Leverage MarTech for Efficient Marketing

Modern Marketing

Like a true Modern Marketing Maven, Brandi reminds us (with help of a travel analogy) that doing efficient marketing with less effort is possible. Brandi explains, just like having the right tools can save us time and make our travel effortless, marketing automation can help us do our jobs more efficiently and make it more enjoyable.

Agile Email Marketing Part 1: Content & Development Micro-Efficiencies

Litmus

The answer: micro-efficiencies. Micro-efficiencies stem from the idea that small steps lead to big changes. Here’s part 1 of the micro-efficiencies that’ll help you achieve an agile email workflow. Micro-efficiency #1: Strategize your content and design. Micro-efficiency #2: Standardize email development. Micro-efficiency #3: Write, design, and build—at the same time. Speed to market is more important than ever in this constantly evolving environment.

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Delivering Episode 26: Micro-Efficiencies in Email With Magan Le

Litmus

In this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. So, explain to us what micro-efficiencies would be, then.

Agile Email Marketing Part 2: Micro-Efficiencies to Streamline Reviews, Approvals, and Testing

Litmus

In our first post about agile email marketing, we talked about the content and development micro-efficiencies to help you become agile. Micro-efficiency #4: Collect feedback and collaborate in one place. Micro-efficiency #5: Automate testing.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Combining platforms creates efficiencies and drives sales

Seismic

Combining technology that offers sales and marketing resources with a platform that offers client-centric content builds efficiency within an organization, be it a bank or an accounting firm. The post Combining platforms creates efficiencies and drives sales appeared first on Seismic.

5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group. When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level. Because SMBs often lack the creative talent and personnel to […].

Litmus Live Day Highlights: Making Collaboration Efficient, Reliable, and Scalable

Litmus

It makes sense, then, that finding ways to efficiently work with your stakeholders is key to getting messages to market. The post Litmus Live Day Highlights: Making Collaboration Efficient, Reliable, and Scalable appeared first on Litmus.

The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization. Efficient (adj.) – Performing or functioning in the best possible manner with the least waste of time and effort. That is where activity efficiency ratios come in.

Make Your Marketing More Efficient with Repeatable Processes

Act-On

I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again. Then, once you’ve set up your process, it’s relatively simple to execute – to rinse and repeat, over and over, for maximum efficiency. How have you optimized efficiency through repeatable processes in your own job? B2B Marketing Marketing Life Marketing Strategy efficient marketing marketing process marketing processes marketing strategy

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency

Modern Marketing

Marketing Efficiency In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob , America’s largest hourly employment network for job seekers and employers, was conducting digital marketing efforts on an ad hoc basis. The company’s CRM solution offered limited marketing automation functionality, and kept the company in “batch and blast” purgatory.

Efficiency vs. Effectiveness Metrics

Measure Up Marketing

In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. ” He strongly advised focusing first on effectiveness before efficiency. Along with outcome-based and leading-indicators metrics, Marketers also need both efficiency and effectiveness metrics. Marketing spend, ROI, and cost/per lead, lead/rep are examples of efficiency metrics.

4 Steps to Scale Efficiently

Outreach

The only problem is that scaling revenue is challenging and scaling it efficiently--with minimal cost--is even harder. In fact, Outreach has already helped 43 privately held, billion-dollar companies scale efficiently and dominate their industries.

5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group. As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

7 Steps to Implementing a Successful and Efficient Creative Workflow

Bannersnack

Being creative and efficient at the same time does require a certain amount of organizing, and that’s […]. Building and continually using a creative workflow should be at the base of any successful business.

5 Efficiency Tips to Quickly Move Businesses Forward After COVID-19

Biznology

These five tips will help companies capitalize on efficiency while operating safely and successfully in the post-coronavirus economy. Workers often have excellent insights on how to improve efficiency. Using a chatbot could boost efficiency by freeing up workers to engage in other tasks. Improving efficiency was the fastest-growing use case for companies depending on analytics. The COVID-19 pandemic has dramatically altered business operations.

5 Ways to Make Your Content Production Workflow More Efficient

DivvyHQ

Think of these 5 steps as your trusty roadmap to creating content more effectively and efficiently, every time. As your workflow becomes more efficient and streamlined, your calendar will, too. One of the smartest ways to create more organized content is to make meetings more efficient. ” Content Marketing Tips & How-Tos content efficiency management marketing process production workflow“This is top priority right now. Let’s get this done.”.

Focus on productivity, not efficiency

JotForm

12 hours. That’s how long it took to build a car before 1913. Over the next several years, Henry Ford reduced the time-consuming process to an impressive 2.5 hours. His goal was simple — make automobile ownership possible for every American by lowering the cost of production. What wasn’t. Backstage

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

INBOUND 2020 Key Learnings: Culture, Efficiency and Team Dynamics

SmartBug Media

We’re compiling a few of our team’s favorite INBOUND 2020 sessions around sales and marketing alignment, sales culture, and team efficiency to help you not just align your teams but also succeed in your leadership skills.

How to Boost Your Content Marketing Team’s Efficiency

Content Marketing Institute

Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute. Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible.

How SmileDirectClub Boosts Email Efficiency with Litmus

Litmus

Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She added that the integration “makes QA for the way it looks across platforms really efficient.”. I love efficiency, and I’m constantly trying to think of ways to make things faster.”. “I’ll By using smart integrations, Ally and the SmileDirectClub can work efficiently to send more emails that deliver the best possible experience to customers.

6 Tricks to Help Your Team Run More Efficiently

Marketing Insider Group

The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group. Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. Marketing Strategy

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization. Efficient (adj.) – Performing or functioning in the best possible manner with the least waste of time and effort. That is where activity efficiency ratios come in.

Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

Marketing Insider Group

The post Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond appeared first on Marketing Insider Group.

Report: Marketers Turning to High-Quality Data to Boost Overall Efficiency

KoMarketing Associates

Fifty-seven percent claimed that it was making for more efficient business practices. Moving forward, 52 percent of respondents said they would like to maintain high-quality data to increase overall efficiency. As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives.

How to Make An Efficient Content Pipeline

Valasys

This is where the idea of an efficient content pipeline comes to picture. An efficient content pipeline management is about figuring out your ideal persona, creating content relevant to your prospects & customers, & promoting & optimizing the pieces of content for search.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

ShoreTel Infuses Predictive for More Efficient Demand Gen

Ignite Tech

Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements. All we can do to meet our number is drive efficiency, and we have been successful at that thanks in part to Infer’s predictive sales and marketing platform. We pick vendors that are willing to experiment with us and try to improve the efficiency of our programs.

The Efficiency of Marketing Automation

Fathom

You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? One way this happens, according to Selligent and Lenskold Group , is when a company’s marketing automation provides a single customer view—combining customer interactions, insights and resulting actions—it is more likely to report having a “highly effective and efficient marketing.”

Agile Email Marketing Part 3: Micro-Efficiencies to Send and Analyze Emails

Litmus

Micro-efficiencies. We’ve already talked about the irresistibly small ways you can be more efficient with content and development as well as reviews, approvals, and testing. Micro-efficiency #6: Send final email code straight to your ESP.

Increase Efficiency with Integrated Health Insurance Content Management

Technology Services Group

Health records have unique requirements including the need for efficient thumbnail […] Source.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

The Importance of Efficient Processes in Revenue Growth

Fusion Marketing Partners

You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […]. Lead-to-Revenue Revenue Model lead-to-revenue Revenue Growth