Expert insights. Personalized for you.
But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Facebook first introduced their relevance score in 2015 and have continued to refine it since then. What Is the Facebook Ads Relevance Score? Relevance Score 4-7: Relevant. MORE
Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. People change their minds in seconds and always try to find what is more relevant to them, not which brand to follow, because they have been empowered to look for more, to ask for more. Relevancy for brands means revenues. MORE
I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. MORE
Urgency and Relevance Should Guide Messaging So, what should you say to your market about COVID-19? If you don’t have anything to say that’s urgent or relevant to your buyers, then don’t say anything. About a week ago, I started seeing a second wave of content that focused on transparency in staffing changes, customer service commitments, relevant solutions and content resources. The post Crisis Content: Stick to Helpful and Relevant appeared first on Content4Demand. MORE
The very survival of your business depends on staying relevant. . * * * * *. The post 8 Reasons Why Relevant Advisors Embrace Digital Marketing appeared first on FMG Suite. Here is a fact: The world is constantly changing. MORE
The post How to Make Your Content More Relevant with Original Research appeared first on PureB2B. The post How to Make Your Content More Relevant with Original Research appeared first on MIG. Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. MORE
Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. MORE
One in five reported feeling very or extremely confident that they’re creating relevant content. You may also like How to Attract B2B Buyers with Amazing Content How Content Strategy is Transforming an Entire Marketing and Sales Organization Marketing Automation and SMBs – an Overview The post Relevant B2B Content on the Decline appeared first on B2B Lead Blog. Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. MORE
The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group. As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […]. MORE
But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Their creative and graphics-laden emails don’t speak to my concerns or motivations at all, and each non-relevant message I receive is basically programming me to ignore or delete future messages from them. MORE
The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Who doesn’t love to compare and contrast things, especially our own performance? MORE
Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis. Oracle Content Marketing’s Content Portal enables users to find and utilize the most relevant content at the right time by employing search criteria that filters by Sales Stage, Buyer Persona, Content Type, and even custom fields. MORE
One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. So why should you care about your ad’s relevance score? Higher relevance scores can lead to lower costs to reach people, and who doesn’t love saving money? MORE
MQL remains relevant in today’s client acquisition process. Having relevant, accurate, and near real-time intent data provides a richer understanding of prospects and their needs. The post Are MQLs Still Relevant? What is the value of a lead if it cannot be converted into a sale? One of the biggest challenges in sales is converting potential customers to actual customers. In the past, a “lead” was defined as someone willing to pay for something you have. It was that simple. MORE
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance. MORE
A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Only 42% of B2B buyers say it’s easy to find the next piece of relevant content , according to research from LookBookHQ (Now PathFactory). Context: The Cornerstone of Relevance. MORE
In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences. Before I do that, I want to make sure we are all talking about the same thing we use the term “relevance.” MORE
We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Avitage. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I could read their personality and peculiarities. MORE
The word Steve was referring to was relevance. Part of what Steve wrote is his not-so-subtle reminder what the word means and it's relevance to marketers: "In case any marketers and advertisers forgot, the word relevance is an adjective meaning having direct bearing on the matter in hand; pertinent. In marketing and advertising terms, it means providing your customer, and prospect for that matter, with content that is relevant to them." MORE
Use this starter guide to learn how to begin improving content relevance. Article MORE
Randy says the key is to be relevant. The more relevant you can make that customer experience, the more likely you are to get to conversion faster. Knowing your customer well and providing them personalized and relevant content will help you shorten that buyer’s journey from a seven-week period to perhaps seven days. MORE
Ideas on what comes next for digital marketing So which is it: Is content marketing and “inbound marketing” still relevant in today’s marketing world, or are there signs it is fading and changing in response to the new content environment in social media? Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace. MORE
Why relevant? What does relevant really mean? How would you know if you are having a relevant conversation with a buyer? Relevant — adjective; 1. Being relevant is important due to the shift of the locus of control in buying/selling situations. To make this more relevant, I offer two versions. How does this improve your proficiency and results? bearing upon or connected with the matter at hand, pertinent Pertinent — adjective; 1. MORE
Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B? One number in t he recently published B2B Barometer study caught my eye. Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant. MORE
We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […]. MORE
It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content. Having relevant content is key to driving demand generation, but those organizations that want to drive real value from their content investment, need to take a Demand Process approach and also align their People, Process, Content and Technology. MORE
But is that traffic relevant to B2B and B2C marketers or is it all just pictures of funny looking cats ? As with any good content marketing strategy, if it’s relevant and interesting to your target audience then it promotes positive word of mouth buzz. Note that because of the high level of engagement, targeted ad buys to relevant sub-reddits also may be an effective strategy to consider. MORE
At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. Actually try to make the experience relevant for me.” 3 Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. MORE
However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here. MORE
The post Is the Classic Webinar Still Relevant? We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. Then, after that warmup, you prepare yourself for nearly 60 minutes of text-heavy PowerPoint slides and disembodied voices. MORE
It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play? In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content. MORE
Relevance Related Topics Biznology
MAY 19, 2017
Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. People change their minds in seconds and always try to find what is more relevant to them, not which brand to follow, because they have been empowered to look for more, to ask for more. Relevancy for brands means revenues.
