Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth.

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Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Modern B2B Marketing

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger.

Why Marketing And Customer Success Are Your Brand’s New Super-duo

Influitive b2b

Customer Success Customer Success Teams ABM advocacy advocacy marketing advocate marketing advocate marketing program advocates B2B advocates b2b customer experience B2B marketing CS customer engagement customer experience customer experiences customer marketing customer success reviews social media WOM word of mouthYou’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs.

How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Uncategorized #content marketing #LinkedIn #marketing #thought leadership B2B firms B2B marketing Blogs Corporate Executive Board Facebook Marketing Leadership Council marketing ROI online WOM top-of-mind awareness Twitter vendor selection WebMD

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Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

Uncategorized #marketing customer reviews editorial scrutiny Felix Salmon online consumer behavior online WOM restaurant reviews Reuters blogger yelp.comMarketers Can Leverage Knowledge of Online Behavior.

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3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From

HG Data

A brand is no longer what we tell consumers it is, it is what consumers tell each other it is. Scott David Cook, co-founder of Intuit, said this four years ago – and he was right.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Customer Service is the New Marketing

Buzz Marketing for Technology

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later.

How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]

bizible

WOM / referrals (tied). When this survey was run last year in 2015, WOM/referrals wasn’t an optional answer to this question, but we included it this year.

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A Back To School Lesson For CMOs

Modern Marketing

Well while you're thinking about this, consider two more findings from the research: Consumer word of mouth (WOM) conversations drive at least six trillion dollars in annual purchases in the U.S. Two-thirds of consumer WOM conversations are occurring face-to-face in the offline world.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis?

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Jay Baer on Turning Customers into Content Marketers with Talk Triggers

DivvyHQ

Most of us recognize the importance of word-of-mouth (WOM), which is the oldest form of marketing in existence, but few organizations have a formal plan in place to activate it. It’s fair to say that almost every company is, at least obliquely, focused on generating WOM buzz.

5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

Action marketers need to take: Word of mouth (WoM) marketing has been a buzzing topic of late, and for good reason. “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. I recently read this quote from Kurt Uhlir, and couldn’t agree more.

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

I think growing and focusing on this group is the key to igniting more WOM in your business!

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Video is The New King of Influencer Marketing

Vidyard

In a recent article by Forbes , it was noted that influencer marketing can function exactly as word of mouth (WOM) marketing with adjoining social media amplification.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Earned Media/WOM trumps all.

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Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

Marketing Action

Here are a few reasons: According to McKinsey & Company , word-of-mouth (WOM) is the primary factor behind 20%-50% of all purchasing decisions.

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It pays to provide Support with Social Media

Buzz Marketing for Technology

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM).

Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

Smashmouth Marketing

Accelerate word of mouth marketing (WOM) - How many of you bought iPhones because someone let you hold it? Not sure I'm going to pick up the new iPhone just yet.

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6 Demand Generation Secrets Every B2B Marketer Should Know

Inbox Insight

However, if you get the balance right it can be a great way to amplify your content more organically through word of mouth (WoM) referrals such as follower recommendations, email newsletter subscribers, or their existing customer base.

Marketing Acronyms Crossword Puzzle

Marketing Converts

WOM, UI, UX, SLA, PPC, SQL… need I continue? “ Kids today—who can understand them? ­Of Of course, this is a timeless sentiment, but one that’s no less true today, with young ones constantly nose-to-the-glass with smartphones and tablets, chatting with their friends.

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Marketing Acronyms Crossword Puzzle

Marketing Converts

WOM, UI, UX, SLA, PPC, SQL… need I continue? “ Kids today—who can understand them? ­Of Of course, this is a timeless sentiment, but one that’s no less true today, with young ones constantly nose-to-the-glass with smartphones and tablets, chatting with their friends.

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The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI?

How to Optimize for “Direct” Website Traffic

Webbiquity

Old-fashioned word of mouth (WOM): while so much attention today is lavished on social media marketing (and not unrightly so necessarily), the fact is–people still talk.

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place!

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Proclaiming Things “Dead” And 9 Other Things We Learned About B2B Marketing In 2015

bizible

While we understood in principle the impact that strong WOM marketing could have, we were able to see this firsthand through our marketing data. Let’s jump right into it!

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Taking Your Team to the SEO Super Bowl

KoMarketing Associates

Check out some cool ideas over at the WOM blog. With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season.

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Multi-Touch Attribution, A Full User Debrief

bizible

This is a critical element of the tracking mix because a company’s website acts as the hub for most other marketing activities (paid media, paid search, organic, display, content, webinars, referrals, WOM, events, direct mail, etc).

5 Ways Product Labels Can Help Your Branding

Altitude Branding

The WOM marketing is effectively free of cost and a brand does not have to invest a single penny on this. Labelling is an essential part of your business process. In fact, it is a part of your product and brand.

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How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity

Measure Up Marketing

” He suggested a new equation for measuring brand loyalty that includes both Positive (P) and Negative (N) word-of-mouth (WOM), He argues that PWOM is a good measure to capture both loyalty and advocacy among existing customers, and that NWOM may also have a strong effect on purchase decisions by potential customers. Recently we’ve been asked about measuring brand equity.

Engage the Social Buyer Persona

Tony Zambito

Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.  Image by Maria Reyes-McDavis via Flickr. When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others. 

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

B2B Lead Generation

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand.

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

  Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.  Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month. 

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP).

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here.

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing.

B2B Marketing Events Around The World - May 2011

MLT Creative

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. The changing nature of our industry propels us to stay on top of the latest trends.

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Modern B2B Marketing

Responders said that “word of mouth” (WOM) is the most useful source of information, and it is used at every stage of the buying cycle.