Convince & Convert

OCTOBER 2, 2015

Discovering your brand’s WOM Score on Twitter can help you gauge where you stand with your competition based on how many people are talking about your brand, and how influential and topically relevant they are to your brand based on specific topics. Your brand could learn a lot from what people are saying about your brand on social.

WOM 145

WOM Word of Mouth Social Media Segmentation 145

PFL

JANUARY 15, 2020

The post Create WOM and Drive Sales Using Tactile Marketing Automation appeared first on PFL. One way to kick-start a conversation is to send physical items that tell your brand story in inventive, playful ways.

WOM 52

WOM Marketing Automation Automation Marketing 52

Convince & Convert

DECEMBER 23, 2015

If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. If you don’t focus on a hyper-relevant audience, your WOM efforts won’t be nearly as successful. Engage Your WOM-Driving Audiences. Engage Your WOM-Driving Audiences.

Word of Mouth 105

Word of Mouth WOM Peer-to-peer Marketing & Strategy 105

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle).

WOM 100

WOM Service Word of Mouth Digg 100

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

Lead Generation 120

Lead Generation Ideal Customer Profiles Word of Mouth Lead Ranking 120

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Although his post is poorly formatted, as one huge paragraph, the content is good.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Martech Advisor

JANUARY 29, 2020

In their research, they have identified that both Low-Cost Carriers and Flagship Carrier’s reputation is influenced by the Word of Mouth (WOM). Particularly for flagship carriers, positive WOM is driven by how effectively information is communicated to its customers.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Convince & Convert

JULY 2, 2014

Aside from keeping customers satisfied, WOM is generally out of your hands. More Control with an Organized Process Whether it’s using a platform like Influitive or setting up an internal process, having an organized advocate marketing strategy and reward system in place gives marketers more control over word of mouth than they’ve ever had.

WOMM 157

WOMM Branding Brand Identity WOM 157

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. As an expert, people and companies will seek you out when they have problems.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth Lead Ranking 120

Adobe Experience Cloud Blog

MAY 9, 2013

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. You have to pick your champions careful – passion far more important than popularity. And you have to let your champions lead. “We We sparked and shaped the movement.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Buzz Marketing for Technology

MARCH 23, 2010

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Every Industry! Why not be on the winning side of that equation.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Hubspot

JANUARY 8, 2025

Business future state (ex: How technical improvements will increase customer satisfaction, WOM will spread, etc.) Keenan recommends that salesfolks consider a prospects future state in three parts: Technical future state (ex: A new software that could increase sales, improve workflows, simplify the buying process, etc.)

Work Management 79

Work Management Examples WOM Marketing Management 79

Go Beyond SEO

MARCH 17, 2022

Word of mouth (WoM) has gone digital. Online reviews are the closest thing we have to WoM in the digital realm, and they absolutely matter for your business. Google trusts the power of WoM marketing. In fact, reviews pretty much work as crowd-sourced WoM recommendations. 3 Ways Google Reviews Affect Your Business.

Word of Mouth 78

Word of Mouth WOM Google Validation 78

Marketing Craftmanship

SEPTEMBER 2, 2014

Uncategorized #content marketing #LinkedIn #marketing #thought leadership B2B firms B2B marketing Blogs Corporate Executive Board Facebook Marketing Leadership Council marketing ROI online WOM top-of-mind awareness Twitter vendor selection WebMD'

WOM 100

WOM B2B Thought Leadership B2B Marketing Thought Leadership 100

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Buzz Marketing for Technology

JANUARY 28, 2010

I think growing and focusing on this group is the key to igniting more WOM in your business! But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Tweet This! Share this on Facebook. Share this on Linkedin.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Marketing Graham

AUGUST 4, 2024

” So word of mouth (WOM) will always be important. Why is GEO important for B2B marketing? Buyer behaviour is changing, especially in B2B. Buyers will always ask friends/colleagues for recommendations, “who do you use?” And they will continue to supplement that by doing their own research on Google.

Generation 52

Generation Lead Ranking B2B Thought Leadership WOM 52

markempa

DECEMBER 15, 2014

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

EveryoneSocial

SEPTEMBER 28, 2021

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ What Is Word-of-Mouth Marketing? Nielsen ] Millennials are 115% more influenced by word-of-mouth than traditional advertising.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Smashmouth Marketing

JULY 1, 2010

Accelerate word of mouth marketing (WOM) - How many of you bought iPhones because someone let you hold it? Whether you do this through appointment setting , teleprospecting or lead scoring, make your sales reps want to thank you for every lead.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). So why wouldn’t you center you social media efforts in this area?

