Marketing Insider Group

NOVEMBER 10, 2020

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Psychographics (personality, values, interests, and lifestyles). Quick Takeaways. Researching and segmenting your audience is essential for creating relevant and effective marketing messages.

Segmentation 350

Segmentation Research Planning Marketing Budget 350

Biznology

AUGUST 8, 2018

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. Values time with a small group of friends.

Planning 123

Planning Psychographics Marketing & Strategy Marketing 123

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. “What’s difficult, and where most fall off, is psychographics. Psychographics look deeper into what a company is thinking and feeling, including its priorities and concerns about products or solutions. Firmographics provide a detailed profile of an organization.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Psychographics Tools 100

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data?

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Paid Search Agency 62

Liveintent

OCTOBER 12, 2022

Psychographic segmentation: Less empirical than, but just as important as demographic and geographic segmentation, is psychographic segmentation. Geographic segmentation: Data points used for segmenting an audience by geography might include country, state, and zip code.

Segmentation 118

Segmentation Ideal Customer Profiles Psychographics Demographics 118

Webbiquity

JUNE 22, 2021

Psychographics. If you sell services, what technology is your ideal buyer likely to be using, which you need to be familiar with? This may include project management software , marketing automation tools , financial software, design packages, or other platforms. This is arguably the single most important dimension in your buyer persona.

Buyer Personas 255

Buyer Personas Enterprise Management Marketing Automation Services B2B 255

Heinz Marketing

AUGUST 19, 2021

Psychographic : Psychographic segmentation divides your target audience by values, pain points and opinions. Behavioral : Behavioral segmentation focuses how your target audience uses or behaves with your product or service. How can you reach specific customers when they’re more inclined to buy?

Ideal Customer Profiles 124

Ideal Customer Profiles Segmentation Marketing Automation Services Marketing Management 124

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Invest in and implement buyer insights to both uncover and monitor buyer goals, choices, and decisions.

Buyer Personas 209

Buyer Personas Customer Satisfaction Psychographics Correlation 209

Hubspot

FEBRUARY 3, 2014

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics?

Psychographics 28

Psychographics Paid Search Agency Buyer Personas Marketing & Strategy 28

delicious b2bmarketing

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

Psychographics 40

Psychographics B2B Sales B2B Marketing Work Management 40

SalesIntel

JUNE 28, 2022

Psychographic data. Psychographic data is essential if you are to create complete, actionable buyer personas. Your SDRs can use psychographic data to understand the psychological characteristics of prospects, such as their lifestyle choices, interests, attitudes, desires, and values. Select the Best B2B Data Partner.

B2B 52

B2B Ideal Customer Profiles B2B Sales Psychographics 52

Webbiquity

FEBRUARY 25, 2020

Psychographics: What do they are about? Are your buyers likely concentrated in one or a few geographic areas (e.g., oil in Houston, autos in Detroit, med tech in Minneapolis)? Role: What are the typical titles and roles of your buyer or champion? What are their responsibilities? Are they likely to manage a team or be individual contributors?

Top of Funnel 212

Top of Funnel Digital Marketing Funnels B2B Thought Leadership Video Marketing 212

Content4Demand

JULY 28, 2021

These people on the front lines with your buyers can provide a wealth of insights into the psychographics of your personas. Often, there are no demographics or psychographics spelled out, despite snippets of both of built into the descriptions. Another option is to go to the source itself.

Buyer Personas 112

Buyer Personas Psychographics Tips Intent Data 112

Sprout Social

FEBRUARY 13, 2023

It starts with having up-to-date information about your customers (like valid email addresses, their past experiences with your brand and psychographic data) and determining which channels they’re most likely to use (like social media or text). With so much rich customer data available, proper management is key.

Social Media 101

Social Media Marketing Management Ideal Customer Profiles Media 101

Martech

JANUARY 6, 2022

The analytics capabilities provided through this partnership also give brands the ability to capture demographic, psychographic and behavioral insights from first-party data. Yahoo made moves last year to plug advertisers into ecommerce through its partnership with Shopify. Why we care.

Analytics 89

Analytics Ads Brand Identity Branding 89

Rev

MAY 17, 2023

I like to think of them as psychographic traits for B2C, but now for B2B,” Nicole says. Instead of those psychographic traits about an individual, exegraphics are traits about the business and how a business behaves.”

Ideal Customer Profiles 112

Ideal Customer Profiles Marketing Prospects Demand Generation B2B Sales 112

Biznology

DECEMBER 2, 2020

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption. At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Martech

MARCH 16, 2023

This graph has grown to add hundreds of new demographic attributes, as well as behavioral, psychographic and purchased-based data. The data is validated by TransUnion’s identity graph, previously the OneID graph from Neustar.

Marketing Management 79

Marketing Management Advertising Agencies Paid Search Agency Marketing 79

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

B2B Marketing 58

B2B Marketing B2B Psychographics Paid Search Agency 58

Heinz Marketing

JULY 30, 2020

Company Psychographics. Company Psychographics. The last block of an ideal customer profile consists of company psychographics. Using company psychographics, you can craft messages and content that align more closely to the customer. Employee Demographics. Account Technographics.

