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The 10 most fascinating people in B2B marketing in 2019


Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. Find wisdom in her article about new ways to think about lead qualification and her 3 keys to sales and marketing alignment. I’ve known Chris Jeffers for years, but 2019 saw his major move. All eyes are on Chris’s next step.

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Abandon Your Marketing Automation System!?


Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Basic lead scoring features are built into, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. So there are lots of useful add-ons available at a nominal price.


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The 5 Top Media for Cold Prospecting


Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Ask for as much data about the visitor as you need, keeping in mind that more information will likely lower the response but yield better qualified prospects.

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5 Essential Functions for Every B2B Website


You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Install IP address identification software that allows you to observe the domain name of business visitors to your site. You won’t know their actual names but you will know the firms they represent.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered.

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Best Lead Providers & Lead Generation Tools


NetFactor VisitorTrack. Like Lead Forensics, NetFactor’s VisitorTrack tool identifies companies visiting your website, helping you discover new opportunities from your site traffic. Price: Quote-based GDPR-ready?:

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Getting More Out of Each Click with "Post-Click Marketing"


The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead."