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Leverage MarTech for Efficient Marketing
Modern Marketing
NOVEMBER 10, 2019
Like a true Modern Marketing Maven, Brandi reminds us (with help of a travel analogy) that doing efficient marketing with less effort is possible.
Efficiency Related Topics 
5 Efficient Content Marketing Ideas for SMBs
Marketing Insider Group
JANUARY 19, 2017
The post 5 Efficient Content Marketing Ideas for SMBs appeared first on Marketing Insider Group. When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen.
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Report: Efficiency in Marketing Remains a Top Priority for CMOs
KoMarketing Associates
MARCH 21, 2019
As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. In addition, efficiency in marketing (25 percent) is the biggest thing CMOs feel like they need to focus on for their own development.
Make Your Marketing More Efficient with Repeatable Processes
Act-On
JUNE 6, 2017
I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again. Then, once you’ve set up your process, it’s relatively simple to execute – to rinse and repeat, over and over, for maximum efficiency.
How to Overcome the Pain Points of Your CRM
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Efficiency vs. Effectiveness Metrics
Measure Up Marketing
FEBRUARY 18, 2014
In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. ” He strongly advised focusing first on effectiveness before efficiency. Effectiveness opens the door for efficiency.
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How SmileDirectClub Boosts Email Efficiency with Litmus
Litmus
MARCH 12, 2020
Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She added that the integration “makes QA for the way it looks across platforms really efficient.”. Every efficiency and process you invest in today pays off in the future.
5 Ways to Make Your Content Production Workflow More Efficient
DivvyHQ
JUNE 18, 2019
Think of these 5 steps as your trusty roadmap to creating content more effectively and efficiently, every time. As your workflow becomes more efficient and streamlined, your calendar will, too. One of the smartest ways to create more organized content is to make meetings more efficient.
4 Steps to Scale Efficiently
Outreach
JANUARY 24, 2020
The only problem is that scaling revenue is challenging and scaling it efficiently--with minimal cost--is even harder. In fact, Outreach has already helped 43 privately held, billion-dollar companies scale efficiently and dominate their industries.
5 Ways to Increase Efficiency in Content Production
Marketing Insider Group
JULY 6, 2017
In order … Continue reading "5 Ways to Increase Efficiency in Content Production". The post 5 Ways to Increase Efficiency in Content Production appeared first on Marketing Insider Group. As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging.
Staying Relevant in Sales as AI and Technology Continue to Take Over
Speaker: John Barrows, CEO, JBarrows Sales Training
As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!
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Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond
Marketing Insider Group
NOVEMBER 12, 2018
The post Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond appeared first on Marketing Insider Group.
6 Tricks to Help Your Team Run More Efficiently
Marketing Insider Group
JUNE 26, 2017
The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group. Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. Marketing Strategy
Sales Lead Management Leads to the Most Efficient Media Buy
ViewPoint
FEBRUARY 18, 2015
Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed.
Creating LinkedIn Campaigns Efficiently and Effectively
Heinz Marketing
AUGUST 20, 2019
The post Creating LinkedIn Campaigns Efficiently and Effectively appeared first on Heinz Marketing. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.
Build a Successful and Results-Driven Sales Culture
Speaker: Gary Galvin, CEO, Galvin Technologies
Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.
Focus on productivity, not efficiency
JotForm
SEPTEMBER 28, 2018
12 hours. That’s how long it took to build a car before 1913. Over the next several years, Henry Ford reduced the time-consuming process to an impressive 2.5 hours. His goal was simple — make automobile ownership possible for every American by lowering the cost of production. What wasn’t. Backstage
ShoreTel Infuses Predictive for More Efficient Demand Gen
Ignite Tech
NOVEMBER 29, 2016
Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements. We pick vendors that are willing to experiment with us and try to improve the efficiency of our programs.
Interview with Pamela Lund on PPC & Work Efficiency for Consultants
SEMrush
JANUARY 8, 2019
She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.
How to Make An Efficient Content Pipeline
Valasys
JANUARY 24, 2020
This is where the idea of an efficient content pipeline comes to picture. An efficient content pipeline management is about figuring out your ideal persona, creating content relevant to your prospects & customers, & promoting & optimizing the pieces of content for search.
