Content Science Review

DECEMBER 3, 2020

Use this starter guide to learn how to begin improving content relevance. Article

Relevance 56

Relevance Content 56

Biznology

MAY 19, 2017

Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. People change their minds in seconds and always try to find what is more relevant to them, not which brand to follow, because they have been empowered to look for more, to ask for more. Relevancy for brands means revenues.

Relevance 87

Relevance Television Vertical Trigger 87

Oracle

SEPTEMBER 9, 2019

Randy says the key is to be relevant. The more relevant you can make that customer experience, the more likely you are to get to conversion faster. Knowing your customer well and providing them personalized and relevant content will help you shorten that buyer’s journey from a seven-week period to perhaps seven days.

Buyer's Journey 162

Buyer's Journey Relevance CMO Mail 162

Oracle

OCTOBER 19, 2017

The word Steve was referring to was relevance. Part of what Steve wrote is his not-so-subtle reminder what the word means and it's relevance to marketers: "In case any marketers and advertisers forgot, the word relevance is an adjective meaning having direct bearing on the matter in hand; pertinent. In marketing and advertising terms, it means providing your customer, and prospect for that matter, with content that is relevant to them."

Relevance 216

Relevance Amazon Stats Words 216

Advertiser: ZoomInfo

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Acquisition

Oracle

APRIL 20, 2018

Ideas on what comes next for digital marketing So which is it: Is content marketing and “inbound marketing” still relevant in today’s marketing world, or are there signs it is fading and changing in response to the new content environment in social media? Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace.

Relevance 210

Relevance Content Marketing Content Amazon 210

Biznology

FEBRUARY 23, 2017

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences. Before I do that, I want to make sure we are all talking about the same thing we use the term “relevance.”

Relevance 123

Relevance Interests Portal Terms and Conditions 123

ANNUITAS

JUNE 23, 2015

However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

Relevance 183

Relevance Persona Demand Generation Buyer Personas 183

Marketing Insider Group

SEPTEMBER 16, 2019

The post How to Make Your Content More Relevant with Original Research appeared first on PureB2B. The post How to Make Your Content More Relevant with Original Research appeared first on MIG. Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume.

Relevance 143

Relevance Research Opinions Stats 143

ANNUITAS

AUGUST 27, 2015

It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content. Having relevant content is key to driving demand generation, but those organizations that want to drive real value from their content investment, need to take a Demand Process approach and also align their People, Process, Content and Technology.

Relevance 173

Relevance Buyer's Journey Blasts Content 173

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?

Intent

Marketing Insider Group

MAY 3, 2018

The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group. As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […].

Relevance 173

Relevance Effective Effectiveness Email 173

Oracle

NOVEMBER 15, 2016

Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis. Oracle Content Marketing’s Content Portal enables users to find and utilize the most relevant content at the right time by employing search criteria that filters by Sales Stage, Buyer Persona, Content Type, and even custom fields.

Relevance 214

Relevance Conversion Portal Eloqua 214

RockContent

FEBRUARY 22, 2018

The post Is the Classic Webinar Still Relevant? We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. Then, after that warmup, you prepare yourself for nearly 60 minutes of text-heavy PowerPoint slides and disembodied voices.

Relevance 124

Relevance Best Practice Bandwidth Attitudes 124

Marketing Insider Group

JULY 7, 2016

We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […].

Relevance 145

Relevance Profiling Personalization Persona 145

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

B2C

Content4Demand

APRIL 21, 2020

Urgency and Relevance Should Guide Messaging So, what should you say to your market about COVID-19? If you don’t have anything to say that’s urgent or relevant to your buyers, then don’t say anything. About a week ago, I started seeing a second wave of content that focused on transparency in staffing changes, customer service commitments, relevant solutions and content resources. The post Crisis Content: Stick to Helpful and Relevant appeared first on Content4Demand.

Relevance 68

Relevance Help Urgency Content 68

B2B Lead Generation

SEPTEMBER 29, 2014

But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Their creative and graphics-laden emails don’t speak to my concerns or motivations at all, and each non-relevant message I receive is basically programming me to ignore or delete future messages from them.

