7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website? Demand & Lead Generation Social Media Marketing demand gen demand generation lead lead gen lead generation leads social marketing social media social media marketing

LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface.

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3 Newer Types of Content Tactics To Support Lead Gen

Oracle

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers. Luckily there are three new forms of content that capture leads at amazing rates.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. Lead qualification in a post-BANT world.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Where does lead gen and lead quality fit in? How to spend less time and gather higher quality leads.

Why We Launched the Open B2B Lead Gen Marketplace

NetLine

Last Tuesday, we launched the open B2B lead gen marketplace , the first and only bid-based auction platform for Marketers. It’s a big deal for the B2B lead gen industry at large. How the Open B2B Lead Gen Marketplace Came to Be.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Lead Generation Guide: Basics of Lead Gen

Lake One

Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. But what’s so important about lead generation and what is it, exactly? Lead generation sounds simple enough, right?

3 Important Lessons for Lead Gen and Life

B2B Lead Generation

People look to me as an expert at lead generation because I wrote a book and speak about it. This is more complex than standard lead generation – we’re not trying to sell. Learn more about our experience with that here: “ Lead Generation: How using science increased teleprospecting sales handoffs 304%.”. As I continually learn new methods to improve my own lead generation, I understand the process better. What lead gen and life lessons did you learn in 2013?

LinkedIn Lead Gen Forms: 9 Best Practices for Increasing Conversions

Oktopost

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. B2B Marketing B2B Marketing Tips Lead Generation LinkedIn

Lead Generation Companies: How to Pick a Right One

This One Lead Gen Metric Will Help You Show Marketing ROI

Contently

If you’re hoping that your content is going to directly lead to sales on a consistent basis, you’re going to be sorely disappointed. more leads than those who publish less than four times per month, and 93 percent of B2B marketers say that content marketing generates more leads than traditional marketing strategies. Leads influenced: The number of people who engaged with a piece of content and converted into a lead within the next 90 days.

Six Easy Lead Gen Tips for Sales

Lake One

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. Capture those Leads. B2B Marketing Lead Generation

The Future of B2B Lead Gen Has Arrived

NetLine

This problem is an error within B2B lead gen and how it’s been presented to you—and it’s been throttling your business’s potential for decades. The Problem with B2B Lead Gen. And yet, somehow, the B2B lead gen space has been operating against this trend for nearly the same length of time. . For years, B2B lead gen vendors have forced Marketers to play by the same pricing rules, regardless of their needs, budget, buyer’s journey, or goals.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. The simple act of generating leads – primarily through online means – has never been easier. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research.

Are you doing webinars for lead gen? You should be.

Biznology

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). We generated 23 marketing qualified leads for our sales team to start working right away. And we’ve seen, the attendees from our webinars convert to warm leads very quickly.

Breaking the Lead Gen Stereotypes

Lead Liaison

Besides the expensive traditional channels for generating leads, there is an innovative, often-overlooked approach to filling the top of your sales funnel: formal business referral program. Here are 5 steps to effectively use your professional network to become an extension of your sales force by generating high quality leads and business referrals: #1 – Define your Ideal Customer. If you follow the above 4 steps, you will have a consistent pipeline with relevant leads.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). It can be helpful to have a reliable plan for generating leads when challenges loom (just like it can be helpful to have an evacuation plan before the building is on fire).

5 ABM Lead Gen Myths Hurting Your B2B Strategy

NetLine

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy. Given the nature of ABM, your lead is most likely someone from a larger company, possibly 10k or more employees.

Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018

KoMarketing Associates

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.

B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy

Heinz Marketing

Is it Fraudulent to Spend Money on Lead Gen Without an ROI? The post B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy appeared first on Heinz Marketing. B2B Reads Demand Generation ABM abm strategy AIDA b2b purchases demand feedback lead gen praise ROI sales enablement tools word-of-mouth

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Oracle Eloqua Update: Fast-Track Lead Gen

Valasys

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

AI and Machine Learning Can Fast Track B2B Lead Gen and Sales Productivity

Martech Advisor

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations.

Tips to Amplify Your Lead Gen with Next Gen Social Data

Oracle

Here are some tips to infuse next gen social data in email marketing to improve ROI: 1. Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI.

How One Company Increased Lead Gen by 2000 Percent - Case Study

Oracle

Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP

Bridging the Gap Between Lead Gen and ABM with Intent Data

Aberdeen HCM Essentials

You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. Salespeople talk about accounts, they talk about customers… they don’t talk about leads. It’s the strategy that can replace lead generation and get your team on the same page as sales. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM.

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

Content Marketing Institute

Continue reading → The post Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen appeared first on Content Marketing Institute. The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics.

Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

How to use content to build a lead generation strategy that'll keep your sales team happy. Successful inbound marketing relies on supplying leads with the right information at the right time. Automating Lead Management sees a 10% or more increase in revenue in 6 months.”.

B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen

B2B Lead Generation

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it? Treatment #2 decreased lead generation by 11.9%

60% of Marketers Say Lead Gen Quality Strategy Has Only Been ‘Somewhat Successful’

KoMarketing Associates

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. Ascend2 recently conducted the “Lead Generation Quality Survey,” and the majority of marketers (60%) said that their lead generation quality strategy has only been “somewhat successful.” B2B Marketing News Industry News lead generation marketing measurement Search Engine Marketing

10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Boom, lead generated.

The Lead Gen Mistakes Marketers Are Making

Kapost

When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. . Without accurate and diligent lead generation reporting, marketers often don’t realize their pipeline is in trouble. Getting Real About Lead Generation .

Report: Lead Gen Results Are Helping Content Marketers Measure Success

KoMarketing Associates

discovered that lead generation/nurturing (55 percent) is considered to be the most useful metric for gauging content marketing success. On the opposite end of the spectrum, 46 percent claim lead generation is an important objective, and 55 percent receive useful metrics on this tactic. Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success.

Are you using the wrong lead-gen model?

Sales Engine

So what may have started out as a simple campaign to generate leads now turns into a whole lead-nurturing process with value-added content that shepherds them through the process until they’re sales-ready. It’s time to face some hard truths about B2B sales. People don't answer their phones the way they used to—some 85 percent of phone calls go to voice mail never to be returned. People can filter through their email and decide who they're going to listen to.

10 Ways To Nurture The MQLs Received From Your Lead Gen Partner

Unbound B2B

Your lead generation partner has just handed you a list of marketing qualified leads (MQLs). But although those leads may buy from you in future, they are not quite there yet. The Problem With Lead Nurturing Inhouse. Can you trust the leads you get from your agent?

How to Overcome 3 Painfully Common Lead Gen Mistakes

Contently

Most lead generation training programs start with discovery, one of the most basic tenets of sales. Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. The most effective way to generate leads changes over time and is different for every business. Ask leads to identify their industry so the leads go to the right salespeople.

Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen

B2B Lead Generation

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! My colleague Dave Green and I were essentially giving marketers the ingredients they needed to thrive in a pressure-cooker lead-gen environment: Build the foundation for lead generation programs. ( Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target ). Uncover qualified leads.