xiQ

DECEMBER 7, 2023

Identifying Key Stakeholders with Psychographics Understanding the mindset and preferences of key stakeholders is crucial in B2B sales. xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

ViewPoint

FEBRUARY 3, 2015

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas.

Psychographics 120

Psychographics Process Buy Webinar Metrics 120

Marketing Insider Group

MAY 14, 2024

Psychographic: Values, beliefs, interests, lifestyles, etc. Consider creating personas based on different types of potential attendees. Create two to six personas (depending on your event’s scope) using details like the following: Demographic: Age, gender, income, location, etc.

Planning 262

Planning Event Marketing Marketing Plans Work Management 262

ClearVoice

MAY 7, 2024

Image source: Mailchimp Psychographic Segmentation Psychographic segmentation digs into the deeper psychological traits and behaviors of your audience, like their values, characteristics, and lifestyle choices. This helps you better target your marketing efforts and improve campaign outcomes. Data source consolidation.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Psychographics Work Management 52

Marketing Insider Group

MARCH 11, 2024

Demographics, psychographics, behaviors, interests, and priorities are always in flux. If you send them to your home page hoping they’ll find what they’re looking for, you’ll lose any lead potential. Never take your eyes off the CRO ball. Customers aren’t monoliths; they change.

Top of Funnel 278

Top of Funnel Sales Qualified Leads Leads Lead 278

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

SalesIntel

JUNE 17, 2024

Psychographic Segmentation Psychographic segmentation is a marketing segmentation type that categorizes leads based on traits such as social status, personality, and lifestyle. For instance, a fitness equipment company might segment its target market into two psychographic groups.

Segmentation 52

Segmentation Enterprise Management Marketing Automation Services Work Management 52

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Invest in and implement buyer insights to both uncover and monitor buyer goals, choices, and decisions.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Martech

JULY 2, 2024

In addition to demographics, look at psychographics that include values, interests, priorities and also potential objections. You have to do research to understand who you need to communicate with, what messages will resonate with them and which channels will be most effective in delivering the messages.

Ideal Customer Profiles 126

Ideal Customer Profiles Work Management Marketing Management Budget Programs 126

Webbiquity

FEBRUARY 25, 2020

Psychographics: What do they are about? Are your buyers likely concentrated in one or a few geographic areas (e.g., oil in Houston, autos in Detroit, med tech in Minneapolis)? Role: What are the typical titles and roles of your buyer or champion? What are their responsibilities? Are they likely to manage a team or be individual contributors?

Top of Funnel 240

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 240

Marketing Insider Group

APRIL 10, 2024

If so, you could utilize Google Analytics or Quantcast to get a better sense of your audiences’ psychographic profiles. Would knowing what other types of content your audience is reading help inform how to reach them? Leveraging as much first-party data as possible will allow you to have an accurate sense of your audiences’ needs.

Marketing & Strategy 177

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 177

ClickDimensions

OCTOBER 19, 2023

Segmenting the market can be done in a number of ways, with some of the most common being demographic segmentation, psychographic segmentation, behavioral segmentation, and geographic segmentation. You will be able to communicate and build a stronger relationship with your customers when you get to know them better.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Martech

MAY 16, 2024

As such you’re looking to create segments based on various shared demographic, psychographic, and behavioral characteristics. As you embark on your marketing automation journey, consider the following tips to get the most from your solution: 1. Create Micro-Segments Micro-segmentation extends beyond traditional audience segments.

Marketing Automation Services 123

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 123

Heinz Marketing

AUGUST 19, 2021

Psychographic : Psychographic segmentation divides your target audience by values, pain points and opinions. Behavioral : Behavioral segmentation focuses how your target audience uses or behaves with your product or service. How can you reach specific customers when they’re more inclined to buy?

Ideal Customer Profiles 120

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 120

xiQ

DECEMBER 7, 2023

Identifying Key Stakeholders with Psychographics Understanding the mindset and preferences of key stakeholders is crucial in B2B sales. xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization.

B2B Sales 62

B2B Sales Generation Psychographics B2B 62

Hubspot

FEBRUARY 3, 2014

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics?

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data?

