How to Run a Truly Efficient Business


In business, efficiency is about getting the most out of your available resources. Here are five tips on how to make efficiency an everyday priority in your business. Automate as many tasks as possible within your business to become more efficient. Contributed post.

The Difference Between Effectiveness and Efficiency Explained


What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Do an Efficiency Audit on Your B2B Company


Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit?

Steps to Build Efficient Marketing Systems

Heinz Marketing

Last time, I shared some high-level ideas for how to build efficient systems in an economic downturn. The post Steps to Build Efficient Marketing Systems appeared first on Heinz Marketing. By Tom Swanson , Engagement Manager at Heinz Marketing.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

The Difference Between Effectiveness and Efficiency Explained


What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

Efficiency vs. Effectiveness Metrics

Vision Edge Marketing

In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. ” He strongly advised focusing first on effectiveness before efficiency. Along with outcome-based and leading-indicators metrics, Marketers also need both efficiency and effectiveness metrics. Marketing spend, ROI, and cost/per lead, lead/rep are examples of efficiency metrics.

There’s More to Content Efficiency Than Content Cost


Most content marketers only consider the cost to produce the content without taking any performance results into account. You need to know both. SEO Content Strategy

For Efficient Content Marketing, Stop Planning Content So Far Ahead

Content Marketing Institute

Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move.

Insider Interview With Ed Locher: Driving Efficiency With Technology Intelligence

HG Data

The same way oil needs to be refined into gasoline to drive a car, data needs to be refined into actionable … The post Insider Interview With Ed Locher: Driving Efficiency With Technology Intelligence appeared first on HG Insights.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

How 2020 Has Shaped the Need for Marketing Efficiency


Marketing Automation Marketing Operations MarTech Efficiency marketing operations best practices Marketo marketo instanceWhat a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes.

Using slowed growth to build efficient marketing systems

Heinz Marketing

As a recession looms, organizations are now speaking less of scale and more of efficiency. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient.

7 Insider Tips to Increase Your Content Team’s Efficiency


Efficiencies can be gained in multiple areas. Is your content marketing operation a well-oiled machine? Or is it more of a clunker, full of squeaky wheels? Sadly, there are a lot of clunkers out there. And it's not like they don't care about creating quality content.

Delivering Episode 26: Micro-Efficiencies in Email With Magan Le


In this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. So, explain to us what micro-efficiencies would be, then.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

7 Ways to Run More Efficient Business Meetings


First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. That’s why today, we’re offering some of our most useful tips to run consistently efficient, worthwhile business meetings. Key Takeaways on Efficient Business Meetings. For more information about improving the efficiency of your business, contact ZoomInfo today.

Agile Email Marketing Part 2: Micro-Efficiencies to Streamline Reviews, Approvals, and Testing


In our first post about agile email marketing, we talked about the content and development micro-efficiencies to help you become agile. Micro-efficiency #4: Collect feedback and collaborate in one place. Micro-efficiency #5: Automate testing.

Navigating Uncertainty: Driving efficiency in a downturn


In our conversation with Toby, we discussed everything from hiring to driving new efficiencies in times of uncertainty. In the end, your targets for the year are still the same – you just have to do it in a more efficient way.

Combining platforms creates efficiencies and drives sales


Combining technology that offers sales and marketing resources with a platform that offers client-centric content builds efficiency within an organization, be it a bank or an accounting firm. The post Combining platforms creates efficiencies and drives sales appeared first on Seismic.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group. When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level. Because SMBs often lack the creative talent and personnel to […].

4 Useful Tips To Make Keyword Rank Tracking More Efficient

Search Engine Journal

The post 4 Useful Tips To Make Keyword Rank Tracking More Efficient appeared first on Search Engine Journal. How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips.

3 Cost-Efficient Marketing Tips for Nonprofits

Benchmark Email

Making the most with what you have is essential, especially when your ability to market effectively to your audience is so closely linked with your ability to raise funds for your… The post 3 Cost-Efficient Marketing Tips for Nonprofits appeared first on Benchmarkemail.

How to Boost Your Content Marketing Team’s Efficiency

Content Marketing Institute

Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute. Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

How To Improve Team Efficiency and Productivity


Team productivity and efficiency are no joke. Make the daily workflow more efficient. Jessica Kremer had another great point: Up-to-date technology can help your team keep their skills relevant and impactful, and get their work done more efficiently.

Patients Want Efficient Healthcare — Improve the Experience With Unified Data


Through investing in more agile healthcare platform technologies that incorporate automation and work with live data, providers can deliver an efficient experience that patients have come to expect. Reduce costs with automation and better efficiency.

How Manufacturers Can Efficiently Increase Brand Awareness


You’ll need to budget for advertising, define target accounts and personas, and conduct campaigns — but there are ways to do it efficiently and effectively. The post How Manufacturers Can Efficiently Increase Brand Awareness appeared first on 6sense

Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control via @sejournal, @seomonitor

Search Engine Journal

The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on Search Engine Journal. Learn how to tackle campaign management at scale with these global SEO strategies.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

How to tell if your digital campaign is running efficiently


When running a digital advertising campaign, you can set yourself up for success from the launch of your campaign and continue to be efficient with how you spend your budget and measure your success. But, how do you know if those efforts are actually helping your campaign run efficiently?

Focus on productivity, not efficiency


12 hours. That’s how long it took to build a car before 1913. Over the next several years, Henry Ford reduced the time-consuming process to an impressive 2.5 hours. His goal was simple — make automobile ownership possible for every American by lowering the cost of production. What wasn’t. Backstage

5 Efficiency Tips to Quickly Move Businesses Forward After COVID-19


These five tips will help companies capitalize on efficiency while operating safely and successfully in the post-coronavirus economy. Workers often have excellent insights on how to improve efficiency. The COVID-19 pandemic has dramatically altered business operations.

How-To: Effective and Efficient Emails

FMG Suite

Tune in and watch Cassie Dombrock, FMG Suite’s Customer Experience Specialist, and Iris, FMG Suite’s Growth Marketing Strategist in a 45-minute product webinar, How-To: Effective and Efficient Emails. The post How-To: Effective and Efficient Emails appeared first on FMG Suite.

Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Steve Molis has put together a collection of universal formula tips and tricks, along with several of his personal favorites, so that you can get the benefit of a wealth of information without having to trawl through everybody else’s Salesforce problems.

5 Ways to Make Your Content Production Workflow More Efficient


Think of these 5 steps as your trusty roadmap to creating content more effectively and efficiently, every time. As your workflow becomes more efficient and streamlined, your calendar will, too. One of the smartest ways to create more organized content is to make meetings more efficient. ” Content Marketing Tips & How-Tos content efficiency management marketing process production workflow“This is top priority right now. Let’s get this done.”.

4 Ways to Drive Operational Efficiency with Revenue Operations

SmartBug Media

Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. However, not all business leaders understand the nature of this new RevOps landscape and the best ways to use RevOps to chisel out the most efficiency.

Capital efficient growth is the new north star for SaaS


There’s a trade-off between growth models ; either invest as much as you can to grow as fast as you can, or focus on efficiency to grow in a sustainable, profitable way. Regardless, there is likely to be a shift in what VCs care about, that is, efficiency over growth at all costs.

Tips and Tricks from 13 Experts to Increase Ad Design Efficiency


The post Tips and Tricks from 13 Experts to Increase Ad Design Efficiency appeared first on Creatopy Blog. 11 minutes read Looking at eMarketer’s stats for display ad spending in the US in recent years it’s clear there is a huge number of ads published, predicted only to keep growing.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!