10 Ways to Have More Efficient Meetings

Act-On

The condensed time makes everyone more efficient. Now that you have some tips and tricks for making your meetings more effective, learn how Act-On can help increase the efficiency of your entire marketing team’s efforts. “I wish I spent more time in meetings.” Ever heard that?

Efficiency vs. Effectiveness Metrics

Measure Up Marketing

In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. ” He strongly advised focusing first on effectiveness before efficiency. Effectiveness opens the door for efficiency.

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5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group. As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging.

5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group. When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen.

Speaking Creative: 6 Tips for Efficient Revisions

Navigate the Channel

Here are six ways to improve your feedback for more efficient revisions: Consume it before you critique it. Guest Contributor: Matt Hillman , Creative Director.

10 Ways to Have More Efficient Meetings

Act-On

The condensed time makes everyone more efficient. Now that you have some tips and tricks for making your meetings more effective, learn how Act-On can help increase the efficiency of your entire marketing team’s efforts. “I wish I spent more time in meetings.” Ever heard that?

ShoreTel Infuses Predictive for More Efficient Demand Gen

Infer

Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements. We pick vendors that are willing to experiment with us and try to improve the efficiency of our programs.

Improving Sales Efficiency Through Predictive-Driven Lead Routing

Infer

Companies today employ all kinds of techniques to drive growth and increase sales efficiencies. The post Improving Sales Efficiency Through Predictive-Driven Lead Routing appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

Make Your Marketing More Efficient with Repeatable Processes

Act-On

I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again. Then, once you’ve set up your process, it’s relatively simple to execute – to rinse and repeat, over and over, for maximum efficiency.

Working on Autopilot: How Marketing Automation Fuels Workplace Efficiency

Reachforce

However, you needn’t wait until robots enter the workforce simply to benefit from technologically-driven efficiency. The concept of artificial intelligence (AI) is one that’s become increasingly popular, especially among business owners looking to fuel productivity.

Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Infer

Download the full snapshot to learn more about how Act-On is using Infer Predictive Scoring to: Improved marketing efficiency by re-allocating spend for greater impact—creating 50% more pipeline from half its previous budget.

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency Bit.ly by Amanda Batista | Tweet this.

10 Powerful Blogging Hacks for the Efficient Marketer

Hubspot

What other tips do you have for being a more efficient blogger? When I first started to blog for a living, I found it hard. Like, really hard. I always felt like I had writer''s block. It took me forever to write my first article that was over 1,000 words.

Making ADRs More Efficient Hunters with LeanData

LeanData

Here’s how LeanData makes ADRs more efficient. Doing less irrelevant activities means ADRs can concentrate on the actions that drive their careers and sales team efficiency. Account Development Representatives are big-game hunters. They’re always on the prowl.

How to Write Marketing Content More Efficiently

Kapost

How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. It can seem that writing relevant content efficiently is like shooting at a moving target that’s bound to change in the next hour.

Criteria of Efficient B2B Lead Generation Processes

Great B2B Marketing

The post Criteria of Efficient B2B Lead Generation Processes appeared first on Great B2B Marketing. My team and I are always preaching the doctrine of the consistent and predictable lead generation engine as a key […].

The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work

Hubspot

I researched a bit into some of the psychology and underpinnings of the most efficient, most happy team setups. Part of running an efficient, happy team is placing leadership around it that is action-based. 9) How much do you think about an efficient, happy team?

Content Planning Tools: What These 4 Teams Use to Work More Efficiently

Marketing Insider Group

The post Content Planning Tools: What These 4 Teams Use to Work More Efficiently appeared first on Marketing Insider Group. Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen.

Increasing Sales Efficiency with Jack Bernstein

Nudge.ai

As an Account Executive at ScribbleLive , a content marketing platform, Jack Bernstein knows how important it is for sales professionals to have an efficient workflow. We caught up with him to ask when and how he uses Nudge for Chrome to maximize his sales efficiency. Introduction.

Sales Lead Management Leads to the Most Efficient Media Buy

ViewPoint

Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed.

6 Tricks to Help Your Team Run More Efficiently

Marketing Insider Group

The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group. Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. Marketing Strategy

Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency

Modern Marketing

Marketing Efficiency In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob , America’s largest hourly employment network for job seekers and employers, was conducting digital marketing efforts on an ad hoc basis. The company’s CRM solution offered limited marketing automation functionality, and kept the company in “batch and blast” purgatory.

