Delivery relevancy


Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. People change their minds in seconds and always try to find what is more relevant to them, not which brand to follow, because they have been empowered to look for more, to ask for more. Relevancy for brands means revenues.

5 Steps to Keep Your Blog Relevant and Updated


However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant? A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Digital Relevance – An Interview with Ardath Albee


However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Five levers of relevance for digital authors


In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences. Before I do that, I want to make sure we are all talking about the same thing we use the term “relevance.”

Making Job Ads More Relevant

Excelsior Research

Making Job Ads More Relevant. Making Job Ads More Relevant. Making Job Ads More Relevant. The post Making Job Ads More Relevant appeared first on Top B2B Market Research company in India : Excelsior Research. January 10, 2022.

Content + Intent Data: B2B Content That’s Relevant at the Right Time


B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. Essentially, intent data can help B2B marketers be more effective, efficient and relevant.

23% of Marketers Still Struggling to Produce Relevant Content

KoMarketing Associates

Marketers have a wide array of data at their fingertips, but new research suggests that many of them are still struggling to deliver relevant content to their customers and prospects.

Why Relevant Content Is Not Enough


It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content. Having relevant content is key to driving demand generation, but those organizations that want to drive real value from their content investment, need to take a Demand Process approach and also align their People, Process, Content and Technology.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?

Content Relevance: A Starter Guide

Content Science Review

Use this starter guide to learn how to begin improving content relevance. Article

How To Use Relevant, Targeted Directories For Link Building via @sejournal, @JuliaEMcCoy

Search Engine Journal

The post How To Use Relevant, Targeted Directories For Link Building appeared first on Search Engine Journal. Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Their creative and graphics-laden emails don’t speak to my concerns or motivations at all, and each non-relevant message I receive is basically programming me to ignore or delete future messages from them.

Are MQLs Still Relevant?


MQL remains relevant in today’s client acquisition process. Having relevant, accurate, and near real-time intent data provides a richer understanding of prospects and their needs. The post Are MQLs Still Relevant? What is the value of a lead if it cannot be converted into a sale?

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Content Marketing Institute

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics.

Is programmatic advertising relevant in B2B?


Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B? One number in t he recently published B2B Barometer study caught my eye. Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant.

Is the Classic Webinar Still Relevant?


The post Is the Classic Webinar Still Relevant? We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. Then, after that warmup, you prepare yourself for nearly 60 minutes of text-heavy PowerPoint slides and disembodied voices.

Content Relevance- Keeps It Far From Boring


It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play? In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content.

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

How to Make Your Content More Relevant with Original Research

Marketing Insider Group

The post How to Make Your Content More Relevant with Original Research appeared first on PureB2B. The post How to Make Your Content More Relevant with Original Research appeared first on MIG. Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume.

Crisis Content: Stick to Helpful and Relevant


Urgency and Relevance Should Guide Messaging So, what should you say to your market about COVID-19? If you don’t have anything to say that’s urgent or relevant to your buyers, then don’t say anything.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Facebook first introduced their relevance score in 2015 and have continued to refine it since then. What Is the Facebook Ads Relevance Score? Relevance Score 4-7: Relevant.

Why Benchmarks Matter – Relevant Data


The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Who doesn’t love to compare and contrast things, especially our own performance?

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

Navigating the Buyer’s Journey with Relevant Content – Part 1


Creating relevant content begins with mapping the buyer’s mind and understanding the stages in a buyer’s journey. Find out more in this two-part blog series. Blogs

How to Make Your Emails More Relevant and Effective

Marketing Insider Group

The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group. As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […].

Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? Relevant Content. The post Top 5 B2B CMO Actions to Strengthen Marketing Relevance appeared first on Heinz Marketing.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Relevant B2B Content on the Decline


One in five reported feeling very or extremely confident that they’re creating relevant content. Only a quarter of marketing professionals believe their B2B content marketing strategy is effective.

Using Search Intent to Boost CTR and Relevancy


The post Using Search Intent to Boost CTR and Relevancy appeared first on Spiralytics Inc. Are your click-through rates (CTR) lower than usual? Understanding your CTR is key to attracting and maintaining high traffic. Here's how.

CTR 101

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Only 42% of B2B buyers say it’s easy to find the next piece of relevant content , according to research from LookBookHQ (Now PathFactory). Context: The Cornerstone of Relevance.

Create relevant content based on personality profiles

Marketing Insider Group

We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […].

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

Radical Relevance: Jay Baer’s Lessons for Creating Relevant Content


These stats grabbed the audience’s attention as Jay Baer , keynote speaker and founder of Convince & Convert, opened his presentation about relevant content, “ The 3 Drawbridges: How to Cross the Moat of B2B Buyers’ Attention, ” at the B2B Marketing Exchange.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive. Better Segmentation, More Relevance. List segmentation is probably second only to relevant content when it comes to making your e-mails relevant to your target audience.

Mail 199

How to Improve your Facebook Ad Relevance Scores


One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. So why should you care about your ad’s relevance score? Higher relevance scores can lead to lower costs to reach people, and who doesn’t love saving money?

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.