As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). MORE
As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. You may have considered the following challenges when evaluating the choice to improve results by outsourcing your teleprospecting lead generation: Our business is different. MORE
Need more leads? Need better leads? Which is just one of the reasons why it’s so excellent for generating conversions – and leads. We’ve written about them as a lead generation tactic before. Bonus tip: You can also use quizzes for lead nurturing, of course. MORE
People look to me as an expert at lead generation because I wrote a book and speak about it. This is more complex than standard lead generation – we’re not trying to sell. Learn more about our experience with that here: “ Lead Generation: How using science increased teleprospecting sales handoffs 304%.”. As I continually learn new methods to improve my own lead generation, I understand the process better. What lead gen and life lessons did you learn in 2013? MORE
Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. MORE
If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation. The question is, how do you get those leads? There’s no shortage of lead generation tactics. That means turning them into a lead. MORE
Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be. Find Your Leads Goal by Working Backwards. MORE
Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen. He’ll be sharing those secrets in the webinar 7 Ways to Unsuck your Lead Gen on April 20th. MORE
A few months ago, we told you that Twitter was testing out Lead Generation Cards. Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! Leads for everybody! MORE
Most lead generation training programs start with discovery, one of the most basic tenets of sales. Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make. MORE
A thank-you page - Your new leads see this page after completing your form. A confirmation email - Makes it easy for your leads to reference your offer any time. Congratulations, you''ve generated some leads from your forms! Reveal the next step your leads should take. MORE
The days of boring lead-capture forms and irritating questions from sales reps are over. . With interactive content technology, lead scoring can be as fun as taking a personality quiz. The remaining 11% plan to implement a lead scoring system in the next year. . MORE
Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP MORE
Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ? What other quotes can you tie to lead gen tips MORE
Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. MORE
Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). MORE
discovered that lead generation/nurturing (55 percent) is considered to be the most useful metric for gauging content marketing success. On the opposite end of the spectrum, 46 percent claim lead generation is an important objective, and 55 percent receive useful metrics on this tactic. Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success. MORE
Do you have a lead gen goal? I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. Consider which topics yield more leads. MORE
Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey MORE
Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it? MORE
That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. If you can do this, you’ll increase your site’s lead-gen magnetism. Lead Generation MORE
So what may have started out as a simple campaign to generate leads now turns into a whole lead-nurturing process with value-added content that shepherds them through the process until they’re sales-ready. It’s time to face some hard truths about B2B sales. MORE
After a certain period of time, you might consider restricting your participation to just the groups that are producing leads consistently. Just like the Lewis Howes’ success story noted earlier, you always hear about people that get thousands of contacts and leads from this platform. MORE
We know that marketers who use CTAs on their websites are more likely to convert visitors to leads than those who simply post a 'Contact Us' button on their site and pray. There are certain PR and social media campaigns where your goal isn’t to drive new leads, but to generate buzz. MORE
As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. And from there, you can convert them into leads! MORE
There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead. When do we see our first leads? MORE
Have you noticed that only some of your readers are converting into leads? The post Lead Gen Hacks: 3 Strategies to Improve Content Conversions appeared first on Kapost Content Marketing Blog. MORE
Building an effective, end-to-end lead generation strategy is far from simple. But if there’s anything I’ve learned in more than a decade leading B2B sales teams, it’s that lead generation strategies live and die by the quality of the data they are built upon. MORE
Social media is one of best ways to get leads. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. The view gets even better if you look at cost per lead. Leads are Better. MORE
Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. How do you convert blog readers into leads? MORE
Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. Build your lead generation calendar. MORE
If you’re hoping that your content is going to directly lead to sales on a consistent basis, you’re going to be sorely disappointed. Leads influenced: The number of people who engaged with a piece of content and converted into a lead within the next 90 days. MORE
So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). Capitalize on this, and make it easy for your employees to share your new lead gen content, too. MORE
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. MORE
So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! Master the essentials of lead generation. ( Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop ). MORE
Folks, that''s one of the biggest myths in lead gen. I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM! MORE
Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. MORE
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. PPC Lead Generation Content Marketing Daily Tactical MORE
Here are some tips to infuse next gen social data in email marketing to improve ROI: 1. Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI. MORE
Besides the expensive traditional channels for generating leads, there is an innovative, often-overlooked approach to filling the top of your sales funnel: formal business referral program. If you follow the above 4 steps, you will have a consistent pipeline with relevant leads. MORE
Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs. MORE
As he gave his keynote address at MarketingSherpa Lead Gen Summit 2013, he revealed that he also gave a presentation for metal working manufacturers that also posed the same question : What do we talk about? MarketingSherpa Lead Gen Summit 2014 November 3-6, San Francisco. MORE
When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. . MORE
Lead Gen Related Topics Sales Engine
APRIL 20, 2016
So what may have started out as a simple campaign to generate leads now turns into a whole lead-nurturing process with value-added content that shepherds them through the process until they’re sales-ready. It’s time to face some hard truths about B2B sales.
Act-On
JANUARY 7, 2016
Social media is one of best ways to get leads. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. The view gets even better if you look at cost per lead. Leads are Better.
B2B Lead Generation Blog
SEPTEMBER 9, 2013
Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.
Modern Marketing
MARCH 18, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly.
