Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Social Reels Relevant for Brands?


Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. The post Are Social Reels Relevant for Brands?

Relevance 145
article thumbnail

Identify and Quantify Your Total Relevant Market

HG Data

HG Insights and GTM Partners, the Go-to-Market (GTM) analyst firm focused on making go-to-market simple, have released the definitive guide on the 4 Steps to Identify & Quantify Your Total Relevant Market.

article thumbnail

Total Relevant Market: Roles and Goals to Drive Pipeline

HG Data

The process of identifying and quantifying your Total Relevant Market will be heavily dependent on the team responsible for the strategic planning of your markets, this could include Revenue Operations, Marketing, Product, or Sales.

article thumbnail

8 Simple Tips to Create Highly Relevant Content


It's no secret that creating relevant content is key to a successful marketing strategy. But with so many moving parts (and so much competition), it can be tough to know where to start. Our latest article breaks down the process into 8 easy-to-follow steps. Let's go!

article thumbnail

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

The right site search solution will help drive traffic by providing relevant results to visitors' search queries. Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole.

article thumbnail

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

article thumbnail

The Power of a Consistent, Relevant Corporate Story.


Each of these iconic leaders understood the importance of staying relevant and how relevance is the key to engaging in meaningful conversations with customers. The post The Power of a Consistent, Relevant Corporate Story. They also understood the power of story. appeared first on OnMessage.

article thumbnail

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.

article thumbnail

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

In this FREE webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same.

article thumbnail

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to change your messaging so your brand is viewed as relevant (not tone-deaf). Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. Top tactics and channels for reallocating event marketing dollars. April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT

article thumbnail

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints. Key Takeaways: Discover a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences at scale. April 16th, 2020 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST.

article thumbnail

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

One way we can keep our relevance is by continuing to look for ways we can add context throughout the sales process. The question we need to ask ourselves is – what can we do that a computer can’t? This is a harder and harder question to answer but it’s a critical to focus on. You’ll learn: The current sales process and why it’s broken.

article thumbnail

The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Solution: a new channel enabling relevant, creative & personal messaging! Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized.

article thumbnail

Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging.

article thumbnail

The Future of Marketing Automation: Trends to Look Out for in 2023 & Beyond

A great way to stay relevant is to keep an eye on the newest and upcoming trends. From the findings, it is clear that the marketing automation space is quickly evolving with no sign of slowing down. But how do you ensure that you’re staying ahead in the marketing automation space?