5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group. When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen.

Make Your Marketing More Efficient with Repeatable Processes


I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again. Then, once you’ve set up your process, it’s relatively simple to execute – to rinse and repeat, over and over, for maximum efficiency.

Efficiency vs. Effectiveness Metrics

Measure Up Marketing

In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. ” He strongly advised focusing first on effectiveness before efficiency. Effectiveness opens the door for efficiency.

Efficiency and Effectiveness: The Perfect Marketing Mix


People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. While both do have a similar aim, efficiency and effectiveness remain wholly different components […].

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

The Importance of Efficient Processes in Revenue Growth

Fusion Marketing Partners

You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […]. Lead-to-Revenue Revenue Model lead-to-revenue Revenue Growth

5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group. As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging.

ShoreTel Infuses Predictive for More Efficient Demand Gen

Ignite Tech

Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements. We pick vendors that are willing to experiment with us and try to improve the efficiency of our programs.

Sales Lead Management Leads to the Most Efficient Media Buy


Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed.

Report: Marketers Turning to High-Quality Data to Boost Overall Efficiency

KoMarketing Associates

Fifty-seven percent claimed that it was making for more efficient business practices. Moving forward, 52 percent of respondents said they would like to maintain high-quality data to increase overall efficiency. As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives.

Best Practices for Selling to Government Agencies

Efficiency. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year. Because of this, selling your product or service to a government.

6 Tricks to Help Your Team Run More Efficiently

Marketing Insider Group

The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group. Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. Marketing Strategy

Analyze your target’s buying process, for greater marketing efficiency


Your marketing investments will become much more efficient, being applied to their best use. The post Analyze your target’s buying process, for greater marketing efficiency appeared first on Biznology.

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency Bit.ly by Amanda Batista | Tweet this.

Working on Autopilot: How Marketing Automation Fuels Workplace Efficiency


However, you needn’t wait until robots enter the workforce simply to benefit from technologically-driven efficiency. The concept of artificial intelligence (AI) is one that’s become increasingly popular, especially among business owners looking to fuel productivity.

The Sales Enablement Handbook

to improving sales performance through added efficiency and penetration. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Sales Hacks: Teams That Use Data to Their Advantage Are More Efficient and Productive


If your organization has a strong marketing and sales alignment, then you know what the new trends and buzzwords are in each other’s departments--and you’ve definitely heard of the issues caused by dirty data. The dirty data problem does not only affect marketing, but sales as well. Clean data is important to all sales roles (not just the sales operations manager) so its important for sales to learn how to use it to close more deals.

B2B Reads: Messaging Apps, the Efficiency Paradox and Bad Writing

Heinz Marketing

Why trying to be too efficient will make us less efficient in the long run. A great look at the efficiency paradox. The post B2B Reads: Messaging Apps, the Efficiency Paradox and Bad Writing appeared first on Heinz Marketing. B2B Reads Sales checklists coaching efficiency Graduates Headlines inactive customers linkedin Messaging apps prospecting emails Writing

Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Ignite Tech

Download the full snapshot to learn more about how Act-On is using Infer Predictive Scoring to: Improved marketing efficiency by re-allocating spend for greater impact—creating 50% more pipeline from half its previous budget.

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Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency

Modern Marketing

Marketing Efficiency In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob , America’s largest hourly employment network for job seekers and employers, was conducting digital marketing efforts on an ad hoc basis. The company’s CRM solution offered limited marketing automation functionality, and kept the company in “batch and blast” purgatory.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. So don’t miss out and join us for this for this final episode on improving your Salesforce efficiency!

The Efficiency of Marketing Automation


You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? One way this happens, according to Selligent and Lenskold Group , is when a company’s marketing automation provides a single customer view—combining customer interactions, insights and resulting actions—it is more likely to report having a “highly effective and efficient marketing.”

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

20 Tips for More Efficient Google Searches. But instead of just typing in a phrase and wading through page after page of results, there are a number of ways to make your searches more efficient. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man.