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Vision Edge Marketing

JUNE 4, 2024

Consider factors such as demographics, psychographics, and buyer personas to ensure representative feedback. Its objectives include assessing customers’ understanding of the solution’s key features and perceived value versus that of a primary competitor and identifying keywords and data triggers that drive purchase decisions.

Validation 247

Validation Positioning Work Management Marketing Management 247

Martech

JANUARY 25, 2024

It is trained on marketing prompts, audience psychographics, and campaign objectives, and delivers on-brand and human-sounding copy in seconds. It enables brands to store and leverage customer data for personalized and automated marketing campaigns, as well as to understand customer feedback and sentiment for every location.

Marketing AI 83

Marketing AI Paid Search Agency Lead Ranking Psychographics 83

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Psychographic Psychographic segmentation considers an individual’s personality, attitudes, aspirations, interests, and values.

Lead Ranking 98

Lead Ranking Loyalty Segmentation Marketing AI 98

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

Ideal Customer Profiles 119

Ideal Customer Profiles Profiling Enterprise Management Work Management 119

SalesIntel

JUNE 28, 2022

Psychographic data. Psychographic data is essential if you are to create complete, actionable buyer personas. Your SDRs can use psychographic data to understand the psychological characteristics of prospects, such as their lifestyle choices, interests, attitudes, desires, and values. Select the Best B2B Data Partner.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

The Point

APRIL 19, 2023

Think of it as psychographics, but for B2B. I asked Jeff to explain exegraphics and how they work: How would you describe exegraphics to a marketer? What makes them different from demographics? Exegraphic data helps you understand how a company executes its mission.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Biznology

DECEMBER 2, 2020

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption. At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Martech

MARCH 16, 2023

This graph has grown to add hundreds of new demographic attributes, as well as behavioral, psychographic and purchased-based data. The data is validated by TransUnion’s identity graph, previously the OneID graph from Neustar.

Marketing Management 92

Marketing Management Advertising Agencies Psychographics Paid Search Agency 92

Martech

NOVEMBER 1, 2023

Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Marketing AI 127

Marketing AI Email Marketing Psychographics Advertising Agencies 127

Salesforce Marketing Cloud

MARCH 7, 2024

Psychographic segmentation Psychographic segmentation is all about lifestyle, interests, values, attitudes. Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right? These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketri

JULY 24, 2024

No matter the demographics or psychographics of your audience, you’re always selling to people with real lives and real challenges. But they also want to be engaged and inspired. They want to be moved emotionally. And they want to understand how you feel about a subject, not just what you know about a subject.

Creativity 62

Creativity B2B Marketing B2B Thought Leadership B2B 62

Launch Marketing

MARCH 13, 2024

Your buyer personas should cover a variety of information, including demographic , firmographic, behavioral and psychographic information. An overlooked part of a strategic messaging framework is that to develop effective persona messages, you must first have well-developed buyer personas.

B2B Marketing 104

B2B Marketing Buyer Personas Paid Search Agency B2B 104

PureB2B

MAY 30, 2022

Psychographic Psychographic segmentation leverages the psychological trends of your ideal customers by organizing them according to their opinions, personal interests, and lifestyles. Similar to demographics, this type of segmentation can be hard to achieve in B2B marketing because your audience composition is so vast.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Rev

AUGUST 16, 2023

But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases. Learning the age, gender and ZIP code of their customers was a huge leap forward.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Navigate the Channel

MAY 30, 2023

Diversity refers to the range of demographic and psychographic distinctions in a target audience, such as race, sexual orientation, age, education, religion, etc. Countering stereotypes in marketing helps create a more accurate portrayal of different communities. How does inclusive marketing differ from diversity and inclusion?

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes. It is based on a person’s opinions and interests.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Unbounce

MAY 1, 2021

(Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.). Why Segment Your Audience by Demographic?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

ClearVoice

DECEMBER 18, 2023

You should learn everything you can about your audience, including: Demographics Psychographics Behaviors Buying habits Pain points Goals and objectives Preferred marketing channels Communication style 2. You can have fun and be creative with this, but don’t forget to be as specific as possible! Research your audience thoroughly.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97