Using psychology to make your content relevant

grow - Practical Marketing Solutions

The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. Creating relevance. Creating relevance.

Why Relevant Content Is Not Enough


It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content. It takes more than just relevant content to drive real results.

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Five levers of relevance for digital authors


In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.

Accelerate Conversions with Clean Data and Relevant Content

Modern Marketing

Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis.

Digital Relevance – An Interview with Ardath Albee


However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

Mat Release Relevancy


These dilemmas are why content services become more relevant with each passing day. The post Mat Release Relevancy appeared first on What PR Pros Need to Know About Content Services. Determining the right PR strategy to achieve your client’s goals is complex.

Digital Relevance: Developing Marketing Content and Strategies that Drive Results


Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015).

Content Relevance- Keeps It Far From Boring


It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play?

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

It keeps your brand relevant. Relevancy is also good for your SEO strategy. Google rewards fresh content , but keeping a content calendar full of great, relevant, well-executed ideas week after week can be exhausting.

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business?

How to Use Fast Content to Keep Your Content Strategy Relevant

Content Standard

The post How to Use Fast Content to Keep Your Content Strategy Relevant appeared first on The Content Standard by Skyword. A warning to readers: There are a few dirty words in content strategy that are going to be pervasively used in this article.

Dirty Marketing Data? Think Relevance Before Repair


Most Marketers are overwhelmed by a customer or prospect database with hundreds of thousands of duplicate entries, old data, inaccurate contact details and countless records in myriad states of completeness.

How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare. The post How CMOs Can Make Big Data Relevant to the Sales Team appeared first on.

How to Use Data to Create More Relevant Content


This score is a mix of relevancy, bid amount, and ad performance. Content marketers don't just write, they write with purpose.

Create relevant content based on personality profiles

B2B Marketing Insider

We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content that addresses each audience interest, persona and situation performs better than generic content.

Is Author Rank Really Relevant?


Create relevant content. I wrote: While 1,001 SEO schmoes may have 1,001 different fail-safe, white hat, field-proven tactics, everyone agrees the one thing all search engines are after is relevance. Here ye, here ye.

How to Improve your Facebook Ad Relevance Scores


One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers.

Why Relevance Outsmarts Personalization in B2B Marketing


Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience.

It’s not just ROI. It’s RELEVANCE!

grow - Practical Marketing Solutions

It’s relevancy. The other day I was driving home from a family vacation using an iPhone app called “ Navigon.” ” This is an excellent GPS and mapping application that gets me where I want to go without the expense and hassle of having schlepping another device.

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Relevance is the New Game in Town. Time to get relevant!

3 Tips to Support Relevance in Your Marketing Communications

Modern Marketing

At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. Actually try to make the experience relevant for me.”

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. By attracting a relevant audience it is more likely that their network would also be a relevant audience. Find Relevant Keywords Using Google Keyword Tool.

Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers


Without relevant, easy-to-find, and easy-to-use content, large enterprises are wasting millions of dollars producing content that neither sales nor customers find relevant ( click here to tweet this stat! ).

5 Reasons Email Marketing is Still Relevant

Puzzle Marketer

You can divide your contacts into groups based on their purchase history and market directly to their specific interests so that every newsletter is relevant to their preferences. Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Why Benchmarks Matter – Relevant Data


The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Who doesn’t love to compare and contrast things, especially our own performance?

Is programmatic advertising relevant in B2B?

The B2B Research Blog

Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B?

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

The post Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy? Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message.

Press 51

Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast]

Crimson Marketing

The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. Digital Marketing Podcasts

6 Tips for Keeping Your Data Clean and Relevant


After investing so much time, effort and budget to ensure that your data is correct, standardized and verified, it is vital that you have a strategy for keeping your data clean and relevant. Relevancy is key here.

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

Creating content that an industrial and technical audience will find relevant is not easy. I am not referring to the age-old question, “What will we write about?” An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

The Benefits of Using Dark Posts: You can create dark posts for promoting a product or service to a specific targeted audience: You’re able to target an audience that you know will find that ad more relevant than when it is shared with a broader audience.

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

As a digital marketing firm we get questions daily about how different strategies can work for our clients. One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” the answer is more complicated than a yes or no, as most things are in marketing.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

Why the Word Relevant is More Important Than Ever for CMOs

Modern Marketing

From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important.

Content marketing 2017: revisit your strategy – relevance is not enough anymore


Content marketing has become mainstream. For many companies it’s a component of their marketing strategies. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content […]. Content marketing

In Praise of the Automaton: How Humans Can Stay Relevant in the Face of Marketing Automation

Content Standard

Want to stay relevant? Seek out influencers who have a grasp on the latest trends affecting your industry, sign up for relevant newsletters, and seek out social groups that comprise people in your same specialty.