Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Impressions 92

Impressions Ads Mobile Advertising Mobile Marketing 92

Search Engine Journal

JANUARY 29, 2022

Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal.

Correlation 132

Correlation Impressions Google Keywords 132

Search Engine Journal

AUGUST 21, 2021

Google Ads has announced that some impression share metrics will now be available for use within custom columns. The post Google Ads Includes Impression Share Data in Custom Columns appeared first on Search Engine Journal. Learn more!

Impressions 137

Impressions Google Ads 137

Search Engine Journal

FEBRUARY 22, 2022

Impressions to the right audience has value. The post How Impression-Based KPIs Drive Campaign Performance appeared first on Search Engine Journal. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. .

Impressions 102

Impressions Campaigns Tactics Advertising Channels 102

Hubspot

NOVEMBER 26, 2020

But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.

Impressions 101

Impressions SERP Ad Frequency Keywords 101

ClearVoice

APRIL 2, 2021

What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense. The uses of cost per impression.

Cost Per Thousand 78

Cost Per Thousand Impressions Cost CPM 78

Search Engine Journal

AUGUST 29, 2022

The post How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance appeared first on Search Engine Journal. Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board.

SEO 96

SEO Forecasting Impressions Trends 96

Martech

DECEMBER 16, 2022

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. The post 6 tips to impress the C-suite with year-end marketing reports appeared first on MarTech. (If you are, make agreeing on what’s important your number 1 item to fix next year!) Tell a story.

Marketing Report 88

Marketing Report Impressions Marketing Tips 88

Search Engine Journal

OCTOBER 26, 2021

Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs appeared first on Search Engine Journal.

SERP 88

SERP Impressions Google SEO 88

Convert

DECEMBER 9, 2020

Not every sales call is equal, and when you do have a willing recipient on the other end of the phone line, it’s vital to make a great first impression. So what can you do to master the art of a great first impression during cold calls? Yet cold calling scripts can be a huge boost when it comes to making that great first impression.

Cold Calling 105

Cold Calling Impressions Tips Marketing Prospects 105

Hubspot

NOVEMBER 22, 2019

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. Impressions are the total number of times social media browsers have been showed your content. In most cases, impressions will be higher than reach.

Social Media 100

Social Media Impressions Media Analytics 100

EveryoneSocial

AUGUST 3, 2022

SOC 2 announcement Public post pages analytics Sharing to company pages on LinkedIn Amped up impression data Native video on LinkedIn Slack and Team integrations. Impression data? From your Activity dashboard, you can now see Impressions analytics for posts shared from EveryoneSocial. SOC 2 Type 2 with No Exceptions!

Impressions 52

Impressions Features Linkedin Analytics 52

33Across

JANUARY 13, 2020

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Impressions 71

Impressions Advertisements Advertising Trends 71

Benchmark Email

SEPTEMBER 29, 2021

There’s no underestimating the benefits of a good first impression. Aside from the long-term benefits, they also generate five times more clicks and four times more opens than… The post How to Create Welcome Emails That Leave an Impression appeared first on Benchmark Email.

Impressions 69

Impressions Email Marketing Advertising Benchmark Generation 69

Hootsuite

SEPTEMBER 16, 2022

The post 26 Ideas for a Twitter Bio That Makes a Great First Impression appeared first on Social Media Marketing & Management Dashboard. Do it better with Hootsuite , the all-in-one social media toolkit. Stay on top of things, grow, and beat the competition. Free 30-Day Trial (risk-free!).

Twitter 145

Twitter Impressions Social Media Keywords 145

33Across

JANUARY 13, 2020

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Impressions 62

Impressions Advertisements Advertising Trends 62

Buffer

SEPTEMBER 1, 2022

” Ultimately, I wanted to walk in and leave an impression on whoever I was meeting. Q: And when did you start this process of attracting like-minded people? I started when I was first interviewing for a job. I asked myself, “what am I trying to do in this interview?” And that's a brand, right?

Curation 100

Curation Impressions Twitter Brand Identity 100

Heinz Marketing

OCTOBER 15, 2020

This time my good friend Jill Hoshimoto nominated Janet McNaughton , President at Lasting Impressions Gifts. You can find and follow Lasting Impressions Gifts on LinkedIn, Facebook and Instagram. The post “How I Work”: Janet McNaughton, President of Lasting Impressions Gifts #howiwork appeared first on Heinz Marketing.

Impressions 109

Impressions Email Marketing B2B Sales B2B Marketing 109

33Across

JANUARY 15, 2020

The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across. As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do.

Impressions 62

Impressions Ads Features 62

33Across

NOVEMBER 1, 2022

The post Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report appeared first on 33Across. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over.

Spending 62

Spending Impressions Trends Cost 62

Marketing Insider Group

FEBRUARY 20, 2017

The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership.

B2B Marketing 162

B2B Marketing Marketing Prospects Impressions B2B 162

NetLine

AUGUST 3, 2021

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But on its own, impressions are merely a pile of dirt, equally full of promise and full of nothing.

Impressions 52

Impressions B2B Marketing Marketing Prospects Search Marketing 52

Hubspot

AUGUST 1, 2019

If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric. How accurately do they indicate success?

Impressions 76

Impressions Social Media Marketing Strategy Social Marketing 76

Sprout Social

SEPTEMBER 8, 2016

If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. Reach vs. Impressions.

Impressions 95

Impressions Social Media Social Marketing Facebook 95

Heinz Marketing

MARCH 28, 2020

Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. The post B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality appeared first on Heinz Marketing. We should be humanizing during this crisis.

Impressions 69

Impressions B2B B2B Sales B2B Marketing 69

Heinz Marketing

MARCH 25, 2023

8 Failproof Tips to Start a Conversation with Anyone (and Make a Great Impression) BY Lydia Fenet Not that you will die if you don’t network, but if you don’t make networking a regular part of every day, your business surely will. Read on for 8 insightful tips.

B2B Sales 52

B2B Sales Impressions B2B Conversion 52

Marketing Insider Group

JUNE 14, 2016

The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […].

Impressions 100

Impressions Process Design Trust Marketing 100

Biznology

FEBRUARY 22, 2016

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Here are 34 clear facts on Viewable Impressions and why they matter.

Impressions 80

Impressions Mobile Advertising Emarketing Traffic 80

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. You can’t start a relationship on the right foot without saying, “Hello!”

Impressions 72

Impressions Examples Email Marketing Landing Pages 72

ConvertKit

SEPTEMBER 15, 2021

It also showcases a few of the impressive artists those musicians have performed without getting into the weeds. Be sure to include those impressive write-ups. The post Make your first impression count with a remarkable musician bio appeared first on ConvertKit. Did NPR feature you on All Songs Considered?

Impressions 77

Impressions Advertising Mediums Social Media Press 77

Sprout Social

JULY 24, 2019

Impressions: The number of times your content, whether a post or a story, was shown to users. While commonly confused with reach, impressions are the total number of times your content could have been seen. If your impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times.

Impressions 88

Impressions Marketing Strategy Social Marketing Interactive Marketing 88

QuanticMind

JULY 24, 2019

Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand…

Search Engine Marketing 57

Search Engine Marketing Impressions Search Marketing Marketing 57

33Across

DECEMBER 5, 2019

The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year.

Impressions 62

Impressions Cost Tips Buzz 62