Ideal Customer Profiles 99

Ideal Customer Profiles Profiling Psychographics Work Management 99

Rev

AUGUST 16, 2023

But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases. Learning the age, gender and ZIP code of their customers was a huge leap forward.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Prospects Psychographics 78

The Point

APRIL 19, 2023

Think of it as psychographics, but for B2B. I asked Jeff to explain exegraphics and how they work: How would you describe exegraphics to a marketer? What makes them different from demographics? Exegraphic data helps you understand how a company executes its mission.

B2B Marketing 130

B2B Marketing Ideal Customer Profiles Marketing AI Marketing Analytics Tools 130

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Psychographic Psychographic segmentation considers an individual’s personality, attitudes, aspirations, interests, and values.

Segmentation 86

Segmentation Loyalty Lead Ranking Marketing AI 86

Opt Intelligence

NOVEMBER 28, 2022

That means you can pair demographic information like age, gender or location, with psychographic information, like interests and life events. Facebook (or Meta) has a wealth of knowledge on its user base. That data translates into impressive targeting capabilities for its advertisers.

Facebook 69

Facebook Ads Landing Pages Psychographics 69

Unbounce

NOVEMBER 11, 2021

Or, you could break them up by their personalities and other psychological traits using psychographic segmentation. While demographic and psychographic segmentation divide audiences by who they are , there’s another type of segmentation that breaks them up by what they do.

Landing Pages 139

Landing Pages Segmentation Optimization Psychographics 139

TowerData

JUNE 17, 2022

Starting with your existing list of email subscribers, you can: Gain important demographic, psychographic and purchase data about your customers. And it can empower you to add more depth to your email marketing than ever before. The mechanics of Email Intelligence are quite simple. Validate email addresses and scrub your list.

eCommerce 52

eCommerce Psychographics Email Marketing Ideal Customer Profiles 52

Opt Intelligence

JULY 27, 2022

This is especially true if you take the knowledge gained from your above analysis to overlay any additional demographic or psychographic qualifiers that would help deter against unsubscribing. Your unsubscibers joined your email list at one point, so there may be value in finding more people like them.

Email Marketing 83

Email Marketing Psychographics Sales Qualified Leads Internet Marketing 83

Navigate the Channel

MAY 30, 2023

Diversity refers to the range of demographic and psychographic distinctions in a target audience, such as race, sexual orientation, age, education, religion, etc. Countering stereotypes in marketing helps create a more accurate portrayal of different communities. How does inclusive marketing differ from diversity and inclusion?

Planning 65

Planning Paid Search Agency Work Management Marketing Management 65

PureB2B

MAY 30, 2022

Psychographic Psychographic segmentation leverages the psychological trends of your ideal customers by organizing them according to their opinions, personal interests, and lifestyles. Similar to demographics, this type of segmentation can be hard to achieve in B2B marketing because your audience composition is so vast.

B2B Marketing 62

B2B Marketing Ideal Customer Profiles Planning Segmentation 62

SalesIntel

APRIL 16, 2021

Psychographic. Psychographic customer segmentation. Psychographic customer segmentation helps you refine your sales and marketing campaign content and offer the right products to customers based on various psychological factors. Psychographic customer segmentation can help you: Identify customer pain points and address them.

Marketing Budget 80

Marketing Budget Marketing & Strategy Webinar Metrics B2B Marketing 80

Heinz Marketing

APRIL 21, 2023

tools and technology Company psychographics – ex. To understand who you sell to on an organizational level, consider: Company firmographics – ex. revenue, industry, company size Company technographics – ex.

Ideal Customer Profiles 52

Ideal Customer Profiles Buyer Personas Psychographics Profiling 52

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes. It is based on a person’s opinions and interests.

Copywriting 85

Copywriting Optimization Conversion Top of Funnel 85

Martech

MAY 15, 2023

In addition to that, two years ago, the company launched 20 psychographic networks as part of its programmatic ad offering. They enable brands to buy across a set of shows that speak to specific consumer behaviors like the conqueror, explorer, legend, cultivator, decider, thriver, rising star, advocate, backer and intrepid.

Advertisements 102

Advertisements Advertising B2B Marketing Paid Search Agency 102

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. Behaviors : What did the visitor do?

Segmentation 132

Segmentation Paid Search Agency Marketing Psychographics 132

Unbounce

MAY 1, 2021

(Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.). Why Segment Your Audience by Demographic?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Valasys

SEPTEMBER 13, 2023

Psychographics: These include the motivations and emotional responses around the moral, ethical, and political values of subscribers. There are many ways of segmenting the audience, but the most common ones are as follows: Demographics: This refers to geography, age, gender, income, education, race, ethnicity, etc.

Email Marketing 59

Email Marketing Work Management Marketing Management Effectiveness 59

xiQ

MAY 25, 2021

Implement data driven sales process, Add inside, social, and virtual-selling skills to the sales toolkit, Use psychographic analysis to understand the mindset or your prospective buyers, Custom tailor the sales pitch to match the communication style of your buyer. What are the imperatives for successful B2B Sales?

B2B Sales 62

B2B Sales B2B B2B Marketing Psychographics 62