Martech

FEBRUARY 25, 2025

The most obvious giveaway was the sheer volume of responses received within a very short time. We had been sending out the survey via email and had anticipated a response rate based on experience, which was much slower. Dig deeper: How to make the most of your market research data How did we detect them?

Marketing AI 109

Marketing AI Customer Surveys Ideal Customer Profiles Budget Programs 109

Marketing Insider Group

FEBRUARY 20, 2019

With greater relevance, response rates are likely to […]. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them.

Segmentation 268

Segmentation Marketing AI Response Rate Relevance 268

Trade Press Services

MARCH 17, 2025

A well-structured follow-up sequence significantly improves response rates and conversion potential. Instead of relying solely on one outreach method, businesses should test, analyze, and refine their strategies to maximize success rates. to move the prospect forward in the buyers journey. The post Cold Call vs.

Cold Calling 84

Cold Calling Practices Best Practices Outreach 84

SendX

DECEMBER 11, 2019

Make the Most of a Post-Purchase Email Since asking for testimonials can be tricky, having a set-in-stone process will ensure a higher response rate and save you a lot of headaches. You will have a way better response rate if you start your request email with something related to your clients.

Work Management 273

Work Management Response Rate Marketing Management Open Rate 273

Zoominfo

APRIL 15, 2025

Since launch, Copilot users have booked 60% more meetings, improved email response rates by nearly 90%, and recovered 10+ hours a week through workflow automation. A key reason for this success?

Customer Surveys 130

Customer Surveys Marketing Analytics Tools Statistics Zoominfo 130

Webbiquity

FEBRUARY 7, 2019

To improve your lead generation campaign’s response rate, you can set up multi-stage automatic follow-up emails to your email campaign (or even individual emails), based on conditions like not opened/not replied/been sent: Not opened – Follow-up emails will be sent to the recipients who have not opened your previous email.

Lead Generation 264

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 264

Marketing Insider Group

NOVEMBER 30, 2021

When you take the time to tailor your marketing to each client, you boost response rates. Once you have your customer marketing strategy created, it’s time to implement analytics and start using a customer relationship management (CRM) tool to harness your customer data so you can develop personalized messaging.

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

Zoominfo

SEPTEMBER 12, 2018

The average voicemail response rate is 4.8%. In fact, certain studies show that well-crafted voicemails can improve response rates anywhere from 3% to 22% ( source ). In fact, certain studies show that well-crafted voicemails can improve response rates anywhere from 3% to 22% ( source ). Let’s get into it!

Tips 210

Tips Marketing Automation Services Zoominfo Urgency Marketing 210

Sprout Social

MAY 1, 2025

Here are some best practices for you to pique peoples interest and spike your response rates: 1. Personalize your messages Personalizing your LinkedIn messages can increase your acceptance rates by 40%. However, LinkedIn DMs sent from Sunday to Thursday all hover within 1% of the global average response rate.

Linkedin 101

Linkedin Work Management Marketing Management Click Rate 101

Webbiquity

JULY 21, 2020

Respona’s AI assistant studies the content created by the influencers and helps you quickly personalize each pitch for higher response rates. Respona helps personalize outreach efforts at scale. It simplifies finding direct contact information, keeps all of your outreach process in one platform, and provides analytics to track results.

Marketing AI 351

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 351

Act-On

MAY 7, 2024

Before relaunching the series, we sent an email survey post-webinar to gather feedback, but the response rate was low. The response rate increased to 25%. First party data is an underused intelligence source for marketers. With the relaunch, we took a new approach: survey attendees directly on the Zoom platform.

Planning 245

Planning Landing Pages Webinar Metrics Ad Exchange 245

Marketing Insider Group

MAY 30, 2023

Direct mail: Since it can be difficult to measure the effectiveness of a direct mail campaign, add a tracking mechanism, like a unique URL or promo code, to each piece of mail to monitor conversion and response rates. Use data visualization tools like charts and graphs to bring each channel’s performance to life.

Work Management 348

Work Management Marketing Management Budget Programs Allocation 348

SendX

JANUARY 1, 2020

They can vastly improve user engagement, your response rate, and conversion too. But I can help you improve your follow-up emails a lot. Your prospects could be on your mind every day, it doesn’t apply in reverse. Well, how about chatbots?

Tips 243

Tips Click Rate Open Rate Urgency Marketing 243

Zoominfo

MARCH 26, 2025

Dig into these key market narratives to surface deep competitive insights, and leverage them by: Crafting messaging based on firmographic, behavioral, and intent data insights, including key hiring changes, real-time comparative competitor evaluation, and research into product pricing information Leveraging competitor intelligence to position your (..)

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Zoominfo Outreach 130

Sprout Social

SEPTEMBER 10, 2024

With Sprout, their team has seen a 50% improvement in average social response rate and saved over 830 hours annually. Having a unified platform for social media management and customer care is a top priority for global pizza chain Papa Johns.

Work Management 126

Work Management Marketing Management API Customer Satisfaction 126

Trade Press Services

SEPTEMBER 16, 2024

Initial follow-up emails result in a response rate of approximately 8.5 This doesn’t apply to press releases, however, which are designed to generate widespread media coverage. Follow Up Proper follow-up helps ensure your pitch doesn’t get lost in the shuffle and shows persistence without being pushy.

Media 92

Media Press B2B Thought Leadership Marketing Proposals 92

Biznology

MAY 21, 2018

Response Rate. Response rates are some of the most essential KPIs for analyzing the performance of your support agents. . Monitoring response rates will help you come up with an average time it takes for your agents to respond to customers on a daily basis so that you can make any necessary changes if needed.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

The Point

JANUARY 23, 2018

Response rates from tactical, sales-driven campaigns are likely to be lower (because they only attract highly qualified, late stage leads), so companies need to spend more money to generate relatively few opportunities.

