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Reach vs. Impressions: What’s More Important to Track in 2023?


That’s what we measure our success with metrics like reach and impressions. Today, we’re giving you answers about what reach and impressions are, why they matter, and how they’re different. #1 Start free 30-day trial What’s the difference between reach and impressions on social media? What is an impression?

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

We’ve put together a list of 7 actionable ways you can create case studies that impress your potential clients and directly contribute to increasing conversions and sales. How to create a case study that impresses clients. For example, if your client is Walmart (impressive!) Quick Takeaways. Make your case studies relatable.


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Data Reveals Programmatic Cookie Alternative Pricing, Impressions


The post Data Reveals Programmatic Cookie Alternative Pricing, Impressions appeared first on 33Across. MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and.

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Dispelling myths and understanding realities of social impressions measurement


Figuring out how much influence these channels have, especially when it comes to impressions, is quite a challenge for marketers. It gets even trickier because data privacy changes and the rise of new social channels make it confusing to measure impressions. Fospha has built one such model that’s changing the game for marketers.

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The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized. Solution: a new channel enabling relevant, creative & personal messaging!

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Pretty Big Deal: Andrea Lopez and the Value of Good Impressions


After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal. That was my major.

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Make Your Best First Impression With Automated Meeting Scheduling


Automated meeting scheduling solutions are increasingly becoming standards of the modern revenue tech stack as companies look to engage customers with the best possible first impression. The post Make Your Best First Impression With Automated Meeting Scheduling appeared first on LeanData.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. How to manage your customers' first impressions. The importance of early engagement. January 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Ready to impress your boss with killer results? In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data.

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Delivering a More Human Marketing Experience

In a world of screentime, communication that’s thoughtful and tangible is what really makes an impression. Let’s introduce a more human marketing experience, with both direct mail and corporate gifting as proven ways to create real connections. Why an integrated Sending Platform makes it easy to connect with customers.

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them? Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds.