grow - Practical Marketing Solutions

OCTOBER 22, 2015

The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. Creating relevance. Creating relevance.

Relevance 123

Relevance Content Training Trigger 123

ANNUITAS

AUGUST 27, 2015

It is no secret that buyers want relevant content that aligns to their purchase path and speaks to their pain points and challenges and indeed many organizations are doing a better job at producing more buyer-centric content. It takes more than just relevant content to drive real results.

Relevance 76

Relevance Blasts Buyer's Journey Organic 76

Biznology

FEBRUARY 23, 2017

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.

Relevance 45

Relevance Terms and Conditions Portal Media 45

Modern Marketing

NOVEMBER 15, 2016

Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis.

Relevance 113

Relevance Conversion Portal Buyer Personas 113

ANNUITAS

JUNE 23, 2015

However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Read the full introduction to Digital Relevance here.

Relevance 46

Relevance Persona Demand Generation Buyer Personas 46

Brandpoint

MAY 5, 2016

These dilemmas are why content services become more relevant with each passing day. The post Mat Release Relevancy appeared first on Brandpoint.com. What PR Pros Need to Know About Content Services. Determining the right PR strategy to achieve your client’s goals is complex.

Relevance 25

Relevance Release PR Outreach 25

ViewPoint

JANUARY 13, 2015

Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015).

Relevance 117

Relevance Develop Strategy Review 117

ANNUITAS

AUGUST 7, 2014

It could be a few reasons, but most of all, it has to do with relevance of the content. Relevance. What matters is the relevance of the content to the buyer above all else. Buyer-centricity is hugely important of course, but where does the relevance come into play?

Relevance 38

Relevance Buyer Personas Trade Show Permission 38

Modern B2B Marketing

OCTOBER 24, 2016

It keeps your brand relevant. Relevancy is also good for your SEO strategy. Google rewards fresh content , but keeping a content calendar full of great, relevant, well-executed ideas week after week can be exhausting.

Relevance 53

Relevance Help Keyword URL 53

Modern B2B Marketing

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business?

Intent 33

Intent Relevance MQL Domain 33

Content Standard

AUGUST 3, 2017

The post How to Use Fast Content to Keep Your Content Strategy Relevant appeared first on The Content Standard by Skyword. A warning to readers: There are a few dirty words in content strategy that are going to be pervasively used in this article.

Relevance 45

Relevance Aggregator Brand Branding 45

Reachforce

JULY 27, 2015

Most Marketers are overwhelmed by a customer or prospect database with hundreds of thousands of duplicate entries, old data, inaccurate contact details and countless records in myriad states of completeness.

Relevance 63

Relevance Contact Prospect Differences 63

Crimson Marketing

SEPTEMBER 16, 2014

This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare. The post How CMOs Can Make Big Data Relevant to the Sales Team appeared first on.

Relevance 105

Relevance InsideView CRM CMO 105

Hubspot

DECEMBER 11, 2015

This score is a mix of relevancy, bid amount, and ad performance. Content marketers don't just write, they write with purpose.

Relevance 57

Relevance Keyword Intent Clickthrough 57

B2B Marketing Insider

JULY 7, 2016

We know relevance resonates. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. Content that addresses each audience interest, persona and situation performs better than generic content.

Relevance 43

Relevance Profiling Persona Aging 43

Hubspot

JULY 18, 2014

Create relevant content. I wrote: While 1,001 SEO schmoes may have 1,001 different fail-safe, white hat, field-proven tactics, everyone agrees the one thing all search engines are after is relevance. Here ye, here ye.

Relevance 34

Relevance PageRank Media Word of Mouth 34

Fathom

JANUARY 12, 2016

One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers.

Relevance 26

Relevance Ads Facebook Social 26

Kapost

FEBRUARY 3, 2017

Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. The only way to engage me is to deliver a relevant content experience at the exact moment I’m ready for that experience.

Relevance 32

Relevance Amazon B2C Personalization 32

grow - Practical Marketing Solutions

JULY 11, 2012

It’s relevancy. The other day I was driving home from a family vacation using an iPhone app called “ Navigon.” ” This is an excellent GPS and mapping application that gets me where I want to go without the expense and hassle of having schlepping another device.