Togetherness: Achieving Sales and Marketing Alignment
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
How Landing Page Design Impacts PPC Efficiency
QuanticMind
MARCH 6, 2019
Thus, as Quality Score is factored in along with your bid and the other inputs to determine ad rank and CPC, you’ll also want to obtain a higher Quality Score for your ads to both improve their position and reduce CPC, all of which will lead to overall efficiency gains.
Report: Marketers Turning to High-Quality Data to Boost Overall Efficiency
KoMarketing Associates
FEBRUARY 19, 2018
Fifty-seven percent claimed that it was making for more efficient business practices. Moving forward, 52 percent of respondents said they would like to maintain high-quality data to increase overall efficiency. As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives.
Analyze your target’s buying process, for greater marketing efficiency
Biznology
OCTOBER 7, 2016
Your marketing investments will become much more efficient, being applied to their best use. The post Analyze your target’s buying process, for greater marketing efficiency appeared first on Biznology.
Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
Modern Marketing
SEPTEMBER 25, 2014
Marketing Efficiency In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob , America’s largest hourly employment network for job seekers and employers, was conducting digital marketing efforts on an ad hoc basis. The company’s CRM solution offered limited marketing automation functionality, and kept the company in “batch and blast” purgatory.
Using Connected Device Data to Improve Sales
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.
The Marketing Operations Efficiency Formula
Allocadia
DECEMBER 11, 2018
The answer is efficiency! Join us for a live virtual panel with marketing operations experts from Box, Equinix, and Fuze to learn how they increased efficiency in their marketing teams including: The role of change management in complex revenue organizations.
How to Leverage Sales Efficiency and Sales Effectiveness
Seismic
AUGUST 25, 2019
“Efficiency is doing things right; effectiveness is doing the right things.” ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy.
How to Write Marketing Content More Efficiently
Kapost
FEBRUARY 10, 2017
How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. It can seem that writing relevant content efficiently is like shooting at a moving target that’s bound to change in the next hour.
The Importance of Efficient Processes in Revenue Growth
Fusion Marketing Partners
SEPTEMBER 17, 2018
You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […]. Lead-to-Revenue Revenue Model lead-to-revenue Revenue Growth
Salesforce Formulas for the Everyday Admin
Speaker: Steve Molis, Salesforce MVP
Steve Molis has put together a collection of universal formula tips and tricks, along with several of his personal favorites, so that you can get the benefit of a wealth of information without having to trawl through everybody else’s Salesforce problems.
How To Measure Your Content’s Revenue Efficiency
Marketo
FEBRUARY 4, 2019
Cumulative revenue numbers could mask the fact that some content types are more efficient at influencing revenue than others, with certain types generating higher levels of revenue simply because of volume. Always Remember to Ask Questions about Content Revenue Efficiency.
The Efficiency of Marketing Automation
Fathom
APRIL 29, 2013
You may have heard about the power of marketing automation to increase efficiency, but how, exactly does this happen? One way this happens, according to Selligent and Lenskold Group , is when a company’s marketing automation provides a single customer view—combining customer interactions, insights and resulting actions—it is more likely to report having a “highly effective and efficient marketing.”
5 Easy & Efficient Real Estate Marketing Strategies
Stevens & Tate
FEBRUARY 25, 2020
The post 5 Easy & Efficient Real Estate Marketing Strategies appeared first on Stevens & Tate Marketing. People are constantly looking to build their own homes, which justifies the constant need for home builders.
7 Ways to Run More Efficient Business Meetings
Zoominfo
MAY 20, 2019
First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. That’s why today, we’re offering some of our most useful tips to run consistently efficient, worthwhile business meetings.
Win Sales Calls with Webinar Production
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
T-Mobile Increases Marketing Efficiencies by 350%
Versium
SEPTEMBER 20, 2019
No matter how great your messaging is, it means nothing if it doesn’t reach the right people. Here’s how Versium solved T-Mobile’s marketing challenge. As many enterprises face, T-Mobile has limited data characteristics on their customers.
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