QuanticMind

MAY 15, 2023

Advertisers can use information about different locales to relay brand messages that feel thoughtful and personalized, but not invasive. Consider the following examples: In Toronto, Nike built a brand awareness ad around local transit frustrations. In Chicago, Red Bull made the iconic Chicago Loop the star of a billboard ad.

Privacy 91

Privacy Mobile Advertising Advertising Agencies Guidelines 91

Martech

DECEMBER 6, 2022

The new campaign, “Lost Yet Found,” began rolling out this fall in New York, Toronto and Miami, which are primary market, as well as secondary markets such as Dallas, Vancouver and Atlanta. Viewers are encouraged to learn more about all of Bermuda’s attractions by going to the dedicated website, GoToBermuda.com. Seasonal push.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Multi-Channel Eye-Tracking 113

PathFactory

FEBRUARY 21, 2023

February 21, 2023 – Toronto, Canada — Today PathFactory announced the release of its Content Intelligence Report 2023: The Rise of the Anonymous B2B Buyer. Learn more about PathFactory’s Intelligent Content Platform and the companies that use it at PathFactory.com. The report, which looks at data across 1.3+

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking B2B 52

illumin

FEBRUARY 28, 2020

Road Map to a Trusted Supply Chain This week we attended the IAB Seminar Series event in Toronto. It spoke about the road map to a trusted supply chain – re-imagining digital media. We’ve entitled this post ‘Re-Imagining 3rd Party Cookies,’ as we believe this to be more concise per the content theme of the […].

Media 52

Media Content Advertisements Advertising 52

Martech

JANUARY 27, 2022

The difference is in how marketers have to think about those apps,” said Katelyn Sorensen, CEO of social media marketing platform Loomly. So marketers have to start thinking more about how those ads will look on a bigger form factor. With TikTok, that feature will be coming if they’re following the industry trends.

Social Media 104

Social Media Social Marketing Tactics Paid Search Agency 104

Martech

SEPTEMBER 28, 2022

To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. Be willing to talk about the problems. It helped college students who drank too much to cut back.

Campaigns 117

Campaigns Paid Search Agency Work Management Marketing Management 117

PathFactory

APRIL 18, 2023

About PathFactory: Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer’s journey. About Well Planned Web: At Well Planned Web, no client business is too complex.

Advertising Agencies 52

Advertising Agencies Planning Top of Funnel Paid Search Agency 52

Seismic

NOVEMBER 12, 2020

We’re thrilled to share that Seismic has partnered with Loopio , a Toronto-based top tech start-up who helps customers streamline their response process for RFPs, DDQs, and Security Questionnaires. Let’s talk about how to get started. Sound good? The post Seismic & Loopio Integration is LIVE! appeared first on Seismic.

RFP 52

RFP Efficiency Relevance Process 52

PathFactory

MARCH 27, 2023

Together, companies will deliver better customer experiences, unique actionable engagement, and insights that drive revenue March 27, 2023 – Toronto, CANADA – PathFactory , the leading B2B Content Intelligence platform, today announced a new partnership with Inverta , a top B2B marketing consulting firm.

Advertising Agencies 52

Advertising Agencies Personalization Lead Scoring Lead Ranking 52

PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . About PathFactory.

Forrester 52

Forrester Product Advertising Agencies Gartner 52

chiefmartech

JANUARY 21, 2020

Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?) You can get a sense of his enthusiasm by reading his personal announcement of the acquisition on LinkedIn.

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

Varicent

SEPTEMBER 25, 2018

After winning an investment from Salesforce Ventures at the first-ever Dreampitch Toronto at Salesforce World Tour Toronto event in May 2018, FunnelCake has continued to grow revenue and doubled the number of employees in their Kitchener headquarters. About FunnelCake: FunnelCake helps your team stay on track — from lead to revenue.

Top of Funnel 66

Top of Funnel Salesforce.com Advertising Funnels Leads 66

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

SnapApp

AUGUST 22, 2016

Pack your maple syrup, hockey jerseys, and extra politeness – SnapApp is crossing the border to the north this week for the Uberflip Experience in Toronto ! What’s not to like about that? Here are the top three things we’re excited to see in Toronto: 1. It expects to be a gathering of some of the brightest minds in marketing.

Conference 48

Conference Case Study Case Studies Impressions 48

Method and Metric

APRIL 26, 2021

It is the data that users input directly with a clear search intent ie “flower shop in toronto” or “mechanic in vancouver.”. This means that if you want to order flowers from Toronto to a friend that lives in Vancouver, you would type “flower shop, Vancouver”. Do they want more information about a product or service?

Intent 59

Intent Keywords Google SEO 59

Metadata

APRIL 8, 2024

in biochemistry, which eventually led me to Toronto, Canada and the Samuel Lunenfeld Research Institute, where I worked as a Postdoctoral Research Fellow. Keep in mind that this was my first time running any sort of paid social campaign , but from what I knew about B2B marketing, a LinkedIn-first strategy was par for the course.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Martech

FEBRUARY 10, 2022

At monday.com we have a talented marketing team of about 90 people that includes designers, video creators, content writers,” said Fabian Hameline, senior creative producer at monday.com. “We To sustain an always-on social strategy, a brand (and their agency) has to be smart about the resources they use.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 98

Get Lift

AUGUST 30, 2019

Many members of the GET LIFT team attended ConEx 2019 in Toronto last week. It was 3 intense days of education, networking and idea sharing on everything to do about content.