Relevance 79

Relevance ROI GPS Amazon 79

Modern B2B Marketing

JUNE 26, 2014

Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Relevance is the New Game in Town. Time to get relevant!

Relevance 55

Relevance Lead Scoring Buying Cycle Blasts 55

Modern Marketing

JULY 22, 2014

At Oracle Marketing Cloud Interact 2014 , speakers shared how they're getting closer to customers through relevance. Actually try to make the experience relevant for me.”

Relevance 78

Relevance Deliverability Spam B2C 78

grow - Practical Marketing Solutions

DECEMBER 3, 2012

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. By attracting a relevant audience it is more likely that their network would also be a relevant audience. Find Relevant Keywords Using Google Keyword Tool.

Relevance 103

Relevance Tools Audience Best Practice 103

Vidyard

DECEMBER 11, 2015

Without relevant, easy-to-find, and easy-to-use content, large enterprises are wasting millions of dollars producing content that neither sales nor customers find relevant ( click here to tweet this stat! ).

Forrester 56

Forrester Relevance Stats Distribution 56

Puzzle Marketer

JUNE 6, 2012

You can divide your contacts into groups based on their purchase history and market directly to their specific interests so that every newsletter is relevant to their preferences. Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day.

Relevance 47

Relevance Mail Email Newsletter 47

B2B Lead Generation Blog

APRIL 22, 2013

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals.

Relevance 126

Relevance Email Deliverability Blasts 126

Marketing Action

OCTOBER 23, 2014

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.

Relevance 46

Relevance Keyword Search Engine Search 46

Marketing Action

OCTOBER 23, 2014

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. That then gave the pages contextual relevance for terms the page wasn’t optimized for. Proof terms and relevant terms.

Relevance 46

Relevance Keyword Search Engine Search 46

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust.

Newsletter 31

Newsletter Relevance Content Trust 31

ANNUITAS

OCTOBER 29, 2015

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Who doesn’t love to compare and contrast things, especially our own performance?

Benchmark 19

Benchmark Relevance Lead Scoring Comparison 19

The B2B Research Blog

NOVEMBER 13, 2015

Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B?

Relevance 25

Relevance Exchange Forecast Demographics 25

Content Standard

JUNE 22, 2016

The post Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy? Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message.

Press 51

Press Relevance Release PR 51

Crimson Marketing

MAY 21, 2014

The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. Digital Marketing Podcasts

Podcast 67

Podcast Relevance Mobile Brand 67

Reachforce

JULY 28, 2015

After investing so much time, effort and budget to ensure that your data is correct, standardized and verified, it is vital that you have a strategy for keeping your data clean and relevant. Relevancy is key here.

Relevance 46

Relevance Budget Automation Tips 46

Industrial Marketing Today

JANUARY 28, 2013

Creating content that an industrial and technical audience will find relevant is not easy. I am not referring to the age-old question, “What will we write about?” An industrial marketer [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing Manufacturers

Relevance 72

Relevance Industry Aging Writing 72

Modern B2B Marketing

MARCH 25, 2015

The Benefits of Using Dark Posts: You can create dark posts for promoting a product or service to a specific targeted audience: You’re able to target an audience that you know will find that ad more relevant than when it is shared with a broader audience.

Relevance 57

Relevance SMB CTR Test 57

EMagine B2B Blog

MARCH 24, 2015

As a digital marketing firm we get questions daily about how different strategies can work for our clients. One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” the answer is more complicated than a yes or no, as most things are in marketing.

Relevance 27

Relevance Media Social Facebook 27

Modern Marketing

FEBRUARY 6, 2015

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance.

Relevance 54

Relevance Persona Content Storytelling 54

Modern Marketing

NOVEMBER 17, 2015

From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important.

Relevance 67

Relevance Words Stats Survey 67

i-Scoop

FEBRUARY 13, 2017

Content marketing has become mainstream. For many companies it’s a component of their marketing strategies. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content […]. Content marketing

Relevance 47

Relevance Internet Companies Strategy 47

Content Standard

MARCH 7, 2017

Want to stay relevant? Seek out influencers who have a grasp on the latest trends affecting your industry, sign up for relevant newsletters, and seek out social groups that comprise people in your same specialty.

Relevance 31

Relevance Training Attitudes Education 31