Building an Efficient Education Marketing Machine [Free Ebook]

Hubspot

No matter what industry you work in, the world of marketing has gotten faster, sleeker, and all-around more efficient. Our newest ebook, Building an Efficient Education Marketing Machine covers what schools need to know about increasing ROI in the digital age.

More Evidence on the Need to Improve Content Marketing Efficiency

B2B Marketing Directions

Earlier this fall, I published a post that focused on the need to make content marketing more efficient. This month, I attended a webinar sponsored by SAVO that provided more confirmation of the importance of content marketing efficiency.

Are Efficiency and Creativity at Odds With One Another?

Hubspot

The push-and-pull between creativity and efficiency is a delicate tango. A deeper look reveals that some of the core principles and habits of creativity and efficiency are actually quite similar. To achieve efficiency in creativity is possible. Efficiency is working creatively.

It's Time to Focus On Content Marketing Efficiency

B2B Marketing Directions

One of the best-known aphorisms in business is that effectiveness is about doing the right things , while efficiency is about doing things right. Effectiveness and efficiency are the yin and yang of high performance, and both are essential to producing superior long-term business results.

How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process

Hubspot

This post isn't about cutting corners; it's about editing efficiently. What are some ways to edit more efficiently while maintaining integrity? When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take.

Lean Manufacturing & Lean Marketing: How to Increase Process Efficiency

Fathom

The post Lean Manufacturing & Lean Marketing: How to Increase Process Efficiency appeared first on Fathom. Marketing programs can only truly succeed if they’re organized, consistent, and well-thought out. When you take into consideration the situation of the average manufacturing marketing team—which is typically understaffed, overworked, and fighting an uphill battle for company-wide adoption to digital marketing—this can be very difficult to achieve.

The Efficiency of Marketing Automation

Fathom

You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? One way this happens, according to Selligent and Lenskold Group , is when a company’s marketing automation provides a single customer view—combining customer interactions, insights and resulting actions—it is more likely to report having a “highly effective and efficient marketing.”

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

So here’s my method to be more efficient with my social media time. The above information describes my approach to time efficiency and social media. By integrating platforms, social sharing becomes much more efficient and interesting. I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

So here’s my method to be more efficient with my social media time. The above information describes my approach to time efficiency and social media. By integrating platforms, social sharing becomes much more efficient and interesting. I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time.

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How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)

Hubspot

Work/life balance is something that''s incredibly important to me, and there are some specific time-management tactics I use that help me be efficient at my job, and let me handle all the tasks involved with generated leads for HubSpot with time to spare to write blog posts, too.

Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools

Modern Marketing

Sales people can match contacts by domain, LinkedIn and email, increasing the overall efficiency of prospecting. The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects.

Insider Tips for a Pain Free Efficient Marketing Workflow

Kapost

Want to know the key to efficient marketing workflow? How does this contribute or take away from making marketing workflow more efficient? Creating a No-Nonsense, Efficient Marketing Workflow. Building efficient marketing workflow can be simple—if you keep it simple.

Content Planning Tools: What These 4 Teams Use to Work More Efficiently

SnapApp

Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way.

Make Marketing More Efficient by Embedding Analytics on Top KPIs

ViewPoint

Embedded analytics can make marketing more efficient by providing timely new insights with previously unknown information about how your leads perform once they enter the sales pipeline as opportunities. Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services.

The Resources You Need to Create Content More Efficiently [In Under 100 Words]

Hubspot

Feel like there aren''t enough hours in the day to create content? That''s where content hacks come in. For instance, did you know there are templates out there to help you write blog posts and create SlideShares ? And templates to help you produce press releases ?

Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools

Modern Marketing

Salespeople can match contacts by domain, LinkedIn and email, thereby increasing the overall efficiency of prospecting. The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects.

How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage

ScribbleLive

The post How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage appeared first on ScribbleLive. Staying in the Zone. I’m sure you’ve been there — in the zone, crafting the perfect post that you know your audience will love.

Efficiency and Effectiveness: The Perfect Marketing Mix

Reachforce

People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. While both do have a similar aim, efficiency and effectiveness remain wholly different components […].