Improving Sales Efficiency Through Predictive-Driven Lead Routing

Ignite Tech

Companies today employ all kinds of techniques to drive growth and increase sales efficiencies. The post Improving Sales Efficiency Through Predictive-Driven Lead Routing appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

Content Planning Tools: What These 4 Teams Use to Work More Efficiently

Marketing Insider Group

The post Content Planning Tools: What These 4 Teams Use to Work More Efficiently appeared first on Marketing Insider Group. Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Join us for the fourth amazing episode in our Salesforce efficiency series! Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year.

7 Efficiency Lessons from Business Owners


Over the years, I’ve worked to become more efficient with the time that I do have. Businesses also benefit when owners focus on making them run more efficiently! The post 7 Efficiency Lessons from Business Owners appeared first on LEADership by Louis Foong, CEO The ALEA Group.

Make Marketing More Efficient by Embedding Analytics on Top KPIs


Embedded analytics can make marketing more efficient by providing timely new insights with previously unknown information about how your leads perform once they enter the sales pipeline as opportunities. Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services.

How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage


The post How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage appeared first on ScribbleLive. Staying in the Zone. I’m sure you’ve been there — in the zone, crafting the perfect post that you know your audience will love.

How to Write Marketing Content More Efficiently


How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. It can seem that writing relevant content efficiently is like shooting at a moving target that’s bound to change in the next hour.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Join us for this fantastic second episode in our Salesforce efficiency series! You likely have many connected devices all around you.

Think Twitter Automation Is the Answer to Efficiency? Think Again.


So what does this new policy mean for the marketers for whom such automation was the holy grail of Twitter efficiency? Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools.

How to Operationalize Peak Sales Efficiency with Outreach Meetings


Meetings are the lifeblood of a successful sales operation. The more you have, the more deals you can close. But—if we can be frank for a moment—the organizational and logistical work required for meetings is a total pain in the butt. Scheduling (and then inevitably, rescheduling them) is a tedious timesuck. Worst of all: Many of these scheduled meetings never even happen. According to our research, an average of 20 to 35 percent of meetings with sales reps result in a no show.

Increasing Sales Efficiency with Jack Bernstein


As an Account Executive at ScribbleLive , a content marketing platform, Jack Bernstein knows how important it is for sales professionals to have an efficient workflow. We caught up with him to ask when and how he uses Nudge for Chrome to maximize his sales efficiency. Introduction.

Speaking Creative: 6 Tips for Efficient Revisions

Navigate the Channel

Here are six ways to improve your feedback for more efficient revisions: Consume it before you critique it. Guest Contributor: Matt Hillman , Creative Director.

Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

So don’t miss out and join us for this first episode in a brand new series about improving your Salesforce efficiency! The majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.

5 Tips for Content Creation To Maximize Efficiency and Content Appeal


Are you looking to create more impactful content and at the same time maximize efficiency? The post 5 Tips for Content Creation To Maximize Efficiency and Content Appeal appeared first on Kapost Content Marketing Blog.

Marketing Automation ROI: Efficiency or Revenue?


They are also increased efficiency. But let’s first take a look at efficiency and cost savings. Marketing Automation & Efficiency. Especially large organizations often talk about efficiency increases as a result of marketing automation. Efficiency in itself is nice, but it’s hard to quantify: will it increase the quality of the work? Please explain to me the real and measurable benefit of efficiency gains. More efficient sales force.

WhiteHat Security Increases SEM Efficiency Using Smart Content Framework


The post WhiteHat Security Increases SEM Efficiency Using Smart Content Framework appeared first on BrightEdge SEO Blog.

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Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

Summary: Jesubi is designed to make sales prospecting as efficient as possible. It shows how specialized software can be much better at one function than general purpose systems. You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. The latest stop on my little tour of not-really-demand-generation systems is Jesubi.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Join us for the fifth fantastic episode of our Salesforce efficiency webinar series! Every business asks the same question: How can we increase revenue? As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results.