article thumbnail

Are Social Reels Relevant for Brands?

Contently

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. The post Are Social Reels Relevant for Brands?

Relevance 152
article thumbnail

What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

The post What Are the 4 Ps of Marketing, and How Are They Still Relevant? Get help to excel beyond the 4 Ps of marketing by contacting our team at Marketing Insider Group. We’ll help you create a winning marketing strategy that outdoes your competitors. appeared first on Marketing Insider Group.

Relevance 327
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Relevance 232
article thumbnail

Identify and Quantify Your Total Relevant Market

HG Data

HG Insights and GTM Partners, the Go-to-Market (GTM) analyst firm focused on making go-to-market simple, have released the definitive guide on the 4 Steps to Identify & Quantify Your Total Relevant Market.

article thumbnail

Is Your ESG Communication a Walking Red Flag?

Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant.

article thumbnail

Are the 4P's Still Relevant for Today's Marketers?

B2B Marketing Directions

Given how much marketing has changed over the past several decades, it's legitimate to ask whether a sixty-year-old marketing mix model is still relevant. Despite its popularity and longevity, the 4P's model has been criticized for several reasons. My answer to this question is an emphatic "yes," provided you keep a few things in mind.

article thumbnail

The 3 Rs of marketing automation: Relevance, response and ROI

Martech

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train.

article thumbnail

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

The right site search solution will help drive traffic by providing relevant results to visitors' search queries. Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole.

article thumbnail

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.

article thumbnail

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to change your messaging so your brand is viewed as relevant (not tone-deaf). Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. Top tactics and channels for reallocating event marketing dollars. April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT

article thumbnail

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

One way we can keep our relevance is by continuing to look for ways we can add context throughout the sales process. The question we need to ask ourselves is – what can we do that a computer can’t? This is a harder and harder question to answer but it’s a critical to focus on. You’ll learn: The current sales process and why it’s broken.

article thumbnail

The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Solution: a new channel enabling relevant, creative & personal messaging! Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized.

article thumbnail

Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging.

article thumbnail

The Future of Marketing Automation: Trends to Look Out for in 2023 & Beyond

A great way to stay relevant is to keep an eye on the newest and upcoming trends. From the findings, it is clear that the marketing automation space is quickly evolving with no sign of slowing down. But how do you ensure that you’re staying ahead in the marketing automation space?

article thumbnail

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.