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Leverage MarTech for Efficient Marketing
Modern Marketing
NOVEMBER 10, 2019
Like a true Modern Marketing Maven, Brandi reminds us (with help of a travel analogy) that doing efficient marketing with less effort is possible.
Efficiency Related Topics 
Report: Efficiency in Marketing Remains a Top Priority for CMOs
KoMarketing Associates
MARCH 21, 2019
As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. In addition, efficiency in marketing (25 percent) is the biggest thing CMOs feel like they need to focus on for their own development.
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Trending Sources
5 Efficient Content Marketing Ideas for SMBs
Marketing Insider Group
JANUARY 19, 2017
The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group. When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen.
Make Your Marketing More Efficient with Repeatable Processes
Act-On
JUNE 6, 2017
I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again. Then, once you’ve set up your process, it’s relatively simple to execute – to rinse and repeat, over and over, for maximum efficiency.
Staying Relevant in Sales as AI and Technology Continue to Take Over
Speaker: John Barrows, CEO, JBarrows Sales Training
Efficiency vs. Effectiveness Metrics
Measure Up Marketing
FEBRUARY 18, 2014
In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. ” He strongly advised focusing first on effectiveness before efficiency. Effectiveness opens the door for efficiency.
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5 Ways to Increase Efficiency in Content Production
Marketing Insider Group
JULY 6, 2017
In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group. As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging.
Creating LinkedIn Campaigns Efficiently and Effectively
Heinz Marketing
AUGUST 20, 2019
The post Creating LinkedIn Campaigns Efficiently and Effectively appeared first on Heinz Marketing. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.
Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond
Marketing Insider Group
NOVEMBER 12, 2018
The post Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond appeared first on Marketing Insider Group.
Sales Lead Management Leads to the Most Efficient Media Buy
ViewPoint
FEBRUARY 18, 2015
Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed.
Build a Successful and Results-Driven Sales Culture
Speaker: Gary Galvin, CEO, Galvin Technologies
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Focus on productivity, not efficiency
JotForm
SEPTEMBER 28, 2018
12 hours. That’s how long it took to build a car before 1913. Over the next several years, Henry Ford reduced the time-consuming process to an impressive 2.5 hours. His goal was simple — make automobile ownership possible for every American by lowering the cost of production. What wasn’t. Backstage
Blog: Driving Efficiencies for Sales and Marketing Teams
Conversica
JANUARY 15, 2020
For a deep dive into these tips and others, listen to the Smashing The Funnel podcast episode titled “Why Driving Efficiencies And Adding Process Improvements To Sales And Marketing Produces Revenue Growth”. Whether your organization is a startup or a mature business, the goals of Marketing and Sales teams are essentially the same — expand pipeline and grow revenue.
Interview with Pamela Lund on PPC & Work Efficiency for Consultants
SEMrush
JANUARY 8, 2019
She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.
6 Tricks to Help Your Team Run More Efficiently
Marketing Insider Group
JUNE 26, 2017
The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group. Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. Marketing Strategy
Togetherness: Achieving Sales and Marketing Alignment
Speaker: Jeff Davis, Founder, jd2 Consulting Group
ShoreTel Infuses Predictive for More Efficient Demand Gen
Ignite Tech
NOVEMBER 29, 2016
Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements. We pick vendors that are willing to experiment with us and try to improve the efficiency of our programs.
Efficiency and Effectiveness: The Perfect Marketing Mix
Reachforce
MARCH 31, 2017
People often look at marketing efficiency and effectiveness as two sides of the same coin with little or no differentiation. While both do have a similar aim, efficiency and effectiveness remain wholly different components […].
How Landing Page Design Impacts PPC Efficiency
QuanticMind
MARCH 6, 2019
Thus, as Quality Score is factored in along with your bid and the other inputs to determine ad rank and CPC, you’ll also want to obtain a higher Quality Score for your ads to both improve their position and reduce CPC, all of which will lead to overall efficiency gains.