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Ranking 253

Webbiquity

DECEMBER 20, 2021

USPS even conducted their own survey where they found that response rates to direct mailing fluctuate, but it is not uncommon to see figures in the 25% range. Why not pull one out of the hat that always gets to where it is sent and that is putting your trust into the good old postal service.

Creativity 294

Creativity B2B Marketing Marketing & Strategy Marketing Strategy 294

Hubspot

JULY 30, 2024

If I limited the email to only the event's topic, my response rate tended to be low. But when my email opened up the discussion to what the email recipient cared about most, it increased response rates dramatically and helped me uncover opportunities I would never have had otherwise.

Marketing Proposals 85

Marketing Proposals Tips Bundling Marketing Prospects 85

Webbiquity

DECEMBER 5, 2017

Given a typical response rate in ballpark of 25%, that puts the ideal size for your initial outreach list in the range of 12 to 30 experts. The additional inputs generally support the conclusions of the original research: the ideal range for the number of experts is three to ten, with five being the most popular figure.

CPA 147

CPA Cost per Acquisition Curation Best Practices 147

Martech

OCTOBER 31, 2024

It has the best conversion rate (85%) and response rate (84%). Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. “Is it scalable?

Lead Ranking 133

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 133

Webbiquity

APRIL 25, 2019

Getting segmentation right is crucial to email marketing success, with segmented email campaigns having 14.37% higher open rate than spray-and-pray emails. Email personalization can potentially double your response rate. Paid Advertising. Buying text ads in search engines is still generally cost-effective, with 64.6%

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Sprout Social

FEBRUARY 18, 2021

Key metrics: Reply or response rate. Total replies or response volume. High-quality customer service isn’t just about response times. And when we’re measuring the ROI of our customer support efforts, we look at several areas including response volume and response rate,” said Sellas.

Ideal Customer Profiles 145

Ideal Customer Profiles Marketing Management Response Rate Customer Satisfaction 145

Marketing Insider Group

DECEMBER 10, 2020

This usually has a quick turn-around time and a higher response rate. However, eRFP solutions make it possible to set parameters according to event requirements in order to preselect relevant properties that are the best fit for your event. Examples of venue sourcing solutions include: Cvent.

Marketing Automation Services 277

Marketing Automation Services Marketing Management Planning Process 277

DiscoverOrg

APRIL 27, 2017

RealLynx, an IT service provider, saw an unheard-of human response rate of 32.5% That’s why so many of our customers execute successful email campaigns with our data while avoiding reputational issues, using tools that do permit cold email, such as Marketo, Act-on, Outreach, and Tellwise.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

SendX

MAY 13, 2021

SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature. Texting reaches customers anywhere and at any time, helping to increase response rates.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature. Texting reaches customers anywhere and at any time, helping to increase response rates.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

JANUARY 2, 2020

They can vastly improve user engagement, your response rate, and conversion too. But I can help you improve your follow-up emails a lot. Your prospects could be on your mind every day, it doesn’t apply in reverse. Well, how about chatbots?

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

Single Grain

FEBRUARY 20, 2025

Leverage multiple outreach channels: Combine cold email, social media, and cold calling to maximize engagement and response rates. Measure success with key metrics: Track open rates, response rates, conversions, and booked meetings to refine your strategy. Solution: Personalization.

Outreach 52

Outreach Paid Search Agency Ideal Customer Profiles Advertising Agencies 52

DiscoverOrg

APRIL 20, 2017

Sales intelligence provides marketers with company insights (revenue growth, spending budgets, technographics); contact data (verified emails, direct dials, purchase responsibilities, org structure), and buying triggers (planned investments, online research behavior, leadership moves).

Top of Funnel 269

Top of Funnel ROI Ideal Customer Profiles Marketing Management 269

Act-On

DECEMBER 19, 2023

This can ding your response rates and your deliverability. For instance, you might have “newsletter@awesomecompany.com” and “coupons@awesomecompany.com” to serve those respective content types. Email Marketing From Addresses: “Don’ts” DON’T: Use a no-reply address.

Email Marketing 245

Email Marketing Practices Deliverability Best Practices 245

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. If a 60% response rate and 80% rate of engagement sound good, read on for a process-oriented approach you can use to get similar results.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

SEPTEMBER 1, 2020

Effective and timely communication will improve your response rates, increase customer engagement and ultimately help retain customers, and therefore increase the lifetime value of your customers. To optimize your prospect workflow you need to be able to communicate with your prospects on different platforms quickly and effectively.

Optimization 264

Optimization Zoominfo Lead Ranking Lead Scoring 264

Trade Press Services

APRIL 28, 2025

Thats why B2B polls often see single-digit or low double-digit response rates. Insights from SmartSurvey say that executives arent jumping to spend their precious time taking your survey. A lack of customer input makes it harder to truly understand the buyers experience from their perspective.

Top of Funnel 80

Top of Funnel Marketing Management B2B Marketing Marketing AI 80

Martech

APRIL 29, 2025

WhatsApp boasts some of the highest open-and-response rates in messaging. A native WhatsApp channel in Engagement Studio lets you connect your WhatsApp Business account and include WhatsApp sends, opens and replies alongside your email and form-based steps. Why it’s useful?

Multi-Touch Attribution 72

Multi-Touch Attribution Multi-Channel Planning Deliverability 72

Sprout Social

MAY 1, 2025

Here are some best practices for you to pique peoples interest and spike your response rates: 1. Personalize your messages Personalizing your LinkedIn messages can increase your acceptance rates by 40%. However, LinkedIn DMs sent from Sunday to Thursday all hover within 1% of the global average response rate.

Linkedin 71

Linkedin Work Management Marketing Management Click Rate 71