article thumbnail

LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. ” But that’s one of the counterintuitive tasks LinkedIn Ads forces you to do: set up conversions before you’re created ads, set campaign objectives, or target and audience. Here’s how.

Linkedin 249
article thumbnail

Technographic targeting

Zoominfo

Scenario Examining technologies used, added, and dropped at a company can provide a wealth of important data to rank and determine potential prospects. “Technologies added” can help identify changes in the fit level of a technology profile. Use this adjusted ICP to target matching prospects.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Integral Ad Science acquires AI-powered video classification company Context

Martech

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV. Why we care. Read next: 2022 Predictions: CTV and cross-channel advertising.

article thumbnail

YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

Hashtags on YouTube start with a # symbol followed by tags (or words) added to video titles and descriptions. Classify and categorize content. YouTube hashtags are best used to classify and categorize content. For instance, you can classify your content based on popular or highly searched terms in your area of expertise.

Youtube 131
article thumbnail

Report Claims Decline in News Media Earnings Not Google’s Fault via @sejournal, @martinibuster

Search Engine Journal

Report commissioned by Google finds nearly 50% of Western European News Media revenue loss is due to losing classifieds ad business The post Report Claims Decline in News Media Earnings Not Google’s Fault appeared first on Search Engine Journal.

article thumbnail

New Snowflake partnerships should allow marketers to do more with data while remaining compliant

Martech

In the increasingly regulated data business, marketers have added pressures to use the data they have access to effectively, while also making sure that they remain privacy compliant. Once the data is classified, Ketch enforces security policies on the data in Snowflake, triggering secure views with masking, tokenization and anonymization.

article thumbnail

How to decide which generative AI tools fit your organization

Martech

Here are some examples of generative AI use cases and where they might fall on the matrix: Chatbot for policies: An insurance company might use a chatbot to help explain policies to customers, adding some automation to customer service. Classification: Identifying blocks of text and classifying them.