Marketing Insider Group

NOVEMBER 10, 2020

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Psychographics (personality, values, interests, and lifestyles). Quick Takeaways. Researching and segmenting your audience is essential for creating relevant and effective marketing messages.

Segmentation 363

Segmentation Research Psychographics Marketing Budget 363

Convince & Convert

NOVEMBER 22, 2024

Use purchasing behavior, interest data, and psychographic insights to carve out specific audience segments. By delivering messaging tailored to these specific lifestyles, you dramatically increase the likelihood of engagement and conversion. Craft Hyper-Personalized Messaging : Speak directly to each group’s unique needs.

Planning 141

Planning Paid Search Agency Webinar Metrics Advertising Agencies 141

Martech

OCTOBER 28, 2024

Now: AI-driven segmentation advanced significantly, incorporating more complex psychographic and behavioral data. Marketers often used this basic information to personalize emails, creating static segments that provided limited personalization and engagement.

Marketing AI 128

Marketing AI Trends Marketing Management Psychographics 128

Webbiquity

JUNE 22, 2021

Psychographics. If you sell services, what technology is your ideal buyer likely to be using, which you need to be familiar with? This may include project management software , marketing automation tools , financial software, design packages, or other platforms. This is arguably the single most important dimension in your buyer persona.

Buyer Personas 328

Buyer Personas Enterprise Management Marketing Automation Services Work Management 328

Martech

DECEMBER 19, 2024

Psympl launched a marketing platform powered by “Psychographic AI.” ” This technology analyzes consumer data to create psychographic profiles, enabling businesses to understand better and target their audiences. The company initially focuses on the financial services and wealth management sectors.

Psychographics 100

Psychographics Marketing Management Ad Frequency Advertising Agencies 100

ViewPoint

FEBRUARY 3, 2015

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas.

Psychographics 120

Psychographics Process Buy Webinar Metrics 120

Content Standard

DECEMBER 19, 2024

By delving into psychographics and audience journeys, you can anticipate needs, solve problems, and establish your brand as a trusted partner. To truly connect with your audience, you need to understand their behaviors, preferences, and motivations. Where do they spend their time online? What content do they engage with?

Marketing AI 122

Marketing AI Planning Content Marketing Content 122

Webbiquity

FEBRUARY 25, 2020

Psychographics: What do they are about? Are your buyers likely concentrated in one or a few geographic areas (e.g., oil in Houston, autos in Detroit, med tech in Minneapolis)? Role: What are the typical titles and roles of your buyer or champion? What are their responsibilities? Are they likely to manage a team or be individual contributors?

Top of Funnel 252

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 252

Zoominfo

AUGUST 27, 2024

FlashInfo FlashInfo is a revenue acceleration platform with a vast B2B intelligence database consisting of more than 1 billion profiles worldwide, coupled with more than 30 custom filters for precise targeting and segmentation.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

MAY 14, 2024

Psychographic: Values, beliefs, interests, lifestyles, etc. Consider creating personas based on different types of potential attendees. Create two to six personas (depending on your event’s scope) using details like the following: Demographic: Age, gender, income, location, etc.

Planning 317

Planning Event Marketing Marketing Plans Work Management 317

Stevens & Tate

MARCH 13, 2025

Additionally, advanced segmentation enables micro-targeting using demographic, behavioral, and psychographic data, ensuring each message is highly relevant to its recipient. Tools like Mailchimp and Salesforce leverage AI to help marketers send emails that are not only noticed but also welcomed.

Marketing AI 87

Marketing AI Email Marketing Psychographics Marketing & Strategy 87

Marketing Insider Group

MARCH 11, 2024

Demographics, psychographics, behaviors, interests, and priorities are always in flux. If you send them to your home page hoping they’ll find what they’re looking for, you’ll lose any lead potential. Never take your eyes off the CRO ball. Customers aren’t monoliths; they change.

Top of Funnel 321

Top of Funnel Sales Qualified Leads Leads Marketing Qualified Leads 321

Sprout Social

SEPTEMBER 24, 2024

Defining your target audience goes beyond basic demographics—explore their psychographics: their interests, values, pain points and aspirations. Audience overlap : Focus on psychographic data. Consider these factors to find the right influencers : Content fit : Does their style match your brand’s look and voice?

Template 99

Template Marketing Strategy Marketing & Strategy Planning 99

Marketing Insider Group

OCTOBER 2, 2019

Regie takes your audience’s demographic and psychographic details into account, generating copy that’s likely to resonate. The key is making small, daily changes to optimize how and with whom you’re spending those precious work hours. Even with insight into who’s read your email, it’s still tough to know the perfect thing to say.

Tools 254

Tools Enterprise Management Lead Scoring Lead Ranking 254

SmartBrief - Marketing

AUGUST 21, 2024

“This brand is a psychographic brand,” Perry stated. Balancing tradition with innovation Moreover, Hallmark’s executives highlighted the emotional connection that Hallmark’s content fosters with its audience.

Cable 98

Cable Touchpoints Psychographics Bundling 98

Martech

OCTOBER 31, 2024

” The models are based in intent, offline transaction data, mail response data, demographics and psychographics. What we do is use the Graph and four connected models to identify who the best prospects are from the entire U.S. population.” Lookalikes are those prospects that score high across all four criteria.

