Leverage MarTech for Efficient Marketing

Modern Marketing

Like a true Modern Marketing Maven, Brandi reminds us (with help of a travel analogy) that doing efficient marketing with less effort is possible.

Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. In addition, efficiency in marketing (25 percent) is the biggest thing CMOs feel like they need to focus on for their own development.

5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group. When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen.

Make Your Marketing More Efficient with Repeatable Processes

Act-On

I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again. Then, once you’ve set up your process, it’s relatively simple to execute – to rinse and repeat, over and over, for maximum efficiency.

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

5 Ways to Make Your Content Production Workflow More Efficient

DivvyHQ

Think of these 5 steps as your trusty roadmap to creating content more effectively and efficiently, every time. As your workflow becomes more efficient and streamlined, your calendar will, too. One of the smartest ways to create more organized content is to make meetings more efficient.

Efficiency and Effectiveness: The Perfect Marketing Mix

Reachforce

People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. While both do have a similar aim, efficiency and effectiveness remain wholly different components […].

Creating LinkedIn Campaigns Efficiently and Effectively

Heinz Marketing

The post Creating LinkedIn Campaigns Efficiently and Effectively appeared first on Heinz Marketing. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.

5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group. As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging.

Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

Marketing Insider Group

The post Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond appeared first on Marketing Insider Group.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

Use Marketing Automation to Improve Operational Efficiency

Reachforce

By improving business efficiency, businesses can seek to reduce labor needs, improve the brainpower of their team, reduce overhead expenses, and increase profit margins. Yet, while every business owner would like to improve the operational efficiency of their business, many simply […].

6 Tricks to Help Your Team Run More Efficiently

Marketing Insider Group

The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group. Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. Marketing Strategy

How to Manage SEO Efficiently

Brightedge

The post How to Manage SEO Efficiently appeared first on BrightEdge SEO Blog. SEO management means integrating different parts of SEO best practices to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic.

Focus on productivity, not efficiency

JotForm

12 hours. That’s how long it took to build a car before 1913. Over the next several years, Henry Ford reduced the time-consuming process to an impressive 2.5 hours. His goal was simple — make automobile ownership possible for every American by lowering the cost of production. What wasn’t. Backstage

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Sales Lead Management Leads to the Most Efficient Media Buy

ViewPoint

Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed.

Interview with Pamela Lund on PPC & Work Efficiency for Consultants

SEMrush

She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.

PPC 111

ShoreTel Infuses Predictive for More Efficient Demand Gen

Ignite Tech

Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements. We pick vendors that are willing to experiment with us and try to improve the efficiency of our programs.

How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Efficiency is doing things right; effectiveness is doing the right things.” ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Customizing Your Content Workflow for Maximum Efficiency

MarketMuse

The post Customizing Your Content Workflow for Maximum Efficiency appeared first on MarketMuse. Resource Center Webinar

How Landing Page Design Impacts PPC Efficiency

QuanticMind

Thus, as Quality Score is factored in along with your bid and the other inputs to determine ad rank and CPC, you’ll also want to obtain a higher Quality Score for your ads to both improve their position and reduce CPC, all of which will lead to overall efficiency gains.

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency Bit.ly by Amanda Batista | Tweet this.

T-Mobile Increases Marketing Efficiencies by 350%

Versium

No matter how great your messaging is, it means nothing if it doesn’t reach the right people. Here’s how Versium solved T-Mobile’s marketing challenge. As many enterprises face, T-Mobile has limited data characteristics on their customers.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Report: Marketers Turning to High-Quality Data to Boost Overall Efficiency

KoMarketing Associates

Fifty-seven percent claimed that it was making for more efficient business practices. Moving forward, 52 percent of respondents said they would like to maintain high-quality data to increase overall efficiency. As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives.

The Marketing Operations Efficiency Formula

Allocadia

The answer is efficiency! Join us for a live virtual panel with marketing operations experts from Box, Equinix, and Fuze to learn how they increased efficiency in their marketing teams including: The role of change management in complex revenue organizations.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Your marketing investments will become much more efficient, being applied to their best use. The post Analyze your target’s buying process, for greater marketing efficiency appeared first on Biznology.

Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency

Modern Marketing

Marketing Efficiency In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob , America’s largest hourly employment network for job seekers and employers, was conducting digital marketing efforts on an ad hoc basis. The company’s CRM solution offered limited marketing automation functionality, and kept the company in “batch and blast” purgatory.

Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

How To Measure Your Content’s Revenue Efficiency

Marketo

Cumulative revenue numbers could mask the fact that some content types are more efficient at influencing revenue than others, with certain types generating higher levels of revenue simply because of volume. Always Remember to Ask Questions about Content Revenue Efficiency.

7 Ways to Run More Efficient Business Meetings

Zoominfo

First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. That’s why today, we’re offering some of our most useful tips to run consistently efficient, worthwhile business meetings.

Efficiency and Effectiveness: The Perfect Marketing Mix

Leadspace

People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. While both do have a similar aim, efficiency and effectiveness remain wholly different components of your marketing strategy.

The Importance of Efficient Processes in Revenue Growth

Fusion Marketing Partners

You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […]. Lead-to-Revenue Revenue Model lead-to-revenue Revenue Growth

The Sales Enablement Handbook

to improving sales performance through added efficiency and penetration. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

How to Write Marketing Content More Efficiently

Kapost

How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. It can seem that writing relevant content efficiently is like shooting at a moving target that’s bound to change in the next hour.