Act-On

MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

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Lead Gen Social Media Lead Leads 257

TaylorMadeIn KEW

OCTOBER 7, 2018

In this last post of the series, I turn my attention to the 3 rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation. And not all leads are good leads. Not all leads are created equal either.

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Lead Gen Custom Publishing Lead Leads 95

Valasys

OCTOBER 5, 2018

For the minority who are not aware of what Eloqua is, Eloqua is a Software as a Service (SaaS) platform for marketing automation that is offered by Oracle and that manages marketing campaigns and sales lead generation for B2B marketers and organizations.

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Act-On

SEPTEMBER 27, 2016

Need more leads? Need better leads? Which is just one of the reasons why it’s so excellent for generating conversions – and leads. We’ve written about them as a lead generation tactic before. Bonus tip: You can also use quizzes for lead nurturing, of course.

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Lead Gen Interactive Lead Leads 271

Advertisement

The top priorities for B2B marketers this year are generating more high-quality leads and. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. were cited by respondents more frequently than even lead generation challenges.

SMB

Act-On

MAY 29, 2017

That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. If you can do this, you’ll increase your site’s lead-gen magnetism. Lead Generation

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Lead Gen Websites Lead Leads 237

B2B Lead Generation

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

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BANT Proposal Lead Gen Lead 280

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.

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Lead Gen Lead Leads B2B 211

KEO Marketing

SEPTEMBER 12, 2018

Any company today faces the all-important question of how do we generate high quality leads to fill our business pipeline? To answer this question, we can take a variety of approaches.

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Lead Gen Question Strategy Lead 62

Modern Marketing

MARCH 18, 2014

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly.

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Lead Gen Tactics Lead Leads 226

Lead Liaison

JANUARY 5, 2017

Besides the expensive traditional channels for generating leads, there is an innovative, often-overlooked approach to filling the top of your sales funnel: formal business referral program. If you follow the above 4 steps, you will have a consistent pipeline with relevant leads.

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Lead Gen Cold Calling Startup Lead 84

B2B Lead Generation

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

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B2B Lead Generation

FEBRUARY 26, 2012

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring).

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Lead Gen Tactics Trade Show Lead 275

Biznology

MARCH 27, 2015

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ).

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Lead Gen Lead Leads Impression 188

KoMarketing Associates

AUGUST 2, 2017

discovered that lead generation/nurturing (55 percent) is considered to be the most useful metric for gauging content marketing success. On the opposite end of the spectrum, 46 percent claim lead generation is an important objective, and 55 percent receive useful metrics on this tactic. Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success.

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Lead Gen Measurement Report Help 131

The Point

OCTOBER 20, 2014

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms.

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Lead Gen Research Report Demand Generation 201

Sales Engine

APRIL 20, 2016

So what may have started out as a simple campaign to generate leads now turns into a whole lead-nurturing process with value-added content that shepherds them through the process until they’re sales-ready. It’s time to face some hard truths about B2B sales.

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Lead Gen Lead Leads Gatekeeper 241

B2B Lead Generation

DECEMBER 16, 2013

People look to me as an expert at lead generation because I wrote a book and speak about it. This is more complex than standard lead generation – we’re not trying to sell. Learn more about our experience with that here: “ Lead Generation: How using science increased teleprospecting sales handoffs 304%.”. As I continually learn new methods to improve my own lead generation, I understand the process better. What lead gen and life lessons did you learn in 2013?

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Lead Gen Lead Leads Help 211

Webbiquity

OCTOBER 4, 2016

Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs.

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Lead Gen Lead Leads Sales 227

Smashmouth Marketing

JANUARY 7, 2010

Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ? What other quotes can you tie to lead gen tips

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Lead Gen Tips Lead Leads 214

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Facebook Lead Ad. Facebook Lead Ads.

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Lead Gen Channel Campaign PPC 73

Contently

JULY 12, 2016

Most lead generation training programs start with discovery, one of the most basic tenets of sales. Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make.

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Lead Gen Lead Leads Classified 122

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. According to a recent Demand Gen Report survey, “45% of buyers are spending more time researching purchases compared to last year.”.