Lead Ranking 132

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 132

SocialPilot

MAY 8, 2025

Psychographic Analysis Psychographic audience analysis helps you understand your audiences psychological and emotional aspects, including: Interests and hobbies: What does your audience enjoy doing in their free time, and what captures their curiosity or passion?

Social Media 59

Social Media Analysis Process Media 59

Martech

JANUARY 28, 2025

If you can improve your understanding of where your traffic is coming from and analyze the demographics and psychographics of that audience, youre ready to start spending. All this is important even if you bring on third-party partners.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Branding 112

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Invest in and implement buyer insights to both uncover and monitor buyer goals, choices, and decisions.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Litmus

OCTOBER 16, 2024

Psychographics (values, interests, lifestyle): Align messaging with customers’ values to deepen brand loyalty. Don’t stop at basic demographics—explore personalization data like psychographics, interests, and interaction patterns. Again, go back to your CRM data. Analyze purchase history, email engagement, and website behavior.

Segmentation 93

Segmentation Planning Work Management Lead Ranking 93

Marketing Insider Group

MAY 26, 2021

Psychographics. Your secondary audience may require more convincing before making a purchase, but they’re still within reach. You can fill out your buyer persona profiles with the following information: Demographics. Pain points. Challenges. Motivators. Most-used digital channels. Preferred content types. Determine Your KPIs.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Vision Edge Marketing

JUNE 4, 2024

Consider factors such as demographics, psychographics, and buyer personas to ensure representative feedback. Its objectives include assessing customers’ understanding of the solution’s key features and perceived value versus that of a primary competitor and identifying keywords and data triggers that drive purchase decisions.

Validation 312

Validation Positioning Work Management Marketing Management 312

Tomorrow People

DECEMBER 3, 2018

Content needs to be customized — not for demographics, but for psychographics….and Content marketing isn’t “hard-sell” — but it is salesmanship. Interesting customers in your product or service is a process, not an event. and customized further for each stage of the customer’s journey towards you.

Trust Marketing 168

Trust Marketing Advertising Agencies Psychographics Content Marketing 168

Launch Marketing

NOVEMBER 8, 2023

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Psychographics: These are similar to demographics but focus on the cognitive and psychological factors of the individual.

Buyer Personas 126

Buyer Personas Startups Lead Ranking Psychographics 126

Zoominfo

MAY 5, 2021

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. Then, less than ten years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.”.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

SendX

JULY 30, 2021

Source: Segment You should start by conducting an analysis of your target audience and creating different segments based on demographics, location, or relevant psychographic categories. With Google Analytics, behavioral analytics software, and other tools, you can create and track unique tags for each campaign and each email.

Email Marketing 312

Email Marketing SEO Work Management Marketing Management 312

Heinz Marketing

JULY 30, 2020

Company Psychographics. Company Psychographics. The last block of an ideal customer profile consists of company psychographics. Using company psychographics, you can craft messages and content that align more closely to the customer. Employee Demographics. Account Technographics.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Psychographics Buyer Personas 124

Adobe Experience Cloud Blog

APRIL 21, 2020

Understand That Your Audiences’ Experience Differs: The demographics and psychographic data that you used to segment your emails don’t guarantee a shared experience when it comes to Covid-19.

Email Marketing 173

Email Marketing Marketing Strategy Marketing & Strategy Work Management 173

Heinz Marketing

AUGUST 19, 2021

Psychographic : Psychographic segmentation divides your target audience by values, pain points and opinions. Behavioral : Behavioral segmentation focuses how your target audience uses or behaves with your product or service. How can you reach specific customers when they’re more inclined to buy?

Ideal Customer Profiles 124

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 124

The Point

NOVEMBER 15, 2023

Include demographics, psychographics, and any insights into their behaviors, preferences, pain points and motivators, including persona definitions if they already exist. Does that offer exist today or will new content need to be created? Target Audience : Who are you trying to reach? What do you know about that audience?

Creativity 167

Creativity Advertising Agencies Paid Search Agency Psychographics 167

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Knowing this will allow you to judge the perceived value of an influencer based on their given influence over that particular audience.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

xiQ

DECEMBER 7, 2023

Identifying Key Stakeholders with Psychographics Understanding the mindset and preferences of key stakeholders is crucial in B2B sales. xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization.

B2B Sales 126

B2B Sales Psychographics Generation B2B 126

Optinmonster

SEPTEMBER 26, 2024

Casper not only receives a potential customer’s mobile number, but they’re also getting text messages that contain a goldmine of psychographic data. This is an excellent example of how chatbots can be used for lead generation. 6 Conversational Commerce Examples Are you ready to see conversational commerce in action?

Conversion 88

Conversion Marketing AI eCommerce Paid Search Agency 88

Zoominfo

OCTOBER 27, 2020

What we’re recommending for 2020 and beyond is that you reevaluate the way you’re currently segmenting your email marketing lists and experiment with more granular data points such as: Demographic data Firmographic data behavioral /engagement data Tech stack data Psychographic data Purchase history Buyer’s journey.

Marketing AI 246

Marketing AI Personalization Work Management B2B Marketing 246

Unbounce

NOVEMBER 11, 2021

Or, you could break them up by their personalities and other psychological traits using psychographic segmentation. While demographic and psychographic segmentation divide audiences by who they are , there’s another type of segmentation that breaks them up by what they do.

Landing Pages 139

Landing Pages Segmentation Psychographics Optimization 139

Biznology

DECEMBER 2, 2020

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption. At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. Behaviors : What did the visitor do?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132