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How to Build a Successful Blog Content Strategy from Scratch

Marketing Insider Group

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Together, they keep your blog dynamic.

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Why AI Content Isn’t Working (and What to Do for Your Blog Instead)

Marketing Insider Group

And what should you do for your blog instead? The Importance of Quality Content If you want your blog to succeed, you need to produce high-quality content. According to The Blog Starter , “Each post should be lengthy, informative, and engaging. Why doesn’t AI content work as well as many people expected?

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6 Must-Have SaaS Tools for Online Marketing of your Business

SendX

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email. Social Media Marketing Checklist Image Source 1.

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Top Marketing Blogs You Should Be Reading

Kabbage

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

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Online marketing 101: matching tone, style, and content

Biznology

And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business. Alternatively, there’s nothing worse than company that’s tone-deaf online and makes inappropriate comments online. Like this post?

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. The level of detail and insight are what makes this annual report so valuable for digital marketers. What’s the Value of a Like? 40 Technical SEO Mistakes — SEMrush Study.