Oracle
SEPTEMBER 9, 2019
Randy says the key is to be relevant. The more relevant you can make that customer experience, the more likely you are to get to conversion faster. Knowing your customer well and providing them personalized and relevant content will help you shorten that buyer’s journey from a seven-week period to perhaps seven days.
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Oracle
OCTOBER 19, 2017
The word Steve was referring to was relevance. Part of what Steve wrote is his not-so-subtle reminder what the word means and it's relevance to marketers: "In case any marketers and advertisers forgot, the word relevance is an adjective meaning having direct bearing on the matter in hand; pertinent. In marketing and advertising terms, it means providing your customer, and prospect for that matter, with content that is relevant to them."
Content Science Review
DECEMBER 3, 2020
Use this starter guide to learn how to begin improving content relevance. Article
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Oracle
APRIL 20, 2018
Ideas on what comes next for digital marketing So which is it: Is content marketing and “inbound marketing” still relevant in today’s marketing world, or are there signs it is fading and changing in response to the new content environment in social media? Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace.
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ANNUITAS
JUNE 23, 2015
However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.
PureB2B
JANUARY 28, 2020
MQL remains relevant in today’s client acquisition process. Having relevant, accurate, and near real-time intent data provides a richer understanding of prospects and their needs. The post Are MQLs Still Relevant? What is the value of a lead if it cannot be converted into a sale? One of the biggest challenges in sales is converting potential customers to actual customers. In the past, a “lead” was defined as someone willing to pay for something you have. It was that simple.
ANNUITAS
AUGUST 27, 2015
It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content. Having relevant content is key to driving demand generation, but those organizations that want to drive real value from their content investment, need to take a Demand Process approach and also align their People, Process, Content and Technology.
Marketing Insider Group
SEPTEMBER 16, 2019
The post How to Make Your Content More Relevant with Original Research appeared first on PureB2B. The post How to Make Your Content More Relevant with Original Research appeared first on MIG. Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?
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Oracle
NOVEMBER 15, 2016
Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis. Oracle Content Marketing’s Content Portal enables users to find and utilize the most relevant content at the right time by employing search criteria that filters by Sales Stage, Buyer Persona, Content Type, and even custom fields.
Marketing Insider Group
MAY 3, 2018
The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group. As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […].
B2B Lead Generation
SEPTEMBER 29, 2014
But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Their creative and graphics-laden emails don’t speak to my concerns or motivations at all, and each non-relevant message I receive is basically programming me to ignore or delete future messages from them.
RockContent
FEBRUARY 22, 2018
The post Is the Classic Webinar Still Relevant? We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. Then, after that warmup, you prepare yourself for nearly 60 minutes of text-heavy PowerPoint slides and disembodied voices.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
Marketing Insider Group
JULY 7, 2016
We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […].
