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Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

The Point

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. Then brands need to map content to each stage of buyer journey and fill the gaps.

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3 Ways to Map Content to The Buyer Journey

Marketing Insider Group

This approach is extremely helpful when panning content for the B2B buyer journey. The hypothesis is that buyers search the way that they talk. B2B buyers and IT decision makers aren’t shy about telling the world who they are and what they do for a living. Audience Insights Drives Relevancy. Let me explain.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. That’s staggering, but what does that mean for us as organizations?

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Then brands need to map content to each stage of buyer journey and fill the gaps. The final step requires aligning those journeys with content strategy decisions and ROI measurement.

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What Is Content Mapping? How To Guide the Buyer Journey

Square 2 Marketing

It’s the process of identifying and categorizing content to guide people through every stage of their buyer journey, with resources tailored to their questions, challenges and needs. Content mapping is an important step in developing a strong content strategy.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Which plays are working the best at each stage of the buyer's journey. How other B2Bs are crushing their digital marketing goals with social media. Keys to executing organic and paid tactics that create demand and grow pipeline. May 25, 2022 at 9:30 AM PDT - 10:30 AM PDT