Webbiquity

FEBRUARY 25, 2020

Psychographics: What do they are about? Are your buyers likely concentrated in one or a few geographic areas (e.g., oil in Houston, autos in Detroit, med tech in Minneapolis)? Role: What are the typical titles and roles of your buyer or champion? What are their responsibilities? Are they likely to manage a team or be individual contributors?

Top of Funnel 249

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 249

Marketing Insider Group

MARCH 11, 2024

Demographics, psychographics, behaviors, interests, and priorities are always in flux. If you send them to your home page hoping they’ll find what they’re looking for, you’ll lose any lead potential. Never take your eyes off the CRO ball. Customers aren’t monoliths; they change.

Top of Funnel 318

Top of Funnel Sales Qualified Leads Leads Lead 318

Marketing Insider Group

MAY 14, 2024

Psychographic: Values, beliefs, interests, lifestyles, etc. Consider creating personas based on different types of potential attendees. Create two to six personas (depending on your event’s scope) using details like the following: Demographic: Age, gender, income, location, etc.

Planning 312

Planning Event Marketing Marketing Plans Work Management 312

Marketing Insider Group

OCTOBER 2, 2019

Regie takes your audience’s demographic and psychographic details into account, generating copy that’s likely to resonate. The key is making small, daily changes to optimize how and with whom you’re spending those precious work hours. Even with insight into who’s read your email, it’s still tough to know the perfect thing to say.

Tools 254

Tools Enterprise Management Lead Ranking Lead Scoring 254

Marketing Insider Group

AUGUST 26, 2024

Whatever path you choose, make sure to consider demographic and psychographic information, including occupation, responsibilities, location, pain points, buying behaviors, and even common objections—reasons they might present as an argument for why they wouldn’t need your product.

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Invest in and implement buyer insights to both uncover and monitor buyer goals, choices, and decisions.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

markempa

MAY 9, 2017

Success is not in just analyzing your customer data or your audience data or the psychographic data that you get. Success is not in just analyzing your customer data or your audience data or the psychographic data that you get on your customers. Understand the audience data, the demographic data, psychographic data that you get.

Psychographics 246

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 246

Marketing Insider Group

MAY 26, 2021

Psychographics. Your secondary audience may require more convincing before making a purchase, but they’re still within reach. You can fill out your buyer persona profiles with the following information: Demographics. Pain points. Challenges. Motivators. Most-used digital channels. Preferred content types. Determine Your KPIs.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Tomorrow People

DECEMBER 3, 2018

Content needs to be customized — not for demographics, but for psychographics….and Content marketing isn’t “hard-sell” — but it is salesmanship. Interesting customers in your product or service is a process, not an event. and customized further for each stage of the customer’s journey towards you.

Trust Marketing 168

Trust Marketing Advertising Agencies Psychographics Content Marketing 168

Zoominfo

MAY 5, 2021

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. Then, less than ten years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.”.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Martech

OCTOBER 14, 2024

Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation From the segmentation, targeting and positioning (STP) model to a multifaceted consumer understanding In this new landscape, psychographic factors and shared values are emerging as more reliable indicators of consumer behavior.

Segmentation 122

Segmentation Psychographics Work Management Demographics 122

SendX

JULY 30, 2021

Source: Segment You should start by conducting an analysis of your target audience and creating different segments based on demographics, location, or relevant psychographic categories. With Google Analytics, behavioral analytics software, and other tools, you can create and track unique tags for each campaign and each email.

Email Marketing 312

Email Marketing SEO Work Management Marketing Management 312

Launch Marketing

NOVEMBER 8, 2023

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Psychographics: These are similar to demographics but focus on the cognitive and psychological factors of the individual.

Buyer Personas 114

Buyer Personas Startups Lead Ranking Psychographics 114

Adobe Experience Cloud Blog

APRIL 21, 2020

Understand That Your Audiences’ Experience Differs: The demographics and psychographic data that you used to segment your emails don’t guarantee a shared experience when it comes to Covid-19.

Email Marketing 173

Email Marketing Marketing & Strategy Marketing Strategy Work Management 173

Heinz Marketing

AUGUST 19, 2021

Psychographic : Psychographic segmentation divides your target audience by values, pain points and opinions. Behavioral : Behavioral segmentation focuses how your target audience uses or behaves with your product or service. How can you reach specific customers when they’re more inclined to buy?

Ideal Customer Profiles 124

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 124

The Point

NOVEMBER 15, 2023

Include demographics, psychographics, and any insights into their behaviors, preferences, pain points and motivators, including persona definitions if they already exist. Does that offer exist today or will new content need to be created? Target Audience : Who are you trying to reach? What do you know about that audience?

Creativity 167

Creativity Advertising Agencies Paid Search Agency Psychographics 167

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Knowing this will allow you to judge the perceived value of an influencer based on their given influence over that particular audience.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

xiQ

DECEMBER 7, 2023

Identifying Key Stakeholders with Psychographics Understanding the mindset and preferences of key stakeholders is crucial in B2B sales. xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Marketing Insider Group

APRIL 10, 2024

If so, you could utilize Google Analytics or Quantcast to get a better sense of your audiences’ psychographic profiles. Would knowing what other types of content your audience is reading help inform how to reach them? Leveraging as much first-party data as possible will allow you to have an accurate sense of your audiences’ needs.