Customizing Your Content Workflow for Maximum Efficiency
MarketMuse
JULY 30, 2019
The post Customizing Your Content Workflow for Maximum Efficiency appeared first on MarketMuse. Resource Center Webinar
Using Connected Device Data to Improve Sales
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
How to Leverage Sales Efficiency and Sales Effectiveness
Seismic
AUGUST 25, 2019
“Efficiency is doing things right; effectiveness is doing the right things.” ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy.
Report: Marketers Turning to High-Quality Data to Boost Overall Efficiency
KoMarketing Associates
FEBRUARY 19, 2018
Fifty-seven percent claimed that it was making for more efficient business practices. Moving forward, 52 percent of respondents said they would like to maintain high-quality data to increase overall efficiency. As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives.
Use Marketing Automation to Improve Operational Efficiency
Reachforce
AUGUST 24, 2016
By improving business efficiency, businesses can seek to reduce labor needs, improve the brainpower of their team, reduce overhead expenses, and increase profit margins. Yet, while every business owner would like to improve the operational efficiency of their business, many simply […].
Analyze your target’s buying process, for greater marketing efficiency
Biznology
OCTOBER 7, 2016
Your marketing investments will become much more efficient, being applied to their best use. The post Analyze your target’s buying process, for greater marketing efficiency appeared first on Biznology.
The Marketing Operations Efficiency Formula
Allocadia
DECEMBER 11, 2018
The answer is efficiency! Join us for a live virtual panel with marketing operations experts from Box, Equinix, and Fuze to learn how they increased efficiency in their marketing teams including: The role of change management in complex revenue organizations.
Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
Modern Marketing
SEPTEMBER 25, 2014
Marketing Efficiency In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob , America’s largest hourly employment network for job seekers and employers, was conducting digital marketing efforts on an ad hoc basis. The company’s CRM solution offered limited marketing automation functionality, and kept the company in “batch and blast” purgatory.
How To Measure Your Content’s Revenue Efficiency
Marketo
FEBRUARY 4, 2019
Cumulative revenue numbers could mask the fact that some content types are more efficient at influencing revenue than others, with certain types generating higher levels of revenue simply because of volume. Always Remember to Ask Questions about Content Revenue Efficiency.
T-Mobile Increases Marketing Efficiencies by 350%
Versium
SEPTEMBER 20, 2019
No matter how great your messaging is, it means nothing if it doesn’t reach the right people. Here’s how Versium solved T-Mobile’s marketing challenge. As many enterprises face, T-Mobile has limited data characteristics on their customers.
How to Successfully Coach Your Sales Team to Drive Efficiency
Speaker: Steve Benson, Founder and CEO, Badger Maps
Make Customer Marketing & Communication More Efficient and Effective
FMG Suite
DECEMBER 5, 2019
SmartOffice CRM helps advisors analyze and manage customer data efficiently. The combined offering makes marketing and customer communication more efficient and effective. The post Make Customer Marketing & Communication More Efficient and Effective appeared first on FMG Suite.
How to Write Marketing Content More Efficiently
Kapost
FEBRUARY 10, 2017
How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. It can seem that writing relevant content efficiently is like shooting at a moving target that’s bound to change in the next hour.
The Importance of Efficient Processes in Revenue Growth
Fusion Marketing Partners
SEPTEMBER 17, 2018
You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […]. Lead-to-Revenue Revenue Model lead-to-revenue Revenue Growth
7 Ways to Run More Efficient Business Meetings
Zoominfo
MAY 20, 2019
First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. That’s why today, we’re offering some of our most useful tips to run consistently efficient, worthwhile business meetings.
GDPR & Demand Generation: What Your Team Needs To Know
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
How to Manage SEO Efficiently
Brightedge
AUGUST 14, 2019
The post How to Manage SEO Efficiently appeared first on BrightEdge SEO Blog. SEO management means integrating different parts of SEO best practices to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic.
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