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company.

Service 100

Service WOM RSS Digg 100

Tony Zambito

APRIL 12, 2011

Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.  .  Collaboration : Opening avenues of engagements to collaborate on innovation and new product development is another step B2B companies can take today to allow buyers to opt-in on engaging.

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. And finally companies that provide great customer experiences have customers that defect less and are more profitable to them in the long term.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

KoMarketing Associates

OCTOBER 27, 2015

Action marketers need to take: Word of mouth (WoM) marketing has been a buzzing topic of late, and for good reason. Additional data shows that 30 percent of martech buyers stated that they learn about new marketing technology solutions from their peers.

Peer-to-peer 120

Peer-to-peer Word of Mouth B2B WOM 120

Convince & Convert

MARCH 28, 2012

Word of Mouth (WOM) - Customers who have a pleasant experience while engaging with your brand, even while waiting on hold, may have the propensity to share it with their friends.

Work Management 126

Work Management Marketing Management Service WOM 126

Convince & Convert

MARCH 28, 2012

Word of Mouth (WOM) - Customers who have a pleasant experience while engaging with your brand, even while waiting on hold, may have the propensity to share it with their friends.

Work Management 125

Work Management Marketing Management Service WOM 125

Vision Edge Marketing

JANUARY 9, 2013

” He suggested a new equation for measuring brand loyalty that includes both Positive (P) and Negative (N) word-of-mouth (WOM), He argues that PWOM is a good measure to capture both loyalty and advocacy among existing customers, and that NWOM may also have a strong effect on purchase decisions by potential customers.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Ranking 100

EveryoneSocial

JUNE 18, 2019

Below are brief explanations of how employee advocacy enables various aspects of your business that already depend upon WOM interaction. But I’d wager most of our careers began, and are perpetuated through none other than WOM-magic (I guess we can add the second-M back in again). Hiring with Employee Advocacy & Word-of-Mouth.

Word of Mouth 54

Word of Mouth WOMM WOM Paid Search Agency 54

Sword and the Script | B2B

FEBRUARY 8, 2022

One of the ironies I see in the survey results is that while buyers rely on word-of-mouth (WOM) – and websites and social media rank at the bottom – solid and honest content on owned and paid channels are a proven way to drive WOM.

Customer Surveys 14

Customer Surveys WOM Peer-to-peer B2B 14

Webbiquity

AUGUST 22, 2012

Old-fashioned word of mouth (WOM): while so much attention today is lavished on social media marketing (and not unrightly so necessarily), the fact is–people still talk. Particularly at the executive level.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

ClearVoice

JUNE 12, 2020

This content can be user-generated-content (UGC), which brands see as word-of-mouth (WOM) marketing from your loyal customers. This content can be user-generated-content (UGC), which brands see as word-of-mouth (WOM) marketing from your loyal customers. ContentMarketing |… Click To Tweet.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

The Lead Agency

MAY 11, 2022

If a customer becomes part of something positive, memorable and walks away satisfied, they are 14 times more likely to return for another purchase, spread WOM, share their data, or re-engage with the brands in other ways. B2B companies are definitely not exempt from this rule. Transaction-based value propositions.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

KoMarketing Associates

JANUARY 30, 2013

Check out some cool ideas over at the WOM blog. Your customers are your best assets. Do something that gets them talking about you, and, more importantly, gets them sharing your content and site across the web. Super Bowl. You’re finally here! It’s been a hard road with a lot of work from your team, but it was worth it.

SEO 120

SEO Elasticity WOM PR 120

markempa

JUNE 14, 2007

Blogs, podcasts, WOM, etc.) One person said, "You can put Einsteins E=mc2 on a t-shirt and then a consumer will buy that. You can’t do that with Hawking.” Those who spend more time talking about the trendy marketing mediums (ie. It’s a momentum thing. B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Tony Zambito

MAY 13, 2011

  Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.  .  Yes, Facebook usage nearly doubled compared to last year but it still does not have anywhere near the usage levels that traditional channels have when it comes to B2B purchasing.   What was the King of Influence in this survey? 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Convince & Convert

OCTOBER 12, 2010

To make matters worse, mid-sized brands often have far less WOM reach, and a shallower pool of historical goodwill upon which to draw, so social media marketing has to be that much more imaginative and more targeted to deliver the virtuous circle that bigger brands might experience. And you can be sure the CMO wants no part of that.

Social Media 123

Social Media ROI Media WOM 123