Lead Nurturing 262

Lead Nurturing Relevance Email Leads 262

Single Grain

AUGUST 19, 2019

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Facebook first introduced their relevance score in 2015 and have continued to refine it since then. What Is the Facebook Ads Relevance Score? Relevance Score 4-7: Relevant.

Relevance 66

Relevance Ads Facebook CTR 66

Savanta

NOVEMBER 13, 2015

Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B? One number in t he recently published B2B Barometer study caught my eye. Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant.

Relevance 152

Relevance Advertisement Advertising Exchange 152

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Marketing Plan

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

Relevance 106

Relevance Email Vertical Trigger 106

ANNUITAS

AUGUST 7, 2014

It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play? In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content.

Relevance 155

Relevance Content Permission Buyer Personas 155

ANNUITAS

OCTOBER 29, 2015

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Who doesn’t love to compare and contrast things, especially our own performance?

Benchmark 146

Benchmark Relevance Lead Scoring Comparison 146

Avitage

JANUARY 16, 2015

Why relevant? What does relevant really mean? How would you know if you are having a relevant conversation with a buyer? Relevant — adjective; 1. Being relevant is important due to the shift of the locus of control in buying/selling situations. To make this more relevant, I offer two versions. How does this improve your proficiency and results? bearing upon or connected with the matter at hand, pertinent Pertinent — adjective; 1.

Relevance 139

Relevance Conversion Sales Vendor 139

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Experience

Avitage

MAY 1, 2016

We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Avitage. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I could read their personality and peculiarities.

Relevance 120

Relevance Profiling Personalization Content 120

Marketing Interactions

SEPTEMBER 30, 2018

A good customer experience must be relevant. As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. Only 42% of B2B buyers say it’s easy to find the next piece of relevant content , according to research from LookBookHQ (Now PathFactory). Context: The Cornerstone of Relevance.

Relevance 52

Relevance Regression Help Broadcast 52

B2B Lead Blog

MAY 4, 2020

One in five reported feeling very or extremely confident that they’re creating relevant content. You may also like How to Attract B2B Buyers with Amazing Content How Content Strategy is Transforming an Entire Marketing and Sales Organization Marketing Automation and SMBs – an Overview The post Relevant B2B Content on the Decline appeared first on B2B Lead Blog. Only a quarter of marketing professionals believe their B2B content marketing strategy is effective.

Relevance 49

Relevance Measurement Studies Survey 49

Oracle

JULY 22, 2014

At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. Actually try to make the experience relevant for me.” 3 Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.

Relevance 209

Relevance Tips Deliverability Spam 209

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

Sales

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Newsletter 109

Newsletter Relevance Business Trust 109

Marketing Insider Group

JUNE 28, 2015

The post A Marketer’s Search For Meaning: 5 Attributes of Relevancy appeared first on B2B Marketing Insider. I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this to be true, and even more so for marketers as our pace of change keeps picking up speed. I listen to marketers talk about the struggles they have in their organizations and I notice something.

Relevance 188

Relevance Search Barriers Creative 188

Oracle

FEBRUARY 25, 2013

But is that traffic relevant to B2B and B2C marketers or is it all just pictures of funny looking cats ? As with any good content marketing strategy, if it’s relevant and interesting to your target audience then it promotes positive word of mouth buzz. Note that because of the high level of engagement, targeted ad buys to relevant sub-reddits also may be an effective strategy to consider.

Relevance 167

Relevance Curation Eloqua Word of Mouth 167

Oracle

FEBRUARY 6, 2015

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

Relevance 190

Relevance Persona Storytelling Buyer Personas 190

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

Content

Marketing Interactions

JULY 25, 2019

Only 40% of content read by buyers is considered relevant (IDG). So, if your content is sitting unused or isn’t relevant, how many deals are you not even aware you’re missing? Likely because every one of them didn’t have the relevant information they needed to do so. The post Inclusive Relevance: Your Content’s Job Description appeared first on Marketing Interactions. A funny thing happened with the growth of information availability.

Relevance 62

Relevance Gartner Satisfaction Vendor 62