Conference 45

Conference Network Marketing Education B2B Marketing 45

Vidyard

OCTOBER 12, 2017

Andrei Vexler from Ceridian, Jason Gao from Post Beyond, and Steve Dinner from League sat on the panel of our first meetup in Toronto and shared golden nuggets of wisdom and experiences. Regardless if you are a current Vidyard customer, partner, or just an interested individual, there’s something for everybody.

Communities 68

Communities Peer-to-peer Advertising Agencies Response Rate 68

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. Don’t try to trick people.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Varicent

SEPTEMBER 23, 2019

One year after winning the first-ever Dreampitch Toronto at Salesforce World Tour Toronto, including an investment from Salesforce Ventures, FunnelCake is proud to launch its app on AppExchange, arming B2B sales teams with tools to work deals to their full potential.

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

Vidyard

FEBRUARY 23, 2017

I used to work for a technology company very close in Toronto and I had heard about Vidyard through that organization — the buzz was happening! Ellen shared a lot more than her dog’s reaction to guests, so here are a few more of her answers: What brought you to Vidyard?

Video Marketing 82

Video Marketing Buzz Advertising Mediums Spending 82

Directive Agency

AUGUST 9, 2020

Additionally, Stockebrand is a frequent writer and speaker at industry events, and teaches digital marketing specialization courses at universities in South Florida, Lima, Santiago, Madrid, Toronto, and London. For more information about this hire or Directive, please reach out to Ashton Newell at anewell@directiveconsulting.com.

Paid Search Agency 59

Paid Search Agency Marketing & Strategy SEM Deliverability 59

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Think about that: just two out of 10 marketing leaders are making a solid connection between marketing activity and profitable growth and in that process, communicating the ROI of their salary. Please join Perkuto and Marketo for our Marketing Impact Talk, “Leveraging Attribution for Better Results” touring Canada this Fall.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Pam Didner

JANUARY 5, 2020

Get smarter about the hottest topics including ABM, customer experience, B2H, emotional drivers, and channel marketing, to help you deliver positive results for your organization. June 9-10, 2020 | Toronto, Canada | Website. Find out more about working with Pam HERE. Gartner Marketing Symposium. The Sales 3.0 Commerce Next.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Lead Liaison

AUGUST 7, 2020

On the other hand, email’s with the subjects “Michael, open this e-mail to load your offers!”, “Great escapes close to Toronto” and “Extra Discount on A Deal You Viewed” were all opened. What if you are concerned about cutting prospective clients? all of which just immediately went into the trash because I had no real interest.

Personalization 62

Personalization Lead Liaison CAN-SPAM Click Rate 62

Canadian Marketing Association

NOVEMBER 5, 2015

Get Future Ready: Ted Graham of PwC talks about creating a culture of innovation, must-have skills of the marketer of the future, and his first-hand experience of the sharing economy. He is the founder of the South Core Innovation Hub, a collaborative group of innovation leaders from Toronto's waterfront area.

Conference 48

Conference Marketing & Strategy Consulting Network Marketing 48

InsightSquared

SEPTEMBER 20, 2018

This is a best practice that you can read more about in our last post, The Power of Compound Improvement , or in our book, Blueprints for SaaS Sales Organizations. Let’s assume for this exercise that we are talking about right now. About Winning by Design. As we can see we have a buyer cycle time of 43.6

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Martech

MAY 25, 2022

It’s both a methodology and a mindset — and it’s about squeezing every ounce of value from your new solution. . Specifically, you need to think about how you want to leverage your new platform to influence customer associations, perceptions, and behaviors to align with your strategy. Processing.Please wait.

Optimization 110

Optimization Trigger Marketing Email Marketing Video Marketing 110

Convince & Convert

AUGUST 13, 2013

Seconds later, you could be on Facebook, showing that user an amazing video about the wearable self-quantification device. The user watches the video, and reads comments from others gushing about how the Fuelband has changed their lives. About the Chris Sukornyk: Follow @sukornyk.

Paid Content 167

Paid Content Facebook Paid Search Agency Ads 167

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Vidyard

AUGUST 13, 2018

This video above with Peter Bonch is one we recorded, edited, optimized and published inside 20-minutes during the Toronto HUG (HubSpot User Group) session. We have learned something about psychology. Video has become ridiculously easy to do yourself. It’s fun. You have everything you need. It often adds context.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Sprout Social

DECEMBER 14, 2022

The goal is to educate and engage younger consumers about regenerative agriculture and issues facing the farming community. In October and November 2022, the restaurant served Regen Fries at its flagship location, along with several pop-up shops in London and Toronto. ALL SYSTEMS GREEN ?.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

SnapApp

AUGUST 30, 2016

I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. It was also my first visit to Toronto, and what an introduction. Justin Gonzalez from DoubleDutch framed his whole presentation as a story about his journey through his marketing career. What did I learn?

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

Hubspot

NOVEMBER 14, 2018

I'm really excited about the potential Amazon offers," said U.S. But in a sea of tweets, praise, and outrage, we wanted to know: How does the average internet user, perhaps representing those most likely to use Amazon, really feel about this announcement? The response has been mixed. Senator Mark Warner of Virginia in a statement.

Amazon 66

Amazon SMB Marketing Proposals Hubspot 66

Sprout Social

APRIL 2, 2019

Yep, we’re pretty excited about it. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Communities 107

Communities Work Management Trust Marketing Twitter 107

LeadSloth

MARCH 15, 2011

It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street).

Marketing Automation 100

Marketing Automation Automation CRM Practices 100