7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

Social media is one of best ways to get leads. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. The view gets even better if you look at cost per lead. Leads are Better.

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Need more leads? Need better leads? Which is just one of the reasons why it’s so excellent for generating conversions – and leads. We’ve written about them as a lead generation tactic before. Bonus tip: You can also use quizzes for lead nurturing, of course.

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

Act-On

That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. If you can do this, you’ll increase your site’s lead-gen magnetism. Lead Generation

Be Honest: Does Your Lead Gen Suck?

Vidyard

Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen. He’ll be sharing those secrets in the webinar 7 Ways to Unsuck your Lead Gen on April 20th.

Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

Navigate the Channel

Marketing as a whole is not a numbers game, but lead generation certainly is. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. We’re all blind going in.

This One Lead Gen Metric Will Help You Show Marketing ROI

Contently

If you’re hoping that your content is going to directly lead to sales on a consistent basis, you’re going to be sorely disappointed. Leads influenced: The number of people who engaged with a piece of content and converted into a lead within the next 90 days.

Are you using the wrong lead-gen model?

Sales Engine

So what may have started out as a simple campaign to generate leads now turns into a whole lead-nurturing process with value-added content that shepherds them through the process until they’re sales-ready. It’s time to face some hard truths about B2B sales.

3 Newer Types of Content Tactics To Support Lead Gen

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms.

Are you doing webinars for lead gen? You should be.

Biznology

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ).

Report: Lead Gen Results Are Helping Content Marketers Measure Success

KoMarketing Associates

discovered that lead generation/nurturing (55 percent) is considered to be the most useful metric for gauging content marketing success. On the opposite end of the spectrum, 46 percent claim lead generation is an important objective, and 55 percent receive useful metrics on this tactic. Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation Blog

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

BANT 156

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ? What other quotes can you tie to lead gen tips

Lead Gen is Overrated – Q&A with Carlos Hidalgo

ANNUITAS

March 13 Read Lead Gen is Overrated Q&A with Carlos Hidalgo, CEO and Principal, ANNUITAS in Marketing Magazine Australia. News & Press

The Lead Gen Mistakes Marketers Are Making

Kapost

When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. .

Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it?

How to Overcome 3 Painfully Common Lead Gen Mistakes

Contently

Most lead generation training programs start with discovery, one of the most basic tenets of sales. Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make.

Lead Gen Strategies: Sales People Should Be Selling, NOT Prospecting

Smashmouth Marketing

This past week a prospect commented that she wanted to explore a third-party lead gen program because their sales reps were spending too much time prospecting and not selling. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen.

Lead Gen Scripts: They Have to Go

Smashmouth Marketing

They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads. It had everything you needed to pass a lead or book an appointment with your targeted prospecting base. There are a lot of great sources for telemarketing and teleprospecting calling tips out there, and just several weeks ago we brought you some great outbound calling tips from the best BDR's our management team has ever worked with.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

In The Summertime - Mungo Jerry Lead Gen Tips (tap your feet)

Smashmouth Marketing

Folks, that''s one of the biggest myths in lead gen. I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM!

Are You Part of the Predictive Lead Gen Generation?

IKO-Systems

In examining the wasteful and frustrating processes of prospecting for new leads, we realized an opportunity: . Indeed, cold sales email changed the way businesses prospect for leads, set appointments, and qualify prospects before a sale. A Predictive Lead Generation Solution.

B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. You may have considered the following challenges when evaluating the choice to improve results by outsourcing your teleprospecting lead generation: Our business is different.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation Blog

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring).

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). Capitalize on this, and make it easy for your employees to share your new lead gen content, too.

How One Company Increased Lead Gen by 2000 Percent - Case Study

Modern Marketing

Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP

4 Reasons to Add LinkedIn Lead Gen Forms to Your B2B Lead Generation Strategy

Overground

Take a deep dive look at how LinkedIn Lead Gen Forms can help benefit your company’s lead generation strategy

3 Important Lessons for Lead Gen and Life

B2B Lead Generation Blog

People look to me as an expert at lead generation because I wrote a book and speak about it. This is more complex than standard lead generation – we’re not trying to sell. Learn more about our experience with that here: “ Lead Generation: How using science increased teleprospecting sales handoffs 304%.”. As I continually learn new methods to improve my own lead generation, I understand the process better. What lead gen and life lessons did you learn in 2013?

Lead Gen Companies Should Not Dictate Your Pace

Smashmouth Marketing

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. Vice versa, if you are to supply inbound leads or lists, you deliver, too.

Top 10 Posts on B2B Lead Gen for 2010

The Point

Blog Makeover Nets Sales Leads for Software Company. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen Tips: Use Google to Search LinkedIn

Smashmouth Marketing

Looking for companies in the field of Demand Gen that work with Appointment Setting ? google: "network security" (dir OR vp OR vice) companyname site:linkedin.com You think you can find some quality leads through LinkedIn now

B2B Lead Gen Numbers Do Improve With the Nintendo Wii

Smashmouth Marketing

Outbound sales, lead generation and demand gen in general are all about the numbers, too: forecasting good numbers, hitting those numbers and then pushing those numbers to new levels. Do you have dashboards that track your lead generation and pipeline activity?

B2B Lead Gen Low Down: Gist

Reachforce

As we run across cool companies that are trying to add value to today’s B2B sales and marketing teams we want to be sure and share them with our B2B Lead readers. Here's another great idea. Have you heard of Gist? If not, you should check it out. It might just

How to Build a Winning Lead Gen Strategy, From Your Database Up

Leadspace

Building an effective, end-to-end lead generation strategy is far from simple. But if there’s anything I’ve learned in more than a decade leading B2B sales teams, it’s that lead generation strategies live and die by the quality of the data they are built upon.

Using the New Lead Gen Feature in Facebook

Fathom

If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. Facebook Lead Ads: How to Get Started.

Lead Gen Call Center In The Cloud - Virtual Hybrid

Smashmouth Marketing

When we started Green Leads we set out to build the perfect Virtual Call Center. We accomplished it, and other than not seeing people face-to-face, the way we work is identical to a traditional call center. We can see people's dials, what CRM records they modify, listen in for training, etc.

Audience Wars: The Response to Your Lead Gen Content

emedia

Plus, other useful info and data to help guide you to a galaxy-class content marketing plan – and bring in the leads. Download Audience Wars – our Star Wars-themed infographic on content selection for demand gen programs – please complete the form fields on the right. The post Audience Wars: The Response to Your Lead Gen Content appeared first on emedia.

Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary

Smashmouth Marketing

Last week, I was out with the team at Focus.com and enjoying "bourbon and proteins" with Craig Rosenberg ( The Funnelholic ) when the subject of campaigns came up from his point in a recent post to " forget campaigns, build a factory. "

Lead Gen Hacks: 3 Strategies to Improve Content Conversions

Kapost

Have you noticed that only some of your readers are converting into leads? The post Lead Gen Hacks: 3 Strategies to Improve Content Conversions appeared first on Kapost Content Marketing Blog.

B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen

B2B Lead Generation Blog

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it?