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Lead Gen Vendor Portal CPM 56

B2B Lead Generation

OCTOBER 28, 2013

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it?

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Lead Gen Conversion Audience Conversion Rate 254

B2B Lead Generation

DECEMBER 3, 2012

So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! Master the essentials of lead generation. ( Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop ).

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Lead Gen Optimization Lead Leads 275

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. You may have considered the following challenges when evaluating the choice to improve results by outsourcing your teleprospecting lead generation: Our business is different.

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Lead Gen Telemarketing Lead Leads 170

Smashmouth Marketing

DECEMBER 2, 2009

This past week a prospect commented that she wanted to explore a third-party lead gen program because their sales reps were spending too much time prospecting and not selling. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen.

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Lead Gen Prospect Strategy Sales 193

Navigate the Channel

MARCH 13, 2018

Marketing as a whole is not a numbers game, but lead generation certainly is. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. We’re all blind going in.

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Lead Gen Personalization Acquisition Loyalty 97

Smashmouth Marketing

APRIL 1, 2010

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it?

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Lead Gen Tips Lead Leads 153

Vidyard

APRIL 6, 2016

Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen. He’ll be sharing those secrets in the webinar 7 Ways to Unsuck your Lead Gen on April 20th.

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Lead Gen Rules Cost Lead 75

Kapost

MAY 3, 2016

When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. .

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Lead Gen Lead Leads Tactics 96

Modern Marketing

MAY 4, 2015

Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP

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Case Study Lead Gen Studies Case 265

Reachforce

OCTOBER 22, 2009

As we run across cool companies that are trying to add value to today’s B2B sales and marketing teams we want to be sure and share them with our B2B Lead readers. Here's another great idea. Have you heard of Gist? If not, you should check it out. It might just

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Lead Gen Lead Leads B2B 166

Leadspace

JANUARY 9, 2017

Building an effective, end-to-end lead generation strategy is far from simple. But if there’s anything I’ve learned in more than a decade leading B2B sales teams, it’s that lead generation strategies live and die by the quality of the data they are built upon.

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Lead Gen Build Vertical Lead 118

Act-On

JUNE 13, 2018

Check out these 12 proven website lead generation strategies to get more and better leads. Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimization

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Lead Generation Websites Generation Lead 207

NetLine

AUGUST 21, 2018

Whether it’s satisfying internal stakeholders or impressing a client with regular updates on their lead gen campaigns, our reports are an interactive dive into campaign data. Or, create your free account to kickstart lead gen success.

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Lead Gen Portal Report Permission 52

Smashmouth Marketing

MARCH 10, 2011

They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads. It had everything you needed to pass a lead or book an appointment with your targeted prospecting base. There are a lot of great sources for telemarketing and teleprospecting calling tips out there, and just several weeks ago we brought you some great outbound calling tips from the best BDR's our management team has ever worked with.

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Lead Gen Telemarketing Guidelines Lead 130

ANNUITAS

APRIL 3, 2013

March 13 Read Lead Gen is Overrated Q&A with Carlos Hidalgo, CEO and Principal, ANNUITAS in Marketing Magazine Australia. News & Press

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Lead Gen Lead Leads Press 100

Modern B2B Marketing

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Without leads, we have no one to sell to.

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Lead Gen Regression Analytics Sample 81

Fathom

FEBRUARY 10, 2016

If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. Facebook Lead Ads: How to Get Started.

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Lead Gen Features Facebook Adwords 78

Overground

MARCH 6, 2018

Take a deep dive look at how LinkedIn Lead Gen Forms can help benefit your company’s lead generation strategy

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Lead Gen Lead Generation Linkedin Companies 48

Smashmouth Marketing

APRIL 22, 2010

Last week, I was out with the team at Focus.com and enjoying "bourbon and proteins" with Craig Rosenberg ( The Funnelholic ) when the subject of campaigns came up from his point in a recent post to " forget campaigns, build a factory. "

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Lead Gen Campaign Clickthrough Lead 190

Smashmouth Marketing

JULY 16, 2014

Folks, that''s one of the biggest myths in lead gen. I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM!

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Lead Gen Urgency Attitudes Tips 149