Act-On
SEPTEMBER 27, 2016
Need more leads? Need better leads? Which is just one of the reasons why it’s so excellent for generating conversions – and leads. We’ve written about them as a lead generation tactic before. Bonus tip: You can also use quizzes for lead nurturing, of course.
B2B Lead Generation Blog
AUGUST 25, 2014
Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.
Biznology
MARCH 27, 2015
As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ).
Contently
JULY 12, 2016
Most lead generation training programs start with discovery, one of the most basic tenets of sales. Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make.
Act-On
MAY 29, 2017
That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. If you can do this, you’ll increase your site’s lead-gen magnetism. Lead Generation
Kapost
MAY 3, 2016
When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. .
Hubspot
OCTOBER 23, 2014
So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). Capitalize on this, and make it easy for your employees to share your new lead gen content, too.
Webbiquity
OCTOBER 4, 2016
Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs.
B2B Lead Generation Blog
DECEMBER 16, 2013
People look to me as an expert at lead generation because I wrote a book and speak about it. This is more complex than standard lead generation – we’re not trying to sell. Learn more about our experience with that here: “ Lead Generation: How using science increased teleprospecting sales handoffs 304%.”. As I continually learn new methods to improve my own lead generation, I understand the process better. What lead gen and life lessons did you learn in 2013?
Vidyard
APRIL 6, 2016
Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen. He’ll be sharing those secrets in the webinar 7 Ways to Unsuck your Lead Gen on April 20th.
Smashmouth Marketing
JULY 16, 2014
Folks, that''s one of the biggest myths in lead gen. I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM!
B2B Lead Generation Blog
OCTOBER 28, 2013
Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it?
B2B Lead Generation Blog
FEBRUARY 26, 2012
Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring).
Hubspot
DECEMBER 1, 2015
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. PPC Lead Generation Content Marketing Daily Tactical
Kapost
APRIL 22, 2016
Have you noticed that only some of your readers are converting into leads? The post Lead Gen Hacks: 3 Strategies to Improve Content Conversions appeared first on Kapost Content Marketing Blog.
Modern Marketing
MAY 4, 2015
Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP
Hubspot
OCTOBER 21, 2014
Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. How do you convert blog readers into leads?
Leadspace
JANUARY 9, 2017
Building an effective, end-to-end lead generation strategy is far from simple. But if there’s anything I’ve learned in more than a decade leading B2B sales teams, it’s that lead generation strategies live and die by the quality of the data they are built upon.
KoMarketing Associates
AUGUST 2, 2017
discovered that lead generation/nurturing (55 percent) is considered to be the most useful metric for gauging content marketing success. On the opposite end of the spectrum, 46 percent claim lead generation is an important objective, and 55 percent receive useful metrics on this tactic. Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success.
Hubspot
JANUARY 15, 2013
We know that marketers who use CTAs on their websites are more likely to convert visitors to leads than those who simply post a 'Contact Us' button on their site and pray. There are certain PR and social media campaigns where your goal isn’t to drive new leads, but to generate buzz.
Smashmouth Marketing
JANUARY 7, 2010
Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ? What other quotes can you tie to lead gen tips
Sales Intelligence View
NOVEMBER 25, 2014
Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey
Modern Marketing
OCTOBER 21, 2014
Here are some tips to infuse next gen social data in email marketing to improve ROI: 1. Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI.
Hubspot
AUGUST 30, 2013
A few months ago, we told you that Twitter was testing out Lead Generation Cards. Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! Leads for everybody!
Hubspot
MARCH 5, 2014
A thank-you page - Your new leads see this page after completing your form. A confirmation email - Makes it easy for your leads to reference your offer any time. Congratulations, you''ve generated some leads from your forms! Reveal the next step your leads should take.
Marketing Action
FEBRUARY 26, 2015
After a certain period of time, you might consider restricting your participation to just the groups that are producing leads consistently. Just like the Lewis Howes’ success story noted earlier, you always hear about people that get thousands of contacts and leads from this platform.
Act-On
MARCH 30, 2017
If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation. The question is, how do you get those leads? There’s no shortage of lead generation tactics. That means turning them into a lead.
ViewPoint
AUGUST 30, 2016
As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. You may have considered the following challenges when evaluating the choice to improve results by outsourcing your teleprospecting lead generation: Our business is different.
Smashmouth Marketing
JANUARY 25, 2011
There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead. When do we see our first leads?
SnapApp
JUNE 22, 2017
The days of boring lead-capture forms and irritating questions from sales reps are over. . With interactive content technology, lead scoring can be as fun as taking a personality quiz. The remaining 11% plan to implement a lead scoring system in the next year. .
Hubspot
APRIL 30, 2014
Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be. Find Your Leads Goal by Working Backwards.
B2B Lead Generation Blog
DECEMBER 3, 2012
So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! Master the essentials of lead generation. ( Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop ).
Hubspot
JANUARY 20, 2014
Do you have a lead gen goal? I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. Consider which topics yield more leads.
Hubspot
JULY 31, 2012
As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. And from there, you can convert them into leads!
B2B Lead Generation Blog
OCTOBER 13, 2014
Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. Build your lead generation calendar.
B2B Lead Generation Blog
JUNE 2, 2014
As he gave his keynote address at MarketingSherpa Lead Gen Summit 2013, he revealed that he also gave a presentation for metal working manufacturers that also posed the same question : What do we talk about? MarketingSherpa Lead Gen Summit 2014 November 3-6, San Francisco.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
82 
Let's personalize your content