Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. Relevancy for brands means revenues. MORE
Want to stay relevant? Seek out influencers who have a grasp on the latest trends affecting your industry, sign up for relevant newsletters, and seek out social groups that comprise people in your same specialty. MORE
We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? MORE
Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Relevance is the New Game in Town. Time to get relevant! MORE
I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. MORE
These dilemmas are why content services become more relevant with each passing day. The post Mat Release Relevancy appeared first on Brandpoint.com. What PR Pros Need to Know About Content Services. Determining the right PR strategy to achieve your client’s goals is complex. MORE
Without relevant, easy-to-find, and easy-to-use content, large enterprises are wasting millions of dollars producing content that neither sales nor customers find relevant ( click here to tweet this stat! ). MORE
Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). MORE
Create relevant content. I wrote: While 1,001 SEO schmoes may have 1,001 different fail-safe, white hat, field-proven tactics, everyone agrees the one thing all search engines are after is relevance. Here ye, here ye. MORE
As a digital marketing firm we get questions daily about how different strategies can work for our clients. One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” the answer is more complicated than a yes or no, as most things are in marketing. MORE
The post Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy? Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. MORE
Content marketing has become mainstream. For many companies it’s a component of their marketing strategies. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content […]. Content marketing MORE
April 28, 2015 I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this. read more. B2B Marketing Creativity Innovation Leadership leadership MORE
The Benefits of Using Dark Posts: You can create dark posts for promoting a product or service to a specific targeted audience: You’re able to target an audience that you know will find that ad more relevant than when it is shared with a broader audience. MORE
It’s relevancy. The other day I was driving home from a family vacation using an iPhone app called “ Navigon.” ” This is an excellent GPS and mapping application that gets me where I want to go without the expense and hassle of having schlepping another device. MORE
But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. MORE
You can divide your contacts into groups based on their purchase history and market directly to their specific interests so that every newsletter is relevant to their preferences. Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day. MORE
The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Who doesn’t love to compare and contrast things, especially our own performance? MORE
Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis. MORE
One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. MORE
The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms. MORE
This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare. The post How CMOs Can Make Big Data Relevant to the Sales Team appeared first on. MORE
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance. MORE
Being known might mean “relevance” in an imploding world of white-collar employment. The post A strategy to stay relevant in a tumultuous marketing world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. MORE
Creating content that an industrial and technical audience will find relevant is not easy. I am not referring to the age-old question, “What will we write about?” An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers MORE
In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort. MORE
From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important. MORE
The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. Creating relevance. Creating relevance. MORE
The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. MORE
Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. By attracting a relevant audience it is more likely that their network would also be a relevant audience. Find Relevant Keywords Using Google Keyword Tool. MORE
It keeps your brand relevant. Relevancy is also good for your SEO strategy. Google rewards fresh content , but keeping a content calendar full of great, relevant, well-executed ideas week after week can be exhausting. MORE
Most Marketers are overwhelmed by a customer or prospect database with hundreds of thousands of duplicate entries, old data, inaccurate contact details and countless records in myriad states of completeness. MORE
Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B? MORE
We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content that addresses each audience interest, persona and situation performs better than generic content. MORE
Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience. MORE
The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms. MORE
The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. Digital Marketing Podcasts MORE
It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content. It takes more than just relevant content to drive real results. MORE
After investing so much time, effort and budget to ensure that your data is correct, standardized and verified, it is vital that you have a strategy for keeping your data clean and relevant. Relevancy is key here. MORE
This score is a mix of relevancy, bid amount, and ad performance. Content marketers don't just write, they write with purpose. MORE
At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. Actually try to make the experience relevant for me.” MORE
However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here. MORE
It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play? MORE
Relevance Related Topics grow - Practical Marketing Solutions
OCTOBER 22, 2015
The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. Creating relevance. Creating relevance.
ANNUITAS
AUGUST 27, 2015
It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content. It takes more than just relevant content to drive real results.
Biznology
FEBRUARY 23, 2017
In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.
Modern Marketing
NOVEMBER 15, 2016
Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis.
grow - Practical Marketing Solutions
FEBRUARY 21, 2017
Being known might mean “relevance” in an imploding world of white-collar employment. The post A strategy to stay relevant in a tumultuous marketing world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.
Reachforce
JULY 27, 2015
Most Marketers are overwhelmed by a customer or prospect database with hundreds of thousands of duplicate entries, old data, inaccurate contact details and countless records in myriad states of completeness.
Brandpoint
MAY 5, 2016
These dilemmas are why content services become more relevant with each passing day. The post Mat Release Relevancy appeared first on Brandpoint.com. What PR Pros Need to Know About Content Services. Determining the right PR strategy to achieve your client’s goals is complex.