Marketing & Strategy 196

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 196

Zoominfo

OCTOBER 27, 2020

What we’re recommending for 2020 and beyond is that you reevaluate the way you’re currently segmenting your email marketing lists and experiment with more granular data points such as: Demographic data Firmographic data behavioral /engagement data Tech stack data Psychographic data Purchase history Buyer’s journey.

Marketing AI 246

Marketing AI Personalization Work Management B2B Marketing 246

Biznology

DECEMBER 2, 2020

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption. At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. Behaviors : What did the visitor do?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Convince & Convert

NOVEMBER 22, 2024

Use purchasing behavior, interest data, and psychographic insights to carve out specific audience segments. By delivering messaging tailored to these specific lifestyles, you dramatically increase the likelihood of engagement and conversion. Craft Hyper-Personalized Messaging : Speak directly to each group’s unique needs.

Planning 139

Planning Paid Search Agency Webinar Metrics Advertising Agencies 139

Content4Demand

JULY 28, 2021

These people on the front lines with your buyers can provide a wealth of insights into the psychographics of your personas. Often, there are no demographics or psychographics spelled out, despite snippets of both of built into the descriptions. Another option is to go to the source itself.

Buyer Personas 112

Buyer Personas Psychographics Tips Resource Management 112

Liveintent

OCTOBER 12, 2022

Psychographic segmentation: Less empirical than, but just as important as demographic and geographic segmentation, is psychographic segmentation. Geographic segmentation: Data points used for segmenting an audience by geography might include country, state, and zip code.

Segmentation 118

Segmentation Ideal Customer Profiles Psychographics Cross-Selling 118

Convince & Convert

MARCH 8, 2017

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. They don’t think of those channels in aggregate as “television programming.” And more importantly, what each group WANTS from each channel varies as well.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Sprout Social

FEBRUARY 13, 2023

It starts with having up-to-date information about your customers (like valid email addresses, their past experiences with your brand and psychographic data) and determining which channels they’re most likely to use (like social media or text). With so much rich customer data available, proper management is key.

Social Media 122

Social Media Marketing Management Ideal Customer Profiles Psychographics 122

Unbounce

NOVEMBER 11, 2021

Or, you could break them up by their personalities and other psychological traits using psychographic segmentation. While demographic and psychographic segmentation divide audiences by who they are , there’s another type of segmentation that breaks them up by what they do.

Landing Pages 128

Landing Pages Segmentation Psychographics Optimization 128

Unbounce

MAY 1, 2021

(Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.). Why Segment Your Audience by Demographic?

Demographics 132

Demographics Segmentation Landing Pages Psychographics 132

Martech

JULY 22, 2024

Psychographic Segmentation: Psychographic segmentation focuses on customers’ attitudes, values, interests, and lifestyles. Psychographic segmentation can be done through surveys, interviews, or analyzing social media behavior.

Email Campaigns 88

Email Campaigns Segmentation Campaigns Psychographics 88

Heinz Marketing

JULY 30, 2020

Company Psychographics. Company Psychographics. The last block of an ideal customer profile consists of company psychographics. Using company psychographics, you can craft messages and content that align more closely to the customer. Employee Demographics. Account Technographics.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Psychographics Work Management 100

Vision Edge Marketing

JUNE 4, 2024

Consider factors such as demographics, psychographics, and buyer personas to ensure representative feedback. Its objectives include assessing customers’ understanding of the solution’s key features and perceived value versus that of a primary competitor and identifying keywords and data triggers that drive purchase decisions.

Validation 225

Validation Positioning Work Management Marketing Management 225

Marketing Insider Group

AUGUST 8, 2023

Psychographics. Are they predominantly male or female? Where are they located? What’s their occupation? These are just a few questions that can help you paint a picture of your audience. This is where you start to understand the mindset of your audience. What are their interests? What are their values? What motivates them?

Social Media 246

Social Media Social Marketing Planning Media 246

SendX

NOVEMBER 12, 2020

With access to crucial intent data about your lead including website behavior, contract renewal alerts, firmographics, psychographics, user-technology interaction, thematic and review data, you know exactly where your lead stands in terms of their pain points, what they need, what they can afford and how you'll need to convince them.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. “What’s difficult, and where most fall off, is psychographics. Psychographics look deeper into what a company is thinking and feeling, including its priorities and concerns about products or solutions. Firmographics provide a detailed profile of an organization.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

Convince & Convert

JULY 24, 2019

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. They don’t think of those channels in aggregate as “television programming.” And more importantly, what each group WANTS from each channel varies as well.

Social Media 151

Social Media Media Marketing & Strategy Television marketing 151

Marketing Insider Group

OCTOBER 20, 2015

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. The foundation of a successful social media strategy is understanding who your target audience is and why they use social media.

Social Media 100

Social Media Effectiveness Psychographics Media 100