B Content Marketing Funnel To effectively guide potential clients, content should align with the stages of the B2B content marketing funnel, often referred to as the buyers journey. They are helpful throughout all stages of the buyers journey, but especially for answering questions in the decision stage.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Navigate the Channel

MARCH 5, 2025

Success lies in understanding your ideal buyer and knowing where they are in the buyers journey. But how can SEO strategies align with where a buyer is in their journey without intrusive browsing data? Why Should an Effective SEO Strategy Align With the Buyer’s Journey?

SEO 65

SEO Effectiveness Lead Ranking Buyer Personas 65

Webbiquity

JULY 10, 2024

Applicable both to online and in-person shopping experiences, it’s important to keep this in mind when considering your buyer journey. In-store aspects such as cleanliness, ease of navigation, and busyness can all impact their journey.

Marketing Strategy 154

Marketing Strategy Marketing & Strategy Paid Search Agency Brand Identity 154

KoMarketing Associates

MAY 27, 2020

However, research shows that sending time matters in the B2B buyer journey. Approximately 40% of U.S. customers claim that email is their preferred form of messaging, over in-app and social media messaging. customers (32%) are more likely to engage with brand messaging in the evening, between 5 p.m. and 10 p.m.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Marketing Insider Group

APRIL 8, 2020

Quick Takeaways: The buyer journey has changed. Today’s buyers are self-educating and less receptive to traditional marketing. Marketers need to engage with these buyers earlier in their journey by increasing brand awareness and creating helpful content to help them research. The New Buyer Journey.

Top of Funnel 275

Top of Funnel Advertising Advertisements Buyer's Journey 275

Marketing Insider Group

JUNE 2, 2021

You’ll learn the phases of the buyer journey, explore which types of content are most effective at different points in that journey, improve your writing, learn how to repurpose past content to get better mileage out of it, and discover how to use content analytics to measure the results.

Course 363

Course Content Marketing Planning Best Practices 363

Heinz Marketing

MARCH 7, 2025

Align content strategies with buyer personas and stages in the buyers journey to attract more qualified leads from the start. How to Fix It: Implement multi-touch attribution models to track touchpoints along the buyers journey. Implement predictive lead scoring models to further refine prioritization.

Lead Ranking 96

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 96

Martech

MARCH 6, 2025

Start by gathering every data point prospects and customers create during their interactions with marketing, sales, customer success and operations: campaigns, channels, tactics, content engagement, messaging performance, processes, budgets, market data and buyer journey touchpoints. Begin with the end in mind: revenue.

Marketing Analytics Tools 107

Marketing Analytics Tools Top of Funnel Account Based Marketing Multi-Channel 107

Act-On

SEPTEMBER 24, 2024

Act-On supports buyer role segmentation, insights into customer engagement habits, opportunity management, buyer journey engagement, and lead acceleration, all motions that Research In Action describes as crucial to marketing maturity and the revenue marketing approach.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Scoring 130

Zoominfo

JANUARY 16, 2025

A healthy mix of diverse intent data sources paints a more comprehensive picture of the buyers journey. Implementing Intent Data for Results Combining multiple data sources strengthens the reliability of insights. Relying on one source alone is limiting, Baez says.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

Lead Forensics

JULY 30, 2024

The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. As well as creating different offers for specific segments of your audience, the second element you need to factor in is the stage a prospect has reached in the buyer journey.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Tony Zambito

MAY 19, 2021

It is time to update your buyer personas on how such changes are impacting their goals, issues, and challenges. 2 – Step back and drop the buying journey label for a moment. Rather than dive into the minutiae of the buyers’ journey, step back and look at the whole buying experience first. And their buying behaviors.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Oktopost

MARCH 19, 2025

With 81% of buyers selecting a vendor before ever speaking to sales, marketing teams can no longer rely solely on demand generationthey must embrace a brand-to-demand strategy. By removing friction, aligning data, and engaging early in the buyer journey, Saima explains how organizations can create better outcomes and higher revenue impact.

Analytics 90

Analytics Buyer's Journey Business Sales Qualified Leads 90

Marketing Insider Group

OCTOBER 6, 2021

SaaS brands should align keyword research with a strong funnel marketing strategy to reach potential customers at every stage of the buyer journey. The SEO pyramid framework helps you brainstorm keywords for every category and ultimately be sure you’re creating great content for every stage of the buyer journey.

Top of Funnel 55

Top of Funnel Lead Scoring Lead Ranking SEO 55

Marketing Insider Group

APRIL 27, 2020

While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services.

Brand Identity 358

Brand Identity Branding Best Practices B2B 358