Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. Quick Takeaways.

Custom Publishing 361

Custom Publishing Tactics Search Marketing Lead Scoring 361

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 363

Paid Search Agency Work Management Marketing Management Examples 363

Marketing Insider Group

OCTOBER 4, 2021

When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. Design thinking is a human-centered, empathetic approach to thinking like your customer and creating content that meets their needs. They Give Your Strategy Direction.

Content 352

Content Keywords Intent Planning 352

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. My very first blog post answered Why I Am In Marketing. In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter.

Ad Building 359

Ad Building RSS Lead Ranking B2B Thought Leadership 359

Marketing Insider Group

DECEMBER 22, 2020

Successful blogging is about more than just great writing. Publishing a blog post without images is like serving a meal without seasoning. Embedding video in your blog posts can be incredibly valuable too. But there’s more to great blog post design than simply throwing in a few stock images. Source: [link].

Design 363

Design Video Marketing Blogger Paid Search Agency 363

Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. When you make timeless blog posts a priority, you’ll get better returns from your content marketing investment. Create new evergreen content by addressing your target customers’ needs. Answer Perennial Customer Questions.

Marketing Agencies 2 356

Marketing Agencies 2 Lead Ranking Lead Scoring Content 356

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? Quick Takeaways.

eCommerce 295

eCommerce Work Management Marketing Management Lead Scoring 295

Marketing Insider Group

NOVEMBER 21, 2022

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business. By making your blog page engaging and easy to navigate, you’ll increase visitors’ time-spent on your page and heighten your chances of making a sale.

Optimization 246

Optimization Conversion Demand Generation Agencies Ad Frequency 246

Webbiquity

JANUARY 4, 2022

Bloggers, publishers, and ecommerce site owners constantly leave money on the table, and site visitors in the dark, about elements in their photographs because there’s no easy way to tag multiple items with multiple different links. They begin with a vision, but are willing to evolve in response customer needs.

Enterprise Management 343

Enterprise Management Work Management Marketing Management Marketing Automation Services 343

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. First Round Review. Autodesk’s Redshift.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Ad Building 363

Ad Building Content Marketing Branding Brand Identity 363

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Webbiquity

JANUARY 7, 2025

While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing. The post The Top 10 Most-Read B2B Marketing Blog Posts of 2024 appeared first on B2B Marketing Blog | Webbiquity. With no further ado, heres the list. Okay, maybe just a little further ado.

Marketing AI 158

Marketing AI B2B Marketing Screencast B2B 158

Marketing Insider Group

OCTOBER 7, 2024

Whether it’s your blog posts, social media updates, or SEO-driven web pages , organic content is designed to be found naturally by your audience without paying for placement. Content published on your website or social media will continue working for you long after it’s been created.

Organization 318

Organization Media Cost Per Click Branding 318

Marketing Insider Group

APRIL 20, 2021

Quick takeaways: Consistency in content marketing applies to every angle: expertise, topics, keywords, voice, publishing, and platforms. Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. You can’t build trust or loyalty without awareness.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. How Often Should You Blog?

Paid Search Agency 362

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 362

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. It can help new brands build awareness, establish an identity and niche, attract ideal customers, and generate leads and sales. Source: G2. Source: Semrush.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

JANUARY 31, 2022

It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. A content strategy is a holistic approach to delivering information to customers. Any company can publish content with fairly minimal effort. Let’s get started! Quick Takeaways. Image Source.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Marketing Insider Group

AUGUST 23, 2021

The guide cites “blog posts, social media services, email…[and] forums” as examples of the type of content you need to rank atop search results. Start publishing world-class content consistently. Focus on your target customer, and you’ll likely catch search engines’ attention as well. Conduct Audience Research.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Travel marketing material comes in many forms, including: Blog Posts Blog posts are a cornerstone of travel content marketing.

Paid Search Agency 310

Paid Search Agency Companies Content Marketing Planning 310

Marketing Insider Group

JULY 6, 2021

The 200 CEO respondents had a lot to say about why social media is nice for building reputation and engaging with customers, but not effective as a core marketing strategy or a driver of real metrics that matter: conversions and sales. Content marketing is the consistent publishing of content that customers want on YOUR website.

Social Media 364

Social Media Media Business Custom Publishing 364

Marketing Insider Group

AUGUST 30, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. You feel the pressure as you work to get it done quickly, and once it’s published you can barely enjoy the sense of accomplishment before your next deadline arrives. Even better?

Template 363

Template Top of Funnel Enterprise Management Work Management 363

Marketing Insider Group

SEPTEMBER 27, 2021

Customer personas ( when they don’t suck ) can be a really effective way to understand your different audience segments. Looking at customer demographic data (like web analytics and historical sales data) is another powerful tool for understanding your audience. The amount of leads you generate from your blog?

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Ranking 361

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. Digital PR, on the other hand, uses online media such as blogs, news sites, social media networks, podcasts, and digital events to raise brand awareness. But traditional PR can be time-consuming, expensive, and limited in its reach.

PR 356

PR Content Marketing Work Management Content 356

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Video Source: Yoast.

Marketing Budget Creation 353

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 353

Marketing Insider Group

DECEMBER 13, 2021

Blogs, emails, calendars, you name it — whatever it is you’re creating, you can use this post as a central resource for all your template needs. Companies with blogs earn significantly higher web traffic. Common types of blog posts include list posts, guides, and pillar posts. Blog Articles. Quick Takeaways. Image Source.

Template 361

Template Planning Content Marketing Work Management 361

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords.

Ideal Customer Profiles 343

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 343

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Marketing Insider Group

FEBRUARY 9, 2021

78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. To get better content marketing results, publish focused website content, build trust with your audience, focus on quality, continue to evolve, and share your content everywhere your audience is.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Webbiquity

JULY 6, 2021

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

Churn Rate 335

Churn Rate Work Management Marketing Management Comparison 335

Marketing Insider Group

JUNE 22, 2021

We’ll also explain how to build a content distribution process that targets your ideal customers with valuable content that gets clicks. The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. Blog posts. Quick Takeaways.

Distribution 362

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 362

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. But they won’t just float in.

Social Media 363

Social Media Top of Funnel Social Marketing Marketing & Strategy 363

Marketing Insider Group

APRIL 18, 2023

If you visit their blog page , you’ll quickly notice that they’ve committed to sharing weekly content. Image Source: Watershed Whether it’s a blog post, customer story, or news article, Watershed is posting content consistently to keep their audience engaged. Publish content that educates and engages your audience.

Content Marketing 348

Content Marketing Paid Search Agency Content Marketing & Strategy 348

Marketing Insider Group

AUGUST 10, 2020

Here are the ingredients with which you can build your own content marketing secret sauce: Quick Takeaways: Start with your goals and your target customers. Stay focused on your customers’ needs and your goals. As for the content you produce for each client, specify what each piece will accomplish for the client and their customers.

Marketing Agencies 2 362

Marketing Agencies 2 Advertising Agencies Paid Search Agency Marketing Agencies 1 362

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media.

Spending 337

Spending Branding Brand Identity Top of Funnel 337