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Email marketing 101: The five basics

Martech

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). It both enhances the human touch and positively influences email deliverability algorithms.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet? What makes a good lead magnet?

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HubSpot’s June 2023 releases: The manager’s guide

Martech

Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Employees can easily share the PDF over email to demonstrate how your company has helped others solve a problem a current prospect or lead is facing. Incorporate into Email Marketing.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Anyone can argue that small businesses need email marketing more than anyone else. That’s why email marketing is a perfect fit for them. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers. Not convinced?

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4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. How do you use Facebook Live to promote your latest blog post?

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three. The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence.