Webbiquity

MARCH 26, 2024

Smart Brevity: The Power of Saying More with Less by Jim VandeHei , Mike Allen , and Roy Schwartz is a must-read for communicators generally, and writers specifically. In the highly competitive world of general-news newsletters, success depends on growing a base of subscribers who actively open, read, and click.

Newsletter 170

Newsletter Blogger PR Paper 170

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers. The Continued Rise of Video Marketing.

Positioning 266

Positioning ROI Video Marketing Statistics 266

The Forward Observer

FEBRUARY 23, 2024

Karen was previously a Head of Culture, Chief Learning Officer, and Head of Leadership Development at General Electric and Deloitte. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. These are generally powerful but pricey tools. Your Thoughts?

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Webbiquity

MARCH 7, 2023

People are generally understanding about these unusual circumstances. But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically. You get sick. Your child gets sick.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. In general, most B2B buyers (67%) say they have consumed webinars over the past year, while 56% stated that they have consumed ebooks.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. In general, most marketers (35%) expect to see ROI from a new marketing technology (martech) solution within four-to-six months.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Specificity is key here as it strongly resonates.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This presents a challenge and an opportunity for marketers. Black audience over 18 spends nearly 12 hours with media every day, compared with just under 10 for the general population.

Demand 115

Demand Customer Surveys Paid Search Agency Communities 115

The Point

DECEMBER 5, 2023

I wrote recently on this blog about a general, prescribed approach to the use of purchased lists that leans heavily on personalized sales outreach, paid social ads, display advertising, and content syndication , with bulk sends only as a last resort. (As Basic, token-based personalization (e.g. “Hi

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. Copywriters can be hired as solo individuals, as part of B2B content marketing services , or they can be hired through copywriting agencies. Contributed post.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., These directories are generally best for new business websites.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Q: How far along should marketing operation teams already be in preparing to use AI and gen AI? A: The first step is to align with your marketing team’s strategic priorities.

Conference 104

Conference Marketing AI Marketing Analytics Tools Paid Search Agency 104

Marketing Insider Group

JUNE 26, 2023

Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons. While companies have created automated learning modules, machines have limits to the scope of what they can accomplish and generally only focus on one area at a time. The same is true for sales and marketing.

Marketing AI 274

Marketing AI Ethics Long Tail Marketing Opt-out 274

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

OCTOBER 11, 2023

This page usually targets general keywords that a lot of people might search for. Implementing the Hub and Spoke Strategy Video Source: Trusted Search Marketing The hub and spoke content model is a smart way to organize your content. For us, it’s content marketing. Image Source: Memberium Think of the hub as the main page.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

ANNUITAS

FEBRUARY 13, 2024

“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. The reasons are diverse, but generally fall into three camps: 1.)

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Benchmark Email

MARCH 25, 2024

Email marketing has emerged as a pivotal tool in the manufacturing sector, diverging from general marketing approaches with its unique demands and opportunities. This sector, marked by its technical nature and niche audiences, leverages email marketing to establish a more intimate communication channel with its audience.

Email Marketing 90

Email Marketing Advertising Benchmark Marketing & Strategy Demand 90

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers. Image: IAB.

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Martech

JANUARY 29, 2024

It also has marketers asking two age-old philosophical questions, “What does it mean to be human?” Here are practical pointers about those questions for those in business and marketing. For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data.

Marketing AI 112

Marketing AI Ethics Training Opinions 112

Martech

FEBRUARY 26, 2024

Department of Justice, which has accused it of unlawfully monopolizing the search market. To prop up lesser general search engine competitors in the hopes that will give them greater incentives and opportunities to improve their search quality — despite a long track record of failing to achieve such success in the past.” The purpose?

Paid Search Agency 110

Paid Search Agency Google Companies Mobile Advertising 110

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Get the guide Schneider Electric, Rossignol, and General Mills are three companies (although not cited by McKinsey) that are AI high performers. Each business function “spoke” (marketing, sales, service, etc.)

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Optinmonster

APRIL 12, 2024

This wisdom also applies to sales conversations and marketing. In other words, you will never see a case study, if properly developed, that’s vague or general. As a result, you can rest assured your case studies are going to resonate with your target market. Generally speaking, there are 3 major parts to a case study.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

OCTOBER 12, 2023

General handbags (15%) and active apparel (15%) were the categories with the highest U.S. online sales across both days were: sporting goods (+26%), general footwear (+9%) and active apparel and footwear (+3%). Ecommerce marketers are taking note of this shift in timing. In the U.S., Predictive AI. categories. Discounting.

Amazon 115

Amazon Marketing AI eCommerce Lock-In 115

Martech

MARCH 26, 2024

This involves analyzing customer data, behaviors and preferences specific to each channel and tailoring marketing efforts accordingly to optimize results. Combining optichannel approaches with an omnichannel strategy can certainly enhance the efficiency and effectiveness of a company’s overall marketing efforts. In your inbox.

Marketing Automation Services 114

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 114

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog. Fuel for your marketing strategy. EXL and Quilt.AI

Classified Ads 109

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 109

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Do not try to fit this sprawling generation into a one-size-fits-all box. Outnumber other generations on Amazon. Outspend on Temu.

Television marketing 70

Television marketing Planning Paid Search Agency Peer-to-peer 70

Martech

FEBRUARY 5, 2024

We don’t get much helpful info from them and readers generally ignore them. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. Sorry, fellow marketers!) Why am I asking? I usually ignore these emails.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. Breaking Down Buyer Personas Buyer personas are composite, semi-fictional, general representations of your ideal customers. Well, you’re in the right place.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

Advertising Agencies 138

Advertising Agencies Privacy Paid Search Agency Privacy Protection 138