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How to Target the Right Audience on Social Media

Marketing Insider Group

Dividing your audience into smaller groups based on demographics, psychographics, and behavior leads to better-targeted content. Psychographics: Go deeper by considering interests, values, hobbies, and lifestyles. Creating customized content that resonates with your audience increases engagement and brand loyalty.

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What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

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The Importance of Psychographic Elements for Personalization

CMSWire

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. Continue reading.

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Whatever path you choose, make sure to consider demographic and psychographic information, including occupation, responsibilities, location, pain points, buying behaviors, and even common objections—reasons they might present as an argument for why they wouldn’t need your product.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests.

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How to move beyond performative segmentation and embrace authenticity

Martech

Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation From the segmentation, targeting and positioning (STP) model to a multifaceted consumer understanding In this new landscape, psychographic factors and shared values are emerging as more reliable indicators of consumer behavior.

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Segmentation for email campaigns: Best of the MarTechBot

Martech

Psychographic Segmentation: Psychographic segmentation focuses on customers’ attitudes, values, interests, and lifestyles. Psychographic segmentation can be done through surveys, interviews, or analyzing social media behavior.