Modern B2B Marketing
OCTOBER 24, 2016
It keeps your brand relevant. Relevancy is also good for your SEO strategy. Google rewards fresh content , but keeping a content calendar full of great, relevant, well-executed ideas week after week can be exhausting.
ViewPoint
JANUARY 13, 2015
Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015).
ANNUITAS
AUGUST 7, 2014
It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play?
Modern B2B Marketing
JUNE 9, 2017
We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business?
Writing on the Web
AUGUST 19, 2016
I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.
Hubspot
DECEMBER 11, 2015
This score is a mix of relevancy, bid amount, and ad performance. Content marketers don't just write, they write with purpose.
B2B Marketing Insider
JULY 7, 2016
We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content that addresses each audience interest, persona and situation performs better than generic content.
Crimson Marketing
SEPTEMBER 16, 2014
This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare. The post How CMOs Can Make Big Data Relevant to the Sales Team appeared first on.
Hubspot
JULY 18, 2014
Create relevant content. I wrote: While 1,001 SEO schmoes may have 1,001 different fail-safe, white hat, field-proven tactics, everyone agrees the one thing all search engines are after is relevance. Here ye, here ye.
Fathom
JANUARY 12, 2016
One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers.
Reachforce
JULY 28, 2015
After investing so much time, effort and budget to ensure that your data is correct, standardized and verified, it is vital that you have a strategy for keeping your data clean and relevant. Relevancy is key here.
Industrial Marketing Today
JANUARY 28, 2013
Creating content that an industrial and technical audience will find relevant is not easy. I am not referring to the age-old question, “What will we write about?” An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers
Kapost
FEBRUARY 3, 2017
Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience.
Modern B2B Marketing
JUNE 26, 2014
Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Relevance is the New Game in Town. Time to get relevant!
grow - Practical Marketing Solutions
JULY 11, 2012
It’s relevancy. The other day I was driving home from a family vacation using an iPhone app called “ Navigon.” ” This is an excellent GPS and mapping application that gets me where I want to go without the expense and hassle of having schlepping another device.
Modern Marketing
JULY 22, 2014
At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. Actually try to make the experience relevant for me.”
Vidyard
DECEMBER 11, 2015
Without relevant, easy-to-find, and easy-to-use content, large enterprises are wasting millions of dollars producing content that neither sales nor customers find relevant ( click here to tweet this stat! ).
grow - Practical Marketing Solutions
DECEMBER 3, 2012
Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. By attracting a relevant audience it is more likely that their network would also be a relevant audience. Find Relevant Keywords Using Google Keyword Tool.
Puzzle Marketer
JUNE 6, 2012
You can divide your contacts into groups based on their purchase history and market directly to their specific interests so that every newsletter is relevant to their preferences. Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day.
B2B Lead Generation Blog
APRIL 22, 2013
The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals.
Marketing Action
OCTOBER 23, 2014
The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.
Marketing Action
OCTOBER 23, 2014
The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.
ANNUITAS
OCTOBER 29, 2015
The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Who doesn’t love to compare and contrast things, especially our own performance?
Content Standard
JUNE 22, 2016
The post Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy? Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message.
Crimson Marketing
MAY 21, 2014
The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. Digital Marketing Podcasts
Modern B2B Marketing
MARCH 25, 2015
The Benefits of Using Dark Posts: You can create dark posts for promoting a product or service to a specific targeted audience: You’re able to target an audience that you know will find that ad more relevant than when it is shared with a broader audience.
Content Standard
MARCH 7, 2017
Want to stay relevant? Seek out influencers who have a grasp on the latest trends affecting your industry, sign up for relevant newsletters, and seek out social groups that comprise people in your same specialty.
i-Scoop
FEBRUARY 13, 2017
Content marketing has become mainstream. For many companies it’s a component of their marketing strategies. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content […]. Content marketing
Modern Marketing
FEBRUARY 6, 2015
Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.
EMagine B2B Blog
MARCH 24, 2015
As a digital marketing firm we get questions daily about how different strategies can work for our clients. One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” the answer is more complicated than a yes or no, as most things are in marketing.
The B2B Research Blog
NOVEMBER 13, 2015
Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B?
Modern Marketing
NOVEMBER 17, 2015
From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important.
Biznology
MAY 19, 2017
Creating value and remaining relevant is critical. Organizations, especially with bigger names, failed to understand the importance of relevancy went out of business, lost market share, or were acquired by another name. Relevancy for brands means revenues.
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