Content4Demand
APRIL 21, 2020
Urgency and Relevance Should Guide Messaging So, what should you say to your market about COVID-19? If you don’t have anything to say that’s urgent or relevant to your buyers, then don’t say anything. About a week ago, I started seeing a second wave of content that focused on transparency in staffing changes, customer service commitments, relevant solutions and content resources. The post Crisis Content: Stick to Helpful and Relevant appeared first on Content4Demand.
Savanta
NOVEMBER 13, 2015
Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B? One number in t he recently published B2B Barometer study caught my eye. Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant.
Single Grain
AUGUST 19, 2019
But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Facebook first introduced their relevance score in 2015 and have continued to refine it since then. What Is the Facebook Ads Relevance Score? Relevance Score 4-7: Relevant.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
ANNUITAS
AUGUST 7, 2014
It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play? In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content.
FMG Suite
FEBRUARY 2, 2021
The very survival of your business depends on staying relevant. . * * * * *. The post 8 Reasons Why Relevant Advisors Embrace Digital Marketing appeared first on FMG Suite. Here is a fact: The world is constantly changing.
Sword and the Script
SEPTEMBER 29, 2020
Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.
ANNUITAS
OCTOBER 29, 2015
The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Who doesn’t love to compare and contrast things, especially our own performance?
Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip
The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.
Avitage
JANUARY 16, 2015
Why relevant? What does relevant really mean? How would you know if you are having a relevant conversation with a buyer? Relevant — adjective; 1. Being relevant is important due to the shift of the locus of control in buying/selling situations. To make this more relevant, I offer two versions. How does this improve your proficiency and results? bearing upon or connected with the matter at hand, pertinent Pertinent — adjective; 1.
Avitage
MAY 1, 2016
We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Avitage. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I could read their personality and peculiarities.
Marketing Interactions
SEPTEMBER 30, 2018
A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Only 42% of B2B buyers say it’s easy to find the next piece of relevant content , according to research from LookBookHQ (Now PathFactory). Context: The Cornerstone of Relevance.
Oracle
JULY 22, 2014
At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. Actually try to make the experience relevant for me.” 3 Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
Speaker: John Barrows, CEO, JBarrows Sales Training
As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!
Writing on the Web
AUGUST 19, 2016
I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.
Oracle
FEBRUARY 25, 2013
But is that traffic relevant to B2B and B2C marketers or is it all just pictures of funny looking cats ? As with any good content marketing strategy, if it’s relevant and interesting to your target audience then it promotes positive word of mouth buzz. Note that because of the high level of engagement, targeted ad buys to relevant sub-reddits also may be an effective strategy to consider.
Oracle
FEBRUARY 6, 2015
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.
B2B Lead Blog
MAY 4, 2020
One in five reported feeling very or extremely confident that they’re creating relevant content. You may also like How to Attract B2B Buyers with Amazing Content How Content Strategy is Transforming an Entire Marketing and Sales Organization Marketing Automation and SMBs – an Overview The post Relevant B2B Content on the Decline appeared first on B2B Lead Blog. Only a quarter of marketing professionals believe their B2B content marketing strategy is effective.
Speaker: Paul Slack - Vende Digital CEO
The role of marketing is changing rapidly. Marketers are now expected to grow pipeline and prove ROI more than ever! Register for this live webcast and you’ll see how other B2Bs are using digital marketing to EXPLODE their pipelines. What’s working may surprise you: It’s not PPC It’s not SEO. It’s not Content Marketing AND It’s NOT even social media You Don’t Want to Miss This Virtual Lunch & Learn! The first 100 registered attendees will also receive a $20 GrubHub gift card. During this webcast you will learn: Ways you can be OMNIPRESENT to your ideal target prospects EVERYWHERE! How to take the lead RIGHT NOW while others are just trying to stay relevant To go from an inconsistent and unreliable pipeline to CONSTANTLY FEEDING your sales team with qualified leads. How to EFFECTIVELY plan your next move with digital And how to do ALL of this without having to learn new things, work 12 hours a day, or pull your hair out trying to figure this out on your own.
Fathom
JANUARY 12, 2016
One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. So why should you care about your ad’s relevance score? Higher relevance scores can lead to lower costs to reach people, and who doesn’t love saving money?
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