Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth.

WOM 14

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Modern B2B Marketing

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger.

Trending Sources

8 Big Ideas to Drive B2B Buzz

grow - Practical Marketing Solutions

A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite these challenges there are several fundamentals that are sure to generate WOM buzz … even for B2B marketers.

Buzz 52

How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Uncategorized #content marketing #LinkedIn #marketing #thought leadership B2B firms B2B marketing Blogs Corporate Executive Board Facebook Marketing Leadership Council marketing ROI online WOM top-of-mind awareness Twitter vendor selection WebMD

WOM 78

3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From

HG Data

A brand is no longer what we tell consumers it is, it is what consumers tell each other it is. Scott David Cook, co-founder of Intuit, said this four years ago – and he was right.

B2C 20

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

Video is The New King of Influencer Marketing

Vidyard

In a recent article by Forbes , it was noted that influencer marketing can function exactly as word of mouth (WOM) marketing with adjoining social media amplification.

WOM 104

A Back To School Lesson For CMOs

Modern Marketing

Well while you're thinking about this, consider two more findings from the research: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. Two-thirds of consumer WOM conversations are occurring face-to-face in the offline world.

WOM 87

Facing tough choices — Paid versus organic reach

grow - Practical Marketing Solutions

I’m a big advocate of WOM. Because WOM works long-term, while any kind of paid advertising boosts only short-term sales. And once the WOM gets going, it grows by itself. I’m a big advocate of WOM. And once the WOM gets going, it grows by itself.

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis?

WOM 46

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Earned Media/WOM trumps all.

Click 67

Forms, fields and flows

Buzz Marketing for Technology

In this short video (about seven minutes) I introduce some basic principles of visual language: Forms, fields and flows. I think of this as the “alphabet&# of visual language. This set of principles is the primary set of marks you need in order to create visual meaning. Did you like this? If so, please consider buying me a coffee

Field 16

Customer Service is the New Marketing

Buzz Marketing for Technology

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM).

5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

Action marketers need to take: Word of mouth (WoM) marketing has been a buzzing topic of late, and for good reason. “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. I recently read this quote from Kurt Uhlir, and couldn’t agree more.

WOM 127

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

Marketing Action

Here are a few reasons: According to McKinsey & Company , word-of-mouth (WOM) is the primary factor behind 20%-50% of all purchasing decisions.

WOM 43

Proclaiming Things “Dead” And 9 Other Things We Learned About B2B Marketing In 2015

bizible

While we understood in principle the impact that strong WOM marketing could have, we were able to see this firsthand through our marketing data. Let’s jump right into it!

WOM 71

Demystifying Deep Linking in Your App

grow - Practical Marketing Solutions

And for more best practices in app sharing, check out this AppLift article or this {grow} post about B2B WoM. And for more best practices in app sharing, check out this AppLift article or this {grow} post about B2B WoM. By Kiki Schirr, {grow} Contributing Columnist.

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

I think growing and focusing on this group is the key to igniting more WOM in your business!

WOM 39

Multi-Touch Attribution, A Full User Debrief

bizible

This is a critical element of the tracking mix because a company’s website acts as the hub for most other marketing activities (paid media, paid search, organic, display, content, webinars, referrals, WOM, events, direct mail, etc).

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here.

How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Modern B2B Marketing

Responders said that “word of mouth” (WOM) is the most useful source of information, and it is used at every stage of the buying cycle.

WOM 48

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

Check out some cool ideas over at the WOM blog. With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season.

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

  Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.  Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month. 

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

95) Word-of-Mouth (WOM). WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here.).

It pays to provide Support with Social Media

Buzz Marketing for Technology

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires.

WOM 21

B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation Blog

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP).

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI?

WOM 28

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation Blog

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Engage the Social Buyer Persona

Tony Zambito

Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.  Image by Maria Reyes-McDavis via Flickr. When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others. 

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

Blogs, podcasts, WOM, etc.) B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

WOM 49

Advocacy Marketing Part 2: Building Your Plan in 5 Steps

Marketing Action

Advocacy marketing is a centuries-old (at least) practice commonly known as word-of-mouth (WOM) advertising. Welcome to part deux of our 2-part series on advocacy marketing. In part 1 we answered two burning questions about the practice: What is advocacy marketing? and Why is it awesome?

WOM 36

How to Optimize for “Direct” Website Traffic

Webbiquity

Old-fashioned word of mouth (WOM): while so much attention today is lavished on social media marketing (and not unrightly so necessarily), the fact is–people still talk.

Show Some Love – Inspiring Customer Appreciation Ideas

Vertical Response

A little positive WOM (word of mouth) advertising never hurt anyone. Did you know that acquiring a new customer is more costly than retaining an existing one?

WOM 8

How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity

VisionEdge

” He suggested a new equation for measuring brand loyalty that includes both Positive (P) and Negative (N) word-of-mouth (WOM), He argues that PWOM is a good measure to capture both loyalty and advocacy among existing customers, and that NWOM may also have a strong effect on purchase decisions by potential customers. Recently we’ve been asked about measuring brand equity.

Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

Smashmouth Marketing

Accelerate word of mouth marketing (WOM) - How many of you bought iPhones because someone let you hold it? Not sure I'm going to pick up the new iPhone just yet.

WOM 2

The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

WOM 7

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place!

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

B2B Lead Generation Blog

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand.